How to open a bed linen store?

Business related bed linen, at proper organization and a preliminary analysis of the market and competitors will certainly be profitable. Bedding is in demand at any time of the year, regardless of the age and status of buyers. But, like any business, this species business needs careful preparation, because the idea of ​​​​selling bed linen is not at all new, therefore, in order for the business to be profitable and not have to be closed shortly after opening, original ideas and unusual offers for buyers are needed.

What is a bed linen store?

A bed linen store is a sales organization that sells sheets, bed sets, pajamas, bedspreads, and other bedding items. Not a single family, not a single person can do without bed linen or any other set. It is in the house of each person, at least in the amount of two sets.

Linen business – a good option for a novice entrepreneur, since the demand for it is constant, and crises and other negative economic phenomena are unlikely to have a strong impact.

The main disadvantage is the congestion of the market with such a proposal. It's very hard to come up with something original. If earlier there were monochromatic colors of the bed set, now not only materials and colors are changing, but sets in 3D format are also appearing. Therefore, in the absence original ideas it will be difficult to gain a foothold in the market, because companies that have been operating for a long time force out newcomers rather quickly.

If the conditions are met, then the business will begin to develop actively. And if we take into account the fact that bed linen is great gift and buyers often buy it for the holidays, then with a favorable location and a flow of customers, the payback period will be less than a year. And under favorable circumstances, even six months, the profit will be equal to at least 300,000 rubles (net of taxes and other payments (rent, wages)).

Store format and assortment

If the market and competitors have been carefully studied and thoughts have appeared on the topic of the product itself, then it's time to start choosing the assortment and format of the store. On the this moment There are two most common options for opening a bed linen store: an online store and a regular one.

The online store is known to all for its minimal cost. For a more complete picture, you can view popular sites for the sale of bed linen, analyze their policies. And then start creating your own. The main costs will be the creation of the site and its advertising. But they are minimal compared to a regular store.

If you choose to sell bed linen in standard stores, then at the initial stage you will have to spend money on staff, premises, equipment and advertising. The room should be spacious, because the kits are large and buyers must be able to take a closer look at the material, colors, size. There must be sufficient space for samples.

When choosing an assortment, it is necessary to take into account the demand for a particular set. Manufacturers are different: someone produces exclusive and expensive bed linen, and someone, on the contrary, for people with an average income. The second option is preferable for any city.

The standard range includes the following products:

1. Towels.
2. Bathrobes, pajamas, nightgowns, underwear.
3. Pillows, sheets, blankets, pillowcases, blankets.

The products offered should be as diverse as possible. This is another condition successful activity, which concerns both material, and color, and format, and quality. Also, buyers should be able to buy products of different price categories.

What does it take to open a store?

To open your own bed linen store, First you need to calculate the approximate costs. This amount will have to be invested at the initial stage. Considering that the room should be spacious enough (from 30 - 50 m2), the purchase of equipment (racks, cash register, shelves, cabinets) - 200,000 rubles, the purchase of goods, the repair of the premises - 300,000 rubles, advertising, wages, settlements with suppliers and other expenses related to business promotion - 400,000 - 500,000 rubles, then at least one million rubles must be available.

The next step is decoration. A legal entity is subject to registration, and confirmation must be received from the fire department and the sanitary and epidemiological station that the premises fully comply with all requirements.

General questions about store organization

Room. Except large space, it should be bright, cozy, ideally combined with the assortment and located in the right area. You can rent a room in mall, which will be beneficial in terms of the flow of customers, or you can sell bed linen in a separately rented store. If you listen to the opinion of successful businessmen, it is better to stay in a residential area.

But the store should not be located in the outback. It should be on the main street, in a crowded place. Nevertheless, pastel sets are not an impulse purchase. It is very rare for shoppers to go grocery shopping and buy a pillow or blanket along the way. As a rule, they follow this purposefully. Therefore, the location in a residential area will be very beneficial. But when choosing a district, it is important to pay attention to whether there is an overabundance of similar stores. Additional competition is not needed at all.

Employees. For the first time, it will be enough to hire a qualified accountant who will deal with all monetary issues, calculations and financial transactions. Of course, you can do this yourself, but without special knowledge it is unlikely that you will be able to get the most complete picture that reflects all current activities. In addition to an accountant, sales consultants will definitely be needed. Two people will be enough. You can also hire a cashier and a room cleaner. In order for sales to go up, all staff must have competent speech, a neat appearance, and the necessary knowledge.

How to attract customers and increase sales?

To sell bed linen was profitable, you need to use marketing techniques. Even before the opening of the store, you should notify customers about the upcoming news. This can be done with the help of booklets, flyers, small ads. A large sign above the store will not be superfluous, on which it will be written in large bright letters that it will open very soon.

On the very first day of work, promotions and discounts are a must. The vast majority of buyers of bed linen and related products are women. Psychologists have found that women are more susceptible to all kinds of discount offers. This means that you need to constantly organize sales days, advertise your store (it is not necessary to use television or magazines). It can be both public transport and the Internet. Customers should find out about a new store with a good assortment. There will be customers - there will be large volumes of sales.

The business of selling bed linen has its advantages and disadvantages. It can be difficult for aspiring entrepreneurs without previous experience to establish their position in the market due to the presence of a huge number of competitors. But having a certain strategy in your luggage and ideas about how you can attract customers and how you can surprise them, you will definitely succeed in achieving significant success and occupying a high position among competitors.

Even before the start of business registration and large investments, you should carefully study the bed linen market, the state of competition and understand who we will sell the product to. Common Mistake Many start-up manufacturers are connected with ignoring this pattern: first we find a sales market, and then we open production. Otherwise, the enterprise is waiting for a warehouse full of useless products, large debts on wages and rent, and, most likely, bankruptcy.

There is a lot of competition in the bed linen market. Not only is the light industry well established in the country (for example, Ivanovo), but also China is nearby. Get ready for the fact that not everyone will need your products, even if they are of high quality.

You should also consider options for advertising products. Be sure to advertise on the Internet. Most effective ways advertising on the network is Yandex Direct and its own website. But both methods of advertising require significant costs. The creation and promotion of the site will cost 70 - 100 thousand rubles. In the case of a successful hit of the site in the TOP of the search engine, customers are actually guaranteed. So, according to the statistics of Yandex search queries, the phrase "Wholesale bed linen" is searched by about 23 thousand people a month! Agree, this is a solid audience of potential wholesale buyers:

Company registration

Business can be registered on individual entrepreneur or at entity- OOO. An individual entrepreneur is suitable if you open a mini-production and are the only organizer of the case. If you are attracting an investor to the business or opening a business with a partner, then only an LLC will do. As a taxation system the best option there will be a simplified system (USN). Under this regime, you pay tax either 6% of the proceeds or 15% of the company's profit (at your discretion). Income tax, VAT and property tax under the simplified tax system are not paid.

Types of products - what to produce?

In a small production environment, the following types of products can be produced:

• Bed linen for adults (duvet covers, pillowcases, sheets)
• Blankets and pillows
• Bedspreads and blankets
• Mattress covers
• Naperniki
• Baby bed linen
• Bed linen 3D

Which product is better to produce, you decide. You can produce a specific direction or all at once, but in small volumes. The most profitable direction the production of children's bed linen is considered. But the competition in this market segment is appropriate.

As far as materials are concerned, most in demand consumers use bed linen made from natural raw materials: cotton, coarse calico, linen and silk. The most purchased is linen from coarse calico. It is preferred by more than 50% of buyers.

AT recent times the fashion for 3D bed linen has gone. Many buy it, order it on the Internet. The bedroom with such linen is transformed. If it is possible to bring the technology to perfection, then the profit is, in fact, guaranteed.

We select a room

To organize a sewing workshop, you will need to rent a room with an area of ​​150 sq. m. Big square necessary because the production requires the presence of several departments: a sewing shop, a cutting shop, an ironing department, a packaging department, a warehouse, a change house and an office for an accountant and managers. The room should be warm, with high ceilings (requirements of SES and firefighters). If the premises are rented on the second floor and above, it is desirable to have freight elevator, otherwise there will be a large turnover of loaders. Renting a room with all conditions will cost from 80 to 200 thousand rubles a month.

Equipment for tailoring

One of the advantages of such a business is that it does not require the purchase of expensive equipment. Equipping even with professional sewing equipment will cost a small shop only 8-10 thousand dollars (not to be confused with the general investment in the business). It is necessary to purchase (depending on the number of jobs):

• industrial sewing machines - from 20 thousand rubles. a piece,
• overlock - from 25 thousand rubles,
• loop machine - from 15 thousand rubles,
• steam irons - from 7 thousand rubles.

You will also need to purchase the appropriate auxiliary equipment: cutting table, cutting knives, ironing board, racks and accessories: threads, zippers, buttons, needles and so on.

Enterprise personnel

A feature of the garment industry is the dependence on manual labor. There is still no such machine that would completely replace all those operations that sewing masters do.

A full-fledged sewing production will need whole line workers: cutters and seamstresses, wet-heat treatment workers, packers and technologist - designer, storekeeper, sales manager, accountant and handymen. Even a mini-production needs 10-15 workers. Costs for wages such a team is 4 - 6 thousand dollars.

The main role is assigned to the technologist. His responsibilities include planning and organizing production, quality control of the linen produced, analysis and optimization of the production process. It follows that a successful enterprise needs an experienced technologist with at least 3 years of work experience. His salary is at least $1,000.

Bed linen production technology

At the first stage, a blank is created. The material enters the cutting shop, where the cutters inspect and reject the material from the rolls. Then the fabric is spread out on the table and cut exactly to size. For duvet covers and sheets, allowances of 10 cm are made for shrinkage.

At the second stage, the fabric is sent to the sewing shop, where master seamstresses sew the cut fabric elements. The third stage of work is wet-heat treatment and laying the product on ironing equipment.

The final stage - packaging finished product. The most commonly used packaging is pvc film large sizes, most suitable for packing large items such as blankets and blankets. The packaged goods arrive at the warehouse, where they are waiting for their shipment to the buyer.

Business at home

Ease technological process allows you to organize such a business even at home. Although it is difficult to call this approach a business, many women do this as a hobby or while on maternity leave. You can start at home with an amount of up to 100 thousand rubles, and you can sell ready-made kits through social media, through friends and acquaintances or rent for sale in stores. Here everything is in your hands.

May come in handy - How to sew a duvet cover yourself:

In an unfavorable financial environment, many find a way out in independent earnings. One of interesting ideas own business is the production and sale of bed linen. Present to your attention short review some aspects of this case in order to assess their capabilities and the rationality of doing this business.

Pros and cons of this type of income

Without much preamble, let's introduce positive sides this case.

1. Business - bed linen for sale - requires virtually no initial investment. Of the equipment at hand, you must have the usual sewing machine. From materials - threads, fabric, accessories. As for the premises - you can work at home.
2. It does not take much time to sew bed linen. A basic knowledge of cutting and sewing techniques is also sufficient.
3. Work will bring not only material benefits, but also moral satisfaction due to wide field for creativity and self-expression in the process of selecting fabrics, textures and colors. More skilled craftswomen can experiment with models and decoration of bed linen.

The main disadvantage is still the business side of the issue: registration and management of an individual business, calculation and cost reduction, search for suppliers of high-quality fabrics. The question immediately arises, to whom and how to sell bed linen. All these "little things" must be worked out in advance, possibly with the help of specialists.

Standard product range

There are the following categories of bedding sets.

1. Single bed set. It is designed for 1 adult, has in its set 1 sheet measuring 110 x 200 cm, 1 duvet cover - 135 x 200 cm and 1 pillowcase - 50 x 70 cm or 70 x 70 cm.
2. Half set. It consists of 1 sheet measuring 150 x 220 cm, 1 duvet cover - 145 x 215 cm and 2 pillowcases - 50 x 70 cm or 70 x 70 cm.
3. The double set is designed for 2 adults. Here we have 1 sheet measuring 185 x 220 cm, 1 duvet cover - 175 x 215 cm, 2 pillowcases - 50 x 70 cm or 70 x 70 cm.
4. Family set, which is designed for 2 adults sleeping on the same bed under different blankets. Available 1 sheet size 200 x 220 cm, 2 duvet covers - 150 x 220 cm, 2 pillowcases - 50 x 70 cm or 70 x 70 cm.
5. Set "Euro-standard". This includes 1 sheet measuring 220 x 220 cm, 1 duvet cover - 200 x 220 cm and 2 pillowcases - 50 x 70 cm or 70 x 70 cm.
6. Children's bed linen (it is convenient to use for a teenager's bed). The set includes 1 sheet measuring 110 x 190 cm, 1 duvet cover - 110 x 180 cm and 1 pillowcase - 50 x 70 or 70 x 70 cm.
7. Sets for babies in the crib (1 sheet measuring 140 x 110, 1 duvet cover - 145 x 110, 1 pillowcase - 40 x 60).

The parameters of the kits from different sources may deviate from the data above. Manufacturers of bed linen must indicate its dimensions on the packaging. So it will be easier for the buyer to make a choice.

Product options

Kits may be standard. It is also possible to carry out tailoring of bed linen to order according to the measurements given by the client.

Kits can be everyday or gift. They differ in fabric and packaging. The cost of the gift version is much more expensive than the working version of the product. Therefore, before its production, it is desirable to first take care of the possibility of marketing this product.

The choice of fabrics for tailoring a daily bedding set

The quality of the finished product largely depends on which fabric is chosen for sewing bed linen.

For the daily kit, working materials are selected:

• Satin is a cotton fabric that can be supplemented with chemical fibers. It has a smooth dense surface, durable (products can withstand up to 300 washes). There are varieties of this fabric: gloss-satin and mako-satin.

• Coarse calico is a dense cotton fabric. Very practical and environmentally friendly material. For a long time does not lose the brightness of colors, does not wrinkle. At the same time, the fabric is relatively cheap.

• Ranfors - coarse calico High Quality, fabric 100% natural (cotton). The material is soft, delicate, yet incredibly durable and practical. It has an amazing ability to adapt to the surrounding temperature: in winter it is warm on such linen, and cool in summer.

• Polycotton. The composition of the fabric includes cotton and synthetic thread, which makes it strong and wear-resistant. When washing, it practically does not shrink, does not shed and does not wrinkle. Hygiene and durability have made this fabric very popular among housewives.

• Chintz is a good durable fabric that does not require special care. Thanks to this, it greatly facilitates the housework of the housewives. It is optimal in terms of price-quality ratio.

• Linen is a natural and environmentally friendly fabric. Very well absorbs moisture at the same time high air permeability and heat dissipation. Solid, wear-resistant fabric, differs in some rigidity. Starches well. When washing, it shrinks and wrinkles.

• Flannel is a warm and soft cotton fabric, usually lightly brushed. The material is very pleasant to the touch, warms well. Suitable for children's bedding sets intended for use in the autumn-winter period.

• Terry cloth - cotton jersey. Differs in softness and pleasant structure. As a rule, it is used only for sewing high-quality terry sheets. Products are distinguished by their strength and ease of care, since they do not require ironing after washing.

Tailoring more expensive headsets

You can make an elegant holiday set for sale (gift, wedding, anniversary). In this case, any of the following fabrics for sewing bed linen is suitable.

1. Silk is one of the most expensive natural materials. Very beautiful, light and durable, it is ideal for tailoring luxury bed linen. In addition to the aesthetic side, silk is an environmentally friendly material, hygienic. Caring for such bedding requires accuracy and some skills.
2. Atlas is a lightweight cotton fabric. The front side is smooth, shiny, cool to the touch. From the inside - matte, slightly rough. The material practically does not shed, can be used for a long time. Ideal for luxury bedding.
3. Batiste is the lightest, transparent, flowing fabric. Bed linen is airy, fabulously beautiful. Not intended for everyday use. It has medium strength. Kit without prejudice to appearance withstands up to 70 machine washes.

Alternatively, for sewing luxury bed linen, you can use velor, jacquard, tapestry.

Given the high cost of elite fabrics, it is better to carry out first exclusive tailoring bed linen to order. You need to provide a potential buyer with quality assurance.

How to sell bed linen?

The most important thing for business success is finding distribution channels. Even the most beautiful and high-quality sets will not bring profit if they lie dead in the warehouse. Therefore, profitable and stable sale of bed linen is very important.

Potential outlets may include:

• shops, wedding salons;
• hospitals, sanatoriums, various social institutions (prisons, orphanages, kindergartens, boarding schools);
• children's camps and holiday homes;
• hotels and hostels.

You can also make business cards, brochures and distribute them to friends, employees and in general to anyone who wants to. The simplest thing is to place an ad on the Internet, in a newspaper, in transport, in any public place(store, clinic, library) or just stick it on the street.

Cost reduction

There are some ways to reduce costs when sewing bed linen.

1. Buy fabrics not in retail stores and wholesalers.
2. If there is a need to rent a production facility, then you should look for options not within the city, but in the nearest settlements. Rent outside the city is several times lower.
3. Establish workers' wages as a percentage of a job well done. In this way, losses from material damage and downtime are minimized.
4. With small volumes of production, to establish sales immediately to the final buyer without the intermediary services of the store.

Trademark

Create your own brand. The name of the product should be capacious, memorable, not too long, with positive associations. It can be neatly embroidered in the corner of a sheet or duvet cover. Be sure to place the brand on the front of the packaging and in brochures.

When promoting your products on the market, tell that this trademark- high quality linen domestic production from natural environmentally friendly fabrics. It is not necessary to focus the attention of the buyer that since yesterday you have been sewing bed linen yourself. In the end, what's the difference who, where and when it is made? The main thing is that the consumer likes the kits, so that your conscience for the quality of the products is clear.

If your idea of ​​a small production develops into a serious business, the trademark will become recognizable. Then you can safely say that for more than 10 years on the market you have been delighting customers with serious products of the highest quality!

A few more ideas for making money at home without starting capital

Waste fabric from the manufacture of bed linen can be put into action and tailoring can be organized:

• baby diapers;
• products for babies - bonnets, undershirts, sliders;
• doll bedding for children's toy stores;
• clothes for baby dolls;
• canvas bags;
• aprons and kitchen towels.

Instead of an afterword

There are a huge number of manufacturers of bed linen, the quality of which is trusted without further ado and persuasion. For example, Fomtextile, "Epiteks", First, Camille and many others. If you study information about this type of companies and take it into service, then your business can only be envied.

The ability to do something with your own hands was valued at all times. Possession of such skill can bring its owner a good income. The most important thing in this case is to correctly think over the future business so that it brings not only money, but also pleasure. Then the work will seem not so difficult and stressful.

For example, why not take up sewing bed linen if you have the skills to sew and make such products? After all, with a competent and thoughtful approach, everything can turn out very, very successfully. You can find out how to do this below. This is a kind of business plan for the production of bed linen.

Why bed linen?

It must be said that this is a very profitable business in general. It has high profitability and very fast payback. This can be said about tailoring in general, and about the manufacture of bed linen.

As in any business, it is extremely important to find your niche, the segment that is currently either not occupied or is represented by a small number of manufacturers. To put it simply, a businessman must offer a service that will be in demand, but the competition in the industry will remain low. Just such a description fits the business of tailoring bedding.

What are its benefits? For example, if you opt for, then it will require a rather large starting capital, and the competition here is very, very high. In addition, there are problems such as manufacturing different sizes according to different patterns, the development of the design of future models, the study of consumer preferences and other creative moments. In a word, all this is quite problematic.

At this time, with bed linen, everything is much easier. All sizes are standardized, that is, tailoring will need to be done only according to known parameters. Statistics adds its own word to this question.

Thus, the data state that this niche in the Russian consumer market is 70% filled. Moreover, approximately 75% of people prefer to buy bed linen made in their homeland.

Then Turkish and Chinese goods follow. Although the Italian quality is good, in terms of cost, not everyone can afford it.

Some more statistics: for every Russian family there are about 5-7 sets of bed linen. As it became clear, this industry is not going to be in distress.

A fairly obvious plus is that this business is not subject to seasonal surges, as is the case in other industries. A person will always need underwear for sleep, all year round. Therefore, tailoring is always relevant.

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Starting a business

To understand this business and succeed in it, it is necessary to study the addictions of your future customers. Otherwise, for whom then will the produced goods be calculated?

For example, how much is the average Russian willing to pay for a set of bedding? So, the classification of bedding is as follows: low class (up to 800 Russian rubles), medium (from 800 to 2000 Russian rubles), premium (from 2000 to 7000 Russian rubles), luxury (more than 7000 Russian rubles). The average consumer prefers to buy the middle class, that is, from 800 to 2000 rubles.

In terms of materials, the most preferred natural fabrics: linen, cotton, silk. However, such a fabric as calico is really popular. Tailoring from it is preferred by more than 65% of Russian consumers.

Today's consumer appreciates rationality and thoughtfulness. Therefore, sheets with an elastic band, duvet covers and pillowcases with zippers are in great demand. This is convenient because the linen does not bunch up overnight.

Here, perhaps, are all the main preferences of the future buyer. Now it's time to move on to other points related to starting a business.

To open, you need to register as an individual entrepreneur or LLC. Latest legal shape fit, if in the future it is planned to seriously expand, for example, to build a factory or just make a workshop. Also, many stores prefer to deal mainly with LLCs.

The IP form is suitable for a small business that is located at home. By the way, it is recommended to start with similar home ateliers. This will be especially in demand in a small town. AT major cities the niche is well filled. In the case of an individual entrepreneur, taxation will be much simpler, as well as bookkeeping.

It's time to talk about the technical side of the issue. First you need to buy a sewing machine good quality, overlock, threads, accessories and some other components. All this will cost about 100,000 Russian rubles. Profitability will be 50% (it means business at home).