• Registration
• License
• Premises and equipment
• Staff
• Advertising
• Costs and profits

The ability to speak a foreign language has always been highly valued in society and was a great advantage for getting a good job. That is why people who want to succeed in life and career seek to acquire new knowledge in this area. For those women who decide to organize a business on training, advice on how to open a foreign language school from scratch will be relevant. We invite you to familiarize yourself with step by step guide to implement this idea.

Registration

Where to begin starting a business? In order to properly open a school for the study of foreign languages, it is necessary to legally formalize your activities. The easiest way to register an IP. You will be able to train and hire teachers, but the company will not have the right to issue special certificates for the completion of courses in English or other languages. Experts advise to open a NOU (Non-State Educational Institution). This is a rather laborious process, but it will still be easier to “promote” your institution and make money. The company will have a more advantageous position than if an IP was issued. Agree that students will go to study in a specialized institution with great pleasure than to a private businessman. The same applies to teachers. The process of registration with the tax authorities will last up to 1 month.

License

Many women are interested in whether it is possible to open a foreign language school without a license? Unfortunately, to provide educational services and the issuance of certificates, licensing is a mandatory item (it is not necessary to issue it only for private tutoring). You can get it at the Department of Education of the city, for which you will need to collect a certain package of documents. Its list includes:

• an application for a license;
• notarized copies of constituent documents;
• notarized copies of permits for the premises from the SES and the State Fire Supervision Authority;
• a curriculum and a certificate confirming the availability of the necessary methodological and special literature;
• personnel information;
• certificate of payment of state duty;
• description of all attached documents.

The exact list of documentation that is needed in order to obtain a license and open an educational institution from scratch, check with the territorial authority. Please note that it may change.

One of the popular money making ideas for girls online at home is the teaching of English or another foreign language online, via Skype. This option is suitable if you have the appropriate education and at least a little work experience.

Premises and equipment

Where is the best place to open your school of English or other foreign languages ​​from scratch? Experts recommend renting or purchasing premises near educational institutions, shopping centers and other places with high traffic. It is much more profitable to open an institution in the central areas of the city, since in the bedrooms you are unlikely to be able to attract many customers. Be sure to carefully assess the competition. If a similar establishment is already open nearby, find another place to set up your business.

The next step to open the school will be renovation, purchase of equipment and furniture. This is perhaps the largest expense and should be taken seriously. The educational institution should be modern, with stylish furniture and inventory. First of all, take care of buying good tables, chairs, cabinets and boards. Of course, the school can not do without educational and methodological literature. It will also be very cool if you purchase several computers and surf the Internet for the opening. As for the design, it all depends on your taste and financial capabilities, but we advise you to make the room beautiful and cozy. Hang themed paintings and posters on the walls, put funny figurines-symbols with eiffel tower or Big Ben. People should feel comfortable to want to come again and again. Especially if you want to open a language school for children.

Staff

To open a successful foreign language school from scratch, you need to find highly qualified teachers. Unfortunately, it's not as easy as it seems. Experienced employees to a new job can only be lured by high wages. You will have to try to find a decent teacher, especially if the institution will teach not only English, but also, for example, Spanish, Chinese, Italian or German. The age of your students also plays a big role. For adult clients, it is best to find a foreign teacher who can teach the nuances business speech. Teachers in ordinary schools may well teach children, including preschoolers. In any case, this is very important question, which must be dealt with long before the opening of the institution. Your educational institution should have only experienced, competent and qualified teachers with impeccable reputation because a big part of your success depends on it. Of the staff, you will also need a cleaning lady and a visiting accountant.

In the context of convergence of business relations between countries, an increase in tourist flow and globalization, the study of foreign languages ​​is becoming a necessity for everyone. more Russians. According to statistics, 46% of our compatriots do not leave the dream of learning foreign languages. At the same time, they are driven by different goals: someone would like to study in order to meet the requirements of the time (13%), 14% of Russians want to feel free when traveling abroad, 11% with the help of knowledge foreign language would ensure their career growth, 9% understand that such knowledge is necessary for communication, and 7-8% would like to easily read labels on foreign-made goods, information on foreign websites, understand instructions, etc. Based on these observations, we can conclude that the services of schools that teach foreign languages ​​to everyone are quite in demand.

Language schools provide a full range of services for learning not only the most popular languages, but also rare languages ​​for different levels of student preparedness. passing basic courses learning, students can move on to the next, more complex stages. At first glance, the competition in this industry is high. However, as practice shows, new school can, with the right positioning, quickly attract regular customers.

The amount of initial investment is 870 320 rubles.

The break-even point is reached in the fourth month of work.

The payback period is from 11 months.

2. Description of the business, product or service

Before opening a foreign language school, you need to decide whether you will issue documents to students confirming the completion of a particular course at your school. If you choose to self-teach, you will not need a license, but you will not be able to issue government-issued graduation documents to students. This option is easier in terms of registering a company and is suitable for teaching adults, for whom it is not the papers that prove education, but the real level of knowledge that are important. If you want to issue documents confirming the qualifications of graduates, you will need to obtain a license from the local department of the Ministry of Education. With this type of organization, the client, upon completion of training, can receive a certificate or certificate of additional education.

The target audience of language schools depends on the focus of your school. If you are ready to provide services to both children preschool age, and active pensioners, the age of your clients will vary from 3 to 60 years. Since the services of language schools are not classified as cheap, visitors, as a rule, have an average and above average income.

Before you open an English or other language school, you should decide which languages ​​will be taught, as well as what audience the courses will be - adults or children. English is the most commonly used language, followed by German and French, followed by Italian and Spanish. If possible, courses in rarer languages ​​such as Chinese, Japanese, or some other exotic language should be organized. In certain cases, they are very popular and will become a feature of your project that distinguishes you from the rest.

Among the main areas of study in your school may be present:

• preparation for international testing;

• testing on TOEFL, CALE, GMAT, IELTS systems;

• express training in fluency in colloquial speech.

The average duration of a foreign language course is 4-8 months, which corresponds to 64-128 academic hours. After completing the course, students take a test and receive a document indicating that they have received a certain amount of knowledge. Recruitment in groups is carried out 2-3 times a month in English and 1-2 times a month in other languages. The main flow of students falls on evening groups (from 17:00-21:00), the lowest attendance is observed during the day, since at this time many are at work or study. Each group of students consists of 4-6 people. It is important that the number of students be even, as in the learning process you often have to work in pairs to get better results. An example of the placement of groups and the schedule of a language school on a weekday with two classes is as follows:

Groups are expected to be recruited in the following formats:

• evening groups;
• morning groups;
• day groups;
• weekend groups.

This business is seasonal: as a rule, the flow of visitors decreases in the summer months, and resumes in September. Working hours of language schools: daily from 08:00 to 21:00, as there is a need to collect both morning and evening groups.

3. Description of the market

Language school clients can be segmented as follows:

• According to the purpose of applying to a language school:

Clients whose profession requires knowledge of the language, and career growth depends on it;

Clients who want to improve their level of knowledge of foreign languages ​​for more comfortable travel abroad;

Clients who have a need to learn additional languages ​​in order to improve their own level of education, who want to keep up with the trends of the modern world;

Clients who need to raise their level of knowledge of foreign languages ​​for admission to a university or school;

Corporate clients.

• According to the requirements for conducting classes:

Students who wish to study in groups (usually 4-6 people).

• By age:

Pupils and students who want to learn new languages, in addition to those that are in school curriculum or improve knowledge of the main language;

Working people who know a foreign language requires work, or ordinary interest and passion for travel;

Pensioners who are accustomed to travel, discover something new, develop.

In percentage terms, the target audience looks like this:

Having studied your target audience, you need to decide who exactly you will provide your services to. The choice of audience determines the focus of your school, the range of languages ​​offered and the marketing policy. Another important success factor is the analysis of your competitors. As a rule, 80-100 foreign language schools have been opened in cities with a population of up to 4 million people. It is necessary to familiarize yourself with the range of languages ​​offered by competitors, with the prices for their services, and the level of qualification of the staff. After the analysis, it is important to identify the competitive advantage that will set you apart from the rest. These include convenient location, low prices, the possibility of installment payment, the author's teaching methodology, the proposal for the study of exotic languages.

4. Sales and Marketing

5. Production plan

Let us designate the main stages of launching a school of foreign languages.

1. Registration with government agencies

First you need to obtain an appropriate license allowing educational activities. The list of documents required to obtain a license is as follows:

• Application for a license;
• Details of documents confirming that the applicant has a license on the right of ownership or other legal basis of buildings, structures, structures, premises and territories (including equipped classrooms, facilities for practical training, facilities physical education and sports) in each of the venues educational activities, as well as copies of title documents in the event that the rights to these buildings, structures, structures, premises and territories and transactions with them are not subject to mandatory state registration;
• Signed by the head of the organization carrying out educational activities, a certificate on the material and technical support of educational activities for educational programs;
• Copies of documents confirming the availability of conditions for nutrition and health protection of students;
• Certificate of availability of educational programs developed and approved by the organization carrying out educational activities;
• Details issued in in due course sanitary and epidemiological conclusion on compliance sanitary rules buildings, structures, structures, premises, equipment and other property necessary for the implementation of educational activities;
• Details of the conclusion on the conformity of the object of protection mandatory requirements fire safety when carrying out educational activities (if the license applicant is an educational organization);
• A certificate signed by the head of the organization carrying out educational activities on the availability of special conditions for obtaining education by students with disabilities;
• A certificate signed by the head of the organization carrying out educational activities on the availability of conditions for the functioning of the electronic information and educational environment in the presence of educational programs using exclusively e-learning, distance learning technologies;
• Description of attached documents.

Since the list of documents is quite voluminous, it is possible to contact a specialized organization that will collect the documents for you, the cost of services will be 50,000 rubles. For reference commercial activities you can register as individual entrepreneur, non-profit educational institution or as a legal entity. It is more expedient to register as an individual entrepreneur with a simplified taxation system (6% of income). This will save you the hassle of completing a lot of additional paperwork. A pleasant factor of this event will be that at present the license will not need to be renewed every 5 years, as it was before. Now, once you have received a license to conduct educational activities, this will be enough for you to then engage in it at least for the rest of your life.

2. Search for premises and repair

The good location of the premises can be considered close proximity to the metro, educational institutions, shopping centers. It is desirable to have free parking and convenient transport interchange. When choosing a room, you need to pay attention to lighting, sanitary conditions, the availability of a bathroom, etc. Optimal size premises for a school - from 100 sq.m., this will be enough for two classes and a reception room with a reception. The cost of rent will be about 50,000-70,000 rubles. Might have to do redecorating and invite a designer who integrates the style of your logo into the interior of the room, lay at least 50,000 rubles for this.

3. Purchase necessary equipment and inventory

To open a school of foreign languages, the following equipment and inventory is required:

4. Personnel search

You can search for employees (teachers, administrators, accountants) in the following ways:

1. Through specialized sites (for example, hh.ru). The advantage of this method is the ability to see the exact work experience, reviews of previous employers, qualifications, availability of certificates. However, access to applicants' resumes is paid, the cost is about 15,000 rubles;
2. Collecting information through acquaintances is the cheapest and easiest method of finding staff;
3. Posting vacancies in specialized groups in social networks- in the most popular groups, this service is paid, the method can give a good response, the audience of large groups starts from 100,000 people;
4. Monitoring of teachers of general education and private schools with a subsequent job offer.

5. Marketing policy

Initially, you need to place a sign or pillar of your school. Coordination, production and installation of a sign will cost you about 50,000 rubles. The sign will not give the desired effect without additional incentives for customers, so the budget should also include the cost of printed materials (promo leaflets) and the promoter's salary (about 10,000 rubles). For complex work, it is necessary to resort to online methods for promoting your project, in this case, about 100,000 rubles should be budgeted for the creation and promotion of the site, and about 10,000 rubles for the development and creation of a group on a social network. Over time, when you develop a client base, these types of costs will decrease, the main flow of students will come to you on the advice of friends and acquaintances.

6. Organizational structure

In order for your school to function smoothly, you need to hire the following employees: teachers, administrators, cleaner, accountant.

The key personnel in your business will, of course, be teachers, because the presentation of material, the level of knowledge of students and the impression of your school as a whole depend on their professionalism and sociability. If you plan to offer students the most popular and accessible languages, then at first you can limit yourself to hiring one specialist for each language. The requirements for teachers are the presence of higher education, excellent knowledge of spoken and written languages, work experience of at least two years, knowledge of the cultural characteristics of English-speaking (and other) countries, the presence of a comprehensive and proven teaching methodology. The teacher's salary consists of a salary (15,000 rubles) and interest, depending on the number of lessons he has given.

Your school administrators will work in shifts, 2 by 2, so you need to hire two employees. Requirements for administrators are limited to communication skills, friendliness, and a high level of discipline. Their responsibilities include receiving calls and letters, registering clients for classes, forming groups, maintaining a group on social networks, providing the school with the necessary equipment (stationery, cooler, etc.). It is necessary to allocate 20,000 rubles to the budget for the salaries of administrators. for each employee.

In addition, you should be puzzled by the search for a cleaner who cleans the premises 3-4 times a week. This employee has a part-time job and a flexible work schedule. It is better to hire an accountant on a remote basis or contact an outsourcing company in order to reduce taxes and other expenses.

Also, you can not do without a director who will perform the key functions of a manager. All personnel will be subordinate to him, it is he who makes decisions on hiring employees, determines their wages, builds a marketing policy, and interacts with counterparties. Director's salary depends on financial results school, in general, it consists of a salary (25,000 rubles) and a percentage (5%) of the proceeds if the planned project indicators are met.

General Fund wages changes monthly due to the percentage system of remuneration. The salary fund in the first month of the school of foreign languages ​​is presented below:

7. Financial plan

Investments in opening a language school are as follows:

English today is not taught only by the lazy. And, despite the variety of online and offline courses, demand exceeds supply. About, how to open English courses, read our article.

Why English courses?

English is popular. You can't argue with that. Knowledge in English- a springboard for a career, the ability to quickly learn news from primary sources, a chance to independently travel the world. It is easier for a candidate with good English to find a job, and his salary expectations are 20-30% higher. Other languages ​​are much less in demand and more often perceived only as an addition to English.

More and more job descriptions include such wording: “English is not lower than the level of Upper-Intermediate (sometimes higher) is a must, knowledge of other languages ​​is an advantage.”

The language of Shakespeare and Byron is taught today by everyone: from three-year-olds in kindergarten to top managers of large companies. But learning is not always successful. People attend English classes for years, learn the language at school, at the university, in courses, but do not read, do not understand, do not speak a foreign language. But they do not lose hope and try new forms, methods, approaches. There is room for improvement in this niche.

Legal formalities

No matter how good the business idea of ​​online English courses is, no matter how incredible the product you come up with, you will have to break away from creative activity for a while and settle all organizational and legal formalities. But it's not that hard. Every year the registration procedure becomes easier and faster. Now there is even no need to go to the tax office.

1. How to open English courses without a license

When starting a business, we strive to deal with paperwork quickly and without unnecessary investments. And obtaining a license means numerous documents, formalities, contacts with government agencies. And after obtaining a license, your company will be periodically checked for compliance with the requirements of the license.

In the case of online English courses, a license is not required. If you plan to teach yourself, and you have the appropriate education (English teacher diploma), you can simply register an individual entrepreneur and work without a license. Decide to scale the business and hire other teachers, get a license. But if the teachers are called consultants or methodologists, a license is also not needed. You will also not need a license if you work with other self-employed educators.

2. Register IP

Consider the most affordable way launching an online school of English - register an individual entrepreneur.

You can act on your own. In any case, you need to pay the state duty (800 rubles). No time to register? There is different variants submission of documents:

1. Contact an intermediary company, paying an average of 5,000 rubles.

2. Entrust the execution to the bank where you will open a current account (Point, Promsvyazbank ...). You can arrange everything at home - leave an application and wait for a prompt specialist (today or the next day). Registration of IP will not cost you a single ruble, and the price of annual maintenance depends on the service package.

3. Ask a friend or relative to take the documents. But they will be accepted only if the notary first certifies the signature.

Ready to do it all yourself? Use the algorithm:

Step 1. Select the OKVED code ( of the all-Russian classifier types of economic activity).

For English courses, OKVED 85.42.9 is suitable - activities for additional professional education other, not included in other groups.

Step 2. Fill out an application.

It is more convenient to do this on an electronic service, for example, on this one. So you insure against mistakes.
Attention! Print the application on one side of the paper.

Step 3. Choose suitable system taxation.

1. OSNO - general (or main) system of taxation. This system is applied by default and implies the payment of all taxes: VAT, personal income tax, property tax.
2. PSN - patent taxation system. This system is convenient to test the new kind business. An entrepreneur acquires a patent for a certain activity for a period of 1 to 12 months, therefore he does not submit a declaration, does not deduct contributions for employees in social insurance, only in Pension Fund and for health insurance. The cost of a patent is calculated individually, depending on the type of activity and region. A patent is paid immediately upon registration, its cost is the tax, only paid in advance.
3. STS - a simplified taxation system (popularly called simplified taxation. It is the most popular among small businesses. It is characterized by a low tax rate and ease of reporting.

Simplification has 2 varieties:
USN Income. The tax rate is 6% on the entire amount of income (all receipts to the account). Regions have the authority to reduce the rate to 1%.
USN Income minus expenses. The tax rate is 15% (on the difference between income and expenses). Regions can reduce the tax rate to 5%.

Attention! An application to switch to a simplified system or a patent system is not submitted at registration or within 30 days after it. If you don't, you'll have to wait until next year. You can fill out an application online.

Step 4. Submit documents for registration of IP.

You can do this in the following ways:
Come to the IFTS and pay 800 rubles (state duty).
Come to the MFC and also pay the state duty.
Send by mail, having previously certified the signature by a notary. The cost will be the same 800 rubles + 500 rubles (notary services) + postage.
Through a trustee (with certification of the signature by a notary). You will have to pay 800 rubles (state duty) + 500 rubles (notary).
Through the online service of the Federal Tax Service using an electronic signature. The signature will cost 3,000 rubles + the standard 800 rubles.

Don't forget to bring the following documents:
Russian passport.
Application for state registration of IP.
Receipt for payment of state duty.
Application for the transition to a preferential taxation system (if you decide to switch).

You may also be asked to:
TIN and its photocopy.
Passport copy.

Attention! In the case of personal submission of documents to the Federal Tax Service Inspectorate or the MFC, you should be issued a receipt for receipt of documents.

Step 5. Get documents.

They will be ready in 3 days. You will be given:
Extract from the unified state register of individual entrepreneurs.
Notice of registration individual at the tax authority.
Notification of the assignment of statistics codes from Rosstat. Sometimes it needs to be ordered additionally.

Step 6. Register with the pension fund.

Sometimes this is done automatically when registering an IP.

Step 7. Choose how to keep accounts.

There are different options:
Hire an accountant or use an accounting firm. It is not cheap.
Do your own bookkeeping.
No one needs to pay, but you have to spend time.
Use online accounting (tariffs up to 500 rubles per month), for example,
Use the services of the bank where you open a current account (the cost is included in the service tariff).

Step 8. Open a bank account.

Step 9. Make a print.

We are planning cooperation

Online English courses are more often opened by experienced teachers who no longer want to be limited to the walls of one educational institution or classes with several private students. They are ready to apply their own methods to work with a wider audience. However, there are exceptions, and very successful ones.

The largest and fastest growing in the CIS and Eastern Europe online school English language SkyEng with a profitability of more than $ 1 million per month was created in 2012 by a team of graduates of the Physics and Technology Institute. SkyEng co-founder and CEO Georgy Solovyov, as a student, faced a shortage of affordable English lessons. He needed to raise the level of English in a year in order to go on an internship in a European country. The services of Moscow tutors were too expensive for a student from the provinces. As a result, George went on vacation to hometown, started studying with a tutor there, continued his studies via Skype, and then found a native speaker girl on the Internet, with whom he began to train conversational skills. A year later, George went on an internship. Even then, he had the idea to create an online school. From the very beginning, hired teachers worked at SkyEng.

Himself an expert and producer

An expert rarely possesses entrepreneurial abilities. He or she has experience, authority, charisma (not always) and a cool product (or the ability to make one), but building a company, promoting, organizing educational process online and operational activity for an expert is a dark forest.

In order not to abandon the idea of ​​online courses and launch the project within a short time, the expert can either join forces with the producer, or find an assistant who will guide the expert through all the stages of creating an online school by the hand, teach producer tricks, and also help with promotion and launch . So« senior comrade» for … residents, the accelerator of online schools Accel has become, which from the first day immerses its wards in the process of creating a successful information business and quickly brings startups to payback and profit.

Search for experts and employees

If you are a producer who is going to open an online English school, you need an expert (or several) who will take care of the content part (create a program, video tutorials and teaching materials) and teaching (will hold webinars, individual and group consultations, check homework…).

You can search for experts through friends, on the Internet, at networking events. Sometimes you have to talk to many experts to find the right one for you. But it's worth it - the success of online courses largely depends on this partnership.

At the SkyEng school, teachers go through a strict system of selection, control and dropout. The SkyEng recruiting funnel currently stands at 60,000 teachers. And 1,500 people (2.5%) work on a permanent basis.

To be continued…

To the question “how to open English language courses? » you can't answer in one post. We have reviewed legal aspects creating an online school, found out that it is quite legal to work without a license, and took a glimpse of online English courses from the position of a producer and an expert.

But these are only the first steps. To be successful in the infobusiness, you need to carefully analyze the target audience, formulate a unique USP that our potential customers simply cannot refuse, choose the right platform and create a cool product. And then this product needs to be promoted, sold and get the maximum profit. How to do this, we will tell in the following articles. Keep for updates.

The material was prepared by Sasha Galimova

Do you want to create your own online school, produce yourself or your expert? Register now for a free webinar and receive a PDF plan step by step creation your online school on this

How to open an English language school - 3 competitive advantages + 5 ways to promote + 5 working secrets from business pros.

Capital investment in school: from 150,000 rubles.
Payback periods: from 6 months.

Often asked by people who themselves know him perfectly.

Relatively small capital investments and staff are required to start.

At the same time, the demand for the service remains stable.

More and more people are learning English for career growth, travel abroad and just general development.

However, desire alone is not enough in the face of fierce competition.

It is important to conduct a marketing analysis, choose advertising methods, correctly register activities and calculate costs.

What documents are needed to open a language school?

In order to open an English language school, it is enough to register as an individual entrepreneur (IP).

The paperwork process is simple.

Therefore, even beginners will be able to cope without recourse to intermediaries.

Language courses are educational program, the existence of which is possible only after obtaining a license.

Only she gives the right to hire training staff.

The good news is that this document no longer needs to be renewed every 5 years.

Once you get a license, you can use it for the rest of your life.

If only you will teach, it is enough to register an individual entrepreneur.

Do not forget that you will also need to register with the tax service.

How to open an English language school: marketing analysis

Interesting fact:
Although English is only the third most popular language on the list, the total number of people who speak English is over a billion. This is approximately one in seven earthlings.

Demand for learning foreign languages this moment not fully satisfied, despite the active competition and saturation of this segment.

In addition to English, French, German, Italian are popular.

People need to increase the level of knowledge in order to improve their working skills, travel to other countries, to emigrate abroad, distance learning in foreign educational institutions.

To open English language courses, it is first important to analyze the situation in your city and the market in general.

Analysis of the target audience of the English language school

Experts recommend choosing a separate, narrow niche for promotion.

For example, teaching young children or preparatory courses before passing international exams.

In general, the target audience of English language courses are the following categories:

• tourists;
• children from 3 years old;
• emigrants;
• employees of companies in which English is necessary for career advancement;
• people who learn English for self-development;
• future teachers.

List of competitive advantages for the school

It has already been mentioned more than once that the competition in the segment is very high.

To ensure that the demand for language courses does not pass you by, it is important to highlight a few powerful competitive advantages.

Before you open an English school, it is important to make sure that it will have distinctive features:

Certificate.

A big plus if after the end of the course you can issue certificates of study to students.

Of course, it will not work to issue an international diploma.

But here is an ordinary sheet of praise or an internal certificate - yes.

For students, this is an incentive to study better, an opportunity to brag to friends, and a document that can decorate a resume.

If you are just about to open courses, dumping prices is a justified step.

Affordable prices always attract customers.

And this will allow you to launch "word of mouth", which is best method advertising.

Native speakers.

As you know, the best way to learn a foreign language is through practice.

A significant competitive advantage is the presence of a native speaker in the classroom, who will improve living speech with students.

Often people know English very well, but are embarrassed to speak it.

Classes with a native speaker will help overcome this difficulty.

Methods for promoting an English language school

It is important not only how to open an English language school but also how to attract customers.

Of course, the most effective method This is word of mouth.

But in order for the rumor about you to begin to diverge in all directions, you need to attract the first visitors.

To promote an English language school, use the following advertising methods:

No organization that seriously positions itself can do without its own website.

It will become your representation in the virtual space.

Promotion on the Internet attracts financial accessibility.

The site needs to be optimized, filled with interesting content, promoted using contextual and banner advertising.

This task should be entrusted to specialists.

But if you want to save money, you can take matters into your own hands and learn the basics of virtual promotion yourself.

It is not worth completely abandoning standard promotion methods.

English courses are the area of ​​business in which holding promotions and competitions works great.

For example, you can offer a client an impressive discount (20-30%) for an invited friend.

1. If the main clientele are children, it makes sense to conclude cooperation agreements with ordinary educational institutions, kindergartens and other places where young parents can gather.

How to choose a room to open an English school?

You can open a small language school where only you will teach, not even in a separate room, but by renting a class in an educational institution.

Then the cost of rent will be much lower, and you will get more funds to invest in educational materials.

In general, choosing a place, you should not encounter any difficulties.

It should be a room that customers can easily reach by car and public transport.

For large cities, renting a place in the center is not fundamentally important.

Indeed, due to high competition, it may happen that the client will turn to the company that simply turns out to be closer to home.

However, for small towns, accommodation in the center is really more convenient and prestigious than on the outskirts.

In addition, as a rule, you can quickly and easily get to the central region from almost any part of a small settlement.

What equipment is needed for an English school?

To open an English language school, you will need a less extensive list of necessary equipment.

To create a “base”, it is enough to purchase the necessary manuals, classroom furniture, a board, equipment for a rest room.

The larger the population and the higher the declared level, the more equipment will be required.

And the more solid the investment will be.

How to choose staff for the school?

You can open an English language school on your own with the help of family members.

However, for the development of the case, the staff cannot be less than 2-3 teachers.

In addition, you will need to perform administrative work, hire security and.

Also find specialists in creating a website and promoting the school on the Internet.

How much does it cost to open an English language school?

Considering that former teachers and tutors often decide to open an English language school, the issue of financial investments becomes the most important.

How much it costs to open a school depends on a number of factors: the area of ​​the rented premises, the number of clients, the advertising methods used, and others.

Consider the average cost estimate for opening a language school.

Capital investment in an English language school

Regular investments

Do not forget that in addition to a one-time start-up investment, the school will need regular support for the following items:

Payback period for an English language school

Income, and, accordingly, the payback period, depends on the occupancy of your English language school.

According to average indicators, if there are only 2 teachers in the staff and an ideal 100% load, the business will bring the owner 150,000 - 200,000 rubles.

As you can see, this amount slightly exceeds the amount of monthly expenses.

With such indicators, the payback will come, approximately, in six months.

You can increase profits by scaling: invite new teachers, introduce additional classes, open additional points.

To open a successful English language school,

watch a video of an interview with an experienced entrepreneur in this field of business:

5 Pro Tips for Starting a Successful English School

Coping with tough competition is easier, oddly enough, in big cities.

There, for many, the item “proximity to home” will be added to the competitive advantages.

People love learning through play.

Enter days devoted to interactive teaching methods, watching films, discussion club meetings.

For high-quality language learning, regular work is necessary, and not just a couple of times a week when the client comes to class.

Enter homework and remote support form.

So students will learn faster, and loyalty to the English school will increase.

A good bonus for an English language school is to open a lounge with a cafe.

Students over a cup of coffee will be able to chat, complete assignments, wait for the start of the lesson.

Such loyalty systems are very active in attracting new customers.

If a person comes to the first lesson with a discount, and receives highest level service, will definitely come back again.

How to open an English language school so that the business allows not only self-realization, but also generates income?

In addition to investing effort and money in opening a school, it is important to regularly engage in its development and promotion.

None competitive advantages will not force clients to become permanent if the level of training is low, as well as the qualifications of the teachers.

Personnel improvement courses, thematic events, advertising campaign on the Internet will allow you to create a constant stream of students.

In this case, no competition will be fatal for the business.

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Federal State Budgetary Educational Institution of Higher Professional Education “Altai State Technical University

them. I.I. Polzunov"

Business project Salut language school

Project developers:

Timofeeva I.

Meshcheryakova D.

Barnaul - 2013

Introduction………………………………………………………………………..…….........3

Summary…………………………………………………………….………………….........5

1 Market Analysis…………………………………………………………………………...........7

2 Product Description…………………………………………………………………..............8

3 Marketing Plan……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… 3

4 Organizational plan…………………………………………………………..........12

6 Risk Plan…………………………………………….………………………..........13

7 Financial plan………………………………………………………………………………………………………………………………………..13

Conclusion………………………………………………………….………………………..18

Introduction

In the conditions of constantly changing financial market conditions, the most important part of managing a company is planning, during which its policy is developed, starting from the emergence of a fundamental idea and up to its implementation in specific action plans and quantitative (numerical) indicators.

Planning the activities of any enterprise involves the study of financial and economic results of activities, the identification of factors, trends and proportions of economic processes, the main directions of development.

Planning allows you to foresee the prospects for the development of an enterprise for the future, use all resources more rationally, avoid possible risks as a result of financial and economic activities, timely introduce new types of products, works and services, improve their quality of provision in accordance with market conditions, ensure profitability and consistent increase in capital.

In other words, planning provides an understanding of the goal, the invariance of the ways to achieve it, depending on certain parameters that determine the external environment. Planning allows you to interconnect all aspects of the bank's activities through summary indicators, to link the results with the interests of the team through a system of material and other types of labor incentives.

In each organization, the practice of developing and making decisions has its own characteristics, determined by the nature and specifics of its activities, organizational structure, and the current communication system. However, there are common characteristics of the activity planning process wherever it is carried out. This is the single core that forms the technology for developing and adopting a plan used by any credit institution.

A business plan is a document that defines the goals of activities in the field of business and management and outlines ways and means to achieve the goals set based on an analysis of all the problems that arise in this case. The development of a business plan largely allows you to determine the potential of the bank, set new goals and objectives, develop the most rational management decisions, coordinate the actions of departments, identify the strengths and weaknesses of personnel and the entire credit institution. The business plan reflects the results of research in the field of finance, management and marketing.

All of the above confirms the relevance of the topic of our work.

This work is the development of a business plan for a new enterprise - a language school. To achieve this goal, it is necessary to solve the following tasks:

Reveal the content of the business idea;

To carry out planning of activity of the created enterprise;

Calculate the main economic indicators for the newly opened enterprise;

Substantiate the economic efficiency of creating an enterprise.

Summary

As part of the presented business plan, it is planned to create an enterprise - the language school "Salut!". Organizational and legal form of ownership - Limited Liability Company.

Full name of the enterprise: Salut! Limited Liability Company.

Short name: LLC "Salut!"

The main activity of this society is the provision of educational services to the population of the city of Barnaul in terms of teaching foreign languages ​​(English, French, German, Spanish, Italian, Portuguese, Polish, Czech, Chinese, Japanese, Korean).

Problem is that the current generation needs to learn foreign languages, since now the situation in the world requires knowledge of at least one foreign language, since many organizations require additional knowledge, which, as a result, are paid higher.

Children are taught the language from the first grade, but in order for the language not to be forgotten, it must be actively practiced. In addition, many people want to study abroad but lack either knowledge or information about opportunities.

Also, the need to learn foreign languages ​​arises when a person goes to a country without any knowledge at all. But in many countries there are no guides even in Russian.

Therefore, from the above, relevance is to obtain sufficient knowledge of the language for study, work, travel, as well as obtaining information for those wishing to study abroad, for practice, internship.

Educational services will be provided in the premises of the Prospekt business center. For this, it is supposed (from 09:00 to 21:00 daily) to rent 2 offices. Classes at the school will be carried out daily in two classrooms. One classroom will be specialized for learning English, where classes will be held daily. In the second room there will be classes in other different languages ​​on the days of the week.

The cost of implementing the project is 191,760 rubles. rubles. These funds are supposed to be taken on credit from a commercial bank for a year at 14% per annum.

The payback period of the project will be 10 days.