How to open a pharmacy Profitability of the pharmacy business, ways of development and promotion

Basic calculations and life examples on how to open a pharmacy kiosk.

Capital investments - 450,000 rubles
Business payback - 1 year

People have always been sick and will continue to be, so they need medicine...

Already even in the smallest village they realized that various herbs and homemade recipes are ineffective if we are talking about serious diseases, so they rushed to traditional medicine.

All this leads us to the idea that opening a pharmacy kiosk from scratch can be very, regardless of where you live.

The pharmacy business, in addition to its high profitability and quick payback, is also good because even a person who does not have a pharmaceutical education can start it.

If you're seriously considering how to open a pharmacy kiosk what is needed for this and what is the cost of this project, then our advice will surely help you.

Benefits of opening a pharmacy kiosk

If you live in a small village and do not know what kind of business you can start here, and even from scratch, then think about opening a pharmacy kiosk, especially if there is none in your village.

But this type of business is attractive not only for villagers.

No matter how large the settlement is where you live, a pharmacy kiosk or a full-fledged large pharmacy can be made profitable, moreover, without applying special efforts.

The advantages of opening a pharmacy kiosk look like this:

1. This business quickly pays off, given the current cost of even the cheapest medicines.
2. Pharmacy kiosks will always be full of customers, no matter how much the medicines sold in them cost.
   People will still want to receive quality treatment with drugs prescribed to them by doctors.
3. In this business, you can not be too afraid of competition, because even if there are several pharmacies on the same street, none of them will be empty.
4. A pharmacy kiosk can be opened by anyone, regardless of their education.
   It will just be necessary to hire a professional pharmacist to manage the pharmacy.
5. This one, without having huge capital, if you do not initially aim at a huge pharmacy, but are ready to be content with a small kiosk.
6. The target audience in this type of entrepreneurial business is huge and practically unlimited, since everyone gets sick: adults, children, the elderly, youth, men, women, etc.
7. Unlike a few types of business, a pharmacy kiosk can be opened in any locality, even a small village, and it will bring you income.
8. You can build enough competitive edge to set yourself apart from other drugstore kiosk owners and earn even more.

Competitive advantages of a pharmacy kiosk

It would seem that for such a type of business as a pharmacy, there is no need to invent special competitive advantages.

Enough to be reasonable pricing policy so that consumers go to you, and not to your competitor.

Of course, the price of the products you sell is important (it should not be too high), but this is not enough if there is a high level of competition in your locality.

Attract maximum amount consumers can:

• offering a rich assortment of goods (your pharmacy should have medicines for various diseases);
• without limiting consumers to only expensive or vice versa - cheap, but not very effective drugs, you should sell both;
• by developing a loyalty program for regular customers;
• organizing various promotions, for example, “When buying cold remedies in the amount of ... “Vitamin C” as a gift”, “Three Citramons for the price of two”, etc .;
• having qualified salespeople on staff who can recommend a medicine to a client depending on his problems; it competitive advantage very important, considering how much our people do not like to go to doctors;

Pharmacy kiosk advertisement

“Most people live well and are satisfied with the state of affairs. But if you want your life to be active and exciting, try becoming an entrepreneur. Learn the art of creation own business. It's like learning the art of making mistakes and learning from them."
Richard Branson

When opening a business from scratch, do not forget how important it is to advertise it so that the first customers appear.

If you live in a small town, then you don’t need to conduct a special advertising campaign, just a bright sign is enough for people to reach out to you.

But residents of large cities will have to fork out by printing flyers, placing a few ads in the local press, creating an easy-to-use website, and so on.

If you don't want to spend too much money advertising your pharmacy kiosk, then so do local forums.

Types of pharmacy business

Thinking about entrepreneurship in the field of pharmaceuticals, choose the most appropriate form of this type of business for yourself:

This form is the most wide opportunities to earn money, since you can not only sell medicines or cosmetics, but also make them yourself according to a doctor's prescription.

But in addition to great opportunities for earning, opening a pharmacy requires serious financial investments, therefore, if you have a very modest start-up capital, then it is better to look at a smaller business, for example, a pharmacy kiosk.

Pharmacy, kiosk or shop.

Here you can only sell drugs, and even then, only those that are not available on prescription.
But the sale of cosmetic products, as well as your own mini-production of medicines, is prohibited for you.

But do not immediately dismiss this type of business, because it has undeniable advantages: does not require large financial investments or premises with a gigantic area.

Online pharmacy.

Any sale today can be done online.

Medicines are also a commodity, so they can be sold online.
Opening an online pharmacy is associated with serious difficulties (obtaining permits, distrust on the part of consumers), etc. You should carefully consider everything before deciding to open such a business, especially from scratch.

How to start opening a pharmacy kiosk

This type of business involves licensing, and in order to obtain a license, you should prepare a number of documents in which you should indicate the address of the premises where your pharmacy kiosk will be located.

So you should start with the search for a suitable room. The building you choose must:

1. Be not too small to accommodate a large enough range of goods.

   According to state requirements, the minimum area of ​​​​a pharmacy point is 12 square meters. m., but it is better to rent a room of at least 20 sq. m.

2. Have: separate entrance, necessary equipment, the ability to unload goods from the street, be connected to the sewerage and water supply.
3. Be in a busy place: on a main street, in a department store, at a train station, in a densely populated residential area, etc.
4. Have a (albeit very tiny) household room.

   Very often, pharmacy kiosk owners ignore this item, believing that they can do without it, because the pharmacist of the pharmacy kiosk serves the goods through a small window, which means that the client does not see that next to the medicines there is a vessel with the seller’s lunch and his coat is hanging.

   And of course, you should not ignore the needs of the human body, forgetting about the service toilet.

   Do not force your employees to look for a place to relieve themselves by leaving the pharmacy kiosk unattended.

Bureaucratic delays associated with the opening of a pharmacy kiosk

This type of business does not represent any particular difficulties, but it also has some nuances, the knowledge of which is indispensable.

Perhaps the main difficulties that await an entrepreneur who wants to open a pharmacy kiosk is the collection of documents and obtaining all necessary permits ...

This is a difficult and lengthy business, therefore, as soon as you have found a suitable premises, proceed to process all the necessary permits.

If you are not familiar with the pitfalls of domestic legislation, then seek the help of a qualified lawyer - his assistance in opening a pharmacy from scratch will be very helpful.

If you decide to act independently, then adhere to the following algorithm:

1. Register as .
2. Decide on the form of taxation, the optimal form is UTND.
3. Gather the required package of documents:
   • an application (where you need to indicate not only your data, but also the address at which the pharmacy kiosk will operate);
   • copies of your constituent papers and confirmation that you are in the unified register of entrepreneurs;
   • certificate from the State Tax Inspectorate that you have been registered;
   • receipts for payment of all necessary fees;
   • copies of diplomas of your employees and the pharmacy manager on obtaining a complete pharmaceutical education;
   • permission to operate your premises from the fire service and the sanitary and epidemiological station, etc.
4. Obtain a license to conduct pharmaceutical activities.
5. Pay all required fees.

The registration procedure for a pharmacy kiosk has other nuances, so I want to repeat the advice: do not do it yourself, hire a lawyer who will not allow the process of opening a pharmacy to stretch for more than 30-45 days.

What else is required to open a pharmacy kiosk

Regardless of whether you decide to open your pharmacy kiosk in a city or in a village, you need to take care of the mandatory components of this type of business.

You already know what requirements the state imposes on the premises and regulatory documents, but this is not enough to become the owner of a pharmacy kiosk.

There are many other things to take care of as well.

Equipment

There are increased demands on the equipment of a pharmacy kiosk: it must be specialized, meet all the requirements for storing medicines, etc.

You will definitely need:

Name	Qty	Unit cost (rub.)	Amount (rub.)
		Total:	RUB 155,000
Racks and shelves for goods	(qty depends on the area of ​​the pharmacy kiosk)		80,000 (equipment of a small first-aid kit)
Refrigerator	1	30 000	30 000
Air conditioner	1	30 000	30 000
Table and chair	1+1	7 000	7 000
Locker for personal belongings	1	8 000	8 000

Staff

If you do not have a pharmaceutical education, then your pharmacy kiosk will need a manager who will not only have an appropriate diploma, but also have at least 5 years of experience in this field.

You yourself can do bookkeeping and perform managerial functions.

If you want the pharmacy to work seven days a week (and this is the most the right way increase revenues), you will need to hire at least three salespeople with pharmacist diplomas and work experience.

Another indispensable person in any business is a cleaner.

You can get by with one cleaning lady, hiring her for five days, and paying extra for sellers who will work on weekends to clean the room. You can hire two cleaners and organize their work in shifts, for example, 2/2 days.

The table of salary expenses for the staff of a pharmacy kiosk looks something like this:

If you have a pharmaceutical education, then you can save on the rate of managing your pharmacy.

Suppliers of medicines to the pharmacy kiosk

To make the most of the difference in purchase and sale prices, you need to conclude contracts directly with manufacturers, and not with those who resell medicines.

Fortunately, the choice of drug manufacturers is large enough, so you can easily select suppliers for your pharmacy kiosk.

The most popular suppliers in Russia are PFC Renewal, Shreya Corporation, Peptek, Biotek, Medicine for You and others.

Assortment of medicines in a pharmacy kiosk

You must understand that if a client does not find the medicine he needs in your pharmacy kiosk, but finds it at your competitor, then the next time he will go directly to your competitor without wasting time on you.

Try to ensure that you always have the most popular and popular types and brands of drugs: painkillers, antipyretics, anti-inflammatory and others.

When buying creams, pills, potions and more, pay attention to their expiration date (it should be as long as possible so that you can sell the goods).

P.S. Remember that the pharmacy kiosk cannot sell drugs containing narcotic substances, and those that are dispensed only by prescription.

How much does it cost to open a pharmacy kiosk?

It is impossible to answer this question unequivocally, because it all depends on which locality you are going to do business in: for villages these are the same prices, for megacities - completely different.

The table of expenses shows averaged data:

Item of expenses	Amount (rub.)
Total:	450 000 rub.
Company registration	30 000
Premises rent and repair	50 000
Procurement of necessary furniture and equipment	155 000
Purchase of the first batch of goods	100 000
Employee salary (per month)	70 000
Advertising	10 000
Add. costs	35 000

As you can see, in order to open a pharmacy kiosk, you will need at least 450,000–500,000 rubles.

For residents of villages, this amount will be significantly lower, for residents of large cities it will be higher.

Profit from opening a pharmacy kiosk

It is almost impossible to calculate the monthly profit that you will receive after opening a pharmacy kiosk.

Get ready for the fact that in the first months you will work at a loss, so try to lay in the start-up capital the cost of salaries to employees, rent of premises and taxes.

As soon as your business gets on its feet, it will begin to bring good profit: from 40,000 rubles.

If you reach a revenue of 150,000 rubles a month, which is quite realistic with high turnover, then even taking into account the mandatory monthly expenses (taxes, rent, wages, purchase of goods), you will return the initial investment for the year.

Download a ready-made pharmacy business plan with quality assurance.
The content of the business plan:
1. Privacy
2. Resume
3. Stages of project implementation
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of the equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification of investments
10. Conclusions

We offer to see helpful tips from experts:

where to start opening a pharmacy business and what to look for!

Now you know how to open a pharmacy kiosk from scratch.

Of course, you will have to spend a lot of time getting all the permits and equipping the premises, but time and money will not be wasted, because you can make good money in this business.

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The pharmacy business is among the most profitable activities after the sale of alcohol and food. Aspiring entrepreneurs are attracted to this business area, but before starting it, you need to know how much it costs to open a pharmacy from scratch.

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Relevance

The relevance of the business is due to the following:

1. High and growing demand for medicines and complementary products. It is associated with poor ecology, consumption of low-quality food, stress, unhealthy lifestyle, a person's special attention to their health, etc. The vast majority of the world's population needs medicines.
2. Demand for products sold in pharmacies exceeds supply both in Russia and Ukraine. Since the market is not saturated, it can be penetrated and successfully operated.
3. High profitability and profitability of the business (at the level of 20 percent).

Opening a pharmaceutical business from scratch is relevant for a doctor, pharmacist or any other person who wants to do it and has initial capital.

Types of pharmacies

All Russian pharmacies can be divided into three types:

• pharmacy;
• pharmacy kiosk (pharmacy branch);
• pharmacy (pharmacy branch).

The Ministry of Health of the Russian Federation issued Order N 553n (dated June 27, 2010) "On approval of the types of pharmacy organizations." It defines the requirements and features of the functioning of all types of pharmacy organizations. The text of the order can be downloaded from the Internet.

According to the order, a pharmacy enterprise can be of three types:

• selling ready-made dosage forms;
• with own production;
• with its own production and with the right to manufacture aseptic products.

The main difference between the types of pharmacies is the list of medicines allowed for sale. For example, only a pharmacy can sell prescription drugs. You cannot buy narcotic, psychotropic and poisonous drugs in small kiosks/points.

To start a pharmacy from scratch, an entrepreneur will need to initially create a general pharmacy organization. This situation is explained by the fact that kiosks and points are a kind of structural units related to the pharmacy store. According to businessmen, kiosks pay off faster, they should be opened for business development in the future, but first a head pharmacy is organized.

All pharmacies can be divided into three types:

1. Discounter. Here, a limited range of goods is offered for sale, which is most in demand, from a low price category. Such establishments are located in busy places, for example, near public transport stops and roads, in residential areas. Discounters will also be relevant in rural areas.
2. Pharmacy with an average range of goods. This type of establishment is very popular among businessmen. They are opened both in the city center and in areas of mass residence of people.
3. Large pharmacies. There is a rich selection of basic and related medicinal products (from 7,000 items) on showcases. For convenience, several counters equipped with cash desks are organized in the trading floor. This business format provides for the possibility of open display of products. Traditionally, such stores are located in the city center.

A private pharmacy can be made "closed" or "open". The first option involves displaying products on a showcase behind glass, without direct access for buyers. The second option is reminiscent of a supermarket, where everyone can pick up a thing, choose the right one and take it to the checkout. An open display of goods attracts buyers with the opportunity to carefully look at the goods, read the instructions, etc.

"Open" pharmacies allow you to make a profit of 20-30 percent more than "closed" ones. At the same time, it is important that the institution is located in a place with high traffic (at least 10,000 people a day). A novice businessman is advised to choose a more reliable and safe form of organizing a business - a “closed” pharmacy. In such a situation, the likelihood of theft of goods will be minimized.

An electronic store differs from a traditional pharmacy in that a website acts as a trading floor in the network. To advise customers of the online store, an online assistant must be set up that can work at home.

Description and analysis of the market

Characteristics and trends of the Russian pharmaceutical market:

• the market has a high social significance;
• over the past ten years, the average annual growth rate of retail sales of medical and related products has exceeded 8 percent;
• the largest Russian pharmacy chains - Rigla, Apteki 36.6;
• in 2016, the capacity of the pharmaceutical market amounted to approximately 1,127 billion rubles (or 5.3 billion packs);
• the share of consumer spending in the market is 68.8 percent, the state segment is 31.2 percent;
• at the end of 2016, there were 17,133 pharmacies in the Central Federal District, where the average bill is 488.2 rubles;
• in 2016, compared to 2015, the number of pharmacies increased by 4 percent and amounted to 60.2 thousand pharmacies;
• the largest part of pharmacies are local establishments (55.44 percent);
• the average revenue of one pharmacy per month at the end of 2016 was 1,776,000 rubles.

Structure of the pharmaceutical market in 2016 The number of pharmacy organizations in Russia at the end of 2016 and the average check Number of pharmacies in 2015-2017 Dynamics of indicators of the Russian pharmacy segment in 2016

Characteristics and trends of the Ukrainian pharmaceutical market:

• in 2016, the sales volume of medicines, medical devices, dietary products and cosmetics amounted to 60 billion hryvnia (or 1.6 billion packages);
• there is a growth of the market in monetary terms by 21.9 percent, and in kind - 5.7 percent;
• goods of foreign manufacturers are mainly sold on the market;
• the average cost of one package of goods in a standard "pharmacy basket" in 2016 was UAH 37.7;
• the five largest distributors occupy 89.4 percent of the market (BaDM, Optima-Pharm, Venta, FARM KO, Pharmplanet).

The target audience

Characteristics of the target audience of the pharmacy organization:

• predominantly pharmacies are visited by women with children (men make up about 30 percent of pharmacy visitors);
• more than half of the clients belong to the category of employees and pensioners;
• the average age of visitors is 30–55 years;
• income levels range from low to high.

Competitive advantages

Competitive advantages of a successful pharmacy:

• a location convenient for customers of a pharmacy store;
• speed of service, lack of queues due to the organization of several workplaces equipped with cash registers;
• convenience of product selection effective use trading space;
• a wide range, designed for visitors with different incomes;
• convenient mode of operation;
• high culture of service;
• the competence of sellers, they must be able to give advice and answer the client's question about a particular product;
• comfort and friendly atmosphere;
• Possibility of home delivery;
• the possibility of paying for goods in cash and non-cash methods;
• discount cards and bonus system;
• discounts for pensioners and some other categories of visitors;
• smart pricing policy.

Advertising campaign

To get the most out of an advertising campaign, it should be launched about a month before the pharmacy opens.

It should include the following activities:

• placement of advertisements in the network on city forums and sites related to the subject of health and treatment of various diseases;
• adding information about the company to pharmacy catalogs;
• advertising in social networks;
• placement of information about the pharmacy in local print media;
• distribution of leaflets with an invitation to visit a pharmacy and make a purchase at a discount;
• creation of a corporate website or online store;
• development of a loyalty program (for example, discounts for older people, regular customers, etc.);
• development of a pricing policy, it is important not to make prices higher than those of direct competitors.

In addition to the above actions, the entrepreneur must order:

• bright individual sign;
• shield pointer;
• business cards;
• discount cards.

The design of the trading floor, shop windows, signboards, staff uniforms, etc., must be kept in the same style. Here it is important to give Special attention branding. Practice shows that a well-thought-out brand helps to increase customer loyalty and trust in a pharmacy organization.

Step-by-step instructions for opening

Step-by-step instructions will allow a novice entrepreneur to understand where to start opening a pharmacy:

1. Make a business plan from scratch with calculations.
2. Analyze the real estate market to select the best location for organizing a retail outlet.
3. Sign long-term lease agreements.
4. Legalize the activities of the company.
5. Implement branding.
6. Develop a pharmacy design project.
7. Renovate the premises.
8. Hire staff.
9. Negotiate with suppliers and conclude contracts with them for the supply of goods.
10. Purchase commercial equipment and install it.
11. Obtain permits that will allow you to open your own business.
12. To purchase goods and its subsequent display on showcases.
13. Run an advertising campaign.
14. Run a pharmacy.

Documentation

The main issues that should be resolved in the process of legal registration of pharmacy activities:

1. Choose the legal form. In this area of ​​business, an individual entrepreneur or LLC is usually registered. If in the future it is planned to expand the business to a pharmacy chain, then it is better to immediately register a legal entity. Also, the IP form is allowed to be registered only by those entrepreneurs who have a pharmaceutical education. A doctor can open his own pharmacy, but for this he will need to improve his qualifications in the field of pharmacy.
2. Choose the form of taxation. It will be more profitable for a businessman to work according to a simplified system, according to the scheme of income "minus" expenses, 15 percent.
3. Complete the procedure for obtaining a license from the Ministry of Health. Having prepared a package of necessary documents, it will not be very difficult for an entrepreneur to issue it.
4. Go through the procedure for obtaining permits from supervisory authorities to open a pharmacy. A positive conclusion must be issued by inspectors of the Sanitary and Epidemiological Station, Rospotrebnadzor and the Fire Service. The requirements for the sanitary regime of Russian pharmacy organizations are established in the instructions for the order of the Ministry of Health No. 309 (dated 10/21/1997).
5. Select codes according to the classifier of types of economic activity.

When registering, the following details are indicated:

• code 47.73 "Retail sale of medicines in specialized stores (pharmacies)";
• code 47.74 "Retail sale of products used for medical purposes, orthopedic products in specialized stores";
• code 47.75 "Retail sale of cosmetic and personal hygiene products".

A pharmaceutical license in both Russia and Ukraine is issued for five years.

To open a pharmacy and obtain a license in Russia, the following documents are required:

• application for a license;
• company registration certificate;
• certificate confirming tax registration;
• expert opinion from Rospotrebnadzor, Fire and Sanitary and Epidemiological Service;
• copies of diplomas of medical / pharmaceutical education (higher or secondary), pharmaceutical certificates and health records of employees and the head of the pharmacy;
• certified copies of documents confirming the work experience in the specialty with an individual entrepreneur or pharmacy manager;
• contracts with organizations that carry out medical examinations of employees, cleaning the premises, disinfecting them, removing waste, cleaning overalls, cleaning ventilation;
• a lease agreement for the premises or a document confirming the ownership of it;
• a plan-scheme of the premises from the Bureau of Technical Inventory (BTI);
• documents for the equipment used.

It will take about two months to collect and process the necessary documents.

The video describes the key points of the process of obtaining a pharmaceutical license. Filmed by the channel: "Anton Smirnov".

List of papers for starting a business in Ukraine:

• BTI drawings (copies);
• a copy of the diploma of a pharmacist of the head of a legal entity;
• extract from the Unified State Register;
• statistics help;
• an application for a license;
• information about the material and technical base and specialists (certified by the business entity);
• certificates confirming the absence of the main staff mental disorders, drug and alcohol addictions;
• a certificate confirming the absence of an outstanding or unexpunged conviction (for crimes of medium and special gravity related to drug trafficking);
• permission of the Ministry of Internal Affairs to use the selected premises for a pharmacy;
• permission from the SES to use the premises (it must comply with the requirements of current sanitary standards).

Since the second half of 2012, obtaining a license to open a pharmacy in Ukraine does not require a pharmacy organization passport.

Room and design

Requirements for the location of the pharmacy organization and premises:

• high traffic of potential buyers, a sleeping area is best suited;
• a small number, or complete absence, of pharmacy organizations in the proposed area for the location of the outlet;
• location near roads and public transport stops;
• convenient approach and entrance (preferably with parking);
• the premises should not belong to the housing stock of the house;
• an area on the ground floor (for example, in a residential building) with an individual exit from the trading floor is suitable;
• when placing a pharmacy in a shopping center, at a hotel, railway station or airport, a separate exit from the trading floor is not required;
• small pharmacies and kiosks are best placed on the territory of clinics, hospitals, large hypermarkets, etc .;
• availability of communications: electricity, heating, sewerage, water supply and ventilation.

The minimum standards for the areas of pharmacy organizations located in Russia:

Types of pharmacy organizations	Room area	Industrial premises	Commercial and administrative premises	Premises for sanitary facilities
	75	60	13	2
Pharmacy selling narcotic, psychotropic and other drugs (number of inhabitants over 1,000,000 people)	69	54	13	2
	70	55	13	2
Pharmacy selling narcotic, psychotropic and other drugs (number of inhabitants from 500,000 to 1,000,000 people)	64	49	13	2
	65	50	13	2
Pharmacy selling narcotic, psychotropic and other drugs (number of inhabitants from 100,000 to 500,000 people)	59	44	13	2
	60	45	13	2
Pharmacy selling narcotic, psychotropic and other drugs (number of inhabitants from 10,000 to 100,000 people)	54	39	13	2
	55	40	13	2
Pharmacy selling narcotic, psychotropic and other drugs (number of inhabitants up to 10,000 people)	49	34	13	2
Pharmacy selling narcotic, psychotropic and other drugs (number of inhabitants over 10,000)	45	30	13	2
Pharmacy point that does not sell narcotic, psychotropic and other drugs (number of inhabitants over 10,000 people)	39	24	13	2
Pharmacy selling narcotic, psychotropic and other drugs (number of inhabitants up to 10,000 people)	43	28	13	2
Pharmacy that does not sell narcotic, psychotropic and other drugs (number of inhabitants up to 10,000 people)	37	22	13	2
Independent pharmacy kiosk (number of inhabitants over 10,000 people)	35	20	13	2
Independent pharmacy kiosk (number of inhabitants up to 10,000 people)	33	18	13	2
pharmacy store	35	20	13	2

Production space means:

• shopping room;
• room for receiving and unpacking products;
• storage room (warehouse).

If the pharmacy provides for its own production of medicines, then additional space will be required for the production workshop.

Requirements for pharmacies in Ukraine:

• distribution of the area of ​​the pharmacy premises: trading floor, production and service room, bathroom;
• the area of ​​a city pharmacy - at least 50 square meters, in settlements - 40 square meters, and in villages - 30 square meters;
• the minimum area of ​​the trading floor in cities and towns is at least 18 square meters, and in villages - 10 square meters;
• the minimum area for storing medicines in cities and towns is at least 10 square meters, and in villages - 6 square meters;
• the minimum area of ​​a room for staff in cities and towns is at least 8 square meters, and in villages - 4 square meters;
• the minimum area of ​​a pharmacy point is not less than 18 square meters;
• the minimum area of ​​a city pharmacy kiosk is not less than 21 square meters, and a rural or settlement one is 8 square meters.

Equipment and inventory

An example of equipping a pharmacy selling finished dosage forms in a Russian city with a population of 600,000 people.

Name	Approximate prices in rubles
Commercial equipment (showcases, racks, counters, etc.)	200 000
Shelving with drawers for storing medicines	50 000
Cash registers (two pieces)	50 000
Software for electronic accounting	70 000
Safe-refrigerator for storage of narcotic/psychotropic substances	100 000
Pharmaceutical refrigerator (two pieces)	80 000
Medical freezer	60 000
Fire alarm equipment	10 000
Security alarm equipment	30 000
Ventilation system	25 000
Sensors measuring temperature and humidity	5 000
office equipment	40 000
Furniture for administrative and utility rooms	60 000
Other equipment and inventory	40 000
Total:	820 000

Equipping a pharmacy will cost the entrepreneur about 820 thousand rubles.

Commercial equipment - 200,000 rubles higher or secondary pharmaceutical education (medical education is possible, but with additional education permitting to work in a pharmacy with medicines);

3+ years of experience in the pharmaceutical industry for an executive/manager with higher education and five years - with secondary vocational education;

assortment knowledge;

sociability;

discipline;

goodwill;

attentiveness;

honesty;

grammatically correct speech;

accuracy with the goods;

a responsibility;

courtesy with the client;

the ability to give qualified advice;

no criminal record;

neat appearance.

It is beneficial to outsource accounting. Thus, the entrepreneur will save money on the absence of the need to organize and equip the workplace for a permanent accountant and his salary.

Financial plan

To determine how much open a pharmacy from scratch a number of factors must be taken into account:

• type of pharmacy organization to be opened;
• area of ​​the room;
• location;
• average permeability, etc.

Initial data for approximate calculations of the financial plan:

• opening a pharmacy selling finished dosage forms;
• location: a Russian city with a population of about 600 thousand people, a densely populated residential area;
• the premises are taken on a long-term lease;
• room area - 75 square meters;
• LLC registration;
• number of staff - 3 people.

Starting investments

Sample start-up investment for opening a pharmacy.

Expenditures	Estimated prices in rubles
Registration of a legal entity, obtaining permits and licenses	50 000
Room rent (for three months)	120 000
Branding and room design	30 000
Premises renovation	200 000
Purchase and installation of pharmacy equipment	820 000
Purchase of products	2 000 000
Advertising campaign	50 000
Insurance	30 000
Other costs	30 000
Total	3 330 000

Recurring costs

Pharmacy monthly expenses.

Expenditures	Approximate prices in rubles
Rent	40 000
Supplementation of the range	1 300 000
Utility costs	10 000
Staff salaries with deductions	150 000
Consumables	5 000
Security	10 000
Marketing	5 000
other expenses	5 000
Total

Income

Pharmacy income is calculated based on the following data:

• average check - 450 rubles;
• the number of visitors who made purchases - 150 people per day;
• average markup - 20 percent;
• The pharmacy is open seven days a week.

The average daily income will be 63,000 rubles, monthly - 1,890,000 rubles. Thus, the pharmacy will bring profit at the level of 365 thousand rubles per month (excluding taxes). The business is very profitable, its profitability is about 20 percent.

Risks and payback

The pharmacy business is sensitive to the following risks:

• an unfavorable location for opening a pharmacy (for example, insufficient demand for medicines in a rural pharmacy);
• a large number of direct competitors;
• overcharging the rent;
• increase in prices for goods from suppliers;
• damage to products due to improper storage or power outages;
• negative customer reviews about pharmacy service and product quality;
• the risk of purchasing counterfeit goods;
• fluctuations in the exchange rate, this may adversely affect the cost of imported medicines;
• theft of goods by staff;
• changing the provisions of regulations governing the sale of medicines.

Business pitfalls can affect the planning and payback of the idea of ​​​​opening a pharmacy. The funds invested in the business should be returned to the entrepreneur in about 10-14 months.

What will be popular in any crisis? Three things: food, alcohol and drugs. The pharmacy always makes a profit. This is due to several factors: the constantly deteriorating environment, the decline in the quality of products, the unwillingness of people to take care of their health. Therefore, the pharmacy business is considered one of the most promising and profitable.

A little information

Many entrepreneurs believe that it is very difficult to “get into” the pharmacy business. Actually it is not. In this article, we will analyze in detail how to open a pharmacy from scratch, what documents you will need to obtain and how to arrange everything correctly without having a specialized education.

Opening a pharmacy from scratch is not like that difficult task, as it seems

First of all, consider what pharmacies are. It could be:

1. A small pharmacy in or near a medical facility.
2. A full-fledged pharmacy kiosk (shop).
3. A pharmacy that sells ready-made medicines.
4. Manufacturing pharmacy.
5. A pharmacy that has the right to engage in the production of various aseptic drugs.

If you have no experience, then you should stop at options 1-3, i.e. classic pharmacy stores selling ready-made medicinal preparations, etc.

Document set

let's consider what documents are needed to open a pharmacy, selling finished products. You will need:

1. Issue a license for the right to retail sales of medicines.
2. Obtain permission to open from the fire department.
3. Obtain permission to open a sanitary and epidemiological station, as well as issue a sanitary passport for the premises in it.

In principle, these are all the necessary documents for opening - as you can see, there are not very many of them. Registration of a full package of documents takes about 40-50 days.

Note:a license can only be obtained by an entrepreneur who has a profile medical education. You can bypass this rule by opening an LLC.

Trade in pharmacy stores is usually carried out according to closed system(drugs are stored behind the counter). In some cases, it is beneficial to organize the so-called supermarket trade - customers themselves take the necessary goods, paying for them at the checkout. In this simple way, you can increase sales by 20-25%. But this method works only in places with high traffic and an appropriate security system. In classical establishments, it is better to conduct closed trade.

Pharmacy-supermarket brings 20% more profit

How to get a license

Any pharmacy implies that the entrepreneur has a specialized education. But open a pharmacy without pharmaceutical education nevertheless it is possible. The way out will be the formation of an LLC instead of an individual entrepreneur. You, as a business owner, become the founder of an LLC, and a person with the necessary diploma and knowledge is appointed as the head of the pharmacy. Based on this, you are freely issued a license, and you get the full right to distribute profits from sales and control the fate of the enterprise, as an individual entrepreneur.

Room selection

Where is the best place to open a pharmacy? Many aspiring entrepreneurs choose crowded places in the center or on the ground floors of hypermarkets. Actually it's not the best solution. Most often, drugs are bought at the pharmacy closest to the house. Moreover, even if prices in it are 10-15% higher than in the central one, few people will spend time on a trip.

From this we can draw a simple conclusion - pharmacies are best located in residential areas or in the center of the private sector. The area of ​​the store should be about 70 meters. It houses not only a counter with display cases, but also a place for storing drugs, a room for staff, a utility unit, an office for an accountant and a manager.

Room decoration is usually made with durable, easy-to-wash antibacterial materials. Usually the floor is covered ceramic tiles or homogeneous linoleum, tiles or high-quality plastic are also used for walls.

Note:the room must be cleaned several times a day and disinfected. This applies not only to the trading floor, but also to the warehouse of medicines.

Also, the store must have high-quality ventilation, fire alarms, air parameters monitoring sensors, and burglar alarms.

Which is better - to buy a premises for a pharmacy or to rent it? The question is ambiguous. Buying a good property can cost a lot. In addition, you will need to spend a lot of money on furnishing the premises and purchasing equipment. Therefore, the best option is to rent a room for a long period (at least a year) with a monthly payment.

Competent specialists and a wide range are the key to guaranteed profit

Equipment

Now let's talk about equipment and What does it take to open a pharmacy? sale of finished medicines. You will have to purchase:

1. Cash registers in the required quantity (for each cash register).
2. Temperature controlled refrigeration units.
3. Counters and transparent showcases.
4. Shelving.
5. Lockable cabinets with drawers.
6. Computers with appropriate software.
7. Safes, which are necessary for the storage of narcotic drugs.
8. Tables and chairs for utility rooms, racks for storage in a warehouse.

Recruitment

To open a pharmacy store, you need specific staff. The pharmacy manager must have a proven pharmaceutical education. Also, the manager must have at least five years of work experience in the specialty.

Pharmacological education and experience must be present with sellers. Every 5 years, all employees take refresher courses to improve their level of knowledge. The seller must understand what he is selling, since up to 80% of buyers come without a prescription and the pharmacist has to sell drugs based on symptoms.

Where to get goods?

Our step-by-step instruction on opening a pharmacy comes to its logical conclusion - the last we will consider the question of where to get the goods. Usually there are no difficulties with this - in each city there are several distributors from different companies. Never get hung up on one - work with several suppliers. This will allow you to maximize the range and reduce prices due to competition.

Note:often large distributors offer good discounts on large volumes. Therefore, small single pharmacies form purchasing cooperatives, which allows them to stay afloat.

To open, you will need not only racks and showcases, but also refrigeration equipment, safes, cabinets and cash registers

If you do not want to cooperate with others, then your purchase prices will not be the most profitable and low. Therefore, think about how to reduce the final cost of medicines and attract customers. It is easy to do this - provide additional services. For example, free blood pressure measurement, competent consultations, expansion of the range due to cosmetics and nutritional supplements.

Profitability

We come to the main question - how much is open a pharmacy kiosk and how much you can earn on it. The average cost of opening varies between 1.5-2 million rubles. This amount includes absolutely everything: obtaining documents and a license, renting and repairing premises, purchasing equipment, furniture, drugs, an advertising campaign and a payroll for the first time.

The profitability of opening depends on several factors: location, rental cost, purchase prices, and the presence of competitors.

The markup on medicines is 30%, on related products - 50%. While ensuring a constant flow of visitors (and it is in most cases), all investments made pay off in a maximum of 2 years. Detailed pharmacy business plan you can find on the Internet and adjust it to fit your conditions.

At first glance, the profitability is not the best - there are many more interesting projects that pay off much faster. But a pharmacy is a guarantee of a constant income and an almost risk-free business. The profitability of the business increases with each new point opened - two pharmacies pay off in 12-15 months, three or more in 9-12. This is due to lower prices for bulk purchases, as well as cost optimization. In general, a pharmacy is a profitable, stable and white business that will always be in demand. It can be both a family affair and a start to opening your own network.

In contact with

The presence of start-up capital, the desire to start your own business and minimal knowledge in the chosen field - that is, perhaps, all that is needed to launch a profitable or large metropolis. A novice entrepreneur is waiting for pitfalls associated with the specifics of work, and unpleasant surprises; the main thing is not to get upset and clearly follow the developed plan, gradually increasing the reach of the audience and increasing the pace of sales. One of the best options for creating a business from scratch is to open a pharmacy or pharmacy.

For registration and maintenance entrepreneurial activity associated with the sale of medical products and devices, permits and certificates are required for each type of product, which greatly complicates the workflow. Below are step-by-step instructions for opening a pharmacy from scratch and the approximate cost of the project. The final section lists the main difficulties that a businessman will have to face, and gives advice on how to overcome them.

Is the pharmacy business profitable today?

The short answer to this question is yes.. An entrepreneur who has thought up may go bankrupt due to the low demand for the goods; the pharmacy owner is definitely not in danger of such an outcome - at least as long as people get sick and need treatment and prevention. And this is not counting the huge range of cosmetics and dietary supplements sold in most pharmacies, opened from scratch or based on pre-existing ones, the demand for which has only been growing over the years.

Important: and yet hope for an instant conquest of the target audience is not worth it. Pharmacies or drugstores under the most different brands are open in all corners of Russia, and therefore the first thing a businessman will face is fierce competition (up to attempts to take him out of the market by near-criminal methods).

That is why it will be easier for an entrepreneur who does not have experience of struggle or who does not want to spend nerves, strength and a huge amount of time either to find another, less “capricious” and dangerous view business. But if the money is already prepared, and the drug trade still seems tempting, you need to get down to business: following the suggested below detailed instructions, any owner of a pharmacy point will be able to bring the project to its logical conclusion - the development of a stable flow of customers that generate income.

Benefits of owning a pharmacy:

1. Constant guaranteed demand. Its reasons have been described above; there is no need to fear a decrease in the demand for the proposed products in the foreseeable future - and even if this happens, the entrepreneur will always be able to switch to the sale of cosmetics and preventive drugs.
2. legality. Many seem to experienced people who have already had the good fortune to contact supervisory authorities, dubious; the pharmacy business, opened from scratch or bought from the previous owner, is guaranteed to be legal upon receipt of all necessary licenses and certificates; another thing is the unlawful actions of personnel, the ways to deal with which will be discussed in the penultimate section of the material.
3. Simplicity. It does not matter what the pharmacy does: exclusively in the purchase and resale of medicines or in its own production; in both cases, the business owner will not have to rack his brains. All medicines sold in the Russian Federation are produced according to a strictly defined technology and are subject to mandatory certification - the entrepreneur can only choose from the list. It is possible to develop your own medicinal substances, but such activity is associated with tedious bureaucratic difficulties and is not recommended for a beginner in the pharmacy business.
4. Opportunity to earn in an ethical way. It is unlikely that this factor will be decisive, but a businessman who takes a responsible approach to business will be pleased to know that his pharmacy brings real benefits - and besides, the more positive the impression of it among potential and current buyers, the more profitable the business will be.

Important: the main disadvantages of opening a pharmacy from scratch are bureaucratic delays and the threat from permanently unstable domestic legislation. At any time, an entrepreneur may face the need to pay a fine or answer to the court, as well as loss of income due to an unexpected ban on the free sale of medicines.

Still, creating your own pharmacy business with the right approach is a profitable business in terms of a combination of factors. Where to start as an entrepreneur and how to prevent an unexpected collapse - in the next section.

What does it take to open a pharmacy?

The first thing that is recommended to be done by any person who decides to open his own business is to prepare and. This document, which can be used even after the start of the project, combines attractive offers for potential creditors or investors and the pharmacy owner's algorithm of actions. A business plan is especially important if not only the pharmaceutical business starts from scratch, but also the career of the entrepreneur himself: without proper commercial experience and the ability to compare with the intended goals, it is likely to end in failure.

Important: creating a pharmacy or pharmacy chain from scratch is quite a costly business, therefore, those presented in abundance on the Internet will not work. You can focus on ready-made constructions, but the plan must be individual, taking into account local characteristics and closest competitors.

If an entrepreneur cannot write it on his own, you can connect professionals to the case; the more competently the business plan is drawn up, the more chances the future pharmacy owner has to receive additional financial assistance from investors and creditors.

The next step after the creation of the document is the search for funding sources. The need for them remains almost always and regardless of the novice entrepreneur's own security. If, nevertheless, there is no need to take it, you can proceed to the next stage of the project implementation - registration with state bodies.

Business registration

First of all, a novice entrepreneur needs to contact the Federal Tax Service. You can do this either by personally coming to your “own” branch of the Federal Tax Service, or by filling out a unified form P21001 on the official tax portal; in addition, you will need to pay a state fee, which for individual entrepreneurs is 800 rubles, and when opening a legal entity - 4 thousand rubles. Regardless of the chosen form, you can deposit money using a printed receipt or via the Internet using a convenient payment service.

Important: in the process of registration, both individual entrepreneurs and legal entities are transferred to - complex. It is much more logical to choose one of the simplified systems - this can be done by submitting an appropriate application to the Federal Tax Service. As a result, a businessman will be able to pay not several different taxes, but only one, the rate of which depends on the sum of factors: the type of activity, the number of employees hired, gross income for the reporting period and the chosen taxation scheme.

Another issue that should be considered in advance is the type of pharmacy created from scratch or newly opened. There are five in total:

1. Industrial pharmacy engaged in the production of medicines of any spectrum of action(up to narcotic and psychotropic, depending on the available licenses). This is the most difficult to formalize, but also the most profitable enterprise, which guarantees the owner the absence of small competitors and the opportunity to receive income not only from the sale of products to the population, but also from the sale of medicines to legal entities. When filling out the P21001 form, in this case, you must specify the code for All-Russian classifier types of economic activity (OKVED 2) 24.42.1 - "Production of medicines".
2. Industrial pharmacy focused on the manufacture of antiseptic (disinfecting) preparations. Not so profitable, but also much easier to set up a business, the main advantage of which is the ability to concentrate on a few of the most popular types of products that are in demand at any time. To attract more customers, the company can produce antiseptic solutions in original packaging and in different forms- up to the "road"; unlike drugs, here you can take liberties with the design of the packaging and experiment with forms - of course, strictly following the compliance of the drug with current standards. The code for this type of business according to OKVED is the same as in the previous case.
3. "Full-format" pharmacy, which sells finished drugs. A much simpler variety, equally suitable for beginners and people who already have experience in the pharmaceutical field. If desired, you can combine the above options: the same institution can produce its own products and sell medicines manufactured by third parties. In the latter case, 52.31, 52.32 and 52.33 should be added to the already familiar OKVED code 24.42.1 (trade in pharmaceutical, medical and orthopedic, perfume and cosmetic products, respectively).
4. Pharmacy store or stall. This establishment occupies less space than a free-standing pharmacy bought, rented or built from scratch; it will be enough for an entrepreneur to draw up an agreement for the use of space in any shopping or shopping and entertainment center, subsequently not forgetting to pay the rent regularly; no more difficulties with the organization of a pharmacy store are expected. Since to engage in the production of medicines in a small area and surrounded by others outlets it won’t work, when applying to the tax office, it will be enough for a novice businessman to indicate the three codes listed above for OKVED 2 - or only those that correspond to the concept of the store.
5. Pharmacy. The most popular in recent times and the most mobile form of pharmacy, which can be opened quickly, without attracting extra staff and with minimal use of own or rented space. A fairly common practice is to open a pharmacy as a "makeweight" to a production pharmacy - in this case, the entrepreneur will not need to issue additional permits for a second pharmacy. Codes for OKVED 2 - the same as listed above; a businessman can indicate all three options or, if he does not plan to sell perfumes and cosmetics, only the first two.

Unlike most cases of starting a business, it is better to register a pharmacy as a legal entity - this will add solidity to the enterprise and remove a number of questions when obtaining the right to sell psychotropic and narcotic substances. However, an individual entrepreneur can also sell medicines; the advantages of registering an individual entrepreneur to open a pharmacy are the minimum state duty and more flexible taxation schemes.

After submitting an application to the Federal Tax Service and receiving a positive response (and with it - certificates), the entrepreneur must, in accordance with Decree of the Government of Russia No. 416 "On Medicines" dated July 6, 2006, go through a number of other instances:

• sanitary and epidemiological service (SES);
• Rospotrebnadzor;
• Roszdravnadzor;
• state fire control.

To obtain permission to open a pharmacy in the SES, an entrepreneur or his representative (in this case, it is necessary to issue a power of attorney in advance and certify it with a notary) must submit the following documents:

• an application in the prescribed form - its form and sample filling can be found on the Global Network or asked directly when visiting the sanitary and epidemiological station;
• passport or other document, in accordance with applicable law, suitable for identifying the applicant;
• if the application is submitted through a representative - the passport of the latter and a notarized power of attorney giving the right to act on behalf of the businessman;
• taxpayer identification number (TIN);
• certificate of registration of an individual entrepreneur or legal entity;
• an extract from the Unified State Register of Real Estate relating to the building purchased or built from scratch;
• if the pharmacy is located on a rented area - an appropriate agreement between the entrepreneur (can also be concluded through an intermediary) and the landlord;
• agreements with third parties, companies or individual entrepreneurs on maintenance of the premises, disinfection, medical examinations of employees, garbage disposal, and so on;
• explication and planning from BTI;
• certificate of compliance with production conditions standards;
• other documents upon request - it is better to clarify the list in advance by calling the SES at hotline or using a "local" number.

The next steps are visiting Rospotrebnadzor, Roszdravnadzor and Gospozhnadzor. Having finished with the formalities and received all the required permits and certificates, the owner of a pharmacy built from scratch or bought from a less fortunate entrepreneur can start trading, not forgetting the terms for updating licenses - working with expired permits threatens with an administrative fine, and sometimes criminal liability.

Advice: in order to avoid visiting the same instances several times, a businessman is advised to make copies of all documents in advance in the required quantity. It is not required to certify them with a notary, unless otherwise provided by law - only their physical presence is sufficient.

Premises selection

If you can register an individual entrepreneur or a legal entity without having a premises or an area for a pharmacy, then you will certainly need it to complete the following steps - therefore, before contacting the SES or the State Fire Supervision, a businessman needs to choose the best place.

To design a full-fledged pharmacy, you must have at least 75 square meters; they will be equipped with working premises, a manager's office, accounting, a staff room, utility and amenity premises, a bathroom and an archive.

The minimum area for arranging a pharmacy stall or item is 13 square meters; of course, it will not work to place the entire assortment on them, which means that visitors must have access to the full list of goods - or the opportunity to get instant help from a specialist. We must not forget: the more comfortable the service and the faster the client can go further, completing business in the pharmacy, the more popular the institution will be and the more income it will bring to the owner.

Purchase of equipment

The list of production equipment that should be in any pharmacy includes:

• racks of the closed and open type;
• cash registers;
• terminals for working with plastic cards;
• counters;
• simple cabinets for storing medicines;
• safes for storing medicines from special groups;
• refrigerators;
• other furniture and office equipment;
• bathroom equipment, etc.

Advice: it would also not hurt to put a few chairs or benches and tables for visitors in the pharmacy hall. This will not only help them relax, but also give the entrepreneur the opportunity to familiarize potential customers with the assortment in more detail, including new items: booklets and models of medical and orthopedic equipment can be placed on the tables.

Also, to attract customers, it would not hurt to place electronic automatic blood pressure monitors and scales in the pharmacy building, which everyone can use for free: a person who comes to check his health is likely to buy something to maintain it - or at least hand cream, shampoo, soap and others. household goods needed.

Formation of the assortment

There are no clear recommendations on the formation of an assortment for a pharmacy. If the enterprise is engaged not only in sales, but also in production, it is quite logical to present the full range of its products to the visitor; when it comes to implementation finished products, should, if possible, combine all its types - from prescription-only psychotropic and narcotic substances to cosmetic creams and masks: the opportunity to choose pleases any visitor, stimulating him to continue shopping in this place.

The most popular drugs include:

• broad-spectrum painkillers - emphasis should be placed on over-the-counter and relatively safe even when the recommended dose is exceeded: few buyers will read the instructions before taking a pill;
• cooling and warming ointments and gels for joints - as a rule, to ensure a decent choice, it is enough to present one or two expensive drugs and several of their cheap analogues in each segment;
• ointments for the skin - the wider their range, the better for both buyers and the entrepreneur;
• medicines to normalize the activity of the gastrointestinal tract - as in the first paragraph, more attention should be paid to over-the-counter drugs;
• antibiotics - it is not worth putting all existing drugs on display, however, the willingness to bring a rare medicine on order will affect the reputation of the pharmacy in the most positive way.

Advice: it makes sense to place on the windows of a pharmacy opened from scratch or acquired on a turnkey basis, not only special cosmetics but also ordinary soaps, creams and shampoos. The client will still need to buy them in the store sooner or later, and it will be much more convenient for him to buy everything at once in one place, even if at first it seems a little unusual.

Search and attraction of personnel

According to the current regulations, the head (director) of a pharmacy must have the education of a pharmacist or pharmacist and work experience in the specialty for at least five and three years, respectively. Violation of these rules leads to administrative liability and the need to find another, more qualified employee. If the entrepreneur himself meets the specified parameters, he can place himself in the place of the head, thus saving on wages and contributions deducted to state funds.

In addition, the staff of a non-production pharmacy should have:

• pharmacist;
• at least two pharmacists;
• Chief Accountant;
• room cleaner;
• driver;
• security guard.

It goes without saying that in order to ensure the functioning of production, additional personnel must be hired: laboratory assistants, workers, and so on. Their number, as well as the required qualifications, depend on the orientation of the enterprise and the plans of the owner of the pharmacy for the further growth of the sales network.

Conducting an advertising campaign

The further success of the pharmacy largely depends on the quality of the organization of the first advertising campaign. As a rule, any reputational failure or oversight can be solved with a new action - but why spend extra money when you can immediately attract a qualified expert?

Announcements about the opening of a pharmacy will not hurt to submit to newspapers, radio and television channels, as well as post on the Internet. To complement the positive impression of potential customers, it is also recommended to use handouts (booklets, business cards), billboards and streamers.

For certain categories of citizens who have a special love for various promotions, immediately after the opening of a pharmacy, you can arrange several days of discounts (or issue individual discount cards for them with a minimum percentage that does not ruin a businessman). Such events should be announced on the Internet, for example, on the pages of a pharmacy in in social networks, or you can run a separate series of ads that complements the main one.

How much does it cost to open a pharmacy from scratch?

It is impossible to name the exact cost of opening a pharmacy from scratch: it depends not only on prices in a particular region, but also on the ability of an entrepreneur to establish relationships with suppliers and elementary luck.

In the most general case, you will have to invest in the launch of a pharmacy with an area of ​​75 square meters:

• rental costs - 300-500 thousand rubles (down payment);
• repair and decoration of the premises without redevelopment - 1.5–2 million rubles;
• equipment, including safes and refrigerators - 2-4 million rubles;
• office equipment and software, including special, - 1-2 million rubles;
• paperwork - about 100 thousand rubles for all possible cases;
• starting advertising campaign - 100-200 thousand rubles;
• other expenses - up to 1 million rubles.

Thus, to open a regular pharmacy, you need to spend about 6 million rubles; the amount required to launch your own industrial pharmacy, due to the high cost of equipment and the difficulties with registering a business, grows by an order of magnitude. However, as already mentioned, the income from such a business will be significantly higher.

Opening a pharmacy from scratch - pitfalls

Two pitfalls when starting a pharmacy from scratch, namely bureaucratic difficulties and high cost, have already been written above. It is completely impossible to fight them: the entrepreneur can only use the connections, if any, optimize costs and try not to violate the current legislation. Of course, there can be no question of selling medicines that have not passed certification - this is not only illegal, but also completely unethical.

But to deal with another complication (violation by personnel job descriptions) is possible and necessary. Control the quality of customer service through installed cameras with the function of listening, as well as regularly visiting the hall during the work of employees.

The sale of "special" medicines without a prescription can be stopped not only by preventive conversations and surveillance, but also by hiring uninterested employees - for example, representatives of security agencies. Of course, such a precautionary measure is associated with additional expenses - but in the long run it is more profitable than losing money or even losing business due to unscrupulous employees.

Summing up

You can open from scratch both a production and a stand-alone pharmacy, store or pharmacy. In all cases, it is necessary to start registering a business by going to the tax office and filling out the universal form P21001. In the future, the businessman will need to obtain permits from the SES, Rospotrebnadzor, Roszdravnadzor, Gospozhnadzor and other authorities.

The minimum floor area for a "full-format" pharmacy is 75 square meters; under the pharmacy - 13 square meters. Among the hired employees must be two pharmacists and a pharmacist, as well as cleaners, drivers and security guards. The first advertising campaign should be started even before the opening of the pharmacy; during its implementation, you can announce various discount and holiday promotions that can attract the maximum number of visitors.