We open our own workshop for the repair of digital equipment. Home Appliance Repair Business Plan

Now in almost any apartment or house there is a huge amount of equipment that tends to fail and break down. Many people are completely unaware of this issue, and therefore often they cannot do anything on their own with breakdowns. And very often such breakdowns can be easily eliminated, and it is much more profitable financially than buying new equipment.



Therefore, at all times, people who could solve these problems were valued, as they say, worth their weight in gold, and constantly found demand for their services. The situation in this field today is no exception. And so we will open our own business for the repair of all kinds of equipment, and make sure that this business is universal and includes equipment in various areas. In addition, this type of business should be universal in terms of equipment manufacturers, and work with everyone. And if all these conditions are met, then we have every chance to build a promising and profitable business.

As in every type of business, the equipment repair business has its own problems and nuances that need to be effectively addressed. The main problem in this direction, there is strong competition in this market, and a large number of firms and individual craftsmen who work from home. Such competition forces the latter to greatly reduce the prices of their services, and therefore there is strong rivalry. And perhaps in a large city it will not be possible to make this business profitable due to the presence of many competitors.

On the other hand, some firms not only do not compete with each other, but are, so to speak, partners in this business, and share their customers with each other. This is possible if these firms occupy a certain niche in this area, and then there is a clear division of labor and differentiation. And the competition is no longer so strong. Therefore, before opening this type of business, you need to carefully analyze the entire market, and only then make a final decision on its prospects.

General repair business household appliances can be implemented in two different formats. The first business format involves working with only one specific manufacturer of equipment, and it is called a mono-brand salon. Often such service centers are partners of some salons or equipment stores, and carry out warranty and post-warranty service. In this direction, there are nuances, and there are both advantages and disadvantages. The advantages include the fact that in cooperation with a salon or a manufacturer there will be a constant availability of orders, and you will definitely not be left without work. And the disadvantages include the fact that the same salons or firms will pay you, and they will set the final prices for the work.

As a rule, your direct customers will be those buyers of equipment from this salon who have expired the warranty period, and in this case you can count on a more serious payment for your services, and even then at the suggestion of the same equipment salons. Another important factor when choosing the direction of this activity is that shops and salons place very high demands on service centers, and because of this they have to be equipped according to all modern standards, which of course entails no small expenses. And in order to recoup them, you need to have a constant workload, and often the same salon cannot provide this.

The second format of this type of business is the opposite of the first, and includes in its services the repair of equipment from various manufacturers. So to say a multi-brand service center. But in principle, such a service center does not depend on the brand of equipment at all and is simply a workshop that eliminates product malfunctions. And it is this moment that is the most difficult in this direction, since the master must know design features different household appliances, and it very often differs from each other. Even the same type. Here main question is a search for such universal specialists who are able to work with different equipment of various brands.

And just in this case, it is possible to work quite successfully on your own, setting your own prices for repairs and dictating your own conditions. This business format differs from the previous one. Yes, and the demand for repairs will fluctuate greatly and depend on various factors. It is up to you to decide which format to choose for yourself, but before making a final decision, you need to conduct research and find out all the conditions offered by stores and home appliance stores, and only after that make the final choice in favor of one or another option. Depending on the city in which this business will be organized, the format of your workshop will depend. In one case, the first option is better, in the other the second.

After choosing the form of your business, you need to register with the state registration authorities. For your work, it is easiest to issue an IP, as it takes a minimum of time and money investments. If you choose the form of a legal entity, then in this case it is advisable to register an LLC, since only in this case you will be able to pay a flat tax rate. It is advisable to register an LLC if you plan to do this business with a partner in order to eliminate all disagreements.

In addition, an individual entrepreneur is personally responsible for all debts arising in the course of his activities, and therefore is liable with his property before the court, but in this case debts most often do not arise, so it will be easier to register an individual entrepreneur. When registering, you need to indicate the correct code of your activity, and it is (OKPD 2) 95.2 Repair of personal consumption items and household appliances.

After all the legal issues, and when we have finally decided on the format in which our business will be, we begin to search suitable premises for the workshop. When looking for a place, you first need to look at the presence of competitors nearby. And start from your specifics. If you are planning to renovate small equipment, such as mobile phones and other oversized ones, then for one master an area of ​​\u200b\u200b10 square meters will be enough. This is the advantage when you are busy repairing small equipment. You don't have to pay expensive rent.

If you plan to repair appliances such as refrigerators, washing machines, and so on, then such a workshop needs much more space. At least in order to store all finished equipment, and equipment that is in line for repair.

When choosing a room, you need to take into account such nuances as the availability of electricity and a bathroom, as well as the opportunity to relax at lunchtime. If you manage to find a suitable room in the city center, then great, but if the rent is very expensive, then it's okay, look for a room in the sleeping areas of your city. This works great for large vehicles, as people won't want to drive them far into the city center. Consider also complex service delivery options, such as when you go to a client's home. Therefore, you can work in a complex and rent a room small size and repair large equipment at home.

Ideally, of course, have your own large room, which will store all the equipment, since not all issues can be resolved at the client's home. But if at the initial stage of work you do not have the necessary funds, then you can work with a minimum workshop in which you will repair small equipment. And with the development of your client base, you will expand your business.

If you are just starting out and have absolutely no money to rent a room, then you can work from the client's home, and take small equipment, such as mobile phones, for repairs home. Thus, you can work completely autonomously without renting a room, but this is only if you yourself are such a specialist. In other cases, you are required to have your own, at least a minimal space for work.

At the very beginning, when you are just starting this business, if you are a specialist, then you can work on your own. But after a while, you will still reach a point where you need to delegate work. Therefore, already in advance, look for specialists for yourself who will subsequently work for you. It should be two, and at the initial stage even one master who understands all the techniques. It should be a generalist and an expert in his field. All issues not directly related to the work you need to outsource, or deal with them yourself.

When working with large household appliances baths will need the help of movers who will deliver it directly to the workshop. And most likely you may need to purchase your own car, in which you will transport equipment. A domestic car of such a plan costs about 200 thousand rubles, and it is quite enough to start in this business. When the car is not directly involved in the process itself, you can carry out cargo transportation on it, which will be an additional type of income. But then, when registering, you must indicate the OKPD code, and when registering, think carefully about everything for the future.

On the body of your truck, you can advertise your services, and then you will be able to attract additional customers, because a large number of people will see the car in the city. That is, we can conclude that buying a car will definitely pay for itself over time.

Working with different technologies requires a different approach to business. There are some types of equipment that are easier to replace than to try to repair. These are various hair dryers, small electrical appliances and so on. It is advisable to repair expensive mobile phones, since not many people want to buy a new one for themselves, for example, for 10,000 rubles, but it’s better to repair the old one for 1,000 rubles. Although if the phone is inexpensive, then a person will not repair it, since often the components are expensive, and there is no particular benefit in repairing it.

One of the most popular areas is the repair of large and expensive household appliances, such as refrigerators and washing machines. Almost any specialist can cope with such repairs, and it is very expensive to change such equipment for a new one, and therefore people prefer to repair it. Moreover, refrigerators and washing machines are not as demanding in their functions as, for example, telephones, and suit their owners even after the end of the warranty period. But for example, a phone that is already three or more years morally obsolete, and therefore no one will repair it.

Based on the foregoing, we can conclude that repairing, for example, phones is worth it only as an additional service, or if you can offer the client inexpensive solution Problems. For example, change the speaker, or some other minor damage. Something that will be much cheaper to repair than to buy a new one. In any case, be guided by the demand and the market of your city, because in different regions Russia and the demand is completely different.

For different types works, and various types repaired equipment will need to purchase and appropriate equipment. For small equipment you need a computer with a special software, with which faults will be tested. You will also need special tool kits, small soldering irons and other devices.

The cost of semi-professional equipment starts from 10 thousand rubles, and can reach 100 thousand with professional version. When working as a mono-brand center, you need to purchase the appropriate professional equipment, which can be omitted with a multi-brand salon. For such large appliances as refrigerators and washing machines, you will need, among other things, another special tool, and primarily professional devices that check and test the electrical system.

Such equipment is not very expensive, unless, of course, the usual semi-professional is used, but if you decide to purchase professional samples, then the cost of one tester can be 10 thousand rubles. All expenses for the purchase of equipment completely depend on what you plan to do and on your budget.
This type of entrepreneurship is characterized by a low cost of entry into it, but also low profits. Since the cost of the entire repair often comes down to replacing a worthless part, the amount of work for one repair rarely exceeds 2000 rubles, and very often it is equal to 500 rubles. With a very high repair cost, it is often easier for a person to buy new equipment.

The most profitable option is a large number of minor breakdowns, in which there is no need to replace the part. But often this does not work out and you have to be content with what you have.

Advertising of this type of business should be given special attention, because in the absence of a sufficient number of customers, you will not even be able to recoup the rent of the premises, not to mention earnings. And this business needs a person who can repair equipment himself and loves to do it. Otherwise, you will not earn anything on this, and quite possibly even lose. Good luck with your business!

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Not suitable for everyone. Successful operation in this area requires specific knowledge and experience. If you plan to open a small service center, then you can additionally attract people who are versed in technology.

Repairing household appliances does not require serious investments. The main cost item will be tools and accessories. We will consider the features of work in this area in more detail in the article.

Choosing the Right Format

Repair of household appliances as a business has several directions at once. If the master himself wants to work in this area, then he has the following options for work:

1. Private home renovation. The cost of services will be low, but it will be possible to significantly save on costs in the form of rent. Spare parts for household appliances will not be required here either - you can buy them as needed. True, not all components are easy to find.
2. Collaboration with the service center. The bottom line is getting orders. The businessman himself is not engaged in promotion and search for customers. And for the provision of relevant services, he pays the service center a certain percentage or a fixed amount.
3. Opening of own service center. But here the entrepreneur will have to do his business from scratch, faced with the problems of finding customers, staff, using effective methods advertising.

Is it profitable or not to open your own repair shop? This niche covers a fairly large volume of the market - it accounts for about 20-25% of the service sector. The level of income received does not depend on seasonal fluctuations, weather or the wealth of citizens, because broken equipment has to be repaired in order to be able to use it in the future.

It is worth deciding whether the organization will repair the equipment of a certain company or all brands existing on the market at once.

Monobrand firms, in turn, are divided into two categories:

1. affiliated (are in close cooperation with the parent company);
2. independent (they are equal partners of parent organizations).

If a businessman does not have serious work experience, then it makes sense to start working with a monobrand company in the form of an affiliate, and only later work in new directions.

Aspiring entrepreneurs often don't know where to start an appliance repair business. Here it is necessary to clearly define the list of services provided and to whom they can be provided.

If you plan to open a small workshop at home, then it is better to focus on servicing ordinary citizens. If the company has a sufficient number of qualified personnel, then it is possible to establish work with organizations. With them, you can enter into contracts for the maintenance of equipment or work one-time. The first option will provide a guaranteed income. Working with legal entities is also promising because they often use elite equipment, the repair of which is quite expensive.

It is necessary to decide on a clear list of services. As a rule, service centers repair refrigerators, washing machines, ovens, microwaves, dishwashers. It is not necessary to stop only at work with household appliances. You can expand your range of services:

• Appliances;
• video and audio equipment;
• office equipment;
• repair of heating systems.

To attract as many customers as possible, you should focus on the following features of the work:

1. quality;
2. troubleshooting speed;
3. warranty service;
4. home visit.

What is required to open a repair shop?

For a home appliance repair business to be truly successful, you need to think through all the nuances in advance. For work you will need:

• Specialized tools and other equipment. Need soldering irons, testers, screwdrivers, power supplies. You can not do without specialized tools. Their purchase will require about 30-40 thousand rubles. If there are several employees in the organization, then it is better to purchase several sets of tools at once.
• Repair Parts. It is better to find a company that would deliver them in bulk. This will greatly speed up the repair process, which is a definite plus for work. Additionally, you can engage in the sale of spare parts at retail, which will allow you to receive additional profit.
• room. It will be required if the company will not carry out home visits. You may also need a place to reanimate equipment that could not be quickly repaired in the client's apartment. It will be necessary to store tools and accessories somewhere. Renting a small space will be enough to get you started. Subsequently, you will need to think about opening an office and hiring a secretary.
• Register as a Sole Proprietor or LLC. The first option involves a simpler registration procedure. You will also have to choose a taxation system. It is most profitable in the field of repairing household appliances to pay UTII. At the same time, buy cash register you don’t have to - it will be enough to fill out strict reporting forms (BSO). When working with legal entities, you can choose the system of taxation and simplified tax system.

Promotion Methods

The customer base directly affects the company's income level. To attract people, you need to use correct methods advertising. Word of mouth in this case will allow you to promote really high-quality services for free. On your own, you can use the following methods:

• placement of information in local newspapers;
• posting ads;
• production of a billboard (if there is an office);
• distribution of leaflets, business cards, discount coupons;
• promotion on the Internet (including the creation of a group).

Financial results

Repair of household appliances - a profitable and cost-effective business, capable of generating a monthly income in the amount of 50-100 thousand rubles, according to the most conservative estimates. Its payback ranges from several weeks to 2-3 months. When opening large enterprise it may take longer to return the invested funds, since the initial capital will be much higher.

Before directly opening this business, it is recommended to conduct a qualitative marketing research, thanks to which you can get complete and up-to-date information about whether the market needs these services. As a rule, it is rather difficult to find a high-quality workshop in any city, in which specialists who are well versed in absolutely any technique work. Therefore, a new repair shop that will offer quality and efficient repair at reasonable prices, will be in demand among the population.

Workshop room

The home appliance repair business plan takes into account that once it is decided that this business will bring good income, you need to start looking for a suitable room to be used as a workshop. It can be located in a small room so as not to pay too much rent. However, it is important that every client who wants to bring broken equipment on their own can get to the workshop.

Activities

Initially, it should be decided what services will be provided to the population in the repair shop. To do this, you need to make sure that there are appropriate specialists who have experience related to the repair of a particular equipment. It is best if the workshop is quite large, and will also offer the possibility of repairing absolutely any equipment. Therefore, you need to focus on the repair of refrigerators and stoves, hoods and ovens, microwave ovens and washing machines, boilers and dishwashers, coffee makers, slow cookers, toasters and other appliances that break down sooner or later.

Potential customers will be able to bring small equipment to the workshop on their own, however, if it is necessary to repair the refrigerator, the master himself will come to the customer's house with all the necessary equipment. It should be remembered that the departure of a specialist will cost customers more than if they took the equipment to the workshop on their own.

All work should take place in several stages. Initially, the master is called to the house, after which he must examine the broken device and determine the cause of the breakdown. Next, he must tell customers what the cost of the work will be, as well as what spare parts will have to be purchased. It is best if the repair shop independently offers the opportunity to customers to purchase all the necessary spare parts, since this can make good money. At the next stage, the repair is carried out directly, after which the payment for the work performed occurs.

Staff

The home appliance repair business plan proves that in this case a very important and serious issue is the right choice of specialists who must have the necessary education, work experience and responsibility. It is best to choose employees who can work with several types of equipment at once, since they will be able to do a lot of work, which will lead to a small number of employees in the firm.

Workers must choose the tools they will work with, but the company must pay for their purchase.

It is also necessary to purchase as many spare parts as possible from various devices or establish contacts with suppliers who will supply daily necessary elements to the workshop.

Search for customers

As soon as a new company specializing in the repair of equipment is opened, you need to start working related to attracting customers. To do this, you need to properly advertise services, for which various methods are used, such as distributing leaflets, posting ads at the entrances, advertising on the radio, in newspapers or on television. Usually, over time, the company will have a large number of customers who have heard about the company from friends, but this is only possible if the prices for services are acceptable and not too high, and repairs are carried out quickly and efficiently.

Budget and Profitability of Home Appliance Repair Business Plan

To get started, you need to spend some money.

Initial costs:

• Renting a room for a workshop - 20,000 rubles per month
• Wages to employees - 200,000 rubles
• Purchase of equipment, arrangement of the workshop, purchase of spare parts for various equipment– 600,000 rubles
• Advertising - 80,000 rubles

All funds invested in the project will pay off in about 8 months of work, and the net profit that the entrepreneur will receive can reach 120,000 rubles.

Choose a business concept. All subsequent steps depend on this. Modern home appliance repair companies are divided into two types:

1. Monobrand - these are service centers of a certain manufacturer of household appliances. Here there is an additional division into types - they are completely dependent on the manufacturer, relatively independent and work on an equal partnership basis.
2. Multi-brand - perform Maintenance and repair of household appliances, mobile phones and computers of any brands.

The second type is preferable, because this is how you expand the target audience. But newcomers often start under the wing of a popular trademark, this significantly reduces the risks and does not require significant initial investments in craftsmanship advertising. The choice also depends on the qualifications of your craftsmen, the characteristics of the city and consumer demand.

Main risks

High-quality and prompt repair of household appliances is in constant demand. In times of crisis, when consumers are forced to abandon expensive purchases, the need for this service increases. The main risks are associated with subjective factors - low qualification and irresponsibility of employees, lack of a clear and thoughtful business plan.

The competition in this area is very high. Not only officially operating firms and service centers of manufacturers are engaged in the repair of household appliances. A lot of masters work informally at home. You must offer your customers high-quality and affordable services, find a reasonable balance between these factors in order to get a decent profit.

It is important to correctly calculate your financial capabilities, because adequate diagnostics of breakdowns requires modern equipment. Much depends on the quality of the parts - finding reliable suppliers offering reasonable prices is also an important point.

Location

For work, a room with a total area of ​​​​80 m², divided into a reception point and a room for the work of craftsmen, is quite enough. If you plan to work in a small town, you can rent a room as close as possible to the center - price square meter here is low.

IN major cities with high competition and rental prices, a newcomer will have to look for compromise options. Pay attention to the new sleeping areas. The density of inhabitants in them is quite high, and the infrastructure has not yet been established. A great option is a workshop in an area with low rental costs and several collection points scattered around the city. Payroll costs will increase, but you will gain a significant advantage by offering your services to the widest possible range of potential clients.

Beginners use another option. One large workshop is located in a densely populated residential area with a low cost of rent. The firm offers services at the client's home. The master leaves, carries out diagnostics and, if necessary, takes household appliances for repair to the workshop.

Equipment

In the absence of a large start-up capital, many workshops start with minimum set- oscilloscope, tester, soldering iron and hand tools. But for high-quality and prompt customer service, it is necessary to assemble a decent set of professional equipment:

Spectrum analyzer - about 40,000 rubles.
- Ammeter voltmeter - about 6,000 rubles.
- Frequency meter - high-quality models are offered at a price of 300,000 rubles.
- A professional set of tools and accessories - about 200,000 rubles.

For prompt customer service, it is necessary to equip the warehouse with at least a minimum set of the most popular spare parts. Ideally, for this you need to prepare about 1,000,000 rubles. This large sum, not all beginners have the opportunity to purchase everything they need right away. Experienced entrepreneurs advise finding a reliable supplier with a wide range of quality parts that ensures fast delivery. But you must invest part of the profits in the purchase of the most sought-after spare parts and form your own warehouse.

Also you will need comfortable furniture for the work of craftsmen, good lighting, modern ventilation. The workshop is also equipped with shelves for storing parts and household appliances awaiting repair or shipment to the client. This article of start-up costs will pull another 200,000-300,000 rubles.

Availability of transport for the delivery of orders is required. The best choice a Gazelle pickup truck, a used car in good condition, can be bought for 120,000 rubles.

Personnel

The most important employees for this business are skilled craftsmen. On them wages you can't save. The best system payment - a fixed rate + a percentage of revenue, which depends on the volume of completed orders by each employee. Initially, you can hire two masters, as the number of orders increases, you can expand the staff.

At the initial stage, organizational issues, the search for new customers and quality control can be handled by the business owner. But over time, it is desirable to hire a chief master and deal with business expansion issues.

Financial reporting should be entrusted to an experienced accountant. The specifics of the work of the workshop is such that it will not be possible to outsource this site.

Documents and licenses

A household appliance repair shop can work as an individual entrepreneur and choose a UTII taxation system. But if you plan to work with legal entities, it is better to choose the simplified tax system. Registration of a company takes five working days, the state fee costs 800 rubles. There are no special requirements from SES. The control of fire supervision in this area is stricter. Find out these requirements in advance, they include the reliability of wiring, ventilation and many other nuances that must be taken into account even while searching for a room and carrying out repair work.

The specifics of the work of a workshop for the repair of household appliances, associated with frequent visits to customers' homes, involves the use of strict reporting forms. They must be registered with the tax office.

Profitability

The minimum initial investment for opening a full-fledged workshop is about 6,000,000 rubles. In the first months of work, the profitability of the company will not exceed 10%. Many workshops work only to cover running costs and purchase necessary equipment 1-2 years. But with the right approach to pricing and high level service, you can gradually increase the profitability of your business. This direction belongs to low-margin, but stable.

Marketing

Workshop advertising should be very active. Use whatever methods are available. Your sign should be visible from afar and catch the eye of passers-by. Be sure to place a phone number on outdoor advertising - it should be simple and easy to remember. If a person breaks down household appliance, he will remember you and call.

Competent price policy is one of the most important factors. Offer customers free diagnostics. You can immediately include the cost of the work of the troubleshooting wizard in the cost of repairs. But the presence of a free service always attracts customers.

The company's website and active efforts to promote it in the modern city is a must. Provide an opportunity to call the master and describe the essence of the breakdown online. Many people are looking for a master on the Internet and choose a company whose website they saw among the first positions. Traditional ads, business cards, advertising in local media also give a good result. It is worth thinking about buying up old models of household appliances. This will create a warehouse of rare parts. Household appliances quickly become obsolete. Manufacturers offer new models, and in just a few years it is very difficult to find spare parts for the old one.

Summary

Appliance repair is not the most profitable business. But it is in stable demand.