How to open a bedding store?

Business related bed linen, at correct organization and a preliminary analysis of the market and competitors will certainly be profitable. Bedding is in demand at any time of the year, regardless of the age and status of the buyers. But, like any business, given view business requires careful preparation, because the idea of ​​selling bed linen is not at all new, therefore, in order for the business to be profitable, and it does not have to be closed soon after opening, original ideas and unusual offers for buyers are needed.

What is a bedding store?

A bedding store is a sales organization that sells sheets, bedding sets, pajamas, bedspreads and other bedding. Not a single family, not a single person can do without bed linen or any other set. Each person has it in the house, at least in the amount of two sets.

Bed linen business – a good option for a beginner entrepreneur, since the demand for him is constant, and crises and other negative economic phenomena are unlikely to be able to greatly affect.

The main disadvantage is the congestion of the market with such a proposal. It is very difficult to come up with something original. If earlier there were monochromatic colors of the bedding set, now not only materials and colors are changing, but also sets appear in 3D format. Therefore, in the absence original ideas it will be difficult to gain a foothold in the market, because companies that have been in business for a long time crowd out newcomers pretty quickly.

If the conditions are met, then the business will begin to develop actively. And if we take into account the fact that bed linen is great gift and buyers often buy it for the holidays, then with a favorable location and customer flow, the payback period will be less than a year. And under favorable circumstances, even six months, the profit will be equal to at least 300,000 rubles (net of taxes and other payments (rent, wages)).

Store format and assortment

If the market and competitors have been thoroughly studied and thoughts have appeared on the topic of the product itself, then it is time to start choosing the assortment and format of the store. On the this moment There are two most common options for opening a bedding store: an online store and a regular store.

The online store is known to everyone for its minimal cost... For a more complete picture, you can view popular sites for the sale of bed linen, analyze their policies. And then start creating your own. The main costs will be the creation of the site and its advertising. But they are minimal compared to a regular store.

If you choose to trade in bed linen in standard stores, then here you will have to spend at the initial stage on personnel, premises, equipment and advertising. The room should be spacious, because the kits are large and buyers should definitely be able to take a closer look at the material, color, size. There should be sufficient space for samples.

When choosing an assortment, it is necessary to take into account the demand for a particular set. Manufacturers are different: some produce exclusive and expensive bedding, while others, on the contrary, are for people with average incomes. The second option is preferable for any city.

The standard assortment includes the following products:

1. Towels.
2. Robes, pajamas, nightgowns, underwear.
3. Pillows, sheets, blankets, pillowcases, blankets.

The offered goods should be as diverse as possible. This is another condition successful activities, which applies to material, and color, and format, and quality. Also, buyers should be able to buy products in different price categories.

What do you need to open a store?

To open your own bedding store, it is necessary to first calculate the approximate costs. This amount will have to be invested at the initial stage. Considering that the room should be sufficiently spacious (from 30 - 50 m2), the purchase of equipment (racks, cash desk, shelves, pedestals) - 200,000 rubles, purchase of goods, renovation of the premises - 300,000 rubles, advertising, wages, settlements with suppliers and other expenses related to business promotion - 400,000 - 500,000 rubles, then at least one million rubles must be available.

The next step is registration. The legal entity is subject to registration, and confirmation from the fire inspection and sanitary and epidemiological station must be obtained that the premises fully comply with all requirements.

General questions about shop organization

Premises. except large space, it should be light, cozy, ideally combined with the assortment and located in the desired area. You can rent a room in mall, which will be beneficial in terms of the flow of buyers, or you can sell bed linen in a separately rented store. If you listen to the opinion of successful businessmen, then it is better to stay in a residential area.

But the store should not be located in the hinterland. He should be on the main street, in a crowded place. Still, pastel sets are not an impulse purchase. It is very rare for shoppers to go grocery shopping and buy a pillow or blanket along the way. As a rule, they follow it purposefully. Therefore, the location in a residential area will be very beneficial. But when choosing an area, it is important to pay attention to whether there is an oversupply of similar stores. Additional competition is not needed at all.

Staff. For the first time, it will be enough to hire a qualified accountant who will deal with all monetary issues, calculations and financial transactions. Of course, you can do this on your own, but without special knowledge, it is unlikely that you will be able to get the most complete picture that reflects all current activities. In addition to an accountant, you will definitely need sales consultants. Two people will be enough. You can also hire a cashier and a room cleaner. For sales to go up, all staff must have competent speech, neat appearance, and the necessary knowledge.

How to attract customers and increase sales?

To sell bed linen profitably, you need to use marketing techniques. Before the store opens, shoppers should be notified of the upcoming news. This can be done using brochures, flyers, small announcements. A large sign above the store will not be superfluous, on which it will be written in large bright letters that it will open very soon.

On the very first day of work, promotions and discounts are simply required. The vast majority of buyers of bed linen and related products are women. Psychologists have found that women are more susceptible to all kinds of discount offers. This means that you need to constantly arrange sales days, advertise your store (it is not necessary to use television or magazines). It can be both public transport and the Internet. Customers should inquire about a new well-stocked store. There will be clients - there will be large sales volumes.

The bedding business has advantages and disadvantages. For aspiring entrepreneurs with no past experience, it can be difficult at first to gain a foothold in the market due to the sheer number of competitors. But having in your baggage a certain strategy and ideas on how you can attract buyers and how you can surprise them, you will definitely succeed and take a high position among competitors.

Even before starting the registration of a business and large investments, you should carefully study the bedding market, the state of competition and understand to whom we will sell the goods. Typical mistake many novice manufacturers is associated with ignoring this pattern: first we find a sales market, and then we open production. Otherwise, the company is waiting for a warehouse full of unnecessary products, big debts on wages and rent, and, most likely, bankruptcy.

There is a lot of competition in the bedding market. Not only is the light industry well established in the country (for example, Ivanovo), but also China is nearby. Get ready for the fact that not everyone will need your products, even if they are of high quality.

You should also consider the options for advertising products. It is imperative to place advertisements on the Internet. Most effective ways advertising on the network is Yandex-direct and its own site. But both advertising methods are expensive. Creation and promotion of the site will cost 70 - 100 thousand rubles. In case of a successful hit of the site in the TOP of the search engine, clients are virtually guaranteed. So, according to the statistics of Yandex search queries, the phrase "Wholesale bed linen" is looking for about 23 thousand people a month! Agree, this is a solid audience of potential wholesale buyers:

Company registration

Business can be registered on individual entrepreneur or at entity- OOO. IP is suitable if you open a mini-production and are the only organizer of the case. If you are attracting an investor to your business or opening a business with a partner, then only LLC is suitable. As a tax system the best option there will be a simplified system (STS). With this regime, you pay tax either 6% of the proceeds, or 15% of the profits of the company (at your discretion). Income tax, VAT and property tax are not paid under the simplified tax system.

Types of products - what to produce?

In a small production environment, the following types of products can be produced:

• Bed linen for adults (duvet covers, pillowcases, sheets)
• Blankets and pillows
• Bedspreads and blankets
• Mattress covers
• Naperniki
• Baby bedding
• Bed linen 3D

It is up to you to decide which product is better to produce. You can produce a specific direction or all at once, but in small volumes. The most profitable direction production of baby bedding is considered. But the competition in this market segment is also appropriate.

As for the materials, then the greatest demand consumers use bed linen made from natural raw materials: cotton, coarse calico, flax and silk. The most bought is coarse calico linen. More than 50% of buyers prefer it.

IN recent times the fashion for 3D bedding has gone. Many people buy it, order it on the Internet. A bedroom with such linen is transformed. If you manage to bring the technology to perfection, then the profit is, in fact, guaranteed.

We select a room

To organize a sewing workshop, you will need to rent a room with an area of ​​150 sq. m. Big square is necessary because production requires several departments: a sewing workshop, a cutting workshop, an ironing department, a packing department, a warehouse, a change house and an office for an accountant and managers. The room must be warm, with high ceilings (requirements of SES and firefighters). If the premises are rented on the second floor or higher, it is desirable to have freight elevator, otherwise there will be a large turnover of movers. Renting a premise with all the conditions will cost from 80 to 200 thousand rubles per month.

Equipment for sewing linen

One of the advantages of such a business is that it does not require the purchase of expensive equipment. Equipping even a professional sewing equipment will cost a small workshop only 8-10 thousand dollars (not to be confused with general business investments). It is necessary to purchase (depending on the number of jobs):

• industrial sewing machines - from 20 thousand rubles. a piece,
• overlock - from 25 thousand rubles,
• buttonhole machine - from 15 thousand rubles,
• steam irons - from 7 thousand rubles.

You will also need to purchase the appropriate auxiliary equipment: cutting table, cutting knives, ironing board, racks and accessories: threads, zippers, buttons, needles and so on.

Enterprise personnel

A feature of the sewing industry is dependence on manual labor. There is still no such machine that would completely replace all those operations that the sewing masters do.

A full-fledged sewing industry will need whole line workers: cutters and seamstresses, wet-heat treatment workers, packers and technologist - designer, storekeeper, sales manager, accountant and handymen. Even a mini-production needs 10 - 15 workers. Costs for wages such a team is 4-6 thousand dollars.

The main role is assigned to the technologist. His responsibilities include planning and organizing production, quality control of manufactured linen, analysis and optimization of the production process. It follows that a successful enterprise needs an experienced technologist with at least 3 years of work experience. His salary is at least $ 1,000.

Bed linen production technology

At the first stage, a blank of linen is created. The material enters the cutting shop, where the cutters inspect and discard the material from the rolls. The fabric is then spread on the table and cut to exact size. For duvet covers and sheets, make allowances of 10 cm for shrinkage.

At the second stage, the fabric is sent to the sewing workshop, where the seamstresses sew the cut fabric elements. The third stage of work is wet heat treatment and laying of the product on the ironing equipment.

The final stage is packaging finished product... The usual packaging is most often used. PVC film large sizes, most suitable for packing bulky items such as rugs and blankets. The packed goods arrive at the warehouse, where they wait for their shipment to the buyer.

Home business

Ease technological process allows you to organize a similar business even at home. Although this approach is difficult to call a business, many women are engaged in such a business as a hobby or while on maternity leave. You can start at home with an amount of up to 100 thousand rubles, and you can sell ready-made kits through social media, through friends and acquaintances or hand over for sale in stores. Everything is in your hands here.

May come in handy - How to sew a duvet cover yourself:

In an unfavorable financial environment, many find a way out in self-employment. One of interesting ideas own business is the sewing and sale of bed linen. Present to your attention short review some parties to this case in order to assess their capabilities and the rationality of doing this business.

Pros and cons of this type of earnings

Without lengthy prefaces, imagine positive sides of this case.

1. Business - bed linen for sale - requires little or no initial investment. From the equipment at hand, you must have the usual sewing machine... From materials - threads, fabric, accessories. As for the premises, you can work at home as well.
2. It doesn't take much time to sew bed linen. Also, a minimal knowledge of cutting and sewing techniques is enough.
3. Work will bring not only material benefits, but also moral satisfaction thanks to wide field for creativity and self-expression in the process of selecting fabrics, textures and colors. More skillful craftswomen can experiment with models and bed linen decoration.

The main disadvantage is still the business side of the issue: registration and running an individual business, calculation and cost reduction, search for suppliers of high-quality fabrics. The question immediately arises as to whom and how to sell bedding. All these "little things" need to be worked out in advance, perhaps with the help of specialists.

Standard product range

There are the following categories of bedding sets.

1. Single set. It is designed for 1 adult, has in its set 1 sheet measuring 110 x 200 cm, 1 duvet cover - 135 x 200 cm and 1 pillowcase - 50 x 70 cm or 70 x 70 cm.
2. One and a half set. It consists of 1 sheet 150 x 220 cm, 1 duvet cover 145 x 215 cm and 2 pillowcases 50 x 70 cm or 70 x 70 cm.
3. The double suite is designed for 2 adults. Here we have 1 bed sheet measuring 185 x 220 cm, 1 duvet cover 175 x 215 cm, 2 pillowcases 50 x 70 cm or 70 x 70 cm.
4. Family suite for 2 adults sleeping on the same bed under different blankets. We have 1 sheet 200 x 220 cm, 2 duvet covers 150 x 220 cm, 2 pillowcases 50 x 70 cm or 70 x 70 cm.
5. Euro-standard set. This includes 1 sheet 220 x 220 cm, 1 duvet cover 200 x 220 cm and 2 pillowcases 50 x 70 cm or 70 x 70 cm.
6. Baby bedding (convenient to use for a teenager's bed). The set includes 1 bed sheet measuring 110 x 190 cm, 1 duvet cover - 110 x 180 cm and 1 pillowcase - 50 x 70 or 70 x 70 cm.
7. Sets for babies in a crib (1 sheet 140 x 110, 1 duvet cover - 145 x 110, 1 pillowcase - 40 x 60).

The parameters of the kits for different sources may deviate from the data above. Bed linen manufacturers must indicate their dimensions on the packaging. This will make it easier for the buyer to make the right choice.

Product variants

Kits can be standard. It is also realistic to carry out tailoring of bed linen to order according to the measurements given by the client.

Sets can be casual or gift. They differ in fabric and packaging. The cost of the gift option is much more expensive than the production version of the product. Therefore, before its production, it is advisable to first take care of the possibility of marketing this product.

The choice of fabrics for sewing everyday bedding set

The quality of the finished product largely depends on what fabric is chosen for sewing bed linen.

For the everyday kit, working materials are selected:

• Satin is a cotton fabric to which chemical fibers can be added. It has a smooth, dense surface, is durable (products can withstand up to 300 washes). There are varieties of this fabric: gloss satin and mako satin.

• Calico is a dense cotton fabric. Very practical and environmentally friendly material. Does not lose the brightness of colors for a long time, does not wrinkle. At the same time, the fabric is relatively cheap.

• Ranfors - coarse calico High Quality, the fabric is 100% natural (cotton). The material is soft, delicate, yet incredibly durable and practical. It has an amazing ability to adapt to the ambient temperature: it is warm on such underwear in winter, and cool in summer.

• Polycotton. The fabric is composed of cotton and synthetic thread, which makes it strong and durable. When washed, it practically does not shrink, does not fade or wrinkle. Hygiene and durability have made this fabric very popular among housewives.

• Chintz is a good durable fabric that does not require special care... Thanks to this, it greatly facilitates the housework of housewives. It is optimal in terms of price-quality ratio.

• Linen is a natural and environmentally friendly fabric. It absorbs moisture very well with high air permeability and heat dissipation at the same time. Solid, wear-resistant fabric, has some rigidity. Starch well. When washed, it shrinks, wrinkles.

• Flannel is a warm and soft cotton fabric, usually lightly brushed. The material is very pleasant to the touch, warms well. Suitable for children's bedding sets intended for use in the autumn-winter period.

• Terry cloth - cotton jersey. Differs in softness and pleasant structure. As a rule, it is used only for sewing high-quality terry sheets. The products are strong and easy to clean, since they do not require ironing after washing.

Sewing more expensive headsets

You can make an elegant festive set for sale (gift, wedding, anniversary). In this case, any fabric described below is suitable for sewing bedding.

1. Silk is one of the most expensive natural materials... Very beautiful, lightweight and durable, it is ideal for sewing luxury bedding. In addition to the aesthetic side, silk is an environmentally friendly material, hygienic. Caring for such bed linen requires accuracy and some skill.
2. Satin is a cotton lightweight beautiful fabric. The front side is smooth, shiny, cool to the touch. From the inside - matte, slightly rough. The material practically does not fade, it can be used for a long time. Ideal for sewing luxury bedding.
3. Batiste is the lightest, transparent, flowing fabric. Bed linen turns out to be airy, fabulously beautiful. Not intended for everyday use. It has medium strength. Kit without prejudice appearance withstands up to 70 machine washes.

Alternatively, for sewing luxury bedding, you can use velor, jacquard, tapestry.

Given the high cost of luxury fabrics, it is better to carry out exclusive tailoring bed linen to order. You need to provide the potential buyer with quality assurance.

How to sell bedding?

The most important thing for business success is finding distribution channels. Even the most beautiful and high-quality kits will not make a profit if they lie dead in the warehouse. Therefore, a profitable and stable sale of bed linen is very important.

Potential points of sale can be:

• shops, wedding salons;
• hospitals, sanatoriums, various social institutions (prisons, orphanages, kindergartens, boarding schools);
• children's camps and holiday homes;
• hotels and hostels.

You can also make business cards, brochures and distribute them to friends, employees and in general anyone who wishes. The simplest thing is to place an ad on the Internet, in a newspaper, in transport, in any public place(store, clinic, library) or just stick it up on the street.

Cost reduction

There are some ways to reduce the cost of making bed linen.

1. Buying fabrics is not in retail stores, and from wholesalers.
2. If there is a need to rent a production facility, then you should look for options not within the city, but in the nearest settlements. Rent outside the city is several times lower.
3. Set salaries for employees as a percentage of a quality completed order. Thus, losses from damage to material and from downtime are minimized.
4. With small volumes of production, arrange sales immediately to the end customer without intermediary services of the store.

Trademark

Create your own brand. The name of the product should be capacious, memorable, not too long, with positive associations. It can be neatly stitched into the corner of a sheet or duvet cover. It is imperative to place the brand on the front of the package and in advertising brochures.

When promoting your products on the market, tell them that this trademark- high quality linen domestic production from natural environmentally friendly fabrics. There is no need to focus the attention of the buyer on the fact that you have been making bedding yourself since yesterday. After all, what difference does it make who, where and when makes it? The main thing is that the kits are to the liking of the consumer, so that your conscience for the quality of the products is clear.

If your idea of ​​a small production grows into a serious business, the brand will become recognizable. Then you can safely say that on the market for more than 10 years you have been delighting customers with serious products of the highest quality!

A few more ideas for making home money without start-up capital

Waste fabric from the manufacture of bed linen can be put into business and sewing can be organized:

• baby diapers;
• products for babies - bonnets, undershirts, sliders;
• doll bedding for children's toy stores;
• clothes for baby dolls;
• canvas handbags;
• aprons and kitchen towels.

Instead of an afterword

There are a huge number of bed linen manufacturers whose quality is trusted without unnecessary words and beliefs. For example, Fomtextile, Epitex, First, Camille and many others. If you study information about this type of company and take it into service, then your business can only be envied.

The ability to do something with your own hands has been appreciated at all times. Possession of this skill can bring its owner a good income. The most important thing in this case is to competently think over the future business so that it brings not only money, but also pleasure. Then the work will seem less complicated and stressful.

For example, why not start sewing bed linen if you have the skills to sew and make such products? Indeed, with a competent and thoughtful approach, everything can turn out very, very well. You can find out how to do this below. This is a kind of business plan for the production of bedding.

Why bed linen?

I must say that, on the whole, this is a very profitable business. It has a high profitability and a very fast payback period. This can be said about tailoring in general, and about the manufacture of bed linen.

As in any business, it is extremely important to find your niche, the segment that is either not occupied at the moment or is represented by a small number of manufacturers. Simply put, a businessman should offer a service that will be in demand, but competition in the industry will remain low. This is exactly what the bedding business fits with.

What are its advantages? For example, if you opt for, then it will require a fairly large start-up capital, and the competition here is very, very strong. In addition, there are problems such as manufacturing different sizes according to different patterns, the development of the design of future models, the study of consumer preferences and other creative moments. In short, all this is quite problematic.

At this time, everything is much easier with bedding. All sizes are standardized, that is, sewing will need to be done only according to known parameters. Statistics also add their word to this question.

Thus, the data claim that the specified niche in the Russian consumer market is 70% filled. Moreover, about 75% of people prefer to buy bedding made at home.

This is followed by Turkish and Chinese goods. Although Italian quality is good, not everyone can afford it in terms of cost.

A little more statistics: for every Russian family there are about 5-7 sets of bed linen. As it became clear, this industry is not going to live in poverty.

A rather obvious plus is that this business is not subject to seasonal surges in any way, as is the case in other industries. A person will always need underwear for sleep, all year round... Therefore, tailoring is always relevant.

Back to the table of contents

Starting a business

To understand this business and succeed in it, it is imperative to study the passions of your future buyers. Otherwise, who will the product be produced for then?

For example, how much is the average Russian willing to pay for a set of bedding? So, the classification of bedding is as follows: low class (up to 800 Russian rubles), medium (from 800 to 2000 Russian rubles), premium (from 2000 to 7000 Russian rubles), luxury (more than 7000 Russian rubles). The average consumer prefers to buy the middle class, that is, from 800 to 2000 rubles.

In terms of materials, the most preferred natural fabrics: linen, cotton, silk. However, such fabric as calico is really popular. More than 65% of Russian consumers prefer sewing from it.

Today's consumer appreciates rationality and thoughtfulness. Therefore, sheets with elastic bands, duvet covers and pillowcases with zippers are in great demand. This is convenient because the laundry does not bunch up overnight.

These are, perhaps, all the main preferences of the future buyer. Now it's time to move on to other points related to starting a business.

To open, you need to register as an individual entrepreneur or LLC. The latest legal shape will fit if in the future it is planned to seriously expand, for example, to build a factory or simply to make a workshop. Also, many shops prefer to deal mainly with LLCs.

The IP form is suitable for a small business that is located at home. By the way, it is recommended to start with similar home ateliers. This will be especially in demand in a small town. IN large cities the niche is full enough. In the case of individual entrepreneurs, taxation will be much easier, as well as accounting.

It's time to talk about the technical side of the issue. First you need to purchase a sewing machine good quality, overlock, threads, accessories and some other components. All this will cost about 100,000 Russian rubles. The profitability will be 50% (meaning a business at home).