The best-selling food product. The most popular product in Russia

The Internet was originally invented for communication, entertainment, education and information retrieval. Currently, the global network is becoming actively developing business organization. Items that never go out of style and are constantly being improved, such as computers, accessories, books, travel and consumer electronics, are the most popular items for sale online.

Large online stores, thanks to advertising and the support of well-known sites, have now penetrated almost all areas of online life. The principles by which they choose a particular product for sale are based on what interest users show in this product and how profitable it will be to sell it through the network.

If you're contemplating which product to list for sale online, it's best not to bet on those items that are most in demand for online trading. The best of them are distributed among large online stores and it will be very difficult to compete with them. It is much better to find your vocation in the market, in which you will be highly qualified. Many products sell well online, although they remain outside the scope of large sellers.

The computer sector has always been one of the most profitable businesses among the e-commerce sectors. He was a trailblazer among the trade branches that led to the emergence of e-commerce. This sector deals with the sale of computer parts, which include:

memory cards,
hard drives,
flash cards,
external storage devices
monitors,
cables,
Input Devices,
accessories.

Online clothing retailing resources are evolving at an exorbitant pace. Numerous firms have sprung up in recent years to try their luck in the online fashion sector. Such competition has forced small and large sellers to decide on innovations in order to stay in the first positions in this business. Pay attention to the 14 most expensive clothing brands.

If you are an entrepreneur who is interested in promoting this segment, then you have a good chance of opening a successful online store selling fashion and branded clothing. The level of sales mainly depends on the service offered.. The modern consumer uses the Internet to buy clothes mainly because of the lack of time, as well as the convenience and profitability of this type of shopping. By providing him with the conditions, you will get a satisfied client who will surely recommend the resource to other buyers.

A recent report on online trends published th Google showed that thanks to the increase in demand for online shopping, e-shops began to grow like mushrooms after rain. Previously, users were limited to purchasing small items such as travel tickets or drivers for computer programs.

It is now possible to buy expensive and durable items such as consumer electronics online. Pay attention to the 10 most expensive gadgets for the kitchen. Recent studies conducted by online stores have shown that people prefer to buy appliances online, because it is convenient, fast and the seller organizes the delivery of goods to their homes.

To be competitive in the market, an online store needs to ensure timely delivery and product quality, as well as the ability to return goods if the consumer is not satisfied with them.

The DVD sales market is currently going through hard times. It is experiencing increasing competition from online video distributors, and in the context of the widespread distribution of pirated products, it is becoming an unprofitable industry altogether. Should this product be sold online?

Only if you manage to ensure the excellent quality of content and reliably protect it from piracy. Focus on the product that will be most interesting to consumers.

This is a great niche for an aspiring internet entrepreneur, as it contains many options for selling certain products. Organic supplements, vitamins, diet books and diet recipes, medical equipment and sports equipment - all this you can sell on your resource.

Engaging with fans is a top priority for today's music industry. The Internet, as in the case of literature sales, is an excellent platform for organizing such cooperation. Usage social networks makes communication with music fans more accessible.

It is noteworthy that record companies are paying more and more attention to selling their products via the Internet, seeing it as a major channel for profit.

The online gaming market is currently developing rapidly. Due to the spread of the Internet, this branch of online trading has received a powerful boost in the last decade. It is worth noting that games are included in the list of the 10 most expensive addictions in the world.

The ability to use social networks as a new platform for promoting online games has led to excellent sales results for this product. The video game market is also changing rapidly. Technological advances, an increase in the quality of games, as well as the interest of consumers of all ages determines fast growth this market segment.

Jewelry is an evergreen commodity that never loses its value and pleases the eye with beauty and beauty. original design. Purchase jewelry is a reliable investment in the future. Currently retail jewelry online is gaining new momentum. Pay attention to the 10 most expensive jewelry in the world.

Ten years ago, it would have never occurred to anyone to order and receive jewelry via the Internet. However, the entrepreneurial spirit of some young companies has changed the way millions of people buy jewelry online. Today, jewelry is actively sold on online retail portals and attracts the attention of buyers with reasonable prices, seasonal offers and discounts.

The online sale of food on the Internet today is developing rather slowly compared to other segments. Number of online food orders in major cities gradually increases.

If three years ago it was about 5 orders per day on the sites of large online stores, today their number has increased to 100 orders per day. The main clients of the portals are office workers who are interested in the delivery of ready-made food directly to the workplace.

Any successful business starts with a good idea. Therefore, if you decide to open an online store, first of all you need to think over the range of goods for sale. This main question, which is in front of every aspiring entrepreneur. If you cannot decide on the choice of the direction of activity, check out the most popular ideas of what to sell in an online store, collected in this article.

Where to begin?

So, you have decided to open your own online store, what to sell? This question arises for every aspiring entrepreneur who wants to start trading online. To find out which product is profitable to sell on the Internet, it is enough to test your chosen niche using a special service. With it, you can determine how often buyers show interest in a particular product by making queries in search engines. If the result is low, the product will not be in demand, respectively, you will not be able to get a good profit from its sale. If the product is searched daily by hundreds or even thousands of network users, it means that you have made the right choice.

Before making a final decision on how to trade through an online store, decide how much you are willing to invest in starting your own business, draw up a competent business plan and get to work. It is also advisable to hire a specialist who will tell you and attract buyers to him.

Book trade

Do you want to know what is better to sell in an online store? Pay attention to books. This is the most popular product in the network, which many successful entrepreneurs started trading with.

Its main advantages:

Low purchase price;
Inexpensive convenient delivery;
Absence of any warranty obligations;
Simple storage conditions;
High demand.

Collector's editions sell especially well online.

An online bookstore is a great option. Since books are a fairly demanded product, all initial investments pay off in the shortest possible time. Such products are usually marked up by 50-70%. The disadvantages of the business include a high level of competition in this area and a large number of pirated copies of popular publications. Despite this, many experienced experts believe that books are the most the best way than trading in an online store for a beginner.

Inexpensive electronics and gadgets

Nowadays, such products are in great demand. Its range is constantly updated, so this market segment has the highest level of competition. This great idea 2019, what to sell in an online store, but in order to promote such a business, it will take a lot of time, as well as the help of professionals. In addition, you will need large financial investments, but they will pay off in the shortest possible time.

To attract buyers, offer them affordable prices, free shipping, various discounts and promotions. The main disadvantages of the business are the possibility of damage to the goods during delivery and the return of equipment with factory defects. The margin on such goods ranges from 15-45%. Electronics occupies one of the first places in the list of the best-selling goods on the Internet, so trading in such a product will bring good profits in any case.

Childen's goods

If you are looking for what is profitable to sell in an online store, pay attention to children's products and toys. You can make a good markup on this type of product (more than 100%) and, accordingly, receive a decent income. Loving parents pamper their little ones, so sales of products for children are constantly growing. Before that, carefully study the offers of competitors and select a popular product.

The best option for novice entrepreneurs who start from scratch is offline, and some of the things that will be brought on commission are put up for sale in an online store. Thanks to this, you will be able to profit from sales without investing money in the purchase of goods.

Goods for pets

People who have pets are willing to pay any amount of money for the comfort of their pets. If you cannot decide what to trade in an online store, try offering customers:

Food for cats and dogs;
Clothing for animals;
Furniture and accessories.

Such products are characterized by low cost and are always in good demand. In addition, pet products are hard to find in small towns, so residents of small towns mostly buy them online.

If you are not attracted to pet products, you can ask. This idea is perfect for fishing lovers. Advertise your resource on thematic forums and sites for men. When the business begins to develop, you can add products for hunting and outdoor activities to the range.

intimate goods

Can't find an interesting idea of what you can sell in an online store? Recently, many sites have appeared on the network that offer erotic products. This is a specific product, but it has its own consumers. Many people are embarrassed to buy such a product in specialized stores, so they order it on the Internet. If you have not yet decided what is the best way to trade in an online store, please contact Special attention for this lucrative idea. There will be no problems with the delivery of such goods, and you can get a solid income from its sale.

auto parts

This is a great idea that you can sell in an online store during a crisis. If you want to open a business with little investment, you can initially trade in spare parts for a particular brand of car. When choosing a specialization, keep in mind that during a crisis people often buy parts for domestically produced cars.

Most wanted item:

Filters;
Racks;
headlights;
Mirrors;
All kinds of accessories.

Before you open an online spare parts store from scratch, you need to decide which customers your products will be designed for. You must clearly understand in which direction you want to move. According to experts, the profitability of such a business reaches 50-70%.

Handmade

Recently, many citizens of our country who want to improve their financial situation often ask the question, If you possess creativity, you can produce some products at home and sell it online. Handmade crafts are very popular, so this activity can bring a good stable profit. Let's find out, shall we?

It could be:

Exclusive clothes;
Various souvenirs;
Handmade soap;
Decorative candles;
Bijouterie and accessories;
Vine products;
Ceramics and more.

Chinese products

According to experts, it is guaranteed to bring a decent profit. During the crisis, many consumers prefer inexpensive quality products, so they often visit online stores that offer cheap goods from China.

If you decide to do this business, first of all you need to choose what to trade.

The most popular Chinese-made products:

Clothing and footwear;
Automotive gadgets;
Tablets, laptops and mobile phones;
Accessories.

After you select the range, you need to start looking for a reliable intermediary who will supply you with goods on favorable terms. Some Chinese online stores offer free shipping, that is, you can order goods directly from China from the manufacturer and resell on your site. If you want to bring a good profit, enter into cooperation agreements with retailers and supply them with products in small batches. The more partners you manage to attract to your business, the higher your earnings will be.

How much can you earn?

It is definitely impossible to answer this question, since the profit of online stores depends on many factors:

Business scale. A small online store with an assortment of 20 items will not be able to bring a lot of profit;
initial investment. If you invest a lot of money in your business, there is a big risk that you will not get it back. At the same time, if you start with a small capital, trading will bring a penny profit;
Promotion costs. If you do not invest in the promotion of the site, it will begin to generate income in 2-3 years, and then at best;
Attendance. According to statistics, in the West, out of 100 buyers who visit an online store, only 1 person makes a purchase. In our country, people do not trust online trading much, so 1 out of 500 people decide to buy.

Some resources bring only 5-6 thousand rubles a month, while others at the same time allow you to earn up to 5 million rubles. It will take about 10 years of intensive work and a solid investment to develop your store to such a high level.

In addition, I would like to note that the earnings and profits of online stores are two different things. Today, there are many enterprises operating in the network with a huge turnover, but they receive little profit. Almost all the money earned has to be spent on maintenance and business development. They have been operating on the market for several years and have already passed the break-even point, but despite this, entrepreneurs have to literally "survive" in a difficult economic situation. But there are also resources that bring a huge income. It all depends on the choice of product and your attitude to business.

It turns out that not all entrepreneurs and manufacturers suffered in the crisis. Some were able not only to survive, but also to increase their capital. And all thanks to the fact that their business was connected with the production and sale of popular goods.

Bread, cigarettes and vodka should be considered the most demanded goods at the present time. But knowing this does not mean at all that you can have any advantages by trading it. Or have a stable income from its sales.

For example, cigarettes. This is probably the most popular among all the most popular and popular goods in Russia. But at the same time, he does not make a profit. The system of formation of maximum prices, which exists in the country, turns trade in this commodity, if not unprofitable, then low-profit.

Therefore, you need to look not at the mass sales, but at profitability. And also on the prospects of sales in the future, for example, at the time of the next crisis. This is what trade in our country should be based on
— reliable choice a variety of goods for trade in adverse, crisis economic conditions. If you follow this principle, you can earn under any circumstances.

There is no doubt that it is better to earn a little less, but steadily from the sale of a “reliable” product, than more, but from products from a risk group. Do not succumb to fashion trends that are temporary and fickle. Not in vain folk saying advises: "You go quieter - you will continue."

Reliable and popular goods in Russia include:

small household appliances (irons, mixers, electric kettles, etc.);
electrician (wiring, light bulbs, switches, sockets, adapters);
plumbing (gaskets, valves, faucets, adapters);
simple tools (axes, saws, nails, screws, hammers);
household chemicals (cleaning and detergents, soap, washing powders);
main, most necessary products nutrition.
shoes and clothes.
as well as other necessary everyday goods, without which every day can not do.

What is also interesting is that among the hot goods that are now in high demand, we can highlight the production of semi-finished products. Why, when the economy is going well, do consumers tend to prefer not-so-healthy fast food?

Sales analysis shows that the buyers of such goods are women. Probably because they are trying to combine successful work and home, so they are happy to use such “helpers” that save time. Semi-finished products and canned foods have become the main type of food for the inhabitants of Russia, i.e. the hottest commodity. Often they buy semi-finished meat products, seafood. From the analysis of sales, we can conclude that semi-finished products will be relevant, since a modern woman does not have enough time for full-fledged cooking.

What does a person need? Get gastronomic and aesthetic pleasure. With aesthetics, everything is clear. You can enjoy it while staying at home in your favorite armchair in front of the TV. But what does the situation with daily bread look like?

Here the situation has moved forward - the choice of products is quite diverse and will satisfy even the most capricious taste. And today it is absolutely not necessary to go to the store for a carton of milk.

Simply order online and voila, your favorite food and drinks will be delivered to your office or home immediately. And what products are most in demand among Russians? This is what we will find out.

What is included in the list of the most popular products?

The list of popular products among Russians is headed by the most popular categories of consumer goods.

The first place is occupied by bakery products. And here there is one interesting feature, if not to say a pattern - the higher the income of the population, the less demand for bakery products.

Per bread products confidently followed by dairy. The Russian consumer is happy to purchase yoghurts, cheeses, curds and curd products in stores.

Italian pasta has long become native to the Russian table and pasta products are in steady demand. Spaghetti and pasta are also used for pasta in the fleet, which is beloved by our population.

Traditional Russian porridge. Well, how could it be without them! Cereals are a frequent guest in the consumer basket of Russians. Buckwheat and pearl barley take the lead here, but rice and other cereals fall a little short of their colleagues.

No matter how vegetarians agitate to give up meat, the Russian soul cannot afford it. A rare Russian refuses a crispy schnitzel and fragrant sausage, casually chewing on a sausage. And the classic tobacco chicken! Or a fireball! No no no. Meat products are firmly entrenched in the Russian food basket.

Well, so that vegetarians are not very offended, Russians are happy to buy fruits and vegetables in a fairly large amount. Citrus fruits, bananas, seasonal fruits and berries, as well as potatoes and others are in great demand here. vegetable crops. Vinaigrette and sauerkraut are holy things for everyone.

The Russians also fell in love with fish. And not just Atlantic herring. More often they began to buy salmon, sea fish and seafood and, of course, traditional caviar. Fortunately, the choice of fish is now quite large.

The basket of popular products among Russians will be incomplete if you do not put alcoholic beverages, carbonated drinks and juices into it. So many times they talked about the dangers of carbonated drinks, but some can of soda will still end up in the grocery cart. Well, for fun, to complete the list of popular grocery purchases, you need to purchase snacks, chips and all kinds of seeds.

Which online grocery stores to choose?

On our website you can find grocery stores that will allow you to make any assortment order and deliver it to any point.

The UTKONOS online grocery store has been taking care of the maintenance of your refrigerator for about 10 years. At any time of the day, you can place an order, consisting not only of food, but also related products.

The APRICOT store was also created to facilitate grocery shopping, and the assortment of the store will please the most capricious consumer. Healthy products for every table - this is the principle by which the store employees work.

So, free up space in the fridge and go for a new batch of gastronomic pleasures.

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According to enterprising people, the Internet is not only an information environment, but also a huge trading platform that allows you to find buyers for any product. Thousands and millions of businessmen are trying to productively use this virtual resource and offer visitors to their sites a wide variety of products, which naturally leads to active competition between them.

Therefore, entrepreneurs today are looking for actual ideas 2018 - what to sell in an online store: it is obvious that the choice of goods completely determines the further strategy of action and the potential profitability of the business. Beginners usually rely on absolute hits and trendy novelties, forgetting about the transience of fashion. Meanwhile, other products are also characterized by stable demand, which makes it possible to earn on their sale not only during periods of hype, but also over many subsequent years.

Product evaluation criteria

Finding what to sell in an online store in 2018 is quite difficult not only for a novice entrepreneur, but also for virtual trade sharks. The process of choosing a product involves the analysis of many seemingly insignificant factors that can potentially turn into a problem for an unprepared businessman. The attention of the creator of the trading platform requires:

Demand. The profitability of a particular niche is primarily determined by the presence of a clearly defined target audience. You can offer the highest quality products and at the same time go broke if they are not in demand by customers;
Market volume. In some niches, the number of stores is measured in units - however, this does not mean that there is no competition in them. Maybe, more there is simply nothing for operators to do here. Therefore, you should make sure that the size of the audience is sufficient for normal earnings;
The presence of competition. You need to understand that giants of virtual trading are already working in some categories, and a beginner is unlikely to be able to compete with them. On the other hand, new niches are being created every day: a businessman who manages to occupy one of them has the right to count on his share of the profit;
Entrepreneur Qualification. As a business, reselling goods requires knowledge in the chosen field. As a last resort, the seller must quickly learn the features of the products in order to professionally advise customers;
Investment sizes. In some categories, to form a commodity stock in an acceptable range, significant capital investments are needed. When choosing a niche, a businessman should adequately assess his financial capabilities;
Yield. In online advertising, there is a concept of customer acquisition cost. The profit from each order should at least cover these costs. In addition, it is necessary to take into account the costs of maintaining the warehouse and shipping the goods;
Average check amount. Overhead costs for the execution of each order usually do not depend on the value of the goods. Therefore, it is more profitable for an entrepreneur to sell one expensive product than a dozen cheap ones for the same amount;
Product dimensions and weight. Goods that are small in size and weight are cheaper and easier to store and send - you do not need to rent a large warehouse, hire movers and transport for transportation;
Availability of suppliers. Reliable suppliers of the most popular products of 2018 should work in the chosen niche. It is desirable that there are several of them - this way you can choose the most favorable conditions for cooperation;
Deal cycle time. The maximum interval between the execution of an order and receipt of payment for it is no more than two weeks. Otherwise, you can sell off all inventory and be left without working capital;
Purchase frequency. Earning on repeat sales to regular customers is easier and more profitable than constantly attracting new customers. An entrepreneur should choose a product that is ordered at least once every 6-12 months;
No obsolescence. You should be wary of new products on the market in 2018, often subject to rapid obsolescence. For instance, women's clothing or smartphones are rapidly going out of fashion, while dishes or home textiles remain relevant for many years;
Seasonality. Of course, the sale of designer boots, New Year's souvenirs or Easter decorations looks extremely attractive in terms of profitability, but such a business is relevant for no more than a couple of months a year.

Product selection methods

How can an entrepreneur determine what is in demand in the market of services and goods in 2018? There are several available tools for measuring the level of demand for certain products, allowing you to indirectly assess the prospects of creating an online store in a selected niche:

Market research and statistics. Thanks to the analytical work of various agencies, you can find out what sells best on the Internet: the 2018 statistics published on their websites make it possible to identify categories popular among consumers. However, the entrepreneur must choose specific types of goods on his own;
Google Trends. The service helps to evaluate the dynamics and number of requests for the name of a product or service in Google search and on YouTube over the past year. Accordingly, by increasing the number of user requests on a particular topic, you can find out what is profitable to sell in 2018;
Yandex wordstat. A similar tool that uses the capabilities of the Yandex search engine. Statistics for measuring the frequency of requests by keywords contains results for the last two years, and geographic targeting allows you to refine data for a particular city or region;
Ad sites. Bulletin boards like Avito or Yandex.Market are used by a huge audience of buyers. Using these tools, you can also determine the demand for goods in 2018: you should create several competent offers for the sale of various products, and then measure the intensity of requests for each of them.

What can be sold online?

Theoretically, you can sell anything on virtual marketplaces - from souvenir magnets to industrial enterprises. However, an entrepreneur who wants to build profitable business, should know what is most often bought on the Internet: 2018 statistics allow you to rank the most popular categories of goods and highlight niches with a high margin among them.

Small household appliances

small Appliances tops the top selling goods on the Internet in 2018. Shoppers prefer virtual stores due to the price, which is 20-40% lower than in regular outlets, and a huge assortment of hundreds and thousands of items.

The most in demand is:

Household appliances - vacuum cleaners, irons, steamers;
Personal care equipment - electric shavers, epilators, hair dryers, curling irons;
Kitchen appliances - mixers, blenders, coffee makers, meat grinders.

Nevertheless, the level of competition in this segment should make a businessman think: large network companies have already divided the domestic market among themselves, and therefore finding a free niche can turn into a difficult task for a beginner.

What should be done in such a situation:

Set a price lower than competitors;
Look for affordable analogues of well-known brands;
Provide the buyer with the possibility of delivery, installation, service.

Clothing and footwear

In second place in the ranking of the best-selling goods on the Internet in 2018 - clothes and shoes. This looks somewhat unusual, since any client tries to study and try on the product before buying. Therefore, the demand is mainly for things of common brands with a quality known to the customer in advance and an understandable dimensional grid.

Most often, women's and children's clothes are bought online; many buyers are also interested in various accessories - bags, belts, gloves. However, when working with such a product, you must carefully monitor fashion trends and update the assortment in time - otherwise the businessman risks filling the warehouse with illiquid assets.

Digital technology and accessories

People who prefer to buy phones and tablets on the Internet, the main arguments in favor of such a decision are a wide range, the ability to choose a model with the desired technical specifications and the price, which is again 20-40% lower than in conventional electronics supermarkets.

Of course, models of well-known brands - Samsung, Apple, HTC, LG or Sony - remain the leaders in sales. However, recently, thanks to a reasonable pricing strategy and quality control policy of Chinese manufacturers, brands such as Xiaomi or Meizu are growing in popularity, which allows many aspiring entrepreneurs to build.

Unfortunately, due to intense competition, it is not advisable to install on digital technology margin is higher than 6-10%. However, this does not apply to accessories: covers, headsets, headphones, chargers, protective glasses and holders are successfully sold with a markup of 150-200%.

Perfumes and cosmetics

Women remain the main target audience in this market niche. When choosing decorative and everyday cosmetics, they are guided by reviews of acquaintances about the product, brand awareness and personal experience the use of certain means. The most popular goods in Russia in 2018 are:

Hair dyes and strengthening balms;
Everyday cosmetics - mascara, nail polishes, lipstick;
Compositions for depilation;
Face masks and creams;
Gift sets of cosmetics;
Manicure tools.

The situation with perfumery looks similar. Since it is impossible to evaluate the advantages and disadvantages of a fragrance remotely, buyers prefer mainly popular trade marks and products they use or have used before. The following practice is also known: customers visit the nearest salon and choose perfumes there, which they then buy much cheaper in an online store. Therefore, the assortment of a virtual outlet should consist of products that are widely represented on the domestic market.

Computer technology

Well-known manufacturers in the segment computer technology and there are not so many components, and therefore users are not afraid to order their products on the Internet. In addition, new models are constantly appearing on the market, falling into ordinary stores only after some time. The list of current products for sale in 2018 includes:

Processors;
RAM, motherboards and video cards
Winchesters and SSD drives, flash drives;
Power supplies and cases;
Printers, scanners, MFPs;
Monitors;
Mining equipment;
Notebooks and netbooks;
Keyboards, mice and other accessories.

On the this moment the niche is oversaturated with stores actively competing with each other. A beginner who wants to find his buyer will either have to offer a completely exclusive product (for example, Chinese mining equipment or industrial microcontrollers), or invest heavily in website promotion, while maintaining the widest range.

Household products

The abundance of goods in this category allows the entrepreneur to implement a variety of strategies. Some stores successfully sell a particular brand, others specialize in one type of product (such as bed linen), and still others offer visitors everything imaginable - from cutting boards and ending with fireplaces in the country. Among the best-selling products of 2018:

Crockery and kitchen utensils. Chinese goods in this category are in demand due to their low price, while European goods are in demand due to their high quality;
Home textiles. Bed linen is the top seller in this category. They also buy towels, tablecloths, blankets and even curtains well.

Products for children

Obviously, parents who are busy caring for a child have no time to go shopping in search of the right goods. Therefore, many of them, who are included in the category of the most active Internet users by age, prefer to order everything they need on virtual sites. However, such buyers choose products for children very carefully, focusing on:

High quality and safety of goods;
Availability of hygiene certificates;
Possibility to return some items from the order.

Many entrepreneurs start their activities with the sale of toys. However, in the list of popular products for sale on the Internet in 2018 there are other noteworthy products:

Diapers, sliders and other knitwear for newborns;
Diapers, sanitary napkins, powders;
Baby food, milk formulas;
Soothers, feeding bottles;
Strollers, cribs, baby bedding;
Walkers, children's bicycles;
Coloring, educational and educational games.

Large home appliances

The sale of large household appliances seems to be one of the most difficult niches for beginners, ahead of the implementation of computers and smartphones in terms of complexity. Indeed, a businessman has to invest a lot of money in filling the store with goods and forming an acceptable assortment.

In addition, customers who want to make an expensive purchase still prefer to check the equipment before paying, make sure it is functional and free from defects, and get advice on the rules and features of its operation.

Finally, the dimensions of the products greatly complicate their storage and transportation. The low price of an online store, combined with costly delivery over long distances, in fact, may turn out to be more expensive than the high cost of goods in an ordinary supermarket of equipment in the amount of a budget transportation service.

Therefore, large household appliances remain in the top of the goods for sale, mainly due to large retail chains that have the necessary resources for their purchase, storage and transportation.

Goods for sports and outdoor activities

The sporting goods market is actively developing - mainly due to the fashion for a healthy lifestyle. Many townspeople suffering from lack of motor activity buy bikes, start jogging, yoga or various types fitness: each of them can become a client of an online store selling sportswear, shoes and equipment.

Work in this segment requires some preparation: an entrepreneur must not only be well versed in the specifics and characteristics of the products he offers, but also be able to choose what will meet modern trends and be in demand. The assortment of a specialized online store may include such popular products for sale in 2018 as:

Sports equipment and exercise equipment;
Sports nutrition;
Sports suits, training clothes;
Gadgets for supporters of an active lifestyle;
Bicycles and spare parts for them;
Tourist equipment.

Goods for motorists

This category can be divided into two niches - the sale of spare parts and the sale car accessories. The first of these requires an in-depth knowledge of the nomenclature and interchangeability of parts, since the number of car models today is measured in the thousands. Therefore, businessmen practice a narrower specialization, dealing exclusively with specific brands of cars or manufacturers from certain regions - for example, from Korea or Germany.

The second niche is more attractive for beginners: accessories are usually typical or universal without reference to a specific car model, and the markup for them reaches 100%.

What to sell in 2018 in the online store:

Car tires;
Navigators;
DVRs;
Radio and acoustic systems;
Child seats;
Alloy wheels;
Alarm systems;
Motor and transmission oils;
Batteries;
Covers for chairs and floor mats.

Handmade goods

An entrepreneur who is going to sell handmade goods can put up for sale both souvenirs of his own production and products of other craftsmen. Both options are interesting for a beginner due to the lack of competition in this niche and minimal investment in the organization of trade. The top 10 most popular products to sell online in 2018 include:

Paintings;
knitwear;
handmade toys;
Leather bags, wallets, belts, wallets;
Figurines, vases, decor items;
Flower pots;
Cutlery made of wood;
Bijouterie and jewelry;
Designer clothes with painting or embroidery;
Wedding accessories.

Moreover, it is not at all necessary to limit the assortment to handmade goods: raw materials, materials and tools for their manufacture are also in great demand among craftsmen - yarn, thread, ribbons, beads, kits for the production of soap and candles, leather sheets, paints, sets of cutters and much more. other.

Food

A large number of supermarkets and small grocery stores today hinders the development of this segment of virtual trade. To avoid competition, entrepreneurs have to choose their target audience more carefully. So, in ordering food products via the Internet, they are definitely interested in:

Vegetarians, supporters healthy lifestyle life, consumers of organic and environmentally friendly products;
Working people who do not have time for shopping;
Customers buying pizza, sushi and national dishes with delivery.

However, there is a niche in which online stores have undoubted advantage compared to conventional outlets- sale of elite grades of coffee and tea. The main advantages of these products are the high price, a clearly defined target audience, a huge potential for repeat sales and the almost complete absence of analogues on the shelves of grocery supermarkets.

Goods for pets

To imagine the size of the pet supplies market, it is enough to remember that every third Russian family has one or more pets. At the same time, it is rather difficult to find specific food or a suitable cage for a pet in ordinary pet stores - usually only the most popular products are presented here. What can be successfully sold on the Internet:

Food for birds, fish, cats and dogs;
Hygienic fillers;
Means against fleas and ticks;
Cosmetics for animals;
Toys;
Collars, muzzles, leashes;
Cages, carriers, houses;
Clothes for animals.

With the exception of pet food and veterinary drugs, most pet products are made in China, which allows start-up entrepreneurs to buy them literally for a penny and resell them at a high mark-up. In search of products of the middle price segment, you can also turn to domestic manufacturers, who often offer good quality products.

Tickets

Users appreciated the convenience of ordering a variety of tickets on the Internet: for example, if you want to get to a concert of your favorite musician, you just need to go to the operator’s website and make a few clicks to pre-book the required number of seats in the desired row. In addition, online advertising allows customers to learn about the upcoming event much earlier than regular posters.

Popular items for sale online in 2018 are:

Railway and air tickets;
Tickets for shows and concerts;
Tickets for sports events;
Movie and theater tickets.

Competition in this niche is low - mainly due to the complexity of organizing ticket sales. Indeed, transport companies and show business operators prefer to work with a narrow circle of partners, among which only the owner of a popular and frequently visited site can be included.

Chinese products

Due to the minimum requirements for start-up capital and high profitability from China, it attracts many entrepreneurs. However, despite the high competition, such activities remain an excellent option for launching own business in the Internet. and other Chinese trading platforms are:

Shoes, clothes;
Bags, belts and other accessories;
Automotive products;
Souvenirs;
Digital technology.

The main disadvantages of this niche are a strong variation in product quality among manufacturers and unsatisfactory delivery speed. Therefore, the owner of an online store should take the time to find reliable suppliers and purchase a trial batch of products before placing a bulk order.

On the other hand, the same disadvantages can be considered as advantages: it is thanks to them that a private buyer is afraid to order something in China on his own and prefers to use the services of an entrepreneur who has solved all the problems with the choice and transportation of goods for him.

Trends in virtual trading

When studying, a novice entrepreneur should pay attention to modern tendencies virtual trading market:

The most compelling argument for customers is the price. According to surveys by the Yandex.Market service, 64% of online store visitors pay attention to it first of all;
The mobile commerce segment is growing. Customers appreciated the convenience of buying goods directly from a smartphone, and therefore trading platforms began to actively acquire mobile applications;
The number of purchases from the regions is increasing. Of course, megacities like Moscow and St. Petersburg retain their leadership in sales, but recently there has been a significant influx of buyers from the provinces.

Accordingly, a businessman will have to not only find out what is in demand among the population in 2018, but also learn how to properly sell their goods:

In the absence of experience and impressive capital, it is not recommended to start a business in competitive niches such as the implementation of digital and computer technology, household appliances, clothes and shoes of famous brands;
The segments of household goods, food products, car accessories, pet products and handmade souvenirs remain relatively free;
When selling an expensive product, you need to make sure that it is exclusive, rare or specialized;
The site must at least display correctly on screens. mobile devices, although having your own application seems more desirable;
An entrepreneur who organizes prompt delivery to regions and small towns receives additional benefits.

Conclusion

Peculiarities virtual environment have a significant impact on the conduct of trading activities in the network. On the one hand, there are no geographic barriers for an online store, the assortment is limited only by the owner's capabilities, and the lack of need for staff and production space reduces overhead costs. On the other hand, you have to work from scratch to attract customers and promote the site, while an ordinary stall to get a stable flow of customers is enough to place it anywhere with high traffic.

However, the main reasons for failures are still the arrogance and overconfidence of the entrepreneur, his lack of desire to take into account any other opinion than his own, as well as a lack of knowledge in the chosen niche. Therefore, the creator of an online store must clearly understand what exactly, to whom and how he is going to sell.
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