Brands. Computer equipment Acer: country of origin, brand history, promising areas of activity

Company Acer- one of the world's largest manufacturers of personal computers in general and laptops in particular. It would be more correct to say "especially laptops", whose owners we are. Last year, the Taiwanese manufacturer managed to overtake Dell in sales of portable computers, so now it ranks second in the world. And the first place in our country, held by Acer for many years. In total, the company operates in more than a hundred countries around the world. The staff of all divisions included in the Pan Acer Group is more than 39,000 employees, and the total income is about $13 billion.

The Russian market has always been quite important for Acer, in contrast to the same and Dell, which traditionally do not favor the attention of the Russian user. New acer, As a rule, they appear in our country quickly, Acer products are richly represented even in small stores.

Over the past ten years, the Taiwanese corporation Acer Group has consistently ranked among the top five largest manufacturers of personal computers in the world. In terms of sales volume, Acer with its subsidiaries firmly holds a leading position in the computer markets of Latin America and Asia, and is also considered one of the leading computer companies in the US and Europe. Meanwhile, at home - in Taiwan - Acer is known primarily as the creator of the first national PC.

Acer was founded by an entrepreneur Stan Shea in 1976 and was originally called Multitech International, authorized capital was $ 25,000, and the staff - only 11 people.

The company was originally focused on the production microelectronics. True, the first five years the company was engaged in the development of various products for Taiwanese game manufacturers. Gradually, Stan Shi came to understand the fact that to catch up with the world's leading manufacturers household appliances It wasn't going to be easy, and the company switched to the then-nascent personal computer market. Since then, Acer has not actually deviated from the chosen course, focusing almost entirely on the PC market.

In the early 1980s, thanks to government support, the company was able to mass-assemble low-cost IBM-compatible PCs for the first time in Taiwan and enter the international market. The first Acer computer called MicroProcessor-I appeared in 1981, the following year the company introduced Microprocessor II, Taiwan's first eight-bit PC. Appears almost immediately new model, based on the 286 processor.

Founded in 1984 subsidiary Acer Peripherals, which later began operating under its own BenQ brand. In 1985, representative offices were opened in Japan and Germany, and in 1987, Acer Laboratories Incorporated was established - a division for the development and production of its own chipsets. The following year, the entire corporation was renamed Acer (it is taken from Latin and translates as " maple»).

In general, Acer tends not to concentrate all resources within one company, but to develop separate, independent areas. Take AU Optronics, one of the world's three largest manufacturers of LCD matrices, or ALI (Acer Laboratories Incorporated), a rather prominent chipmaker, or AOpen, a PC component manufacturer - these companies are practically not associated with Acer. By the way, in addition to "adult daughters", there are many companies in Taiwan founded by former Acer employees. The most striking example is Asus, founded by four people who previously worked as engineers at Acer.

Acer is a Taiwanese computer and electronics company. The company ranks 487th in the Fortune Global 500 (2011).

Acer was founded by entrepreneur Stan Shea in 1976 and was originally called Multitech International. In the early 1980s, thanks to government support, the company was able to mass-assemble low-cost IBM-compatible PCs for the first time in Taiwan and enter the international market.

In 1979, the company built the first Taiwanese computer for export.

In 1981, the company created the MicroProfessor-II 8-bit personal computer based on the MOS Technology 6502 microprocessor.

In 1985, the company created the world's first 32-bit personal computer, ahead of IBM.

In the same year, representative offices were opened in Japan and Germany, and in 1987, Acer Laboratories Incorporated was established - a division for the development and production of its own chipsets. The following year, the entire corporation was renamed Acer (in Latin, this word means "active, purposeful, smart").

Just in 1988, there was a major breakthrough to leadership: Acer acquired American company Counterpoint Computers (San Jose, California) - at that time a major developer and manufacturer of mini-computers. In 1989, the Taiwanese bought the Dutch company Kangaroo Computer B.V. in exactly the same way, which then became the basis of the production facilities of the AcerEurope division.

Also in 1989, Acer and Texas Instruments, a leader in the US semiconductor industry, formed a joint venture to produce memory chips. In 1990, Acer acquired Altos Computer Systems, one of the leaders in the production of multi-user systems, for $94 million. In 1991, Acer engineers developed ChipUpTM technology, which was licensed to Intel in 1994.

In 1992, Acer moved its headquarters to Singapore: the company was growing rapidly, and this city-state had an unusually favorable business climate.

In March 1996, Acer opened an assembly plant in Finland for the Russian and CIS markets.

In 1997, Acer, already a leader in the computer industry, acquired Texas Instruments' laptop division.

In the same year, Acer introduced a new platform called X Computer. the main objective- instead of expensive universal machine present the user with several specialized devices.

In 2000, one of the production units was spun off into an independent company, Wistron.

In December 2001, Acer announced the spin-off of its Acer Communications & Multimedia division into a separate company called BenQ; in 2006, Acer sold its shares in BenQ.

In 2007, Acer acquires eMachines, which is sold as an independent brand.

In 2007, Acer acquires Gateway and Packard Bell.

In March 2008, it was announced that Acer was buying E-Ten Information Systems (manufacturer of Glofiish communicators, which have gained wide popularity in Russia and Ukraine). The acquisition of the company was completed in the third quarter of 2008. The deal is valued at $290 million.

In February 2009, at the Mobile World Congress in Barcelona, ​​the company presented its first product line of communicators (the company itself calls the devices smartphones), produced by the resources of E-TEN. The latter is clearly evidenced by two models of the line - Acer DX900, whose sales began in Russia in December 2008 under the name Glofiish DX900 and Acer X960, which is a regular restyling original model glofiish X900.

Brand: Acer

Industry: computer technology, electronics

Products: monitors, desktops, laptops, tablets, netbooks, projectors, smartphones, etc.

Owner company: Acer Inc.

Year of foundation: 1976

Headquarters: New Taipei, Taiwan

Performance indicators

Financial activity indicatorsAcerInc., $mln

Revenue (turnover)
Gross Profit (gross income)
Operating Income (current income)					6.4 (estimate)
Operating Margin (current profit)
Income Before Income Taxes (earnings before tax)					7.42 (est.)
Net Income (net income)					6.60 (est.)

A source : company data, annual report

history of the company

The history of Acer began in the 70s of the last century, already legendary for the modern IT industry. It was then that, for example, Apple (1976) and Microsoft (1977) were formed. The history of Acer Corporation is part of the global history of the industry.

The company, which was created by a young Taiwanese entrepreneur Stan Shi, was then called differently and, admittedly, rather nondescript - Multitech. The start-up capital was also modest (although more than Apple's) - $25,000. The company then employed 11 people and was engaged in the development of various kinds of stuffing for the newly appeared electronic (not yet computer, of course) games. Nothing out of the ordinary, just like everyone else.

Unlike Japan (and subsequently Korea), Taiwan relied on small and medium business. Already in the 60s, technoparks were created there, and the condition for obtaining various kinds of benefits was the development of high-tech products. The low cost of labor (at the time described) attracted foreign capital - primarily Japanese - to locate production in Taiwan. They had to be “fed” with components, which was what numerous small companies were doing. Very similar to modern Russia, is not it? But there are also differences.

Sources describing the history of Acer in its early years contradict each other. So, some say that for the first five years of its existence, the future leader of the IT industry was engaged in the production of components for game manufacturers. At the same time, the Russian Wikipedia indicates that already in 1979, i.e. already in the third year of its existence, Acer (then only the future Acer) had already launched the first Taiwanese export-oriented computer on the market. Two years later, the company created an 8-bit personal computer MicroProfessor-II based on the MOS Technology 6502 microprocessor. It turns out that a small company at that time developed its own computer, and at the same time produces components for games? Apparently yes. Sources say nothing about Acer investors, which means that the development of computers was carried out at their own expense, i.e. obtained from those same components. Yes, and computers at that time were a risky business.

The fateful, as we would say today, decision was made in 1981, when the company left the games market, concentrating entirely on the production of computers. In fact, it was a choice between a tit in the hands (components) and a crane in the sky (computer). Today we know what Stan Shea and his colleagues did, but it was not an easy choice. Let's say the same Bill Gates acted differently, as evidenced by the name of his company: Microsoft. And only today, after almost thirty years, the software giant is thinking about the production of "hardware" (it is not yet clear what it will be, perhaps mobile phones). But back to Acer.

In 1985, the company created the world's first 32-bit personal computer, ahead of IBM. Strategy further development was almost obvious: absorption. The first of the significant events of this series occurred in 1988, Acer acquired the American company Counterpoint Computers (San Jose, California), a major developer and manufacturer of minicomputers. In 1989, the Taiwanese bought the Dutch company Kangaroo Computer B.V. in exactly the same way, which then became the basis of the production facilities of the Acer Europe division. Also in 1989, Acer and Texas Instruments, a leader in the US semiconductor industry, formed a joint venture to manufacture memory chips. In 1990, Acer acquired Altos Computer Systems, one of the leaders in the production of multi-user systems, for $94 million.

However, the occupied positions must be maintained, while the market was changing before our eyes, becoming low-margin. Producer price wars cut profits by several times: if in 1988, with sales of 530 million, profit was more than 25 million, then by 1990, with sales of almost a billion US dollars, profit was only 3.6 million. In addition, strong local the currency reduced the profitability of export operations. Taiwan is a small island.

It was necessary not only to change the strategy, it was necessary to change the business model. However, the first such attempt was unsuccessful. The new top manager, Leonard Lew, who joined Acer from IBM, began to introduce American standards in the Asian company. Outcome: mass layoffs, losses. In 1991, Acer, for the first time in its history, indicated a negative figure for the “profit” column in its annual report: - $ 22.7 million. Sten Shi resigns, but the shareholders do not fire him, but Leonard Lew. Recall a similar story at Apple: Steve Jobs still had to leave there, only to return much later. After all, West is West, East is East.

Having received a "credit of trust", Steve Shea acts. In a 1995 interview with Financial World, he compares Asian computer makers to Asian restaurants - it's delicious, it's everywhere, but it's completely faceless. To counter this situation, Sten Shih wants to build a computer company called McDonalds, a company with a strong brand and strict quality standards. This was something that no one else was doing at the time: instead of assembling computers in Taiwan and then transporting them to local markets, Shi ships only components for local assembly. Comparing computer components to buns, meat and cheese, he forges new algorithm production of computers, resulting in not only a radical reduction in logistics costs, but also a sharp increase in the level of service. Like his “ideal”, Shi not only opens his own assembly plants, but also sells franchises for the right to assemble products under the Acer brand. The fast food analogies were so transparent that Stan Shea was nicknamed the "Ray Kroc of the PC industry." Who is Ray Kroc? This is the man who made the world chain of fast food restaurants out of the provincial roadside cafe of the McDonalds brothers. Stan Shih did about the same thing in his industry: he saw a new business model and implemented it.

And after a few years, he found himself face to face with the most serious problems. The world has changed again. The general crisis of the hi-tech industry could not bypass the Taiwanese corporation. Pan Acer Group got into trouble in 2001 due to a combination of circumstances that, superimposed on each other, made the fall especially rapid. As a result of the recession in the global market, corporate customers have suspended purchases of new computer and telecommunications equipment. Acer's business at that time consisted of two parts: the first direction - the production of components for IBM, Motorola, Hewlett-Packard, Dell, the second - the manufacture of computers under its own brand. The decline in demand has dealt a blow to the entire business of the company.
The results of 2001 turned out to be rather unhappy for Acer. Its revenue decreased by $1.6 billion compared to the previous year. Business of the main divisions of holding - Acer Group and Wistron Group - was reduced by 20.6% and 25% respectively. In September 2001, the value of Acer shares fell to almost an all-time low of $22.9 per share. The foreign bankers who arranged the lines of credit for Acer became nervous. Stan Shea, founder and chairman of the holding, has never been inclined towards centralized management. According to Western recipes for corporate governance, at the time of the crisis, the concentration of all resources in one hand was required. Representatives of Western bankers turned to Lian Kuo-Shu, chairman of the board of one of the largest Taiwanese banks Chiao Tung Bank, with a request to clarify his position regarding Acer. Kuo-Shu replied that he would not refuse to support the company. Believing that Stan Shea would be able to retain control of the enterprise, the investors were not mistaken. In 2002, Pan Acer Group quickly regained lost ground. Its turnover for the year amounted to $12.9 billion, an increase of $3.4 billion compared to 2001.

In January 2005 Gianfranco Lanci succeeded the legendary Stan Shea as President of Acer Corporation. Starting his career at Acer Italy as Managing Director, he was soon elected President of Acer EMEA (Europe, Middle East and Africa) in 2003. In the same year he was nominated to the position of President of Acer Inc. OBG (Acer Regional Development Business Group), coordinating sales and marketing activities in Europe, the Middle East, Africa, North and South America. In 2008, Lanci further solidified his position at Acer by becoming president and CEO of the company.

However, in 2011, the Italian was "out of the game" The reason for the resignation was a disagreement with members of the board over the course of the company's development. The decision was made on March 31, at a meeting of the board of directors and entered into force immediately. Temporarily, the duties of Lanci were taken over by the chairman of the board JT Wong(J.T. Wang).

"Lanci was at odds with most of Acer's board of directors over the company's future development," the official statement vaguely states. In particular, disagreements arose regarding the scale of the business, the pace of development, the consumer value of goods, brand positioning and resource management.

According to industry sources, the real reason for the exit was that Acer was unable to withstand fierce competition from Apple. By the way, this was the reason that the ex-head of Nokia Olli-Pekka Kallasvuo and the former head of LG Electronics Nam Yong resigned.

According to market participants, the emergence iPad tablet in 2010 had a very strong effect on the netbook sector, which essentially merged with the entry-level laptop sector. As a result, Acer did not see any growth and in November 2010 introduced its own Tablet PC. Inferior to Acer and on the other front of competition - the smartphone market. As a result, Gianfranco Lanci was forced to leave his post. True, the improvement of the situation is still imperceptible: judging by the results of the 1st quarter of 2012, the indicators, albeit slightly, are deteriorating. All hope is to choose the right policy in relations with other participants in a very complexly configured market. Here is an example.

Recently, Acer management has already criticized Microsoft's decision to release its own Surface tablet computers on Windows 8. And today, CEO Taiwanese company issued a direct warning to the Redmonds. “We have already asked Microsoft to rethink this. Think twice,” said Acer CEO J.T. Wang in an interview Financial Times. “This [Surface release] will create a huge negative impact on the ecosystem, and other brands may react badly to this.”

Microsoft has already acknowledged the potential backlash from its OEMs to its own-branded tablets appearing on store shelves alongside devices from Samsung, Asus, Acer and others, and noted that such competition could "affect their commitment" to the platform. Not only does Wong fully agree with Microsoft's suggestion, he also believes that the Redmonds will sell partnerships for next to nothing: "That's not something you're good at," he continued, "so please think twice."

Still, it is useful to have in business partners a person who can speak without being embarrassed by his frankness.

A story about Acer in the historical context of Taiwan's separation from mainland China, their relationship with Japan and the USSR is possible. Host - Rustam Vakhidov, "Brendyatina" project of radio station "Mayak".

For those who want to relax - 100 seconds about Acer

love stories

I prefer Acer brand computers because I heard good reviews about them. But when I came to a computer store, I was not satisfied with the appearance and price of computers of this brand. Then I noticed the Emacchines laptop, which suited me in every way. And when I bought it, I was happy to find that this brand is a sub-brand of the Acer brand.

Gadget manufacturers

Today, Acer is one of the largest hardware and electronics manufacturers from Taiwan. It manufactures desktop computers, laptops, tablets, smartphones and many other devices. In total, the company is represented in more than one hundred states of the globe.

In 1976, in Taiwan, Stan Shi, together with his wife Carolyn Yeh and other partners, founded a company called Multitech International, which included only eleven people.

From the very beginning, the company was going to deal with the supply of electronic components and consulting in the field of microprocessor technology.

However, during the first years since its founding, it has been developing essential products for game creators. Over time, Stan Shea will completely switch to the computer technology market, and will no longer deviate from the given direction.

Acer's founder's career began by successfully designing and developing Taiwan's first calculator. A few years later, Multitech International was founded - the future global supplier of personal computers.

The initial capital of this enterprise amounted to only 25 thousand US dollars. At the time Stan Shea left the Acer Group, the combined annual revenues of the three firms (Acer, Wistron, and BenQ) were over $22 billion, but that was much later.

He also became a member of the board of directors of all three companies, having a hand in the creation of each of them. In addition, Shi was a member of a number of social and public organizations.

The founder of Acer has received numerous awards throughout his career. Back in 1976, Stan Shi was included in the list of the ten most prominent young people in Taiwan.

He was awarded a similar title in the early 80s, and in the late 90s he became the international leader of the year. Full list awards looks quite impressive, and it could well become a topic for a separate article.

Stan Shea - good example a competent leader who achieved success at a fairly young age, and subsequent years only strengthened his position and business. From the very beginning, he perfectly combined the qualities of a manager and the talents of an entrepreneur.

A graduate of National Chiao Tong University in Taiwan, Shi received his bachelor's, master's, and honorary doctorates in 1968, 1971, and 1992, respectively (Department of Electronic Engineering). He was also awarded an Honorary Doctor of Engineering degree from the Hong Kong Polytechnic University in 1997.

Subsequently, he became the first Asian CEO to receive the Thunderbird School of Management's highest award as an honorary doctorate in international law. Stan Shea became known not only for his successful business and brand development, but also for his unique management models, one of which clearly illustrates the vitality of the global IT industry.

In 1987, the company was renamed Acer, and subsequently became world famous under this name. At the same time, the brand received support from the government, which played a significant role in its successful promotion.

This support made it possible to increase the production of low-cost computers and enter the world market.

Acer's very first PC was called the MicroProcessor-I. A year after its release, the first 8-bit computer appeared in Taiwan - MicroProcessor-II.

In the 80s, a subsidiary company (the future BenQ brand) was founded, a division for the development of its own microcircuits was created, and representative offices of the company were opened in Germany and Japan.

By the way, the word "acer" was borrowed from Latin, and meant "swift", "purposeful". It perfectly reflected the process of the rapid development of the digital world and the subsequent success of the company itself in this area.

In the late 80s, a large Californian company was acquired, which was engaged in the development and production of mini-computers. At the same time, another important trend emerged: Acer did not seek to concentrate all available resources within a single enterprise.

Instead, she actively developed subsidiaries and separate areas. For example, enough famous manufacturer of computer parts and components are AOpen, a company that is practically not associated with Acer, and, nevertheless, is its subsidiary.

The same can be said about the largest manufacturer of liquid crystal matrices ALI. There are also many companies based former employees companies. So, at the origins of the well-known company ASUS are former Acer engineers.

In 1988, the corporation received the solid name Acer Group, which is still used today. It includes three large companies.

In the 90s, the European positions of the corporation are constantly strengthening. In addition to entering the US market, there is an absorption computer company from the Netherlands. Already in 1997, Acer became one of the market leaders in the production of PCs.

The beginning of the 21st century was marked by a purposeful change in the structure of the company, which had a very beneficial effect on the business as a whole. In those years, the IT industry was going through hard times, but Acer managed to get out of the crisis and increase their income.

At the same time, they reduced the number of workers. Efficient marketing strategies were developed and successfully implemented, which helped in the utilization of existing distribution channels.

In 2003, the company presented its own concept of the "digital home" of the future, and this happened at a press conference. Acer presented a high-tech integrated system, which included five main devices: PC, LCD TV, E Box, radio and tablet.

In addition to the keyboard and wireless mouse, the PC was equipped with a control system and a remote control. Its feature also became the ability to instantly change the mode (for example, from listening to audio to watching a video).

By 2005, the company employed only 7.8 thousand people. However, in just a few years, revenues have grown by more than US$6 billion. The greatest success was observed in the European market. Acer's market share has grown steadily.

In the mid-2000s, almost the only possible growth factor for the computer industry was the production of consumer laptops. That's what the company did, and it diligently stuck to its chosen course for the next few years.

While Acer's main competitors have been chasing online sales and high-profile customers, the firm itself has been focused on retail consumers, preferring more traditional distribution channels.

By 2007, it became the world's third largest supplier of personal computers, and was in second place in the production of laptops.

Acer aimed to become almost the largest PC manufacturer in the world and, I must say, made very confident steps in this direction. However, customer demands were changing rapidly, and this should also be taken into account.

In 2008, a company called E-TEN was acquired, allowing Acer to finally enter the smartphone market. The first well-known line of such devices was the Tempo series.

In 2009, the X960 appeared on the Russian market. It was the first feature-packed smartphone in the Acer Tempo series under Windows control Mobile. It was very easy to manage it thanks to the original animated 3D interface that looked like a desktop. There was also a special application for quick updates.

The neoTouch S200 is one of the first Snapdragon chipset powered devices. In addition, he was one of the first "smart" phones that ran the operating system. Windows Mobile version 6.5. Its sales began in 2009.

Every year, customer requests have steadily grown, but Acer has managed to offer interesting and unusual technical capabilities by developing new gadgets.

The Acer Liquid line of smartphones was notable for launching the world's first mobile device with an Ultra-HD camera. This device was already running the Android system. The company sought to keep up with competitors in this as well.

The Iconia Smart smartphone with an all-metal body also worked under Android OS. Unfortunately, it turned out to have a non-standard screen resolution, and therefore not all applications could work correctly on it. In general, it was the Liquid line that turned out to be especially successful.

In 2010, Acer signed a memorandum of understanding and long-term partnership with Founder Technology. At the same time, according to research by Gartner and IDC analysts, Acer became the world's first notebook supplier.

A year later, the company's specialists began to create a "cloud" software. In addition, the corporation itself became a sponsor of the Olympic Games.

Unfortunately, during this time, Acer did not please its fans with the release of interesting mobile devices (not counting budget models), and the competition in the Android gadget market was very high.

About the corresponding unit was almost forgotten. The situation changed when the CloudMobile S500 smartphone was announced. This happened in 2013, just after a major reorganization, when the CEO and Chairman of the Board resigned due to poor performance financial activities of the company.

And this despite the fact that at that time Acer were the fourth in the production of personal computers in the world.

What makes CloudMobile S500 so special? In addition to excellent characteristics, this device turned out to be very affordable. This time, the manufacturer has focused on compactness, as well as on the appearance. The smartphone turned out to be a beautiful IPS-screen and affordable price.

It was equipped with a powerful latest generation Qualcomm processor, as well as the best sound among Android devices at that time.

The design turned out to be especially remarkable: original and minimalistic; metal lining on the body and rounded ends. The entire front surface was protected by solid glass, and there were no fingerprints left on the back surface.

What are modern Acer PCs and laptops? Of course, they are very difficult to classify as premium equipment.

However, this, perhaps, is the beauty of the company's approach: the average consumer does not need to pay extra for the logo at all. famous brand, and at the same time he gets a decent quality, and the company itself - deservedly high sales.

By this criterion, Acer noticeably outperformed many of its other competitors. Their success cannot be compared to Apple's success, and all this at great opportunities and an affordable price. By the way, Stan Shea once said that Apple does not know how to sell inexpensive equipment, and therefore is unlikely to be able to cope with the competition.

And today Acer's ambitions are obvious, and they have every chance to become #1. The company is headquartered in Taiwan, but has offices and factories in many countries around the world and employs thousands of people.

For the past ten years, Acer Group has been in the top 5 largest PC manufacturers. In addition to computers, laptops and smartphones, the company develops and produces server equipment, digital devices, home media systems, displays, projectors, netbooks and tablet computers.

In terms of sales, the corporation, together with its divisions, holds a leading position in the Asian and Latin American markets, and is also one of the leading computer manufacturers in the American and European markets.

Nevertheless, in their homeland, Acer remains nothing less than the creator of the first national PC. There are many such companies in Taiwan, but none of them has been able to have a similar impact on the computer market.

The Russian market is also quite important for Acer. It's no secret that companies like Dell are not too fond of domestic buyers, but Acer is doing quite differently. Buyers have access to new products, but the range of products is available even in small stores. IN last years the company is also active in online sales.

During his evolutionary development, man has learned to do a lot, and one of his most important inventions is a computer. This invention has become incredibly popular and perfect, and it is no longer possible to accurately guarantee that a computer is controlled by a person, and not vice versa. Thus, one of the most popular and trusted consumers, Acer, which celebrated its 30th anniversary a few years ago, still supplies the market with high-quality and reliable products. However, not every consumer considers it necessary to comprehend the marketing secrets of this company. If so, it's time to reveal them!

A few facts from the history of Acer

Let's start with the fact that the Taiwanese company Acer, as an independent unit, was created in 1976 by entrepreneur Stan Shi (then it was called Mulitech International, and already in 1988 a name known to everyone today appeared). At the beginning of its existence, the company consisted of only 11 people.
Gradually, Acer's activities began to gain momentum, and soon it could already be called a company that for the first time in Taiwan was able to mass-produce computers. Moreover, as it developed, Acer created other companies (the most famous example is Asus). The first computer that came out from under her hand was the MicroProcessor-I. And even despite the fact that in 2001 the company was going through a severe crisis, it was able to emerge from it as a winner!

Acer marketing policy, target audience, competitors and company management

To date, Acer has a strong position in the top five world leaders in the production of computer equipment. Competent marketing policy of the company allows with an enviable constancy to increase sales channels, from which the percentage of sales of its products is also constantly growing.
Acer products are designed for a wide target audience due to their affordable prices, which distinguishes it from competitors' products. Furthermore, Acer laptops- today it is one of the best-selling goods in the country and in the world as a whole in this segment.

Recall that he founded Acer and managed until 2005 by Stan Shea; in 2005, Gianfranco Lanci became president of Acer, and in 2011 Jim Wong took over. Perhaps the company achieved its success precisely thanks to the periodically changing management (each president made his own contribution to the development of the company).