Business plan for the sale of handmade souvenirs. Making souvenirs with your own hands at home

As practice shows, business on souvenirs can bring up to $ 2 thousand per month. But it largely depends on how to organize it, on what to concentrate its business.

Business features

First of all, let's figure it out how attractive business on souvenir products is attractive. According to research, about 30% of their income, people spend annually on souvenirs. Moreover, the niche is huge, variation, and in each of its variations there is always its own buyer. So, you can implement your ideas in such directions:

• souvenirs for football and hockey fans;
• for tourists;
• corporate, private orders;
• author's work and so on.

Depending on what audience your business will be designed, its seasonal fluctuations will also be calculated. For example, most corporate orders will be on public holidays: New Year, Eighth of March, etc. Tourists are most buying products in summer periodWhen there is a maximum influx in the city of vacationers. Football and hockey fans more often buy scarves, figurines and badges on the eve of the next match. Copyright is usually bought round year Without noticeable splashes sales.

Knowing when approximately expected excitement on products, you can in advance to activate the work of the business and saturate the market with the necessary products.

Types of business

Despite the fact that the business is considered home, the ideas of its implementation will help organize both small additional income and substantial profits. Implementation of the idea can be online or offline format. You can make souvenirs with your own hands and sell them, and you can act as an intermediary, implementing products manufactured by other masters.

Ideas Mediation

In this format, ideas can be implemented in two ways.

1. Acquire a product wholesale in companies that are engaged in the industrial production of souvenirs. You can find them through the Internet, and not only within our state.
2. Working with masters that make souvenirs with their own hands. A lot of women who sit at home, in leisure make various souvenirs with their own hands. You can find them on thematic or female communities or forums.

The advantage of this business implementation technology is that souvenir products You can place an extra charge in 200% of the purchase price. This compensates for the low cost of one unit of goods.

Making your own hands

If you are not ripe for large business, You can point to sell crafts made with your own hands. True, in this case you will have to make it yourself to generate ideas for souvenirs - unique things are most in demand. And at home, you can make anything you like. It all depends on what audience your ideas are designed to.

If souvenirs for sports fans are mainly purchased in bulk from suppliers, then the author's things, for tourists, corporate clients need original ideasimplemented by your own hands. It can be:

• wooden crafts;
• crystal figurines;
• miniatures depicting attractions;
• memorable postcards and so on.

• soap handmade;
• original candles;
• decoupage items;
• carving and so on.

As a rule, the implementation of such works is also the privilege of women who perform their homes at home.

Printing on T-shirts and Circles

Men prefer to implement ideas more thoroughly. For example, open the point of printing pictures and inscriptions on T-shirts and circles. Of course, it is a bit home businessBut it is quite suitable for the concept of business with your own hands. This case involves scanning a photo ordered for printing or creating a unique picture, printing it on the thermal film and applying to the desired surface. The implementation of any idea will take no more than 15 minutes. Simplicity of technology allows you to print even at home if the volume of orders are relatively small.

To do this, have:

• scanner - 3 500 rubles;
• printer 4-5 thousand rubles;
• computer - 15 thousand rubles;
• printing machine (enough ordinary iron at first, if you organize production at home).

From raw materials should be purchased

• t-shirts - 80 rubles / pcs.;
• mugs - 25-50 rubles / pcs.;
• thermobumagu - 5 sheets (A4) 300 rubles.

If the business is not homely, you will need to rent facilities. It's the wisdom of all to take it in a large mallwhere there will be a high passability per day. In this case, the cost square meter per month can reach 30 thousand rubles.

Calculation of profits

Calculate precisely profit and business costs are difficult. It all depends on the home you will keep a business or from an office, which direction of souvenir products to engage, to make them independently or will be an intermediary.

But even with the most expensive version, it may well be a profitable business for women. Investments The project will require relatively small - no more than 30-35 thousand rubles. If we talk about souvenir printing, you can sell mugs 300 rubles, T-shirts - 350 rubles. Such a home business will pay off for about a year. But it is still a very suspended period, as much depends on the number of orders, the subject of souvenirs and other things.

Sales sales

Another important questionTo solve, organizing a souvenir case - the sale of goods. You can open a little souvenir shop. The place of its location is chosen depending on the subject of souvenirs. For example, sports attributes make sense to implement stadiums and sports field. Items for tourists - on the main street of the city, where their stream is as large as possible. Products intended for women are well sold in shopping centers.

If you make products at home, you can search already workpoints and sell it there. In this case, large stores are also suitable, supermarkets.

You can create an online store. it the best way Organizations of business for women. In this case, they may not break away from homework, accept orders, advise and send them by mail. If there are no funds to develop an appropriate site, you can implement manufactured souvenirs through social networks and boards of free ads on the Internet.

Start of your business

Whether to register its business officially depends on its format and volume realized products. For example, for women who sometimes make something to order, it makes no sense to spend time and means for registration of documentation. But if the implementation of souvenirs brings a permanent income, it is better to issue this case in the manner prescribed by law.

If you are engaged in mediation, implementing products from other masters or your own, best register individual entrepreneur - You are unlikely to have to deal with large supply parties. If you implement the goods by purchasing it in bulk in large manufacturers, or your company has several founders, it makes sense to register LLC.

Then we are looking for a room. For a small shop, you can remove the room with an area of \u200b\u200b15-20 square meters. m. Put the counters, stands and cash machine. The latter must be registered in the tax.

Purchasing goods first need small wholesale batches. Then, finding out what is sold best, focus on purchasing this product.

Business rules

Regardless of whether you sell souvenirs or tourists, your business should be organized according to certain rules. Then he significantly increases the chances of success. The main rules are:

1. Do not lead business in secrecy. Tell me about him all friends and acquaintances.
2. Take part in profile exhibitions. This will help not only tell about yourself, but also explore the market, to get acquainted with new products, communicate directly with the target audience.
3. Even if you have offline business, do not ignore the Internet. Look for suppliers and customers there, advertise yourself through it.
4. Remember that success will only bring exclusive products.
5. The feeding of goods must be appropriate, especially when you implement the goods for women. And this concerns not only souvenir shops, but also online stores.
6. Even implementing hand maid, avoid the same way.
7. If you yourself master and implement your products, unite with other masters.

Encyclopedic certificate: souvenir shop - trade enterprisespecializing in sale of souvenirs, gifts, cards, original interior and life items.

Despite the fact that postcards, souvenirs, gift wrapping and interior decorations are not among the essential goods, they use sustainable demand. If you decide to try the forces in the development of your own business and, being creative, looking for a lesson in the shower, try to open a gift shop.

Step by step to the growth of sales of souvenir products

Step one: Choose format

A variety of souvenir products is so great that, before opening its souvenir store, it is necessary to determine the specialization. You can focus on the sale of exclusive products and VIP gifts - this niche is almost not busy. However, note that in this case an impressive investment will be needed.

Counting, how much does the souvenir shop cost, are looking for a quick and inexpensive start? Choose: Ethnographic souvenir shop (for example, products from India, China, Thailand or Turkey), a small shop postcard or sale of handmade products.

Step two: Preparing legal and material base

The easiest way to register IP. So you will save time on paperwork and you can conduct tax accounting on a simplified scheme. Since you will have retail, Take care of the purchase and registration of the cash register.

As for the premises, the most budget (from the point of view of the start) option is the rental of a small area in the shopping center. You fit the ground floor, in this case, even at first, you will have a good customer stream. It will be worse than trade on the second, and on the third it makes no sense to become in general - what an attractive low it would seem to lease, you will not pay it. You can find for rent and a separate room - it will have a greater space for implementation. designer ideas. This option is good if you plan to introduce a fundamentally new product category (for example, no one offered souvenirs from India in the city).

For the organization of commercial space, you will need racks, shop windows, stands and other equipment. To save, you can purchase a used hardware or make part of the items with your own hands - it will be quite in the format of your store.

Step Third: Form assortment

The easiest way to start trading souvenirs is to purchase goods on the wholesale database. To do this, you need to devote some time monitoring market. You should be interested in reliable suppliers that provide uninterrupted delivery and constantly support an extensive range.

If your choice is the sale of original ethnographic products, do it search foreign manufacturers or wholesale suppliers abroad. Well, if you find the opportunity to go beyond the goods yourself - this is how to offer the goods that no one in the city is at a very attractive price already taking into account the good mark.

Another option is to make the manufacture of goods for your shop personally, to organize a small shop on making souvenirs or suggest exploring the works of people who are engaged in needlework.

Whatever it was, the assortment needs to be engaged constantly. After 2-3 months of trade, it will allocate positions that are sold best and must constantly be available. However, you often have to appear new items, otherwise regular customers in search of something new will soon switch to another gift shop.

Where to get money?

Most market participants started on their money - no big starting investments are required. The most voluminous costs of expenses are renting and purchased goods. For good start (It is best to start work during the holidays) Your souvenir shop will pay off for 3-6 months, maximum for 1 year.

Underwater rocks

Please note that trade and souvenirs are very susceptible to seasonality - in the "low" sales period almost no. In addition, this type of business depends on the overall well-being of society - during the economic recession, the demand for souvenirs drops sharply.

Pay attention to advertising - without it there will be no client flow. In addition, an atmosphere is important for the souvenir shop. Carefully think over the interior - not necessarily expensive, but certainly stylish. Make branded business cards, packages, price tags.

Let's sum up

Trade of souvenirs can become not only business, but also fascinating hobby. Start your business in this niche is relatively easy, you can do without larger investments. Is the store of souvenirs profitable? This is a great option for those who want to make a favorite thing and wishes to gain financial independence. However, do not wait for colossal profits.

The fashion was returned to unusual gifts, thereby profit from sales of souvenirs and gifts increased by 20-25%. Taking into account the statistics, you can safely open the store souvenirs and gifts, the profit of which will grow every year.

In this article, we will look at the business plan of the gift shop and find out how now this niche is beneficial and the market is free.

But before relying on the statists, let's consider what you need to open such a store in more detail. So, in this review, we together will make a business plan for gifts and souvenir products with calculations for 2018.

Competition

1. Analyze what products are offered by competitors, which is bought and how often, the price. Information will be taken into account in the business plan. This will allow to purchase a range of gift products with high demand.
2. Pay attention to the online stores of gifts, they can also learn a lot: how do they lead a dialogue with the buyer, which is offered which time delivery is carried out. Later, it is necessary to make an emphasis on the fact that, by entering you, you can buy something at once without waiting for delivery.
3. Explore the local market: if the store of exclusive gifts already has some kind of area, then it will not make sense to open it. Revenue, of course, will, but still not great enough to call the business successful. In addition, if the store-competitor also produces small amounts of sales, this does not mean that they do something wrong. It is possible that this product in a certain area or city is simply not in demand.

There are always a lot of gift shops, so you must undoubtedly think about what your store will differ from the rest. It will be appropriate to open a business with its "highlight". You can bring out such products that there is no one at all in the city. For example, Korean handmade decorations. Let their assortment be not big, it is not necessary to specialize this, but it would be good to mention the presence of such an opportunity.

Location

Highly an important point In the opening of the store of gifts, of course, is its location. Consider in the business plan that the store should be in the place of great passability, preferably in the city center, or in large shopping centers.

Even if the price you will be 10-15% more than the stores that are in another part of the city, you will have to buy anyway, as it turns out to be in the field of vision of potential buyers. In addition, based on the psychology of people, they will always go to the center, the crowded place to buy good gift, not to buy it somewhere "on the knocked".

At the initial stage, it is not necessary to open a large point with 5,000 names of gifts and a large quadrature. Start with small, for example, from 20 m². We will consider the opening of such a store in the shopping center with a large crossway. The price of such a room will, of course, spread from Moscow to other regions. The list of business plan expenditures will take averaged cost - 15,000 rubles per month.

If there is no repair in the room, it is not necessary to redo it - just decorate your taste. Usually in gifts stores use their products as a scenery that the client can immediately buy. The designer will not need, you can make everything yourself - focus on the calculation and registration of already existing competitors, personally inspect the similar points in your city, watch photos in Russia and abroad.

Equipment for work

For the work of the Gift and Souvenir shop, you must purchase the following equipment:

1. Computer for accounting - 15 000 rubles. With it, you can also post upgrades, new supplies that come to the store, their photos on social networks;
2. Cash register - 15,000;
3. Bar coding equipment - 7 000;
4. Different stationery and objects of shallow necessity - 10,000;
5. Stands for calculation, cabinets, racks - from 50,000;
6. Other unaccounted costs - 50,000.

Total, in the business plan, the cost of acquiring equipment will be about 150,000 rubles.

Of course, for any business, it is necessary to issue official papers and register into the tax service. You can open up as IP and LLC. It will cost from 5,000 to 11,000 inclusive.

Assortment of the Store

Before you open your business, you need to deal with the assortment, the thoughtless purchase of gifts and souvenirs will not give positive results. Maybe this will be the goods for all or the exclusive products of handmade, which will be slightly higher in price? Depends, first of all, from what competitors trade

If you are aware of trends and know which customers need to be needed, and there is no such store in the area, then you will feel free to open, as such a business will already be successful in view of your individuality, and therefore in demand.

Gifts must be for any case for any customers: a wedding, birthday, graduation, anniversary and more. Some like buy original and unusual gifts for yourself, just like that.

Gift products of a wide profile (postcards, balls, confetti) is purchased from wholesalers, and exclusive - in online stores. When accounting for expenses in a business plan for the purchase of an assortment, do not prefer the cheapest product names, seduced by the price. Having bought a gift that immediately breaks in his hands, customers will be disappointed and tell about your friends. Bad reputation to business is absolutely nothing to do, it will affect the demand in the shortest possible time.

DIY HEND-MEYD is always welcome, reasonably open a separate line of goods in the store: handmade soap, decoration, postcards, embroidery and much more. GOODS Hand-Maid can be bought directly from manufacturers at the contractor, including the cheating to sell in the store. You can cooperate at once with several local manufacturers to find out whose range is bought better.

For the traditional gift of souvenirs and gifts, there should be a screwdriver on the products, at a minimum, - 200%.

The range of goods is assumed as follows:

The cost of buying an assortment is - 76 000 rubles.

Sales Income - 1,520,000 rubles.

Staff

If it is supposed to open a small store, then employees can take a minimum amount. Director and two sellers (seamless work).

The director should be engaged in such tasks as the search for goods, communication with suppliers, conclusion of contracts, delivery control, employees, and much more.

Expenditures in the business plan for monthly salary to employees:

1. Director - 30,000 rubles.
2. Seller (2 pcs.) - 40 000 rub.

Total monthly spending spent wages Employees will be 70,000 rubles.

Tax deductions - 21,000 rubles.

Carefully monitor the quality of your employees, it is from them directly depends on the success of the gifts store. Especially from sellers who need to be as trapped and able to sell well. The buyer comes not only for the gift, but also for the desired mood, it is important for him to make sure that it gives a really useful and unusual gift.

Advertising shop

As advertising, any advertising methods can be applied as traditional - leaflets, banners, stocks when opening and promotion on the Internet. In the project business plan, you need to make a list of at least 50-100 advertising tools that you will be discussed in the first months.

Take advantage of the most basic that do not require any costs - this is an advertisement in social networks And among friends. Create groups, post photos of products. It is not necessary to hire a professional photographer, you can take a time from friends nice camera And take pictures yourself.

The store name must be memorable to do not even know about him, have not passed by. At the end of the shopping center, you can place a sign or banner, which will cost 10,000.

Costs and payback

Starting investments on the opening of the store of souvenirs and gifts:

1. Rental of premises - 15 000 rub.;
2. Equipment for Store - 150 000 rub.
3. Assortment 76 000 rub.
4. Advertising - 10 000 rubles.
5. Opening IP - 10 000 rubles.

TOTAL: 261 000 rubles.

Monthly expenses in the business plan include:

1. Rent for the room - 15 000 rub.;
2. Salary staff - 70 000 rubles.;
3. Tax and social deductions - 21 000 rubles.;
4. Assortment of goods - 5 000 rubles.;
5. Advertising and Promotion - 5 000 rubles.
6. Income tax - 228 000 rub.

TOTAL: 415 000 rubles.

According to statistics, 20% of the goods being implemented remains on store shelves, so the real income will be 1,216,000 rubles for 1 calendar month.

Net income: 1 216 000 - 415 000 \u003d 801 000 rubles.

Payback:261 000 /801 000 \u003d 0.3 months.

Risks

Trading is almost always profitable. Entrepreneurs often choose exactly this direction in order to start a business. The main problem is the choice of product assortment. Pretty popular among consumers a variety of souvenirs. In addition, the business built on their sale does not require greater initial costs.

Business options

There are several business options on the sale of souvenirs. So, you can open a store or your department in a large shopping center. In order to purchase goods, you can contact both large firms producing souvenirs from polymer clay, Crystal, etc., and to "wraths", wishing and offering Handmade products. In the latter case, the goods will most likely be more expensive, however, and the demand for exclusive work done by hand, in lately It is becoming higher.

In addition, you can offer products through an online store. Such conduct of cases is becoming increasingly popular, as many network users prefer to buy goods through websites without leaving home.

Another option for organizing a business is not only for sale, but also the manufacture of souvenirs yourself. To do this, you can do, make wooden souvenirs with your own hands, etc.

Where to start?

Initial investments depend on the type of business. If you decide to open a small souvenir shop, then documents should be issued for registration of a legal entity.

After that, find a room for the organization of the store. It can be bought or rent. The amount that will have to spend depends on the terrain in which you live. For a small store there will be enough area of \u200b\u200b15-20 square meters. meters.

In order to arrange the store use stands and counters. Also need a cash register. If the initial capital is small, then you can buy used equipment that will cost much cheaper than the new one.

The goods first buy in small quantities. Then determine what uses the greatest demand, and from this to choose the final range. Usually the popularity of souvenirs from epoxy resin, tree, beads, etc. If you master any technologies, you will be quite able to produce products yourself.

Souvenirs for tourists are successful. Products of this group can be products made folk craftsmen. These include wooden, crystal souvenirs, miniatures, which depict the sights of your city or region.

Purchase goods are better at wholesale suppliers, it will be cheaper (this does not concern if you decide to introduce exclusive hand-made souvenirs to the range). You can go on them through ads in periodicals or on specialized sites.

Benefits of business on the sale of souvenirs

The main advantages of selling souvenirs is the simplicity of business. If you make products yourself, then low initial costs should be noted.

If you decide to organize own businessThe sale of souvenirs can become a fairly profitable enterprise. To do this, it should be carefully thought out what kind of business option to choose which assortment will be successful in your locality, as you will attract customers.

If the business is organized with all these nuances, then its payback is several months. After you begin to make a profit, you can also think about expanding, for example, to open several more outlets.