What products are in the greatest demand. Vacuum food packter

The unstable economic situation influenced everything in different ways: some types of business suffered more, others - less, for the third - new perspectives have opened. According to open statistics, you can trades the main trends, and draw conclusions: in which area it is more profitable to open the matter in everything, and from which it is better to refrain.

 

Crisis comes and go, and it always has to work. What business is now in demand, where to look for a promising niche? Despite the fact that the RMB business index shows a decrease (Fig. 1), the number of PI in Russia increased. According to Kommersant: For December 2015, their number was 3,643,911 against 3 534 516 for the same period of 2014.

Figure 1. Dynamics of entrepreneurial activity index in 2014-2015. According to public organization SMB "Support Russia.

The downgrade is mainly due to sales and investment: the share of small businesses is more than 40%. It is not necessary to navigate the average "hospital in the hospital", so we will consider in more detail how the situation is in three directions:

Main Directions in Trade

The negative impact of the crisis on the retail is obviously: revenue revenue, a saving behavior model, the transition of buyers to cheaper goods. The last factor not for everyone turned out to be negative. The networks of the type "all at one price" are expanding, including actively moving into remote regions (Fix price franchise); Commission trade revived. According to the study of the Store Store group for October last year, the trade sector was stable (Fig. 2, 3).

The entrepreneurs complains:

1. a drop in sales mark 76% of respondents;
2. 55% of retailers were forced to raise prices;
3. the cost of renting, property tax increased.

In general, the mood is pessimistic, the revival of purchasing demand in the near future is hardly worth expecting. But by industry attribute for industrial goods - the fall is unequal, which is clearly visible in Figure 3. According to individual product positions, the position of the index is above average.

Summary. The consumer goods market (and services) of the luxury class practically does not show changes. The segment of the "economy" class is not developed. A special ability to organize profits at low prices, low costs and margin, which is not many (Successful example "Fix price"). In recent years, trading in the middle class segment has been more active, and this part of the population has happened the greatest decline in real income.

What is the difference between the current crisis from the previous ones? Opinion Evgeny Butman, a serial entrepreneur since 1990 (Interviews "Forbes"). "The crises of 1998 and 2008 were instantaneous - everything fell, depreciated, froze. Ah! Looked: Not so much scared. Raised, washed, we were put down and went further. And now, quite another. Imagine that the frog was put in a pan, And every hour the temperature is raised. The frog is welded, herself without noticing. The crisis seems to be no, but this is this very heating. We and our business is like this frog. "

Market of paid services

In the service sector, the situation is different. According to Rosstat, a general reduction in consumption in the price dimension is noted, but it does not look "collapse" (Fig. 4). In November 2015, the share of paid services in total population expenditures even increased - 20.8% (in 2014 - 19.9%).

Analyzing indicators for certain types of services (Table 1), it is easy to see that the crisis has a positive effect on the craving of citizens to sports, culture and a healthy lifestyle.

Table 1. Distribution of consumer services in 2015. According to Rosstat.

Paid services
housing
communal
transport
hotel
tourist
medical
sanatorium-wellness
sports, physical education
educational
cultural
veterinary

Prospective Trends in Services

• Tourism - on internal routes, agrotourism. In order to save, many go on vacation independently: it is not by chance that there is an increase in the hotel industry. The niche is expanding to organize mini-hotels, catering points, car parks, hostels - along automotive tracks And in places of mass "wild" rest.
• Outsourcing of all kinds - Large and medium-sized companies save on personnel, marketing, IT services, education. Small business uses these difficulties, offering inexpensive services, products, services. Leader - IT-sphere: mobile applications, site designers, analytics, landing pages.
• Medical, Wellness, Sports Services - In this market, an explicit increase in demand. If someone believes that this is too narrow professional niche - he is mistaken. Below is an interesting example.

Sale of medical services from Germany

Alexander Borenev and Roman Prilipko organized online service for medical advising doctors from Germany. Analyzes, MRI and CT snapshots are sent to the examination of doctors who are diagnosed, recommend additional examination, treatment program. Results come within 4 days.

In January 2015, a site was created, a month later, an office was opened in Magnitogorsk, then in Chelyabinsk. Up to 50 orders per month arrive in the amount of offices and the site, the amount of revenue to 800,000 rubles per month. Entrepreneurs plan to emphasize the investments (about 5 million rubles) for one and a half years.

Summary. People did not cease to use the services, only the choice is made in favor of cheaper, in priority - children's needs. The cost reduction occurs due to the "cleaning" of the main service: a coffee break, booking, exit consulting is excluded. The rental of expensive equipment and equipment is gaining popularity: cars, bicycles, ski equipment, simulators.

Production

Production business shows the most optimistic activity index compared with other activities. Sanctions forced large manufacturers to seek replacement with imported components, materials, products. For small businesses, opportunities for maintaining large enterprises are opening. According to the portal Tiu.ru (trade in machine and equipment for SMEs) for the first 9 months of 2015, the total amount of income from sales exceeded the level of last year by 20%.

1 Food production.

Large trading networks: "Crossroads", "Pyaterochka" (Retail Group) for 2015 has signed new treaties with 800-suppliers. The share of Russian goods has increased more than twice as compared with 2014. For many commodity groups, it reached a level of 90 - 100%. Dixie - will bring fruits and vegetables from the south of Russia, Tula, Moscow region; 90% of dairy products are Russian and Belarusian.

Russian "Camembert"

Family enterprise "Nikolaev and Sons" ( Krasnodar region) increased cheese production for 2015 10 times. The case was started 4 years ago, it was planned to develop Italian, French "Premium" varieties. Total ruler numbered 12 varieties. With the introduction of the embargo, the company reduced them up to 4, the main popular product was "Camambour Lefkady". Cheese with mold first left the shelves - retailers stood in line. Vacations begin with 1.1 thousand rubles per kg, they did not increase during the year. Comes in retail chains: "Alphabet of taste", "Magnit", "Tape", "Crossroads", geography - more than 10 cities.

2 Innovative technologies.

Investors and major enterprises are now more willing to support Russian developments, which were in the regions of the RII for years. Scientists do not know how to promote their new products, search for customers, establish the release of prototypes.

Casket for miners and rescuers with "Wi-Fi"

In August 2015, the NPF "Granch" (Novosibirsk) announced a new development: a helmet for rescuers and miners, equipped with a search system, a thermal imager (allows you to see through smoke), camcorder, communications with dispatching item. While an agreement was concluded with the Ministry of Emergency Situations, also the first samples are supplied to neighbors - in Shakhtar Kuzbass. High-tech development has no analogues in the world, interest in it was shown in Germany. It is worth saying what is now the overseas contract.

3 Lightly specialized niches.

Many large productions need components, which they are unprofitable, troublesome. Such tasks are willing to outsourcing to small enterprises. In this niche, there are always unoccupied places.

Need fine things

The subject is slightly resembling a toy excavator - a metal sieve for rubble. It manufactures at the enterprise "Mountain Tekhsnab Holding" (Elektrostal). This crushing and sorting equipment is in demand in the mining industry, on quarries. Production began five years ago, and in 2015 began to supply products to Belarus, Kazakhstan. For 2016 - the conclusion of contracts with Uzbekistan, Tajikistan is scheduled. Production expands, new equipment is purchased.

4 products for export.

All that can be exported must be manufactured and sold. Interferes - a lack of information, the problem of finding buyers. There are special structures where you can get advice on these issues: "Russian Export Center", "Excar".

The Export Insurance Agency (EXAR) announced the data on the results of 2014. The number of exporters among small and medium-sized enterprises amounted to the end of the year - 13 500 firms increased by 27%. 85% of them - in remote regions. In the Primorsky and Khabarovsk region, an increase of about 2,000%, in the Murmansk region - over 4,000%, in Moscow - 139%.

Non-standard approach.

The import of goods from China is a common thing for many entrepreneurs. Small enterprise "Zaitz" (Khabarovsk) entered into the supply contracts to China and the Korea of \u200b\u200bthe most ordinary product - ice cream. Interestingly, in the city itself - imported products from Moscow prevailing, Tomsk. According to the director Ilya Amirkhanova, the Chinese were very surprised by our initiative. Nevertheless, 18 tons were taken to China, and in Korea - 5 tons ($ 40,000). The Chinese respect imported foods. According to polls, more than 50% of buyers consider them better, and are ready to pay for it.

The lower price segment of ice cream (local production) in China includes positions up to $ 1.5 (for a portion). About 30% of buyers chooses more expensive, imported. The American brand "Haagen-Dazs" is 2 times more expensive than at home - $ 5-7. In 2015, the Latvian Food Union form (after the closure of the Russian market) set 12 tons of product to China. The price of a portion was set to the Chinese Council from $ 3 to $ 6. Sales indicators exceeded the values \u200b\u200bof European points by 300%.

Conclusions. To the question of which business is now in demand in Russia - there is no definite answer. Successful examples are in different industries. Key positions occupy wholesale and retail trade in food, inexpensive goods, food production; transport; Services in the IT-sphere, medicine, individual educational and cultural and sports projects. In any case, those who offer a new, more convenient solution come to replace the market.

Hello, dear reader! I am glad to welcome you on the expanses of our business magazine.

Recently, the colleagues and I thought about the question, which product is the most chassis in Russia. I think, every thinker sooner or later this question comes to mind. Personally, he began to torment me from the moment when we decided to launch our online store, but this is a separate story.

Usually one question causes a series of subsequent, so today there will be not only the top of the goods in Russia in Russia and the CIS - we will also consider with you:

1. trend goods in online sales;
2. what is in demand on bulletin boards (www.avito.ru);
3. top 10 purchased goods around the world;
4. what's on this moment Bought by Slavic brother in China (using RU.aliexpress.com's resource).

The purpose of this article - General development, expansion of consciousness. You will learn to analyze the demand for goods and its seasonality using publicly available Internet tools, and most importantly - you can shiver before comrade new knowledge. Let's start!

The best selling goods in Russia and Ukraine

This information is unlikely to help find a niche for your store, but at least it is interesting. You have a minute to think on your own, what product in Russia is best selling.

And no, the answer is not food, do not cigarette and not even alcohol, but we buy it almost every time we go shopping in the store or market. In general, the purchase of this product happens on the machine. Guess?

So, the title of goods sold in Russia wears the usual plastic bag. Even at such, it would seem, a minor product you can make millions of rubles.

The world has already begun to realize that polyethylene products cause great harm to ecology. ambient. The problem is that polyethylene for a long time It does not decompose, and this leads to the death of 1 million birds, 100,000 marine mammals and a huge number of shoals of fish. In the US and Europe from cellophane packages began to refuse.

What to navigate when choosing a product for sale?

If you are interested in the product for implementation, you should go to another way. You should not look for the most popular product that is bought by the population of "wagons". First of all, it is necessary to look at the prospects and yield - our product should also be ready for adverse conditions, since economic crises are not uncommon now.

The list of the most purchased goods in Russia is the following:

• small household appliances;
• electrical goods;
• sanitary and technical goods;
• casual tools;
• household chemicals;
• clothes and shoes;
• children's products;
• other products daily use.

Let's go through the list of the most sought-after products:

• meat (beef, pork, chicken, turkeyatin);
• semi-finished products;
• chicken eggs;
• frozen seafood (fish);
• vegetable and butter;
• cow's milk;
• flour and pasta;
• sugar and salt;
• black tea;
• cruses (buckwheat, rice, millet, oats);
• vegetables (potatoes, carrots, onions, cabbage);
• apples, bananas.

Something has a greater demand, something is smaller. How to decide?

1. Focus on your interest and think that closer to the heart.
2. Everything comes in comparison: to make a choice in favor of this or that product, you need an analysis (this will be a separate article).

It goes beyond the framework of the article, so we consider this problem in more detail next time. And now we will begin to draw up the rating of the most purchased goods by Russians on the Internet. Go!

Top best selling goods on the Internet for 2017

The Internet is a big and interesting market, for which there are three reasons:

1. now the internet coverage in Russia is about 74%, while there is a permanent growth;
2. the share of users of the older age group also increases;
3. mobile Internet audience rushes at the space speed (30-40% of people enter our site from smartphones or tablets).

70% of all Russian Internet users entered the network at least 1 time from a mobile device - a year ago, for example, this value was 56%.

What does this rapid growth of the Internet lead? Together with it increases demand for goods and services, and this is what you need with you. Next, we will look at:

1. the most popular and popular products in online stores;
2. the most trend and running goods on one-page for today.

1. Search for goods requested for online store

In attempts to track the most popular and popular products in online stores that are best bought by the population in 2016, we came to the next top 10 list.

1. Small household appliances today - the leader of online sales. A small price and compact dimensions make this product almost perfect (but for sale in their online store this product is not enough).
2. Perfumes and cosmetics .
3. Mobile devices.
4. Laptops and tablets.
5. Internet gifts and toys.
6. Licensed software.
7. Clothes and shoes.
8. Books. Surprisingly, the paper books are still popular. It would seem that they are expensive, besides there are many sites, where you can download the literature in the electronic version for free. Nevertheless, it does not prevent paper books to be sold.
9. Booking ticket online. You will not be able to imagine how many planes are now in the air (as will be a free minute, go to the site FlightRadar24.com - it will expand the boundaries of your consciousness).
10. Large home appliances.

Most of the listed goods are not suitable if you are going to open an online store from scratch. The technique may arise problems and breakdowns, and to earn normal, you need to order in bulk. It is unrealistic to compete with major players who take the goods with great wholesale and sell at a price characteristic of ordinary stores.

2. Single-tunnik: What is it and why is it needed?

Single-page, landing page, Landing, Landing Page is all synonyms.

There is such a category as WOW-products (in Russian WOW \u003d WWU) - Impulse demands. Was you have such that we are going past the shop or kiosk, saw on TV or the Internet advertising of goods, and you immediately wanted to buy it, although before that you did not even suspect his existence? The likely probability is that it was a product from this category. In telecasts, too, often wipe wow products. I will give examples:

• slimming belt without effort;
• simulators who swing muscles without your participation;
• all kinds of water economists, light, fuel, etc.;
• cream to increase anything;
• copies of branded clocks, iPhones.

Are you familiar with the concept of CPA networks, affiliate marketing and traffic arbitration? If not, this will be a separate detailed article. Briefly, the CPA network is an intermediary between the webmaster (a person working with sites and traffic) and advertisers who have a product. They are ready to pay the webmaster commission for the fact that he will promote and sell the goods. CPA networks sell wow-goods through one-page. Remember the phrase that demand creates a proposal? In the case of these guys, the opposite is the opposite.

Here is one of the many tall networks - http://m1-shop.ru/. After registration by reference http://m1-shop.ru/ofers, offered goods with which you can familiarize yourself will be available (about 300 sentences). I will give 10 of them who were top on the time of writing the article.

So, your attention is the top of the most popular goods that sell through one-page in large volumes.

1. Mask from black dots and acne Black Mask.
2. Powerbank on solar panels.
3. Army wrist watch Amst.
4. AB gymnic belt.
5. Mac corrector.
6. Corset Waist Trainer.
7. Mangosteen - Syrup for weight loss.
8. Activator Kleva Fishhungry.
9. Ultra Hair System Hair Spray.
10. Titanium gel.

Some data from Avito - the largest bulletin board in Russia

I tried to find information for 2016, but stumbled upon only on the official report of the two years earlier. Since fishless fish and cancer fish will then be discussed for 2014. However, information is interesting and useful, so it will be, on what to think.

By conducting research, Avito analysts found out that the site users were bought by 34.4 billion rubles in such categories of goods as:

• personal things;
• goods for home and cottages;
• hobbies and rest;
• appliances;
• goods for pets.

A third of the turns took on the categories "Personal Things" and "Houses for Home and Dacha" (6.5 and 5.5 billion rubles, respectively). Funny moment: Compared to the previous year, sales in these categories rose almost equally - by 38.6% and 38.3%.

And the best-selling category of goods was "consumer electronics": laptops, computers, video and cameras, smartphones and other gadgets were sold to Avito to Avito. The amount is not small, but if compared with the previous year, the growth is only 13.2%.

3.5 billion rubles were spent on the "Hobbies and Leisure", an increase - by 47.4%. And on domestic lovers did not spare money and spent 4.7 billion rubles: an annual increase was as much as 82%.

• fan;
• netbook;
• swimsuit;
• smartphone;
• prom dress;
• tent;
• yorkshire Terrier;
• video card;

From this list, we can conclude that the demand is greatly affected by the season.

How to analyze seasonality of goods?

If you are reading this article because you are going to open an online store or start your business, it is important not to guess with seasonality of the goods.

Let's look at the product that is at the beginning of the top to Avito, the fan.

To analyze seasonality and demand, we will use the notorious service https://wordstat.yandex.ru/. It is intended to evaluate the user interest that you can apply for the goods chosen by us. Before starting work, you need to register / log in to the service. If you do not want to constantly pop up, it is better to immediately turn off the adblock or its analogue.

Next, we choose the region, which interests us (in my case, I watch data in Russia, Ukraine and other CIS countries). Next, in a special field, I introduce a request to "buy a fan", as it displays the intention of users more accurately than just the "fan".

The service shows that over the past month on this request it was 236,554 shows (wow, stupid!). It can be concluded that the goods are in demand. And I will check the seasonality of this product! I just did a search "According to", now a tick for "query history" and see what happens. From the schedule it can be seen that in 2016 the demand for fans increased by 2 times compared with last year (apparently, this year is very hot). Thus, if you bought fans and started selling them in winter, most likely nothing would have happened. Therefore, never buy goods without testing the demand!

Of course, an example that I led is obvious - it is clear that in the summer it is hot, and the demand for fans will be more than in the cold season. However, not all products are so obvious. It is also better to look for such niches, where the schedule is just starting to rise up - it is better to prepare for the season in advance.

Rating of the most walking goods from China

Determine the leader of sales of the Chinese market is difficult, because everything is bought by anything and in a huge amount. Have you ever ordered something from China? Personally, I ordered hours, scales, cover for e-book, bag, UV lamp and all sorts of things. If someone does not know, here are 2 sites, where the bulk of the population of Russia, Ukraine and the CIS, orders the goods from China:

1. Aliexpress is more designed for retail purchase - here you can easily order goods in one instance. However, sometimes it is more profitable to buy goods in an ordinary online store than here.
2. Alibaba is a major wholesaler: goods for goods are much cheaper, but you will have to be ordered in bulk. Often the delivery of goods costs several times more expensive than its cost.

1. cell phones;
2. clothes and shoes, including copies of world brands;
3. laptops and tablets;
4. appliances;
5. computer components and accessories;
6. goods for sports and recreation;
7. bedding;
8. furniture;
9. electrical goods;
10. equipment and machine tools.

Of course, the data does not display validity by 100%, but the truth is somewhere nearby.

For women

For men

For kids

Electronics

Credit Map File

Waterproof Case for iPhone

Convenient Wallet for iPhone

Sport

Today in front of novice businessmen stand non-easy questions: "What is interesting to the consumer? In what direction to start acting? ". Indeed, the modern market is ready to offer "everything and a little bit." To business activities I brought not only pleasure, but also a profit, you need to know what people will always need, regardless of the financial situation. Survived goods in Russia in 2017 are the topic of our article, because they are affecting the country's economic structure.

What is he - the most demanded goods in Russia

To begin with, it is worth paying attention to food - this is the goods that will always be bought:

meat, fish, sausage;

milk and products from it;

• "Makaronka";

  vegetables and fruits.

In addition, in demand goods in Russia are subject to personal hygiene and household chemicals. In any case, they are needed, no matter what the economic situation in the country is currently. Whatever income dispose of buyers, they will always allocate funds for the purchase:

toothpaste, shampoo and soap;

washing powder, detergent and cleaning agents;

cream and cosmetics.

Products, chemistry and hygienic means Always included in the consumer basket, so specialists recommend novice entrepreneurs to start with them, paying special attention to the product series.

Thinking over which goods are in demand in Russia, you should not discount alcohol products and tobacco products.

Considerable profits can be obtained from the manufacture or sale of seasonal goods: clothes and shoes, ice cream, etc.

Working on the model of his business, do not forget about the so-called impulse products: candies, chewing and chocolates. Quite often, buyers do not perceive such a trifle as a significant acquisition - this is quite a big advantage capable of turning good profits.

Analyzing last year, which, by the way, was quite complicated in economic terms, we can identify the most popular goods in Russia in 2016, and this list will not be limited to one or two points. So, good demand was on the following products:

Technique and electronics.Mobile phones, tablets, laptops, digital video cameras occupied a leading place for sales via the Internet in the crisis 2016. Of course, to work with such a commodity will require certain financial resources and knowledge.

Products. The opening of the grocery store in a good place is able to bring a good regular income to its owner.

Clothes and shoes. Pay attention to the combination of price and quality. Make wholesale purchases of good inexpensive products and implement a retail at affordable prices.

Stationery.At the beginning of the school year, this is the most "running" product.

Products for maintaining a healthy lifestyle.Today we can safely say that these are demanded goods in Russia, since now more and more people are inclined to a healthy lifestyle and acquire exercises, sports equipment and clothing.

Fabrics. In a crisis, many people began to replenish their wardrobe things, sewn independently. Naturally, the demand for high-quality fabrics has increased.

Flowers.No crisis is able to cancel the celebration of the wedding, the anniversary and holding other solemn events, which, on the current tradition, are accompanied by the presentation of the bouquet of flowers. Quite often, the price of the bouquet is much higher than the cost of the components of the components (colors and items of decor), so that this business is able to ensure a comfortable existence to its owner.

Goods for kids. As a rule, parents want to give their children everything you need, try to satisfy their desires. Therefore, diapers, toys, strollers, cribs and other goods for children bring a stable and fairly decent income.

In order to understand what product is the most requested in Russia, you need to hold a certain analytical work, paying attention to several essential factors, able to influence the demand of the product:

Price. Agree, usually it is the first thing that the buyer is interested. In the case of coincidence of qualitative and price indicators, the acquisition is carried out. For the formation of "correct" prices should be taken into account: cost and purchase price of goods, price strategy price and percentage of extra charge. In order to draw attention to the uniqueness of the products offered, it is possible to start implementation from the highest possible cost and get solid profit, but after that it will be necessary to establish the price corresponding to the market. Such a step is applicable only if you are completely confident that this product is in demand. In addition, you can minimize the price. But it should be done quite carefully. Such a move requires explanation, for example: "I sell cheap to attract the buyer and give the opportunity to make sure of the high quality of goods."

Prices of competitors. One of the key factors affecting the demand. Customers do not trust the "price extremes". And it does not matter: it is too expensive or too cheap - and then, and the other causes suspicions. Therefore, it is imperative to determine the golden middle, for which the knowledge of the market will require, familiarity with the experience and pricing strategy of competitors.

Preferences of potential customers. To begin, it is important to learn popular goods in Russia during the period of economic stability, to understand which products are "chassis" directly in the territory of your region (if you prefer and buy beef well, it makes no sense to offer pork or lamb). Only after that you can correctly form customer demand.

So what kind of goods are the most sought-after in Russia

The leading place in the commodity market of Russia occupied the products of Chinese production, imitating clothing and shoes of popular world manufacturers.

The target audience is young people who follow fashion trends And wishing to look in accordance with her trends. Quite often, guys and girls are simply not able to post a significant amount for the original thing, so the Chinese counterparts are the most demanded goods in Russia. Moreover, the product range is so wide that everyone will be able to find what he liked and on his pocket.

Market analysis has shown that Nike Air Max sneakers made in Chinese workshops are particularly popular in Russia. In addition, the following goods from "Podnebyss" became in demand:

• Louboutin - Women's shoes with a red-colored sole with a high heel.
• Converse is very popular sneakers, both men and women. This product is included in the top 10 for more season.
• Chanel, Birkin from Hermes, Louis Vuitton, Michael Kors - Women's Bags (Naturally, "Almost" original production).
• T-shirts with Ralph Lauren logos, Tommy Hilfiger, Lacoste (mostly man's).
• Christian Dior sneakers are very comfortable women's shoes that quickly found their purchasing rooms in Russia. The originality, the convenience and beauty of the model allowed her to become one of the most sought-after 2015-2016 seasons.

Please note that China is distributed to China. Many brand imitation can be quite decent quality. It all depends on the material and accessories, which are used by the manufacturers of the "brand".

Exactly imitated goods made from qualitative materialwill have a higher cost when purchasing.

Base copies will not only cost cheaper, but also very different from their original ( appearance, inscription, etc.).

No less popular in the domestic market are goods for children. And this applies not only to clothing and shoes. Survived goods in Russia are both children's hygiene, strollers, and tables, and much more.

The third place is rightly assigned to shallow household appliances: Electric kettle, vacuum cleaners, coffee machines and irons Along with the puffers and lesions, the rectifiers firmly settled on the Russian market. Typically, these devices are quite acceptable for an ordinary consumer price, so their target audience is quite extensive, which gives entrepreneurs the opportunity to attract a sufficiently large number of buyers.

Below we will describe in more detail about the demanded goods in the Russian market in 2017. Working with them, it is quite possible to successfully organize and successfully develop your business.

The most demanded Chinese goods in Russia

High Forces are goods that are cheap, and sold expensive. It is no secret that it is this approach that underlies trade profits. Chinese products are the most striking example.

We want you to present top-demanding goods in Russia imported to obtain the highest profit or not losing their popularity among consumers.

Disposable things -the most popular goods in Russia in 2017. In the first place we put this type of product, because if you look a little more attentive to the Chinese retail market: one-time dishes, hygiene, kitchen utensils, stationery and much more, then you will see that they are You can buy in bulk at 10, or even 1000 times cheaper. Wholesale price of goods is simply "kopeck", and the income from it will definitely be.

Food.The goods that are always relevant. Bulk products that are packaged in small sachets are pretty in demand in Russia. These include dried squids and other seafood, nuts, dried fruits and other snacks that Chinese sell containers on very beneficial prices for wholesalers. After packaging, the cost of products increases at times, so profit is guaranteed.

Car accessories.Electronics for cars, auto and motoes, tuning elements have become quite popular with Russians. The demand for this market segment increases with enviable constancy. DVR and rear view cameras, radio, lighting - not far from full list goods with which can not compete domestic manufacturer (If you exclude Chinese products issued under the Russian brand). If you continue the list by adding it with various trifles capable of personalizing the car (stickers, chrome, etc.), then you will become clear why auto accessories occupy such a high place in our top.

Electronics. Here is meaning no cheaper chinese fake, and electronics that took a decent Hi-Fi niche and Hi-End, as a rule, this refers to the analogues of goods of leading world manufacturers. Photo and video accessories, plasma panels, projectors, mobile communications, printers and much more - this is not a complete list of this market segment. It can be continued by goods that are accessories to products of famous brands (headphones, protective glasses and films, etc.). In China, they are cheaper by 3-40 times than in Russia. Agree, quite wide scope of activity.

Fur -survived goods in Russia, especially since many popular trademarks transferred their enterprises to China. clothing high Quality It is expensive, but you can sell it more expensive.

Furniture.For China furniture - weighing goods. Especially if the manufacturement is used by a local array of wood (it is much less in Russia). Despite the fairly high cost of furniture in the Chinese market, it is profitable to acquire it - it's still cheaper than the Russian manufacturer's furniture. Naturally, "furniture" business is becoming increasingly popular.

Shoes and accessories. Just like the enterprise for the production of outerwear, the shops and factories for the production of shoes moved to China. Now Chinese shoes not only differ in price availability, but also completely repeats all the features of the branded counterpart. This can also be said about accessories (belts, bags, gloves), which are cheap, but incredibly popular.

Goods for kids -clothes and shoes, toys and hygiene products, slings and backpacks for wearing children and much more (there is where "unfold").

Household products -incredibly sought-after goods in Russia. Moreover, the list is simply huge, ranging from the covers and curtains and ending with air conditioners and gas stoves. However, despite the extensity of the range, the demand for products is unstable.

Machines and equipment Chinese production, of course, do not go into any comparison with European, Japanese or American in quality, but also the price of them appropriate. And, as a result, enterprises that are just starting their activities or modernize, acquire analogues produced in China. Of course, the service life of such equipment is usually limited to two and three years, but during this time it is quite possible to earn enough to afford to replace machines and equipment quality aggregates Or at least, repaired breakaged devices.

To identify the most popular goods, the organization needs a large amount of information about the market that it often does not have. Therefore, it is worth contacting professionals. Our informational and analytical company "VVS" is one of those stood at the origins of the business on the processing and adaptation of market statistics collected by federal departments. The company has 19 years of experience in the provision of goods market statistics as information for strategic solutions that detects market demand. Main client Categories: Exporters, Importers, Manufacturers, Commodity Markets and Business B2B Business Services.

commercial transport and special equipment;

glass industry;

chemical and petrochemical industry;

construction Materials;

medical equipment;

food industry;

production of animal feed;

electrical engineering and others.

Quality in our business is, first of all, accuracy and fullness of information. When you make a solution based on data, which, to put it mildly, are incorrect, how much will your losses cost? Taking important strategic decisions, it is necessary to rely only on reliable statistical information. But how to be sure that this information is reliable? This can be checked! And we will provide you with this opportunity.

Basic competitive advantages Our company are:

Data accuracy. Preliminary sample of foreign trade deliveries, the analysis of which is made in the report, clearly coincides with the customer's request. Nothing superfluous and nothing missed. As a result, we get accurate calculations market indicators and share market share.

Preparation of turnkey reports and the convenience of working with them. Information is quickly perceived, as the tables and charts are simple and understandable. Aggregated data on market participants are reduced to participants ratings, market share shares are calculated. As a result, the time of studying information is reduced and it is possible to immediately move to decision-making, which "on the surface".

The customer has the ability to get part of the data for free in the form of a preliminary express assessment of a market niche. It helps to navigate specific situation And decide whether to learn deeper.

We not only tell the customer's market niche, but also suggest which niches are considered close. We give the opportunity to adjust the business strategy on time - do not close on your product, and discover beneficial new niches.

Professional consultation with our sectoral managers at all stages of the transaction. We are the creators of this niche export analysis based on customs statistics, our nearly 20 years experience is a guarantee of effective cooperation.

Unstable financial situation In the country leads to a reduction in jobs. Some people after dismissal are arranged in new companies, while others are looking for ways to organize their own profitable business. After reading the article, you will find out which business is beneficial to open in Russia with small investments.

What business is now in demand

The offer is formed in demand. This one of the main economic laws, so to open the most popular business, you need to determine which products and services are needed by the population of your city. It is believed that in any region, in demand of the organization engaged in the repair, replacement of plumbing, and the sale of household chemicals, products. More precisely, find out what business is now relevant, the analysis of the market of services and goods will help.

Demand for services

Employment agencies are very popular: crisis and constant reductions increase the need for such organizations. The demand for plumbing services, hairdressers, electricians and managers of the funeral remains unchanged. In major cities in the first place in the number of appeals are companies that carry out commercial transportation. Just 1% in the top there are organizations from the sphere of beauty and health. Finding out which services are the greatest demand among the population, you can organize a profitable business.

What is profitable now to sell

Beginners entrepreneurs love to wonder what is now in demand in people. Current goods remain the same. High Forward products include flowers, drinks, jewelry, hand-made products. Such goods are distinguished by stable demand, small costs for production and storage. Top products are considered popular alcoholic beverages.

What business is now in demand in a small town

Small settlements of novice entrepreneurs bypass. In their opinion, business there brings very little income. In part, it is true, because salary there is less than in the megalopolis. The costs of renting and buying premises will also be less than in big cities, so you can organize your own business with minimal financial costs.

The most popular business in little city - Hairdresser's wide profile. In addition to hairdressers, there must be masters of manicure-pedicure, cosmetologists and masseurs. Workshops on the repair of shoes and furniture are popular regardless of the financial position of the country, because People tend to restore old things because of fear of big waste.

Surprised business

Commercial activities are always aimed at meeting people's needs or incentive demand. This is built by any relevant business. Create demand for products can be artificially, running advertising products on the street and on television. The relevance of the entrepreneurial sector and whether business solutions are effective, they still play a significant role.

Profitable business

Commercial activities should bring maximum income with minimal cash investments and exploitation of various resources. These features are characterized by a highly profitable business. During the crisis, it is not necessary to open enterprises engaged in the production of any products. Their profitability will be low, risks are high, and you will see a real profit only in a few years. Successful is the scope of services.

Superprivalent business

All novice entrepreneurs dream of getting a fabulous money, but in practice it is possible to implement it a little. Some franchises allow you to build a super-profile business from zero in just a couple of months. Another way to save and receive a lot of money is to create a completely new one for the region and in demand business. The direction can be any, ranging from restoration or car rental and ending with its own commission store.

The most paid-up business

Opening your own bakery in a major city, you can return all the invested funds in less than 2 months. Similar situation is observed with restaurants healthy nutrition. People cease to attract fast foods. The most paid business is capable of returning all the invested funds for the month. Before opening your case, study current business ideas, sorting them in profitability indicators for your region - so you can deprive offers that in the future will lead to the bankruptcy of the company.

Profitable business online

A distinctive feature Activities in the World Wide Web is the lack of reference to its place of residence. You can search for customers both in your city and beyond, so it is easier to organize a profitable business on the Internet than to do this in a real market. A beginner entrepreneur does not even need start-up capital. Allocate several directions of this business:

• providing online services (programming, design development, accounting, etc.);
• launch online store;
• participation in affiliate programs;
• creating and promoting your information product.

Actual business with the provision of services on the Internet can be created if you are a specialist in any area. You need to make a portfolio or start a business card website where your skills will be painted in detail. You can run an online store without money, fulfilling the role of an intermediary between foreign vendors and buyers from Russia. Goods will be sold with a small cheating.

Profitable business with minimal investments

Many people want to make a profit without spending their own money, but not everyone gets. In practice, favorable business with minimal investments can be organized if you offer products of our own production, engage in intellectual work or act as an intermediary, organizing purchase and sale transactions. Some open glass containers or scrap metal in the garage.

Network marketing also refers to earnings with small investments. You can develop your business at home, gaining stakeholders from the population. If the idea of \u200b\u200bcreating a network of independent distributors does not attract you, then you can enjoy the farming: the demand for basic food, not harmful from the point of view of ecology, is high among residents of megacities.

Rating of profitable businesses in Russia

Commercial activity should be profitable. The proceeds should cover the cost of further development of the organization, wages of workers and their own needs of the entrepreneur. If this is not observed, then the business is admitted by unprofitable. Some entrepreneurs initially choose unprofitable areas, which leads to loss of finance over time. Having studied the rating of a small business profitability in Russia, you can avoid it. The top 5 entrepreneurs include:

1. Private auditors. The economic state of the country, changes in legislation practically do not affect the popularity of audit. This list includes consulting services.
2. Clinic narrow specialization. Different types of cosmetology and medical procedures are in demand among residents of all cities, so this area of \u200b\u200bactivity refer to high-yield.
3. Accounting services. Need to small companies, and large enterprises. The only disadvantage of this industry is to date high competition.
4. Lawyer office. High-profile business in the presence of specialists of good qualifications and many solved in favor of customer cases.
5. Microcredit. This niche has gained popularity over the past 3 years. Money is issued on the security of products issued by enterprises or any property.

Profitability of business by industry

Indicators of economic efficiency are determined by surviving a company or not. They need to be considered, choosing the directions of the enterprise. Economic efficiency indicators determine the company's development strategy. Below is a table in which business profitability is demonstrated by industry.