Profitable trade directions. What is better to sell in an online store
Trade is one of the most profitable business areas. Compliance with the rules established in this area, competent business registration and a thorough study of consumer demand are the key to creating an effective business. Before embarking on this project, it is necessary to undergo thorough preparation. In the framework of this article, we propose to discuss the question of what is profitable to trade in the market.
Trading in the market can bring good income
Analysis of the modern market
Novice businessmen know about the peculiarities of market relations only from the point of view of the buyer. Many entrepreneurs mistakenly idealize this area, thinking that the creation of a store will allow you to earn big money. The very essence of trade relations is based on certain laws and commercial traditions.
Before you start working in the market, you need to carefully analyze the specifics of this activity.
Many consumers often think about the income of sellers trading in the market. Composing approximate calculations, people fantasize about big client traffic. A novice entrepreneur should understand that an increase in the number of stores or goods on the market does not contribute to an increase in sales volumes. When choosing an assortment for subsequent resale, you should not copy competitors and purchase similar products. An increase in the number of sellers does not contribute to an increase in the number of buyers. It is this problem that newcomers in this field often face.
A well-thought-out product line will allow you to work even in conditions of fierce competition. First you need to select a few products that are not on the market. It is very important that there is a stable demand for the selected products. The main rule of market relations is the axiom "demand creates supply". This means that when not right choice assortment, the entrepreneur will have to replace the entire product range. The presence of unclaimed products can cause the first losses.
The next important nuance is to study the location of outlets in the market itself. The choice of marketable products depends on the choice of point. As a rule, the classic market has several entrances and a trading floor, divided into separate zones. In different zones there are stalls and shops specializing in a particular assortment. Points located near the entrance specialize in impulse sales. There may be a shop for household chemicals or bakery products.
Most often, newcomers to the market choose places that are rarely visited by buyers. In the case of such placement, it is recommended to choose narrow-profile products. The next problem that a businessman has to face is the need to attract buyers. For this, billboards and special banners are installed.
Before you start trading in the market, you need to carefully analyze the associated risks. Low consumer demand, unexpected costs and high rents are the first risks. The lack of compensatory funds may cause the need to close the business, a short time after the start of work. The amount of capital available should provide three months of stable operation, taking into account the lack of income. In this case, the entrepreneur has a chance to solve all the problems that have arisen.
A fairly common mistake in this area is the recruitment of employees a few days after the opening of the point. Entrepreneurs who take this step deprive themselves of the opportunity to study all the subtleties and specifics of the area in question. Ots The lack of control over consumer demand is the cause of the first financial difficulties. It should be remembered that hired workers fulfill their obligations only in order to receive wages. The business owner himself is working to explore the prospects further development your project.
The profit that you will receive from trading on the market largely depends on whether the category of goods is chosen correctly When creating your own business, it is necessary to take into account the economic characteristics of the region and the level of solvency of the potential audience. According to statistics provided by Rosstat, the level of solvency of Russian citizens has decreased by ten percent over the past three years. This means that most of the population of our country saves on the purchase of quality goods. According to sociologists, all people acting as consumers can be divided into four groups. The financial efficiency of the business depends on the description of the portrait of potential customers:
- « Optimizers»- This category includes residents of large metropolitan areas aged forty-five years and older. This category of consumers prefers to refuse expensive products and purchases cheap products.
- "Rationalists" This group includes people with a high income. Representatives of this category tend to carefully plan their spending and make lists of essential goods.
- "bargain hunters" This category includes residents of cities with a population of less than one million. Most of this group is represented by women between the ages of thirty-five and forty-four. Going to the market, "hunters for discounts" are looking for outlets where various promotions are held.
- "thrifty"- this group includes all residents of provincial cities with a low level of income. Going shopping, these people prefer to buy goods that will last them for several months. A distinctive feature of such people is complete control over the budget.
How can an entrepreneur get a business development grant?
Considering the question of how to start trading on the market, you should deviate a little from the main topic and talk about methods for obtaining start-up capital. People who have officially been given the status of unemployed are eligible for a subsidy to create own business. To receive start-up capital from the state, it is necessary to live in this status for at least thirty days. You can apply for the status of unemployed at the local branch of the employment center. Only those citizens who meet certain criteria can receive a subsidy to create their own business. Retirement age, studying at an institute or having a criminal record may cause a refusal to issue funds.
After obtaining the status of unemployed, the future entrepreneur can begin the process of obtaining a subsidy. To begin with, it is recommended to study all available government programs and the conditions that must be met in order to participate in such a program. In some regions, employment center employees require the entrepreneur to pass a test.
To receive state assistance, an entrepreneur must provide the center's employees with a developed business plan. In this document, you need to indicate the operating procedure of the future outlet, the product line, ways to promote the business and the expected profitability of the business. Many newcomers to business involve third parties in the preparation of a business plan, acting as intermediaries between the entrepreneur and the employment center.
The term for consideration of the application is ten days. In some regions, a rule has been established according to which a businessman must defend the project being developed before a special commission. After completing all the above steps, you should register as a business entity and open a current account. Money in the amount of fifty-eight thousand rubles will be transferred to this account. This amount is enough to rent a stall or a small pavilion and purchase the first batch of marketable products.
Consumer demand will be determined by how many similar items are already on sale in your area. Competent organization of trade in the local market
When choosing trade as the main line of business, an entrepreneur needs to carefully study all the subtleties of the organizational process. Fulfillment of this condition allows you to reduce the likelihood of difficulties in the work.
What is the best way to trade
Many beginners in the field of commerce often ask the question of what is profitable to trade now. According to experts, one of promising directions with a stable level of consumer demand are food products. Products from this category remain in demand even during a crisis. When choosing an assortment, it is necessary to take into account the level of solvency of the majority of customers. As a rule, most of the market visitors want to buy inexpensive cereals, vegetables and fruits.
The next popular category is shoes and clothing. This area of trading activity is characterized by stable demand and a high level of competition. The presence of wholesale suppliers capable of providing a unique product at a low cost allows you to increase the size of the commodity margin. In order to find such suppliers, you will need to spend quite a lot of time. It should also be borne in mind that in the case of untested products, the entrepreneur runs the risk of working in the red. That is why many merchants prefer to choose the same products as their closest competitors.
Building materials are another product group with stable demand. Such products are purchased not only by ordinary citizens, but also by representatives of small firms. The profitability of such a project depends on many external factors. Before you opt for this direction, it is recommended to carefully analyze the level of competition.
The nuances of trading in the market
In order for trading activity to bring maximum profit, it is necessary to take into account the influence of such a factor as seasonality. Trade in meat, milk and other perishable goods becomes much more difficult during the summer months. Changes in the nature of consumer demand are most clearly manifested in the trade in fruits and vegetables. During the summer months, it is recommended to focus on selling berries, tomatoes and cucumbers. During the winter months, vegetables such as carrots, onions and potatoes are more in demand.
Attachment to seasonality is also observed in the clothing trade. The product range of such points must necessarily change after the onset of the new season. Trying to sell winter clothes during the summer months can result in big losses.
First, evaluate how busy this or that niche of trade is already, the more competition, the less chance of success Where to start: detailed instructions
In the first step of setting up a business, an entrepreneur needs to find a place in the market that will be used to create a point of sale. During this process, it is necessary to carefully analyze client traffic in various areas of the sales area. As a rule, most people visit only the shops and stalls located in the front row. The cost of renting this area can be significantly higher compared to other places. Most beginners are offered pavilions located quite far from the entrance. When choosing such a location, it should be understood that the level of client flow will be reduced several times.
The next step is to register as an individual entrepreneur. When choosing a tax regime, it is recommended to pay attention to a simplified system. Price legal registration business is about a thousand rubles. After that, you need to contact the market administration in order to conclude a lease agreement. In addition, it is necessary to conclude contracts with companies that will supply the range. An entrepreneur who wants to trade in the market must comply with the following rules:
- Most markets prohibit wholesale trade for tenants.
- The entrepreneur is obliged to comply with sanitary rules.
- The involvement of minors in trading activities is prohibited.
- The tenant undertakes to keep the rented area in proper condition.
- The market administration sets the opening hours of the shops.
After completing all the above steps, you can start trading itself.
Considering the question of what can be traded on the market profitably, it is necessary to give a few tips from people who have built a profitable business in this direction. Many entrepreneurs who make mistakes in the early stages of starting their own business close their stores just a few months after starting to trade. One of the common mistakes is hiring workers who do not have professional experience. Trying to save money can result in big losses.
The next common mistake that almost all beginners make is to contract with suppliers who offer the lowest price for their products. Wanting to increase the profitability of their business with the help of a commodity allowance, entrepreneurs acquire low-quality products that remain unclaimed. It should also be noted that too low cost of products can cause doubts about the quality of the products offered. Independent attempts to trade in the absence of proper experience are also doomed to failure. Such entrepreneurs often make mistakes when choosing an assortment or location of an outlet.
All of the above factors have a direct impact on the state of the business. In addition, it is imperative to take into account the peculiarities of the regional economy. The low level of income of the population leads to a decrease in consumer demand. Stores specializing in the sale of interior items, jewelry and household appliances often suffer large losses, which leads to their closure. In the event of a crisis, the demand for essential goods and food increases. This factor must be taken into account when developing a business plan.
The main task of a novice entrepreneur who does not yet know what to trade on the market is to conduct research, study demand, supply and make a choice. Conclusions (+ video)
In this article, we discussed the question of what is profitable to trade in retail. Smartly built trading business can become a very profitable enterprise, generating stable revenue. However, any mistake made in the organizational process can contribute to large losses. Before you start working in this area, it is recommended to carefully study all the pitfalls by spending several months working as a seller.
Before investing their money, effort and time in a business, any novice businessman asks this important issue. How to occupy exactly that market niche, where there will be both a good demand for its products and a sufficient number of solvent consumers. Every newly-minted entrepreneur dreams of this, but these dreams come true very rarely and, most often, remain dreams. And the most common reason for this is competitors.
It was about competition that was dreamed of during the Soviet Union, when there was a shortage of goods. Today, if someone has found a profitable industry that is not occupied by anyone, then they will find out about it almost immediately. And tomorrow there will be two or three entrepreneurs in this industry who will begin to multiply at the speed of mushrooms after rain. And after a short time, this niche will be filled with militant competitors.
There is, of course, a better situation, provided that somewhere in a large state organization your uncle works as a director, who, out of kindred feelings, will transfer orders for the performance of services and the purchase of goods only to you. And since this is only your uncle, there will be no competitors. But this is fraught with an article about monopoly and corruption in state-owned enterprises. Therefore, it is better to consider an ideal variant of a competitive market with the condition that in this industry there are simultaneously a large number of approximately identical competing entrepreneurs and enterprises that use similar technologies or sell a similar range of goods.
All market niches today seem busy and fully filled. But in fact, no, due to the fact that the market is steadily growing and developing, technologies and products are changing, the demand for them is changing. Because of this, new commodity industries are emerging, quickly filled with the most active and competitive entrepreneurs. And also those who just happened to be in the right place at the right time.
And now a few examples of how you can and should use the uneven development of the market, and how to play on a change in the situation in order to gain a local advantage over competitors in an overcrowded product niche.
Once upon a time in the distant past, there were no cockroach pencils in Russia. And the cockroaches themselves in the houses were innumerable. One commercial organization learned that in China this miracle remedy can already be found on sale. And this same company entered into an agreement for the supply of a huge amount of goods. The first batches were snapped up like hot cakes for several months, despite the fact that prices were two or three times higher than the purchase price.
Then, when other firms after some time found out about this and also began to import pencils from cockroaches to Russia, prices fell along with the amount of profit. A year later, this product was no different from the usual commercial one, and there was the same markup of 20-30% of the purchase price.
Or another situation from the relatively recent past. The US released a good communicator Palm Treo 650. For a while he was the best. But progress does not stand still. They began to produce more advanced communicators. But Palm Treo650 still continued to be in demand, because it was a very successful model. In this regard, it was released in a very large batch.
In one year, this communicator managed to become the best-selling among communicators in the States. Then, of course, the fashion for it ended, it became outdated. But there was a significant remainder of the lot left on the market. And the change of fashion has not yet reached Russia. And there were enterprising people who figured out, counted and began to import these communicators in containers to our markets. For comparison: since the States recognized this model as obsolete, its purchase price was reduced and amounted to $ 100-120. Our Palm Treo650 cost $350-400 as a novelty. It has continued more than a year. Several large companies, seeing this situation, also decided to make money and began to import these communicators in very large quantities.
And the boom is over. Once the market has formed an excess of goods, the price quite naturally fell. Just by that time, the cost of newer models began to decline in our market.
Therefore, in order to really make money, you need to constantly look for various ways to earn money, new products and services.
And now let's see what goods and services are in demand now.
As elsewhere, here you can choose. For example, the market for everyday products. Every day or quite regularly people buy bread, potatoes, kefir, cereals, sugar, salt and other products. But since these goods are constantly needed, there are a lot of manufacturers of this range, so you can not count on the profitability of this trade. In order to have more than competitors and always have a demand for your products, you need to constantly introduce some new technologies that will reduce the cost of goods, or rely on large sales volumes. Here we can’t talk about small and medium-sized businesses, since we will have to create large supermarkets, shopping centers and networks.
There is another option - to look for completely new products and services. You will be the only ones in the market, and for some time you will be able to work without competition. If we talk about a product that can be found quickly and that it is suitable for any region, then these are constantly changing fashion styles of clothing and shoe models.
Designers and marketers work hard to create these products every year. If you already have a sale of clothes and shoes, you can contact the suppliers of popular fashion brands in your price category, and every season delight your customers with an assortment of new collections. All this will be in demand, but only for a certain time.
Then competitors will find out about the profitability of your enterprise, and will begin to import and trade similar models. Demand and margins will inevitably fall. Therefore, take care in advance of the purchase of new models that are relevant for the next season, and buyers will always come to you.
It is also necessary to take into account the fact that constantly developing progress can not only create new business lines and market niches, but also destroy the old ones. Quite recently, the sale of cassettes for cassette recorders was widespread. It was very profitable. But then the development of technology stepped forward, laser discs appeared, and cassette recorders became outdated and disappeared from production. Cassettes are no longer needed by anyone.
Or turn to another similar industry. Every year our market is massively replenished with new mobile phones, laptops and netbooks, tablets, electronic gadgets and other equipment.
Batteries for these devices have time to wear out faster than the device itself deteriorates or becomes obsolete. Therefore, many entrepreneurs have managed to arrange the supply of batteries and other spare trifles and accessories for electronic equipment directly from Chinese or Taiwanese manufacturers. And they help people, and they don’t forget their profits - everyone is happy. Or they buy in the largest online stores known all over the world, for example, ebay.com. There you can buy spare parts and various components for existing equipment much cheaper than from the supplier of this equipment.
The scheme is very simple. The communicator supplier purchases batteries from the direct battery manufacturer and puts a markup on them. Then the equipment supplier makes purchases of electronics together with spare parts, brings them to its warehouse and once again makes an extra charge for delivery and separately for storing the equipment in the warehouse. And on the Internet auction you can buy batteries from the manufacturer directly. It is clear that in this case you save a lot of money, which also increases depending on the quantity of goods in the supplied batches.
Modern means of communication and delivery make it possible to receive the ordered goods quickly and easily. And there is always solvent demand for it, constantly increasing with the acquisition of equipment
Here a logical question arises as to whether it is worth it for a novice businessman to do everything in the same way as those who already have many customers, large sales volumes, turnover and good income. The answer can be simple: if someone invented and created a successful business, then this someone - clever man. And this means that the same business can be reproduced only if, for some reason, the enterprise is closed, or deployed in another, less busy place. For example, there was a certain company that successfully worked in the clothing market in one city. You are from another city. We arrived, got acquainted with the assortment, how to find suppliers and clients. In your city today there is no such product and such trade. And you copied this type of business and transferred it to your city. In this case, the option will be successful.
The probability of success will become even higher, and you will be especially pleased if you manage not only to do everything the same, but to bring in some other idea of your own - new and original. But at the same time, it is necessary to realize that any undertaking in the market is primarily a commercial risk, and not just profits and opportunities. And the more profitable the business, the greater the risk for the businessman.
Profitable niches for trade: pilaf via the Internet, knives, optics and much more.
Since the establishment of commodity-money relations, trade has been one of the most profitable types of business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will be in demand for sure: already well-known and “promoted” or innovative? Low or high price range? Domestic or imported production?
To understand which product to choose for promotion, you should analyze the market situation in various segments, the prospects for its development, evaluate distribution channels and the level of competition.
Market situation
Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015 the real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 - by another 3.9%.
According to research by "Romir", approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the essentials: groceries, clothes, shoes, and other non-food consumer goods.
Sociologists distinguish four types of buyers depending on their chosen cost-saving strategy (see Table 1).
| Buyer type | signs | Behavior |
|---|---|---|
| "Optimizer" | Men over 45 living in major cities | Refusal from expensive brands (21%), switching to cheaper ones (31%) |
| "Rationalist" | People with high level income | Make a shopping list (29%) and always follow it |
| "bargain hunter" | Women aged 35-44, low-income citizens, residents of small towns (100-500 thousand people) | Purchase goods mainly through promotions (19%) |
| "Thrifty" | Residents of small settlements, low-income people | They stock up on food for future use (16%), go shopping less often to keep their budget under control (22%) |
Similar trends are observed in online sales (see Figure 1).
*Data are presented without taking into account online orders of ready meals, tickets, digital goods, bulk purchases
In 2015, according to Vedomosti, they grew by only 3% adjusted for inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% adjusted for inflation). In an average online store, the check “grew” by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (growth to 160 million)
According to Data Insight statistics, consumer interest has shifted from electronics and household appliances to budget goods: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods has decreased. The leaders are sports goods, products for animals and children's assortment.
Summary: the situation on the market makes us think about the formation of a fairly wide range, designed for an audience interested in saving. At the same time, the quality should be acceptable, since competition in the low and medium segments has been and remains high. The marketing strategy should be targeted at different categories of citizens and take into account their preferred ways of saving.
What do buyers want?
Let's take a look at what commodity is profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbs 2016).
Food: pilaf via the Internet
Food items are among the essentials. Even in times of austerity, buyers will never exclude them from the consumer basket. So, in this niche you can take your place. This is exactly what the young entrepreneur Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store Plov.com.
Starting capital - 1 million rubles from their own savings - was spent on equipping the kitchen and creating an order-taking website.
At first, the entrepreneur and his partners only sold pilaf, but in 2015 they expanded their assortment and began to offer sweets, salads, manti, pastries: sales increased by 88%. The online store's revenue in the period from January to April 2016 increased by 2 times compared to the same period last year.
The nearest plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. — In summer, people try to spend more time outdoors, in parks. We need to be where our customer is.”
According to the results of 2015, I. Ismailov became the winner of the “Young Billionaire School”, annually held by Forbs, and his project was recognized as one of the most promising.
Cooking at home: knives for amateur cooks
During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat tasty and beautiful. This trend was noticed by entrepreneur Alexei Yakovlev and signed an agreement with Samura Cutlery, the largest manufacturer of steel and ceramic knives. By promoting the products of this company in the middle price category, you can interest amateur cooks in it. The idea justified itself: today, the Samura franchise (TOP-5 of the Forbs rating in 2016) has 250 points of sale (23 opened in 2015).
Initial investment - 250,000 rubles: involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, profit - 2 million rubles (knives are sold with a 160% mark-up).
Good vision for the price
Demand for health products is consistently high. This explains the success of icraft optics, a federal retail chain of stores selling ready-made glasses and making them to order (it has its own lens-turning workshop). Franchise TOP-12 of the Forbs rating. Currently, there are 130 own and 350 franchise outlets (120 opened in 2015).
Business geography - more than 100 cities. There are no royalties or lump-sum fees. For the entry fee (1.4 million rubles), franchisees receive commercial, lighting, medical equipment and a basic batch of goods.
The franchisor offers partners the opportunity to make up to 300% of the retail margin and, as a bonus, gives 50% compensation for advertising costs.
Revenue - 6 million rubles, profit of the franchisee - 3 million rubles.
For children's creativity
Investing in the younger generation is considered by most parents to be paramount and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's dwell on them in more detail.
If we talk about the offline format, then the franchise for the sale of kits for creativity "Orange Elephant" (TOP-15 Forbs rating) is successfully moving forward: 10 own and 422 franchise points. Franchisors have their own production in China of kits for drawing, modeling, design, decor. Today it is one of the most recognizable and rapidly growing chains of products for children, represented in 61 cities of Russia, as well as in the CIS, Europe, Asia, and South Africa. In 2015, 85 new Orange Elephant outlets were opened.
Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.
What is profitable to sell online?
Today, almost everyone can create their own online store. But not everyone knows what to fill it with. The editors of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and their marketing features to look out for (see Table 2).
| What to look out for |
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|---|---|---|
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| Hobbies (diamond mosaic, felting wool, paints, brushes, decoupage paper) and collectibles (stamps, coins, antiques) |
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| Goods for recreation and tourism |
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But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer treats him with confidence and quickly becomes a regular, recommends him to friends. This must be taken into account when choosing your trading niche.
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2.12. The User is obliged to immediately notify Insales of any case of unauthorized (not authorized by the User) access to the Services using the User's account and / or any violation (suspicion of violation) of the confidentiality of their means of access to the account. For security purposes, the User is obliged to independently carry out a safe shutdown of work under his account at the end of each session of work with the Services. Insales is not responsible for the possible loss or corruption of data, as well as other consequences of any nature that may occur due to the violation by the User of the provisions of this part of the Agreement.
3. Responsibility of the Parties
3.1. The Party that violated the obligations stipulated by the Agreement regarding the protection of confidential information transmitted under the Agreement is obliged to compensate, at the request of the affected Party, the real damage caused by such a violation of the terms of the Agreement in accordance with the current legislation of the Russian Federation.
3.2. Compensation for damages does not terminate the obligations of the violating Party for the proper performance of obligations under the Agreement.
4.Other provisions
4.1. All notices, requests, demands and other correspondence under this Agreement, including those including confidential information, must be made in writing and delivered personally or through a courier, or sent by e-mail to the addresses specified in the license agreement for computer programs dated 12/01/2016, the agreement of accession to the license agreement for computer programs and in this Agreement or other addresses that may be further specified in writing by the Party.
4.2. If one or more provisions (conditions) of this Agreement are or become invalid, then this cannot serve as a reason for the termination of other provisions (conditions).
4.3. The law of the Russian Federation shall apply to this Agreement and the relationship between the User and Insales arising in connection with the application of the Agreement.
4.3. The User has the right to send all suggestions or questions regarding this Agreement to the Insales User Support Service or to the postal address: 107078, Moscow, st. Novoryazanskaya, 18, pp. 11-12 BC "Stendhal" LLC "Insales Rus".
Publication date: 01.12.2016
Full name in Russian:
Limited Liability Company "Insales Rus"
Abbreviated name in Russian:
Insales Rus LLC
Name in English:
InSales Rus Limited Liability Company (InSales Rus LLC)
Legal address:
125319, Moscow, st. Academician Ilyushin, 4, building 1, office 11
Mailing address:
107078, Moscow, st. Novoryazanskaya, 18, building 11-12, BC "Stendhal"
TIN: 7714843760 KPP: 771401001
Bank details:
During the crisis, not all entrepreneurs suffered losses, some even doubled their profits. Why do some people have losses, while others have super profits? This is due to the fact that successful businessmen traded hot goods.
Categories of the best-selling goods in Russia
What is a running (sold) product - this is a product that is most popular among buyers. It is generally accepted that the best-selling goods in Russia today are bread, cigarettes and vodka. But, not necessarily, by trading in this group of goods, you can secure any benefit that is different from other sellers. For example, when selling cigarettes (the best-selling product in Russia in 2019), you should not expect a large profit from sales. This happens because a special pricing system for tobacco products does not allow setting a markup on cigarettes above the established norm, and selling this group of goods can even lead to a loss.
When choosing a product for sale, you should pay attention not to the mass sales, but to the prospects and profitability, in case of another crisis. Trade in Russia should be based on reliable choice various goods for their sale in adverse economic conditions. By following this rule, you can not be afraid of a crisis and trade calmly under any conditions.
So, selling less and earning less, but consistently choosing a product from the category of reliable products, is much more profitable than earning a lot on sales, but losing profit in a crisis by selling risky products. folk proverb says "go quieter - you will be further." What is the best-selling product in Russia in 2019?
The list of best-selling goods in Russia includes the following categories:
small Appliances(irons, blenders, electric kettles, mixers);
Electrical goods (wire, cable, lamps, plugs, sockets, switches, etc.);
Sanitary goods (valves, faucets, gaskets);
Simple tools (hammers, saws, self-tapping screws);
Household chemicals (synthetic powders, detergents for dishes, stoves, sinks, tiles, detergents for toilet bowls, and so on);
Food;
Clothing and footwear;
Other goods of daily use;
The best-selling food products are products of social importance, namely:
Meat (chicken, pork, beef, lamb);
Frozen fish;
Chicken eggs;
Butter and sunflower oil;
cow's milk;
Flour and flour products;
Sugar sand;
Salt;
Long leaf black tea;
Cereals (buckwheat, polished rice, millet);
Pasta;
Vegetables (potatoes, carrots, onions, cabbage);
The above products are a full-fledged minimum that a person, a citizen of Russia, needs to ensure life. But confectionery, such as sweets, as well as drinks, including alcoholic ones, are an addition, but sometimes some of them are hot goods.
Also, semi-finished products can now be attributed to hot goods - products (meat, fish, vegetables) half-cooked, which only need to be subjected to heat treatment.
In this field of activity, a market analysis was carried out and the following results were clarified - people whose standard of living rises more often purchase not very healthy food fast food. Mostly women buy semi-finished products, this is explained by the fact that, trying to combine work, study and family life, they try to simplify their lives with such products and thereby save time for other more important things. For many people, semi-finished products are the main daily food, and therefore this product is rightfully one of the best-selling products.
Everyone wants to live successfully and securely, which is why, striving for a better life, people choose individual entrepreneurship rather than work for hire. Also, the desire to work for oneself is caused, for example, by the loss of a person’s main place of income, since due to the crisis, many enterprises that consistently receive high incomes could not cope with economic problems, ceasing to exist and naturally reducing a large number of jobs.
In order to do business and earn income, you need to decide what to sell so as not to burn out. To do this, you need to take the first steps in building successful business trade and think carefully about what kind of goods to trade and where. You can trade anything like in the market by opening a stall, a trading tent, a place or even a store, or you can do sales via the Internet. There are both advantages and disadvantages to these options, and the entrepreneur needs to be aware of them.
But first you need to choose a range of goods for sale, and then solve the following questions:
The amount of initial capital for starting a business;
In the case of trading in a stall or outlet, an analysis of the market in this area of \u200b\u200bthe city for the presence of competitors should be carried out;
Care should be taken that the assortment of goods selected for sale is from the list of reliable goods and remains in demand even if the economic situation in the country worsens;
Reliable goods include those goods that a person will buy regardless of the economic situation in the country. Yes, of course, sales may fall, but the product will still be sold.
The best-selling product in Russia via the Internet
The Internet is by far the most popular place for trading, here you can buy almost everything - from food and medicine to large-sized equipment and furniture, without leaving your home.
The design of an online store is similar to the design of a regular outlet. To do this, it is also necessary to register an individual entrepreneurship, open a bank account, write a business plan, and decide which category of goods to trade. The advertising company of online stores, of course, is slightly different from the standard one, but the tax reporting is the same.
What can be implemented in the online store
Considering that almost everything you need is sold on the Internet, modern man, nevertheless, choosing a product for trading it on the network, you should study which product is in demand most of all among users of Internet resources.
Internet commerce market researchers noticed a certain pattern of such sales and determined the so-called tournament table of the most hot goods sold over the Internet.
Consider the top ten best-selling goods in Russia on the Internet:
1. Small household appliances deservedly occupy the first place in the rating of network sales. This wide category of goods is readily bought not only in household appliances stores, but also on the Internet. These are the following products: irons, mixers, toasters, blenders, vacuum cleaners, microwave ovens, hair dryers, curling irons and hair straighteners, bread machines, multicookers, scales, meat grinders, waffle irons, sandwich makers, electric shavers, digital and SLR cameras, video players, music players, car radios And so on. As you can see, the list of these products is very extensive, and these products are popular because they make life easier for a person, making it more comfortable for a relatively low cost. On the Internet, people buy small household appliances and electronics in order to save time, since not every region can find this or that product of the desired configuration, and fast delivery to any, the most remote region of Russia, allows you to make such purchases.
2. Second place in the ranking of online sales is occupied by laptops and computer components. The advantage of online sales of such goods is similar to the previous ones - a large selection, low price, convenient delivery and product warranty. Even the owners of ordinary computer equipment stores order goods for trade from wholesale suppliers on the Internet, because many have probably encountered such a situation when in a regular store the buyer was asked to wait a few days until one or another spare part or computer component arrives at the warehouse. Therefore, in order not to wait for the desired part in the store, it is better to buy it yourself via the Internet. This is what many do.
3. In the third place of sales on the Internet are mobile communication devices: tablet personal computers, smartphones and phones. The widest selection of phones and tablets, attractive prices, safe delivery, as well as warranty service attract buyers to make a purchase of this group of goods via the Internet.
4. The fourth most popular goods in Russia sold via the Internet are cosmetics and perfumes. And these goods are mainly bought by women, since they have greater purchasing power, unlike men. It should be noted that the price for this category of goods in online stores is lower than in conventional retail stores, and the range is wider. In the online store, you can read real customer reviews about the selected product and watch a video review about it, which makes shopping more convenient.
Cosmetics are a more popular product, since the female half of humanity focuses on well-known manufacturers and already usually has experience in using a particular product. But buying perfumes in an online store is more difficult, since you want to feel an expensive aroma before buying. Therefore, they often sell well. famous brands perfumes, and well-publicized brands.
5. Fifth place is occupied by children's goods. This group of products is universal, and therefore quite popular. A large selection of assortment, bright colors, the availability of the right sizes and an affordable price category compared to a retail network, a convenient search engine that separates goods according to the age categories of children, attract users of Internet resources - potential customers.
6. The sixth place in online sales is software. This product is universal, regardless of gender, age, weight category, religion and life position. Software buyers are often commercial firms, large enterprises, government agencies, large retail chains selling computer peripherals, as well as ordinary users who care about the security of their personal devices and personal data. The best-selling software is anti-virus programs, operating Windows systems, office packages Microsoft Office, and other programs for personal and commercial purposes.
7. Seventh place is occupied by shopping for clothes on the Internet. It is very popular now to order clothes on the Internet, the advantages of such purchases are obvious - the choice of models is huge and it is constantly updated, the size range is always available, the style of clothes can be seen on the model from the photo, there are reviews of real buyers. But, at the same time, despite significant advantages, there are also disadvantages in this paragraph. First of all, this is a risky purchase - not every person knows exactly their size, and those who know are not always sure of the right choice, since often each manufacturer has its own patterns for sewing clothes, respectively, and its own size grid. Therefore, not everyone decides to buy things "by eye".
8. Eighth place in online sales is occupied by payment cards. These are cards that can be used to pay for any goods, cellular communications (for example, an account for mobile phone), cable TV and Internet services, purchase of software, as well as entertainment programs (paid games, various mobile applications in the AppStore or Google Play market). It is easy to replenish such cards with money, even without leaving your home, and on some services you can do this even without withdrawing a commission.
9. In ninth place are online sales of various tickets, namely: for movie screenings in cinemas, for concerts of artists, for opera, for theaters, for football, hockey, basketball, for various show programs. On the same line of the rating of online sales are ticket sales for Passenger Transportation– trains, buses and planes. With the help of such online purchases, a person saves his time on waiting in lines and trips to the airport or bus station. You can also pay for tickets online using a payment card.
10. Tenth place is occupied by sales of large household appliances. Why is this category of goods not so popular for online shopping? This is obvious, a large product is usually expensive, not every buyer can afford to purchase an expensive product without looking at it, so to speak, “live”. After all, it is necessary to inspect the product, check its integrity, serviceability, functionality, packaging and other qualities. Also, many buyers during the purchase of complex equipment have a number of questions that only a store consultant can solve. Therefore, these goods are rarely ordered in online stores, preferring real hardware stores in their city. The second inconvenient moment for the purchase is the large weight and dimensions of the purchase, the delivery of a refrigerator, TV or washing machine to the desired city can be very expensive for the buyer, much more expensive than its cost.
Despite the large dimensions and weight, many buyers have recently ordered furniture from online stores. If you search carefully, you can really find inexpensive options that, even with delivery to the desired city, will be cheaper than buying a similar product at a local furniture store.
Sellability of goods in physical stores and on the Internet depends on two factors:
Attractive price, lower than in retail stores, inexpensive delivery. Small inexpensive goods are very popular for shopping in online stores, therefore, a large volume of sales makes them a hot commodity;
The versatility of some product groups. Almost all household appliances small sizes is bought on the Internet, therefore, being in first place in terms of popularity of Internet sales, it is the best-selling product in Russia, because such a product suits a large audience of people.
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