In an unfavorable financial environment, many find a way out in self-employment. One of interesting ideas own business is sewing and selling bed linen. Present to your attention short review some parties to this case in order to assess their capabilities and rationality of doing this business.

Pros and cons of this type of earnings

Without lengthy prefaces, imagine positive sides of this case.

1. Business - bed linen for sale - requires little or no initial investment. From the equipment at hand, you must have the usual sewing machine... From materials - threads, fabric, accessories. As for the premises, you can work at home as well.
2. It doesn't take much time to sew bed linen. Also, a minimal knowledge of cutting and sewing techniques is enough.
3. The work will bring not only material benefits, but also moral satisfaction thanks to wide field for creativity and self-expression in the process of selecting fabrics, textures and colors. More skillful craftswomen can experiment with models and bed linen decoration.

The main disadvantage is still the business side of the issue: registration and running an individual business, calculation and cost reduction, search for suppliers of high-quality fabrics. The question immediately arises as to whom and how to sell bedding. All these "little things" need to be worked out in advance, perhaps with the help of specialists.

Standard product range

There are the following categories of bedding sets.

1. Single set. It is designed for 1 adult, has in its set 1 sheet measuring 110 x 200 cm, 1 duvet cover - 135 x 200 cm and 1 pillowcase - 50 x 70 cm or 70 x 70 cm.
2. One and a half set. It consists of 1 sheet 150 x 220 cm, 1 duvet cover 145 x 215 cm and 2 pillowcases 50 x 70 cm or 70 x 70 cm.
3. The double suite is designed for 2 adults. Here we have 1 bed sheet measuring 185 x 220 cm, 1 duvet cover 175 x 215 cm, 2 pillowcases 50 x 70 cm or 70 x 70 cm.
4. Family suite for 2 adults sleeping on the same bed under different blankets. We have 1 sheet 200 x 220 cm, 2 duvet covers 150 x 220 cm, 2 pillowcases 50 x 70 cm or 70 x 70 cm.
5. Euro-standard set. This includes 1 sheet 220 x 220 cm, 1 duvet cover 200 x 220 cm and 2 pillowcases 50 x 70 cm or 70 x 70 cm.
6. Baby bedding (convenient to use for a teenager's bed). The set includes 1 bed sheet measuring 110 x 190 cm, 1 duvet cover - 110 x 180 cm and 1 pillowcase - 50 x 70 or 70 x 70 cm.
7. Sets for babies in a crib (1 sheet 140 x 110, 1 duvet cover - 145 x 110, 1 pillowcase - 40 x 60).

The parameters of the kits for different sources may deviate from the data above. Bed linen manufacturers must indicate their dimensions on the packaging. This will make it easier for the buyer to make the right choice.

Product variants

Kits can be standard. It is also realistic to carry out tailoring of bed linen to order according to the measurements given by the client.

Sets can be casual or gift. They differ in fabric and packaging. The cost of the gift option is much more expensive than the production version of the product. Therefore, before its production, it is advisable to first take care of the possibility of marketing this product.

The choice of fabrics for sewing everyday bedding set

Quality finished product largely depends on what fabric is chosen for sewing bed linen.

For the everyday kit, working materials are selected:

• Satin is a cotton fabric to which chemical fibers can be added. It has a smooth, dense surface, is durable (products can withstand up to 300 washes). There are varieties of this fabric: gloss satin and mako satin.

• Calico is a dense cotton fabric. Very practical and environmentally friendly material. Does not lose the brightness of colors for a long time, does not wrinkle. At the same time, the fabric is relatively cheap.

• Ranfors - high quality coarse calico, 100% natural fabric (cotton). The material is soft, delicate, yet incredibly durable and practical. It has an amazing ability to adapt to the ambient temperature: it is warm on such underwear in winter and cool in summer.

• Polycotton. The fabric is composed of cotton and synthetic thread, which makes it strong and durable. When washed, it practically does not shrink, does not fade or wrinkle. Hygiene and durability have made this fabric very popular among housewives.

• Chintz is a good durable fabric that does not require special care... Thanks to this, it greatly facilitates the housework of housewives. It is optimal in terms of price-quality ratio.

• Linen is a natural and environmentally friendly fabric. It absorbs moisture very well with high air permeability and heat dissipation at the same time. Solid, wear-resistant fabric, has some rigidity. Starch well. When washed, it shrinks, wrinkles.

• Flannel is a warm and soft cotton fabric, usually lightly brushed. The material is very pleasant to the touch, warms well. Suitable for children's bedding sets intended for use in the autumn-winter period.

• Terry cloth - cotton jersey. Differs in softness and pleasant structure. As a rule, it is used only for sewing high-quality terry sheets. The products are strong and easy to clean, since they do not require ironing after washing.

Sewing more expensive headsets

You can make an elegant festive set for sale (gift, wedding, anniversary). In this case, any fabric described below is suitable for sewing bedding.

1. Silk is one of the most expensive natural materials... Very beautiful, lightweight and durable, it is ideal for sewing luxury bedding. In addition to the aesthetic side, silk is an environmentally friendly material, hygienic. Caring for such bed linen requires accuracy and some skill.
2. Satin is a cotton lightweight beautiful fabric. The front side is smooth, shiny, cool to the touch. From the inside - matte, slightly rough. The material practically does not fade, it can be used for a long time. Ideal for sewing luxury bedding.
3. Batiste is the lightest, transparent, flowing fabric. Bed linen turns out to be airy, fabulously beautiful. Not intended for everyday use. It has medium strength. The set can withstand up to 70 machine washes without sacrificing its appearance.

Alternatively, for sewing luxury bedding, you can use velor, jacquard, tapestry.

Given the high cost of luxury fabrics, it is better to carry out exclusive tailoring bed linen to order. You need to provide the potential buyer with quality assurance.

How to sell bedding?

The most important thing for business success is finding distribution channels. Even the most beautiful and high-quality kits will not make a profit if they lie dead in the warehouse. Therefore, a profitable and stable sale of bed linen is very important.

Potential points of sale can be:

• shops, wedding salons;
• hospitals, sanatoriums, various social institutions (prisons, orphanages, kindergartens, boarding schools);
• children's camps and holiday homes;
• hotels and hostels.

You can also make business cards, brochures and distribute them to friends, employees and in general anyone who wishes. The simplest thing is to place an ad on the Internet, in a newspaper, in transport, in any public place(store, clinic, library) or just stick it up on the street.

Cost reduction

There are some ways to reduce the cost of making bed linen.

1. Buying fabrics is not in retail stores, and from wholesalers.
2. If there is a need to rent a production facility, then you should look for options not within the city, but in the nearest settlements. Rent outside the city is several times lower.
3. Set salaries for employees as a percentage of a well-executed order. Thus, losses from damage to material and from downtime are minimized.
4. With small volumes of production, arrange sales immediately to the end customer without intermediary services of the store.

Trademark

Create your own brand. The name of the product should be capacious, memorable, not too long, with positive associations. It can be neatly stitched into the corner of a sheet or duvet cover. It is imperative to place the brand on the front of the package and in advertising brochures.

When promoting your products on the market, tell them that this trademark- high quality linen domestic production from natural environmentally friendly fabrics. There is no need to focus the attention of the buyer on the fact that you have been making bed linen from yesterday by yourself. After all, what difference does it make who, where and when makes it? The main thing is that the kits are to the liking of the consumer, so that your conscience for the quality of the products is clear.

If your idea of ​​a small production grows into a serious business, the brand will become recognizable. Then you can safely say that on the market for more than 10 years you have been delighting customers with serious products of the highest quality!

A few more ideas for making home money without start-up capital

Waste fabric from the manufacture of bed linen can be put into business and sewing can be organized:

• baby diapers;
• products for babies - bonnets, undershirts, sliders;
• doll bedding for children's toy stores;
• clothes for baby dolls;
• canvas handbags;
• aprons and kitchen towels.

Instead of an afterword

There are a huge number of bed linen manufacturers whose quality is trusted without unnecessary words and beliefs. For example, Fomtextile, Epitex, First, Camille and many others. If you study information about this type of company and take it into service, then your business can only be envied.

Today, many people who want to start their own business are interested in how to open a bedding store. Are these products in demand? How to create a constant flow of buyers? What does a successful bedding store business plan look like? Are there additional sources income? The answers to these questions will be of interest to many novice businessmen.

Is the sale of bed linen profitable?

In fact, bed linen is a thing that hardly any house can do without. That is why an inexpensive bedding store - great idea to create a profitable business.

Naturally, underwear is not a basic commodity, and people do not buy it very often. Nevertheless, with the right approach and organization of sales, a store can generate a good income.

Indeed, in addition to private houses, there are also hotels, hospitals, health centers, recreation centers and a host of other places where bed linen is often needed in large quantities... In addition, it can be a wonderful gift for almost any occasion.

And if you are going to start your own business, then first you need a clear business plan for a bedding store. Before opening, you must understand all the details and consider all possible options development of events.

How to open a bedding store? We draw up the necessary documents

Of course, in order to obtain a trade permit, you first need to officially register with the tax office. In this case, it is best to open up as an individual entrepreneur. If you open own business together with a partner, you can register a limited liability company.

As in any other store, first you need to check the sanitary and epidemiological station, as well as the fire department. They must provide confirmation that the premises you rented (or purchased) have met all the necessary standards.

Where is the best place to rent a room?

If you are interested in the question of how to open a bedding store, you should know that important role plays the location. It is best to rent a room near a large supermarket or in mall- in these places there are always a lot of buyers who can come to you.

Besides, point of sale can be opened at or near the market. The lively central part of the city is also suitable, as there are always a lot of people here. This does not mean at all that if you open a store, for example, in a residential area, then it will not become profitable - in such cases it will take much longer to create a sufficient influx of customers.

On the other hand, you shouldn't forget about competition. If your chosen location already has one or more similar stores, then you should think about moving it, as this may affect your bottom line. But even in such cases, you can win by paying more attention to the assortment, the features of your company and decent service.

How to register a store?

When choosing suitable premises it is worth paying attention to its area. Of course, some lingerie shops are quite small.

But remember that your clients should feel comfortable and cozy with you. In addition, you will need a small, separate staff room, as well as storage space.

As for the design, you should not be too zealous here. A light, warm shade of the walls and good lighting will be enough.

Of course, you can decorate the store with discreet decorations, for example, artificial flowers, a small amount indoor plants, photographs of the bedroom and / or the products you are selling. If you are going to offer pajamas and nightwear to clients, then it is advisable to put several mannequins that would demonstrate the most successful models.

Of course, do not forget about shelves, racks, tables and other necessary furniture intended for exhibition and storage of goods - a competent business plan for a bedding store should include all these points.

How to choose an assortment of goods?

Of course, every novice businessman is interested in the question of how to sell bedding. For trading to succeed, it is necessary to provide the buyer with a wide choice. Remember that most likely your customers will be people with different income levels, so the store's assortment should cover all categories of the population.

Have both cheaper options and expensive, sophisticated bedding in your store. Also take care of the variety of materials (for example, offer customers cotton, silk, etc.) and colors(many buyers choose lingerie by color). Your store should have both complete bedding sets and individual elements, say pillowcases, bed sheets, etc.

If you are interested in how to open a bedding store and make it profitable, you should expand your assortment. You can sell not only linen, but also towels ( different sizes, colors and quality), pajamas, decorative pillowcases, bedspreads, tablecloths, napkins, bathrobes, kitchen towels etc. During the winter months, it is advisable to fill the shelves with blankets and rugs.

Some businessmen try to differentiate themselves from competitors by selling not quite familiar products. This is a rather risky move, which, nevertheless, can bring additional income. If you don't want to risk it, you can buy several original sets bedding, such as black silk sheets or sets with leopard print... In addition, you can offer customers a service for ordering linen - if you do not have the required color or size in stock, you can provide the client with a catalog and promise delivery of the selected product as soon as possible.

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How to open a bedding store?

The bedding business is correct organization and a preliminary analysis of the market and competitors will certainly be profitable. Bedding is in demand at any time of the year, regardless of the age and status of the buyers. But, like any business, given view business requires careful preparation, after all, the idea of ​​selling bed linen is not at all new, therefore, in order for the business to be profitable, and it does not have to be closed soon after opening, original ideas and unusual offers for buyers are needed.

What is a bedding store?

A bedding store is a sales organization that sells sheets, bedding sets, pajamas, bedspreads and other bedding. Not a single family, not a single person can do without bed linen or any other set. Each person has it in the house, at least in the amount of two sets.

Bed linen business – a good option for a beginner entrepreneur, since the demand for him is constant, and crises and other negative economic phenomena are unlikely to be able to greatly affect.

The main disadvantage is the congestion of the market with such a proposal. It is very difficult to come up with something original. If earlier there were monochromatic colors of the bedding set, now not only materials and colors are changing, but also sets appear in 3D format. Therefore, in the absence original ideas it will be difficult to gain a foothold in the market, because companies that have been in business for a long time crowd out newcomers pretty quickly.

If the conditions are met, then the business will begin to develop actively. And if we take into account the fact that bed linen is great gift and buyers often buy it for the holidays, then with a favorable location and customer flow, the payback period will be less than a year. And under good circumstances, even six months, the profit will be equal to at least 300,000 rubles (net of taxes and other payments (rent, wage)).

Store format and assortment

If the market and competitors have been thoroughly studied and thoughts have appeared on the topic of the product itself, then it is time to start choosing the assortment and format of the store. On the this moment There are two most common options for opening a bedding store: an online store and a regular store.

The online store is known to everyone for its minimal cost... For a more complete picture, you can view popular sites for the sale of bed linen, analyze their policies. And then start creating your own. The main costs will be the creation of the site and its advertising. But they are minimal compared to a regular store.

If you choose to sell bed linen in standard stores, then here you will have to spend at the initial stage on personnel, premises, equipment and advertising. The room should be spacious, because the kits are large and buyers should definitely be able to take a closer look at the material, color, size. There should be sufficient space for samples.

When choosing an assortment, it is necessary to take into account the demand for a particular set. Manufacturers are different: some produce exclusive and expensive bedding, while others, on the contrary, are for people with average incomes. The second option is preferable for any city.

The standard assortment includes the following products:

1. Towels.
2. Robes, pajamas, nightgowns, underwear.
3. Pillows, sheets, blankets, pillowcases, blankets.

The offered goods should be as diverse as possible. This is another condition successful activities, which applies to material, and color, and format, and quality. Also, buyers should be able to buy products in different price categories.

What do you need to open a store?

To open your own bedding store, you must first calculate the approximate costs. This amount will have to be invested at the initial stage. Considering that the room should be sufficiently spacious (from 30 - 50 m2), the purchase of equipment (racks, cash desk, shelves, pedestals) - 200,000 rubles, the purchase of goods, repair of the premises - 300,000 rubles, advertising, wages, settlements with suppliers and other expenses related to business promotion - 400,000 - 500,000 rubles, then at least one million rubles should be available.

The next step is registration. Entity is subject to registration, and confirmation must be received from the fire department and the sanitary and epidemiological station that the room fully meets all the requirements.

General questions about organizing a store

Premises. except large space, it should be light, cozy, ideally combined with the assortment and located in the desired area. You can rent premises in a shopping center, which will be beneficial in terms of the flow of buyers, or you can sell bed linen in a separately rented store. If you listen to the opinion of successful businessmen, then it is better to stay in a residential area.

But the store should not be located in the hinterland. He should be on the main street, in a crowded place. Still, pastel sets are not an impulse purchase. It is very rare for shoppers to go grocery shopping and buy a pillow or blanket along the way. As a rule, they follow it purposefully. Therefore, the location in a residential area will be very beneficial. But when choosing an area, it is important to pay attention to whether there is an oversupply of similar stores. Additional competition is not needed at all.

Staff. For the first time, it will be enough to hire a qualified accountant who will deal with all monetary issues, settlements and financial transactions. Of course, you can do this on your own, but without special knowledge, it is unlikely that you will be able to get the most complete picture that reflects all current activities. In addition to an accountant, you will definitely need sales consultants. Two people will be enough. You can also hire a cashier and a room cleaner. For sales to go up, all staff must have a competent speech, tidy appearance necessary knowledge.

How to attract customers and increase sales?

To sell bed linen was profitable, you need to use marketing techniques. Before the store opens, customers should be notified of the upcoming news. This can be done using brochures, flyers, small announcements. A large sign above the store will not be superfluous, on which it will be written in large bright letters that it will open very soon.

On the very first day of work, promotions and discounts are simply required. The vast majority of buyers of bed linen and related products are women. Psychologists have found that women are more susceptible to all kinds of discount offers. This means that you need to constantly arrange sales days, advertise your store (it is not necessary to use television or magazines). It can be both public transport and the Internet. Customers should inquire about a new well-stocked store. There will be clients - there will be large sales volumes.

The bedding business has advantages and disadvantages. Aspiring entrepreneurs with no past experience can initially find it difficult to gain a foothold in the market due to the sheer number of competitors. But having in your baggage a certain strategy and ideas on how you can attract customers and how you can surprise them, you will definitely succeed and take a high position among competitors.