Innovative business. Innovative business ideas

Recently, the term "innovative idea" is found more and more often and at all levels. This, of course, is connected with the objective need to modernize our economy and society. But what is an innovative idea and how does it differ from a regular idea? Innovation is defined as an innovation in the field of engineering, technology, labor organization or management, based on the use of scientific achievements and best practices ... And by an idea, we mean a new original thought that has a certain target orientation and potential socially useful value. From the above definitions, it follows that most of the ideas that have novelty contain innovative elements. However, this is not enough to define them as an innovative idea. The main features of an innovative idea are its compliance modern direction(trend) development of the relevant area of management and demand in the economy. In this and only in this case, the idea becomes innovative.

innovation - (synonym - innovation) - some kind of innovation that did not exist before: a new phenomenon, discovery, invention, new method satisfaction of social needs, etc. From the point of view of applicability in business, innovation is a “semi-finished product” or a component that can be used to create a product that has consumer value and is in demand among consumers. Innovation is an independent value only for innovators.

Innovator - a person who has discovered an innovation (innovation) or who introduces new ideas in some area.

Innovation (English innovation - innovation, innovation) is the end result of innovative activity, which has been implemented in the form of a new or improved product or service sold on the market, as well as technological process used in practice.

Innovation (innovation) is the result of a successfully commercialized innovation (innovation). Innovations must be new, meet market demand, and bring profit to innovators. Commercialization of innovations is the process of bringing an innovation to the market for profit.

this is an introduced innovation that provides a qualitative increase in the efficiency of processes or products demanded by the market. Is the end result of intellectual human activity, his imagination, creative process, discoveries, inventions and rationalization. An example of innovation is the introduction to the market of products (goods and services) with new consumer properties or a qualitative increase in the efficiency of production systems.

3 Stage of the innovation process.

The stages of innovation processes consist of separate stages that characterize these stages as part of a single innovation cycle and as a relatively independent element of the cycle with its own set of activities. At the first (initial) stage, fundamental theoretical research, applied research and design development are carried out. At the stage of applied research, the theoretical knowledge obtained acquires a material form in one form or another, since they are embodied in the original samples of equipment, technology or their individual elements, confirming or, conversely, rejecting the possibility of their practical application on present stage or in the near future. One example of both is the problem of using a controlled thermonuclear reaction. The final stage for the research stage is the stage of design development. Appropriate documentation is formed in the process of development work. At this stage, samples of new products are almost always made for the purpose of their subsequent testing.

At the production stage in innovation, it is customary to distinguish two stages: the development of a technological process and its implementation in the production of new products.

The purpose of technological development is to prepare for the implementation of the development results and provide the necessary conditions for this. At this stage, the interaction between science and production is directly carried out, and how successfully this interaction is implemented depends on the pace of development of innovation and the beginning of the normal process of manufacturing new products, focused on one or another of its types - single, serial, mass - depending on market needs. and the niche that the new product will occupy in the market, taking into account its technological and price competitiveness.

The final stage of the cycle includes two stages: the stage of implementation of new products and the stage of its practical use by consumers.

Considering the cycles of the innovation process and their stages and stages, it should be borne in mind that the final stages of the previous innovation cycle should lay the foundation for the initial stages of the next cycle, because only in this case can we speak, firstly, about real continuous innovation and, secondly, which is also fundamentally important, about maintaining the competitiveness of products at the proper level, in ensuring which the continuity of the manufacturer plays an important role in the eyes of consumers, i.e. market.

;The main direction - trade Be that as it may, 80% of business ideas in small towns are "tied" to trade, and there is a logical explanation for this. If you decide to “enter the same river”, it may make sense to acquire an already operating business. In any case, finding an unfilled niche with good demand will not be easy at all. A little advice: Be careful with specific item. It can both make a splash and, due to weak purchasing power and conservative views of a certain part of the population, go unnoticed. A new line of business in small towns in 2017 is the property of bankrupts and debtors of bailiffs. Recently, the number of bankruptcies has increased many times, but few people know that the property of debtors is sold through public auctions, where it can often be purchased for a penny. It is especially interesting to buy property in small towns, as few people there know about offers and know how to work with auctions. For more details, see Oleg Selifanov's free course Leasing business - renting out residential and commercial real estate the idea works well in the regions. Recommended to see: 30 strategies for investing and making money in real estate (30 daily lessons for free Business idea - Profitable house(video + business plan Business idea - Daily subletting of apartments 4 main advantages of business ideas with real estate in small towns rental business requires minimal participation, is excellently credited and you can start even with a small personal capital - 100-200 thousand rubles perfectly scales brings rental income every month is quite a small number of employees, sometimes even coming and piecework with the simplest qualifications.Opening a service business in small towns custom_block(7, 8940946, 821 ; needs and benefits that do not belong to them.Naturally, in a small village, the first type will be in demand, and not the second.For example, profitable business rather, it will become a hairdressing salon with affordable prices and a constant flow of customers, and not a SPA-salon with a wide range of expensive cosmetic procedures. Along with this, it is not enough to be like everyone else, that is, in our example, like other hairdressers. In order for a potential client to give preference to your salon in the future, offer him a zest, albeit a small one. It can simply be a quality service, when a person is not just sheared, but also met in clean room, were friendly with him, offered to wait for their turn in a comfortable chair. Repair Services (function(w, d, n, s, t ( w[n] = w[n] || ; w[n].push(function( ( Ya.Context.AdvManager.render(( blockId: " r-a-217220-4 renderto: horizontalalign: false async: true> ; ); t = d.getElementsByTagName("script"; s = d.createElement("script"; s.type = "text/javascript"; s.src = "//an.yandex.ru/system/context.js"; s.async = true; t.parentNode.insertBefore(s, t; )(this, this.document, "yandexContextAsyncCallbacks"; Another niche that promises success in small town- provision of repair services. There is a simple explanation for this. The level of income in the province, as a rule, is average or below average, so no one is in a hurry to throw broken household appliances, shoes or clothes in the trash. In this regard, the opening of a repair shop with a convenient location and work schedule can potentially count on financial success. In general, there are just a huge number of business ideas for the city, you just need to search. ">in a small town893
earth, as well as different variants subsidies and concessional loans to support rural businesses. How to start a business in the countryside and in the countryside The stereotype that exists in our society that you can earn money only in big cities is absolutely untrue. The village is a promising industry in itself, and now the state is interested in its restoration, which will greatly simplify the task. Living in the countryside, you can self-realize commercial projects in the following areas: Organization of a farm for breeding and growing agricultural crops and domestic animals. Production and sale of building materials. Provision of services in the field of tourism. Ecotourism, a new direction that brings good money. Internet business. You can always start working as a copywriter and get 20 thousand rubles. Breeding exotic animals. Why not create an ostrich farm if there is a demand? The presented list is only a hundredth of the promising ideas that can be implemented in the village. Even if you do not have land, you can rent it, and the farther you are from Moscow, the cheaper it is. Sometimes the rental price can be less than 1000 rubles per hectare. Knowing what to do with the land, you can organize your business with almost 300% profit. The main conditions for success are your desire, the minimum start-up capital and the presence of a good idea. Check out the free ideas on our website. All issues are resolved without much difficulty. At the initial stage, you can work independently (together with family members and relatives, and then, offer jobs to fellow villagers. It is not necessary to register with state institutions on the very first day - the tax office, statistics agencies and funds. This can be done when you make sure that the project is profitable and promising. ">in the countryside and in the countryside183
before the release of the first money. custom_block(1, 21026751, 821 ; Alternatively, they often also consider organizing a business on their site, as well as in a garage, except for this, if you are not afraid of a computer - pay attention to business ideas on the Internet for which you only need a computer or laptop.For some, this is small home business It is also convenient in that it makes it possible to combine household chores with making money. For mothers on maternity leave, this is often the best option. A huge number of business ideas are born almost out of thin air, for example, someone knows how to knit, sew or even cook deliciously, someone likes to make crafts from beads and wood, while others repair cars, etc. But whatever you say, a home business is a business and needs to be taken very seriously in order to make a big profit and expand. Most importantly, so that you do not sell at home, you will need certain costs for the purchase of all equipment. Naturally, without advertising their goods or services, now nowhere. From the calculation of all your expenses and income, you can determine how profitable a home business will be and how to increase its efficiency. ">business at home175
People buy less and repair more Small businesses in the outback of Russia are less affected by the crisis, since many in small towns and villages already live poorly and are used to being content with little and providing for themselves on their own: their chickens, eggs, potatoes, their tractor, they repair themselves . That's why when big cities and businesses in the premium segments and expensive entertainment suffer the most from the crisis, they may not even notice in the village and this is an excellent audience for you - for example, if you work in the city - pay attention to the opportunity to offer your goods and services to rural residents in times of crisis Many people think that doing business in an unstable economy has no real prospects for development. But it's not. The crisis opens up opportunities for small businesses, you just need to choose the right field of activity. For example, many niches are opening up for the implementation and development of their business in the field of production and services. During a crisis, you can consistently make a profit by reselling something that will always be in demand: food, especially natural - why not start your own business in the countryside? Another option is to open a rural store, choosing an assortment that is aimed at meeting the main needs of the population. Which direction has the highest chance of success? Each area of business is individual and depends on where you are. Let's give an example of several areas of earnings: A novice entrepreneur needs to focus on repairs household appliances, vehicles, etc. In the field of finance, fast-growing areas predominate: the provision of microcredits (money “before payday” and pawnshop services. The crisis is good time for students and young people, any extraordinary idea can be an excellent foundation for a profitable startup project. In our country, you can use the crisis in the economy to create a team of real professionals with whom you can implement any idea aimed at making a profit. ">in crisis83
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; workshop, shoe repair (the main thing is to ensure normal air circulation and the necessary level of artificial lighting; work in the field of trade (not every basement can implement this idea, it will also require a large number of documents; tailoring studio ( promising business for girls and women. If we consider a business in a small or resort town, then the basement is an excellent room in which you can organize a business that brings a stable income. Another idea for such a business would be a quest room, this project does not require large investments, but can bring huge profits. Check out these and other ideas, they are available for free on our website. With the help of them, you can start earning from almost any amount in your pocket and reach the desired financial freedom. Take action! ">in basement, in the basement24
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Do we think that everything will be better and much cheaper in the future? This question is painted in very subjective colors of situational perception. However, this is exactly what the market is looking forward to. And the next question concerns how to generate and implement innovative business ideas so that it is our company that enters the proposed future? To do this, you need to understand what these ideas are, where and how to find their sources, how to organize a flow of events that would allow a business to enter the commercialization stage and achieve market success?

The concept of innovative ideas

Let's try to figure out what's different common idea from business ideas focused on innovation. To do this, let's go in the order of narrowing the scope of application of the conceptual field. On the one hand, the very word "idea", which has an ancient Greek origin (idea), is very close to the concept of thought. It implies a certain idea, a conclusion, a form of comprehension of a perceived phenomenon, a favorable image of the future, present and even the past. On the other hand, under the idea is perceived a certain plan, the intention to carry out the action in a special new way. Therefore, an idea is often associated with an invention, a creative process of finding a new solution or device for something.

In the context of our topic, we consider not just an abstract idea, but the image of a new product, service or process (hereinafter referred to as the “product”). This product should be the result of the introduction of innovation in the process of its commercialization, that is, in the course of innovation. At the same time, we must understand that in addition to innovation in business, there may be big number innovations that do not concern the commercial sector of the economy. Examples are innovations in the educational sphere, in the field of state building, in the field of social and humanitarian relations, in defense systems, the armed forces, etc. But we focus on the ideas of creating an innovative business - the kind of activity that aims to make a profit on the commercial use and sale of innovative products.

We agree that for the purposes of this article innovative ideas we consider as systemic conclusions that relate not only to the images of certain objects or technologies, but are also perceived in relation to the corresponding market relations. Since the entrepreneurial meaning for such ideas is dominant, the question of the market's reaction to innovations becomes a priority in a number of evaluation parameters. However, an idea can be taken up by a business for implementation at any stage of the innovation process and at any level, regardless of authorship.

At the level of strategic marketing.
At the level of exploratory research works.
At the level of applied research and development work.
At the stage of direct commercialization.

In Russia, entrepreneurship has a great potential for resourcefulness and is able not only to generate, but also to embody progressive ideas and all kinds of activities that allow it to simply survive. Take, for example, tax planning and the shadow economy: activity is very high there, and a great many ideas are spinning. This indicates that there is a craving for innovation in Russian reality. Another question is whether the business has the appropriate motives and incentives to innovate? New business ideas can generally be directed to:

for research and development work;
to search for a product (goods, services) for an invention being created or acquired;
to improve or reengineer business processes;
to search for the promotion concept and implementation model;
to find a way to mobilize the market instruments needed for innovation to succeed.

Sources of business ideas

The process of commercialization of innovation goes through several cyclic stages, among which the birth of ideas takes the first place. Suppose we are talking about the creation of a fundamentally new, innovative product that goes through the entire chain from the primary author's idea to mass production and marketing. The role of the author in this case is dominant. He acts both as an inspiring leader and initiator of scientific, design and all other research and implementation, including the laboratory, pilot operation and production stages.

However, one author's activity is obviously not enough. An entrepreneur should be nearby. Ideally, if he also has production facilities, has developed resources in the direction of marketing, promotion and sales, becomes an investor and provides sufficient financial flow. In practice, the innovation process develops in stages. Below is a model of cyclic stages of commercialization, in which several stakeholders can participate, which is most often more justified.

Cyclic model of innovation commercialization

An idea acquires value only as it is commercialized. The further it has advanced to full-fledged market realization, the higher its value.
Essentially, the cost of an embodied idea is determined by the amount of risk that an entrepreneur takes on when entering the innovation process with respect to the proposed idea.
The level of participation of the author in future profits depends on the form and scale of the business in which the innovative idea will be embodied.

How does an innovative business idea come about? What is its formation: art, a random act of brilliant creation or technology? Until recently, it was believed that authorship, including in the technical field, is unique phenomenon arising from a combination of multiple, including random circumstances. However modern technologies management, which have already taken root in Russia, allow an innovative idea in a business context to put, as they say, on stream.

Of course, the quality, uniqueness, breakthrough meaning of the idea is lost in this case. But in most cases, a perfect blue ocean strategy is not required for a business. Pioneer developments and implementations are often too risky and prohibitively expensive, so a defensive strategy can also be winning. In this regard, among the personalized sources of the formation of an innovative idea, the following stand out.

Scientists who are passionate about fundamental theory or applied development in a narrow research area or at the intersection of scientific fields.
Businessmen for whom the word "impossible" does not exist.
Industry leading competitors.
Sales staff, dealers, sales representatives, etc.
Active employees, sometimes young professionals, motivated for career growth.
Loyal or, conversely, infinitely demanding customers.

According to the method of formation and implementation, the sources of business ideas differ as follows:

own breakthrough ideas-finds;
unique technical solutions protected by patents subject to re-development with registration of a parallel patent;
cloning an idea using elements of industrial espionage or attracting know-how carriers;
transformational addition to an already implemented idea;
compilation of several ideas without deep processing of their sources;
formation of a hybrid idea at the intersection of the latest knowledge, scientific and practical solutions.

Methods for developing ideas and forms of implementation

Suppose an innovative business idea is close to maturity, and it must be comprehended in a creative group. Perhaps the idea needs further development, interpretation. It is probable that the idea has only just been outlined, or there are several fairly extensive hypotheses that require development and selection. Management science for these purposes suggests the use of many universal methods. We will pay special attention to almost each of them, but in this article we will limit ourselves to a simple enumeration.

brainstorming method. Authorship belongs to Alex Osborne.
William Gordon's synectics method.
Tony Buzan's Mind Mapping Technology.
MFO (focal object method) by Charles Whiting.
The Six Hats Method by Edward de Bono.
Method of morphological analysis by Fritz Zwicky.
Method of "indirect strategies" by Peter Schmidt and Brian Eno.
Delphi method.
Bob Eberle's SCAMPER Creativity Method.
TRIZ by Heinrich Altshuller.

Among the local techniques that help develop a solution for formulating ideas, I propose to highlight:

the trap technique for ideas, when almost all incoming thoughts are recorded on a voice recorder or in a notebook for a certain time;
the technique of using the principle of incubation, when a given mental program produces a solution from the subconscious at the most unexpected this moment: in the shower, in the subway, in a dream, etc.;
a technique for systematizing ideas based on the construction of matrix structures.

The implementation of innovative ideas is realized through certain organizational forms, which should be classified according to the scale of the business, stage life cycle. So, a business idea can be embodied:

in the form of an innovative project in a large company;
through a specialized small innovative business that has reached the stage of late "childhood" or even "youth" according to I. Adizes;
through innovation in small business, implemented in the form of an innovative start-up.

In Russia, startups began to actively develop in the early 2000s under the patronage of the state. They have features that distinguish them among small innovative businesses. First of all, this is the potential for rapid growth, the speed of which is much higher than that of a typical innovation in a small business. As a rule, startups use an offensive rather than a defensive strategy, so the risks for this form are much higher. The issue of providing financing is very complicated; a special financial infrastructure is being created to solve it.

We conclude a review article on idea generation in innovative entrepreneurship. All ideas, being accepted for implementation, ultimately have a design implementation. Let me emphasize once again: despite the fact that the “chuck into the barrel” (the idea) is driven by the author, the “trigger” can only be pulled by the entrepreneur, because it is he who is responsible for the commercialization of the main idea of the innovation.

Innovation - this term refers to something that is most in demand on the market at the moment, an idea that is qualitatively different from the trivial ones. This is not necessarily nano-technology, but simply a business that will be in high demand in the current economic conditions.

Today, innovative business ideas are, for example:

vegetarian cafe;
bureau for 3D modeling;
vape shops;
production of luminous paving slabs and etc.

Features of innovative business

First, they often operate on a hit or miss basis. Those. or the idea immediately "shoots at the target", and the entrepreneur receives a large income and consumer recognition. Or the business slows down for a long time and eventually burns out. You can win by finding an unoccupied niche, which at the same time will be in demand. Is it possible? Quite. Of course, we will not provide such innovative ideas for small businesses, but we will try to lead you to this with our tips and ideas. After all, you can upgrade ordinary, not really interesting projects and come up with something ultra-modern.

The second unique feature is the lack of competition. But this is only possible if you find a unique niche. And then: it will be possible to work without competitors only for the first time, because interesting idea will not go unnoticed. And soon similar companies will appear. Therefore, your task is to manage to create a unique product during this time and win the trust of the consumer.

Innovative business and its development is the key to the development of the country's economy. After all, new technologies are the foundation of modern society, which constantly requires new products in all areas. And if you correctly meet these needs, you can become a successful entrepreneur in the field of innovative technologies.