Create a banner. Online free banner maker

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As a rule, any web project is created in order to earn money on it. Otherwise, all activity on the Internet loses its meaning. One way to make money is to advertise on your website. The advertiser develops and places his advertisement on someone else's web resource for a fee in order to promote a product or service.

What is an advertising banner on the site

This is a rectangular block with a fixed or animated picture (text). Usually, after clicking on it, the user is sent to the advertiser's web page.

A bit of history

For the first time, the Internet banner saw the light in 1994: it migrated to the Web from the print media. In the future, this marketing technique began to develop: entire pages were created, filled from top to bottom with aggressive advertising. Over time, the visitor got used to not paying attention to its abundance - overfilling of websites with advertising began to be considered bad taste.

How does a banner ad work on a website?

New clients and buyers

In this case, it is not the number of people who have switched, but the quality of the target audience that matters. For example, an online store of down scarves needs not just curious visitors, but buyers. And it is more logical to place ads on women's web projects, forums, news resources. Scarves will be especially in demand in winter time and before holidays. Therefore, the seasonality of media advertising in this case is the autumn-winter period.

Traffic growth

Sometimes web resources exchange thematic media materials in order to attract new visitors. The administrator can place banners with links to the pages of his own site. This is done in order to capture the visitor's attention to some important text.

Benefits of this marketing technique

The price for creating and placing banners is much lower than the cost of watching a video on TV.
It does not require a huge staff to create material.
Adjustments for the target audience, easy changes to the advertising campaign.
Banner (media) advertising + targeting (targeting a specific target audience) is one of the most effective marketing techniques.

Types of internet banners

By display type

Static - one picture.
Dynamic - changing images, moving elements.
Video - the video is played when hovering with the mouse or when clicked.

By format

A simple static picture in raster graphics (JPG, GIF, PNG, etc.).
GIF-animation - drawings replacing each other in raster graphics.
Flash animation - vector graphics are used, smooth change of elements, interesting effects, sound can be superimposed.

Too "heavy" images significantly slow down the loading of a web page, which negatively affects the behavior of visitors and the trust of search engines. GIF-animation and Flash have more weight than a static image, so it is not recommended to oversaturate the page with such media materials. But visitors almost do not pay attention to a “light” static image and do not click on it, considering the image as one of the colorful elements of the page.

By size

The size of the banner for the site can be any. The main thing is that it should dynamically fit into the design and not be intrusive. If an Internet user has a filter for displaying ads, then it is necessary to provide for the insertion of a special stub image of the same size. But there are standard sizes in pixels, which we'll look at below.

728x90 - "Honor Board".
468x60 - "Horizontal".
336x280, 300x250, 300x600, 240x400, 180x50 - "Rectangular".
300x600, 120x240 - "Vertical".
120x600, 160x600 - "Skyscraper".
250x250 - "Square".
125x125, 120x90, 120x60 - "Buttons".
88x31 - "Strip".

Almost all of the above sizes are available for placement in Yandex.Direct and Google Adwords.

How to make display advertising effective

Any clumsy block on a web resource is not yet an Internet banner. The designer must place the main essence of the product or service in a small rectangle and at the same time encourage a person to click.

Signs of a quality internet banner

Loads fast. The user does not have to wait long.
Attracts attention. In this case, it is not the color saturation or the variety of frames that matters. The picture should encourage the visitor to further familiarize themselves with the material.
Original. Similar to each other images are replete with the entire Internet. Therefore, it is important to interest a sophisticated user with your TiUs.
Stimulates to make a purchase (perform an action). That's what it is the main objective any promotion.
Inspires confidence. Especially important for a little-known company. When developing, it is necessary to take into account the psychology of colors and phrases.

Where should the ad block be placed?

The placement and size of media materials is also important.

The larger the image, the more likely it is to click on it.
by the most the best size block is considered 240x400.
The top left corner and header of the website is where the visitor's eye begins to slide across the page.
The top of the site is the most effective place.
Animation blocks attract attention, even if they are placed at the very bottom.

Red is the color of determination, motivation. But its overabundance can cause aggression to TiU. Its shades (purple, burgundy, pink) are less aggressive, but also successfully applied. Red in combination with black allows you to emphasize the importance of something.
Orange - good mood, motivation for action. It is considered the most effective in advertising, but is poorly suited for the background.
Yellow - joy, tunes in to sociability, goes well with black.
Green - freshness, tone, health. Perfect for the background, used more often in medical T&U.
Blue - peace and tenderness.
Violet - the sacrament and solemnity of any event. Emphasizes the originality of TiU.
Gray is the most moderate color, it does not cause rejection in anyone.
White - purity. If a non-aggressive banner has a white background, then it does not evoke emotions.
Black - not suitable for the background, but indispensable as a font color.

Text Send Rules

The picture only "catches" attention. It is the text that matters on the media block, so consider the following recommendations:

Reach out to your target audience.
Come up with an interesting headline.
The text should hint at possible solutions to the problem.
It should intrigue, arouse curiosity.
Should describe an interesting plot, as in any commercial.
Should have a connection with the graphics on the frames.
The words "Enter" or "Press" encourage action.
The word "Free" intrigues everyone.
The text should take up to 20% of the rectangle space.
Any number is credible.

If you have a logo, don't forget about it.
Font design in the form of underlined blue text encourages the user to click on the link.
Use design elements from Windows - such banners are clicked on more often.
Do not use flashing, black or red backgrounds.
Changing images should not be too fast. A person needs to have time to understand your message.
If the background of the rectangle is white, draw a border around it.
Forget cursive, small print, and words in flashy capital letters.
Advertising material should repeat the style of the advertised Internet project.
Erotic context always increases click-through rate (not applicable for all advertisers).
Images of people attract attention.
Create no more than 4 frames in an animated block.
The total animation scroll time is no more than 5-6 seconds.
If media advertising pops up and is imposed, then the user closes it.
Advertising material should lead to a page that more fully reveals its essence.

Programs for creating banners for the site

Depending on the format, the appropriate software is used to create the material. If any graphics editor is suitable for developing statics, then specialized software is needed to develop animation.

ADOBE PHOTOSHOP - paid. The most powerful graphics editor. Supports many formats, tools, allows you to use different special effects and achieve high quality images.
EASY GIF ANIMATOR - paid. Outputs GIF or AVI format, allows you to work with both animation and static. Provided beautiful effects, personnel change, has a large set of tools. There are 20 openings available for free test application.
BANNER MAKER PRO - paid. Intuitive interface, simple functions, any size of created materials, high quality finished products.
ARTWEAVER - shareware. The Russian program, a graphics editor, has many tools for image processing. You can work with the basic set of functions for free.
ULEAD GIF ANIMATOR is shareware. More than 15 plugins, convenient storyboard, synchronization with Photoshop, saving in many formats. You can save the material in HTML.
ADOBE FLASH CS5 PROFESSIONAL - shareware. A powerful program for developing FLASH animations. It has built-in functionality for the production of FLASH-movies, hundreds of plug-ins, "live" animation, adding music, supports the FLA format. It has a test period of 1 month, you can find free hacked versions on the Internet.
GOOGLE WEB DESIGNER is a free service from Google. Complicated interface, a small number of effects, but a lot of tips in Russian.
GIMP is free. Free analogue of Photoshop. In terms of functionality, it is inferior to its predecessor, but the zero cost tips the scales in favor of GIMP.
PAINT-NET is free. Works only with static, nothing more; Lots of features, easy interface.
AURORA 3D-ANIMATION is shareware. From static to FLASH. Lots of templates, simple interface, fine tuning frame shift, supports SWF format.
SOTHIK SWF is free. Allows you to create FLASH, has many ready-made templates and pictures.
EASY BANNER - free. Software for newcomers to design, works with both static and animation, has an impressive selection of backgrounds and stock images.
ALEO FLASH INTRO BANNER - free of charge. Works with FLASH, GIF-animation and static, lots of template sounds, ready-made animations, fonts. Simple interface.
ATANI is free. Works with GIF format. The toolkit is very simple and clear.
BANNER FANS - online service, free of charge. Lot useful settings and opportunities. Allows you to draw static media materials, you can create a banner online for the site.
ANNERS NACK - online service, no charge. Extremely simple principle of operation, there are ready-made templates. The user can easily select the appropriate ready-made version and make your own adjustments.

Summary

The quality of an Internet banner is determined not by how it looks, but by its clickability. Advertising may not be perfect, but if people follow it to your site, then you did everything right!

Place a banner on the site to promote your web project on the Web as efficiently as possible. This is the most popular method of advertising on the Internet, which helps both start-ups and established companies to make themselves known and attract new visitors.

But in order to place a banner on the site, you first need to take it somewhere. There are two ways to do this:

draw yourself;
take the finished image from another site.

The second method is mainly used when you need to advertise a partner site (for example, Yandex). Manually, however, those banners that advertise your products personally are most often drawn. They are then posted on other sites.

Why are banners needed?

Their main goal is to attract a large number of users to their Internet resource. But in addition, they perform one more task - they form an idea about the company, promote its brand and positive image. They can also advertise any paid services while helping the owners of online stores.

A partner site banner will bring you a percentage of sales or just a reward for clicking on a link. This is a great view on your web resource.

for site?

If you decide to advertise on your site for another resource, then everything is simple. Go to this resource and look for the column on the partnership agreement there. In addition, the banner you need can be simply placed there (another name is the site button) and instructions for placing it.

But if you decide to create your own website banner, you will inevitably run into a number of issues that need to be resolved before the process begins.

Image dimensions

Of course, you can create a banner with any size, and then look for sites where it can be placed. However, most web resources have common standardized sizes for advertising images. Here are the most popular ones: 728x90, 468x60, 336x280, 300x600, 300x250, 250x250, 234x60, 200x200, 180x150, 160x600, 125x125, 120x600, 120x240. Most likely, this entire set will not be available on every site, but the information on the affiliate program will indicate the specific requirements for your banner.

Banner type

Banners are divided into three categories according to the implementation method:

Applications for creating banners

How to create a banner: banner concept + relevance banner advertising+ 4 ways to create an ad unit + 3 tips for beginners in this matter.

Most likely, you are already familiar with all kinds of advertising and know what they are for. Advertising promotion of goods and services on the Internet has gained great popularity today, and this, in turn, has led to the emergence of many new ways to present your product to the buyer.

But, despite all the new trends, one of the most selling types of online promotion is still banner advertising. In this article, we will tell you how to create a banner, and whether special knowledge is needed for this.

What is a banner: relevance and general concepts

It is unlikely that today you can meet a person who would have heard the concept of "banner" for the first time. And all because the first blocks of banner ads appeared 14 years ago and have since become more and more popular.

Despite the fact that for many years network users have been trying to create more and more new ways to block banner ads, numerous studies in this area still claim that banners have been and remain among the most popular and sold.

The diagram below confirms this:

So what is a banner? How do experts interpret this concept?

Banner in translation from English means a banner. But, if we talk about a specific term, then a banner is an advertising block, presented in the form graphic image or an animated picture that is aimed at attracting potential consumers of goods and services.

The banner contains not only an image, but also a hyperlink, when clicked, the visitor goes to the advertiser's resource. Today's technologies involve following a link not only by clicking on it, but also by simply hovering over it with the mouse cursor.

Most often, banners are used in the form of logos to attract the attention of potential buyers.

There are many classifications of banners, but we will consider only the most basic ones.

And now let's move on to the main issue - creating a banner. Many believe that this requires special knowledge or at least material investments. We will consider all the ways that are available to each of us.

4 ways to create a banner

Whether you're looking to promote your own website or plan to become a professional custom banner maker, we'll show you 4 main ways to help you create a banner.

Which one you choose will depend on your end goal.

Option 1. Create a banner using the services of professionals.

If you are interested in how to create a banner for advertising and at the same time have the provided capital for an advertising company, then this method is for you.

This option is the simplest, since you only need to find a suitable organization or person who is engaged in the creation of such objects and place an order with them. But, on the other hand, this method is the most expensive, which is quite logical. If you don't put in any effort, you have to pay for the necessary work.

Finding such an agency online is not difficult. There are many small companies that are ready to create your banner in no time.

Here are a few examples for you:

http://beflystudio.com/razrabotka-bannerov.html
http://www.alexfill-design.ru/razrabotka_i_sozdanie_bannerov_flash_i_gif.htm
https://tolkunov.com

But not only on such resources, you can agree to create a banner. You can also use the services of freelancers by looking for such on specialized sites.

The most famous of them are the following:

https://www.weblancer.net/freelancers/bannery-8
https://www.fl.ru/freelancers/dizajner-bannerov-design
http://freelance.youdo.com/design/banners

Concerning pricing policy, then it will differ depending on which ad unit you need to create. If we are talking about an ordinary static banner, then its cost will be from 500 rubles. When you plan to order a set of 5 animated banners, get ready to pay up to 5 thousand rubles.

Option 2. Create a banner using a graphic editor.

Having considered the simplest, but costly way to create a banner on the site, let's move on to the most inexpensive, but difficult option.

In principle, anyone can create the necessary advertisement in a graphic editor, but the complexity of this method is that you need to start work from scratch. Moreover, if you don’t know how to use the editor, then first you need to get the necessary knowledge in this area, and only then get to work.

True, today this is not a problem, just look at a couple of lessons on You Tube, and you can already become a skilled user of one of the editors. But which editor should you choose?

Asking such a question, most often you can hear the same answer - in order to create a banner, it is best to use Photoshop.

Yes, indeed, this graphic editor is very versatile, but it has a lot of tools that you can deal with for years. Therefore, we advise you to create an advertisement in the editor that seems most convenient for you to work with.

photoshop- as already mentioned, such a program requires professional approach, so if you want to learn how to use it or already have some skills, then you can safely try to create a banner in Photoshop. For convenience, you can use the online version of the editor: https://online-fotoshop.ru
paint.net (http://paintnet.ru) is an easy-to-use, but functional graphics editor that resembles Photoshop with its capabilities. It is the prototype of the standard Paint, just as easy for beginners, but at the same time very advanced.
GIMP (http://gimp.ru) is another very good and simple graphic editor that allows you to create a banner and web site design. Works on the most popular operating systems.

The scheme of work with each of the editors is almost the same, and all of them are not difficult to use, so this option is very suitable for a beginner.

Consider the principle of action on the example of working with Photoshop:

Option 3. You can create a banner using special programs.

This method is another method of how to create a banner without any extra effort, and even more so without spending money.

Programs designed to create an ad block are in many ways superior to graphic editors, as they have many advantages.

They should include:

Ease of use - the programs allow beginners to easily and free of charge create a bright and selling banner.
Multifunctionality - such services have many tools for supplementing banners with various special effects. In addition, most of them already have a large number of templates, which allows you to quickly decide on appearance banner advertising.
Russian-language interface - many programs use English as the main language, but almost all of them allow you to change it to Russian.

The main advantage of programs for creating banners, of course, is their ease of use. In order to create a banner in one of these programs, no serious knowledge is required. In addition, there are a lot of such sites today, which allows you to choose any of them at your discretion.

Let's analyze some of the most famous services:

EasyBanner is a multifunctional and easy-to-use site that allows you to create both a regular and an animated banner. Here you can select the desired image, work on effects, insert text. The biggest advantage of the resource is a large number of ready-made templates that greatly simplify the task.
Sothink SWF Easy is a program that allows you not only to create a standard banner, but also to design a professional animated block with bright elements. At the same time, the resource is designed for use by beginners, since all actions can be performed by referring to small tips. The interface of the program is easy to use, besides, there is also a large selection of templates and images.
Atani- a multifunctional program that will compete even with professional services. Here you can create static and dynamic banners using images in a variety of formats.

Using each of these programs is not difficult.

The algorithm of actions is as follows:

Now you have created your banner and you can start promoting your brand or product.

Option 4. Create a banner using the online banner maker.

And the last way out of the 4 presented is the option of creating using online constructors. This method is the most versatile and simple.

Even compared to banner creation programs, using the banner designer is even easier. This is explained by the fact that in order to form a promotion tool, you do not need to install or disassemble anything. In addition, such web services have no less functionality, are most often free and, like programs, have a Russian-language interface.

The main thing is to choose the most optimal of the designers for your situation in order to be able to create a high-quality and salable banner.

Let's analyze some popular resources.

No. 1. Banner Fans.

http://bannerfans.com/banner_maker.php

The main advantages of this service include its simplicity and versatility, as well as support for many languages. As soon as you follow the link to this builder, the interface language will be English, but you can change it in the upper right corner.

You will have a banner layout in front of you, which you can change to your taste by selecting the necessary elements, background and applying the template. If in the end you don't like something, then you can change your banner. At the bottom of the page, after creating the product, you can get a code in order to insert a banner on the site.

This resource is free, but has several disadvantages:

Firstly, the Russian language, into which the translation is carried out on the site, is very far from ideal.
Secondly, it is not always possible to print the text in Russian; it does not read many signs.

Therefore, it is best to try to create a banner using this constructor only in English.

No. 2. Bannerovich.

A very easy-to-use online banner maker that allows you to create a banner in two ways:

A noticeable disadvantage of this editor is the lack of templates, but there is a large selection of images and backgrounds. In addition, the service is Russian-speaking and free.

No. 3. Canva.

https://www.canva.com/ru_ru/

One of the most popular and easy-to-use banner creation services. The service is free, but you have to pay to expand the number of tools. You can buy a period of use lasting one month, or you can purchase such a right immediately for a year.

The resource is very functional, it allows you to choose a wide variety of layouts and ad block templates for different needs. Here you can also select the desired background, write text and insert an additional element.

First, to work on this site, you will have to register, after which you can proceed with registration.

So, we have analyzed the 4 most popular ways to create a banner on your own or with the help of webmasters. Finally, I would like to add a few words about how to make your advertising product more competitive in the market.

The concept of "the right banner" suggests that it will become good tool advertising and promotion, thereby attracting many potential consumers.

Such banners do not bring the desired visitors or additional income. They are more likely to annoy the audience, which is unlikely to want to return to your site after that.

The banner should carry the necessary information and be memorable.

In continuation of the speech about too colorful and bright advertisements, we recall that the main goal of banner advertising is to be remembered by a potential buyer or to make him think that by clicking on the link, he can get important information.

Place banners on sites based on the target audience.

Very often, not the design of banner advertising itself plays an important role, but the portrait of the audience to which it is addressed.

You must clearly understand who you are directing your advertising to and design it accordingly.

We dealt not only with the main question of how to create a banner, but also gave many ways how exactly this can be done, with the help of which program or resource.

The first advantage of the banner maker is that it is available online and does not require any additional installation. software. As you can see on the screenshot, the service itself is small and not overloaded with menu links, control buttons and various settings. On the home page there are only 4 of them. We will need the section My projects and Inspiration. After authorization through Facebook or regular registration (email + password), we can start creating a banner, poster or invitation.

How to make a banner

The service has everything necessary tools to make a banner quickly and efficiently and download in the format we need. Several image formats of ready-made banners are available: JPG, PNG and PDF.

To make a banner, just start. Go to the designer's website.

We can choose a ready-made design from the proposed library of ready-made options. In fact, if we are satisfied with the picture and design, we can only replace the text with our own;
Or, you can start creating from scratch by setting right size or by choosing from the proposed formats (for Facebook, Instagram, Poster, etc.) and uploading your picture to the service.

After selecting the desired size from the template or setting your own sizes, go to the page for creating a banner. The menu on the left will change and take the form as in the screenshot. Now we can add photos, backgrounds or patterns to the background from the gallery or upload your own. In the remaining sections, we can find Lines, Frames, Shapes and more.

Each added element can be recolored in different colours, change the size, position and transparency. The text is added separately and you can also do all the modifications listed above with it. Russian fonts are in the service.

The finished project will be stored in your account and you can return to editing when you need to. You can download the finished banner or poster at any time in image or PDF format. If something doesn’t work out for you, watch the video below (the sound is quiet, alas, it happened), where we will try to make a banner, some simple one and download it.

To work with the designer, it is better to use the Chrome browser, since I noticed that when saving Mozile, the .png extension does not fit - this is solved by simply renaming the file and adding the desired (in which it was downloaded) dot and name (png or jpg). Look like that's it.

Hello dear readers of the site. Today we will analyze several popular online services for creating a banner for a website. We will try to choose the best constructor for work, which will combine free functions and a Russian-language interface. Let's analyze their advantages and disadvantages. In the following articles we will talk about, in which you will see with examples that it is much more convenient to use online editors.

BannerBOO - online html5 banner maker

This online editor offers the possibility create html5 banners. The design of the main page disposes the user to friendly communication with the service. It is designed as a landing page page. Everything is intuitive, which adds pluses to this editor.

There are two main interface languages: Russian and English. You can view examples of ready-made banners by clicking on the "Gallery" button or select "Details" to learn about the possibilities online constructor banners. In addition, on the start page, you can get acquainted with the tariff plans by selecting the "Prices" menu, create an online banner, read the company's blog, get acquainted with ready-made html5 banner templates.

BannerBOO offers its customers two pricing plans:

Free. It contains restrictions on the number of banners created online, the space allocated on the cloud, and so on.
Start is $14.99. The monthly subscription removes all the restrictions mentioned above and has a number of undeniable advantages over the free plan.
A plus. This plan is under development. It also contains large quantity opportunities to create a banner online.

You can compare the possibilities of tariffs below:

Advantages:

Large selection of ready-made templates on various topics and various sizes
Placing a banner in the cloud service. This gives access to your banner from anywhere in the world.
Adaptability is the main difference finished product this service from other online designers
Export to PNG format, the ability to upload your own images, distinguishes BannerBoo from competitors
Friendly Russian interface
Simple built-in editor

Minuses free creation online html5 banner in this constructor:

It is allowed to make no more than 3 banners
Limited cloud space 100 Mb
Service watermark on the finished product
Only static templates offered for the free plan

bannerfans

Banner Fans () – this editor stands out for its great functionality and ease of creating a banner. The home page provides a layout that will change each time you make changes to the template. start page gloomy, but we did not come here to admire it. Initially, this resource is in English, but over time, support for many languages \u200b\u200bhas appeared. The choice of language is in the upper right corner (indicated by an arrow on the screen below). I want to note right away that the translation is disgusting, it seems that they were translated by Google translator.

Consider the menu:

Layout. Choose the size and background. You can upload your own images and set the color gradient.
Text. We prescribe the text we need. It is possible to place up to 6 lines of text. Set the font for each line, the color and slope of the letters (0-90 degrees).
Impact. Setting the shadow of letters, its brightness, distance from the symbol.
Border. Setting the frame.
Format. In what format to save.

Any change in the settings can be viewed by clicking on the button "Change banner". These buttons are at the bottom of the window. Here you can save it, get the code to embed on the site, download as a file. Want to create a new banner, click "Start New" and a new layout will open.

Flaws:

Disgusting translation into Russian. You have to guess what this or that setting is responsible for.
Russian layout is not supported. When writing text in your native language, you can get either an empty string or hieroglyphs
The text of the second and subsequent lines does not fit into the template if you specify a size other than 728x90 pixels
After each change, be sure to click on the button. "Change banner" to see them

Advantages:

free
Support for many languages

canva.com

Canva () is an online service for creating a free website banner. On the main page, you are prompted to select a type:

Youtube banners. Style for Youtube
Medium Rectangle. Middle rectangle
Large Rectangle. sick rectangle
Facebook banners. Facebook banners
email headers. Designed for mailing. Placed in the header of the letter
leaderboard. Flat rectangle (stretched).
Wide skyscrapper. wide skyscraper. Convenient to place in sidebars.

Depending on the selected type, appropriate templates will be offered for creating a banner. Canva offers more layout options. It is enough to click on one of them, and it will be available for editing. Select any of the elements placed on the template (double click on it) and you can change it. This applies to both pictures and text.

The menu on the left is:

Layout. Preset Templates
Elements. Here we select free photos, grids, frames, shapes, lines, etc.
Text. We write the title. Three types to choose from different sizes. In addition, you can choose original look inscriptions from a large number examples
Background. Specify what background or choose the structure of the picture.
My. In this section it is possible to upload your photos, pictures

Canva.com also has paid features. To change the size of the layout, you need to subscribe for a month. The cost is 12.95%. A year is cheaper. By paying, you get certain benefits. But even without them you can create a banner for free online using free constructor functions.

Advantages:

Great functionality. Many free features for full-fledged work
Russian-language and intuitive interface
Collaboration on project design
As in a full-fledged editor, it is possible to undo and redo changes
Sharing in social networks

Flaws:

There are paid features (for example, resizing), but they do not greatly affect the work on the design.
To get a test period for 30 days, you need to pay for participation in the project for a month.