Dell is a brand of computers and accessories owned by the American corporation of the same name. The assortment is wide; the technique is made in China. Good quality. Price segments: from bottom to top. Dell devices are sold in many countries around the world, and Russia is no exception.

History

Dell was founded by American entrepreneur Michael Dell in 1984 in Austin, Texas. It was originally called PC Limited, the name Dell Computer. appeared only in 1988, and since 2003 it is called Dell Inc. The corporation's shares are listed on the NASDAQ stock exchange, and the headquarters are now located in the Texas city of Round Rock.

The development of the company was fast and steady; It is worth noting that the initial capital of Michael Dell was only $ 1000 (although in those days it was not such a modest amount), and Dell himself was 19 years old in 1984. The company's first computer was the Turbo PC, introduced in 1985, equipped with an Intel 8088 processor with clock frequency 8 MHz, hard disk volume of 10 MB and a five-inch floppy drive.

A year later, a more powerful PC from PC Limited entered the market. Its processor was already running at 16 MHz, which was the fastest PC at the time. The price of this miracle was $ 2995.

In 1987, Dell began to enter the European markets (but still about half of all the company's sales are in the American market). Strong growth continued afterwards, in the 1990s and early 2000s. In the 2000s, the company opened a chain of branded stores in the United States.

Back in 1988, the company issued shares; the amount of capital raised was $ 30 million, and the company itself was estimated at $ 85 million (that is, it increased 85 thousand times in 1984-1988!). And the following year, Dell released its first laptop, the Model 316LT. In 1990, production was opened in Ireland (which, however, closed a few years ago). And summing up the results of 1991, Dell found that in 1987-1991 the volume of sales outside the United States increased by 2 times.

In the 1990s, the company begins to produce server hardware and continues to actively expand into the markets of European, Asian and Latin American countries. 1996 was marked by the launch of the Dell website, and almost simultaneously - online shopping; by 1997, the daily volume of sales in the online store was more than one million dollars. By 2000, that figure had increased to $ 40 million. Around the same time, the company begins to equip its computers wifi modules.

In 2001, Dell was the largest computer manufacturer in the world in terms of sales of computers; its market share was approximately 12.5% ​​(it was several times more than that of Apple). 2003 saw the launch of Dell printers, and in 2005 the company topped Fortune Magazine's Most Respected American Companies List. In 2009 Dell launched its first smartphone (Mini 3i model) and in 2010 a tablet (Streak).

Michael Dell is at the head of the company to this day; he chairs the board of directors and at the same time is the CEO (CEO). Dell is highly respected among Americans; it is ranked 26th on the Fortune 1000 (thousand of the largest companies in the United States). However, in recent years, Dell, I would say, has somewhat lost ground and has gone into the shadows of the players who turned out to be more powerful: Apple, Samsung, Asus.

Concept

Michael Dell has several principles that he set as the basis for the operation of the entire company. It:

• Refusal to use intermediaries
• Refusal to manufacture for future use (that is, refusal to create own warehouses of manufactured products)
• Respect for the client

The first two principles allowed the company (and partially allow now) to maintain the lowest prices and be as flexible as possible; promptly respond to the changing desires of consumers. And customer focus has made many customers loyal.

In addition to these principles, it is worth noting Dell's desire to introduce innovations, and those that are needed by users. The company focuses on the combination of new and efficient technologies with minimal costs, on the production of powerful computers at modest - as far as possible - prices.

In addition, Dell is committed to sustainability; in particular, it was the first to offer customers free participation in a recycling program for disused computers and components.

Range

Dell manufactures a wide variety of computer hardware products; here I will focus only on devices for individuals. Dell offers them a very wide range of laptops and monitors; it should be noted that there is also a fairly wide range of projectors. The range of the company also includes ultrabooks and tablets. There are practically no smartphones and netbooks now. Well, in the end, it is worth mentioning a large number of accessories. These include mice, keyboards, cases, bags and laptop backpacks.

Dell device designs are usually not very attractive. Two directions can be distinguished. The first direction is mainly cheap models, they differ in modest, unassuming appearance, not very beautiful, and sometimes frankly "cheap". The second direction is some cheap and many expensive models- this is severity, laconism, simplicity, but at the same time beauty. Such devices are especially popular with conservative people. Dell's favorite colors are silver (gray) and black; dark blue, white and others are much less commonly used. But there are also striking models.

The quality of Dell devices is very high, but not perfect. Like everyone else, there are good and bad models. Functionality and power depend on the price; they cannot be called unusual, although many devices clearly deserve attention. And Dell still continues to be a manufacturer of solid devices at very reasonable prices.

Personal impressions. Reviews

I had a Dell laptop built back in Ireland. Impression: good, but not perfect. The assembly is excellent, the materials and components are not bad; the price was then quite consistent with the "stuffing". But the battery, and initially rather weak, almost died after a year and a half of use; in addition, the laptop began to slow down a lot. In general, two years after the purchase, the laptop was put into the closet, where it arrives to this day, although occasionally it gets from there. His design, by the way, is rude and very ordinary.

Also, somehow I had to work for Dell monitor... I can't say anything - a monitor is like a monitor. From the series "cheap and not bad", but nothing more. That is, generally speaking, Dell's equipment does not evoke any vivid emotions and recollections in me. Neither positive nor negative. In other words, it is worth looking into if you want a good average device at the right price.

On the Internet, reviews of Dell technology are mostly positive. Of the advantages, a good price-quality ratio, reliability, convenience and practicality are distinguished. The disadvantages are brakes (of course, they may not be typical for all models), not very good quality screens (again, not always), minor design flaws in some models. Interestingly, quite a few point out design as a virtue; yes, perhaps I must admit that some of the models look very good.

Brief summary:

• Country of registration of the company and brand : USA.
• Year of foundation of the company and brand : 1984 (PC Limited; 1988 Dell Computer, 2003 Dell Inc).
• Country of Origin : China.
• Number of employees (2011): more than 100 thousand people.
• Turnover (annual, 2011): USD 61.5 billion.
• General Director (CEO):
• Countries where Dell appliances are sold : USA, Russia and others.
• Dell product range : system blocks, monoblocks, laptops, netbooks, tablets, monitors, projectors, keyboards, mice, bags, covers and backpacks for laptops, other computer accessories.
• Price segments : practically everything from bottom to top.

Dell hardware prices (as of May 2013):

Brand Dell

Dell is a fast growing computer company. It was founded in 1984 by Michael Dell in the USA, and already in 1987 the company entered the European market. In the history of the United States, Michael became the youngest leader whose company was included in the TOP 500 rating of a reputable business publication. What could have led to such a tremendous success? From the first day to this day, the company has three main principles: - never sell through intermediaries - forget about warehouse stocks - to the consumer - maximum respect Once upon a time such principles were overturned and many were skeptical about direct sales, assuring that it will not work at all. Nevertheless, the low price, which became possible due to the absence of intermediary mark-ups, attracted buyers and is now written about in many textbooks on economics. Dell pioneered the idea over the Internet for the first time in the history of the industry. The turnover grew rapidly and if in the very first years of its existence the concern had an income of less than 300 thousand dollars, then after eight years this indicator increased to $ 50 billion. And this despite the fact that the initial capital was only a thousand dollars. With regard to customers, there are also three important aspects: to supply exactly the model of the computer that the buyer needs (currently the company offers more than two hundred configurations), to assemble in the shortest possible time and constantly provide service. There are more than one hundred Dell service centers in Russia. At the moment, the company has representative offices not only in the United States of America, but throughout Europe, plus, since 2004, the company has been successfully operating in Japan. It should be noted that the Asian office itself has become the most profitable and fastest growing in the company. V recent times the corporation is actively developing a retail network and expanding the list of corporate goods. Today Dell is both laptops and computers, as well as various storage devices, etc. Dell products are ISO 9002 certified, which means that the company is subject to strict quality control at all stages of production. “We perform every operation with high quality,” the unwavering statement of the president of the corporation, which is most likely why Dell products are gaining more and more prominence in the information technology field. In its field, the company has gained a reputation as the most reliable business partner; it does not lag behind innovative trends, constantly updating its products and introducing new technologies.

* the country of the manufacturer means the country in which the brand was founded and the headquarters is based

The American corporation Dell is one of the leading computer manufacturers, whose products are known all over the world. The main activity was started over 40 years ago. The first investment in the business was only $ 1,000, and in 2015 it was ranked 26th in the list of the largest companies in the world. A firm policy and consistent quality of computer technology allowed us to take leading positions in this market segment.
Today, despite a lot of pressure from fast-growing competitors, Dell is still firmly on its feet and continues to evolve. The work focuses on updating its technological and innovative capabilities.

Dell founded

Dell Corporation was founded in 1984 by Michael Son Dell, who was a very ordinary child who grew up in the family of a dental technician. He started his labor activity selling magazine subscriptions. In the process, Michael began to realize the full power of direct selling marketing, which he used later in his company.

In the early years of its formation, the company was engaged in the sale of PC's Limited computers.

During his studies at the university, Michael Dell analyzed the need for computers in the market. One of the growing companies at that time was IBM, which sold its computers through resellers. Their cost was $ 4,000. At the same time, the cost was about $ 2,500. Michael Dell understood that the IBM model was simple enough. However, in addition to the fact that people themselves cannot find the necessary computer configuration, they also have to overpay about 40%. Therefore, without thinking twice, he turned his small dorm room into a real workshop. He purchased items of goods remaining in the warehouse. Placing advertisements in the local newspaper, I received orders for the complete set and configuration of the computer directly from the customer. And he sold them at a price 15% lower than the market price. And although the family was clearly convinced that Michael should have graduated from the university and received a medical education, however, as the founder of the company himself put it: "I just could not afford to miss this moment."

In its first year of operation, the company sold over 1,000 computers. At the same time, the sales scheme was no different. Dell believed that the market should not dictate the needs of the consumer, but, on the contrary, the customer has the right to choose what he wants.

In 1985, Michael Dell decided to end the IBM computer trade and create his own brand of hardware. This entailed a number of changes: the purchase of new specialized equipment, the hiring of highly qualified specialists. The costs paid off and the company continued its rapid development and expansion in the market.

Interesting facts from the life of Michael Dell can be found in the video.

Development in the world markets of computer technology

Already in 1987, Dell conquered the European market with high-quality, but not expensive computers. After the changes in the company, the brand name was also changed on Dell Computer. The development was so rapid that it was even frightening with its scale. The company's shares, released on the NASDAQ trading platform in 1990, in almost two years were able to grow in price from 23 cents to $ 40 per share. Shareholders saw the power of development of this corporation and invested in its shares. However, after each takeoff, there is a rapid fall, which happened to Dell Computer already in 1993. Problems with heating lamps required urgent removal from sale of all products and the search for new technological opportunities for troubleshooting. However, situational problems resulted in undesirable consequences and loss of significant market share towards Gateway's competitors. Dell has learned a lesson from the current situation, and most importantly, marked the beginning of a new stage of strengthening among competing companies.

After the fall, Dell again began to rapidly occupy its positions and in 1994 expanded its covered market to the Asia-Pacific region. Sales during this period and profits were significantly higher than other industry indicators.

Expansion of the company in 2000

In 2003, the company was renamed Dell Inc. These changes were closely related to the expansion of the range of goods and services provided by the company. Now this corporation is a renowned developer, manufacturer, supplier and service center for personal computers, laptops, tablets, storage devices, high-definition televisions, MP3 players, computer peripherals, and software.

Company strategies all the way

Despite the long period of the company's presence in the market, Michael Dell did not deviate from his principles and did not begin to do like everyone else. The company's policy is still based on meeting the needs of each client. This is their feature and at the same time a professional "highlight". Computers are produced only in accordance with the required complete set and configuration.

Dell was practically the first in the market to clearly promote its computer technology. The first newspaper ad issued by the company was personally designed by the founder himself on a pizza box. After that, it was scanned and sent to print.

Another feature of the Dell brand is the lack of storage space. Michael Dell initially believed, even on the example of IBM, that the storage of equipment in warehouses long time is an unprofitable investment of funds.

After a rapid growth in the improvement of computer technology in 2000, Michael Dell made the right decision to invest and grow his own company. The merger with large companies Perot Systems and EMC of the IT industry allowed us to expand the range of activities and focus on new technological developments.

Appearance on the Russian market

Dell products appeared in Russia in 2000. Already in 2005, centers of official representation were created. The development and increase of the market share made it possible to master both the consumer and commercial segments. Compared to the first results, the sales volume is constantly increasing today.
Now all over Russia there are only three main official representative offices in large cities, but thanks to the headquarters of the employees, expansion for the regions is possible.
A feature of Dell's activities in Russia is the lack of direct sales, that is, Michael Dell's trademark.

Company activities for 2017

Back in 2004, the founder of Dell left the post of CEO, but remained the chairman of the board of directors. Today he is one of the richest people in the world.

In 2013, Michael Dell made the decision to completely buy out shares from trading floors and return his brainchild. This is what allows him to independently control the investment of funds in long-term assets, without total control. The number of employees in the company's staff is more than 100 thousand people, and the turnover for 2015 amounted to about 59 billion dollars. This speaks to the growth and future development of Dell Corporation.

According to the reports released, we can firmly say that Dell's journey is just beginning. Forty years of stable work, accumulated experience and compliance with the quality of the supplied goods, speaks of the correct use of the merits and business strategies.

Michael Dell is the father of the company, who is not only an engineer and inventor, but primarily a leader who believed in his idea. The decision he made, not about quantifying the market, as competitors did, but focusing on the quality and equipment of the device, is really an ideal marketing ploy that he was able to carry through time and any obstacles.

DELL

Dell history

Michael Dell was the first to start manufacturing truly personal computers. He assembled computers for individual customers, taking into account their personal wishes. As a result, after a relatively short period of time, Michael Dell became one of the most influential and wealthy people on the planet. How did he do it?

Michael Dell is a native of Houston, USA. His interest in finance was evident at an early age. In junior school age he started his own business - selling candy to the neighbour's children. These were the first funds Michael had earned on his own. Naturally, he was not going to stop there. A year has passed. Quite by accident, Michael finds an invitation to Texas for college in a magazine. Believing in his dream, Dell fills out an application for admission and sends it. In an incredible way, he was accepted into college. The parents of the young student were simply at a loss when a representative of the college came to Dellam's house to talk with an applicant for admission. Her surprise knew no bounds when a nine-year-old entrant - a third-grader - appeared in front of her! At that time, Dell Jr. realized that he made a very important discovery for himself: "you don't have to know the client in person to make him buy your product."

In high school, an enterprising Michael opened a postage stamp exchange. In the course of running this business, Dell realized that the key to a successful business was minimal cooperation with intermediaries. With the money raised from the sale of the stamps, Dell purchased the Apple ll personal computer, which marked the beginning of Michael Dell's grandiose ascent. The purchase did not last long. An inquisitive mind made Michael disassemble the computer for parts. After carefully examining the design and internal content of the Apple ll, Dell concluded that Jobs' computers could be improved. After a while, Dell was selling a reworked version of the Apple ll to his classmates and friends.

Dell spent most of the money he earned from his own labor on purchasing computers. After entering the university, Dell did not attend classes and was busy with completely extraneous matters. He collected and sold computers. Dell found a weak spot in the way he traded at the time. Sellers preferred to buy and resell finished products, while Michael assembled computers from components on his own. At the same time, the revenue turned out to be mind-boggling, tk. the savings in assembly were significant.

At a certain point, Dell realizes that he needs more than studying at the university. When Michael decided to leave the university and take his documents, he could not be convinced otherwise. In 1984, Dell Computer Corporation was born. The start-up capital of the company was only $ 1,000, but still a start was made.

Initially, Dell Computer Corporation was engaged in the personal assembly of computers to order. For this reason, Dell decided to give half of the rented space for jobs for girls who will collect orders and look for clients. The second part of the room was equipped directly for assembling a PC. The uniqueness of Dell's business has revolutionized the production and sale of computers. At his company, computers were not assembled until they received an individual order. Dell believed the key to his success was direct communication with the buyer and the satisfaction of his needs.

Time goes by and technologies do not stand still either. With the advent of the Internet, the need to communicate with potential consumers by mail has developed its resource. Such a breakthrough in telecommunications technology could not go unnoticed by Michael. He very quickly transferred his business to an interactive environment. The increase in sales revenue was not long in coming. On the official website of the company, it was possible both to place an order for the individual assembly of computer components, and to receive service and consultations from the company's specialists.

It's been just two years since the start of online sales, and the online business has already hit over $ 1 million in annual revenue. And at the moment, virtual sales have grown several times.

Everyone knows the dogma that the client is always right. According to Dell and his associates, "The client is always loved and happy thanks to us." The employees of the company adhere to this principle in working with clients and try to do everything possible and impossible for the well-being of the client. Unlike most sellers, Dell first assesses the preferences and financial capabilities of its customer, and only then offers everything possible that meets these parameters.

The beginning of the 90s inspired new ideas and the company's management decided to sell components for computers so that the consumer himself could improve the purchased product at his own discretion. But very quickly Dell realized that this kind of trading was breaking the sequence of actions that distinguished Dell from other companies: "order - create goods - delivery - service." Thus, this idea had to be abandoned. Dell himself summed it up by the fact that with such a scheme, his company could no longer bring people happiness.

In the mid-90s, as it should be according to the laws of the genre, Dell was going through a "midlife crisis." Most companies that have experienced such a rapid pace of development are unable to survive crises. However, the solution to the issue of maintaining the company came quite simply. The company's management decided to close the unprofitable and not particularly important links in the chain of operations. Thus, the crisis was survived without any significant losses. But the closure of some of the divisions was only a temporary measure. Dell realized that additional resources that were not needed today could be very much needed tomorrow.

We did not have to wait long for changes in the economy. Dell soon introduced its Dell Latitude laptops. Their main advantage over competitors was a more powerful battery, which played a decisive role in choosing a leader. At the same time, the company began developing and manufacturing servers, which, according to management, should soon have a positive effect on revenues.

In 1996, Dell once again made a splash in the computing market with the release of its PowerEdge servers. They turned out to be of high quality and performance, and the price, as usual, was lower than that of the competition. Thanks to this, it took Della less than two years to take second place in the ranking of the best companies in the IT industry. Although before that she was ranked 10th.

In 2004, Michael Dell's on their own leaves the post of chairman of the board and hands over the reins to his colleague Kevin Rollins, who to this day successfully runs the giant created by Dell.

Dell laptop series

Dell is a very famous American company that produces quality laptops with excellent performance in low prices... The most popular are two series of Dell laptops - Inspiron and Latitude. The Inspiron series notebooks are mainly intended as a desktop replacement, while the Latitude series is more aimed at users who, on the one hand, need a powerful enough computer, and on the other hand, to be able to take their laptop frequently when traveling.

DELL Latitude Laptops

Laptops of this series can be used both as an inexpensive replacement for a desktop computer and as a mobile portable device when traveling. The DELL Latitude family of notebooks has served its owners for a long time, which has proven its quality and reliability. Latitude is a great assistant at work, various configurations give you the opportunity to choose suitable model for your tasks. This line is suitable for a wide range of users with different requirements and requests.

DELL Adamo laptops

Adamo is a line of ultra-thin laptops with a beautiful design and a sophisticated thin case. The series is equipped with a widescreen display with excellent brightness. These notebooks feature an LED backlit keyboard. Laptops of this series belong to the business class, so they are suitable not only for the average user, but also for a business person working in the office or on the road.

DELL Alienware Laptops

Dell Alienware is the most powerful line of Dell notebooks. Laptops in this series combine high build quality, stylish design as well as excellent performance. Laptops of this series are equipped with displays from 11.6 to 17 inches, thanks to this, you can easily pick up a laptop for the office, travel, as well as for watching movies and of course games with high performance.

DELL Inspiron laptops

Notebooks in this series are primarily intended to replace a desktop computer. Very different powerful parameters(especially for older models) at an affordable price.

DELL Inspiron Duo laptops

The Inspiron Duo is a hybrid device that can be used as both a netbook and a tablet. In this series, the screen is rotated not as usual in convertible laptops, but around a horizontal axis, inside the frame itself. As a result, you can easily work with it as a full-fledged tablet.

DELL Inspiron Mini laptops

DELL's Inspiron Mini Series are very easy to use thanks to their small size and light weight. The Inspiron Mini is perfect for travel, you can always use the various resources of the netbook and be connected anywhere in the world. It is perfect for your child.

DELL Precision Laptops

Amazing performance, compact size, long battery life - Precision has it all. These laptops are some of the company's lightest workstations. Compatibility with a wide range of Latitude E peripherals and docking systems will simplify system management.

DELL Studio laptops

Design and colors of DELL Studio series notebooks will make it possible to emphasize your unique style in any company. And the good performance and excellent quality of the high fidelity display are capable of getting the job done with ease.

DELL Vostro laptops

The Dell Vostro is perfect for the average laptop user. Lightweight from just 1.86 kg, a diagonal of 13.3 inches, you can choose the laptop you need. In addition, this compactness is equipped with high-performance processors and graphics cards, which allows you to carry out everyday tasks.

DELL XPS Laptops

This line will be of interest primarily to game lovers. DELL XPS will amaze the demanding user with its performance and functionality, and the unique colorful design will harmoniously fit in and display all the power of the most modern technologies the techniques that are applied in the design of these notebooks.

Your aspirations and our expectations. Let's achieve success together. # Go Big Win Big

Dell employees never stop learning and grow professionally. We support personal and professional development so much that we have even created a whole work culture. Dell employees are offered a wide range of programs that enhance their current role skills and develop leadership qualities that can make a difference in their future careers.

We know that the essence of leadership is largely determined by how success is achieved. But more important is how we help others succeed. We strive to cultivate confidence, commitment and faith in our abilities in all of our employees so that they can reach their full potential. We attach great importance to how our leadership influences those who follow us. We invest in them, create the conditions for them to grow, and do our best to help them achieve their aspirations and deliver better results, working for the benefit of Dell Technologies and our customers. Career growth at Dell is a collaborative process involving individuals, mentors and the organization as a whole. Working together, we can align your interests and aspirations with Dell's goals and strategy and work together to develop a personalized roadmap.

Dell Career Model

Dell's career paths follow models 70/20/10, which covers personal development in three different categories:

70% of the growth comes from experience gained on the job

• Discover opportunities to strengthen your professional skills
• Build your strengths by participating in challenging, out-of-the-box projects
• Make your own personal development plan

20% growth is achieved through training with other employees

• Find yourself a mentor
• Join Dell Employee Resource Group

10% growth driven by planned education and training

• Take advantage of planned learning opportunities
• Remember what you learned from your leader
• Use the knowledge gained in your work

This model is accepted as a standard in the industry and is recognized as the most effective for employees of various departments at different levels of the career ladder. Each employee can use all available resources. Employees, together with their supervisor, develop an individual development plan and try to follow this plan and fulfill the set goals within the specified period of time.

Our social package includes:

• Competitive wages
• Annual additional paid vacation
• Supplementary health insurance for employees and their family members (husband / wife, children), fully covered by the employer
• Life and accident insurance for employees
• Insurance of an employee when traveling abroad
• Compensation for the use of a personal car and gasoline costs for certain job categories
• Partial fitness compensation

Our offices:

Moscow, m. Begovaya, st. Begovaya, 3, bldg. 1, BC Severnaya Zvezda
St. Petersburg, Sredny prospect VO, 36/40, 5th floor, BC Ostrov
Yekaterinburg, st. Bolshakova, 70, office 502, 5th floor, BC Korin
Novosibirsk, st. Krasnoyarskaya, 35, office 1410, 14th floor, BC Greenwich
Ukraine, Kiev, st. Grigory Skovoroda, 19, 7th floor, BC Podol Plaza
Kazakhstan, Almaty, Dostyk avenue, 282, 2nd floor, BC "Chagala"

jobs.delltechnologies.com

Facts from the history of the company:

Dell Technologies becomes the world's largest privately held IT company.

With a unique organizational structure, a company can innovate flexibly like a start-up and make long-term investments in research and development, combining the reliability, quality of service and global scale inherent in a large enterprise.

The company includes a unique family of companies including Dell, Dell EMC, Pivotal, RSA, SecureWorks, Virtustream and Vmware.

New company combines Dell's strong position in the SMB and mid-market segment with EMC's strong position in the enterprise segment and leads many significant and fast-growing areas of the IT market with a total value of $ 2 trillion.

In 2016, new brands began to exist - Dell Technologies and Dell EMC.

Dell Technologies serves 98% of Fortune 500 companies and brings together several of the leading companies in the market. The largest and best known of these are Dell's Thin Client Solutions Division and Dell EMC Infrastructure Solutions.

The company serves customers of all sizes in 18 countries with the industry's most complete portfolio of edge-to-cloud innovation, including on-premise IT.

Key moments in our history

The history of the company contains many interesting moments. It is impossible not to tell about a few of the most important events.

• The world's largest private IT company entered the market. September 7, 2016 Dell Technologies announced the completion of the acquisition of EMC Corporation, creating a unique family of companies providing critical IT infrastructure to organizations to move towards digital business, transform IT and protect the most important asset - information. The deal brings to market a leading player with $ 74 billion in annual revenue (FY16) with a broad portfolio of IT solutions to meet customer needs in fast-growing areas such as hybrid cloud, software-defined data center, Converged Infrastructure, PAAS / Platform as a Service, Data Analytics, Mobility Support, and Cybersecurity. Michael Dell, Dell Technologies chairman and chief executive said: “We are witnessing a new industrial revolution. Every minute our world is becoming more intelligent and interconnected, eventually it will merge with the vast world of the Internet of Things, opening up incredible prospects for our customers. This is why we created Dell Technologies. We have products, services, talent and a global presence to drive change and guide customers large and small on their digital journey. ”
• Dell companies in May 2014 turned 30 years! We would like to thank our employees, customers and customers for the exciting journey that we have come together, we have 30 new years ahead of us full of enthusiasm and new ambitious goals!
• In March 2014 Dell has completed another deal to acquire new company Statsoft. The STATISTICS product line of Statsoft combines the possibilities of a variety of statistical analysis and offers affordable and simple solutions for medium-sized businesses. More than 1 million users in 60 countries of the world choose the solutions of this particular company. Statsoft products are now part of the Dell Software group.
• 13 September 2013- Dell announced a vote that Dell shareholders have approved a proposal whereby Michael Dell, Dell's founder, chairman and chief executive officer, will buy out Dell in partnership with IT investment firm Silver Lake Partners. The total amount of the transaction was approximately 24.9 billion US dollars. The deal was closed at the end of the third fiscal quarter 2013 of the year. “I am extremely pleased with this outcome and am ready to devote all my energy and efforts to develop Dell as the industry leading provider of scalable end-to-end IT solutions,” said Michael Dell, chairman and chief executive officer of Dell. - Since we are becoming a private company with a reliable partner in the person of a private equity fund, we will purposefully and efficiently work with customers and we will dynamically introduce innovations that will help achieve our goals. I would like to thank our 110,000 employees around the world who have continued to work consistently and effectively for the benefit of our customers all this time. As our company expands its line of corporate solutions and business services, our specialists will continue to be our most valuable resource for our future success. ”
• Since early 2012 Dell is recognized as an IT company, not just a personal computer company. Dell Corporation, continuing to focus on its strategic areas of end-user computing, enterprise solutions, software and services, is expanding its product portfolio through acquisitions of companies such as AppAssure, SonicWALL, Perrot Systems, Clerity, Wyse, Quest, Gale Technologies, Secure Works, Force10 Networks, etc.
• 2011 - one of the most successful years for DELL corporation in terms of achieving profitability indicators, primarily in the corporate solutions and services division. Also, according to Gartner, in 2011 Dell ranked third in the global PC market with a 12.1% share.
• 2005 - Dell tops Fortune's America's Most Admired Companies list.
• 2001 - Dell Corporation becomes the number one supplier of computer systems in the world.
• 1996 - the site Dell.com appears, which already six months after opening begins to generate sales revenue of $ 1 million per day.
• 1992 - Dell is a Fortune 500 company for the first time, and Michael Dell becomes the youngest CEO to make a Fortune 500 list.
• 1985 - the company released its first computer "Turbo PC".
• 1984 - Michael Dell at the age of 19 founds PC's Limited with authorized capital USD 1,000 and a revolutionary vision for the technology industry.

Cultural code

We know our culture matters a lot and determines in many ways how we do business, enter the market and provide leadership. Culture reflects what is important to us and what we are ready to invest in. It defines us as a whole. Culture materializes every second in the form of actions, manifesting itself in the way we work and manage. We know that our culture is the foundation of all our present and future achievements. This is our cultural code. #CultureCode

Our values

Victory together

Innovations

results

Loyalty ethical principles

We believe that our customer relationship model is our main differentiator and the key to our success.

We sincerely believe in our people and value them highly. Together we are more potential, more efficient and more enjoyable at work.

We believe that our ability to innovate and encourage innovative thinking is a great inspiration for growth, development and success.

We believe that we are responsible for delivering the best results and exceptional flawless standards.

We believe that ethical business principles should always guide our drive to win.

Support for positive growth. Ensuring human progress

The driving force behind everything we do is one simple goal: creating technological solutions that contribute to the progress of humanity. At the heart of this goal is our deep conviction that technology can change the world and that it is an essential success factor for people.

Some of our achievements over the past few years:

• → At Dell, we strive to continually improve the world around us. Check out our latest update to the 2020 Legacy of Good plan.
• → Dell partners with a range of healthcare providers and academic institutions to create the best and most effective solutions for childhood cancer. In 2011, it was decided to focus our efforts on fighting neuroblastoma, one of the most difficult to treat forms of cancer. Dell technology has reduced the time it takes to develop a treatment program for sick children from 7 days to 4 hours, helping to save many children's lives.
• → We have been recognized by the Ethisphere Institute as one of the most ethical companies in the world for the fifth consecutive year.
• → Dell is ranked 4th in the Top 10 Companies for Global Diversity according to Diversity Inc.
• → Dell entered the list of Best global green brands. We are first: refused to export e-waste to developing countries; began to use materials such as bamboo and mushrooms; we offer free global recycling for our clients; Introducing the industry's first ocean plastic packaging.
• → We have reduced the energy intensity of our product portfolio by 60% since 2012 - and by 75% per server.
• → We have provided over 1.2 million children in Ethiopia with computers and delivered over 16 million hours of IT training for teachers and school principals.
• → We are the first to conduct excursions to our factories and supplier factories to increase the transparency of our business.

Dell Technologies Strategic
Family of Brands Video

A Complete Overview
of the Dell Technologies
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On November 5, 2017, the Dell EMC forum “Realize digital transformation” was held in Moscow, which brought together about 1,500 participants from the IT sector.

Dell EMC and Dell are part of the Dell Technologies group of companies along with Pivotal, RSA, SecureWorks, Virtustream and VMware. The innovative solutions and expertise of companies in the field of technology solutions and services are trusted around the world.

Digital transformation requires transformation in three key areas:

• IT (IT transformation)
• Personnel (transformation of jobs)
• Security (transformation of security systems)

Dell and EMC have teamed up to offer businesses of all sizes the broadest range of products, solutions and services they need most today. With a unique portfolio of solutions, experience and expertise, Dell EMC is uniquely positioned in the marketplace.

Digital transformation

Soon there will be no industry left that is not affected by digitalization. New companies enter the market and the products themselves change. In this new environment, software plays a key role. Dell EMC helps accelerate business modernization and transformation with new applications and smart devices, and get the big picture with data analytics.

IT transformation

Dell EMC helps organizations modernize, automate and transform their data centers with advanced (hyper) converged infrastructure, servers, storage, networking and data protection technologies. It provides a solid foundation for IT transformation through hybrid cloud deployments and business transformation through cloud-native applications and big data solutions.

Workplace transformation

Today, there is a change in the model of work, when employees are no longer tied to a fixed workplace. New model attracts talented people because they get the freedom to work where it is convenient and increase their productivity. This is made possible by innovative technologies that provide efficient device management and increased security. Dell offers robust heterogeneous device management solutions to help CIOs meet the expectations of different users.

Security transformation

Today, in the era of total digitalization, the security and safety of the IT infrastructure is of key importance. It is imperative to rethink the outdated approaches to protecting corporate data and devices. Dell EMC offers a broad portfolio of robust and reliable applications, systems and consulting services for backup, disaster recovery and archiving, business continuity and trusted cloud services. Dell EMC provides client data protection, cloud data protection, authentication and threat detection, and data protection across virtual desktop infrastructure from the appliance to the datacenter.

Striving to become an IT company offering end-to-end solutions, in 2012... Dell announces the creation of a business unit Software Division, which was based on the assets of Perot Systems acquired a few years ago for $ 3.9 billion and a number of smaller projects, for example, the provider of cloud solutions Boomi.

Dell's strategy is to continue acquiring a variety of enterprise solution providers. So, in September 2012 Dell acquired Quest Software.

With the Quest acquisition, Dell brings to market industry-leading, differentiated and easy-to-manage solutions for customers around the world. Dell solutions have been enriched with software to enable monitoring and control of the entire technological environment client.

The line of our software products offers a wide range of solutions to solve the most common and complex IT problems. These solutions relate to information security, database management, identity and user access management, Windows management infrastructure and management of user workplaces.

Due to the technical relevance, high quality of products that meet international business standards, we have become Microsoft Gold Certified Partner.

There are two Dell Software development centers in Russia: in Moscow and St. Petersburg.

www.software.dell.com

Our goal is to make Dell in Russia one of the best places for work. Among our main priorities, we highlight five key initiatives: promoting leaders, personal development, cultural diversity, reducing bureaucracy and achieving work-life balance. In addition, Indeed analyzed over 72 million ratings and reviews to find out which companies are the best at creating a work life balance and, no surprise, we are one of them!

Dell has the following activities and programs:

Charity and volunteer events:

• assistance to various charitable organizations (orphanages, low-income people)
Bring the Children to Work program

Michael Dell's visit to Russia, June 2013



Women in action

Launch of the program in Russia in 2012. Our company has created a community in which more than 8000 men and women exchange professional experience and knowledge every day. The goals of the Women in action community are to create a comfortable work environment for women and help develop their leadership skills. For example:

• The annual Tell Dell employee survey found that they value the company's work-life balance. In addition, Indeed analyzed over 72 million ratings and reviews to find out which companies are the best at creating a work life balance and, no surprise, we are one of them!
• Dell is recognized as one of the leading employers for creating a comfortable work environment for women (according to Diversity Inc. Top 50, National Association of Female Executives, Working Mother's Magazine, Open Compliance & Ethics Group, Society of Women Engineers and partners with Anita Borg and Catalyst) ... In support of this, it is worth noting that Dell is included in the list of 25 Best IT Employers for Women by Glassdoor.