In the conditions of unfavorable financial situation, many find a way out of independent earnings. One of interesting ideas Own business is tailoring and sale of bed linen. Present to your attention short review Some sides of this case in order to assess their capabilities and rationality of this business.

Pros and cons of this type of earnings

Without long prefaces imagine positive sides This case.

1. Business - Bed linen for sale - practically does not require initial investment. From the equipment at hand you must have the usual sewing machine. From materials - thread, fabric, fittings. As for the premises - you can work at home.
2. For sewing bed linen is not required long. Also enough minimal knowledge of clothing and sewing technique.
3. Work will bring not only material benefit, but also moral satisfaction thanks wide field For creativity and self-expression in the process of selection of tissues, textures and colors. More skillful craftswomen can experiment with the models and decoration of bed linen.

The main disadvantage is still the business side of the question: registration and maintenance of individual business, calculation and reduction of cost, searching for suppliers of quality fabrics. Immediately the question arises, to whom and how to sell bed linen. All these "little things" need to work in advance, perhaps resorting to the help of specialists.

Standard product range

There are the following categories of bed linen sets.

1. Single set. It is designed for 1 adult, it has 1 sheet of 110 x 200 cm in its set 1, 1 duvet cover - 135 x 200 cm and 1 pillowcase - 50 x 70 cm or 70 x 70 cm.
2. One-hour set. It consists of 1 sheets of 150 x 220 cm, 1 duvette - 145 x 215 cm and 2 pillowers - 50 x 70 cm or 70 x 70 cm.
3. Double set is designed for 2 adults. Here in stock 1 sheet with a size of 185 x 220 cm, 1 duvet cover - 175 x 215 cm, 2 pillowcases - 50 x 70 cm or 70 x 70 cm.
4. Family set, which is designed for 2 adult people sleeping on the same bed under different blankets. There is 1 sheet with a size of 200 x 220 cm, 2 duvettes - 150 x 220 cm, 2 pillowcases - 50 x 70 cm or 70 x 70 cm.
5. Set "Euro-Standard". This includes 1 sheets of 220 x 220 cm in size, 1 duvet cover - 200 x 220 cm and 2 pillowcases - 50 x 70 cm or 70 x 70 cm.
6. Baby bedding (convenient to use a teenager for the bed). In a set of 1 sheet with a size of 110 x 190 cm, 1 duvet cover - 110 x 180 cm and 1 pillowcase - 50 x 70 or 70 x 70 cm.
7. Kits for babies in the crib (1 sheet size 140 x 110, 1 duvet cover - 145 x 110, 1 pillowcase - 40 x 60).

Sets of sets for different sources can deviate from the data above. Bed linen manufacturers must specify its size on the package. So the buyer will be easier to decide on the choice.

Product options

Kits can be standard. It is also realistic to carry out tailoring bed linen according to the client standards.

Kits may be everyday or gift. They differ in the cloth and packaging. The cost of the gift option is much more expensive than the working version of the product. Therefore, before its production, it is desirable to first take care of the possibility of selling this product.

Selection of fabrics for sewing a casual bed linen set

Quality finished product It depends largely on which the cloth is selected for sewing bed linen.

For a daily set, working materials are selected:

• Satin is a cotton fabric that can add chemical fibers. It has a smooth dense surface, durable (products withstand up to 300 styrices). There are varieties of this fabric: gloss-satin and mako-satin.

• Calcuse - dense cotton fabric. Very practical and environmentally friendly material. Long does not lose the brightness of the paints, not crushed. In this case, the fabric is relatively cheap.

• Ranfors - High Quality Calcus, Fabric 100% Natural (Cotton). The material is soft, gentle, with an incredibly durable and practical. It has an amazing ability to adapt to the ambient temperature: in winter on such underwear heat, and in the summer - cool.

• Polykotton. The fabric includes cotton and synthetic thread, which makes it strong and wear-resistant. When washing, it practically does not give a shrinkage, does not shine and not crushed. Hygienic and durability made this tissue very popular among the owners.

• Sitz - good durable fabric that does not require special care. This greatly facilitates the homework. It is optimal in the ratio of price-quality.

• Flax - natural and environmentally friendly fabric. Very well absorbs moisture with simultaneous high air permeability and heat transfer. Good, wear-resistant fabric, is distinguished by some rigidity. Well starkle. When washing gives a shrinkage, crushed.

• Flannel - warm and soft cotton fabric, usually with a light pile. The material is very pleasant to the touch, well warms. Suitable for children's bed linen sets intended for use in the autumn-winter period.

• Terry fabric - cotton knitwear. It is characterized by soft and pleasant structure. As a rule, it is used only for sewing high-quality terry sheets. Products are distinguished by a strength and ease of care because they do not require ironing after washing.

Sewing more expensive heads

You can make an elegant festive set (gift, wedding, anniversary) for sale. In this case, any below was suitable for sewing bed linen.

1. Silk - one of the most expensive natural materials. Very nice, light and durable, it is perfect for sewing elite bed linen. In addition to aesthetic side, silk is an environmentally friendly material, hygienic. Caring for such bed linen Requires accuracy and some skills.
2. Atlas - cotton lightweight beautiful fabric. From the front side smooth, shiny, cool to the touch. From the inside - matte, slightly rough. The material practically does not learn, can be used for a long time. Ideal for sewing luxurious bed linen.
3. Batist - the lightest, transparent, flowing fabric. Bed linen is obtained by air, fabulously beautiful. Not intended for everyday use. It has high strength. The kit without prejudice to the appearance withstands up to 70 machine styrics.

Alternatively, for sewing luxury bed linen you can use velor, jacquard, tapestry.

Given the high cost of elite fabrics, first better exercise exclusive tailoring Bed linen to order. You need to provide a potential customer quality assurance.

How to sell bed linen?

The most important thing for business success is to search for sales channels. Even the most beautiful and high-quality kits will not bring profit if they lie to a dead cargo in the warehouse. Therefore, the profitable and stable sale of bed linen is very important.

Potential sales points can be:

• shops, wedding salons;
• hospitals, sanatoriums, various social institutions (prisons, children's homes, kindergartens, boarding schools);
• children's camps and holiday homes;
• hotels and hostels.

You can also make business cards, advertising brochures and distribute them to familiar, employees and in general anyone. The simplest thing is to place an ad on the Internet, the newspaper, in transport, in any public place (shop, clinic, library) or just to put out on the street.

Reduced cost

There are some ways to reduce costs when sewing bed linen.

1. Buy fabrics not in retail stores, and in wholesalers.
2. If there is a need to rent a production room, then you should look for options not within the city, but in the nearest settlements. Rent outside the city is several times lower.
3. Install salary employees as a percentage of a qualitatively executed order. Thus minimize the losses from damage from the material and from working time downtime.
4. With small volumes of production, it is rapidly selling immediately to the final buyer without intermediary stores.

Trademark

Create your own brand. The name of the product should be a capacious, memorable, not too long, with positive associations. It can be carefully embroidered in the corner of the sheet or duitile. Be sure to place the brand on the front side of the packaging and in advertising prospects.

Promoting its products on the market, tell us that this trademark - high quality linen domestic production From natural environmentally friendly fabrics. You do not need to emphasize the attention of the buyer that Bed linen from yesterday you sew yourself. In the end, what's the difference who, where and when it makes it? The main thing is that the kits come to the consumer to the soul so that your conscience is for the quality of products.

If your idea of \u200b\u200bsmall production will turn into a serious business, the trademark will be recognizable. Then you can safely say that in the market for more than 10 years please buyers with serious products of the highest quality!

A few more ideas for home earnings without starting capital

Waste of fabric from the manufacture of bed linen can be used in business and organize sewing:

• baby diaper;
• products for babies - capers, sprawers, sliders;
• doll bedding for children's toys stores;
• clothes for Pups;
• canvas bag;
• apron and kitchen towels.

Instead of pre-school

There is a huge number of bed linen manufacturers, whose quality is trusted without unnecessary words and beliefs. For example, Fomtextile, "Epitex", First, Camille and many others. If you explore information about this type of companies and take it into service, then your business can only be envied.

Today, many people who want to start their own business are interested in issues on how to open a bed linen store. Is such products in demand? How to create a constant influx of buyers? What does a successful business plan for bed linen shop look like? Are there additional sources income? Answers to these questions will be interesting to many novice businessmen.

Is the sale of bed linen profitable?

In fact, bed linen is a thing without which it is unlikely to cost at least one house. That is why the store of inexpensive bed linen - great idea To create a profitable business.

Naturally, underwear is not a good need, and people buy it not so often. However, with the right approach and organization of sales, the store can bring good income.

After all, in addition to private houses, there are also hotels, hospitals, reaches, recreation centers and a lot of places, where bed linen is often needed in large quantities. In addition, it can become an excellent gift for almost any holiday.

And if you are going to create your own business, then for a start you will need a clear business plan for bed linen. Even before opening, you must deal with all the details and consider everything possible options Event development.

How to open a bed linen store? We draw up the necessary documents

Of course, in order to get permission to trade, you must first formally take shape in the tax service. In this case, it is best to open as an individual entrepreneur. If you open own business Together with a partner, you can issue a limited liability company.

As in any other store, it is necessary to check the SanEpidemstation check, as well as a fire service. They must confirm that in the rented (or acquired) indoors are complied with all the necessary norms.

Where is it better to rent a room?

If you are interested in the question of how to open a bed linen store, you should know that important role Plays location. Best to rent a room near a large supermarket or in mall - In these places there are always many buyers who can go to you.

Moreover, trade point You can open on the market or near it. The central lively part of the city is also suitable, because there are always a lot of people here. This does not mean that if you open the store, for example, in a residential area, it will not be profitable - just in such cases it will take a lot more time to create a sufficient influx of buyers.

On the other hand, do not forget about competition. If the location you choose already have one or several similar stores, it is worth thinking about his transfer, as this may affect your profits. But even in such cases, you can win, turning more attention to the range, features of your enterprise and decent service.

How to make a shop?

When choosing suitable premises It is worth paying attention to its area. Of course, some linen stores are very small.

But remember that customers should be cozy and comfortable with you. In addition, you will need a small separate room for staff, as well as a place for storing the goods.

As for the design, it should not be too much to zeal. It will be enough light, warm shade of walls and good lighting.

Of course, you can decorate the store by unshakmatic scenery, such as artificial colors, small quantities indoor plants, photographs of the bedroom and / or the products you sell. If you are going to offer pajamas clients and nightwear, it is advisable to put several mannequins that would demonstrate the most successful models.

Of course, you should not forget about the shelves, racks, tables and other necessary furniture designed for the exhibition and storage of goods - the competent business plan for bed linen store should include all these items.

How to choose an assortment of goods?

Of course, each novice businessman is interested in the question of how to sell bedding. For the success of trading, you must provide a wide choice to the buyer. Remember that, most likely, your customers will have people with different income levels, so the range of the store should cover all categories of the population.

Let in your store will be presented both cheaper options and expensive, exquisite bed linen. Take care of the variety of materials (for example, offer clients of cotton sheets, silk, etc.) and color gamma (Many buyers pick up underwear in color). In your store should be both full sets of bed linen and separate elements, let's say pillowcases, sheets, etc.

If you are interested in how to open a bed lingerie and make it profitable, it is worth expanding the range. You can sell not only underwear, but also towels ( different sizes, colors and quality), pajamas, decorative pillowcases, bedspreads, tablecloths, napkins, bathrobes, kitchen towels and so on. In the winter months, it is advisable to fill the shelves with blankets and plaids.

Some businessmen are trying to stand out among competitors by selling not quite familiar products. This is a rather risky move, which, nevertheless, can bring additional income. If you do not want to risk, you can purchase several original sets bed linen, such as black silk sheets or sets with leopard Printh.. In addition, you can offer customers service on the order of linen - if you do not have the necessary color or size, you can provide the client directory and promise the delivery of the selected item in the near future.

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How to open a bed linen store?

Business related to bed linen, right organization and preliminary analysis of the market and competitors will certainly be profitable. Bedding has demand at any time of the year, regardless of the age and status of buyers. But, like any matter, this species Business requires careful preparation, After all, the idea of \u200b\u200bselling bed linen is not at all, therefore, that the business is profitable, and it did not have to close it shortly after the discovery, original ideas and unusual offers for buyers are necessary.

What is a bed linen store?

The store specializing in the sale of bed linen is a trading organization that has sheets, bedding kits, pajamas, bedspreads and other sleeping facilities. No family, no one manages without bed linen or any other set. It is in the house for each person, at least in the number of two sets.

Bed linen business – a good option For a beginner entrepreneur, as the demand for it is constant, and crises and other negative economic phenomena can hardly be strongly influenced.

The main disadvantage is the overload of the market by such a proposal. It is very difficult to come up with something original. If earlier there were monophonic colors of the bed kit, then not only materials and colors are changed, but also appear in 3D format. Therefore, in the absence original ideas It will be difficult to gain a foothold on the market, because companies that lead their activities have long displaced newbies rather quickly.

If the conditions are complied with, the business will begin to actively develop. And if you take into account and that bedding is great gift And buyers often buy it for holidays, then with a profitable location and stream of customers, payback period will be less than a year. And with successful circumstances, even six months, the profit will be equal to at least 300,000 rubles (less taxes and other payments (rent, wage)).

Store format and its range

If the market and competitors are carefully studied and thoughts appeared on the topic of the products itself, then it's time to get to the choice of the range and store format. On the this moment There are two most common options for opening bed linen store: Online store and usual.

Online store is known to all their minimal cost. For a more complete presentation, you can view popular sites for the sale of bed linen, analyze their policies. And then be accepted for creating your own. The main costs will make up the creation of the site and its advertising. But they are minimal, compared to the usual store.

If you choose trash in bed linen in standard stores, here you will have to spend money at the initial stage on personnel, room, equipment and advertising. The room should be spacious, because large and buyers must be able to be able to consider the material, color, size closer. Space space must be sufficient.

When choosing an assortment, it is necessary to take into account the demand of one or another kit. Manufacturers are different: someone produces bed linen exclusive and expensive, and someone, on the contrary, for people with a middle sufficiency. The second option is preferable for any city.

Standard assortment includes the following products:

1. Towels.
2. Bathrobes, pajamas, night shirts, underwear.
3. Pillows, sheets, blankets, pillowcases, blankets.

The offered goods must be as diverse as possible. This is another condition successful activitiesThat concerns material, and colors, and format, and quality. Also buyers should be able to buy products of different price categories.

What do you need to open the store?

To open your store for the sale of bed linen,it is necessary to start calculating approximate costs. This amount will have to be investigated at the initial stage. Considering that the room should be quite spacious (from 30 - 50 m2), purchase of equipment (racks, cash registers, shelves, couch) - 200 000 rubles, purchase of goods, repair of the premises - 300,000 rubles, advertising, wages, settlements with suppliers And other expenses related to business promotion - 400,000 - 500,000 rubles, then in stock should be at least one million rubles.

The next step is to design. Entity Registration is subject to, and a confirmation of fire supervision and sanitary invoice should be obtained that the room fully meets all the requirements.

General issues on the organization of the store

Room. Besides big spaceIt should be bright, cozy, ideally combined with an assortment and located in the right area. You can rent a room in the mall, which will be beneficial from the point of view of the buyer's stream, and you can trade with linens and in a separately rented shop. If you listen to the opinion of successful businessmen, it is better to stay at a residential area.

But the store should not be located in the outback. It should be on the main street, in a crowded place. Nevertheless, pastel sets - the purchase is not impulse. Very rare buyers go beyond the products and along the way they buy a pillow or blanket. As a rule, they go for this purposeful. Therefore, the location in the residential area will be very profitable. But when choosing a district, it is important to pay attention to that if there is no surplus of similar stores. Additional competition is not at all necessary.

Staff. At first, it will be enough to hire a qualified accountant who will deal with all the monetary issues, calculations and financial transactions. Of course, you can do it yourself, but without special knowledge, it is unlikely to get the most complete picture reflecting all current activities. In addition to the accountant, you will definitely need sellers consultants. Two people will be enough. Also hire a cashier and room cleaner. For sales go up, all staff should have a competent speech, neat external speciesnecessary knowledge.

How to attract customers and increase sales?

To trade with linens, it is advantageous, you need to use marketing techniques. Even before opening the store, you should notify buyers about the upcoming news. This can be done with the help of booklets, flyers, small ads. It will not be superfluous and a big sign over the store, on which there will be large bright letters written that it will soon happen to open it.

On the very first day of work, promotions and discounts are simply mandatory. The overwhelming majority of bed linen buyers and related goods are women. Psychologists were found to be that women are more susceptible to all sorts of proposals with discounts. So you need to constantly arrange the days of sales, advertise your store (optional to use television or magazines). It may be public transport, and the Internet. Buyers should learn about a new store with a good assortment. There will be customers - there will be large sales volumes.

Bed linen business has its advantages and disadvantages. Beginner entrepreneurs without past experience may initially find it difficult to consolidate their position in the market due to the presence of a huge number of competitors. But having a certain strategy in his baggage and ideas about how to attract buyers and what can be surprised, be sure to achieve significant success and take a high position among competitors.