The stories of the most successful people in the world. Success stories of billionaires who started a business from scratch (20 photos)

In this section, we have collected biographies of the richest and most successful people in the world. The goal is to understand what helped them earn millions and billions of dollars, what skills and abilities they possess, what qualities they develop in themselves and what values ​​they are guided by.

As one of them said, in order to become a millionaire, you must first become a millionaire personality. And we will add on our own that in order to become a person in a million, you need to study the stories of successful personalities, try to get into their heads and learn to think like them. We hope our materials will help you with this. We wrote them primarily for ourselves.

The section is constantly updated, so bookmark this page or subscribe to the site news to learn about new biographies.

Bill Gates is the legendary founder who owns the most popular operating system in the Windows world. He is the richest man on the planet for over a decade, a charismatic business leader, innovator, knight of Great Britain and a father of three. What events from the biography of Gates and the qualities of his character helped him become who he is?

Warren Buffett is a genius of the financial world, the most successful and consummate investor in the world, who is also one of the richest people on the planet. Want to know the secrets of his success?

Steve Jobs, co-founder of "", as well as several other companies, including the animation studio Pixar, an innovative businessman who gave the world many interesting, intelligent toys such as iPod, iPhone, iPad, Mac, etc.

Henry Ford

Ray Kroc is an American entrepreneur and founder of McDonald's, a fast food restaurant chain. For the businessman's contribution to the formation and development of the catering industry, Time magazine in 1998 included him in the TOP-100 of the most significant people of the twentieth century.

Thomas Edison is a famous American inventor and businessman, co-founder of General Electric Corporation. During his professional career, Thomas received 1,093 patents at home and about 3,000 outside the United States. He improved the telegraph and telephone, designed a phonograph. Thanks to his persistence, millions of incandescent bulbs have been lit up in the world.

Coco Chanel is an outstanding female fashion designer, founder of the Fashion House, who has proven that elegance is impossible without convenience. Her designer fantasies include a little black dress, a pantsuit for women, a handbag on a chain and other signature items that create a sophisticated style.

Walt Disney is a legendary American artist, producer and director. The creator of the first musical and feature-length cartoons in the history of cinema, has released about 700 cartoons, won 29 Oscars and 4 Emmy awards, was awarded honorary degrees from Yale and Harvard Universities, and was awarded the highest civilian US government award - the Medal of Freedom. On the Hollywood Walk of Fame, two stars are dedicated to Disney, one for the development of television, the other for contributions to the cinema.

Richard Branson is one of the most brilliant and talented businessmen in the world, billionaire, founder of the international Virgin corporation, record holder in aeronautics, owner of his own island.

Donald Trump is an American construction magnate, owner of the Trump Organization, who later became the President of the United States. Also known as the owner of the Miss Universe beauty pageant, host and executive producer of the Candidate reality show. Time magazine named him 2016 Person of the Year.

Madonna is one of the most successful women in the world who has managed to break out of poverty itself. There was a period in Madonna's life when she spent the night in attics, and sometimes even checked the contents of garbage cans in search of food. But that didn't break her. What helped our heroine to break through to the very top and become one of the most influential women on the planet?

Elon Musk is an American entrepreneur, inventor, co-founder of PayPal, founder and CEO of SpaceX and Tesla, member of the SolarCity Board of Directors. Tesla's Model S electric car accelerates from 0 to 96 km / h in 2.28 seconds. For his contribution to the commercialization of space, Elon Musk was awarded the Heinlein Prize and received $ 0.5 million (2011). He was named Businessman of the Year (2013) by Fortune and CEO of the Year (2013) by The Wall Street Journal.

Mark Zuckerberg

Pavel Durov is a Russian businessman, programmer, developer and co-founder of the VKontakte social network; he led VKontakte as CEO from 2006 to 2014, and is currently the founder and CEO (CEO) of the Telegram messenger.

Phil Knight is an American businessman and co-founder of Nike, which has $ 20 billion in annual revenues. He is the richest resident of his native state of Oregon, and in 2015 he was in the TOP 20 richest people on the planet.

Mary Kay is an American entrepreneur, founder of Mary Kay Inc., which specializes in the production and sale of cosmetics and skin care products.

George Soros is an influential investor, financial guru, founder of charitable foundations in 25 countries, father of five, as well as the man "who collapsed the Bank of England", a supporter of the legalization of marijuana, a master of market speculation.

Robert Kiyosaki is an investor, entrepreneur, financial consultant, and author of the rich and poor dad bestselling book series. He is not one of the richest people on the planet, but at the same time, his condition for many will seem fabulous. We are primarily interested not in his condition, but in what helped him become financially free and independent.

Carlos Slim Hel - what is the secret of the world's richest man's success? What needs to be done to achieve such heights? What skills and qualities do you need to develop in order to climb the pedestal of wealth and fame?

Wealth is the main goal of almost every person. How do the richest people live? What's their story? Let's delve into the chronicle of the life of successful people. Everyone dreams of finding success in their favorite business and making a lot of money. What is needed for this? Probably, first of all, have your head on your shoulders. However, luck and success are important factors. Looking at the lives of billionaires, we always wonder how they got there. Sometimes we are simply trite envy and dream of being in their place. Some people simply admire the success of rich people, and some try in every possible way to learn from their experience.

All these people, one way or another, worked very hard and believed in their future. Over the years, they studied the structure of their activities, gained experience and made an invaluable contribution to their development. Traditionally, Forbes magazine periodically publishes and updates the list of the richest people, where we will also look.

Rich people statistics

The list of "Rich people of the world" for February 2015 has 1827 names. Their total fortune is equal to 7 trillion dollars! It's hard to believe, but it really is. Just think about this figure. Compared to last year, statistics show that the total fortune of all the lucky ones has increased by $ 650 billion. In just one year, 285 new names were added to the list of rich people. Interesting fact that all newcomers are citizens of the Republic of China.

The Bill Gates Story

His financial fortune is about $ 75 billion. It's no secret that Bill Gates is the creator Microsoft... This is a man with a capital letter, who changed the fate of humanity towards computer technology. Bill Gates is a citizen of the United States of America, this is his home country, where he was born, raised and has lived for 59 years.

For many years, Bill has led the Forbes lists of all the world's billionaires. New computing technologies and investments continue to enrich the owner of Microsoft. Per Last year his fortune increased by $ 8.5 billion. The continuous victories of the computer genius are confirmed by the fact that he became the leader of the list 15 times!

A lot can be said about Bill Gates, but the most important thing that I want to note is that he is the main philanthropist of mankind. The richest people also have a sense of philanthropy, well, at least some. Thanks to Gates, a family fund for the needy was created, which has already used over $ 27 billion. On the this moment the family foundation has taken up the fight against a disease such as polio. Aid is directed primarily to third world countries.

Media mogul Carlos Slim

The capital of the owner of a large telecommunications network, Grupo Carso, is $ 72 billion. Carlos was born in Mexico and is now 75 years old. Over the past four years, Carlos Slim has led the Forbes list of the richest people. However, with the fall in the exchange rate, it shifted and lowered its positions. Sadly, this is the only member of the world's top 10 richest people to have lost $ 1 billion in wealth over the past year.

Mexican Finance Corporation encompasses many different companies. Huge cash flows haunt even government officials. The holdings of Carlos include such well-known companies as Gruppo Carso, Gruppo Finacieo Inbursa and many others. The name of the Mexican can often be heard on television news, in various reports and statistics.

Amancio Ortega's secret of success

The Spaniard's total fortune is $ 64 billion. Amancio is the main representative and owner of the largest trading platform Inditex. This includes brands such as Zara, Pull and Bear, Bershka and others. The Spanish oligarch is the richest man in Europe!

Over the past year, Amancio has increased his capital by $ 6.5 billion. This is an incredible figure, but do not forget that for the year before last, Ortega managed to earn over $ 20 billion. At the moment, he is not the king of Inditex. Another manager is now in his chair, but nevertheless Amancio still controls over 60% of the company's shares.

Ortega is a renowned collector. The subject of his collection is real estate! The total estimated cost of all properties is about $ 4 billion. The most significant part of his property is a 43-storey skyscraper in Madrid called Torre Picasso. It is in this Madrid skyscraper that the main branch of Google in Spain is located. In 2013, the billionaire purchased 26 new buildings for about $ 835 million.

Amancio Ortega grew up in a humble family of an employee railroad... The future businessman began his career in a clothing store. Ortega doesn't even have a secondary education! The first production came out in 1972, from here his meteoric career began.

American dream. Warren Buffett

This person knows a lot about investments. The academic knowledge gained at the university and hard life experiences have helped him achieve a fortune of $ 58 billion. The 84-year-old American ranks second on the list of "Richest People in the United States of America."

Warren is not embarrassed by his advanced age, so he continues to work actively and make new financial transactions, which are discussed with obvious interest on the pages of the international media. According to statistics of the past year, Buffett became richer by $ 5 billion.

He managed to get such an excellent profit thanks to the purchase of a large holding company for the production of Heinz ketchup, as well as a successful investment in the Central Asian oil industry. The American does not forget about charity! His last donations to the needy amounted to $ 3 billion, and over the entire time - over $ 20 billion.

As the billionaire himself says, his success largely depends on the book he read in his youth. The Smart Investor, a business and investing textbook by Benjamin Graham, has inspired the young businessman to do great things. Buffett has acquired basic investment skills and the right approach to the business. The eternal advice that can be heard from Warren Buffett: "You should not turn your attention to short-term investments, which can be scattered into smithereens, you should always focus on long-term deposits and wait."

Larry Ellison - America's information genius

Born in the USA and has approximately $ 48 billion. Larry enters big business as an IT executive. His company is called Oracle. Ellison has already turned 70, and he is not going to stop his activities. His credo is always to be the first in everything. The IT genius has exaggerated his fortune by $ 5 billion over the past year. He often likes to talk about competing companies that he believes are failing. Similar statements have been heard against companies such as Google and Apple.

Larry Ellison also loves collecting real estate. The largest collection of his private properties is located in the city of Malibu. He also owns a small island in Hawaii. The billionaire's cherished dream is to build a house on Lanai Island, which will combine all the signs of paradise on our planet.

Charles and David

The fortune of brothers Charles Koch and David Koch totals about $ 80 billion for two. They are tied for 6th and 7th on the "List of World Billionaires". Each has about 40 billion. The American brothers have already passed 70 years ago. Charles is 79 years old, and David's - 74 years old.

In 1967 Charles Koch becomes chairman of the board of directors and concurrently CEO of Koch Industries. This company ranks second in the United States of America in terms of profit. Over the past year, the company managed to raise $ 120 billion, while Koch himself added $ 6 billion to his capital.

The Koch brothers own over 80% of the shares in Koch Industries. Younger brother David Koch is considered the richest Mr. in New York City. Charles and David are involved in charity work and are among the 10 most influential philanthropists in the world.

Sheldon Adelson - king of the gaming empire

He is an interesting and incredibly talented person. His source of income is the gambling business, namely the Las Vegas Sands casino. At the age of 81, Adelson has $ 38 billion. In 2013, Sheldon made $ 33 million overnight. This incident helped the billionaire climb to the top of the "List of World Billionaires". The king of the gaming empire got rich in the shortest possible time due to the introduction of his business in the countries South-East Asia.

Today, countries such as Macau and Singapore have become very popular. All this thanks to the largest playgrounds where the richest people from all over the world like to gather. In Southeast Asia, $ 12 billion was earned.

And on this Sheldon Adelson does not think to stop. His plans include opening large casinos in Western Europe... Not far from Madrid, Adelson is developing a new project, which has already invested $ 30 billion. These business strategies are incredibly risky. However, the billionaire achieves his goals, which as a result gives him the growth of all shares up to 3% monthly.

Paradoxically, Sheldon Adelson supports the Republican Party of the United States of America. The multibillionaire invests huge sums of money in the provision and goals of the party. Recently, thanks to Sheldon, a ban on online casinos in the United States was promulgated.

Walton family members

The Walton family has 4 billionaires. Christy Walton's fortune is 37 billion, Jim Walton - 35 billion, Alice Walton - 34.5 billion, Robson Walton - 34 billion. All members of the clan are tied to the company "Retail". The age of billionaires is 70, 67, 65, 70, respectively.

It is a rare case when almost an entire family is included in the Forbes list. Christy Walton is the richest female billionaire in the world. The founder of the Retail Company is John Walton (Christy's late husband). Over the past year, stocks in the chain of retail stores have risen 6%, making it possible to earn $ 460 million.

Empire "Retail" was founded in 1962. At the moment, the company has about 11 thousand different branches and franchises around the world, and the total number of employees of the company is over 2 million people. In addition, the family also owns ArvesBank and the Hyatt Hotels chain.

Forbes: list of richest people in Russia

Of the wealthiest on the Forbes list, there are also Russians. The number of wealthy people from Russia is over 100 people. Each of them is monitored by the press, and statistics are kept for the American magazine Forbes. Almost everyone on this list once started working for a penny. They are always talked about on television, in newspapers, and just on the streets.

It is impossible to determine the capital of a billionaire with 100% accuracy. Their financial condition changes every second. For some, it grows, for others, it falls. Some are undergoing significant changes, some are not.

Here is a list of the top ten places occupied out of the 100 richest people in Russia:

  • Vladimir Potanin - about $ 15.4 billion.
  • Mikhail Fridman - $ 14.6 billion.
  • Alisher Usmanov - approximately $ 14.4 billion.
  • Viktor Vekselberg, his fortune is estimated at $ 14.2 billion.
  • Alexey Mordashov has $ 13 billion.
  • Vagit Alekperov - just over $ 12.2 billion;
  • Leonid Mikhelson - $ 11.7 billion
  • Vladimir Lisin - $ 11.6 billion.
  • Gennady Timchenko ranks second to last with a fortune of $ 10.7 billion.
  • Mikhail Prokhorov closes the list of billionaires. His fortune is $ 9.9 billion.

Most of the Russian list began to step up the career steps in the early 90s. All of them also studied in schools, higher educational institutions, worked and worried about their future. They all believed in the good old saying: "Patience and work will grind everything."

Today I want to tell you the stories of some of the richest people on the planet who have earned over a billion dollars thanks to their brilliant ideas, hard work and desire to get rich. What is most interesting is that all these people did not inherit a huge fortune and did not win the lottery, they all started their business practically from scratch. Very interesting, read on.

Li Ka-shing - $ 26.5 billion

Li Ka-shing was born and lived in China until he left the country in 1940 and moved to Hong Kong. Due to the death of his father, at the age of 14, he had to leave school and go to earn money. His first job was in a trading company plastic products and had to spend there for 16 hours.
The first ten years, plus frugality, resulted in the opportunity to start a business, Cheung Kong Industries. Like Ka-shing's previous place of work, it was engaged in plastics, but over time, it turned into the largest investment corporation in Hong Kong. Li Ka-shing himself is considered one of the richest Chinese.

Sheldon Adelson - $ 26 billion

Sheldon Adelson, the son of a Boston taxi driver, began his entrepreneurial career at the age of 12 selling newspapers. After that, he was a court reporter, mortgage broker, investment advisor and financial advisor. There was a period when he tried to sell toiletries and charter tours.
But the organization of the COMDEX computer trade fair in 1979 was a major success. For the next 2 decades, it was the leading computer exhibition in the United States.
And in 1988, together with partners, he acquired a casino and a hotel in Las Vegas (Sands Hotel & Casino), after which he quickly began to grow rich.

Sergey Brin - $ 24.9 billion

This is already a new wave of billionaires who began to make money in the age of computerization and the Internet. Sergey Brin, a 40-year-old Google owner and a former Russian, was born in Moscow, and then moved to the United States with a family of mathematicians. He started working on search engines (this is the correct name for Google.com itself) at Stanford with his classmate Larry Page. The system was tested at the university, and then they began to look for investors. Google's name is a mispronunciation of gugol, a word spoken during one of the project's presentations.
Bryn and Page were included in the list of billionaires in 2004, when they were 30 years old. Today Brin is mainly engaged in the development of new projects and directions, such as augmented reality glasses and an unmanned vehicle.

Larry Page - $ 24.9 billion

The co-founder and co-owner of Google has been running the company since 2011 and is actually responsible for its strategic development. In addition to Google, it is actively involved in the development of the clean energy sector, in particular, together with Brin, he invested in Tesla Motors, which produces electric cars. high level(this is a normal car powered by batteries).

Roman Abramovich - $ 23.5 billion

A well-known personality in narrow circles, Roman Abramovich, a billionaire - an orphan who was raised by his grandparents. He went into business while still a student, creating a cooperative for the production of toys and various polymers. After that, there were many other companies and cooperatives, both in production and in trade.
But, as some sharp tongues say, Abramovich's main talent is that he knows how to be at the right time in the right place - thus, he was able to gain control over Sibneft, which allowed him to become a billionaire.

Amancio Ortega - $ 20.2 billion

Until I read who it was, the name said absolutely nothing to me - Amancio Ortega. If we say that this is the founder and owner of Zara, then a lot will fall into place.
He began to sew his first suits in his living room with the help of $ 25 and his wife. The first clothing store opened in 1975, and after a while became the owner of the popular Zara clothing chain. In addition to the Zara chain, he has chains of clothing stores for children, for young girls, lingerie stores, etc. In total, Ortega has more than 3 thousand stores in 64 countries of the world.

Mark Zuckerberg - $ 19 billion

Mark Zuckenberg, 29, is an icon of the modern world. Young, lazy, creative and rich. The creator of the largest social network Facebook, who created a system for his university - Harvard - but in the end could not finish it, because there was no time left. Assisted in the creation of Chris Hughes, Dustin Moskowitz, plus Eduardo Saverin. The first major investment came from Peter Thiel, founder of PayPal.
Nowadays Facebook is public company, which at first lost a lot in price, and then (in 2013) began to rise in price. Zuckenberg now owns 17% of the shares, which helped him become the youngest billionaire in history.

Kirk Kerkorian - $ 16 billion

An elderly man, now 96 years old, dropped out of school in the 8th grade for the sake of boxing. During that time, he achieved great success and even became the welterweight champion of the Pacific Amateur Boxing Championship. After the Second World War, he left the ring on the airfield and began to blow the plane, but in 1944 he got to Las Vegas, where he was stuck for 3 years. Having squandered a lot of money, he still said goodbye to gambling and bought Trans International Airlines for $ 60,000. After a while, he was able to sell it for $ 104 million to Transamerica.
And since 1968 he took up Hollywood - earning money from MGM, United Artists, Columbia Pictures and 20th Century Fox.

Elon Musk - $ 6.7 billion

Elon Musk is one of those new rich people who capture the market with their brains, hands and business acumen. The first big deal at the age of 12 - I wrote a program, which I sold for $ 500 (at this age, I only spent my pocket money on ice cream and buns). At the age of 25, together with his brother, he created a company dealing with software for news companies, and after 4 years was able to sell it at a price of 307 million. He invested this money into the creation of PayPal, which, in turn, sold to eBay for $ 1.5 billion.
Today he is engaged in the Space X space program and has contracts from NASA. Also involved in the aforementioned Tesla Motors.

Dustin Moskovitz - $ 5.2 billion

One can also say about this young man, he was in the right place at the right time. Dustin Moskowitz is Mark Zuckenberg's roommate and helped create Facebook. At the moment he owns 5% of the shares and this is the basis of his fortune. Facebook is not his main project now - now he is working on the Asana project. It is a web-based application for effective collaboration on projects. Interestingly, he rides a bike to work and participates in the Giving Pledge project (a philanthropic project from Bill Gates and Warren Buffett). The essence of the project is that half of the membership goes to charity.

Ken Griffin - $ 4.4 billion

They make billions not only on computers. Ken Griffin is the owner of Citadel hedge funds. He got his first positive experience of gambling at the age of 18 and has not stopped working ever since. Became one of the most famous specialists in his field. After 2008, funds have lost half their price, but are now gradually recovering.

John Arnold - $ 2.8 billion

Another successful trader, John Arnold, started out at Enron, now deceased. At the age of 27, he earned $ 1 billion for the company and received his bonus of $ 8 million. It was this money that he used to invest for himself and leave the annoying company.
In 2012, he surprised the whole world by announcing that he was leaving trading after 17 years of successful experience. Now he and his wife have a $ 1.4 billion charitable foundation, and he is also a member of the Giving Pledge, which we mentioned above.

Oprah Winfrey - $ 2.5 billion

Oprah Winfrey is a whole layer of American culture. This is the Cinderella of our days, who did not drop a shoe on the stairs, but plowed like a horse and used all the possibilities. The beginning of life is harsh, you can't say anything: a strict mother, was first abused at 9 years old, at 14 gave birth to a child who died in infancy. But when I was in school, I first got to work at a radio station. At the age of 19, she already hosted local news, then daytime talk shows. The next major achievement is to promote a completely unpopular show in such a way as to become a celebrity, and then, with experience and a name, create your own production company.
At 32, Oprah became a millionaire, and her show is the property of the nation. Since 1994, it has become so popular that a check exceeded 9-digit amounts in a year. Oprah Winfrey became the first African American woman to make the Forbes list.
Today, being on the air with Oprah can become a celebrity in 1 day. For example, this was done with the Robert Kiyosaki in 1997 (of course, we will not belittle the achievements of Robert himself).

Mikey Jagtiani - $ 2.5 billion

Mikey Jagtiani - the representative of the Middle East on our list of billionaires - was going to become an accountant, but his studies did not work out. living in London turned out to be too expensive, plus the exams were also not going smoothly. To survive, I had to work as a taxi driver and a cleaner.
At the age of 21, Mikey Jagtiane ends up in Bahrain alone with 6 thousand dollars (this is all that the family had) and opens a children's goods store with this money. And today it is one of the most profitable retail chains in the Middle East.
A corporation called Landmark has 280 stores throughout the Middle East and generates Mike Jagtiani up to 650 million in annual revenue.

Michael Rubin - $ 2.3 billion

Another representative of modern billionaires, Michael Rubin, general manager Kynetic. He started his career as an entrepreneur as a child and sold seeds to neighbors. At the age of 10, I already hired 5 guys to remove snow from neighboring lawns for money. At the age of 14, this future billionaire has already opened the first store, having persuaded his father to sign a lease. At 23, he was already a director of a company with $ 50 million in sales.
But he saw his purpose in e-commerce, which was just beginning to develop. He invested about 80 million in his online store, but, despite the growing sales, he could not make this business sustainable. However, eBay came to the rescue, buying the company from Rubin for 2.4 billion. The price is much higher than the actual cost of this project, but eBay lagged behind in the race with Amazon, so it shelled out the money.
Today Rubin is engaged in Fanatics clothing stores and websites of various directions, in which he has already invested 500 million.

Eduardo Saverin - $ 2.2 billion

Another person who made a fortune on Facebook. Saverin is the first investor in Zuckenberg and was the commercial director of the young project. But while Saverin was in New York in practice, Zuckenberg attracted new investors and artificially lowered his share in the capital from 34% to 0.03%. Eduardo filed a lawsuit and regained his share of up to 5%.
That 5% put him on the billionaire list. In addition, the man turned out to be reasonable and, before Facebook applied for an IPO, renounced US citizenship and became a Brazilian citizen, which allowed him to avoid paying American taxes. And although he has a Brazilian passport, he lives in Singapore and invests in online projects: an application that scans the barcode of a product and offers it at the lowest price on the Internet or online payments with a credit card using a webcam.

Sean Parker - $ 2 billion

Another Facebook co-owner, Sean Parker, started out as a talented programmer and hacker. Already at the age of 16, he was arrested for hacking the websites of companies that were on the Forbes list. He also had a hand in creating the Napster Internet resource, through which it was possible to exchange music. It was a kind of breakthrough, albeit closed for "some" friction with the law. At 24, he meets Zuckenberg and is president of Facebook. True, then he is dismissed, which, however, does not prevent him from retaining 3% of the shares and becoming a billionaire.
Today he is engaged in his startups.

Richard Desmond - $ 2 billion

The life of Richard Desmond also did not spoil at the beginning: his parents divorced, lived together in a small apartment, dropped out of school at the age of 14 to play drums and help his mother earn money.
His first real job was at the Thomson Newspaper, but at the age of 21 he owned two record stores. But the media experience also continued - in 1974 Desmond became the publisher of the International Musician and Recording World magazine.

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Stories of great fortune seem to be fictional - we are convinced that it is impossible to get rich by honest work. There are blank spots in the biographies of millionaires, but common character traits are clearly traced. They are single-minded, persistent and adventurous.

Most rich and successful people were born into ordinary families with an average income. So do most of us. And from the very childhood they were on equal terms with their peers, had equal opportunities with them.

But then why did some become rich and others not? Why did some manage to get rich and others not, all other things being equal?

Rothschild clan

The Rothschild family tree began in Frankfurt am Main, Germany, where for several generations they lived in a nondescript house on the Judengasse. Jewish street was fenced off from the city on both sides, and a red sign hung on the house. It is to this circumstance that the family owes its surname: in translation from the German Rothschild - a red shield.

Mayer Rothschild, born in 1744, as a young man found the strength to change the usual bleak existence that his ancestors dragged out, and left for Hanover, more tolerant of Jews. For several years, Mayer studied banking with the Oppenheimer bankers, and when he returned to his home, he found the family completely impoverished. The house under the red sign had to be changed to a shack with a frying pan on the front. In this wretched building, Mayer opened a small firm selling antique coins. The young Rothschild was involved in the compilation of catalogs and delivery of coins to all corners of Germany. Collectors in those days were aristocrats, so Meyer made useful acquaintances in the highest circles of German society. One of Rothschild's clients was the Duke of Hanau Wilhelm, who purchased several expensive coins. Thanks to this "gesheft" Rothschild was able to equip a shop in the "house under the frying pan", where merchants exchanged currencies of different principalities of Germany.

The first Rothschild bank huddled on four square meters, but Meyer was purposeful and full of ideas: he continued to deal with collectible coins and bought out the shops of burned-out money changers. The founder of the banking house tirelessly traveled through numerous duchies and principalities, concluding deals and meeting influential people. The efforts were not in vain: already in 1769 the coat of arms of the Dukes of Hesse-Hanau flaunted above the Rothschild house with a gold inscription informing that Mayer Rothschild was the duke's manager.

Wilhelm was an atypical aristocrat - he did not hesitate to issue loans at interest and rent out entire companies of assassin mercenaries. In short, the duke was extremely covetous, and half of the European rulers owed him money.

Mayer Rothschild, who carried out the orders of the duke-money-grubber, did a good job of collecting debts. The family moved to a nice house under a green sign and the Rothschilds began to be called Grunschilds. True, it was decided not to change the surname. The events described can be considered the foundation of the future prosperity of the family, but the real breakthrough was made by Mayer's five sons, raised by Pope Rothschild. The offspring became the real financial tycoons of Europe. As the biographer of the Rothschild clan wrote, the family grew rich whenever any of the states collapsed.

The first was the Kingdom of Denmark, which went bankrupt in 1804. Wilhelm, already familiar to us, borrowed money for his uncle - the king of Denmark. In order not to tarnish his aristocratic name, Wilhelm commissioned five Rothschilds Jr. to charge interest on the loan, and they coped with their debut brilliantly. This is how the Rodschild banking house was founded, which opened a Swiss branch 150 years later. Since then, the Rothschilds have not gone out of the ranks of the richest people in the world, maintaining their corporate style of doing business. The Bank of Zurich, for example, accepts only those clients whose fortune exceeds 1 million Swiss francs.

The Rothschilds work with exceptional clients and never waste their time on trivia. In their tenacious hands are the largest banks in France and Great Britain, railway complexes, mining concerns, oil companies, diamond mines and much more. At the same time, representatives of a noble family actively influence world politics, while remaining in the shadows.

The Rothschild Empire is indestructible and omnipotent. The secret of power, of course, lies in the business sense passed down from generation to generation. But an equally significant factor is dedication to the family idea. All family members, with rare exceptions, multiplied the clan's fortune. For more than two hundred years the world has been observing the prosperity of the Rothschild clan, many hate them, but everyone needs the clan's patronage and money.

Francois Pinault

One of the most influential and wealthy citizens of France: a collector who owns the auction house Christie's, the Gucci brand, the Chateau-Latour vineyards and the capital's theater Marigny.

In 1936, in French Brittany, a son was born into the family of a simple forester. Father struggled to make ends meet, but turned inside out so that François became a graduate. The young man did not appreciate parental efforts, and at the age of 16 he left school and left home. Pino did not want to study, he wanted to do only what he liked and could bring good profits. The studies would have taken too long, and he still prides himself on the fact that his only diploma is a license to drive a car. Francois Pinault did not want to drag out the gray existence of a worker, and his relatives vied with each other to teach him how to live. Having quarreled with everyone and striving for independent life, the young man left for Algeria.

What the future millionaire did in the French colony is unknown. There was a war in Algeria, and, according to the enemies of Pino, he traded in arms and drugs for three years. We hardly ever know the details of François's Algerian period, but now it doesn't matter anymore. In any case, Pino returned to France as a different person - he had money, self-confidence and grandiose plans.

François, 27, started the Pinault group, a timber trading company. Business contacts and useful acquaintances began to be established. One of these promising contacts was an acquaintance with a promising politician Jacques Chirac. No one can say for sure what united the impulsive Chirac and the rational Pinault, perhaps the first was struck by François' unerring business instinct. There are legends about his stock market forecasts. Before the stock market crash in 1973, Pinault suddenly sold the prosperous Pinault Group for 30 million francs, and a year later bought his brainchild for just 5 million. Thus, within a year he was able to earn more than his income in the previous 5 years. And in 1976, François dissuaded Prime Minister Jacques Chirac from a business trip. It soon turned out that the train was mined by terrorists. Since then, Chirac is confident that he owes his life to François. It may be a coincidence, but since that incident, things have gone even better for Pino's company.

The respectable 52-year-old father of four children became tired of the measured life, and he set about making his youthful dream come true. He wanted great wealth, and chose to play on the stock exchange as a way of getting rich.

Paris Bourse and Francois Pinault

It is quite natural that Pinault's famous instinct made him one of the most successful speculators on the stock exchange: he bought and sold enterprises with constant success (see ""). The morality of his operations raises doubts, however, such categories are alien to stockists.

In 1989, Paul Paoli, Chairman of the Board of Directors of the Franco-African Trade Union, offered François Pinault a stake in the capital. Pinault started with 20%, and after a few months decided to join Acquisition to the Pinault group. The directors, including Paoli, were immediately fired, and the Pino company took over the African supply of electrical equipment.

The successful takeover spurred Pino, and in 1991, in violation of the law, acquired the American Executive Life. The profit from the deal ranged from 1 to 2 billion dollars, and the fine was only $ 185 million. With the billions he earned, Pino acquired the retail chain Conforama, and a year later - the largest department store Printemps, then the La Redoute chain and the bookstores Fnac. Each time, he fired top managers, putting his own people in their places. François Pinault's Pinault-Printemps-Redoute group is now one of the most powerful retail groups in France. But the billionaire does not stop, continuing to buy everything in a row, for which he deservedly bears the nickname Octopus.

Pinot in "art"

The nouveau riche Pino became interested in collecting and fashion. Having started buying paintings, in 1998 he decided to take ownership of Christie’s. This auction house, together with Sotheby's, controls 90% of all transactions. Getting closer to the world of art did not change François's methods of work: he fired almost all of the management, and set up a hotel at Christie’s headquarters. Everyone was talking about the dishonesty of François Pinault, who drowns competitors indiscriminately, but Christie’s revenue of $ 1.4 billion, apparently, left no doubt about the correctness of the chosen path.

In the world of high fashion, the billionaire does not stand on ceremony either. Acting in a favorite way, Octopus acquired Gucci Group, Yves Saint Laurent, Sergio Rossi, Bedat & Co, Stella McCartney, Balenciaga and Puma, and others. He has a controlling stake in the Redcats catalog and the largest chain of FNAC stores. It is difficult to say what Pino did not get to, but there is no doubt that he will not fail to chop off everything that lies badly and deserves attention.

True, in 2003, Pinault handed over the reins to his eldest son François-Henri and took up the world's best vineyard, Chateau-Lyatour, and collecting works of art. François Pinault has achieved perfection in the ability to "occupy all the burners with their pots." This French proverb fully characterizes the lifestyle of this billionaire: Seize every opportunity.

Ingmar Kamprad

Everyone knows the name IKEA, but few know the name of the company's founder. Many generations of the Kamprads have succeeded in business, so it can be assumed that Ingmar inherited the entrepreneurial streak. True, there were black stripes in family history. So, the grandfather of the founder of IKEA committed suicide when his company was threatened with bankruptcy. Then the grandmother took matters into her own hands and was able to keep the business. Ingvar loves to tell this story, considering it the best proof that work and perseverance can help overcome all obstacles.

Ingvar Kamprad entered the account in 1926 in the Swedish province of Smalandia. From young nails, he showed commercial inclinations: at school he sold matches, pencils and other little things, bought in bulk. While his classmates were just getting ready to enter adulthood, Ingvar earned money for his first company, which he opened at the age of 15.

It's hard to believe, but Kamprad founded when he was only 17 years old - in 1943. The name of the company consists of the initial letters of his first and last name, the third letter E - from Elmtaryd (as the family farm was called), the ending A - Agunnaryd (the village closest to the farm).

At first, IKEA was selling various little things like paper clips and socks. Ingmar published a catalog and orders began to arrive by mail, and the milkman delivered them, who still traveled around the district every day. 1951 can be considered the beginning of Kamprad's furniture business - a non-working factory was bought, production was launched and the first catalog was released. Just a couple of years later, the first store selling IKEA furniture opened its doors, and five years later a huge complex with an area of ​​about 7,000 square meters opened its doors. m.

Furniture prices were low from the start, which was not to the liking of other furniture makers. Many refused to supply their goods to Ingmar stores, but this only strengthened the position of IKEA. Kompard's innovative strategy was to buy parts and components from countries with cheap production. IKEA furniture is traditionally democratic, inexpensive and comfortable. The combination of these qualities makes IKEA products extremely popular.

The founder of IKEA does not like luxury, and his tight-fistedness is well known. When going on business trips, the billionaire always stays in 3-star hotels, uses public transport, eats in cafes and inexpensive restaurants, and always bargains in supermarkets. He himself says that in this way he studies requests. ordinary people, which make up the bulk of IKEA buyers.

Now Ingvar Kamprad is 89 years old, and he handed over the management of the business to his sons. The billionaire himself believes that his success is due to constant dissatisfaction with what has been achieved. He always treated his company like a child: sometimes a weighed slap on the head does not mean a lack of love at all.

The founder of IKEA does not have a higher education diploma, and school teachers hardly taught him to read and write. But a talented entrepreneur has always coped with the most difficult tasks with brilliance, unmistakably finding original marketing moves. Ingvar Kamprad's enthusiasm, humility and sharp mind raised him to a level that few could reach. Ingmar loves to be put on a par with Henry Ford, who also made luxury items available to most people.

John Paul DeJoria

John Paul DeJoria's company produces the famous JPM Systems (John Paul Mitchell Systems) shampoo with an annual turnover of $ 900 million. Billionaire DeJoria is respected by all charities in the world, he also took care of pets by developing a line of care products for them. In a word, John Paul readily helps everyone who needs his support. As is often the case, a person who has not been treated kindly by fate since childhood, is sympathetic to the problems of other people.

John Paul's parents separated when he was barely 2 years old, so already as a child, the boy was forced to earn money, on sale greeting card for Christmas. After 10 years, the child was taken in by a foster family. The beginning of the life of the future billionaire was not cloudless: he was a member of a Los Angeles gang and only his military service saved him from a criminal future. After serving, Dejorio set out to go into business, but he had no money or relatives to lend.

John Paul borrowed $ 700 from a bank and started a shampoo company. He personally had to sell products, literally, moving from office to office. The car was both his home and his means of transportation, but John Paul is not one to retreat in the face of difficulties. He was confident in the quality of his shampoo, purposeful and persistent. We now know that these qualities, together with talent and inspiration, made Dejoria a billionaire.

Pavel Valerievich Durov (born October 10, 1984, Leningrad) is a Russian programmer, one of the founders of the VKontakte social network (among other co-authors of the resource - and his brother, Nikolai Durov).

Laureate of scholarships of the President of the Russian Federation and the Government of the Russian Federation, three-time winner of the Vladimir Potanin scholarship, winner of the Olympiads in linguistics, informatics and design.

In October 2011, Pavel Durov was noted by Forbes magazine as one of the 9 most unusual Russian businessmen - madmen, eccentrics and eccentrics.

1. Do what you like. Learn. Teach. Develop. Change yourself from the inside. The golden rule says - do what gives you true pleasure, and then you will become much happier.

2. Give up the trash you eat, drink and smoke every day.

3. Teach foreign languages... Russian-speaking Internet users are 60 million. There are a billion English speakers. Knowledge of English is no longer just a whim of intellectuals, but a vital necessity.

4. Read books. The golden rule is read / listen to at least one book a week. These are 50 books a year that will turn your life around.

5. Have a good every weekend.

6. Set goals, write them down on paper, in Word, or in a blog. The main thing is that they are clear, understandable and measurable. If you set a goal, you can either achieve it or not. If you don’t, then there are no options for achievement at all.

7. Learn to blind-type: Time is one of the few treasures you have, and you should be able to type almost as fast as you can think. And you should not think about where the required letter is located, but about what you are writing.

8. Saddle time. Learn to manage your affairs so that they work almost without your participation. First, read Allen (Getting Things Done) or Gleb Arkhangelsky. Make decisions quickly, act immediately, don't postpone it. Either do everything, or delegate to someone.

9 give up computer games sitting aimlessly in in social networks and stupid surfing the internet. Minimize communication on social networks, leave one account. Destroy the TV antenna in the apartment.

11. Learn to get up early. The paradox is that in the early hours you always do more than in the evening. A person needs 7 hours of sleep, provided that physical activity and normal nutrition.

12. Try to surround yourself with decent, honest, open, intelligent and successful people.

13. Go in for sports. Yoga, rock climbing, cycling, horizontal bar, parallel bars, football, running, plyometrics, swimming, functional training are the best friends of a person who wants to tone the body and get a burst of endorphins. And forget what an elevator is.

14. Do unusual things. Go to a place where you have never been, take a different route to work, figure out a problem that you know nothing about. Get out of the "comfort zone", expand your knowledge and horizons. Rearrange the furniture at home, change the appearance, hairstyle, image.

15. Get rid of the junk.

16. Forget about the past. Take with you from there only experience, knowledge, good relations and positive impressions.

17. Do not be afraid. There are no insurmountable obstacles, and all doubts live only in your head. You don't have to be a warrior, you just need to see the goal, dodge obstacles and know that you will achieve it without a single chance of failure.

Warren Buffett is the most famous and richest investor in the world. According to Forbes, he ranks second in the list of billionaires of the planet - after Bill Gates. Warren Buffett's fortune is estimated at $ 46 billion. The Bogush Time blog has published Warren Buffett's 10 investment tips.

1. Investing is about investing money today - and getting more money tomorrow. Warren Buffett has always had a rather modest lifestyle. Instead of living in expensive cottages and eating in restaurants, he invested every free penny in stocks. For 35 years, he managed to increase the initial amount of $ 100 thousand by 200,000%.

2. Buy shares of those companies whose products you personally like. At one time, Warren Buffett significantly increased his fortune by buying a 9 percent stake in the company that produced his favorite Gillette razor.

3. Don't invest in areas that you don't understand. Investing in a business that you can understand is far more profitable.

4. Don't be "shy" with losing stocks. If your forecast did not come true and instead of profit the company brings losses - sell your shares and do not waste your nerves.

5. Behind every stock that grows is a successful business. If everything is good in the company and incomes grow, the shares will grow.

6. Invest in international business.

7. There are winning stocks on the market and you need to find them. Typically, some companies grow faster than others. From which follows the next, the eighth rule of Warren Buffett.

8. If you use calculations, you will definitely reach the top. But at least you will save yourself from the biggest risks. Use analysis to differentiate yourself from the crowd of uneducated investors. This will increase your income.

9. The main thing is the history of the company. Investors often make the same mistake - they try to assess the situation "by looking in the rearview mirror", ie. paying attention to a short amount of time. On the other hand, Warren Buffett is sure that you need to see the entire history of the company's development, and not a short snippet of it.

10. Don't be in a hurry or nervous. "When I buy stocks, I don't care what happens to them the next day," says Buffett. "The main thing is that I can easily predict what will happen to the market in the long term."

Billionaire Donald John Trump, whose fortune is estimated at $ 3 billion, gave ten tips for those who want to get rich. In the book “Trump. How to Become Wealthy ”real estate tycoon gives future entrepreneurs advice on how to make their first billion.

1. Always dress according to your cultural background. I used to take pride in buying inexpensive suits and other clothing. It didn't make sense to pay thousands of dollars when you could buy things for $ 100. Who will know? But over the years, I realized that I was wrong. Now I buy very high quality shoes, and they seem to be eternal, while the cheap ones, I remember, wore out quickly and looked exactly as much as I paid for them. Clothes say a lot about us even before we open our mouths.

2. Deliberately harm your reputation. Give out carefully selected nuggets of information, express thoughtful provocative opinions to see what the reaction will be. Saying something unexpected can result in a revealing response. I could make an outrageous remark in a meeting to see if the other participants would agree or resist. This is a good way to appreciate those with whom you sit at the table.

3. Become your own financial advisor. Many people hire financial consultants, but I have seen consultants lead people to ruin more than once. When choosing an advisor, rely on your own judgment based on what you read on the business pages of reputable publications. As you read them, you begin to get a feel for what is happening in the market, including which consultants are the best. Hold on to the winners.

4. Let's change! If you are under pressure, respond in kind. If you are insulted, attack with all your strength and energy. An eye for an eye. Be incredulous. I know you don't look too good in this case, but even your best friend can encroach on your spouse or your money.

5. Don't neglect hairdressing. I am often criticized for the way I do my hair. The New York Times called my hair "a sophisticated piece that is best left to the judges of architectural critics." In my opinion, she looks good, but I have never argued that the hairstyle is my greatest strength. However, it surprises me how often I am asked if I am wearing a wig. Answer: categorically no. I don't wear a wig.

6. Try to avoid shaking hands. Some administrators believe in a strong handshake. I believe in no handshake. Often I have to deal with the fact that a person who clearly has a cold comes up to me and says: "Mr. Trump, I want to shake your hand." It is known that this is the way microbes are transmitted. There was a case when a man came out of the toilet, shaking off water from another wet hands... He walked over to my table and said, “Mr. Trump, you great person... May I shake your hand? " In this case, I decided to shake hands, because I was in a hurry and knew that if I shake his hand, I would not be able to finish the meal.

7. Obey your instincts. Entrepreneurship is not a group activity. You have to trust yourself. You may have solid academic degrees, but without instinct it will be difficult for you to climb up and stay there. This is one of those gray areas that remain a mystery even to those with sophisticated business instincts. There are subtle signs that can signal whether or not it is necessary or not to conclude a particular deal, to enter into contacts with certain people.

8. Remain optimistic, but be prepared for failure. There are ups and downs, but you can survive them if you are prepared for them. The ability to anticipate a problem saved me from wasting energy and will save you from unpleasant surprises. Ups and downs are inevitable. I am a very careful person, but this does not mean that I am a pessimist. Call it positive thinking with an eye to reality.

9. Pay attention to details. If you don't know every aspect of what you are doing, you are setting yourself up for unpleasant surprises. I once read about a respected neurosurgeon fanatically obsessed with the details and organization of an operation. He was preparing for the upcoming operation by jogging in the morning. He mentally imagined all the details, recalled everything he knew, all the difficulties and complications that he might face. But you don't have to be a neurosurgeon to pay attention to details.

10. Make marriage contracts. If I had not signed a marriage contract, this book would have been written by a man who has lost a lot. It took a bus to bring Yvonne's lawyers to court, but luckily I had a marriage contract. A friend who was about to marry for the fifth time told me: "I am so in love that I do not need a marriage contract." A year later, his marriage fell apart, and he had to go through hell. He looked like a frightened puppy. I didn't have the courage to utter the words that swirled in my tongue: you are a loser!

Steve Jobs is one of the most successful entrepreneurs of our time. His success story has become a legend. Adopted in early childhood, dropping out of college 6 months after starting school, sleeping on the floor in his friends' rooms, handing in 5 cent Coke bottles to eat - this man created Apple and the animation studio Pixar.

1. Do what you love. Find your true passion. The only way to do something truly great is to love what you do.

2. Be different. Think differently. "Better to be a pirate than a sailor."

3. Do the best you can. In any business, do the best you can. Do not sleep! Success brings even more success. Crave success! Hire cool people who are passionate about perfection.

4. Conduct a SWOT analysis. As soon as you have your own company, write on a piece of paper a list of the strengths and weaknesses of your own and your company. Didn't hesitate to throw rotten apples out of the company.

5. Be adventurous. Set a new big goal every time. Among the many ideas, find those that need to be quickly and decisively implemented and ... jump with them into the window of new opportunities. Sometimes, the first step is the hardest. Just do it! And have the courage to follow your heart and your intuition.

6. Start small, think big. Don't think about a lot at once. Start with a few simple ideas, and then you will get to more complex ones. Think not only about tomorrow, but also about the Future. “I want to shout to the whole world,” Steve Jobs once said.

7. Strive to become a market leader. Own leading technologies, control them in all areas of your activity. If there is best technology- use it even if no one is using it. Be the first to set industry standards.

8. Focus on the result. People judge you by your actions, so focus on the result. Be the yardstick for quality. Not all people are used to the highest quality surroundings. Let them know about it. If they don't know about the quality, they won't buy the product. Pay attention to design. "We've created buttons so beautiful you'll want to lick them." "Design is not about look or feel, but how it works."

9. Ask for advice. Ask for advice from people from different fields. Each one will tell you one useful thought. If you are the main link, sometimes you will not be given honest answers because they will be afraid. Then disguise yourself or collect reviews from other sources. Focus on who will use your product, listen to consumers first.

10. Change. Innovation differentiates the leader from the followers. Reassign. Let the other top executives do 50% of the work routine, keep the other 50% for yourself to innovate. Say “no” to a thousand things, so that you can be sure not to jump on the wrong path and not waste your energy on too much. Concentrate on really important ideas and radical innovations. Hire those people who want to create the best things in the world. Even in a tech company, you need to create a culture of product-oriented people. Many companies have tons of great engineers and smart people, but in the end it takes a unifying force to pull everyone together.

11. Learn from mistakes. Sometimes, creating something new, you make mistakes. It is best to quickly recognize and eliminate them, improving your other designs as well.

12. Learn constantly. You can always learn "something else." Share your thoughts with other people in and out of your company. Learn from consumers, competitors, partners. If your partner is with people you do not love, learn to love them, praise them and benefit from all this. Learn to openly but honestly criticize your enemies.

83 rules of success from rich people

John Rockefeller (1839-1937) was an American businessman and multimillionaire, a man whose name became a symbol of wealth. ""

Wealth Rules by John Rockefeller:

1. Work less for someone (manager, director) you need to work only for yourself. How longer time you do not work for yourself, the naturally worse your life

2. Be able to save money. Find where you can buy goods cheaper and in bulk. Make a shopping list in advance and buy what's on your list

3. If now you have little money, you need to do business. If you have no money at all, you need to do business urgently, not to postpone it, but right now.

4. The road to the greatest wealth lies through one path - passive income! The income that comes to you on its own, it works on autopilot. Create many sources of passive income, enjoy life as you please.

5. Think about how to make $ 50,000 (fifty thousand dollars) a month. Only more. Not less. This figure is recommended by John Rockefeller for a reason, but the fact is that the richest people in the world spend no more than $ 50,000 every month.

6. Communicate more. Money comes to your pocket through other people. People who are uncommunicative rarely become rich.

7. Poor environment constantly pulls into poverty. Even the richest people always have relatives, friends, and other beggars who, if you don’t obey them, will quickly empty your pockets, goals and your dreams. If you are still poor, then for sure in your environment they simply do not like, do not respect, many even hate the rich. Always communicate only with Winners and Optimists.

8. Responsibility for your life - 100%. Poverty manifests itself if you avoid responsibility. Do not come up with any excuses why now you cannot begin to move towards your goal.

9. Learn from the best. Study the biographies, deeds, thinking of the world's richest people.

10. Dreams are the most important thing in your Life. The main thing is to dream and believe that dreams will come true. A person begins to die when he stops dreaming or does not dream at all.

11. Help people. Not for something and not for money, but from a pure heart. Precisely those people whom you yourself want to help. And this is not necessarily yours or someone's relatives or acquaintances. Give 10% of your profits to charity.

12. Create business systems, enjoy life, enjoy your earned money.

1. Many problems come from the mind. They are not the result of any event, failure, or the actions of other people. They arise from our bad mental habits. Free yourself from these 10 behaviors, and immediately get rid of the many problems caused by each of them:

2. Don't jump to conclusions. This habit can make life difficult in two ways. First, we assume we know what is going to happen, so we turn off our attention and act on that assumption. People are worthless soothsayers. Most of their assumptions are wrong, and hence their actions are also wrong. The second side of this habit is that we imagined that we can read minds, and as if we know why other people do, what they do, or what they think. Wrong again, and fundamentally wrong. It is this stupidity that destroys relationships like no other.

3. Don't be dramatic. Many hype fatal disasters out of small failures, and react accordingly. The habit of making an elephant out of a fly creates anxiety that either does not exist or is so small that there is nothing to worry about. Why do they do this? Who knows? Maybe to look and feel more important. In any case, this is as stupid as it is disastrous.

4. Don't make up rules. A huge chunk of all the musts and musts that you run around with are probably useless. All they give you is nervousness and guilt. What for? By following these imaginary rules, you clog your brain with unnecessary obstacles and childish ways. And when you try to transfer those rules to others, you turn into a frightening boring whiner or overconfident fanatic.

5. Avoid stereotypes and labels. The words you use can set you up. The language of negativity and criticism engenders the same thinking. When you try to squeeze things into certain categories, you stop seeing their real meaning, thereby limiting your thinking to absolute uselessness. Look - what's there. Don't put up labels. You will be surprised at what you see.

6. Don't be a perfectionist. Life is not just black or white or all or nothing. In most cases, “enough” means just enough. If you are looking for the perfect job, you will most likely never find one. At the same time, all other works will seem worse to you than they really are. You will be looking for the perfect relationship, and you will probably spend your entire life alone. Perfectionism is a mental illness that will prevent you from enjoying, but will send you in search of something that does not exist every time.

7. Don't generalize. One or two failures are not a sign of permanent failure. An accidental triumph does not turn you into a genius. A single event - good or bad - or even two or three events does not always indicate a lingering trend. Generally, things are what they are and nothing more.

8. Don't take it personally. Most people, even your friends and colleagues, don't talk, think, or care about you 99% of the time. The people from your organization, or living in the neighborhood, have probably never even heard of you. Yes, in fact, and does not want to hear. The ups and downs of life, the warmth and indifference of other people have nothing to do with you personally. Faking it will only make you feel more unhappy than you need to.

9. Don't believe your emotions. How you feel is not always a true indicator of what is actually happening. Just because you feel it doesn't mean it's true. Sometimes the source of emotion can be fatigue, hunger, irritation, or just a runny nose. Whether you feel good or bad - the future will not change from this. Feelings may be true, but they are not true.

10. Don't be apathetic. Train to be optimistic. If you expect bad things in life and at work, you will find them. A negative attitude is the same as looking at the world through distorting, dirty glasses. You will only notice flaws, not paying attention, or not noticing everything else. It is simply amazing how you can see what is not, if you just start looking. And of course, if you start looking for positive things, you will find them too.

11. Don't live in the past. This advice is the most important of all: forget it and move on. Most of the anger, frustration, unhappiness, and despair in this world comes from people holding onto past grievances and problems. The more you scroll them in your mind, the larger they will seem to you, and the worse you will feel. Don't fight unhappiness. Forget and live on. Do this and thereby deprive him of the power to hurt you.

To begin with, we simply have to set a specific goal for ourselves - how much money we want to receive from our site. I will not tell you a big secret if I say that in this life no one has achieved something by accident. Any success is solely the result of the goal that each individual person has set for himself, and therefore, the more significant your goal is, the more success you will achieve.

But remember that “big goal” and “unrealizable” are two huge differences!

3. Preparation.

I have already spoken about this more than once, but I will still repeat - any work on a website begins with the birth of an idea. And this is not just a desire, which can be described by the words "I want a site, the same as ..." - here you substitute the desired option. Best idea one that can be formulated as follows: "This has not happened yet, and I will be the first."

However, the originality of the idea is not yet a guarantee of a successful business. In addition to it, you should know the answer to one more question - "is your site necessary for network users who have already seen everything that can be seen and at whose disposal billions of existing sites."

I would recommend starting any Internet project with approbation. There are two options here - you can immediately send it to the network to see the reaction of users to your product: do you visit it, is it necessary and interesting? Or by launching its test version, invite independent experts to evaluate it. Not your friends and relatives, who will evaluate your site solely from how they relate to you, but people who do not know you, and therefore will be able to evaluate your work objectively.

In any case, in 2-3 months you will receive results that will allow you to judge the commercial prospects of the entire future project.

5. Attachments.

Alas, no serious Internet business is possible without money. Even if it seems to you that you are a good programmer or copywriter, or a photographer, or a marketing master, you still cannot cover everything. Therefore, initially determine the amount that you can invest in your site. And the best attitude this money will not be like an investment, but money that you will lose with a 99% probability.

Accept the loss in advance, because only this will allow you to remain free in both decision-making and creativity.

7. Requirements for design and content.

8. "Who is there?"

9. The position of your site on the network.

When they go online and, having typed the name of their product (service), see that your site is higher than the site of their company, they simply cannot help but pay attention to you. What is needed for this? Work hard and hard to make the site interesting to those who will become potential clients of your employers. That is why I want to say to all of you: if you do not feel the strength to create a site of the first magnitude, then initially give up trying to make money on it, as if you wasted time.

And besides, the site is your brainchild, the result of months of hard work and sleepless nights, and no manager will ever worry about him as much as you.

12. Or just know how to wait.

After all, ultimately, the main thing in the success of any Internet project is not the actions that you take around it, but how you make the project itself. After all, it is he himself - his quality consisting of many components - that determines the profit he brings.