Ericsson Russia. History of Sony

Gadget manufacturers

Sony Mobile Communications, formerly known as Sony Ericsson, focuses primarily on mobile and other portable high-tech devices. It was the result of a merger between Ericsson and the electrical equipment company Sony.

So, Sony Ericsson would never have existed without the founders of Sony. This story begins at the end of World War II. In 1946, the Japanese Masaru Ibuka opened an electronics store in Tokyo. The new firm had a capital of just over $500 and only eight employees. That same year, Masaru was joined by his colleague, Akio Morita, and they formed a company called Tokyo Tsushin Kogyo. This name was changed by them to Sony in 1958.

Masaru Ibuka graduated from Waseda University in the early 1930s, after which he got a job in a photochemical laboratory that processed films. During World War II, he served in the Imperial Japanese Navy as a member of the research committee. In 1946, Masaru left both his job and the navy and set up a radio repair shop in Tokyo. In the same year, he co-founded the future Sony company with Akio Morita. This company was one of the first to use transistor technology for peaceful purposes. Ibuka was the president of this company from 1950 to 1971, after which he was the chairman of the firm for the next five years, and then left it.

During his life, Masaru Ibuka received many orders and awards, including the award for cultural merit. He also received honorary doctorates from Sophia University Tokyo and Brown University in the USA, and was awarded by the World Organization of Scouting. This really comprehensively developed person became the author of the book of the famous book “It's Too Late After Three Years”, in which he told that young children, in his opinion, are capable of learning anything, and also offered his own options for how parents should take advantage of this. The preface to this book was written by Glenn Doman, founder of the Human Potential Achievement Institute, an organization that educates parents about their child's brain development. Ibuka and Doman agreed that it was the early years of life that were vital to education. After his departure from Sony in 1976, Masaru remained an advisor to the company until his death from heart failure (at the age of 89).

Akio Morita was born in Japan to a family of soy sauce, miso and sake producers. He was the eldest of four children, and therefore his father took him to study in the hope that Akio would become his successor and take over the management of the family business. However, Morita found himself completely different. He was fond of physics and mathematics, and in 1944 he graduated from Osaka Imperial University with a degree in physics. Later, he was taken as a sub-lieutenant in the Imperial Japanese Navy, where he served during World War II. It was there that Akio met Masaru Ibuka. After they started a joint business, the Ibuka family actively supported them financially and was the largest shareholder.

In the late 1940s, the company created magnetic tape for recording, and in 1950 it sold its first cassette recorder. In 1957, a radio receiver appeared. The following year, it was decided to rename the company to Sony - a name that combined the Latin word "sonus", that is, "sound", and "sonny-boys", a phrase that is usually used by Americans in the sense of "sunny boys", "sons" .

Akio Morita was actively involved in the development of all products that Sony invented. Since the radio began to feel too big (because it didn't fit in a breast pocket), he convinced his employees to wear shirts with larger pockets and adjusted the size of the receiver to the desired parameters. In 1960, the first transistor television came out. In 1973, the company received an Emmy Award for Trinitron television technology, and a few years later the first Betamax home video recorder was released (this event was just preceded by the advent of the VHS format). In 1979, the first portable music player, the Walkman, was introduced. In other words, the company wasted no time, and advanced devices appeared regularly. In the 60s, Sony opened in the USA.

In 1994, Akio Morita stepped down as chairman of the company after suffering a cerebral hemorrhage while playing tennis. Interestingly, in the 60s, this man also wrote about learning. So, in 1966, he published the book "Gakureki Muyō Ron", in which he openly stated that school grades have absolutely no effect on success in life or on gaining skills in business. Morita also released his own autobiography. In 1991, he co-authored a book by the politician S. Ishihara, which caused a big scandal. In this essay, Morita was sharply critical of American business practices, and gave the Japanese the following advice: to take a more independent stance in business and international affairs. After the translation of the book into English, this caused controversy in the United States, and Morita had to remove his chapters from there. In addition, Akio has also won various awards, including the title of Distinguished Entrepreneur, an honorary knight and a medal from the Royal Society of Arts of Great Britain. He died of pneumonia at the age of 78.

Sony Corporation became the parent organization for the Sony Group. She has worked primarily on the strategic planning of SG activities, and has also been involved in scientific research and developments. Sony sells many of its computer products under the VAIO brand. In an effort to enter the tablet market, she launched her own Sony Tablet line in 2011. These tablets were running the Android OS. Starting next year, all company products based on this operating system began to be produced under the Xperia brand (including smartphones).

The company is also known for its digital cameras, semiconductors, computers, medical products, and more. As for the production of mobile phones, Sony Mobile Communications is responsible for it. This division is headquartered in Tokyo. It was previously known as Sony Ericsson. In the early 1990s, this division partnered with General Electric in the US, mainly to make the brand recognizable in the US market.

Ericsson decides to purchase chips for its phones from a single source, Philips' facility in New Mexico. In the spring of 2000, a fire breaks out at the Philips factory, causing the sterile manufacturing center to become contaminated. The firm is assuring its main customers (referring to Nokia and Ericsson) that production will be delayed by a maximum of a week. When it becomes obvious that the release will not be carried out within the next few months, Ericsson begins to experience serious difficulties. While Nokia has already taken care of obtaining parts from alternative sources, Ericsson is in a much worse position, as they have already put the production of phones on the assembly line. Although the latter have been present in the mobile device market for decades, and were already in third place in terms of cell phone production, they have suffered huge losses. The main reason for the failures was the fire, as well as the inability to produce cheaper devices than Nokia.

These events were followed by speculation that Ericsson was going to sell its mobile division, but the company's president denied these rumors, noting that this was not even in the plans. “Mobile phones are Ericsson's core business. We wouldn't be as successful if we didn't have phones," he said.

At that time, Sony was not the most popular brand in the international mobile market, and their share in 2000 was not very large. In the summer of 2001, the two firms finally decided on the timing of the merger. The Sony Ericsson company formed by them was originally supposed to have a staff of 3.5 thousand people.

The joint venture was established in autumn 2001. The SE logo was used from 2001 to 2012. The strategy of the fledgling company was to create multimedia models with functions such as taking photos, the ability to download and view videos, and so on. To implement the plan, several models were initially released with a camera and a color screen - remarkable novelties at that time. Despite the fact that sales were going well, the company still suffered losses.

In 2005, the company introduces the K750i with a 2 megapixel camera, the W800i, the first Walkman phone with up to 30 hours of music playback, and two low-end phones. In the autumn of the same year, the P990 was demonstrated.

2007 marked the release of the first 5 megapixel camera phone, the K850i, and the following year saw the introduction of the first 8 megapixel camera phone, the C905. In 2009, the Mobile Congress will be held - the largest world exhibition in this industry, where the company's specialists will present their first device with a 12 megapixel camera. It was named Satio. A few years prior, the company would agree to become a sponsor of the WTA Tour, signing a deal worth more than $80 million over a six-year term.

In 1999, Sony Ericsson announced that it was going to manufacture some of its mobile phones in India, and its two outsourcing partners, Foxconn and Flextronics, would produce ten million phones a year. CEO Miles Flint announced a press conference with the Indian Minister of Communications, where he noted that India is one of the most growing markets in the world and a priority market for Sony Ericsson. It was the Indian market that had at that time 105 million users of GSM mobile phones.

The company suffered further losses after the iPhone, a device developed by Apple, appeared in the third quarter of 2007. Phone shipments plummeted, and the Symbian platform was effectively eclipsed by other emerging operating systems. This did not do much good for Sony Ericsson's position in the market. The following year, there was already serious talk that the company might soon be on the verge of decline. Profits weren't too great either, although the C905 was a welcome exception, becoming one of the best-selling phones in the UK. In the summer of 2008, staff cuts began. Sony Ericsson also closed a number of research centers.

In just eleven months in 2010, Sony Ericsson's Facebook fan base grew from 300,000 to 4 million, making it the 40th biggest social media influencer brand. The company is looking to capitalize on this and is also analyzing the top commenters on its Facebook page and offering them the chance to visit their offices.

In 2011, Sony Ericsson becomes the sponsor of the UEFA Champions League and financially supports the tennis tournament in Miami.

In 2012, the renaming of the company to Sony Mobile Communications was announced. In January, the European Union approved the buyout of Ericsson's stake by Sony. This deal was finalized the following month. In 2013, Sony Mobile moved its headquarters to Tokyo in order to fully integrate with the parent company.

The first mobile device under the Sony brand was the Xperia S - along with the Xperia U and P. The company decided to focus entirely on the smartphone segment. One of the latest flagships is the Xperia Z3, equipped with a 2.5 GHz quad-core processor and an excellent camera. The device runs on the Android platform.

Since 2012, all Sony Mobile products have been in the Xperia segment (with the Xperia X1 running OS Windows Mobile). Model Xperia X10 already worked on the basis of the Android operating system. In 2013, users were able to observe a completely different design of mobile devices, called "OmniBalance". good example this harmonious design is the Xperia Z model. In 2014, Sony began to pay more attention to the high-end market of devices, and reduced the number of devices in the middle and small price categories.

Gadget manufacturers

Ericsson is known as a Swedish multinational provider of communications technology and related services. In addition, the firm is working on software and services for various industries and mobile operators.

The company was founded in 1876 by Lars Magnus Eriksson, an inventor and entrepreneur. Its headquarters is located in the Swedish capital. By 2013, she has worked in more than one hundred and eighty countries, including Japan, UK, USA, China and so on.

Lars Magnus first connected his life with phones in his youth. He worked for a firm that made telegraph equipment for the Swedish government agency Telegrafverket. In 1876, at the age of thirty, he opened a telegraph repair shop with his friend Carl Johan Andersson. It was located in the center of Stockholm on the main shopping street. The workshop was engaged in the repair of foreign-made phones. Within two years, Ericsson will produce and sell its own telephone equipment. There will be nothing innovative in these phones, since most of all these inventions were previously made in the USA. In 1978, Lars will conclude an agreement on the supply of telephones with a Swedish telecom operator.

Magnus Eriksson was born in the province of Värmland and grew up in the small village of Vegerbol, located between the cities of Arvika and Karlstad. When he was twelve years old, his father, who forced him to look for work as a miner, died. Lars had to work until he saved up enough money to leave the village and move to Stockholm in 1867. For the next six years he worked for telegraph equipment manufacturers Öllers & Co. Thanks to his skills, Eriksson was even awarded two government scholarships to study abroad (between 1872 and 1875). One of the companies he worked for was Siemens & Halske.

On his return to Sweden in 1876, he founded a small workshop with Karl Johan Andersson, with whom he had worked together at Öllers & Co. It was here that Lars began to study phones from Siemens and Bell, creating copies of them in his own image. This continued until 1883 when a partnership with Henrik Tore Cedergen began and the firm began to grow into a corporation.

In 1900, Lars Magnus retired from Ericsson at the age of fifty-four. He retains his share in the company until 1905, after which he sells all shares. Eriksson himself said that he had always been a demanding person. He did not like publicity and public attention to his person, and even more so he did not want to be idealized. Nevertheless, Lars was respected by his employees. He was a skeptic and a man cautious in business. It is noteworthy that Lars was against patents, especially since many of his products could not be created if the patent law worked effectively. When his phones were copied by Norwegian companies, he did not care - especially since he himself copied Siemens products. In addition, Lars did not believe in the mass market of mobile devices from the very beginning. Phones were seen more as an idle entertainment, a toy.

Lars Magnus died in 1926 and was buried in Botkirk. At his insistent request, a tombstone was not even installed on the grave.
Interesting fact: In 1978, Ericsson was hired by a local phone importer to work on modifications to some Bell phones. This prompted him to purchase several Siemens machines and study the technology further. In other words, it was this event that became, perhaps, the most significant, and inspired Lars to the enterprise of his life. He improved the devices of Bell and Siemens & Halske, making them of higher quality. This was used by new telephone companies (for example, Rikstelefon) because they could save on service costs. In the end, Lars began to produce his own telephones, in many ways the prototype of Siemens, and work on the first products was completed in 1879.
Ericsson became the main supplier of telephone equipment to Scandinavia. The factory could not keep up with demand, and therefore its specialists were engaged in carpentry and metalworking. Most of the raw materials were imported, and in the following decades the company acquired several firms to provide everything needed - copper, wire, ebonite and magnetic steel. With the expansion of the Stockholm telephone network, Ericsson became a full-fledged telephone company. However, when Bell acquired the largest network in Stockholm, they were only allowed to use their own phones. So, Ericsson phones were supplied mainly to the Free Telephone Association of Sweden and other Nordic countries. Since Bell could no longer sell equipment to competitors, they formed an alliance with Ericsson to supply equipment for the new telephone network. Much later, in 1918, they set up the telecommunications company Allmänna Telefonaktiebolaget LM Ericsson.

In 1884, a technician named Anton Aven of Stockholms Allmänna Telefonaktiebolag combined the speaker and horn of a (at the time) standard telephone into a handset. The invention was actively used by exchange operators who needed one free hand in the process of communicating with buyers. Ericsson became interested in this idea and used it in his products, starting with a phone model called The Dachshund.

In the late 1890s, production began to pick up and the Swedish market was very saturated. Erickson has expanded and expanded into foreign markets through a number of agents. The early markets were the English and Russian markets. This eventually led to the opening of factories in these countries. The appearance of these factories improved the chances of obtaining local contracts, partly because the Swedish factory could not provide the company with everything it needed. For some time, Ericsson's largest customer was the National Telephone Company. She also constantly used the company's equipment. By 1897 Britain was responsible for 28% of Ericsson's sales. Other Nordic countries also became customers of the company, inspired by the growth of telephone services in Sweden. By the late 1890s, New Zealand and Australia were Ericsson's largest non-European market.

Unfortunately, despite all its successes, the company had not been able to achieve success in the United States by that time. Lars retired in 1901. Despite everything, he ignored the growth of automatic telephony in the United States, focusing on something else. The first such telephone was produced in 1921, although sales of early automatic equipment were slow until they established their place in the world market. Telephone sets of the time were characterized by simple design and finish, but many of the early landline rotary telephones in Ericsson's catalogs also became electronic icons.

The First World War, the Great Depression that followed, and the loss of Russian assets following the revolution slowed down the company's development significantly, and also limited sales in countries like Australia. The acquisition of other related companies has put significant pressure on Ericsson's finances. In 1925 Carl Frederik Winkrantz takes control of the company by acquiring the majority of its shares. The company is named Telefon AB LM Ericsson.

Erickson was saved from bankruptcy and closure thanks to banks, as well as government support. Marcus Wallenberg Jr. made a deal with several Swedish banks for the financial recovery of Ericsson. Some of these banks were controlled by the Wallenberg family. In 1960, the same family also made a deal with ITT to buy shares in Ericsson and the company has been controlled by them ever since.
In the 1920s and 1930s, many of the world's telephone markets received government support. The defragmented systems grew over the years and were integrated and leased to a single company. Other major telephone companies had exactly the same goal.

After the Great Depression, sales resumed, but the company was no longer able to achieve the same market success that it had at the turn of the century. Although Ericsson still made a range of phones, switching equipment was becoming more important. After the introduction of football sponsorship in the 1980s, the company also sponsored two English football clubs in the 1990s, Brentford and Queen Park Rangers.
Ericsson introduced its first fully automatic mobile telephone system in the world, the MTA, in 1956. In addition, she was one of the first to release a speakerphone in 1960. Ericofon appeared in 1954. The company's switching equipment has been used by telephone administrations in many countries, and the impact is still being felt in areas such as mobile telephony.

In the 1990s, the Internet came along and it marked a new world for telecommunications. Unfortunately, Ericsson was in no hurry to develop in this area, and therefore noticeably lagged behind in the field of IP technologies. However, in 1995, the company created a project to introduce the Internet into the world, and also formed the Infocom Systems business (at the intersection of fixed communications and information technology). The CEO of the company, in his 1996 annual report, indicated that he planned to expand all three business areas (mobile systems, telephones, terminals).
The continued growth of the GSM standard, which is gradually becoming the de facto world standard, combined with the strengthening of Ericsson's position in relation to other mobile standards (D-AMPS and PDC), meant that by the beginning of 1997, Ericsson had an estimated 40 % share in the global mobile market, as well as about 54 million subscribers. Chip companies and Telecom worked feverishly in the 1990s to bring Internet access to mobile devices. Early versions like WAP used packet data over the existing GSM network, in a form known as GPRS, but these services were still in their infancy and did not achieve much market success. In the meantime, the International Telecommunication Union prepared specifications for a 3G mobile service that included several different technologies. Ericsson also intended to use WCDMA (a format based on the GSM standard) and began testing the technology in 1996.

Ericsson becomes a leading player in the mobile device industry, sharing first place with Motorola and Nokia by 1997. Various services are becoming increasingly important. The next few years were marked by incredible hype around the potential in the use of mobile Internet. Operators in many developed countries (USA, Germany, UK) were spending most of their trading capital on getting a 3G license and could not afford new networks. The volume of orders expected by Ericsson and other companies was very disappointing, and this led to a whole wave of staff cuts. During 2002, operators' sales will decrease by about 50%. Mobile devices, once a promising business industry, are becoming a liability. A fire at a Philips chip factory in New Mexico in the spring of 2000, caused by serious disruption in the production process, caused irreparable damage to Ericsson's telephone hopes. Mobile devices will be spun off in a joint venture with Sony and Sony Ericsson MC in 2001. This will be followed by a series of cycles of restructuring and refinancing. Job losses were huge: in 2001 alone, the number of employees fell from 107,000 to 85,000. By the following year, the figure had increased to 20,000, and so on. As a result, the company is on the brink, as the mobile Internet is still starting to gain momentum.

2003-2010 was marked by a period of recovery and growth. This happened thanks to the advent of the real mobile Internet. In 2003, 3G services are launched and consumers begin to actively use the Internet from their phones. The company supplied GSM-¬-equipment to a number of major operators and played a pioneering role in the emerging 3G standards and related technologies. This has become a prerequisite for many qualitative changes in the future.

The following years were associated with many acquisitions and acquisitions. In autumn 2013, Ericsson completed the acquisition of the Mediaroom business. A year later, the company acquired a majority stake in Apcera.

Ericsson's mobile device business merged into a joint venture with Sony in 2001. The new company was named Sony Ericsson.

Models of the GA, GF, GH, T, SH, A, PF, R and so on line were sold under the Ericsson trademark.

Let's talk about another "Russian" company - at one time we talked about Nokia, which was founded in Finland at the time when it was part of the Russian empire, and today we will talk about another company that can even be considered "Russian" because that it was Russian orders and work in Russia that allowed the company to get on its feet, grow and become the largest in the area we are interested in. Today I will tell you the history of the company Ericsson.

In 1846, a sixth child was born into a poor Swedish family, who was named Lars Magnus. After him, by the way, three more children were born in the family (... as best they could). Lars, for obvious reasons, could not go to school, and by the age of 12, after the death of his father, he was already forced to go to work. Perhaps for some of you it will seem wild, but for those times this situation is normal. At the age of 15, the boy leaves for Norway to the mines, where he works, learns blacksmithing and, thanks to his diligence, becomes a master blacksmith. After another six years, he returns to Sweden, but settles in Stockholm, not wanting to return to the farm.
During the day, our hero works in electromechanical workshops, repairs telegraph equipment, and in the evening he studies: he studies mathematics, strength of materials, drawing, foreign languages- in general, catching up.

In 1867, Ericsson became an employee of Ollers & Co, a small (and first) Swedish firm that focused on electrical engineering. Six years later, the young Swede moves to Berlin. After working for a year as a draftsman and designer at the Siemens & Halske electrical engineering company, which we also talked about in one of the stories, and then in Bern at Hasler & Escher, in 1875, at the age of 29, Lars Eriksson returned to his homeland, in Stockholm.

On April 1, 1876, Lars Magnus Ericsson, together with his former Öllers & Co colleague Karl Andersson, founded the LM Ericsson & Co (LME) electromechanical workshops - in fact, barns. The company intends to repair telegraph and signaling equipment. Soon his own device appears - a desk phone with a magneto and a horn.
Lars Eriksson worked 12-hour days, after which he returned home and could sit at the drawing board for another half the night. It was he who was the author of most of the developments of his company.

The main competitor of his enterprise was the American telephone sets Bell. In 1880, the Bell Company opened the first commercial telephone network in Stockholm. A year later, the Swedish national telephone association Telegrafverket was created, which announced a competition for the supply of equipment between the Bell Company and the LME workshop. Ericsson wins - its equipment is better and cheaper. Over the next five years, 64 out of 93 cities in Sweden were equipped with telephones - and everything, from stations to devices, was the product of the LME company. Later, Telegrafverket opens its own production, and Ericsson's share of sales drops sharply.

In order to solve the financial problems of the company, the export of telephone equipment to Norway, Denmark, Finland, Australia and New Zealand is being established as soon as possible. Shanghai orders a whole telephone exchange. Ericsson opens an office and factory in New York and receives an order to install telephones in Mexico City. In 1893 Ericsson telephones Kiev. Then - Kharkov, Rostov, Riga, Kazan and Tiflis. And in 1897, an entire Ericsson factory opens in St. Petersburg. The impressive complex of buildings of the telephone plant is being built within just two years by the St. Petersburg architect K. K. Schmidt.

In 1901, at the age of 55, Ericsson resigned as president of the company he had created. For another two years, he remains a member of the board of Ericsson, then sells all his shares to partners and moves to the farm he bought seven years earlier, deciding to create an ideal farm, electrified from top to bottom - a smart home, in our opinion. Eriksson is engaged in arranging the farm until 1916, and then passes it on to his youngest son.

Ericsson died on December 17, 1926 at the age of eighty. At his request, the tombstone was not installed: “I entered this world without a name, and I will leave it without a name”

But with the death of the founder, the history of the company, as you know, does not end.
Cooperation with the USSR continued, in 80 they were engaged in large projects - for example, a telex center for the Olympic Games. It was at this time that everyone is actively putting communications on mobile rails. There is nowhere to go - Ericsson must understand that you won't go far with wires.
Together with Nokia, they share the palm in this area.

But here the case breaks into business. Ericsson's only source of electronic components for mobile phones in the 1990s was the Philips plant in Albuquerque. In March 2000, a fire started at the plant due to lightning, which destroyed equipment and disabled production lines. Philips was quick to assure Ericsson and Nokia (which also ordered the chips from there) that production would be suspended for no more than a week. It soon became clear that troubleshooting would take several months, and Ericsson was faced with a shortage of components. This called into question its future as a manufacturer of mobile phones. Nokia also had problems, but they had other hardware vendors as well.

Ericsson, the third largest mobile phone manufacturer at the beginning of 2001, faced serious risks caused by fire. In order to reduce production costs, the company decided to cooperate with Asian manufacturers, and in the first place - with Sony.

In August 2001, Sony and Ericsson agreed on the terms for merging their mobile divisions and further cooperation. Since 2002, both companies finally stopped producing phones under their own brands, and the line planned for 2002-2003 was already produced under the Sony Ericsson trademark. Both companies had at that time rich experience in the production of mobile phones, which made it possible to combine existing developments for the benefit of new products. In particular, the navigation wheel JogDial was used for the first time in Sony phones.

The priority task for Sony Ericsson was the release of mobile phones with the possibility of digital recording and other multimedia features, such as the ability to upload video clips, flexible menu settings, convenient work with music files, etc. By the end of 2002, Sony Ericsson launched several mobile phone models with color displays and various multimedia capabilities, which was an innovation in the mobile device industry of that time. At the same time, the combined enterprise continued to suffer losses, despite the successful sales of some models.

I think many of you have found these phones, with excellent cameras and interesting design. At the end of October 2011, Ericsson agreed to sell its stake in Sony Ericsson to SONY for 1.05 billion euros. It was announced that starting from mid-2012 phones will be produced under the Sony brand.
On February 16, Sony announced that it had completed its acquisition of Ericsson's stake and changed the company's name to Sony Mobile Communications. We spent quite a lot of time on this topic on the Threshbox.

Now Ericsson is doing pretty well, doing business in 8 directions and with an annual turnover of 227 billion dollars. For comparison, Nokia has a turnover of only 29 billion.

Have you used Sony Ericsson? Have you seen UIQ? Maybe you have a SONY phone now?
Tell us your memories associated with this brand.

The Swedish company Ericsson is one of the world's largest and oldest manufacturers of telecommunications equipment. It has been operating since 1876. The history of the company began with a small workshop for the repair of telegraph equipment.

The company was founded by Lars Magnus Ericsson, who was a simple worker from a poor family. He was forced to start working at the age of 12, which is why he could not finish school. However, Eriksson was distinguished by perseverance and diligence, he received knowledge by self-taught, studying a variety of sciences and foreign languages.

He traveled to different countries, gaining experience and knowledge, worked for some time in the German company Siemens. Ericsson started his own business at the age of 30. Thanks to his talents, the young company was quickly able not only to get on its feet, but also to establish the production of its own products. Moreover, most of it was developed by Ericsson himself.

The company was originally called LME. She received her first serious order in 1881, having won a tender for the supply of telephone equipment for the Telegrafverket association, which planned to install telephones in all major cities in Sweden. This became possible due to the fact that LME produced cheaper and better equipment than the well-known American company Bell Company.

With this initial success, LME was able to start supplying equipment to other countries around the world. Foreign offices are being opened, factories are being built. At the beginning of the 20th century, it was already known as simply Ericsson.

Gradually, the company expands its range of products, increases turnover. Today, Ericsson no longer resembles the tiny workshop from which its path began. The equipment produced by it enjoys well-deserved respect around the world. The only, perhaps, serious failure in the history of the company is a failure with the brand

Telefonaktiebolaget L. M. Ericsson, Sony Ericsson

History of Ericsson, Lars Magnus Ericsson, owners and management of Ericsson, Japanese takeover of Ericsson, Sony Mobile Communications

Section 1. History of the Swedish company Ericsson.

Ericsson is Swedish company, a well-known manufacturer of telecommunications equipment. The headquarters is in Stockholm.

History of the Swedish company Ericsson

Founded in 1876 by Lars Magnus Eriksson as a telegraph equipment repair shop. In 2001, Ericsson, together with the Japanese company Sony on a parity basis, became the founder of the Sony Ericsson cell phone company.

In 2011, Ericsson acquired Telcordia Technologies for $1.15 billion, thereby expanding its influence in the network optimization and business support systems market.

The history of Ericsson is an example of leadership in telecommunications technology. At all stages of the development of telecommunications, from the spread and improvement of the telegraph and telephone to the deployment of 4G networks, Ericsson develops and provides users with advanced technologies and effective solutions. Ericsson also plays an important role in shaping major industry standards from NMT and GSM to LTE.

Ericsson has a rich tradition and experience in the telecommunications business. Our company was one of the first to expand the boundaries of its business by opening foreign representative offices. Already at the stage of formation of the company, by the decision of its founder, Lars Magnus Erikson, it was opened manufacturing enterprise Ericsson in the northern capital of Russia - St. Petersburg.

Today, we continue to expand and develop our business, striving to make telecommunications technology accessible to all. This goal has been at the heart of Ericsson ever since Lars-Magnus Ericsson introduced the first phones of his own brand to consumers in 1878.

1876 Lars Magnus Eriksson opens the first telegraph repair shop

1881 First major Ericsson contracts in Norway, Russia and Sweden

1900 With 1,000 employees worldwide, sales of SEK 4 million, 50,000 telephones manufactured

1902 Opening of a sales office in the USA

1905 Ericsson acquires for the first time a foreign telephone company in Mexico

Creating a base for research in the field of television

1950 LM Ericsson telephone exchange enables the world's first international call

1968 Commissioning of the first digital telephone exchange (ATS)

1988 First GSM order from Vodafone, UK

1991 Over 105 million ATS lines

in 11 countries, 34 million subscribers

2000 Ericsson becomes the world's leading provider of 3G mobile communications systems

2005 Ericsson wins then largest operator 3 network management contracts in Italy and the UK

Research center opened in Silicon Valley (USA)

2009 Verizon and Ericsson jointly implement the first 4G data project

History of our innovations

1878 Ericsson launches the world's first telephone with a single handset containing sound receiving and sound transmitting parts

1923 Introduction of the first automatic switches for 500 nodes

1977 Commissioning of the first digital telephone exchange (ATS)

1981 First NMT mobile phone system launched in Saudi Arabia

1991 Launch of the first GSM phones

1998 Ericsson introduces the first AXD 301 asynchronous switch for voice and data convergence

1999 Ericsson supports the spread of 3G technology and mobile Internet

2001 Ericsson makes the first 3G call for Vodafone, UK

2003 Start of global deployment of high-speed broadband networks (WCDMA)

2005 Higher Speed Mobile Broadband (HSDPA) introduced

2007 Launched a full-service broadband technology integrating fixed and wireless networks

2008 Ericsson supports the spread of 4G (LTE), a standard the company helped shape

2009 Ericsson wins IEC InfoVision Award for fiber and backbone network solutions

2009 Ericsson launches the world's first commercial LTE network in Stockholm, Sweden

2010 Ericsson demonstrates a new world record - HSPA technology c throughput up to 84 Mbps.

The strength and main advantage of any society lies in its cohesion, which is provided today by mobile communications. Mobile communications technologies, including mobile broadband Internet access, connect society. Ericsson is a leading provider of software and hardware solutions for mobile networks and broadband Internet access. About 50% of operators around the world provide users with mobile communication services based on Ericsson solutions.

As the world leader in LTE technology, Ericsson continues to develop new solutions for the development of all cellular standards: GSM, which is still used by billions of people for voice and data transmission; WCDMA, which brought mobile internet access to people around the world; and CDMA, which provides favorable rates for data transfer. Ericsson mobile broadband modules unite an increasing number of devices, systems and even vehicles into a single information network.

Ericsson not only develops mobile communication networks, but also occupies a leading position in the market of backbone and microwave networks, IP networks and fixed access. We not only build networks, but also provide them efficient work through our operations support systems solutions.

In the mobile world, the role of communication networks goes far beyond the telecommunications sphere. Taking care of sustainable development around the world, we develop and implement energy efficient networks and solutions, opening up access to modern technologies for everyone.

About 55% of all net sales of Ericsson are the share of the Networks direction.

50,000 specialists, including more than 20,000 operators' employees working under extended network support contracts, support the development of our customers' businesses around the world every day. Most of our clients are mobile operators, but we also work with companies representing related industries: TV, media, security and housing and communal services.

Combining global expertise and the competence of our local specialists, we provide our customers with unique solutions in all regions of presence.

Service centers Ericsson, which also includes global network operation centers, are located in China, India, Mexico and Romania. The total subscriber base of networks managed by Ericsson totals more than 800 million people.

Ericsson's services for network planning, deployment and configuration, infrastructure management, staff training, consulting and technical support enable operators to improve operational efficiency and focus on solving business problems.

About 40% of all net sales of Ericsson are the share of the direction "Services". Ericsson is one of the top 10 service providers according to www.servicestop100.org and Ovum's ICT services market report.

Ericsson's first commercial device was a telegraph machine. But bloggers remember the company as the first ever Symbian phone, positioning it as a serious business device.

On one February day (and it was back in 2002), on my way to work, I fell very badly, earning a comminuted fracture of my right femur - an unprecedented case in the practice of local traumatologists and known to them only from textbooks. The only way to treat him was to fix his leg on the hood for a long month and a half. Now the prospect of lying bedridden for a month does not look so sad, because, surrounded by smartphones, iPads and other achievements of scientific and technological progress, it has become very easy to pass the time. But then, chained to a hospital bed, I would probably plunge into a deep, black melancholy for a long time. But, fortunately, on the fateful day of the fall, I had in my pocket an amazing mobile phone that I had purchased just the day before. It was thanks to him that the long forty-five days that I had to spend with my right leg suspended, passed, if not cloudlessly, then at least informatively and not dull. It was the first GSM mobile phone operating under the Symbian operating system - Ericsson R380s.

Ericsson was famous for its solutions for efficient business. What is her first brainchild worth - a telegraph machine, which the owner of a small locksmith workshop, Lars Magnus Ericsson, personally developed for the Swedish state railway network back in 1876. Since then, Ericsson has grown into a telecommunications giant with equipment used by leading telecom service providers.

The founder of the future telecommunications giant Lars Magnus Erikson. Ericsson's first commercial device was a telegraph machine.

Naturally, Ericsson simply could not miss the development of mobile communications. Its Scandinavian-style succinctly designed phones (for example, the bestseller Ericsson T29 has always been in high demand. Therefore, the appearance of an innovative phone with the Symbian operating system on board in the bowels of Ericsson was not accidental. The announcement of the R380 model, which took place in 2000, was preceded by the development by Ericsson the concept of a business device that combines the capabilities of a mobile phone and a digital assistant (PDA).

Wait! But the pioneer in the field of manufacturing such devices was Nokia, which since 1996 has been producing the well-known Nokia 9xxx Communicator line. It turns out that the R380 is not the firstborn? No, he's still the first. But not at all in the area where Nokia communicators worked. In its first device, Nokia 9000 Communicator, the Finnish company decided to integrate telephone functions into a pocket personal computer of the Handheld PC keyboard form factor, which was fashionable in 1996, that is, into a handheld device. Nokia gadgets were positioned as pocket personal computers, which have a built-in telephone module that allows you to make calls or send data created on this communicator by the user.

Ericsson has taken a completely different path. As a basis, it was proposed to use not a handheld, but a telephone, into which it was proposed to integrate the basic set of PDA capabilities. To some extent, Ericsson's solution was more optimal, because Nokia communicators had gigantic dimensions and weight. The weight of the same Nokia 9000 went off scale for an impossible 400 grams, and its 17 centimeters in length and 4 centimeters in thickness (when folded) evoked an involuntary smile from passers-by at the sight of this “mobile” miracle. In addition, the first Finnish communicators worked on conventional computer processors from Intel and AMD under the control of the DOS-shaped GEOS system, which affected their battery life not the most in the best way.

Sony Ericsson. history of the company

Exactly 10 years ago, in the distant 2001, the mobile phone manufacturer Sony Ericsson was born, but not everyone knows that Sony Ericsson appeared as a result of the merger of the two companies.

11. LM Ericsson's, Stockholm

On May 7, 1946, Tokyo Telecommunications Engineering, later Sony Corporation, appeared in the Land of the Rising Sun. And this company began in the production of radio devices. The first transistor radio, color cassette video recorder, household video camera - all this was born under the sign of Sony. The focus on innovation and sound management of the company has allowed Sony Corporation to become a world leader in the consumer electronics market. Perhaps in every home, Sony has become one of the first. Much earlier, in 1876, on the other side of the earth, the Ericsson company was formed in Sweden (named after its founder, Lars Magnus Ericsson). Ericsson started his business with sales of telegraph equipment and landline telephones. The company supplied its phones to different countries, including Russia, back in the 19th century. During its more than a century of existence, the Swedish Ericsson has grown into a leader in the supply of transceiver stations, switches and other equipment for cellular networks. Both companies were successful and their paths did not cross. The 21st century has come, the century of mobile communications. Mobile phones, which appeared on mass sale at the end of the last century, very quickly turned from outlandish novelties into an essential attribute of a modern person. The struggle for a promising business began. At first, both companies withstood competition, they could even outperform such giants as Nokia, Motorola, Samsung in some ways, but times changed and both companies began to establish their positions very quickly, and then it was time to merge.

On October 1, 2001, the creation of a new company, Sony Ericsson Mobile Communications, was announced. Each of the companies included in it got 50% of the shares. At that time, no one could predict how the future of the alliance would turn out, because the merger of several large self-sufficient companies is extremely rarely successful. The first phones released under the new brand were not perfect and unfinished. It was only in 2003 that the first T610 model appeared, which struck the user down and surpassed even Nokia. It was the phone of the future. In addition to an attractive appearance, the device was also extremely functional. In addition to the usual Bluetooth and infrared port, the phone had a built-in CIF camera, a voice recorder, a phone book for 500 numbers, a large color screen, 32-voice polyphony, an MMS client, etc. At that time, this model was ahead of its time and became a bestseller for a long time. It was very difficult to buy Sony Ericsson T610, as there were more people who wanted it than phones. The scarce model did not lose its attractiveness a year later, when other manufacturers responded with strong solutions. Years later, the company released another hit, the K700i. It was one of the first phones with a VGA camera, with software interpolation, which allowed taking photos with a resolution of up to 1.3 MP. The attractive youth case had 40 MB of built-in memory, an mp3 player, FM radio, support for java games, and a new, high-quality screen. It was then that Sony Ericsson began to have its first devoted fans who were able to appreciate the diverse products with advanced technologies. Unlike other manufacturers, this alliance does not expand its product line with the same type of devices, but creates models of various categories.

The brand under which popular mobile phones are produced, as well as various accessories for them. Owned by Sony Ericsson Mobile Communications, a Swedish-Japanese telecommunications equipment company.

Sony Ericsson Mobile Communications was founded on October 1, 2001. The basis for the creation of the new company was the fact that mobile phones from Sony and Ericsson, being generally good devices, were losing competition with Nokia devices.

The double name of the company is explained by the fact that both founders have equal shares of 50%. The company's headquarters is located in London, UK. All technical part from Ericsson, marketing and design from Sony.

However, more than a year has passed since the merger, until the world finally saw the first phones under the Sony Ericsson brand. All this time the company has been operating at a loss. It turned out that it is not so easy to combine bases from two different manufacturers. And finally, in 2002, the Sony Ericsson T68i appears. A model in which there was much more from Ericsson than from Sony. In principle, the novelty was an update of the rather popular Ericsson T68 phone.

The company began to promote several lines of mobile phones. The most famous of them can be considered Walkman (music phones) and Cyber-shot (phones with an "advanced" camera).

The big names of the "parents" provided a good start to the new brand. In any case, the company did not start from scratch. Sony Ericsson fans can be found all over the world... But the game, successfully started, did not work out.

The main goal - to compete with Nokia - has not been achieved. Things did not go smoothly with the company's phones under the Walkman brand - a Sony representative even once said that the idea of giving this brand to the use of Sony Ericsson was a "strategic mistake", as it did not live up to its expectations at all. By the way, in early 2009, Sony refused to grant rights to another of its popular brand - Play Station Portable, which was planned to be used for gaming phones. It was not possible to resist the “Korean threat”, in the form of an invasion of Samsung Mobile and LG Electronics phones. The XPERIA units, although they attracted close public attention, did not perform a miracle. As a result of all this, the company began to suffer large losses, gradually losing its market share. Rumors appeared on the Web, according to which the Swedes were going to part with the Japanese.

And so it happened in 2011, when Sony announced that it wanted to buy out its 50% stake in Sony Ericsson Mobile Communications AB. The deal was finalized in 2012, leaving the Japanese manufacturer with Sony's Mobile Communications division. With a well-developed service system, Sony felt it could do a much better job of standing up to the competition.

Owners and management

The chairman of the board of directors of the company is Leif Johansson. The President is Hans Westberg.

Ericsson activities

The main business of the company is the production of equipment for networks wireless communication. Communication networks in 180 countries of the world have been built on the company's equipment. Previously, Ericsson also produced mobile phones, but then concentrated on the production of equipment for communication networks, transferring the production of telephone sets to a joint venture formed in 2001 with the Japanese company Sony - Sony Ericsson Mobile Communications.

Ericsson conducts its business in 8 directions, developing its solutions and providing various services:

fixed networks and converged solutions (transport and radio relay networks, network edge routers, as well as services for the design and deployment of networks, including converged ones)

mobile broadband access (development of solutions for mobile communications, as well as services for the deployment and optimization of networks)

communication services (solutions for IMS architecture, platform solutions for deploying various communication services)

applications for private and business users (development of special software solutions and applications)

support systems for operating activities and business processes (systems for automating the provision of services, consumer behavior analysis, billing, billing, etc.)

technological outsourcing services for telecom operators and other companies (in other words, network and/or technological infrastructure management)

technologies for television and the media industry (systems for hybrid television, "multi-screen" (with signal transmission to several types of devices) and interactive television)

infrastructure solutions ( various solutions M2M, solutions for monitoring and managing the state of infrastructure elements in various industries: housing and communal services, electric power and oil and gas, including emergency systems and solutions for the protection of territories and borders).

The company's revenue for 2011 - SEK 226.9 billion (an increase of 12%, in 2010 - SEK 203.3 billion; in 2009 - SEK 206.48 billion), net profit - SEK 12.6 billion (an increase of 12% , in 2010 in SEK 11.2 billion; in 2009 - SEK 4.1 billion), operating profit - 21.7 billion (an increase of 23%, in 2009 - SEK 17.7 billion).

The company's revenue for 2008 - SEK 208.9 billion or $ 31.6 billion (an increase of 11%, in 2007 - SEK 187.8 billion), net profit - SEK 11.7 billion or $ 1.8 billion (a drop of 48 %, in 2007 - SEK 22.1 billion), operating profit - 23.9 billion or $ 3.62 billion (a drop of 22%, in 2007 - SEK 30.6 billion).

The company's revenue for 2006 was $25.7 billion, operating income was $5.2 billion, and net profit was $3.8 billion.

In 1881, on November 15, Lars Magnus Eriksson received an order from St. Petersburg from Ludwig Nobel for the manufacture of a batch of telephones and a switchboard for the offices of the St. Petersburg company "Nobel Brothers Oil Production Partnerships". The first Ericsson telephone exchange in Russia was built in Kiev in 1893. Later, telephone exchanges were built in Kharkov (1896), Rostov (1897), Riga, Kazan and Tiflis (1900) and Moscow (1904). In 1897, the first foreign Ericsson factory for the production of telecommunications equipment was built in St. Petersburg: switches for telephone and telegraph communications (since 1927 - the Krasnaya Zarya plant).

In Soviet times, Ericsson equipment in the USSR could not be used without additional adaptation of interfaces and certification. Therefore, in the 1960s, the Nikola Tesla company from Croatia developed new interfaces and produced equipment under license from Ericsson for the RSFSR and other republics. In 1980, as a technical support for the XXII Summer Olympic Games in Moscow, Ericsson installed one of the largest telex stations AXB-20 at the Central Telegraph Station.

After the collapse of the USSR, in 1994 the company opened a permanent representative office in Moscow. In 1996, the Ericsson training center was opened at the Moscow Technical University of Communications and Informatics (MTUCI). In 2011, on April 27, Ericsson signed an agreement at a meeting of the prime ministers of Russia and Sweden, securing the company's intention to become a partner of the Skolkovo Foundation. August 3, 2011 Ericsson became a key partner of Skolkovo by signing an agreement that defined the framework for cooperation between the parties. Under the agreement, the company will provide support to the fund's projects based on the Ericsson Networked Society Lab.

The head of the company in Russia and the president of the territorial division in Northern Europe and Central Asia is Robert Pushkarich (since October 2009). Previously, the region was called "Eastern Europe and Central Asia" and was renamed in connection with the new territorial division.

Sony Mobile Communications AB(formerly known as Sony Ericsson Mobile Communications AB) is a British company specializing in the manufacture of mobile phones and other portable devices and accessories. It was founded in 2001 as a joint venture between Swedish telecommunications manufacturer Ericsson and Japanese electronics manufacturer Sony. The headquarters is located in London, but the company is registered in Sweden.

Until October 2011, the company was equally owned by Sony Digital Telecommunication Network Company and Ericsson Division Consumer Products. On October 27, 2011, Sony bought out 50% (part of Sony Ericsson) owned by Ericsson for 1.05 billion euros, announcing that the company's new products will be released under the Sony brand. In mid-February 2012, the acquisition of Ericsson's share was completed and the company changed its name to Sony Mobile Communications.

Ericsson's only resource for the production of electronic components for mobile phones in the 90s was the Philips plant in New Mexico. In March 2000, a fire broke out at the plant, destroying equipment and putting production lines out of action. Philips was quick to assure Ericsson and Nokia (which also ordered the chips from there) that production would be suspended for no more than a week. It soon became clear that troubleshooting would take several months, and Ericsson was faced with a shortage of components. This called into question its future as a manufacturer of mobile phones. At the same time, problems with the supply of chips also affected Nokia, which was forced to urgently look for new equipment suppliers. Ericsson, the third largest mobile phone manufacturer at the beginning of 2001, faced serious risks caused by fire. In order to reduce production costs, the company decided to cooperate with Asian manufacturers, and in the first place - with Sony.

In August 2001, Sony and Ericsson agreed on the terms for merging their mobile divisions and further cooperation. The total number of employees at the time of the founding of the united enterprise was 3,500 people. Since 2002, both companies finally stopped producing phones under their own brands, and the line planned for 2002-2003 was already produced under the Sony Ericsson trademark. Both companies had at that time rich experience in the production of mobile phones, which made it possible to combine existing developments for the benefit of new products. In particular, Sony phones were the first to use the JogDial navigation wheel, which was later successfully used in Sony digital players and Sony Ericsson P-series communicators, and many devices of the newly formed company released during 2002 inherited the concept of Ericsson phones.

In June 2002, Sony Ericsson announced that it would cease production of CDMA (Code division multiple access) mobile phones for the US market and announced its desire to focus on the GSM standard as the most promising technology in the field of mobile communications. In October 2003, the company recorded its first net profit from sales of mobile phones. The first successful Sony Ericsson model, which brought the company popularity and recognition of users all over the world, is the T610. The functionality of the T610 has set a new benchmark in the mobile device market. The phone successfully combined both design and unprecedented by the standards of 2003 features: large color screen, E-mail client, support for MMS, WAP 2.0, GPRS, infrared, Bluetooth and much more. In addition, in the same year, the company introduced the P800 smartphone, which became popular in many regional markets. And soon after that, in October 2003, the P900 model was shown at the international exhibitions in Las Vegas and Beijing, which favorably differed from its predecessor in speed, ease of operation and compactness.

In 2004 Sony Ericsson's share grew from 5.6% in the first quarter to 7% in the second. In the same year, the company introduced a new smartphone P910 with an additional QWERTY keyboard, built-in e-mail client, four times more memory compared to previous smartphones, and a larger screen.

In February 2005, at the 3GSM World Congress, Sony Ericsson President Miles Flint spoke about the company's plans to launch a new mobile device that combines all the advanced capabilities of a digital media player and a phone. The mobile device will be released under the Walkman brand and will be able to work freely with various music formats such as MP3 and AAC.

The Sony Ericsson product line was based on two lines of models produced under the brands Walkman (phones with an emphasis on music) and Cyber-shot (the so-called "camera phones"). Both brands were borrowed from Sony, at the time the phones of the same name appeared, they were already well known on the market thanks to the music players and digital cameras of the Japanese concern. On March 1, 2005, Sony Ericsson introduced the first Cyber-shot model, the K750i, as well as the W800, the company's first product under the Walkman brand. Both models had an unprecedented demand in the market and became bestsellers in the first two months after their appearance on the market. In October 2005, Sony Ericsson announced the first smartphone based on the UIQ 3 platform, the P990.

In 2007, the company introduced the 5-megapixel Sony Ericsson K850i phone, and in 2008, the Sony Ericsson C905 with an 8-megapixel camera. As part of the Mobile World Congress in 2009, the company announced a 12-megapixel Symbian-based smartphone called Satio.

On January 2, 2007, the company announced the transfer of part of its production facilities to factories in India. According to partnership agreements, Sony Ericsson's plans included the production of 10 million phones by 2009 at the factories of FLextronics and Foxconn.

On February 2, 2007, Sony Ericsson acquired UIQ Technology, a software manufacturer of software shell for devices, which was subsidiary Symbian Ltd. According to the President of Sony Ericsson Miles Flint, UIQ will develop from now on as an independent company.

In total, in 2007, the company released more than 20 mobile phone models, and the product classification became more unified. Over the next two years, the company released several UIQ-based products, with the P990, M600, and P1 being the most popular.

In 2008, Sony Ericsson announced a new line of mobile phones under the Xperia trademark. Released in the same year, the Xperia X1 was the company's first smartphone based on Windows Mobile. As conceived by the company, the basis of the Xperia line should be the most technically advanced solutions. The exception was the Sony Ericsson X5 Pureness model - a fashion solution for connoisseurs of expensive products with unusual opportunities. Distinctive feature X5 became a transparent display, and the model was sold in limited editions in exclusive showrooms. In total, the company released 3 smartphones on Windows Mobile - X1, X2 and M1 Aspen. Since the end of 2009, only smartphones based on the Android operating system from Google began to be released under the Xperia brand.

In 2009, the company's profits from the sale of mobile phones declined significantly, resulting in massive job cuts, the closure of R&D centers in the UK, US, India, Sweden and the Netherlands. In addition, the UIQ development centers in London and Budapest were closed.

In September 2009, the company introduced new graphic elements to the company logo - a wave (Liquid Energy) was added to the static logo in the form of a white and green ball (symbolizing the fusion of the letters "S" and "E"), and the logo itself acquired a new range of colors. In addition, the company borrowed the “Make.Believe” slogan from Sony, thereby emphasizing the ideological relationship between the products of both companies and the simplicity of their convergence.

According to the results of 2010, the company recorded a net profit, and the release of smartphones based on Android became a priority. In 2011, the company plans to release products: Xperia arc, Xperia PLAY, Xperia Neo, Sony Ericsson Xperia ray, Xperia pro, Xperia mini, Xperia mini pro.

At the end of October 2011, Ericsson agreed to sell its stake in Sony Ericsson to a Japanese partner for 1.05 billion euros. Analysts believe that the low competitiveness of their products pushed the company to such a step. It was announced that starting from mid-2012 phones will be produced under the Sony brand.

On February 16, Sony announced that it had completed its acquisition of Ericsson's stake and changed the company's name to Sony Mobile Communications.

In addition to its phones, the company until recently sold under the Sony Ericsson brand. budget models Softinnova (formerly Sagem). These phones include Sony Ericsson F305, Sony Ericsson S302, SonyEricsson S312, Sony Ericsson W302, Sony Ericsson W395.

Previously, J100, J110, J120, J132, K200, K220, K330, R300, R306, T250, T280, T303, Z250, Z320 phones were also produced by third-party suppliers under the ODM scheme.

Models announced in 2011: - Sony Ericsson XPERIA Arc - Sony Ericsson XPERIA Play - Sony Ericsson XPERIA Neo - Sony Ericsson Xperia ray - Sony Ericsson XPERIA Pro - Sony Ericsson XPERIA Mini - Sony Ericsson XPERIA Mini Pro - Sony Ericsson XPERIA Arc S - Sony Ericsson XPERIA Neo V

Models announced in 2012: - Sony Xperia S - Sony Xperia P - Sony Xperia U - Sony Xperia Sola - Sony Xperia Ion - Sony Xperia Go - Sony Xperia acro S - Sony Xperia miro - Sony Xperia tipo - Sony Xperia tipo dual - Sony Xperia neo L - Sony Xperia SL - Sony Xperia TX - Sony Xperia T - Sony Xperia V - Sony Xperia J

Models announced in 2013: - Sony Xperia Z - Xperia ZL.

Sony Mobile has an active partnership with Vodafone and produces many phones for conventional GSM and 3G networks. The company's research centers are located in Sweden, Japan, China, the US and the UK. At the beginning of 2011, the company is the 6th manufacturer in the world in terms of the number of mobile phones and smartphones sold (after Nokia, Samsung, LG Electronics, RIM and Apple), the company's share in the world market is 3.6%.

The company employs more than 5 thousand employees.

The company's net profit in 2010 amounted to €90 million, in just a year 41 million phones were sold. Revenue in 2008 amounted to €11.2 billion (down 13.2%), net profit - €73 million. Revenue in 2007 - €12.92 billion (up 18%, €10.96 billion in 2006). ), net profit - €1.11 billion (an increase of 11%, €997 million). Operating profit in 2007 - €1.54 billion (up 22%, €1.26 billion in 2006).

From October 1, 2008 general manager representative offices in Russia - Craig Jacobs (Pavel Zentrich worked for 1.5 years before him).

On May 1, 2005, Sony Ericsson signed a sponsorship agreement with the WTA Tour for a period of 6 years. The amount of the sponsorship agreement amounted to 88 million US dollars. The International Women's Tennis League has been renamed the Sony Ericsson WTA Tour.

Sony products on the rights of product placement regularly appear in the films of the Sony Pictures film company, for example: "The Da Vinci Code", "Angels and Demons", "Headhunter", "Casino Royale", "Quantum of Solace", "Salt", "Tourist ", Film series "Resident Evil", Film series "Spider-Man", " Social network”, “2012”, “Friendship”, “My boyfriend from the zoo”, “Macho and nerd”, “Skyfall coordinates” and many others.

All Sony Ericsson phones have a test system that allows you to find out service information, service parameters, use service tests and see all the words in the phone. Login code: → * ← ← * ← * (enter in standby mode, not paying attention to what is happening on the screen), and on smartphones on Android OS, you need to press the HBBHBHHB buttons in the screen lock mode (H - main menu button, B - back button), in models of 2011 you need to dial *#*#7378423#*#* in the phone application.

You can find out the IMEI by dialing *#06# (applicable to all mobile phones).

Android smartphones have the ability to view information about the phone and the battery, for this you need to enter the following code in the Phone application: *#*#4636#*#*.

Sources

Wikipedia - The Free Encyclopedia, WikiPedia

ericsson.com – Ericsson website

livejournal.ru - LiveJournal

infogadjet.3dn.ru - Info Gadget

brandreport.ru - Encyclopedia of brands