Dell is a brand of computers and accessories owned by the American corporation of the same name. The range is wide; equipment is made in China. Good quality. Price segments: from the bottom to the top. Dell devices are sold in many countries around the world, and Russia is no exception.

History

Dell was founded by American entrepreneur Michael Dell in 1984 in Austin, Texas. It was originally called PC Limited, the name of Dell Computer. appeared only in 1988, and since 2003 is called Dell Inc. The corporation's shares are listed on the NASDAQ stock exchange, and the headquarters is now located in the Texas city of Round Rock.

The development of the company was fast and confident; it is worth noting that the initial capital of Michael Dell was only $ 1,000 (although in those days it was not such a modest amount), and Dell himself was 19 years old in 1984. The company's first computer was the Turbo PC, introduced in 1985, equipped with an Intel 8088 processor with clock frequency 8 MHz hard drive 10 MB and a five-inch drive.

A year later, a more powerful PC from PC Limited hit the market. Its processor was already running at 16 MHz, at that time it was the fastest PC. The price of this miracle was 2995 dollars.

In 1987, Dell began entering European markets (but still about half of the company's sales are in the US market). Strong growth continued later in the 1990s and early 2000s. In the 2000s, the company opened a network of branded stores in the United States.

Back in 1988, the company issued shares; the size of the attracted capital amounted to 30 million dollars, and the company itself as a whole was valued at 85 million dollars (that is, it increased 85 thousand times in 1984-1988!). And the following year, Dell released its first portable computer, the 316LT. In 1990, production was opened in Ireland (which, however, closed a few years ago). And summing up the results of 1991, Dell found that in 1987-1991, sales outside the United States doubled.

In the 1990s, the company began producing server hardware and continued its active expansion into the markets of European, Asian and Latin American countries. 1996 was marked by the launch of the Dell website, and almost simultaneously - online stores; already by 1997, the daily sales volume in the online store was more than one million dollars. By 2000, that figure had increased to $40 million. Around the same time, the company begins equipping its wifi computers modules.

In 2001, Dell was the world's largest computer manufacturer; its market share was approximately 12.5% ​​(which was several times greater than that of Apple). 2003 was marked by the launch of Dell printers, and in 2005 the company topped Fortune Magazine's Most Admired American Companies List. In 2009 Dell released its first smartphone (Model Mini 3i) and in 2010 a tablet (Streak).

Michael Dell is still at the head of the company to this day; he heads the board of directors and at the same time is the CEO (general director). Dell Corporation is highly respected among Americans; it ranks 26th on the Fortune 1000 list (thousands of the largest US companies). However, in recent years, Dell, I would say, has somewhat lost ground and gone into the shadow of the players who turned out to be stronger: Apple, Samsung, Asus.

Concept

Michael Dell has several principles that he put into the basis of the entire company. This:

• No Intermediaries
• Refusal to manufacture for the future (that is, the refusal to create their own warehouses for manufactured products)
• Respect for the client

The first two principles allowed the company (and partly allow it now) to keep prices as low as possible and be as flexible as possible; respond quickly to changing customer needs. And customer focus has made many customers loyal.

In addition to these principles, it is worth noting Dell's desire to introduce innovations, and those that users need. The company's emphasis is on combining new and efficient technologies at minimal cost, on producing powerful computers at modest - as far as possible - prices.

In addition, Dell pays attention to the environment; in particular, it was the first to offer customers free participation in the recycling program for retired computers and components.

Range

Dell makes a wide variety of computer hardware; here I will focus only on devices for individuals. To them, Dell offers a very wide range of laptops and monitors; It should be noted a fairly wide range of projectors. The company's product range also includes ultrabooks and tablets. Smartphones and netbooks are almost non-existent now. And finally, it is worth mentioning a large number of accessories. These include mice, keyboards, laptop cases, bags and backpacks.

The design of Dell devices is usually not very attractive. Two directions can be distinguished. The first direction is mainly cheap models, they are distinguished by a modest, unpretentious appearance, not very beautiful, and sometimes frankly “cheap”. The second direction - some cheap and many expensive models- this is rigor, conciseness, simplicity, but at the same time beauty. Such devices are especially popular with conservative people. Dell's favorite colors are silver (gray) and black; dark blue, white and others are much less commonly used. But there are also bright models.

The quality of Dell devices is at a very high level, but it can not be called ideal. Like everyone, there are successful and unsuccessful models. Functionality and power depend on the price; they cannot be called unusual, although many devices clearly deserve attention. And Dell still continues to be a manufacturer of solid devices at very reasonable prices.

Personal impressions. Reviews

I had a Dell laptop assembled back in Ireland. Impression: good, but not perfect. The assembly is excellent, the materials and components are not bad; the price then quite corresponded to the "stuffing". But the battery, and initially rather weak, almost died after a year and a half of use; In addition, the laptop began to slow down a lot. In general, two years after the purchase, the laptop was put aside in the closet, where it arrives to this day, although occasionally it gets out of there. His design, by the way, is rough and very ordinary.

In addition, somehow I had to work for Dell monitor. I can not say anything - the monitor is like a monitor. From the series "cheap and good", but nothing more. That is, generally speaking, Dell equipment does not evoke any vivid emotions and memories in me. Neither positive nor negative. In other words, it is worth paying attention to if you need a good average device at an adequate price.

On the Internet, reviews about Dell equipment are mostly positive. Of the advantages, a good price-quality ratio, reliability, convenience and practicality are distinguished. Of the minuses - brakes (of course, they may not be typical for all models), not very good screen quality (again, not always), minor design flaws in some models. It is interesting that quite a few people single out design as a virtue; Yes, perhaps, we must admit that some models look very good.

Brief summary:

• Country of registration of the company and brand : USA.
• Year of foundation of the company and brand : 1984 (PC Limited; since 1988 - Dell Computer, since 2003 - Dell Inc).
• Country of Origin : China.
• Number of employees (2011): more than 100 thousand people.
• Turnover (annual, 2011): US$61.5 billion.
• CEO (CEO):
• Countries where Dell products are sold : USA, Russia and others.
• Dell product range : system blocks, monoblocks, laptops, netbooks, tablets, monitors, projectors, keyboards, mice, bags, covers and backpacks for laptops, other computer accessories.
• Price segments : almost everything, from the bottom to the top.

Prices for Dell equipment (as of May 2013):

Manufacturer Dell

Dell is a fast growing computer manufacturing company. It was founded in 1984 by Michael Dell in the USA, and already in 1987 the company enters the European market. In the history of the United States, Michael became the youngest leader whose company was included in the TOP 500 rating of an authoritative business publication. What could lead to such a huge success? From the first day to this day, the company has three main principles: - never sell through intermediaries - forget about stocks - maximum respect for the consumer Once such principles were revolutionary and many were skeptical of direct sales, assuring that won't work at all. However, the low price, made possible by the absence of an intermediary mark-up, attracted buyers and is now written about in many economics textbooks. For the first time in the history of the industry, Dell introduced an idea via the Internet. Trade turnover grew rapidly and if in the very first years of its existence the concern had an income of less than 300 thousand dollars, then after eight years this indicator rose to $50 billion. And this despite the fact that the initial capital was only a thousand dollars. For customers, there are also three important aspects: to deliver exactly the computer model that the buyer needs (the company currently offers more than two hundred configurations), to assemble in the shortest possible time and to constantly provide service. There are more than a hundred Dell service centers in Russia. At the moment, the company has representative offices not only in the United States of America, but throughout Europe, plus, since 2004, the company has been successfully operating in Japan. It should be noted that the Asian office itself has become the most profitable and fastest growing in the company. AT recent times the corporation is actively building a retail network and expanding the list of corporate products. Today, Dell is both laptops and computers, as well as various storage devices, etc. Dell products are ISO 9002 certified, which means that the company has strict quality control at all stages of production. "We perform every operation with the highest quality" - the unshakable statement of the president of the corporation - is most likely why Dell products are gaining more and more fame in the field of information technology. In its field, the company has gained a reputation as the most reliable business partner, it does not lag behind innovative trends, constantly updating products and introducing new technologies.

*manufacturer's country refers to the country in which the brand was founded and is headquartered

The American corporation Dell is one of the leading manufacturers of computers, whose products are known all over the world. The main activity was started over 40 years ago. The first investment in the business was only $ 1,000, and in 2015 it took 26th place in the list of the largest companies in the world. A firm policy and consistent quality of computer technology have allowed us to take a leading position in this market segment.
Today, despite a lot of pressure from fast-growing competitors, Dell still stands firmly on its feet and continues to develop. The work focuses on updating its technological and innovative capabilities.

Founding of Dell

Dell Corporation was founded in 1984 by Michael Son Dell., who was a very ordinary child who grew up in the family of a dental technician. He started early enough labor activity by selling magazine subscriptions. In the process, Michael began to realize the full power of direct sales marketing, which he later used in his company.

In the early years of its formation, the company was engaged in the sale of PC's Limited computers.

While studying at the university, Michael Dell analyzed the need for computers in the market. One of the emerging companies at that time was IBM, which sold its computers through intermediaries. Their cost was $4,000. In this case, the cost was about 2500 dollars. Michael Dell understood that the IBM model is rather simple. However, in addition to the fact that people themselves cannot choose the necessary computer configuration, they also have to overpay about 40%. Therefore, without thinking twice, he made a real workshop out of his small dorm room. He purchased items of goods remaining in the warehouse. By placing ads in the local newspaper, he received orders for the complete set and configuration of the computer directly from the customer. And he sold them at a price below the market price by 15%. And although the relatives were clearly sure that Michael had to graduate from the university and get a medical education, however, as the founder of the company himself put it: "I just could not afford to miss this moment."

In its first year of operation, the company sold more than 1,000 computers. At the same time, the sales scheme was no different. Dell believed that the market should not dictate the needs of the consumer, but, on the contrary, the customer has the right to choose what he needs.

In 1985, Michael Dell decided to stop selling IBM computers and create his own brand of equipment. This entailed a number of changes: the purchase of new specialized equipment, the employment of highly qualified specialists. The costs justified themselves and the company continued its rapid development and expansion in the market.

You can learn interesting facts from the life of Michael Dell from the video.

Development in the world markets of computer equipment

Already in 1987, Dell conquered the European market with high-quality, but not expensive computers. After the changes in the company, the brand name was also edited on Dell Computer. The development was so rapid that it even frightened with its scale. Listed on the NASDAQ trading floor in 1990, the company's shares in almost two years were able to grow in price from 23 cents to $40 apiece. Shareholders saw the development power of this corporation and invested in its shares. However, after every rise there is a rapid fall, which happened to Dell Computer already in 1993. The problems with the heating lamps required an urgent withdrawal from the sale of all products and the search for new technological opportunities to troubleshoot. However, situational problems led to undesirable consequences and the loss of a significant market share towards Gateway's competitors. Dell has learned a lesson from the current situation, and most importantly, marked the beginning of a new stage of strengthening among competing companies.

After the fall, Dell again began to rapidly take its position and already in 1994 expanded its market coverage to the Asia-Pacific region. The level of sales in this period and the proceeds of profit significantly exceeded other industry indicators.

Company expansion in 2000

In 2003, the company changed its name to Dell Inc. These changes were closely related to the expansion of the range of goods and services provided by the company. Now this corporation is a well-known developer, manufacturer, supplier, and service center of personal computers, laptops, tablets, storage devices, HDTVs, MP3 players, computer peripherals, and software.

Company strategies throughout the journey

Despite the long period of the company's presence on the market, Michael Dell did not deviate from his principles and did not do things like everyone else. The company's policy is also based on meeting the needs of each client. This is their feature and at the same time a professional "zest". Computers are produced only in accordance with the required equipment and configuration.

Dell was practically the first company on the market that was engaged in a clear promotion of its computer equipment. The first newspaper ad issued by the company was personally constructed by the founder himself on a pizza box. After that, it was scanned and sent to print.

Another feature of the Dell brand is the lack of storage space. Michael Dell initially believed, using the example of IBM, that storing equipment in warehouses long time This is a bad investment of money.

After a rapid rise in computer technology in the 2000s, Michael Dell made the right decision to invest and develop his own company. The merger with large companies Perot Systems and EMC of the IT industry allowed us to expand the range of activities and focus on new technological developments.

Appearance on the Russian market

Dell products appeared in Russia in 2000. Already in 2005 the centers of official representation were created. The development and increase in market share made it possible to master both the consumer and commercial segments. Compared to the first results, the sales volume to date is constantly increasing.
Now throughout Russia there are only three main official representative offices in large cities, but thanks to the headquarters of employees, expansion for the regions is possible.
A feature of Dell's activities in Russia is the lack of the possibility of direct sales, that is, the proprietary feature of Michael Dell.

Company activity for 2017

Back in 2004, the founder of Dell left the post of CEO, but remained chairman of the board of directors. Today he is one of the richest people in the world.

In 2013, Michael Dell decided to buy back shares from the trading floors and return his brainchild. This is what allows him to independently control the investment of funds in long-term assets, without total control. The number of employees in the company's staff is more than 100 thousand people, and the cash turnover for 2015 amounted to about 59 billion dollars. This speaks of the growth and further development of Dell.

According to the released reports, we can say with firmness that the path of Dell is just beginning. Forty years of stable work, accumulated experience and compliance with the quality of the goods supplied, speaks of the correct use of the advantages and strategies of the business.

Michael Dell is the father of the company, who is not only an engineer and inventor, but first and foremost a leader who believed in his idea. The decision he made, not about filling the market quantitatively, as competitors did, but focusing on the quality and equipment of the device, is really the perfect marketing ploy that he was able to carry through time and any obstacles.

DELL

Dell history

Michael Dell was the first to start producing truly personal computers. He assembled computers for individual customers, taking into account their personal wishes. As a result, after a relatively short period of time, Michael Dell became one of the most influential and wealthy people on the planet. How did he do it?

Michael Dell is a native of Houston, USA. His interest in financial affairs manifested itself at an early age. In junior school age he started his own business selling candy to neighborhood kids. These were the first funds earned by Michael on his own. Naturally, he was not going to stop there. A year has passed. Quite by chance, Michael finds in a magazine an invitation to Texas for college. Believing in his dream, Dell fills out an application for admission and submits. Incredibly, he was accepted into college. The parents of a young student were simply at a loss when a college representative came to Dell's house in order to talk with the applicant for admission. Her surprise knew no bounds when a nine-year-old third-grader appeared before her! At that time, Dell Jr. realized that he made a very important discovery for himself: “it is not necessary to know the client by sight in order to make him buy your product.”

In high school, the enterprising Michael opened a stamp exchange. In the course of running this business, Dell learned that the key to a successful business is minimal cooperation with intermediaries. With the proceeds from the sale of the stamps, Dell purchased the Apple ll personal computer, which marked the beginning of the grandiose ascent of Michael Dell. The purchase did not last long. An inquisitive mind forced Michael to disassemble the computer for parts. After carefully studying the device and the internal contents of Apple ll, Dell came to the conclusion that Jobs' computers could be improved. After some time, Dell was selling a redesigned version of Apple ll to his classmates and friends.

Most of the money earned by his own labor, Dell spent on the purchase of computers. After entering the university, Dell did not attend classes and was busy with completely extraneous matters. He built and sold computers. Dell found a weak spot in the way of trading at that time. Sellers preferred to buy and resell finished products, while Michael assembled computers from components on his own. At the same time, the revenue was breathtaking, because. the savings in assembly proved to be significant.

At some point, Dell realizes that he needs something more than studying at the university. When Michael decided to leave the university and pick up the documents, there was no convincing him of the opposite. Dell Computer Corporation was born in 1984. The starting capital of the company was only 1000 dollars, but still the beginning was made.

Initially, Dell Computer Corporation was engaged in personal assembly of computers to order. For this reason, Dell decided to give half of the rented space for jobs for girls who would collect orders and look for clients. The second part of the room was equipped directly for PC assembly. The uniqueness of Dell's business revolutionized the manufacture and sale of computers. In his company, computers were not assembled until they received an individual order. Dell considered direct communication with the buyer and satisfaction of his needs as the key to his success.

Time passes and technology also does not stand still. With the advent of the Internet, the need to communicate with potential consumers by mail has exhausted its resource. Such a breakthrough in telecommunications technology could not go unnoticed by Michael. He quickly moved his business to an interactive environment as well. The increase in sales revenue was not long in coming. On the official website of the company, it was possible to both place an order for the individual assembly of computer components, and get service and advice from the company's specialists.

It has only been two years since the start of online sales, and the average annual income of the interactive business has already exceeded $1 million. And to date, virtual sales have increased several times.

Everyone knows the dogma that the customer is always right. According to Dell and his like-minded people, "The client is always loved and happy thanks to us." Employees of the company adhere to this principle in working with clients and try to do everything possible and impossible for the well-being of the client. Unlike most sellers, Dell first finds out the preferences and financial capabilities of its client, and only then offers everything possible that meets these parameters.

The beginning of the 90s inspired new ideas and the company's management decided to sell components for computers so that the consumer himself could improve the purchased product at his own discretion. But very quickly, Dell realized that this kind of trading violated the sequence of actions that distinguished Dell from other companies: "order - create goods - delivery - service." Thus, this idea had to be abandoned. Dell himself summarized this by saying that with such a scheme, his company could no longer bring happiness to people.

In the mid-90s, as it should be according to the laws of the genre, Dell experienced a "midlife crisis". Most companies that have experienced such a rapid pace of development are not able to survive crises. However, the solution to the issue of saving the company came quite simply. The company's management decided to close unprofitable and not particularly important links in the chain of operation. Thus, the crisis was survived without much loss. But the closure of some divisions was only a temporary measure. Dell understood that additional resources that were not needed today could be very much needed tomorrow.

Changes in the economy did not have to wait long. Dell soon introduced its Dell Latitude laptops. Their main advantage over competitors was a more powerful battery, which played a decisive role in choosing a leader. At the same time, the company began to develop and manufacture servers, which, according to management, should soon have a positive impact on income.

In 1996, Dell again made a splash in the computer equipment market by releasing its PowerEdge servers. They proved to be of high quality and performance, and the price, as usual, was lower than that of competitors. Thanks to this, it took Della less than two years to take second place in the ranking of the best companies in the IT industry. Although before that she had occupied the 10th position.

In 2004 Michael Dell own will leaves the post of chairman of the board and passes the reins of power to his colleague Kevin Rollins, who to this day successfully manages the giant created by Dell.

Dell Notebook Series

Dell is a very well-known American company that produces high-quality laptops with excellent performance. low prices. The most popular are two series of Dell laptops - Inspiron and Latitude. The Inspiron series is mainly intended as a desktop replacement, while the Latitude series is more aimed at users who, on the one hand, need to have a powerful enough computer, and on the other hand, be able to often take a laptop on trips.

DELL Latitude laptops

Notebooks of this series can be used both as an inexpensive replacement for a desktop computer, and as a mobile portable device while traveling. The DELL Latitude laptop family has been serving its owners for a long time, which has proven its quality and reliability. Latitude is an excellent assistant at work, various equipment makes it possible to choose suitable model for your tasks. This line is suitable for a wide range of users with different requirements and requests.

DELL Adamo laptops

Adamo is a line of ultra-slim laptops with a beautiful design and exquisite thin body. The series is equipped with a widescreen display with excellent brightness. The advantage of these laptops is the keyboard with LED backlight. Laptops in this series belong to the business class, so they are suitable not only for the average user, but also for a business person working in the office or on the road.

DELL Alienware laptops

Dell Alienware is the most powerful line of all Dell laptop series. Notebooks of this series combine high build quality, stylish design and excellent performance. Laptops in this series are equipped with displays from 11.6 to 17 inches, thanks to this, you can easily choose a laptop for office, travel, as well as for watching movies and of course games with high performance.

DELL Inspiron laptops

Notebooks of this series are mainly designed to replace the desktop computer. very different powerful parameters(especially for older models) at an affordable price.

DELL Inspiron Duo laptops

The Inspiron Duo is a hybrid device that can be used as both a netbook and a tablet. In this series, the screen does not rotate as usual for transformer laptops, but around a horizontal axis, inside the frame itself. As a result, you can easily work with it as a full-fledged tablet.

DELL Inspiron Mini laptops

DELL's Inspiron Mini series mini netbooks are very easy to use due to their small size and light weight. The Inspiron Mini is perfect for travel, you can always use the various resources of the netbook and be connected anywhere in the world. It is perfect for your child.

DELL Precision laptops

Amazing performance, compactness, long battery life - Precision has it all. These laptops can be called one of the company's lightest workstations. Compatibility with a wide range of Latitude E peripherals and docking systems makes it easy to manage your entire system.

DELL Studio laptops

The design and colors of DELL Studio series laptops will make it possible to emphasize your unique style in any company. And the good performance and excellent quality of the high-precision display can easily complete the tasks.

DELL Vostro laptops

The Dell Vostro is perfect for the average laptop user. Light weight from just 1.86 kg, a diagonal of 13.3 inches makes it possible to choose the laptop you need according to your needs. In addition, this compact design is equipped with high-performance processors and graphics cards, which allows you to perform everyday tasks.

DELL XPS laptops

This line will be of interest primarily to game lovers. DELL XPS will impress the demanding user with its performance and functionality, and the unique colorful design will harmoniously fit in and display the full power of the most modern technologies techniques that are applied in the development of these notebooks.

Your aspirations and our expectations. Let's succeed together. # go Big Win Big

Dell employees never stop learning and constantly grow professionally. We support personal and professional development so much that we have even created an entire work culture. Dell employees are offered a wide range of programs that enhance the skills of their current role and develop leadership qualities that can significantly affect their future career development.

We know that the essence of leadership is largely determined by how success is achieved. But even more important is how we help others succeed. We try to cultivate confidence, determination and self-confidence in all our employees so that they can reach their full potential. We attach great importance to how our leadership affects those who follow us. We invest in them, create conditions for their development and do everything possible to help them achieve their aspirations and achieve better results, working for the benefit of Dell Technologies and our customers. Career development at Dell is a collaborative process involving individuals, mentors, and the entire organization. Working together, we can align your interests and aspirations with Dell's goals and strategy and work together to develop a customized growth plan.

Dell Career Model

Career growth at Dell follows models 70/20/10 which covers personal development in three different categories:

70% of the growth comes from the experience gained during the work

• Discover opportunities to enhance your professional skills
• Develop your strengths by participating in complex, extraordinary projects
• Create your personal development plan

20% growth is achieved through learning from other employees

• Find yourself a mentor
• Join the Dell Employee Resource Group

10% growth is provided through planned training courses and trainings

• Take advantage of planned learning opportunities
• Recall what you learned from your leader
• Use the knowledge gained in your work

This model is accepted as the standard in the industry and is recognized as the most effective for employees of various departments at different levels of the career ladder. Each employee can use all available resources. Employees, together with their curator, develop an individual development plan and try to follow this plan and achieve their goals within a designated period of time.

Our social package includes:

• competitive wages
• Annual additional paid leave
• Additional health insurance for employees and their family members (husband/wife, children), fully covered by the employer
• Life and accident insurance for employees
• Employee insurance when traveling abroad
• Compensation for the use of a personal car and gasoline expenses for certain categories of positions
• Partial fitness reimbursement

Our offices:

Moscow, m. Begovaya, st. Begovaya, 3., building 1, business center North Star
St. Petersburg, Sredny pr-t VO, 36/40, 5th floor, BC Ostrov
Yekaterinburg, st. Bolshakova, 70, office 502, 5th floor, BC Korin
Novosibirsk, st. Krasnoyarskaya, 35, of. 1410, 14th floor, BC Greenwich
Ukraine, Kyiv, st. Grigory Skovoroda, 19, 7th floor, BC Podol Plaza
Kazakhstan, Almaty, Dostyk avenue, 282, 2nd floor, Chagala business center

jobs.delltechnologies.com

Facts from the history of the company:

Dell Technologies becomes the world's largest private IT company.

With a unique organizational structure, the company can flexibly innovate like a start-up and make long-term investments in research and development, combining the reliability, service quality and global scale of a large enterprise.

The company is comprised of a unique family of companies including Dell, Dell EMC, Pivotal, RSA, SecureWorks, Virtustream and Vmware.

New company combines Dell's strong position in the SMB and mid-market segments with EMC's strong position in the enterprise segment and leads in many significant and high-growth areas of the $2 trillion IT market.

In 2016, new brands began to exist - Dell Technologies and Dell EMC.

Dell Technologies serves 98% of the Fortune 500 companies and brings together several leading companies in the market. The largest and best known of these are Dell Thin Client Solutions and Dell EMC Infrastructure Solutions.

The company serves customers of all sizes in 18 countries with the industry's most comprehensive portfolio of innovative solutions from edge to cloud, including in-house IT.

Key moments in our history

The history of the company contains many interesting moments. It is impossible not to talk about some of the most important events.

• The world's largest private IT company has entered the market. September 7, 2016 Dell Technologies announced that it has completed its acquisition of EMC Corporation, creating a unique family of companies that provide organizations with critical IT infrastructure for the transition to digital business, IT transformation and protection of the most important asset - information. This transaction has created a leading player in the market with an annual turnover of $74 billion (as of fiscal year 2016), which has an extensive portfolio of IT solutions to meet the needs of customers in such rapidly growing areas as: hybrid cloud, software-defined data center, converged infrastructure, PAAS / platform as a service, data analytics, mobility support and cybersecurity. michael dell, Chairman of the Board of Directors and CEO of Dell Technologies, said: “We are witnessing the beginning of a new industrial revolution. Every minute our world becomes more intelligent and interconnected, it will eventually merge with the vast world of the Internet of Things, opening up incredible opportunities for our customers. That is why we created Dell Technologies. We have the products, services, talent and global presence to be a change agent and guide customers large and small in their digital business journey.”
• Dell companies in May 2014 turned 30 years! We thank our employees, customers and customers for the exciting journey that we have traveled together, we have another 30 years ahead of us, full of enthusiasm and new ambitious goals!
• March 2014 Dell made another deal to acquire a new company, Statsoft. The STATISTICS product line from Statsoft combines the capabilities of a variety of statistical analysis and offers affordable and simple solutions for medium business. More than 1 million users in 60 countries of the world choose the solutions of this particular company. Statsoft products are now part of the Dell Software group.
• September 13, 2013- Dell announced that, following a vote, Dell's shareholders approved a proposal whereby Michael Dell, Founder, Chairman and CEO of Dell, would buy Dell in partnership with IT investment company Silver Lake Partners. The total amount of the transaction was approximately 24.9 billion US dollars. The deal was concluded at the end of the third fiscal quarter. 2013 of the year. "I am extremely pleased with this outcome and am committed to dedicating all of my energy and efforts to growing Dell as the industry's leading provider of scalable end-to-end IT solutions," said Michael Dell, Chairman and CEO of Dell. “As we become a privately held company with a trusted private equity partner, we will be focused and efficient with our customers and dynamically innovate to help achieve our goals. I would like to thank our 110,000 employees around the world who have continued to work consistently and efficiently for the benefit of our customers all this time. As our company expands its line of enterprise solutions and business services, our people will continue to be our most valuable resource, determining our future success.”
• From the beginning of 2012 Dell is recognized as an IT company, not just a personal computer company. Dell Corporation, continuing to focus on its strategic areas of end-user computing, enterprise solutions, software and services, is expanding its product portfolio through the acquisition of companies such as AppAssure, SonicWALL, Perrot Systems, Clerity, Wyse, Quest, Gale Technologies, Secure Works, Force10 Networks and others
• 2011 - one of the most successful years for DELL Corporation in terms of achieving profitability indicators, primarily in the enterprise solutions and services division. Also, according to Gartner, 2011 Dell ranked third in the global PC market with a 12.1% share.
• 2005 - Dell tops Fortune's America's Most Admired Companies list.
• 2001 - Dell Corporation comes out on top among the suppliers of computer systems in the world.
• 1996 - The Dell.com website appears, which already six months after the opening begins to generate sales revenue of $ 1 million per day.
• 1992 - Dell makes its first Fortune 500 listing, and Michael Dell becomes the youngest CEO ever to make the list.
• 1985 - the company released its first computer "Turbo PC".
• 1984 - Michael Dell, aged 19, founds PC's Limited with authorized capital$1,000 and a revolutionary vision for the tech industry.

cultural code

We know that our culture matters a lot and determines how we do business, go to market and lead. Culture reflects what matters to us and what we are willing to invest in. It defines us as one. Culture materializes every second in the form of actions, manifesting itself in the way we work and lead. We know that our culture is the basis of all our present and future achievements. This is our cultural code. #CultureCode

Our values

Victory Together

Innovation

results

Loyalty ethical principles

We believe that our customer relationship model is our hallmark and the key to our success.

We sincerely believe in our people and highly appreciate them. Together we are more potential, more efficient and get more pleasure from work.

We believe that our ability to create innovation and encourage innovative thinking is a great inspiration for growth, development and success.

We believe that we are responsible for achieving the best results and exceptional excellence standards.

We believe that ethical business principles should always guide our drive to win.

Support for positive growth. Ensuring the progress of mankind

The driving force behind everything we do is one simple goal: creating technological solutions that contribute to the progress of mankind. The basis of this goal is our deep conviction that technology has the power to change the world and that it is an essential success factor for people.

Some of our achievements over the past few years:

• → At Dell, we strive to continually improve the world around us. Check out our latest 2020 Legacy of Good plan update.
• → Dell has partnered with a range of healthcare providers and research institutes to provide the best and most effective solutions to fight childhood cancer. In 2011, it was decided to focus our efforts on the fight against neuroblastoma, one of the most difficult to treat forms of cancer. Dell technology has reduced turnaround time for sick children from 7 days to 4 hours, helping to save many children's lives.
• → We have been recognized by the Ethisphere Institute as one of the most ethical companies in the world for the fifth year in a row.
• → Dell is ranked #4 in the Top 10 Companies for Global Diversity by Diversity Inc.
• → Dell entered the list of the "greenest" global companies (Best global green brands). We are first: refused to export e-waste to developing countries; began to use materials such as bamboo and mushrooms; offer free global recycling for our customers; Introducing the industry's first "ocean plastic" packaging.
• → We have reduced the energy intensity of our product portfolio by 60% since 2012 – and by 75% per server.
• → We have provided over 1.2 million children in Ethiopia with computers and over 16 million hours of IT training for teachers and principals.
• → We are the first to conduct tours of our factories and suppliers' factories to increase the transparency of our business.

Dell Technologies Strategic
family of brands video

A complete overview
of the Dell Technologies
stack video

On November 5, 2017, the Dell EMC forum “Realize digital transformation” was held in Moscow, which brought together about 1500 participants from the IT sector.

Dell EMC and Dell are part of the Dell Technologies group of companies along with Pivotal, RSA, SecureWorks, Virtustream and VMware. Innovative solutions and expertise of companies in the field of technological solutions and services are well-deserved trust around the world.

Digital transformation requires transformation in three key areas:

• IT (IT transformation)
• Personnel (job transformation)
• Security (transformation of security systems)

Dell and EMC have teamed up to offer businesses of all sizes the widest range of products, solutions and services they need today. With a unique portfolio of solutions, accumulated experience and knowledge, Dell EMC has a unique position in the market.

Digital transformation

Soon there will be no industry left untouched by digitalization. New companies enter the market, and the products themselves change too. Software plays a key role in this new environment. Dell EMC helps you modernize and transform your business faster with new apps and smart devices, and get the big picture with data analytics.

IT transformation

Dell EMC helps organizations modernize, automate and transform their data centers with advanced (hyper) converged infrastructure, servers, storage, networking and data protection technologies. This provides a solid foundation for IT transformation through hybrid cloud deployment and business transformation through the creation of cloud applications and big data solutions.

Job Transformation

Today there is a change in the model of work, when employees are no longer tied to a fixed workplace. New model attracts talented people, because they get the freedom to work where it is convenient and increase their productivity. This is made possible by innovative technologies that provide efficient device management and enhanced security. Dell provides robust heterogeneous device management solutions that enable CIOs to meet the expectations of different users.

Transformation of security systems

Today, in the era of total digitalization, the security and security of the IT infrastructure is of key importance. It is imperative to rethink already outdated approaches to protecting corporate data and devices. Dell EMC offers a broad portfolio of resilient and reliable applications, systems and consulting services for backup, disaster recovery and archiving, business continuity and trusted cloud services. Dell EMC provides client data protection, cloud data protection, authentication and threat detection, and data protection across the virtual desktop infrastructure from devices to the data center.

Aiming to become an IT company offering end-to-end solutions, in 2012. Dell announced the creation of a division Software Division, which was based on the assets of Perot Systems, acquired several years ago for $3.9 billion, and a number of smaller projects, such as cloud solutions provider Boomi.

Dell's strategy is to continue acquiring various enterprise solution providers. So, in September 2012 Dell acquired the company Quest Software.

With the acquisition of Quest, Dell is bringing industry-leading, distinct and easy-to-manage solutions to customers around the world. Dell solutions are enriched with software that allows you to carry out monitoring and control of the entire process environment client.

Our software product line offers a wide range of solutions to solve the most common and complex IT problems. These solutions relate to information security, database management, user identity and access management, Windows controls infrastructure and user workstation management.

Thanks to technical relevance, high quality products that meet international business standards, we have become Microsoft Gold Certified Partner.

There are two Dell Software development centers in Russia: in Moscow and St. Petersburg.

www.software.dell.com

Our goal is to make Dell in Russia one of the the best places for work. Among our main priorities, we highlight five key initiatives: advancement of leaders, personal development, cultural diversity, reduction of bureaucratic procedures and achieving a balance between work and personal life. In addition, Indeed has analyzed over 72 million ratings and reviews to find out which companies are the best at creating work life balance and, not surprisingly, we are one of them!

Dell has the following events and programs:

Charity and volunteer events:

• assistance to various charitable organizations (orphanages, low-income people)
Bring the Kids to Work Program

Michael Dell's visit to Russia, June 2013



women in action

Launch of the program in Russia in 2012. Our company has created a community where more than 8,000 men and women share professional experience and knowledge every day. The goals of the Women in action community are to create a comfortable working environment for women and help develop their leadership qualities. For example:

• Tell Dell's annual employee survey found that they highly value the company's work-life balance environment. In addition, Indeed has analyzed over 72 million ratings and reviews to find out which companies are the best at creating work life balance and, not surprisingly, we are one of them!
• Dell is recognized as one of the leading employers in creating a comfortable working environment for women (according to Diversity Inc. Top 50, National Association of Female Executives, Working Mother's Magazine, Open Compliance & Ethics Group, Society of Women Engineers and partners with Anita Borg and Catalyst) . In support of this, it is worth noting that Dell is included in the list of 25 best IT companies for women according to Glassdoor.