Myths and legends have long been a condition for the success of the brand in the market. A product that cannot be told a story is not a brand. Well-known brands are shrouded in myths and legends, half of which are real facts from the history of their creation, and half are the fruit of the imagination of marketers. Western companies even have a special term "storytelling".

IKEA

When the first IKEA stores were opened in the US, already recognized in Europe, furniture sales fell short of expectations. After the study, it turned out that although the Americans liked the simplicity of design, they wanted the furniture to fit the larger sizes of their homes. All that needed to be done was to increase the size of the furniture.

Western Union

Western Union owned almost all of the telegraph in the United States. At the very beginning of his commercial activity, Alexander Bell, who at that time had a lot of debts, turned to WU, offering to buy out the patent for the phone for only 100 thousand dollars, but the company refused to spend the money, considering the phone to be a "toy" product. When the understanding of all the possibilities of telephone communication came, the WU leaders decided not to contact Bell and create their own system. However, Bell, who founded his own telephone company, sued WU and won. So Western Union lost the telephone business, which reduced the demand for its main service - telegraph communication.

Pampers

Procter & Gamble's lead chemist, Victor Mills, who helped his daughter take care of the children, had to repeatedly pull wet diapers from under his grandchildren, wash and dry them. Of course, he did not like the process and wanted to somehow make his life easier. Then came the idea of ​​a disposable "diaper" - a highly absorbent folded pad that was planned to be placed in specially shaped underpants. After several experiments with different materials Mills developed a new product for P&G, which they began to produce under the Pampers trademark, which became a household name.

Chupa Chups

The Chupa-Chups brand was founded in Spain in 1958 of the last century as part of the Granja Asturias company. Enrique Bernat was the first to create a lollipop (originally made of wood) that you could suck on without getting your clothes and hands dirty. The design of the brand logo to the owner of the company, Enrique Bernat, was drawn by the famous fellow countryman Salvador Dali. It was he who in 1969 came up with the shape of a flower for the Chupa Chups logo, which, with minor modifications, successfully survived to today. He also suggested placing the logo not on the side, but on top of the candy.

Land Rover

The Land Rover brand emblem has remained essentially untouched for six decades. They say that a jar of sardines inspired the creators to develop the logo. She was allegedly forgotten on the drawings by one of the engineers. The oil print from the can was copied and offered as a silhouette for the emblem of the new car.

Coca Cola

Coca-Cola was invented by pharmacist John Pemberton, consisted of coca leaves and kola nuts, was patented as a remedy for nervous disorders and was sold in pharmacies. Cocaine was not a banned substance at that time, and nothing was known about its harm to health, so it was often added to drinks instead of alcohol for pleasure and tone - Coca-Cola was not an innovation in this. When cocaine was banned, Coca-Cola was partly blamed for its popularization. Cocaine was excluded from the drink, but the positioning of the product did not change and popularity increased exponentially.

Lacoste

The captain of the French tennis team promised a crocodile suitcase to René Lacoste if he won the Davis Cup. Because of this dispute, which, by the way, was won by Rene, the American press nicknamed the tennis player "alligator". In France, the nickname Lacoste was changed to "crocodile" and stuck with him also because of his stubborn and tenacious behavior on the court. Robert George, a friend of Lacoste, drew a crocodile for him, which was later embroidered on a short-sleeved shirt in which the athlete competed.

Swarovski

Daniel Swarovski created the world's first electric grinder for cutting crystal and precious stones, which allowed him to streamline the process of creating rhinestones. Rhinestones were named after the famous 18th-century fraudster jeweler Georges Frederic Strass, who passed off faceted crystal fragments as diamonds. Thanks to the flair and taste of Swarovski, the imitation has risen to the same level as the original, and the name has become a world famous brand.

Apple

According to one of the legends, Apple owes its logo, a bitten apple, to the brilliant mathematician, the progenitor of the modern computer, who made a huge contribution to computer science and suffered for his non-traditional sexual orientation, Alan Turing.

Turing was homosexual, which was against the law in Britain at the time, and homosexuality was considered a mental illness. In 1952, Turing was charged with sodomy and convicted. He was offered a choice of two sentences - either imprisonment or suppression of libido with the help of injections of the female hormone estrogen, which in fact was chemical castration. The scientist chose the latter.

One of the effects was growing breasts and decreased libido. In addition, as a result of the conviction, he lost his job and the right to work in the field of cryptography. For a whole year, the scientist lived in seclusion, and then committed suicide by poisoning with potassium cyanide. Turing injected a solution of cyanide into an apple, biting which he died. The apple was found on the nightstand next to the dead body.

Nestle

The original logo of Nestlé, founded in the 60s of the 19th century, looked like this: a nest with three chicks and their mother. As a trademark for his first products, Henri Nestlé used the family coat of arms. At that time, the traditional family was considered to be parents and three children. Later, closer to the middle of the 20th century, the traditions changed. The logo has also changed. Now in the nest, traditionally for Europe, there are only 2 chicks.

Ariel

Further, joint research by P&G and Levi Strauss Jeans has shown that employees in casual wear are more creative and perform much more efficiently than those wearing suits. And what did they do? P&G internally introduces the right to walk on Friday in casual clothes. This news, through the efforts of both companies, received huge coverage in the press, and many corporations followed suit. The laundry detergent market grew by 20%.

Pirelli

In 2002, Pirelli broke with more than forty years of tradition and released their famous calendar with photographs of women dressed rather than naked. On the cover of the publication was placed a photo of a girl in an autumn coat, and the seventeen-year-old niece of then-US President George W. Bush was chosen as the model. Lauren Bush, the granddaughter of the 41st President of the United States (Bush Sr.), was just happy and shared her emotions with reporters: “I talked to my grandparents, and they were happy. And when I said that I would be in clothes in the photo, they were even more delighted.

Absolut

Uncle Ben's

The prototype of Uncle Ben is Frank Brown, the maitre d' of one of the pre-war Chicago restaurants frequented by Mars management in its time. The image of Uncle Ben is tied to American folklore. One of the old stories tells about a black farmer who was known throughout the country for the excellent quality and taste of rice he grew.

Michelin

At the beginning of the twentieth century, especially in the twenties, every large factory or small workshop acquired its own trademark. These were the heroes of mythology, and images of animals (the Peugeot lion and the Lacoste crocodile), and symbols created from the company's products, such as Bibendum. Bibendum was created by the cartoonist O'Galop in 1898, who brought to life the idea of ​​​​André Michelin. The myth goes that at the bike tire show all the models were stacked on top of each other. The resulting stack in shape was very reminiscent of a fat man. For more than 100 years, Bibendum has undergone major changes, but has remained a character of the Michelin concern.

Mazda

Zoom-zoom is an imitation of the sound of a fast moving object. “Zoom-zoom” is spoken by English-speaking boys playing with cars. And this is how Mazda creates the image of a brand with a sporty character, capable of introducing the buyer into a truly childish delight with its drive. By the way, when talking about Ferrari they use the expression “Vroom-vroooom”, and the Mini Cooper does “Beep-beep”.

Heinz

Red Bull

The Red Bull energy drink was born in 1982 when Dietrich Mateschitz was on a business trip to East Asia I was already interested in the widespread energy drinks there. He acquired licensing rights to the well-known Thai brand Krating Daeng (translated from Thai as “red bull”) and to use the recipe of Taisho Pharmaceuticals (Japan). When the drink was introduced to a wide market (Europe, USA), Coca-Cola was also the main competitor , and Pepsi, and Molson, and Labatt, and Anheuser-Busch.The concept was similar for everyone - they toned up and stimulated, and the Jolt Cola energy drink contained, among other things, a double dose of caffeine compared to Red Bull.

Then Dietrich Mateschitz took a risky step: he artificially doubled the price compared to his competitors, reduced the volume of containers resembling a battery, and began placing cans in stores not in the beverage department, but in any other (pay attention when the next once you go to the store - Red Bull cans, along with other energy drinks, can be found almost in the sausage department, including alcohol).

In addition, boxes of Red Bull were distributed free of charge to students on university campuses. At the student revels, Red Bull went with a bang, because by a chance and happy coincidence, it quickly turned out that it fits perfectly with vodka. Thus, a new, very popular Vodka Red Bull cocktail was born.

Hewlett Packard

HP founders Bill Hewlett and Dave Packard tossed a coin to decide whose name would come first. As you can imagine, Bill won.

Adidas and Puma

It is known that Adidas got its name in honor of one of the founders, Adolf Dasler. And Puma was created by his brother Rudolf Dasler. There is a legend that the father of the Dasler brothers worked all his life as a baker. Adolf and Rudolf Dasler together opened a workshop for tailoring sports shoes to order. Adolf had the qualities of a designer, Rudolf - a marketer.

After the Second World War and the death of their father, the brothers had a serious quarrel and divided the no longer small Dassler company (about 60 people) in half. It happened in the German town of Herzogenaurach, which the quarrel of the brothers also divided into two parts. The workers of these factories went only to their taverns, drank different beer, their children visited different schools. The companies maintained their own football teams.

And until now, an employee of one company is waiting for immediate dismissal if he is seen wearing shoes or clothing made by a competitor.

Each well-known brand has its own emblem, by which it is recognized. Usually this logo is small and simple, but some of them are elaborate and mysterious. The history of the appearance of such specific logos of several of the world's most influential fashion houses is in this article.

Lacoste

An old and respected brand. Their logo - a tiny green alligator - is known to everyone who loves fashion. In 1927, during the Davis Cup, the American press nicknamed Lacoste "the alligator" because of a dispute over which the winner of the tournament got an alligator leather suitcase. In France, Lacoste's nickname was changed to "crocodile" and stuck with him because of his stubborn and tenacious behavior on the court, where Lacoste never forgave his opponents for mistakes.
Robert George, a friend of Lacoste, drew a crocodile for him, which was later embroidered on the blazer in which the athlete performed, and then fixed as a logo for all things produced by the company.

Fendi

In 1925, the brand appeared as the name of a married couple who opened their first store. And only in 1952, the Fendi family decided to invite a professional designer, the German Karl Lagerfeld, who laid the foundation for the brand, making it the way we see it now. The designer also developed a memorable logo that is still used today. The double letter "F" apparently symbolizes the Fendi spouses.

Chanel

The famous Chanel logo was first shown to the fashion world in 1925 on a bottle of Chanel No. 5. There are several versions about the origin of the drawing. One story says that two crossed horseshoes are a symbol of success and good luck. However, most fashion historians are inclined to believe that the emblem is the initials of Coco Chanel, the founder of the French design house.

Calvin Klein

November 19, 1942 is the date of birth of the famous designer. Having started the activity of his atelier with the release of men's outerwear, Klein gradually moved on to designing clothes for women. In the 1970s, the designer adapted the classic men's suit for women's fashion. In 1970, he introduced the PeaCoat (pea coat), a double-breasted short coat with wide lapels.

This model became not only the hit of the season, but also determined the fashion of women's outerwear for almost a decade. The company logo - CK is easy to remember and gives a connection with the brand. The dark color emblem is used on Haute Couture clothing, the gray emblem is for regular garments, while the white emblem is for sportswear.

Hermes

Erme is a French design corporation that is directly associated with impeccable taste and first-class style. Erme's designer logo depicts
a horse with a carriage, which is very symbolic for the brand - the history of the company began in 1837, when Thierry Hermès founded a private company for the production of harnesses for horses. Hermes is the surname of the founder.

The next five generations of this family constantly expanded production, creating a real Hermes empire. At the beginning of the twentieth century, Hermès production was supplemented by leather haberdashery and luggage bags. At the same time, it was applied unique technology processing leather products with a special, "saddle", seam. This is how the Hermes style was born.

Burberry Prorsum

The company's success began with the invention of a waterproof material - gabardine - and its use in raincoats and long waterproof coats for soldiers. In 1901, Burberry already had a large order for these clothes. He marked the order with his new emblem - a horse rider in armor and a spear in his hand was registered as a trademark of the brand. The knight's costume was a copy from the original.

The Latin word "Prorsum", used in heraldry as a motto meaning "Forward", reflects the company's desire for progressive innovation, and the spear is a symbol of the protection of tradition.

Versace

The Versace logo is symbolically linked to Greek mythology. The head of the Gorgon Medusa, as conceived by the couturier, symbolizes the fact that he turns the audience into stone with his collections. The designer's logo was invented in 1978 by Gianni Versace himself, who was obsessed with classic themes. Thus, the jellyfish was the best option for him, since it was she who he considered "the embodiment of fatal attraction."

Everything ingenious is simple. Collected in this article short stories origin of names worldwide famous brands once again confirm this law of life.

Adidas

The founder of Adidas was named Adolf Dassler, Adi for short. His first company was called even more unpretentious - Dassler, but by agreement with the co-founder of Dassler, brother Rudolf, with whom they had a strong quarrel 60 years ago, none of them had the right to use this name anymore.

Adobe Systems

In 1982, forty-year-old Xerox programmers John Warnock and Charles Geschke quit and formed a company to manufacture software. They named it Adobe, after the creek that ran behind Warnock's house.

Apple

Apple is the favorite fruit of company founder Steve Jobs. After three months of trying in vain to find a name for the new business, he gave his partners an ultimatum: "I'll name the company Apple if you don't come up with a better one by 5 o'clock." Apple Macintosh is the name of a variety of apples sold in the United States.

Audi

Audi is translated from Latin as "listen!". This is the Latin version of the name of the founder of the company - August Horch

bmw

BMW stands for Bayerische Motoren Werke. English version - Bavarian Motor Works.

Canon

In 1930 in Japan, Goro Yoshida and his half-brother Saburo Uchida formed a company with the name Precision Optical Instruments Laboratory in Japan, which tells us nothing. Four years later, development led to the creation of their first camera, which they named the Kwanon, after the thousand-armed Buddhist deity of mercy.
The company registered to protect its trademark a lot of words that were similar in sound to Kwanon. One of them - Canon, already known to us - eventually replaced the original name due to disagreements with religious figures. From English Canon is translated as "Canon", and from French - "Cannon".

Casio

In honor of the company's founder, Kashio Tadao.

Cisco

Short for San Francisco.

Coca Cola

The main ingredients of Coca-Cola, when the drink was opened, were as follows: three parts of coca leaves (from the same leaves the drug cocaine was obtained) to one part of tropical cola tree nuts.

Compaq

From Comp and paq (small integrated part).

corel

In honor of the founder of the company, Michael Copeland (Dr. Michael Cowpland). Stands for COwpland REsearch Laboratory (Copeland Research Laboratory).

Daewoo

The founder of the company, Kim Woo Chong, called the company modestly, "Big Universe", which is translated from Korean.

FIAT

The company was founded in 1899. Fiat is short for Fabbrica Italiana Automobili Torino (Italian Automobile Factory of Turin). In addition, this abbreviation can be translated from Latin as an independent word, often used in church life - "let it be."

Fuji

Everything is very simple here, in honor of the highest and most famous mountain in Japan, Mount Fuji.

Google

This is the second name of the most famous search engine in the world, the first was BackRub. But soon it was replaced by Google. This is a slightly altered word "googol", denoting the last of the numbers that have at least some meaning - one with a hundred zeros.

hallmark

One of the most famous companies in the world in the industry of congratulations (postcards, etc.). The word Hallmark refers to the hallmark that English guild masters have been putting on their products since the 14th century, as evidence that the guild vouches for quality.

Honda

The name of the founder is Soichiro Honda.

hot mail

Founder Jack Smith came up with the idea of ​​accessing e-mail via the web from anywhere in the world. When Sabeer Bhatia showed up with a business plan for this service, he went through all the words ending in "mail" and eventually settled on hotmail, as the name contained the letters HTML (web page markup language).

HP (Hewlett-Packard)

Founders Bill Hewlett and Dave Packard tossed a coin to decide whose name would come first in the title. As you can imagine, Bill won.

Hyundai

In Korean, "present" (time).

IBM

IBM was founded in 1924, its name stands for International Business Machines ("International Business Machines").

IKEA

Ingvar Kamprad (founding father) lmtaryd (home farm) A gunnaryd (home village in Småland, Sweden, where young Ingvar Kamprad was born and started his pen mail business).

Intel

Bob Noyce and Gordon Moore wanted to name the company Moore Noyce, but by that time there was already a chain of hotels with that name. So they decided to stick with INTegrated Electronics.

Kodak

K is the favorite letter of George Eastman, the founder of the company. He looked for words beginning and ending with this wonderful letter. Moreover, in all alphabets "K" is written the same way. In the end, Kodak was chosen, supposedly this is the sound the camera makes when shooting.

Lego

It comes from two Danish words: leg (play) and got (good). And in Latin, lego means “I read”, “I connect”.

LG

Initially, these were two separate organizations: the cosmetics company Lucky Chemical Industrial (since 1947) and the GoldStar radio-electronic plant (since 1958). After the merger, the company received the name Lucky Goldstar, and in 1995 changed it to LG Electronics, simply shortening the name to an abbreviation.

Microsoft

MICROcomputer SOFTWARE. Originally written as Micro-Soft. Then the dash was removed.

Mitsubishi

Invented by the founder of the company Yataro Iwasaki (Yataro Iwasaki) in 1870. in Japanese, mitsu means three, and hishi means diamond. The letter "b" turned out to be the sixth not because of a mistake, but because the Japanese usually pronounce "h" in the middle of a word like "b". As for the logo, contrary to popular belief, it is he who is primary, and not the name. And it looks like this because the shamrock was the family crest of the founder of the company.

Motorola

Founder Paul Galvin came up with the name when his company was starting to manufacture car radios. The names of many audio component manufacturers at that time ended with "ola", the fashion was so strange.

NEC

Abbreviation for Nippon Electric Company, Ltd, which was made redundant in 1983.

Nike

In 1978, Blue Ribbon Sports was officially renamed Nike, Inc. It is believed that the name is taken from the name of the goddess of victory Nike.

Nikon

Originally Nippon Kogaku, means "Japanese optics".

nintendo

Composite of three Japanese characters"Nin-ten-do", which can be translated as "heaven bless hard work". Playing is so hard.

Nissan

Formerly known as Nippon Sangio, meaning "Japanese Industry".

Nokia

In 1865, Knut Fredrik Idestam founded a paper and pulp mill in southwestern Finland. The company began to bear the name Nokia after it moved to the banks of the Nokianvirta River in the city, in fact, Nokia. The very word "Nokia" in Finnish means a dark, very furry animal, something like an ermine.

Pepsi

First made in the 1890s in New Bern, North Carolina by pharmacist Caleb Bradham. On August 28, 1898, Brad's drink was renamed Pepsi-Cola. The Pepsi-Cola trademark was registered on June 16, 1903. According to one version, Caleb Bradham derived the name "Pepsi" from the word pepsin (a digestive enzyme that helps break down protein). According to another version, Caleb Bradham borrowed the name "Pep Kola" from one of the local competitors, slightly corrected it and called his drink Pepsi-Cola.
According to another version, Caleb and his visitors simply liked the sound of this word, because it reflected the fact that the carbonated drink gave some vigor and energy (pep - good spirits, energy, liveliness).

Philips

The company was named after its founder, Friedrich Philips and his son Gerard, who founded it in 1891 in Eindhoven to produce light bulbs. Until now, they have not refused to bring light to the people, but they have replenished their assortment with a couple of hundred more items.

Puma

This company was owned by the brother of the founder of Adidas, Rudolf Dassler. After the historic scandal at Dassler, the brothers parted on opposite sides of the river and founded each own enterprise. Initially, Puma was called Ruda, in honor, as you understand, of Rudolf himself, but the name had to be changed in favor of euphony and memorability, leaving the base - four letters, identical vowels, a similar first consonant.

Samsung

In Korean, "samsung" means "three stars".

Sanyo

Chinese for "Three Oceans".

Sharp

The origins of the etymology lie in the 10s of the last century, when the Tokyo resident Tokuji Hayakawa began the production of a branded product - an ever-sharp mechanical pencil that does not require sharpening. Sharp in English "sharp".

Siemens

Founded in 1847 by Werner von Siemens.

Sony

The company's original name in Japanese was "Tokyo Tsushin Koge Kabushiki Kaisa" and translated into English as "Tokyo Telecommunications Engineering Company". The founders of the company, Akio Morita and Masaru Ibuki, searched for a long time for the right word for short name and came across the Latin word sonus (sound). In the 1950s, the American word sonny was popular in Japan, consonant with the word sonus and the word sunny (sunny). What could be better? But the word sonny, written in hieroglyphs, meant "unprofitable." Then Akio Morita came up with the idea of ​​\u200b\u200bcrossing out one letter "n" and called the company "Sony".

Subaru

The name of the constellation Pleiades, which in Greek was also called the Seven Sisters. And that's just the "Seven Sisters" in Japanese "Subaru". Literally, the brand-name is translated into Russian as "to unite into one whole." The Pleiades constellation is displayed on the company logo.

swatch

Short for Swiss Watch

Toshiba

It got its name from the abbreviation in 1978 of the former name of Tokyo Shibaura Elektric Co., Ltd, obtained from the merger of Tokyo Denki, which dealt in household electrical appliances, and Shibaura Seisaku-sho, which produced heavy electrical equipment.

Toyota

Named after the founder Sakichi Toyoda. Later changed to a more euphonious Toyota. In Japanese, it consisted of 8 letters (a lucky number in Eastern culture).

viagra

The first part of the word, "vi-", is taken from the words virility (potency), vitality ( life force), vigor (energy). And the ending "-agra" means "catch", "grab".

Xerox

It comes from the Greek "Xer", which, contrary to the guesses of especially witty comrades, is translated as "dry". The fact is that at the time of composing the name for the future copying giant (late 40s), there was only wet copying, and the author wanted to emphasize the use of dry dye powder in the technology. In English-speaking countries, the brand name sounds not “Xerox”, but “Zyrox”.

Yahoo

The word was coined by Jonathan Swift in his book Gulliver's Travels. That was the name of one nasty tribe that Gulliver had to face in his travels. Founders of Yahoo! Jerry Yang and David Filo chose this name because they called themselves yahoo. Besides, it's such an exclamation of joy.

3M

Mathematical notation of the three-fourths of an acronym for the Minnesota Mining and Manufacturing Company (Minnesota Mining and Manufacturing Company).

What will happen if you translate the names of well-known companies into Russian: literally, creatively, with humor, or all together.

What forms do you see? It's just your imagination...

English graphic designer Graham Smith created original series Brand Reversioning, in which the corporate identity of one brand was replaced with the corporate identity of another, often competing with it.

Facts about the origin of the names of famous world brands

Adobe- named after the Adobe Creek, which flowed behind the house of the founder of the company, John Warnock (John Warnock).

Adidas- in honor of one of the founders, Adi Dasler.

Apple- the favorite fruit of the founder of the company, Steve Jobs (Steve Jobs). After three months of trying in vain to find a name for the new business, he gave his partner an ultimatum: "I'll name the company Apple if you don't come up with a better one by 5 o'clock." Apples Macintosh is the name of a variety of apples sold in the United States.

Canon- in honor of Kwanon, the Buddhist god of mercy. Changed to Canon to avoid protests from religious organizations.

Casio- in honor of the founder of the company, Kashio Tadao.

Cisco San Francisco for short.

Compaq- from Comp and paq (small integrated part).

corel- in honor of the founder of the company, Michael Copeland (Dr. Michael Cowpland). Stands for COwpland REsearch Laboratory (Copeland Research Laboratory).

Daewoo- the founder of the company Kim Woo Chong (Kim Woo Chong) called the company modestly, "Big Universe", that's how it is translated from Korean.

Fuji- in honor of the highest mountain in Japan, Fuji.

Google- the name comes from the word Googol, meaning one followed by 100 zeros. And Google was written on the check that the founders of this project (among which, by the way, the former Russian Sergey Brin) received from the first investor. After that, they called the search engine that way.

HP(Hewlett-Packard) - Founders Bill Hewlett (Bill Hewlett) and Dave Packard (Dave Packard) tossed a coin to decide whose name would be the first in the title. As you can imagine, Bill won.

Hitachi Dawn in Japanese.

Honda is the name of the founder of Soichiro Honda.

Honeywell The name of the founder is Mark Honeywell.

hot mail— Founder Jack Smith came up with the idea of ​​accessing e-mail via the web from anywhere in the world. When Sabeer Bhatia showed up with a business plan for this service, he went through all the words ending in "mail" and eventually settled on hotmail, as the name contained the letters HTML (web page markup language).

Hyundai- in Korean "present" (time).

IBM— International Business Machines.

Intel Bob Noyce and Gordon Moore wanted to name the company Moore Noyce, but by that time there was already a chain of hotels with that name. So they decided to stick with INTegrated Electronics.

Kawasaki- in honor of the founder of Shozo Kawasaki.

Kodak- K is the favorite letter of George Eastman, the founder of the company. He looked for words beginning and ending with this wonderful letter. Moreover, in all alphabets "K" is written the same way. In the end, Kodak was chosen, supposedly this is the sound the camera makes when shooting.

Konica- Formerly known as Konishiroku Kogaku.

LG are the first letters of two Korean brands Lucky and Goldstar.

lotus— Mitch Kapor, founder of the company, was a meditator. Hence the name (lotus position).

Microsoft— MICROcomputer SOFTWARE. Originally written as Micro-Soft. Then the dash was removed.

Mitsubishi- invented by the founder of the company Yataro Iwasaki (Yataro Iwasaki) in 1870. Means "Three Diamonds" in Japanese. The name is also displayed in the company logo.

Motorola Founder Paul Galvin came up with the name when his company was starting to manufacture car radios. Many audio component manufacturers at the time ended with "ola".

Mozilla Foundation is the successor to the Netscape Navigator browser. When Marc Andreesen, the founder of Netscape, created a browser to replace Mosaic, it was internally called Mozilla (Mosaic-Killer, Godzilla).

Nabisco- originally "The NAtional BISCuit COmpany", changed to Nabisco in 1971.

Nikon- originally Nippon Kogaku, means "Japanese optics".

nintendo- a composite of 3 Japanese characters "Nin-ten-do", which can be translated as "heaven blesses hard work."

Nissan- formerly known as Nichon Sangio, which means "Japanese industry".

Nokia- started as a woodworking factory, grew into a rubber products manufacturer in the Finnish city of Nokia.

Novell The name was coined by the wife of co-founder George Canova. She mistakenly thought "Novell" was French for "new".

Oracle Company founders Larry Ellison and Bob Oats were working on a CIA consulting project codenamed Oracle. Later the project was closed, but the name remained.

Sanyo"Three Oceans" in Chinese.

SAP- "Systems, Applications, Productss in Data Processing", founded by 4 former IBM employees who worked in the Systems / Applications / Projects group.

SCO— from Santa Cruz Operation.

Siemens- Founded in 1847 by Werner von Siemens.

Sony- from the Latin "Sonus" (sound) and "sonny" (youngster in slang).

Subaru- by the name of the constellation. It is also displayed on the company logo.

SUN- founded by 4 university friends, short for Stanford University Network.

Suzuki named after founder Michio Suzuki.

Toshiba- was founded after the merger of consumer goods company Tokyo Denki (Tokyo Electric Co) and electrical company Shibaura Seisaku-sho (Shibaura Engineering Works).

Toyota- named after the founder Sakichi Toyoda. Later changed to a more favorable Toyota. In Japanese, it consisted of 8 letters (lucky number in Japan).

Xerox- Inventor Chestor Carlson, wanted to reflect the word "dry" in the name (since at that time only wet copying existed). "Xer" is Greek for dry.

Yahoo- the word was coined by Jonathan Swift in his book Gulliver's Travels. That was the name of a repulsive, disgusting person. Founders of Yahoo! Jerry Yang and David Filo chose this name because they called themselves yahoo's. However, now the name stands for Yet Another Hierarchical Officious Oracle.

3M— Minnesota Mining and Manufacturing Company

Procter & Gamble

William Procter and Joseph Gamble became friends because they were married to twins (I mean, one each). Actually, their father-in-law, whose surname history has not preserved, advised them to do business.

Hennessy

The world's most popular French drink was invented by Irish-born Englishman Richard Hennessy in 1765.

Heinz

You probably noticed that every bottle of sauce says "57 varieties". it turned out like this. In 1896, company founder Henry John Heinz was traveling by train to New York on some minor business when he saw a shop with a sign "21 kinds of shoes!" on an unnamed half-station. Heinz really liked the numerological approach to advertising. so the number appeared on the bottles. The most interesting thing is that even then, 114 years ago, 60 products were produced under the Heinz brand (today there are about 5,700 of them - plus or minus a couple of hundred). The fact is that the number 5 was Heinz's favorite number, and 7 was his wife's.

Starbucks

Since the company was founded in 1971 by two teachers ( in English and history) and one writer, don't be surprised she's named after a minor character in Melville's Moby Dick, specifically Ahab's first mate, Starbuck. The two-tailed siren (not a mermaid!) on the logo is also borrowed from the Pequod figurehead. By the way, until 1992, the Starbucks logo was brown, and until 1987, the siren sported topless.

Hewlett Packard

The founders of the company, Bill Hewlett and Dave Packard, tossed a coin to determine the order of their names in the name.

Nike

This refers to Nike - the Greek goddess of victory. The swoosh logo was created in 1971 by student Caroline Davidson for a royalty of $35.

Patek Philippe

During its existence, the company has changed several names. The first was "Patek, Czapek & Co" (Patek, Czapek & co) - in honor of the founding partners: Polish emigrants and part-time watchmakers Antoni Patek and Francis Czapek.

Nestle

Nestle today is personified by two chicks in the nest and their mother. In the 19th century, when the company was founded, there were three chicks, because that was the number of children at that time it was customary to have in an average European family. Along with the traditions, the logo has also changed.

Asus

Meaning pegasus (pegasus). It was decided to cross out the first three letters in order to automatically get to the beginning of the alphabetical lists.

Nokia

Nokia started out as a woodworking factory and got its name from the area where one of its paper mills was built.

Chupa Chups

The author of the unchanged Chupa Chups logo is Salvador Dali. The Spaniard Enrique Bernart decided to turn to him, who in 1958 inherited a company that produced a bunch of different gizmos (more than 200 products). Bernart came up with the idea of ​​planting popular lollipops at the time and from now on producing only this type of product. By the way, Chupa Chups is translated from Spanish as "suck a sucker."

Hugo Boss

The tailor of the same name of his company started the clothing business twice. For the first time - in 1924. The company lasted 6 years and went bankrupt during the German financial crisis. Hugo Boss (that's how his name is pronounced in the original) was so upset that he joined the NSDAP in 1931, and a couple of years later he received an order to sew uniforms for the SS (the design, by the way, was made by an outsider - Walter Heck). In 1945, after the defeat of the Nazis, Boss began to be strangled with fines. Hugo could not stand all this leapfrog and died in 1948, but his work lives on.

Disney

Walt Disney's real signature has nothing to do with his company logo.

Ikea

The name consists of the initials of its founder, Ingvar Kamprad, and the first letters of the names of his family farm, Elmtard, and the neighboring village of Agunnarid.

Coca-Cola

We'd love to tell you the nasty story that the very first Coca-Cola recipe contained the purest cocaine, but that's not true. There was indeed an invigorating extract of the leaves of the coca plant, but it had nothing to do with cocaine in its current sense. But on the other hand, the first version of the drink contained alcohol and was sold in pharmacies as a cure for insomnia and neuralgia. True, shortly after the start of sales in America, prohibition occurred, and the founder of the company, John Pemberton, had to come up with a non-alcoholic version, the modern version of which many drink to this day.

Snickers

Snickers was the name of the beloved horse of the Mars family, owners of the chocolate empire.

Barbie

Designer Jack Ryan, who invented Barbie for Mattel, took as a model the German doll Lily, the heroine of shameful comics published in the 50s newspaper Bild. By occupation, the doll was a highly paid prostitute, completely devoid of disgust and moral principles. All Ryan did was smooth her nipples and, to put it mildly, wipe her lips.

Land Rover

The Land Rover logo, according to one version, was created from the outline of a can of sardines, which one of the engineers forgot among the drawings, and the designers ended up right there.

Windows 95

The melody that plays when the operating system starts up was written by Brian Eno. It is officially called the Microsoft sound.

Fedex

Remember the famous arrow on the Fedex logo? And it is there - formed by spaces between e and x. designer Lindon Leader assures that this way the logo gradually acts on the subconscious, hinting at the swiftness and perseverance of the company.

Marlboro

Initially, Marlboro was advertised as soft women's cigarettes that (attention!) Do not smear lipstick. After the failure of this venture, the brand refocused on cowboys and sympathizers. In this capacity, it lives and thrives to this day.

Zara

They say it only takes a couple of weeks for a brand to start producing and selling a new line of clothing, while for most other brands it takes six months. During the year, Zara designers develop about 10 thousand new models! True, they are often inspired by other people's ideas.

Procter & Gamble

There is a myth that P&G is to be thanked for being able to wear anything but suits to work. The company, promoting its washing powders, conducted research and proved that employees in ordinary clothes are more useful. Suits were no longer worn and dry-cleaned, and sales of powders soared.

Brands that have become household names

• scuba diving
• aspirin - aspirin
• vaseline - vaseline
• heroin - heroin
• jacuzzi - jacuzzi
• jeep - jeep
• voice recorder - dictaphone
• diplomat - diplomat
• dichlorvos - dichlorvos
• yo-yo - yo-yo
• sneakers - keds
• brandy - cognac
• xerox - xerox
• tape recorder - magnetophone
• diapers - pampers
• scotch - scotch
• thermos - thermos
• teflon - teflon
• toilet - unitas
• eskimo - eskimo

The most expensive Russian brands (according to mpp consulting agency)

• Beeline - $7552 million
• MTS - 6115 million $
• Baltic - 2560 million $
• Green Mark - $1188 million
• Lukoil - $1,040 million
• Prostokvashino - $790 million
• Klinskoye - $680 million
• Rastishka - $550 million
• Putinka - $540 million
• Megafon - $512 million

Brands that will soon be gone (according to businessinsider.com)

Motorola. The company, which was ranked second in the global list of mobile phone manufacturers three years ago, today boasts a total debt of almost $4 billion. according to some reports, the brand will soon be bought by one of the Asian tech giants and dissolved in itself without a trace.

Palm. Apparently, in the world of smartphones, where with an iron hand iPhone and Blackberry rule, there is no third place.

Kodak. The company never really recovered from the death of film photography. Kodak's entry into the digital printing market was delayed so long that it ended up being useless.

Canon. This is a westernized adaptation of the original brand: originally meant Kwanon - the thousand-armed Buddhist bodhisattva of goodness and mercy.

M&M'S. The caramel shell for chocolates was invented during World War II: M&M`S were included in the diet of soldiers. Melting in the mouth, and not in the hands, was then a matter of life and death: fingers smeared with chocolate could prevent them from grabbing a machine gun or putting on a helmet in time.

International brand mutations

You may be aware that the launch of Blue Water mineral water failed in Russia (say it out loud - and you will immediately understand what it is), and Visit condoms were renamed Vizit. This also happens in other countries.

Spain: Mitsubishi Pajero in Mitsubishi Montero. The word "pajero" in Spanish literally means "bird", but is widely used in the meaning of "passive homosexual".

UK: Nuts at Topic. "Nuts" in English means, excuse me, "eggs", and not in a gastronomic sense.

Russia, Poland, Ukraine: Сrest in Blend-a-med. Agree, a toothpaste called "cross", not sold in a church shop, would look strange.

Russia: Daewoo Kalos in a Chevrolet Aveo. the original name of the model was somehow more honest, or something.

Europe: VAZ-2101 Zhiguli in Lada. The word "Zhiguli" was too consonant with the international "Gigolo".

Russia : Clean in Mr. Proper. Obviously, marketers were afraid of unnecessary connotations with the words "jammed" and "wedged".

English-speaking countries: Ax in Lynx. Because using an “axe” after a shower would be somehow strange.

The best slogans of the century (according to adme.ru)

• Sony - Like.no.other
• Nokia - Connecting people (connecting people)
• Motorola - Hello moto
• Apple - Think different (think differently)
• Hsbc - The world`s local bank ( local world bank)
• Nike - Just do it (just do it)
• McDonald`s - I`m lovin` it (That's what I love)
• Whiskas - Your pussy would buy "whiskas" (Russian creative)
• Mazda - Zoom-zoom (dryn-dygydyn)

This is a small article about what the signs familiar to the eye mean and who invented them.

* * *

So-called Mobius loop symbolizes the three phases of material processing:

• garbage removal
• garbage recycling
• production of goods from recycled raw materials

Its creator, a Stanford University student and winner of the 1970 Earth Day design competition, did not register his mark and therefore the symbol is not a trademark. But any manufacturer can use it to avoid claims from the "greens". Goods marked with this sign can be recycled.

* * *

CANON

Saburo Uchida and Goro Yoshida created a company in 1933 that was supposed to produce Japanese cameras, which should not be inferior in quality to German counterparts. They bought and dismantled German camera samples to create their inexpensive 35mm camera. They named the company Canon after the deity of Japanese mythology Kwannon, but due to fear of persecution by religious organizations, the name had to be slightly changed.

* * *

Nike

In 1971, design student Carolyn Davidson sold her idea, inspired by the winged Greek goddess of victory, Nike, to a company that had just started for $35. Later, for the sake of economy, the company drops the name from the logo and starts the fight for dominance in the world of sporting goods with only one Swoosh.

* * *

The Marlboro logo was launched in 1924 as a women's brand. In 1955 designer Frank Gianninoto placed cigarettes in a new pack of red and white flowers convertible, slapped the name in bold Wild West style, and turned it into a design classic. The lone cowboy and the stigma of Marlborough County (South Carolina) united in a single impulse, and began one of the most colorful and longest advertising campaigns in the world.

* * *

McDonalds, the symbol of the most famous fast food. The two golden arches logo first appeared in 1962, when designer Jim Schindler ditched the speed chef image in favor of a stylized "M" based on two specific arches of the first McDonalds restaurant in Phoenix.

* * *

For thousands of years, the swastika has personified the peaceful sign of the sun in almost every ancient culture. To "resurrect" Germany, the Nazis used this symbol, placing it on the flag, turning it into an international symbol of fear and hatred. Nationalists in the 19th century borrowed this sign from German folklore, mistakenly attributing it to Aryan culture.

Photos from open sources

Our past makes us who we are. Everyone has some kind of story behind them that in one way or another changed their worldview and life. Some stories are quite boring, while others can be listened to with bated breath and wondering what is even possible. This also applies to brands such as those listed below.

1. FedEx Rescue
In the early 1970s, just a few years after FedEx was formed, the fledgling company was already in dire straits, losing up to a million dollars a month. At some point, it seemed that they would not be able to meet their financial obligations. While waiting for his plane, Fred Smith, the company's founder, impulsively boarded a flight to Las Vegas, where he won $27,000 in blackjack. The company was saved.

2.Lamborghini sports cars come from the pride of Enzo Ferrari
Lamborghini was originally a tractor manufacturer. Its owner, Ferruccio Lamborghini, was interested in luxury cars, especially Ferraris. While performing a routine check, Lamborghini discovered that the clutch in his Ferrari was broken. He also noticed that the car used the same clutch as his tractors. When he suggested that Enzo Ferrari replace the clutches in his cars with better ones, Ferrari simply kicked him out, saying that he was a tractor manufacturer and did not understand anything about racing cars. We all know what happened next.

3 BMW Started Making Cars Because Germany Lost In World War I
Initially, BMW was an aircraft manufacturing company. After Germany's defeat in World War I, all aircraft manufacturing companies had to cease production as part of one of the many terms of the Armistice Treaty signed at Versailles. When the company faced bankruptcy, BMW switched to making motorcycles, and shortly thereafter, in 1928, they began making cars. The current company logo is a tribute to the aviation heritage.

4. Coca-Cola and American Prohibition
Coca-Cola was originally created by John Pemberton, a wounded Confederate colonel who wanted to find something that would help him get rid of his morphine addiction. He called it French Coca Wine, a nerve tonic. When Atlanta passed alcohol prohibition legislation in 1886, Pemberton had to redesign the formula and make a non-alcoholic version of his tonic. He named the drink Coca-Cola, the drink we all know and love.

5. The history of the McDonald's logo
The McDonald's logo is one of the most recognizable in the world, probably the second after Coca-Cola. But the truth is that the name of the company owner was not taken into account when creating the logo. The architecture of the original store had golden arches on both sides, because the owner wanted people noticed McDonald's from a distance. Therefore, when creating the logo, this particular architectural feature of the restaurant was taken into account.

6. Meaning of the Nike badge
Originally named BRS (Blue Ribbon Sports), the company was renamed Nike, the winged Greek goddess of victory. The famous symbol symbolizes her wings and speed.

7. The Apple logo is not a tribute to Alan Turing
The truth of creating a famous company logo is far from poetic. The most popular version is that Steve Jobs' favorite fruit was an apple. It also explains why their first computer was named after his favorite variety of McIntosh apple.

8. UPS was founded by 2 kids with a bike and $100
United Parcel Service, or UPS, as you know, started from scratch. In 1907, 19-year-old James Casey founded the company with only $100 borrowed from a friend and a bicycle. The teenager took over as president, CEO and chairman of the company. Today, UPS is one of the largest package delivery companies in the world.

9 Fanta Was Created In Nazi Germany
In the midst of World War II Nazi Germany subjected to several trade embargoes. Due to the lack of raw materials and ingredients, the head of Coca-Cola Deutschland. Max Keith decided to create a new drink for the German market using what they had - "leftover leftovers". The name comes from the German word for fantasy (Fantasie).

10. Puma and Adidas exist because of a family feud.
In the 1920s, brothers Rudolph and Adolf "Adi" Dassler ran the successful Dassler Brothers Shoe Factory. However, during World War II, misunderstandings became noticeable between the brothers. Rudolph was captured by American soldiers and accused of belonging to the Waffen SS, although in reality this was not the case. Rudolph was sure that his own brother had spoken against him. The split created two companies, Rudolph founded Ruda (later renamed Puma), while Adi founded Adidas. They never reconciled, and were buried in the same cemetery, but as far apart as possible.

Every day we see beautiful posters, posters, posters on television, on billboards, in public transport. We are surrounded by many names, slogans, logos. Some of them are little known, and some are known all over the world. But have you ever wondered how the logos of the most famous companies in the world were created? Where did the bitten Apple apple come from, why is the Nike checkmark so popular, and who invented it, why are the three stripes of Adidas so simple, but at the same time so popular? Today we will tell 7 small stories, each of which will tell about the creation of logos for famous brands. We are sure that this article will be of interest to everyone who is interested in the history of the development of large corporations, because it is with the logo that the life of the company begins.

Close relationship between Chupa Chups and Salvador Dali

Salvador Dali is one of the brightest and most famous representatives of the surrealist movement. The artist, sculptor, graphic artist, director and writer made an undeniable contribution to the development modern world. And, it would seem, what does he have to do with Chupa Chups. Not many people know that it was Salvador who created the world-famous logo of sweet candies on a stick.

The idea of ​​producing sweet candy on a stick was so interesting and promising that the founders of the company did not spare a tidy sum of money to attract the well-known artist Salvador Dali to create the logo. Looking ahead, we can easily say that the money invested paid off with interest, because the Chupa Chups logo turned out to be interesting, simple, not intrusive and understandable.

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As Dali himself said, the work on the logo took no more than an hour - from the development of an idea to its final completion. He took the colors of the Spanish flag as a basis, added rounded shapes to the letters, put it all in a frame, and that's it. Just like that, within one hour, one of the most famous and recognizable logos in the world appeared.

Carolyn Davidson and the famous Nike swoosh

Surely, every time you see the Nike logo, you ask yourself the question: “How did this tick become so popular?”. I don't know about you, but this question pops up in my head all the time. After all, a damn simple logo, but at the same time incredibly concise, clear, memorable. And the creator of the Nike logo is Carolyn Davidson. While still a student at Portland State, young Carolyn entered a competition to design a logo for a new company. Then her "tick" did not cause much enthusiasm among the leaders of Nike. “I don’t really like this logo, but I am sure that it will help us become popular,” said one of the founders of the company.

A very interesting fact is that Carolyn received only $35 for her work. How much do you think this logo is worth now?

Frank Robinson and Coca-Cola

It would seem that such a well-known brand, such a recognizable logo, was definitely developed by a team of professional designers and marketers. Well, how else. Coca-Cola is known all over the world, and their red logo and peculiar font cannot be confused with anyone else. But in fact, everything is much simpler. The logo for Coca-Cola was created by Frank Robinson, an ordinary accountant of the company. At that time, they did not yet know what the company would be called, and Frank chose the name Coca-Cola. I placed this name on a red background, and used the standard script for that time to write. It was this "font" that was considered the standard of calligraphy and the beauty of calligraphy. This is how the world saw one of the most famous logos of our time. True, time took its toll, and about once every ten years, Coca-Cola changed the design of its logo. But those traditions, the red background and the special font that were laid down in the very first years, have never changed.

Milton Glaser and the world-famous "I Love NY" sign

Often on the streets you can see young people in T-shirts with the words "I Love NY". It is noteworthy that the creation of this inscription led to the birth of a whole fashion for “love confessions”. Now in every city you can meet people with inscriptions telling how much they love their city. In Moscow you can often see "I LoveMoskov", in London "I Love UK". It's not uncommon in other big cities, either.

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And it all started with the fact that a young designer Milton Glaser in the mid-70s, on a voluntary basis, completely free of charge, created a simple, but at the same time incredibly popular logo. Thus, he expressed his love for one of the most beautiful cities in the United States, and supported the initiative of the city authorities, who sought to attract more tourists to New York. Over time, this sketch fell in love with many citizens who happily bought T-shirts, caps, jackets, and other things with this inscription.

An interesting fact is that Glaser sketched one of the most famous logos on a piece of paper while riding in a taxi. Now this first prototype of the "I Love NY" logo is stored in the Museum of Modern Art in New York.

The NeXT logo was created in just 2 weeks

The founder of Apple, Steve Jobs, also faced great difficulties in his life. If you don't know, he was even fired from the company he founded. But Steve never faltered, and even after leaving Apple, he founded another computer equipment company, NeXT. The symbolic name is next. Probably, in this way, Jobs wanted to emphasize that he does not stop, and is ready to develop the next company with even more fuse. But today we are interested not so much in the foundation and development of NeXT as in the creation of the company's logo.

The famous graphic designer Paul Rand was commissioned to develop the logo. He gave Jobs a tough ultimatum: "You pay me $100,000 and I'll provide you with one version of the logo that suits you." As a result of such cooperation, the world saw the NeXT inscription made in the style of Jobs.

The work was accepted immediately, without any edits. The only thing that Steve noticed was the need to highlight the letter "E" in yellow.

It is worth noting that Paul Rand had previously designed logos for IBM (a huge computer corporation), UPS (a worldwide delivery service for goods), and a dozen other medium and small companies.

Rob Yanov and the Rainbow Apple

I am sure that each of you knows what the Apple logo looks like. And everyone knows and heard about the founder of the company, Steve Jobs. But few people can name the name of the one who created the world famous logo. We are sure that 9 out of 10 will say that Steve himself came up with a bitten apple, but this is absolutely not true. Apple had an initial logo that showed Newton sitting under a tree and writing something. Steve did not like this option, because from a young age he gravitated towards simplicity and minimalism. As Jobs said, “Icons should be lickable.” This is exactly what he demanded from Rob Yanov, the designer working on the new Apple logo. The only wish he received from Steve Jobs was: "Don't make it sugary."

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A few weeks later, several options were presented to the court, among which were rainbow apples (bitten and not bitten). Steve chose the option that seemed more original and interesting.

Now Apple products are used by hundreds of millions of people around the world, and their logo is one of the most famous and recognizable.

The most popular three stripes in the world

Adidas is a company that is a leader in the sportswear market. This is no longer just a brand, it is an entire industry that dictates the style of more than one generation of sports fans. For a very long time, the Adidas logo was a shamrock and three stripes. It is noteworthy that no designers and professionals were involved in creating the logo, and the concept itself was proposed by the founder of the company, Adi Dassler.

For almost 22 years, from 1972 to 1994, the logo was unchanged. But in the early 90s, under the dictation of new fashion trends, the company slightly reworked the “shamrock”, which had already become beloved by the whole world. Now the clothes sported an angular logo, which was made in the old traditions, while maintaining the theme of the three stripes. Since 2008, Adidas has been releasing a separate line of clothing and shoes called "Adidas original", which combines the fashion of the 80s, and the original logo created by Adi Dassler.

Three-beam star Mercedes

Mercedes was founded in 1926. But the logo that became known to the whole world appeared decades earlier. The official version says that the Mercedes logo means the trinity - earth, water and air. It was on the ground (in cars), on the water (in boats and yachts), and in the air (in airplanes), that engines produced at Mercedes factories were used. There is also an unofficial version, which says that for the first time the founder of Mercedes-Benz, Gottlieb Daimler, used a three-pointed star. He wrote a letter to his wife, and it was with this symbol, a star with three rays, that he marked the place where they would be new house. Gottlieb's sons slightly modernized their father's star and placed it on the company logo.

Pavel Durov and Vkontakte

And I would like to finish our review with the logo of one of the most popular social networks in the world, Vkontakte. It is incredibly simple, concise, conveys the essence of the company and its purpose. As Pavel himself said, it took no more than 10 minutes to create the logo. He took unobtrusive colors, blue and white, and made the inscription a standard font. As a result, we got a simple logo, which is seen daily by more than 50 million visitors of the social network Vkontakte. Over time, the logo was further simplified, and just the letter “B” was left on the background. famous colors companies.

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One could continue this list by adding more than one hundred well-known logos of the most popular companies in the world to it. But we tried to choose the most interesting brands and unusual stories of creating their logos. We are sure that the article was interesting for you, and now you know how the logos of famous companies appeared.