Sample advertisement for the sale of a car. How to write an ad for the sale of a car to interest the buyer
5. Advertisement for the sale of a car: what and how to write?
You decided to sell the car on your own, without intermediaries, car dealerships and resellers. It is clear that now it is necessary to place an advertisement for the sale on the Internet, on car portals. Come and post on avito.ru, drom.ru, am.ru, atotorg.info. How to write an ad that will attract buyers to you? There are a lot of offers for the sale of cars, the buyer is looking for and chooses from this huge number. First of all, he sees a photo of the car, the model of course, the year of manufacture and the price. He spends 30 seconds on viewing. During this time, you need to "hook", attract his attention so that he clicks on your ad. Ads without a photo are not likely to be noticed by people. So, it is very important to take a good photo of the car.How to take an attractive photo for an ad?
Before you take a picture of the car, wash it, clean the interior, remove unnecessary things. The car should make an emotional impression as new (i.e. clean without unnecessary foreign things). 
It is better to take pictures in street daylight. When shooting, select a high resolution of photos, and when placing them, reduce it to 1024x768. So the photos will turn out to be of high quality. The photo should not contain other cars and objects that distract attention. It is advisable to choose a pleasant background (embankment, beautiful building), or at least neutral (parking lot, courtyard). Take pictures from all sides: front and rear, side, interior (front and rear seats), dashboard. big photo, all the better. Then choose the most successful ones. If you offer the buyer additional options, show them also in the pictures. For placement, select clear, high-quality photos on which your car looks most profitable and attractive. 6-8 pieces are enough, although different sites allow a different number of photos in the ad. If you already have a photo of the car, but they show that the season is different (it's summer now, but the photos were taken in winter or autumn), don't post them. This creates the feeling that you have been selling your car for a long time and cannot sell it in any way - it means that no one needs your vehicle. This will scare off potential buyers. When placing an ad, choose the most good photo as the main one (she will be seen first). You understand that it depends on whether the buyer will read your ad further or not. To highlight the photo, you can photoshop the real image, make a frame, enhance the colors, but do not overdo it. Some sellers draw attention to their car in a very original way.
What to write in the ad?
First of all, write correctly (mistakes cause distrust) and real, so that the buyer is not disappointed during the inspection. When describing, focus on the merits of your car, write about them first. The buyer needs to be helped to make a choice in favor of your offer, so show him immediately the advantages of buying your car. Think about why your car is better than other similar ones, and write about it. Buyers love "bonuses", for example, a set of tires as a gift, additional equipment. If you are ready to renew your insurance for a new owner, or give him a technical inspection coupon, indicate these pluses. This means no additional expenses for the buyer, and inclines his choice in your favor. At the same time, do not overpraise the car if there are real flaws and the buyer will see them during the inspection. Defects can also be written in a positive way. This way you will avoid wasting time and offending buyers at the meeting. If the buyer comes to see your car with its shortcomings, then he is interested in it. Do not write too much information in the ad - people do not like when there is too much of everything, and they will not spend much time studying your ad. We advise you not to write the entire text of the ad in large print , this strains the reader psychologically. An example of an attractive ad text: "The car is in good condition, electric windows, computer, Pioneer music, the interior is clean, he did not smoke, the alarm system with auto start Starline A91, a good option for a novice driver, in general, everything you need to drive at a moderate cost. Inspection. I am the owner, not a dealer or a reseller." Also, pay attention to the following points. Instead of the year of manufacture (MY), you can indicate the year of operation (MY). Accordingly, the car looks fresh in the eyes of the buyer. This trick is used by professional car dealers There is no point in writing the phrase "Resellers, please do not disturb," because they will call you anyway and you are unlikely to distinguish them from a simple buyer. And if they take a car from you at a normal price, why not sell it to them? Some write about the merits of your car "I sat down and drove", but this phrase has already become so boring that they do not pay attention to it.About bargaining If you do not want to bargain categorically, write. where you will show the car, indicate this place.It will be easier for the buyer to immediately orientate.Write your name and how to contact you (preferably several communication channels: phone, mail).A person who reads the ad should immediately get the opportunity to contact communicate with you, otherwise he will go to another seller. After finishing the description, review and re-read your ad, trying to be objective. Do you have a desire to buy such a car? 
What you need to know in order to quickly and profitably, albeit supported? What ways of its quick sale are known today? It turns out that the most important thing is successful car ads that need to be presented correctly. We managed to rank the most successful ads that we saw in various information sources. We will not only invite you to read them, but we will analyze them and try to prove why they are the best.
The list of the most successful automotive ads included such as the masterpiece of the perfect sale of the seven, publicity stunt, invented by a copywriter and others.
First place - a masterpiece of an ideal sale VAZ 2107
Creativity in our lives is possible everywhere and even in such an area as selling a car. Accordingly, you need to be able to compose an ad that would actually sell. And we found it. This brilliant idea of a person, embodied in several bright and clear sentences, took first place in our rating. Note to all copywriters and masters of the word:
Everything seems to be written plain language understandable to many. There are no very complex sentences, reading which, the convolutions of our brain perform triple work. No, everything is quite simple and the author, by the way, is from Krasnodar Territory, honestly talks about his car. This very honesty, undisguised, captivates. “The purchase is dubious,” the author of the ad tells us, thereby excluding the possibility of the potential client thinking through the version of deceit. But immediately, the author continues: “But the price is purely symbolic.” In other words, he ideally offers a car that is not the first freshness, but many foreign cars “pulling from a traffic light” for a small price. Just a little more than $ 1,000 and you will become the owner of a device that accelerates to 130 km. If the author of the ad had not started with captivating honesty, he would not have been believed. In this case, it's the other way around.
In short, everything in this ad is described from the heart and it is not in vain considered the best. Each buyer in any ad first of all reads what is written between the lines. Whether you like it or not, the reader of your ad will subconsciously already be tuned in to the fact that something is slipped to him and the product is not the same as it is described. Falseness, no matter how carefully you disguise it, will still slip through.
Interestingly, there are cases when it is not sold precisely because the ad was created incorrectly or is being implemented, but at a price that could be several times higher. And vice versa, a car, which, to be honest, is not very fast and successfully sold.
Simple but clear or brevity is the sister of genius
The following ad is written simply and without creative enthusiasm. But before the potential buyer is a clear picture. All parameters of the car, its photo from different angles. What else is needed?
Data on mileage, engine size, power and much more are given. We think that such a simple announcement will be successful for many.
Third place or marketing ploy from a professional copywriter
Go ahead. Ad sites are full of bright and eye-catching text, but none of them can compare to the following. It was written by a professional copywriter who knows how to sell. See what it looks like:
First of all, this ad features one of the the most important rules professional copywriting - the more words of text it requires. The car, in fact, is not a cheap purchase. So detailed description it will be, oh well.
The second thing that the author managed to use in this ad is successful epithets. He did not write things like "excellent", "good" or "perfect". Instead, the author came up with a brilliant idea - to write in a more "show off" form, pointing to tickets to a car repair shop. After all, this is what most potential buyers fear. Naturally, all this should be written only if the words are true and you do not “push a dummy”. Speaking in the language of advertisers, the author managed to show the benefits of the purchase, and this is already a high professionalism of the selling text.
Go ahead. The racks and chassis described by the author are also an advertising and very successful marketing ploy. It immediately becomes clear that the author has perfectly studied the history of the 4th generation Honda and knows. Running Honda is really powerful and you can even say that it is "eternal". By the way, in other advertisements for the sale of the same Honda, this advantage is not indicated anywhere, but here the author is clearly on horseback.
The author compares the operation of an automatic transmission with a Swiss watch, making it clear to the reader that it works clearly. If he had simply written that the automatic transmission had no problems in operation, it would have been less effective. And in this case, everything is just perfect.
The video shows how to properly advertise a car for sale:
And finally, when describing the salon, the author uses an outside view, something like reviews. It's one thing when the owner himself says that the salon is perfect, it's another thing when they admire him from the outside. This is a completely different level. The declaration of this type is already perceived differently.
Best Selling Used Toyota Avensis
The next ad looks just as good, if not better. It's just that it's found on the official car website, it's sold by a company, and the ad can't be written poorly. Professionals worked on them, they read it more than once, cut out unnecessary passages and obvious blunders. But it does not contain lively and bright words, something original, what the buyer is looking for today. Yes, it is compiled correctly and with all the rules of advertising, but it cannot compete with the above examples. Why?
Firstly, due to the fact that this car, and this is Toyota Avensis, is not old and did not need the so-called “strong chip”. Therefore, the seller did not try to explicitly invent anything.
Secondly, in this ad, the emphasis was not so much on words, but on a photograph on home page, which turned out to be just perfect and show us the car in all its glory.
Now look at the ad itself:
Exclamation marks clearly emphasize important points, which the owner highlights in a peculiar way: in colloquial, simple style, which will clearly appeal to a simple buyer. For example: “absolutely” - makes it clear that the car really “drinks” it a little. In this case, the system of E. Carnegie works, which teaches us a successful technique based on psychology, when you first offer more, and aim for less, which you end up getting. So here. By pointing out that the car does not consume oil at all, the author hopes that potential customers will believe that very little is consumed by expensive engine lubrication.
Sale announcement - business card your vehicle. The better you make it, the faster it will find its new owner. How to prevent and create an effective ad?
The success of a car sale directly depends on how the ad is written and what is indicated in it. Attracting attention is affectedand how the car looks - her photos. But information about the car and its presentation also matter.
When composing the text of the ad, remember that the most correct approach to its preparation is honesty and detail in the description of the car. Many sites offer standard forms fillings, some more detailed, some less. On am.ru, for example, there is a very detailed form that allows you to compose Full description cars. But it is standard for everyone, but the comment field is filled in individually, is more emotional and creates an image of the car and its owner.
When filling out the description, tell us where and when the car was bought, indicate after-sales improvements and tuning. The real state of the car should be indicated, without being carried away by drama, but at the same time emphasizing its merits. Tell a true story about how long you've had your car, how you love it, take care of it, and why you're selling it. Any buyer will be happy to receive a well-maintained car, and this will play into your hands.
Lead full list vehicle options. Moreover, you should not be limited to the name of the configuration or package, so that the buyer does not have to search the network for their contents. It is better to list all the systems and capabilities that a car has, combining them into blocks of "safety", "comfort", "navigation", etc.
You should inform in the announcement about the availability of a service book (if there is one, of course), the timeliness and regularity of maintenance, as well as recently replaced parts and assemblies, which will indicate your concern for the car and its working condition. Buyers also value cars whose owners prefer original parts over cheap analogues during maintenance and repairs. It is also better not to be silent about this.
It would not be superfluous to indicate in the announcement about the possibility of bargaining, which, by definition, should be in order to attract buyers. But in order to avoid a price reduction during preliminary phone calls, indicate that a reasonable bargain is possible at the hood of the car, that is, when it is inspected. So you will avoid unreasonable absentee bargaining and save your time by not communicating with resellers.
After writing your ad, reread it for grammatical errors. A large number of typos creates the feeling of a careless owner, who also treated the car superficially. You don't have to be too familiar. You should not use a lot of slang, because the future buyer may not be so deep in the "topic" to parse the rebus of unfamiliar terms.
Many unscrupulous buyers openly lie, indicating the lower mileage of the car or the options that are missing in it. But such a deception is revealed already at the first inspection of the car and deprives the negligent seller of the chance to quickly find a buyer. Someone prefers not to lie, but also does not finish something that can reduce the cost of the car. But, as a rule, you can’t deceive a competent buyer with this.
Here are some examples of good ads that follow the tips above:
“I’m selling an excellent car, assembled with love in Korea, the most reliable 4-speed automatic works smoothly without kicks and jerks, the engine pulls decently, while it’s very quiet, it runs smoothly, the air conditioner freezes as it should, there is a rear parking sensor with indication on the rear-view mirror. Interior velor in excellent condition, no one has ever smoked in it. A girl drove a car, all maintenance was carried out in Korean after the warranty period came out, before that at the official station. We bought a car from a friend, so the whole story is thoroughly known. From the last changed stalk, oil, filter. Does not require immediate investment. There is a kit winter tires Good condition, complete set of keys.
« Saab 9-3 Sedan II (E) 2005 Gasoline injector 1.8l. 125hp manual transmission. Mileage 74 thousand km. Front-wheel drive. Tset red. Salon combined leather-textiles. ABS. ESP. 8 air bags. On-board computer. GUR. Rain-light sensors. Immobilizer. Separate 2-zone climate control. Radio CD-Mp3-Tuner. Speakerphone (Bluetooth). Email heated and adjustable mirrors. Heated front seats. Headlight washer. Rear parking aid. Steering wheel adjustment. Signaling. Toning. C.Z. Email glass lifters of all windows. Multiwheel. Isofix child seat anchors. One mistress. Bought and serviced from a dealer. Original mileage. No accidents. Careful operation. Full set keys and documents. Excellent condition. Two sets of tires, winter-summer. Salons and resellers, please do not call and do not send SMS, help in the sale is not required.
"Very beautiful colour(blue-green-violet) mother-of-pearl, rich Privilege equipment, factory adaptive Xenon, combined interior (leather-velor), leather steering wheel, button start, 2 key cards, hands-free function, voice computer, 10 airbags, rain sensor , standard navigation, standard hands-free phone, tire pressure sensors, impulse electric windows, heated folding electric mirrors, interior mirror with auto-dimming, radio control on the steering wheel, ABS, ESP, steering wheel adjustment in 2 positions, adjustment seat height, climate control 2-zone, air conditioning, glove compartment with cooling, 3 sockets in the cabin, isofix, standard curtains on the windows, standard parking sensors, opening tailgate glass and much more. Convenient, comfortable, roomy car with a common, proven F9Q750 120 hp diesel engine. and an average consumption in the combined cycle of 5-6 liters, a 6-speed gearbox, a fully galvanized body, NO rust, even the brake pipes and the muffler are like new ... Such a peppy little shed, there is a book where he recorded when and what he changed ... »
Two different ads about two identical cars can cause a diametrically opposite opinion about the subject of sale. It happens that a car with “no” photo and “no” description turns out to be many times better than its correctly photographed, sweetly described competitor washed to a shine. But they will buy, in the end, just the second one. How to cook up an ad so that there is no end to those who want to buy your car?
A car ad is the first impression a potential buyer has of your car and of you as its owner. It is this first impression that can be decisive and indelible. The main thing is not to miss the unique opportunity to impress the future buyer at first sight!
Stage one, "attractive"
Meet, as they say, by clothes. Clothes, in this case, will be a photo of your car. Beautiful, bright, high-quality photographs of a car brought into a divine form (preferably also from a “favorable” angle against a decent background) act on those looking for a car, like valerian on cats. Again and again they will “rub” against your photos, more and more imbued with a car that has not even been known “live”.
So: the car must be clean and dry. It's a bad idea to shoot a car just out of a car wash with streaks of running water.
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In the cabin - no registrars, navigators, icons, cigarettes, knees of the photographer in the frame, and so on. Carpets are also clean! If they are old and do not fit the car (universal) - remove them altogether. Leave just the upholstery - it almost does not differ in the photo. Theoretically, a child seat works as a plus - you can leave it, as it favorably complements your image of a neat driver.
The background affects to a lesser extent, but it is advisable not to shoot in some wasteland near the cemetery - a parking lot or a gas station is better. The main thing is that the car can be bypassed from all sides and completely placed in the frame. Garbage in the form of bottles and bulls in the frame is not welcome. If you are lucky with the weather and there is a blue sky and nature, this will only play a plus.
For a decent photo shoot, you don’t need to involve a professional photographer with a suitcase of different lenses and spend hours conjuring in Photoshop. It is enough just to wipe the camera of your phone with something clean (fortunately, now almost all phones have quite good cameras) and, bypassing the car from all sides, find the most good options to show the product in person. This should be done during the day (do not shoot against the sun!) or in good artificial light.
If the sun shines not on the car, but on your lens, the photo will not turn out good. The light should be behind the photographer. Do not be lazy to rearrange the car on the other side to the sun. Photos taken on a moonless night behind garages under the light of lamps located in the nearest settlement, as a rule, are not considered for more than three seconds, and the ad itself is closed with the words "this is generally something incomprehensible, let's see what else there is."
Stage two, text
Used car dealers are usually limited to listing options and offering loans. This method has the right to exist, but does not cling. It is much more pleasant when the seller describes his life situation with a touch of humor and indicates the forced reason for the sale (wedding, debts, lost his rights). You start to feel sympathy for this already in absentia.
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It is not worth listing in the ad how much you have changed in the car, that 3000 km ago you made a capital engine and installed a new automatic transmission. This immediately raises the question of the general fatigue of the car and the quality of the repair. If it is interesting to the client - tell at the meeting. And it’s better during a call not to sell the car itself, but a personal meeting. If a person has arrived, he has already bought half of it. And very often those jambs that you know about, the buyer does not see point-blank, but he finds new ones! So you can end the conversation with the words: "Come, look, the car is worth the money."
In the description, you can indicate the brand of engine oil that you used, the name of the station where you serviced it, and the condition of the car in your opinion. The word "excellent" is better not to use. Unless, of course, the mileage of the car is not 1000 km ... In the ad, indicate the owner-girl and her phone number, if possible. Subconsciously, we expect fewer tricks from a female salesperson.
Stage three, evaluation
When setting a price, keep in mind that too low and too high are equally deterrent. The prices advertised by many sellers have nothing to do with the real market, but rather reflect greed and hope. And then everything grows like a snowball. When you sell your car, you look at how much others want for a similar one, set the price at the level and wonder why no one calls.
Whenever you decide to buy or sell something, you take this step with full seriousness. And if you are selling a car, then this is an even greater responsibility, especially if the car is already used and has a high mileage. Those who have already sold something know that the most profitable and successful sale is obtained when you correctly created and wrote an ad about it.
Online or newspaper?
First of all, in order to place an ad for the sale of a car, you should first decide on the place of its publication: the Internet or a newspaper. Here all the subtlety is that in print media all ads are placed for a fee and its cost depends on the number of words, which means that the potential buyer does not receive complete information about the car. Well, as for the permission of the ad on Internet portals like "AUTO.RIA", everything is free here and at the same time it is possible to describe everything in detail and post photos and videos of the car.
Internet ads
A positive impression of the ad on a potential buyer will be made by the one in which it is described, there will be as much as possible positive characteristics your car. Therefore, along with the description appearance the car and its technical characteristics should be written and a little about its condition and careful operation. But remember that you don’t need to describe and embellish something that doesn’t really exist, because your deception will always be revealed and then, in your next publications, deceived buyers will leave unforested reviews. And this certainly will not help you sell your used car.
Remember that your ad should be as informative as possible. And in general, conciseness and dryness will not add demand in sales. On the contrary, it will turn people away.
Statistics show that ads with complete information about the product.
So, for example, make your title short but memorable.
An example of writing an advertisement for the sale of a car
When compiling and submitting advertisements for sale on the Internet, it is necessary to adhere to several fairly simple rules. First of all, for greater clarity, draw up each characteristic of the machine in a separate paragraph. The description of the car must begin with an indication of the type, then the mileage, make and model of the car. You also need to fill in the correct name of the manufacturer - foreign or domestic. Treat with seriousness and great care to the description of the state of transport.
Be sure to indicate the presence of damage: scratches, dents, chips - the ad will fall into the medium group.
If there are no external and technical defects, then your car falls into the category - good condition. Next, describe the interior of the car and indicate everything related to the dashboard.
Then start describing specifications: type, volume, motor power, what kind of drive, describe the characteristics of the transmission, also note if there is ABS, EBD, ESP and so on.
Mention the location of the steering wheel: right or left.
Find the "Additional Information" section and indicate why you are selling your car. This will remove all doubt from the buyer. Well, the end of the announcement will be the price. Here you can choose the currencies of your choice.
Auto sale ads - humor
And a little more - a photo of the car
It all depends on your whim. And although you don't have to attach a photo of the car, I still advise you to upload it. Because the visual perception of a product always raises demand.
Before you remove your transport, you should prepare it, that is, give it a marketable appearance: wash it, polish it in the cabin. You take photos from different angles so that the buyer can appreciate it from all sides.
Helpful Hints
Remember: in order for the ad you compiled for the sale of a used car to get into the right hands you should choose the region, city and heading that best suits you. Briefly reflect the meaning of the ad in the title. Still, attach a photo and describe everything in detail and as truthfully as possible. Then you will definitely sell your product on favorable terms in a short time.
