Effective car service advertising. How to promote a car service and attract customers - we do it quickly

After starting their own business, many entrepreneurs are wondering,. Unfortunately, due to a lack of understanding of how to achieve the goal, many car services work for months after opening to the detriment. As a result, most of these properties are simply sold. If you do not want your business to suffer the same fate, we recommend that you carefully read the recommendations presented in this article.

Of course, when opening a business in a new place, an entrepreneur always has to face a lot of trouble and difficulties. That's why a lot of people don't even think about it.how to open a car servicedue to other difficulties. But, if you want to achieve what you want, and you have little time, you definitely need to think about an effective marketing strategy. You should realize one simple thing - you need to attract customers before opening any commercial establishment. In any case, a clear action plan should be developed. If you are not strong in this, order the services of specialists.

Before talking about how to promote a car service, you should discuss issues related to what needs to be done before buying advertising. By developing the right promotional offer is meant the benefit that it can bring, namely the return on savings. For this reason, you should focus on the target audience, and not on the beauty and attractiveness of the offer. In addition, good advertising will lead to the emergence of new channels that will help promote the project.

Today it is customary to distinguish between several varieties of advertising.:

• Business promotion through radio and TV;

Before choosing one of these types, please note that car service promotionis a complex process that requires an accurate analysis of supply and demand for a particular type of service. If you are at the planning stage, we advise you to familiarize yourself with "".

What services should be advertised

You must know, how to quickly promote a car serviceat no additional cost. This will require, at a minimum, to master the basics of marketing strategies. Understand that every potential customer who sees an ad must take a certain action. In particular, call or come to a car service. You must decide in advance what action the client needs to take in order to use your services. This is directly related to the choice of contacts that will be placed in the promotional offer. It might even be the name of the site. From here rises important question related to how to make sure that the client is interested in the area of ​​\u200b\u200byou offer services?

First of all, you need to take into account the following:

The client must want to modernize or subdue his transport;

You must focus on the target audience, which has enough finance to cooperate with your car service;

He must want to apply right now.

And so, answering the question ofhow to promote a car service from scratchonce again, good advertising must be used. Therefore, if you simply indicate that there are diagnostics, specialists and favorable prices for services, it is unlikely that you will be able to stand out from other competitors. Moreover, if there is no need, they will not pay attention to the proposal at all. Based on this, it becomes clear that it is better to focus on such a factor as urgency.

Advertising tricks

Suppose a person changed the oil about 6 months ago. That is, it is time to re-do the specified procedure. However, most people have a bad habit of procrastinating. Understanding this shortcoming can be the answer to, how to promote a business. To encourage the customer to change now, try to explain the reason why the oil should be changed now. Some experts in the field of advertising development describe not what the client can get, but what he refuses without taking advantage of the offer.

To get the maximum benefit from advertising, we suggest making a deadline for a special promotion, for example, for an oil change. Let your customers know what you're doing this operation in a short time, that there are specialists who understand different products and know their business.

It is more difficult to achieve recognition from customers if you have to work in limited conditions. For example, if you need to receive customers in the garage. Given that everyone loves comfort and pays attention to resources,we will show you how to promote a car service in a garageat no additional cost. If it is not possible to provide proper comfort, due to a lack of financial savings, then it is better to head for affordability. Let's say you offer to change the oil for 100 rubles cheaper than other service centers.Against the background of the urgency factor, the result will be extremely effective.

Increase in the target audience

As soon as advertising gives “first fruits”, you can think about expanding offers. Today, a body wash is considered a very useful service. This is due to the fact that every motorist needs to wash the car. Wherein technical condition auto in this aspect does not play any role. We note once again that it is more profitable to advertise services that are not in great demand, because all the most profitable niches already used by other major competitors. If you plan to make money from oil changes, you must be the best in this field. For this reason, it is desirable to focus on your specialty.

Attention Secrets

No matter how it sounds, the most The best way attract a new client - "give him a bribe." That is, you must attract potential customers in such a way that they feel that they can profit fromcooperation with your organization. At the same time, it is quite simple to act according to this principle. First you need to decide on the size of the "bribe". In other words, calculate the amount of money you are willing to spend to attract a new customer. The amount spent on attracting customers does not always seem rational. Someone can spend 100 rubles, others do not mind even 1000 dollars. You must understand that the contribution must be comparable to the possible benefit.

That is, if your services can bring good profit, then you need to focus on expensive advertising and profitable offers, with regard to discounts and affiliate programs. At the same time, you do not need to worry about attracting new customers in the future. After promoting the business, another factor will already play. After all, the company will already be known. Consequently, there will be more profit, which is more logical to spend on expanding the business.

After you've done your calculations about the money you can spend on advertising, think abouthow to promote a car service online. Today, this method is relatively profitable and extremely simple if you find professionals. If you already know that you are ready to allocate, say, 100 rubles for attracting a new client, then it is advisable to offer the service consumer a cost of 100 rubles. For example, you will pay a washer a certain amount of money so that he would allegedly wash the client's transport for free. At the same time, you know that you will have to pay only 50 rubles to the washer.

If the sink does not bring good income it is more rational to use it as a bonus. Therefore, if they come to you for an engine or other spare parts replacement, it is advisable to offer a car wash as an additional service. There may be many alternatives.

How to Avoid Excessive Advertising Spending

This question should be asked by every entrepreneur who wants to save himself from repeated investments. If you don't knowhow to promote a car service without investment attentively Review the guidelines provided in this section of the article.

And so, for starters, you must take into account to the penny how much profit this or that advertising offer will allow you to gain. If it immediately becomes clear that it will not be possible to get more financial profit, it is better not to start. At the same time, it is necessary to monitor the effectiveness of the proposal from the first seconds of the project launch.

If you cannot determine how effective and profitable advertising is, then do not use it at all. Most likely we are talking about losses that are not noticeable at first glance. In the future, if you do not stop in time, you may encounter additional costs. Speaking of performance analysis, it means that your employees will find out how customers came to the service. Thus, it will be possible to find out how justified your investments are. In addition, analyze the traffic to your site, if any. You cannot rely entirely on customer reviews, as they can misinform you without thinking about answering the above question.

Interaction with advertising channels

If you have reached the stage where it is important to correctly calculate the effectiveness of any advertising channel, we recommend supplementing the offer with contacts. This will help determine how effective your actions are. Numbers are recommended for print advertising. When it comes to promoting resources on the network, you can use special utilities to determine attendance.

Separate resources;

Use of passphrases;

Adding contacts;

Application of colored labels;

Operation of detachable coupons.

In other words, your task is to find out how many potential customers were converted to the company through these channels. If you're doing an ad, let's say in a newspaper or magazine, then you need to engage a certain response. After all, this will determine how much you can return money from investing this kind of investment. Remember that people who underestimate the value of channel management rarely get enough value out of their offerings. After all, new customers do not appear, and advertising money is spent at a "frantic" pace. It should be noted that the effectiveness of any advertising is quite simple to check. You just need to acquire the necessary knowledge in a particular area. For example, on the Internet, the effectiveness of contextual advertising can be tracked using the Google Analytics program.

Work with clients

Trying to find outhow to promote a car service quickly and attract customersMost business owners make the huge mistake of thinking they should only target new customers. In fact, it is important not only to increase the base of potential customers, but also to periodically improve the terms of cooperation.

Opening your own car service is one of the most popular business ideas in Russia. On this moment There are more than 39 thousand outlets in the country. Despite the fact that today a car is more of a norm than a luxury, and the ranks of motorists are replenished every day, serious competition is unfolding among the owners of car services. How to attract customers to a car service in such, it would seem, adverse conditions to do business?

Proper Marketing

A large base of regular customers is the backbone of any business. A continuous flow of customers means high demand, and the overall profitability of the business will depend on the demand for a product or service.

Marketing is at the heart of attracting customers. This is where the first mistakes appear, because most aspiring entrepreneurs believe that marketing is a creative process, and only very creative people are able to cope with the tasks of attracting customers, but this is far from the case.

For all those who think they do not know how to attract customers to a car service, marketing is primarily applied tasks, consisting of dry calculations and schemes. Moreover, these very schemes and calculations, as well as specific plans for attracting customers, have long been developed and implemented by someone. It remains only to use the right tools.

Of course, there is still some creativity in how to attract customers to a car service. True, if you think about it, the creative part, in general, can be found in any business.

The right marketing policy works according to the “everything for the client” formula. What should you pay attention to in order to attract customers? First of all, on their desires and on the contradictions arising from this. That is, you need to understand what the client wants and how the company can satisfy these desires. After that, it remains to show the potential client that he can get what he wants in a particular car service.

Advertising campaign

There are many ways to attract customers to a car service. The main method is advertising. Large enterprises that long time exist on the market and have already managed to earn a name for themselves, in general, do not need advertising. Large market players already have a formed client base, which will grow, working on the principle of "dominoes" or word of mouth (customers will tell their friends, those - theirs, etc.).

Young enterprises need advertising more. But the problem is that start-up entrepreneurs often do not have the funds to carry out a comprehensive advertising campaign. What exactly and how to advertise? Emphasis can be placed, for example, on fast deadlines for the execution of work or specialization for a particular brand of car. It is not necessary to focus only on car services with a narrow range of services provided, such as those who face, for example, the question: “How to attract customers to a car body repair service?”

1. Press advertising.
2. Printable advertisement.
3. Audiovisual advertising on the Internet.
4. Radio and TV advertising.
5. Mailing list to potential clients.
6. Participation in exhibitions.
7. Realization of advertising souvenirs.

Printable advertisement

Print advertising is the first thing a novice businessman can do. This type of advertising has proven itself due to low prices and fast production. Also, the advantages of print advertising include ease of perception and high efficiency. This is how you can attract the bulk of customers at first.

Also, print advertising must contain the address of the car service and feedback methods (phone, email, etc.). The presence of feedback will not only increase consumer confidence, but also allow potential customers to clarify additional questions in a convenient way.

Press advertising

Press advertising is an alternative to print advertising. This type of advertising is even more effective in terms of how to promote a car service quickly and attract customers, but it also costs more. The price of placing an ad is higher, the larger the publication and circulation.

This advertisement can be very diverse, most often start-up entrepreneurs order small ads, where the main focus is on the name of the company and contact information. The most important thing in it is a bright and interesting name that can attract the attention of the client. Just like in print advertising, the address and phone number should not only be present in the ad, but also stand out well.

TV and radio advertising

The concept of radio advertising implies the supply of information in the form of voice messages on the radio or between broadcasts. You can record such an advertisement yourself, and the radio studio will play it in the form of a message that repeats from time to time, or you can arrange directly with the studio that the hosts mention the company during the broadcasts.

TV advertising can be different. It can be presented as a regular video that is played during pauses. However, this option is very expensive for novice businessmen, and more often an advertisement for a new car service can be seen as a short splash screen or as a running line.