What is hype, the meaning of the word in rap, on the Internet and in dubious investment schemes. We understand internet slang: what is hype, flexit, pranker and other incomprehensible words

Generates hundreds of jokes, if not more. Now millions of people follow Sergei Druzhko's show, Druzhko Show, where a Russian actor and TV presenter masterfully ridicules social life.

Within the framework of Druzhko Show, Sergey utters many words that are understandable only to a circle of inveterate network users. In order to penetrate deeper into the irony of the presenter, we will determine for ourselves the definitions of all these words.

What is "HYIP"

What does the word "kek" mean?

Kek is an ironic (often unkind, malevolent, mocking) laugh. Kek can also be called a person who (again with a touch of mockery).

What is LOL"

LOL (also lol or lol; from English laughing out loud - laughing out loud; or laugh out loud - laughing out loud; or lots of laughs - a lot of laughter) is an English-language acronym, an Internet meme. The term is used in online communication mainly to express laughter in writing.

What does "1488" mean

14/88 is a code slogan (sometimes also used as a greeting or signature) among white nationalists.

The number 14 can mean: "We must secure the existence of our people and a future for white children" - "We must protect the very existence of our people and the future for white children" or also "Because the beauty of the White Aryan woman must not perish from the earth "-" So that the beauty of the White Aryan woman never disappears from the face of the earth! "

Both are 14-word slogans coined by David Lane, a member of the White separatist organization The Order. The first slogan was inspired by the 88-word statement by Adolf Hitler in the first part of chapter 8 of My Struggle:

“We are fighting to ensure the existence and spread of our race and our people. for providing food for our children, for the purity of our blood, for the freedom and independence of our fatherland. We are fighting to ensure that our people can really fulfill the historical mission entrusted to them by the creator of the universe. Each of our thoughts and each of our ideas, all of our science and all of our knowledge - everything should serve only this purpose. Only from this single point of view should we check the expediency of this or that means. "

The number 88 is the coded greeting "Heil Hitler!" ("Heil Hitler!"), Since the letter "H" is eighth in the Latin alphabet. The number of David Lane's commandments is also eighty-eight.

What does "flex" mean?

Flexing means showing off (clothes, money, cars, etc.). Flex is synonymous with bragging. For most foreign rap artists, flexing skillfully is the essence of all creativity.

What does "pranker" mean

Prank (from the English prank - leprosy, trick, prank; joke) - telephone hooliganism, telephone prank. People who practice prank are called prankers. Prankers make phone calls (usually anonymous) to their victims and, through provocations and banter, force the victim into a vivid response.

Thanks to the popularization of rap in the CIS, today young people know very well what hype is, but they cannot always explain the meaning of this word to others. Some people who were completely unlucky came across this term at the dawn of the Internet.

Media and information dissemination

IN modern world great value acquired by the media, because they:

• Form the audience's opinion about the changes that have taken place.
• Provide a reason for daily discussion.
• Cover the most conflict situations.
• They allow you to stay "in line with events."

Thanks to the network, today it is not necessary to register a company, acquire printing equipment, hire a whole staff of workers. It is enough to pay a couple of hundred rubles for a domain and hosting, or you can even use free sites. And that's all, you can share information with the outside world.

Of course, fame will not come immediately, and you will have to gain an audience gradually. At the first stages, it will not work in any way to influence what is happening, but after a while they will begin to reckon with your opinion. That is why it is necessary to approach the issue with the utmost seriousness. Especially if you consider the new bills that equate any visited sites to the official media. The responsibility, of course, is exactly the same, from the point of view of the administrative and criminal codes.

What does hype mean?

The literal hype can be translated as “ hype". In a media context, this means:

1. The emergence of a wave of popularity.
2. Increased interest in a person or event.
3. Quick, and often not entirely justified, gaining fame.

Most often, artists "cut down" their share of the hype due to loud scandals or suddenly successful projects... But if for a really "suitable" project you need to have talent and work hard, then for a scandal you only need a reason and someone big name, for attacks.

In the network, hyip means "a profitable investment project", if in a simple way - " pyramid ". The heyday of their popularity fell on the "00s", which was facilitated by:

• Low level of computer literacy.
• Poor understanding of network security.
• The desire to get money without putting any effort into it.
• Few online scammers.

Over time, fraud lovers understood perfectly how profitable it could be, and the number of HYIPs increased hundreds of times. A new surge in the popularity of these "economic projects" was facilitated by a change in tactics - an increase in investment in advertising.

Do you really need a "minute of glory"?

Almost every musician and artist dreams of popularity, because it is she who:

• Gives the opportunity to get new contracts.
• Promotes the influx of new viewers and listeners.
• Provides high fees.
• Contributes to the development of further creative career.
• Supports when self-confidence is lost.

But if we now try to recall the high-profile scandals of past years, we can come to one not very pleasant conclusion - no one remembers anything about the majority of the "sensational" musicians.

Few have really managed to realize their potential and earn constant attention from the audience. In most cases, listeners would behave like this:

1. Oh, funny scandal, you need to watch.
2. Hmm, this upstart is doing well.
3. We need to listen to a couple of his tracks.
4. Not bad, but it could be better.
5. So, where is something new?
6. Oh, new album, let's rate.
7. I passed something at all.
8. What? Some kind of musician? Eh, it seems like it was a year ago, I don't remember already.

And this is quite natural if a person cannot provide a quality product. In this case, a quick rise in popularity, on the contrary, ruins a career, giving a couple of months of fame.

What is hype in rap?

In the rap crowd, the very word hype began to be used only due to the fact that it is quite popular in the West. In this direction, unfortunately, they are still trying to focus on their foreign colleagues.

This concept means:

1. Popularity.
2. Artificially heated interest in the performer.
3. Quickly recruited audience.

Here the musicians are already choosing one of two options for achieving success:

• Go into conflict with someone even a little known - a fight, insults, battle.
• It's good to perform, "shoot" with the new album.

In both cases, interest does not last forever, it needs to be nourished regularly. Either new conflicts or new high-quality tracks. Obviously, arguing with someone is much easier than giving out interesting creations.

Hype is mainly chased by young performers. Those who have been "in business" for a long time already understand perfectly well that this is not the most the best way career development. It is much more convenient to remind of yourself with "loud" tracks or albums once every 1-2 years, and the rest of the time - to collect full halls on tour. But this is only for those who are able to produce really high-quality compositions.

What is internet hype?

On the Internet, you can often stumble upon the abbreviation HYIP, which is translated into Russian as HYIP. In most investment and financial forums, this topic has entire sections for discussion.

But general scheme work always comes down to one thing:

1. Someone acquires a HYIP script protected from hacking.
2. Buys a domain name, pays for hosting.
3. Spreads a certain amount to advertise his project - the same forums, ratings and bloggers.
4. On the appointed day, he launches the project, accepting contributions and promising grandiose%.
5. He makes payments for a couple of days, weeks or even months, due to the influx of new funds.
6. He accumulates a certain amount for himself and realizes that it is time to "go into the sunset", because finance for new wave no payments left.
7. Closes the project, coming up with some fantastic story. Or leaves "in English".
8. The deceived users have been outraged for some time on forums and social networks.
9. The noise dies down, the pattern repeats. But with a new name and new history.

Some people, perfectly aware of all the risks, and understanding the mechanism itself, still participate in such projects. The motivation is simple - with the right amount of luck and efficiency, you can get some profit. But this is not much different from playing in a casino.

A little about popularity and about HYIP

When talking about hype, you can mean two things:

• The hype around someone's person.
• Fraudulent project on the Internet.

In the first case, popularity is usually caused by some loud scandals. And in the second option it comes about banal deception of funds from gullible users. If a HYIP regarding an artist or an event can be perceived positively, then there is nothing positive in HYIP, by definition.

If you want at least a couple of examples of hype, in good sense of this word projects, pay your attention to versus battle and youtube channel RED21.

The listener usually intuitively understands what hype is, without any explanation. Therefore, often, two people can invest in this concept completely different meanings, which somewhat complicates understanding each other.

Video: who wants hype

In this video, a fragment in which the famous blogger Larin accuses his opponent Nikolai Sobolev of striving for hype:

In the Internet sphere, you can often hear the concept of "HYIP". Many do not know at all what this word means, others wonder what a HYIP project is. It is worth learning more about this new concept in order to understand when it is appropriate.

What is HYIP?

Although this word is quite new, now you can even find its meaning in dictionaries. Russian-speaking people borrowed this concept from of English language... There is the word "hype", which translates as intrusive advertising. A somewhat similar meaning exists in the Russian language.

What is HYIP? It's so called the hype that rises in the media or just social circles... In other words, these are enthusiastic rumors about a person, a group of people or a phenomenon.

In modern slang, the word HYIP can not only have a positive definition. Any violent reaction around anything, even general hatred, can be called a hype.

It is worth understanding what hype is in rap. In general, the meaning of the word will be preserved, but there is one difference. If the usual hype that appears on some issue is a completely natural process, then the hype in rap is a marketing ploy. Rumors are created on purpose, often there is absolutely no truth in them, but they were invented for additional advertising.

Hype project

Many people, especially young people, know perfectly well what a HYIP is, but the concept of a HYIP project is something new and completely incomprehensible for them. It should be understood that this phenomenon has very little in common with the interpretations described above. The fact is that in this case the word HYIP, not hype, and it stands for HighYieldInvestmentProgram... Some even prefer to pronounce it as hip or hi-ip.

So, the name "HYIP" was given to a fraudulent project that resembles an investment fund, which is reflected in the decryption. As a rule, it works entirely online using electronic currency.

Fraudulent investment projects may be called financial pyramids... Their essence is in the house, that income is provided due to the emergence of new money from other people. That is, the project participants invest money (giving it to older participants), and they themselves must receive profit from people who will later become part of the pyramid.

The meaning of this fraud is that it is obviously impossible to pay the promised fabulous sums to all participants in the HYIP project. Nevertheless, people go for it, and subsequently the pyramid quickly disappears along with all the money, the source of which is often fictional.

Features of HYIP funds

Typically, projects like these promote an income of 1 to 3 percent per day. Depending on the purpose for which they were created and how skillfully they are promoted, their lifespan can be up to 9 months.

There is a type of HYIP project called fast. He promises his investors up to 50 percent a day, but he disappears in record time.

Almost any pyramid scheme is guaranteed to be a fraud, however, there are still a number of signs that can be used to make sure of this once again.

• For example, if the project pays special attention to convincing people of the good faith of the process, in the guarantee of a refund, then this may indicate fraud.
• Free cheese only in a mousetrap - too high promised income is almost always a deliberate lie.
• It will not be superfluous to check various investment information. Very often, objects are fictitious, and the organization does not have any details, addresses and phone numbers at all.
• In addition to such data, it is necessary to check the availability and authenticity of documents and licenses.
• If the payout system is too complex or unclear, then this is most likely a scam.
• You shouldn't believe a single word if the phrase appeared somewhere that “this investment is an exclusive opportunity”.

In connection with the growing interest in battle rap and the entire hip-hop engineering industry in general, we present you with a detailed conceptual apparatus (rap vocabulary) for Rap, so that you can understand what MCs are talking about in their battles.

Autotune - Program for processing and correction of voice, used to correct the singing of the performer on the notes. In rap it has become a household name and identifies all voice correction programs.

Underground(underground - underground, underground) - a number of artistic trends in contemporary art (in music, literature, cinema, fine arts, etc.), opposing themselves to mass culture, the mainstream.

Acapella - The text recorded on the microphone, separately from the minus.

Battle - The competition between rap performers is usually accompanied by humiliation of the enemy. A battle track is often nothing more than a diss on an opponent. Battles are divided into online battles (take place on the Internet) and live battles (everything happens live).

Beat (Beat) - Drum-bass minus part. Previously, they read to the drum part created by beatboxing or tapping objects. Initially, this word was used as a beat in rap music. On this moment any music to which one reads rap is called a beat.

Beatbox - A beat created exclusively with the mouth, without the use of musical instruments.

Beatmaker - A person who creates beats in specialized programs such as Cubase, FL Studio and others. Good level creating beats is using live instruments and not using samples.

Beef (Beef) - Feud between rap artists, hangouts or labels, accompanied by discs and frequent showdowns live.

Bootleg (bootleg) - a pirated compilation of tracks that the performer may never even know about.

Becky - Additionally recorded audio track, where the performer usually says only the second part of the line or highlights rhymes and phrases.

Backing vocalist - A person who helps the performer on stage. As a rule, he pronounces the second part of the line, so that the performer has the opportunity to draw air at this time.

Versus () - One of the two most popular live battles in Russia. Based in St. Petersburg.

Ghostwriter - A specialist in writing texts for money.

Double time - Reading twice as fast as the beat of the music. Bright representatives of this style are Ceza, Tech N9ne, FIKE, Dom1no and other performers.

Double rhymes (Double-rhyme) - The end of the line has two words at once, for which the rhyme in the next line will be selected, also in two words. That is, if the first line ends with “brain and heart”, then it will be necessary to select a consonance to the word “brain” and a separate consonance to the word “heart”. For example - "poster on the door" (the brain is the poster, the heart is the door).

Diss (diss, disrespect) - A track directed at another artist or someone, something with the aim of "bringing him down". In such tracks, obscene speech is practiced, swearing towards the opponent and his loved ones, threats, jokes below the belt, and so on. Dis is often used in beefs.

EP (EP) - A small album, usually up to 7 songs.

Sound engineer - A specialist who mixes and masters tracks.

Indbuttle (Platypus) - Battle on the indarnb.ru portal. The second largest battle in Russia. It bears the slang name "Utkonos", because the father of the main organizer of the battle (Snake) is the owner of the Utkonos chain of stores.

Instrumental - Synonym overall value word bit

Cover (cover) - A new version track recorded (re-read) by another artist.

mouth guard - Slang name of the word "acapella".

Square rhymes - Rhymes in the text are added at the end of the line, and rhyming words have the same endings. An example is "hand-flour", "mountain-time". It is believed to be the easiest way to rhyme.

Concert director - The specialist in charge of organizing the performer's concerts.

Crank (Crunk) - Southern rap style with repetitive phrases and fast dance rhythms.

Live (live) - Audio or video recording from the performer's concert. As a rule, the mark live is put in the title of the track, so that it would be clear that this is not a studio version, but a recording from a concert.

Label (label) - 1) A foreign label is a record company that has the rights to release and distribute albums of performers. 2) In Russia, rap groups are called a label. Often this group is primarily united by the studio.

Mike - Microphone

Mastering - the final stage of work on the song, which is designed to make a well-mixed mix louder, brighter, cleaner, more transparent and put it on a par with popular commercial tracks in terms of volume. Also at this stage you can correct minor mistakes made during mixing.

Mix (mix) - several pieces of music (tracks) arranged in a continuous sequence. As a rule, mixes are composed by DJs for different purposes (for example, for broadcasting on the radio in thematic programs). Usually mixes consist of tracks that are similar in genre, mood and other characteristics. On average, the duration of the mix ranges from 25 to 74 minutes.

Mixtape (Mixtape) - 1) In foreign rap, this word means a release released from remixes or mixed tracks. 2) In Russian rap, a mixtape is a collection of tracks recorded on backing tracks, illegally taken from other people's tracks. As a rule, mixtapes in Russia violate the copyright of performers. Also called a mixtape is a collection of tracks recorded on the minus, laid out by beatmakers for general use.

Minus - Synonym for the common meaning of the word bit.

Independent battle - Battle, taking place on the site hip-hop.ru, organized not by the administration of the forum, but by the forum users themselves.

Nouname (Noname) - Underpopular or unknown artist who does not have a "name". A relatively objective indicator in this aspect can be the number of audio in vk and the number of concerts, as well as the number of visitors who came to the concert.

HP (New Rap) - The largest news rap public vk.

Newschool – A new style hip hop, distinctive features which are the use of fast flow, dashes and various plugins and effects such as melody and autotune.

Old school (Oldschool) - Early hip-hop style, also referred to as old school. Outstanding representatives of this style are 2Pac, Wu-TangClan and Onyx. Often this is a measured delivery without the use of many effects and fast flow.

Official Battle - Battle that takes place on the website hip-hop.ru, organized by the administration of the forum. The largest battle in Russia.

Punch, punchline (Punch) - This is a laconic phrase / line designed to hook your opponent. This can be either a vivid metaphor or a joke below the belt. “The presence of an opponent is optional. It's like finishing in a joke. Just a catchy phrase or line "

Part - Prescribed part of one performer for a joint track.

Runs, acceleration - The foundational part of fast flow. Increase the speed of reading text.

PR - Dissemination of the artist's creativity or any information and service offer.

Innings - Emotions embedded in the reading, intonation, the way words are pronounced, the use of vocals, running, speeding up and other specific rap techniques.

Producer - A specialist fully engaged in the promotion of the performer, dealing with all legal and financial issues. Often, the producers register the name of the performer (nickname) for themselves and when the performer changes the producer, he is forced to change the nickname, since all rights to the old nickname will belong to the old producer. For this reason, Loc-Dog was forced to change his nickname to Lock Dog.

Promo (promo) - a release to get acquainted with the work of a certain artist.

Release - Premiere of an album, track, clip or collection

Remix (Remix) - New arrangement of already released track.

Rapcore - a subgenre of rock music, characterized by the use of rap as vocals. Rapcore combines the instrumental and vocal properties of such directions as punk, alternative rock, hip-hop.

Mixing - the stage of work on a song, during which the recorded audio tracks (instruments, main vocals, takes, etc.) are combined into one sound file using various devices and techniques such as equalization, compression, volume manipulation, placement in space, adding sound effects. Note: vocal correction, synchronization of takes and backs are not included in the mixing process, this is
note of the installation stage.

Swag (swag) - Expression of coolness and personality.

Skills (Skills) - Feed and different kinds building rhymes.

WordSpb () - One of the two most popular live battles in Russia. Based in Krasnodar.

Compound rhymes - The end of a line in the next line rhymes with several words at once. Example: "Apocalypse - And while you heal"

Storytelling - a track that tells a story, while the events, actions and deeds of real or fictional characters are consistently described.

Sample - A relatively small piece of melody (music), taken as the basis for creating a minus. Beats are applied to the samples.

Take - recorded fragment, attempt. Example of use: I wrote it all in one take, i.e. with one try.

Track (Track) - Synonym for "song" in rap.

Trioli is the time signature. In rap, it is now customary to call a reading with broken chips, like tangvist, accelerations, etc.

Tru (True) - A performer who reads the truth, that is, what he really thinks, does and what happened in his life.

Platypus - Slang name for Indbuttle.

Fast flow (FastFlow) - A flow style based on rushes and accelerations.

Fit (ft. or feat) - Indicates that this is a joint track of two or more artists

Flavor (flave) - Party, company, band or label.

Flow (Flow) - Execution speed.

Freestyle (Freestyle) - Rap improvisation. Reading the text composed by the performer on the go.

Fake (Fake) - Performers whose lyrics are based on lies. Their characteristic feature is not the ability to "take responsibility for words."

Hype - enthusiastic rumors, often deliberately inflated for marketing purposes.

Hasl - Any kind of income related to rap or breaking the law (selling drugs, etc.)

Hayter - A listener who condemns any kind of creativity and has an acute dislike for it.

Houmi (Homie) - Friend or loved one.

Kh.kh.ru (persimmon) - One of the most popular forums dedicated to hip-hop culture, hip-hop.ru.

Hype (Hype) is a general set of events, activities, actions and releases of a rap artist, with the help of which he attracts maximum attention to himself. The term means "to be heard not only among your listeners, but throughout the hip-hop culture." Let's figure out what meaning of the word "hype" is most relevant today both in musical culture and in modern society in general. Let's also take a look at the most popular rap artists that were heard in 2016.

Hype - what is it about rap?

This term is used not only in the music but also in the financial sphere. So HYPE is like an Internet pyramid, an economic project in which all participants depend on each other's investments. But in Russian rap, this term has a different meaning. Let's consider what modern teenagers and listeners of Russian rap music mean by it.

Together with hip-hop, a lot of new terms came to the Russian language, which today have already become densely included in the slang of not only rappers, but also ordinary people. According to the importance in the music industry, hype is to raise the popularity of your name or a production project.

But in youth culture, this term also carries a different meaning. So, many teenagers have replaced the words "hang out, have fun" with the new American verb "hype." What does it mean to be heard? Today, Russian rap culture is enriched with stars, so it is not so easy to become popular. At the same time, in 2016 there were a lot of newcomers who literally "hyped" in hip-hop culture.

Fresh blood is the way to get popular

Versus Fresh Blood is one of the most prolific rap venues out there, producing new stars at a tremendous rate. In 2016, such major hip-hop players appeared thanks to this project: Booker D. Fred, HHOS (Hip-Hop of the Lonely Old Woman), Rickey F. In turn, they were able to hype well. What is Versus Fresh Blood? This is a subsidiary battle site of the VERSUS project, which, one way or another, was able to help many performers in PR. In 2016, the stars of Versus were: ST, Khovansky, Purulent aka Sonya Marmeladova aka Slava KPSS, Oxxxymiron.

In order to understand how they were able to hype, what is popularity based on battle rap, and what consequences this can lead to, we will consider the cases of each performer separately. We decided to tell you about two of the most talked about MCs of the past year. How to understand "hype"? If you don't know, then maybe these two stories will help you.

Khovansky

Who would have thought, but the main discovery of the past year in the field of battle rap was a video blogger from St. Petersburg. fought with another blogger - Larin, their verbal battle became the most watched in 2016, already exceeding 20 million views on YouTube. This battle is included in the top of 2016 on the HipRap portal. Also, by the end of the year, this artist released several releases, including excellent clips: "Dad in the building", "Forgive me, Oksimiron", "NOISE". He blew up this year like hip-hop stars.

Previously, Khovansky was one of the main judges of the Versus project itself. His hype started after a fight with Noize Mc. Prior to that, Yura Khovansky hosted several programs on his YouTube channel, did reviews and helped in organizing various media projects, and also hosted his own stand-up.

Purulent

More than all other rap artists were heard this year Glory to the KPSS. This performer is also known under other pseudonyms, including, of course, Purulent.

It is interesting that the rapper began to develop his career during his collaboration with the SLOVO SPB project. But the biggest hype - what is it, we have already figured out - the performer began to produce after calling Oxxxymiron to the battle. It happened at the rap battle Versus vs Slovo SPB: Ernesto Shut up against Purulent.

Slava's battle career is somewhat reminiscent of Eminem's youth "and

Then Purulent's hype took on an even more scandalous character. In one of the verbal rap battles, he mentioned Caucasian women and spoke uncivilized towards them. This led to the fact that members of the Chechen community started looking for him in order to physically punish him. The glory of the KPSS began to hide, they started talking about it on many rap portals, websites, and publics. Numerous memes and cartoons have appeared about him. All this had a positive effect on the general popularity of Purulent.

And at the end of the year, the battle Rickey F vs Sonya Marmeladova helped to further hype. What is a battlefield explosion? This is precisely this rap battle, the analogue of which practically does not exist. She also entered many tops and ratings in 2016. Today Purulent aka Slava KPSS is a star, he has a concert tour planned, and everyone is waiting for his battle with Oxxxymiron.