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Jobs Steve
Steven paul jobs
Other names:	Stephen Paul Jobs
In English:	Steven paul jobs
Date of Birth:	24.02.1955
Place of Birth:	USA
Date of death:	05.10.2011
Place of death:	USA
Short information: American entrepreneur, designer and inventor, pioneer of the personal computer revolution. Co-founder, Chairman of the Board of Directors and CEO of Apple Corporation. One of the founders and CEO of the Pixar film studio

Biography

His parents were unmarried students: a native of Syria Abdulfatta (John) Jandali and Joan Schible from a Catholic family of German emigrants.

The boy was adopted by Paul Jobs and American Armenian descent Clara Jobs, née Agopian. The Jobs couldn't have children of their own. They named their adopted son Stephen Paul. Jobs always considered Paul and Clara to be father and mother, and he got very annoyed if someone called them foster parents: "They are 100% my real parents."

In the late 1970s, Jobs' friend Steve Wozniak developed one of the first personal computers with great commercial potential. The Apple II computer became the first mass product of Apple, created at the initiative of Steve Jobs. Jobs later saw the commercial potential of a mouse-driven graphical interface, which led to the Apple Lisa computers and, a year later, the Macintosh (Mac).

After losing a power struggle with the board of directors in 1985, Jobs left Apple and founded NeXT, a company that developed a computer platform for universities and businesses. In 1986, he acquired the computer graphics division of the Lucasfilm film company, transforming it into Pixar Studios. He remained Pixar's CEO and major shareholder until the studio was acquired by The Walt Disney Company in 2006, making Jobs Disney's largest private shareholder and board member.

Difficulties in developing a new operating system for the Mac led to Apple buying NeXT in 1996 to use NeXTSTEP as the basis for Mac OS X. As part of the deal, Jobs was hired as an advisor to Apple. The deal was planned by Jobs. By 1997, Jobs had regained control of Apple by taking over the corporation. Under his leadership, the company was saved from bankruptcy and a year later began to make a profit.

Over the next decade, Jobs led the development of the iMac, iTunes, iPod, iPhone, and iPad, as well as the development of the Apple Store, iTunes Store, App Store, and iBookstore. The success of these products and services, which provided several years of stable financial profit, made Apple in 2011 the most valuable public company in the world. Many commentators cite the Apple resurgence as one of the greatest accomplishments in business history. At the same time, Jobs was criticized for an authoritarian management style, aggressive actions towards competitors, a desire for total control over products even after they were sold to the buyer.

Jobs has received public acclaim and a number of awards for his influence on the technology and music industries. He is often called the "visionary" and even the "father of the digital revolution." Jobs was a brilliant speaker and took innovative product presentations to the next level, turning them into engaging shows. His instantly recognizable figure in a black turtleneck, frayed jeans and trainers is surrounded by a kind of cult.

After eight years of fighting the disease, Steve Jobs died of pancreatic cancer in 2011.

Steve Jobs: "1.5 million Armenians were subjected to genocide. Tell us how it happened?"

Steve Jobs: A Biography by Walter Isaacson states that Steve's adoptive mother, Clara Jobs (nee Agopyan), is a descendant of Armenians who escaped genocide in the early twentieth century. Her father Luis Hakobyan was born in Malatya in 1894, and her mother Victoria Artinian was born in Izmir in 1894.

The story of Steve Jobs' visit to Turkey in 2006 is curious. Jobs' Turkish guide Asil Tuncher told about this difficult visit. According to him, the last visit of the late Steve Jobs to Turkey caused great indignation in the country. Tuncher claims that Jobs considered the Turks to be enemies, and even refused to shake hands with the tour guide before leaving the ship.

“We started our journey. Jobs wanted Hagia Sophia most of all. Approaching her, he asked a question about minarets. In turn, I replied that after the seizure the former church was turned into a mosque, and a minaret was added in the southeastern part. After that, a flurry of questions rained down in my address, ”writes Tuncher.

“What happened to so many Christians? You, millions of Muslims in a non-Muslim environment, what have you done? " Jobs lamented. Before the guide had time to open his mouth, he heard another question: “1.5 million Armenians were subjected to genocide. Tell us how it happened? "

After these inquiries, the Turkish guide began to prove to Jobs that there was no trace of genocide. The guide's denials, his stories of the civil war and the betrayal of Armenians during World War I further angered Steve Jobs.

After that, Steve and his wife Marina met with the owner of the travel agency and expressed their dissatisfaction with the cruise. They expressed a desire to leave the ship ahead of schedule. As a result, without saying a word to the Turkish guide, and leaving his hand hanging in the air, Jobs left the ship. The guide did not receive the promised iPhone either.

Achievements

• National Medal of Technology (1985, President Ronald Reagan awarded Jobs and Steve Wozniak, and they were among the first to receive this award)
• jefferson Award (1987, Civil Service Award for Best Public Service Person 35 or Under)
• In 1988, the Inventor and Rationalizer magazine recognized Steve Jobs and Steve Wozniak as laureates of the Technique Chariot of Progress competition
• In December 2007, California Governor Arnold Schwarzenegger and his wife Maria Shriver inducted Jobs into the California Hall of Fame.
• In 1989, Inc. named Jobs the entrepreneur of the decade
• In November 2007, Fortune magazine named Jobs the most influential person in business.
• In August 2009, Jobs was named the most admired entrepreneur among teenagers in a Junior Achievement survey.
• In November 2009, Fortune named Jobs "CEO of the Decade"
• In March 2012, Fortune named Steve Jobs "The Greatest Entrepreneur of Our Time"
• In November 2010, Jobs was ranked 17th on Forbes' list of the most influential people in the world.
• In December 2010, the Financial Times named Jobs Person of the Year
• In December 2011, Graphisoft unveiled the world's first bronze statue of Steve Jobs in Budapest, calling him one of the greatest personalities of our time.
• In February 2012, Jobs was posthumously awarded the Grammy Trustees Award (awarded to those who influenced the music industry in non-performing areas)

Memory

Books

• "Little Kingdom" (1984) Michael Moritz on the founding of Apple Computer
• The Second Coming of Steve Jobs (2001) by Alan Deutschman
• "IKona. Steve Jobs "(2005) Jeffrey Young and William Simon
• iWoz (2006) by Steve Wozniak, Apple co-founder. This is Wozniak's autobiography, but it covers most of Jobs's life and work at Apple.
• “IPresentation. Persuasion Lessons from Apple Leader Steve Jobs (2010) Carmina Gallo
• Steve Jobs (2011), Authorized Biography, by Walter Isaacson
• "Steve Jobs. Leadership Lessons ”(2011), Jay Elliot, William Simon. A book about Steve Jobs's unique management style
• Jobs' Rules (2011) Carmina Gallo
• “Inside Apple” (2012) by Adam Lashinski. Explains the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to work
• "Steve Jobs. The Man Who Thought Differently ”(2012) Karen Blumenthal. Detailed biography of Steve Jobs

Documentaries

• The Machine That Changed the World (1992) - The third episode of this five-part film, The Paperback Computer, follows Jobs and his role in the early days of Apple
• Triumph of the Nerds (1996) - a three-part documentary for PBS about the rise in popularity of the personal computer
• "Nerds 2.0.1" (1998) - a three-part documentary for PBS (continuation of "Triumph of the Nerds") about the development of the Internet
• IGenius: How Steve Jobs Changed the World (2011) - Discovery documentary with Adam Savage and Jamie Heineman
• Steve Jobs: And Another (2011) - PBS documentary produced by Pioneer Productions
• "Unknown Jobs" (2012) - AppleInsider.ru documentary about the founder of Apple, covering the unknown aspects of Steve Jobs's life

Movies

• "Steve Jobs" is the planned Sony Pictures adaptation of Walter Isaacson's biography of Jobs with screenwriter and director Aaron Sorkin.
• Jobs is a planned independent film by Joshua Michael Stern. Jobs will portray Ashton Kutcher
• Pirates of Silicon Valley (1999) is a TNT film that chronicles the growth of Apple and Microsoft from the early 1970s to 1997. Noah Wiley played Jobs

Theater

• Steve Jobs' Agony and Ecstasy (2012) - production at the New York Public Theater with Mike Daisy

Miscellaneous

• Jobs featured in the Disney movie "John Carter" and the Pixar cartoon "Brave"
• On the first anniversary of the death of Jobs, a sculptural composition "Thank you, Steve!" Was opened in Odessa. The 330-kilogram composition is a nearly two-meter (Steve Jobs) palm made from scrap metal

Bibliography

Books about Steve Jobs in Russian

• Steve Jobs Steve Jobs on Business: 250 Quotes from the Man Who Changed the World \u003d The Business Wisdom of Steve Jobs. - M .: "Alpina Publisher", 2012. - 256 p. - ISBN 978-5-9614-1808-8
• Isaacson W. Steve Jobs \u003d Steve Jobs: A Biography. - M .: Astrel, 2012 .-- 688 p. - ISBN 978-5-271-39378-5
• Young J.S., Simon W.L. & Kona. Steve Jobs \u003d iCon. Steve Jobs. - M .: Eksmo, 2007 .-- 448 p. - ISBN 978-5-699-21035-0
• Kenny L. What Steve Thinks. - M .: AST, 2012 .-- 284 p. - ISBN 978-5-017-06251-3
• Gallo K. Jobs' rules. Universal Success Principles from the Founder of Apple. - M .: Mann, Ivanov and Ferber, 2011 .-- 240 p. - ISBN 978-5-91657-301-5
• Wozniak C., Smith D. Steve Jobs and J. The True Story of Apple \u003d iWoz. - M .: Eksmo, 2011 .-- 288 p. - ISBN 978-5-699-53452-4
• Beam J. Steve Jobs: First Person. - M .: Olymp-Business, 2012 .-- 176 p. - ISBN 978-5-9693-0208-2
• Eliot D., Simon W. Steve Jobs: Lessons from Leadership. - M .: Eksmo, 2012 .-- 336 p. - ISBN 978-5-699-50848-8

Name: Steve Jobs

Age: 56 years

Place of Birth: San Francisco, USA

Place of death: Palo Alto, USA

Activity: entrepreneur, founder of Apple

Family status: was married

Steve Jobs - biography

It is easy to talk about a person gifted since childhood, such is the entrepreneur and founder of the era of continuous computerization, Steve Jobs.

Childhood, family of the inventor

Native American from San Francisco was born into an academic family. His father is a university teacher's assistant, and his mother was educated at the same institution. There was no official marriage in the couple, since the girl's parents were categorically against their acquaintance and life together. Little Steve was given birth almost secretly, and then he was raised by adoptive parents.

Spouses Jobs were happy to pay attention to the baby, as they could not have their own children. The real mother wanted her son to get a good higher education. From the very beginning, it seemed that the biography of an unwanted child could not be happy.

Stephen Jobs - businessman

Soon the couple adopted a girl so that the boy had a sister. The whole family chose Mountain View as their permanent residence and left San Francisco. The adoptive father was a car mechanic, he found a high-paying job to pay for the children's education. Steve was not interested in mechanics, he preferred electronics. Although the town was small, it was believed that all high technologies were located in it. The boy's biography was a foregone conclusion. Stephen was not stupid, but he was not interested in studying.

Once a miracle happened: one of the teachers managed to instill diligence, and the boy finished two classes at once as an external student. With radio electronics, the student was on good terms, he himself managed to assemble a frequency meter using electronics, he worked in one of the famous companies. Like many teenagers, from the age of 16, a passion for hippie culture and the Beatles begins. He began to try drugs, makes acquaintance with a guy much older than himself. Steven Wozniak became a friend of Jobs for many years.

The guys were drawn together by their hobby for computers and electronic equipment. They knew how to invent, and the first device invented was a tool to hack into a telephone network. The guys have learned to pick up tone mode signals. Then the device began to be in demand, and friends helped out a lot of money. Steve Jobs easily went to college, which taught the humanities. But after 6 months he quits his studies, since at that time he is fond of the practices of the East and vegetarian food.

Apple

Steve gets a job at a company that makes computer games. And an old friend creates boards and improves them. The two Stevens started their own firm. In this duo, it was necessary to take the lead, and Jobs did a great job. This is how the biography of the first computers began.

The first examples were primitive, but the companions continued to work on the perfection of their offspring. As a result, the improved Apple II has a plastic case and a beautiful appearance. Financially, the company flourished, but due to Jobs's difficult nature, scandals often arose between friends. Jobs quit, but immediately set up a new firm.

Jobs retrained

Stephen bought out George Lucas' animation studio to create commercials, but his cartoons receive prestigious awards. Jobs is engaged in the creation of animation, and after a while he manages to profitably sell his studio to the famous Disney company. He returns to his beloved company, of which he was the founder. I managed to find a new sales market and always tried to act in the spirit over time. He owns the production of a media player, a touchscreen mobile phone iPhone, a tablet with the Internet iPad.

Steve Jobs - biography of personal life

Steve had many beloved and loving women. The first was Chris Ann Brennan. The relationship with her was always complicated and confusing. When their daughter Lisa was born, Steve's father recognized her only by doing a DNA test. Then an advertising agent Barbara Yasinski, singer Joan Baez, Tina Redse, who works with computers, appeared in the life of a young man. None of these women became Steve's official wife. Lauren Powell became the official wife, she worked in a bank.

A year after the marriage proposal, they got married. The couple had a son, Reed, daughters Erin and Eve. The father understood that electronic equipment is harmful to the health of young children, and computers and phones were banned for Jobs's children for a long time. In the future, Steve decided to find his real mother and sister, began to communicate with them, which he had been deprived of since childhood.

Steve Jobs - Sickness and Death

The businessman was diagnosed with pancreatic cancer, all the treatment undertaken by the family did not work. The businessman died, the whole family was with him. Cause of death the apple genius was oncological disease. A film was shot about Steve Jobs, books and memoirs were written. His biography is interesting to many screenwriters and directors. But do not forget that this man had a talent not for entrepreneurship itself, but for invention and the latest computer developments.

Steve Jobs - documentary

Steven Paul Jobs (1955-2011) is an American engineer and entrepreneur, co-founder and CEO of Apple Inc. He is considered one of the key figures in the computer industry, the person who largely determined its development.

Steve Jobs was born in San Francisco on February 24, 1955. This is not to say that he was a welcome child. Just a week after birth, his unmarried mother, graduate student Joanna Shible, gave the child up for adoption. The foster parents of the child were Paul and Clara Jobs (Paul Jobs, Clara Jobs) from Mountain View, California. They named him Stephen Paul Jobs. Clara worked for an accounting firm and Paul Jobs was a mechanic for a laser machine company.

Childhood

When Steve Jobs was 12 years old, on a childish whim and not without early adolescence, he called William Hewlett, then president of Hewlett-Packard, on his home phone number. Then Jobs was assembling an electrical appliance, and he needed some parts. Hewlett chatted with Jobs for 20 minutes, agreed to send in the necessary details, and offered him a summer job at Hewlett-Packard, the company within which the entire Silicon Valley industry was born. It was at work in Hewlett-Packard that Steve Jobs met a man whose acquaintance largely determined his future fate - Stephen Wozniak. He took a job at Hewlett-Packard, leaving boring classes at the University of California, Berkeley. Work in the company was much more interesting to him due to his passion for radio engineering.

Study

In 1972, Steve Jobs graduated from high school and entered Reed College in Portland, Oregon, but he dropped out after the first semester. Steve Jobs explains his decision to drop out: “I naively chose a college that was almost as expensive as Stanford, and all my parents' savings went towards college tuition. Six months later, I didn't see the point. I had absolutely no idea what I was going to do with my life, and I had no idea how college would help me understand this. I was really scared then, but looking back, I understand that it was one of the best decisions I have ever made in my life. "

After dropping out of school, Jobs focused on what was really interesting to him. However, it was no longer easy to remain a free student at the university. “It wasn't all that romantic,” Jobs recalls. - I didn't have a dorm room, so I had to sleep on the floor in friends' rooms. I handed in bottles of Cola for five cents apiece to buy myself food and every Sunday night I walked seven miles across the city to eat normally once a week at a Hare Krishna temple. "

Steve Jobs' adventures on the college campus continued for another 18 months after dropping out, after which he returned to California in the fall of 1974. There he met an old friend and technical genius Stephen Wozniak. On the advice of a friend, Jobs took a job as a technician at Atari, a popular video game company. Steve Jobs didn't have any ambitious plans back then. He just wanted to make money for a trip to India.

But in addition to the then fashionable interest in India and the hippie subculture, Steve Jobs had an interest in electronics that grew stronger every day. Together with Wozniak, Jobs came to the Homebrew Computer Club in Palo Alto, which at that time brought together many young people with a lively interest in computers and electronics. The club gave a lot to the future founders of Apple. In particular, thanks to the club, they began their "partnership" with the telephone giant AT&T (T), though not in the way that this company would like it to be. Steve Jobs read about an interesting discovery by American radio amateurs that allowed to illegally connect to AT&T telephone network and make free long-distance calls, and fired up a new and promising business. Meeting with John Draper, who then actively popularized this discovery, Jobs and Wozniak decided to make so-called “blue boxes”, special devices that allowed making free long-distance calls. So Steve Jobs and Steve Wozniak started tinkering with electronics in Jobs' parental garage.

First business

However, they did not deal with the “blue boxes” for long. Jobs was already packing for a philosophical tour of India, as planned. Jobs returned from India full of impressions, shaved head and traditional Indian clothes. At this time, a curious incident happened with the founders of Apple, especially vividly describing the technical talent of Steven Wozniak and the business acumen of Steve Jobs. At his Atari job, Jobs was tasked with creating an electronic circuit for the Breakout video game. According to Atari founder Nolan Bushnell, the company asked Jobs to minimize the number of chips on the board and pay $ 100 for each chip he could remove from the circuit. Steve Jobs was not very well versed in building electronic boards, so he suggested that Wozniak split the prize in half if he took up this business. Atari was pretty surprised when Jobs presented them with a board that removed 50 chips. Wozniak created such a dense scheme that it was impossible to recreate it in mass production. Then Jobs told Wozniak that Atari paid only $ 700 (not $ 5000, as it actually was), and he received his share - $ 350.

However, from the very first meeting, Jobs admired Steven Wozniak. “He was the only person who knew better computers than me,” Steve Jobs admits after a few years. There is no doubt that Wozniak played an important role in the life of his friend, without his engineering genius there would have been no Apple, or the triumph of Steve Jobs, solemnly presenting a new product of the company.

Apple

Steve Jobs was only 20 years old when he saw a computer that Wozniak built for his own use. The idea of \u200b\u200bhaving a personal - personal - computer struck Jobs, and he convinced Wozniak to start building computers for sale. Initially, both planned to engage only in the manufacture of printed circuits - the basis of a computer, but in the end they came to the assembly of finished computers.
In early 1976, Jobs asked Ronald Wayne, a draftsman, with whom he had worked together at Atari, to join the case. Jobs, Wozniak, and Wayne founded Apple Computer Co. April 1, 1976 in the form of a partnership. It must be said that only young people who have not yet come out of a rebellious age could come up with the idea of \u200b\u200bcalling a computer company "Apple" (Apple - in English means "apple").

The newly formed company required start-up capital, and Steve Jobs sold his minibus and Wozniak sold his favorite Hewlett Packard programmable calculator. As a result, they raised about $ 1,300. Jobs convinced Wozniak to resign from Hewlett Packard to become vice president and head of development at the new company.

Soon, they also received their first major order from a local electronics store - 50 pieces. However, the young company did not have the money at that time to purchase parts for assembling such a large number of computers. Then Steve Jobs convinced the component suppliers to provide the materials on credit for 30 days. After receiving the parts, Jobs, Wozniak and Wayne assembled the cars in the evenings, and within 10 days they delivered the entire batch to the store. The company's first computer was called the Apple I. In the store that ordered these machines, it sold for $ 666.66 because Wozniak liked numbers that were identical. Despite this large order, Wayne lost faith in the success of the undertaking and left the company, taking $ 800.

In the fall of the same year, Wozniak completed work on the Apple II prototype, which became the world's first mass-produced personal computer. It had a plastic case, a floppy disk reader, and support for color graphics. To ensure successful sales of the computer, Jobs ordered the launch of an advertising campaign and the development of a beautiful and standard computer package, on which the new company logo - a rainbow bitten apple - was clearly visible. Jobs envisioned the rainbow colors to highlight the fact that the Apple II is capable of color graphics. Since the release of the Apple II lineup, more than 5 million computers have been sold, for which programmers have created about 16,000 applications. In the late 1980s, Apple had a successful initial public offering that made Steve Jobs a millionaire at age 25.

In December 1979, Steve Jobs and several other Apple employees gained access to the Xerox Research Center (XRX) in Palo Alto. There, Jobs first saw the company's prototype Alto computer, which used a graphical interface that allowed the user to issue commands by hovering over a graphic object on the monitor. As colleagues recall, this invention struck Jobs, and he immediately began to confidently say that all future computers will use this innovation. And it is not surprising, because it included three things through which the path to the heart of the consumer lies. Steve Jobs already understood then that it is simplicity, usability and aesthetics. He immediately fired up the idea of \u200b\u200bcreating such a computer.

Then the company developed a new computer Lisa for several months, named after Jobs' daughter. In 1980, Steve tried to lead this project, in which he hoped to implement the revolutionary innovation he saw in the Xerox labs. However, Apple President Michael Scott refused Jobs. The project was led by another person. A few months later, Jobs begged Scott to put him in charge of another project on a less powerful mainstream computer, the Macintosh. Largely at the suggestion of Jobs, a competition began between the Lisa and Macintosh development teams.

Jobs ended up losing the race when the Lisa came out in 1983, which became the first mainstream computer with a graphical interface. However, further commercial failure of this project followed, mainly due to the high price ($ 9995) and the limited set of software applications for this computer. Therefore, the second round was for Jobs and his Macintosh. Like the Lisa, the Macintosh used an innovation peeped at Xerox labs — a graphical interface and a mouse. But unlike the Lisa, the Macintosh was a commercially successful computer that revolutionized the industry. The Macintosh operating system interface became the standard, its principle was used in all operating systems that have been created since that moment.

When Jobs urged John Scully to leave Pepsi-Cola to become Apple's CEO in 1983, he emphasized that Apple employees are writing new pages of history: “Do you really want to sell sweet water for the rest of your life, or you do you want to try to change the world? " This time, Jobs's persuasive ability did not disappoint, and Scully became Apple's CEO. However, over time, it turned out that his vision of the computer business was very different from that of Jobs, who was then still too impatient with a different point of view. The conflict between Scully and Jobs grew, and eventually led to the fact that Jobs was forced to leave Apple, being removed from the leadership of projects.

In 1985, amid the release of a number of unsuccessful computer models (the commercial failure of Apple III), the loss of a significant market share and incessant conflicts in management, Wozniak left Apple, and after a while Steve Jobs also left the company. Also in 1985, Jobs founded NeXT, a hardware and workstation company.

In 1986, Steve Jobs co-founded the Pixar animation studio. Under Jobs' direction, Pixar has produced films such as Toy Story and Monsters, Inc. In 2006, Jobs sold Pixar to Walt Disney Studios for $ 7.4 million in company stock. Jobs remained on the board of directors of Pixar and at the same time became the largest individual - shareholder of Disney, having received at his disposal 7 percent of the studio's shares.

Steve Jobs's return to Apple came in 1996, when the company founded by Jobs decided to acquire NeXT. Jobs joined the company's board of directors and became the interim CEO of Apple, which was going through a serious crisis at the time.

In 2000, the word “temporary” disappeared from the title of Jobs's position, and the founder of Apple himself was included in the Guinness Book of Records as an executive director with the most modest salary in the world (according to official documents, Jobs's salary at that time was $ 1 a year; subsequently similar other corporate executives used the salary scheme).

In 2001, Steve Jobs introduced the first iPod. Within a few years, iPod sales became the company's main source of income.
In 2006, the company introduced the Apple TV networked media player.
In 2007, sales of the iPhone mobile phone began.
In 2008, Steve unveiled the world's thinnest laptop, the MacBook Air.

Engaged in a business that completely captured his life, he barely noticed that he had a daughter. As Jobs himself admits, since 1977, when Lisa was born (that was the name of his daughter), he devoted “150%” of his time and energy to work. Lisa lived with her mother, who never married Steve Jobs. It was only years later that he began to recognize his daughter and communicate with her.

Steve Jobs and Bill Gates

Jobs has always had mixed relationships with competitors in his market. He stole ideas from someone without a twinge of conscience, and maliciously sneered at someone. One of them is.

These two legendary people have a lot in common, but they are completely different. Born in the same year, with similar life stories, they worked hard to succeed and break through to the top of the computer industry. But, if Jobs was not afraid to take risks and relied on innovation, then Gates moved to the top according to the standard scheme of business multiplication. Having taken a monopoly in software, having licensed Microsoft, he practically simply began to receive money from sales, developing very slowly and without making any revolutionary innovations.

But, despite their different attitudes towards doing business, Steve Jobs and Bill Gates will forever go down in the history of modern development of personal computers and software.

Lost interview:

Ever since the inception of Apple, Steven Jobs knew that he had a special mission on Earth, and he could change the world. “He always believed,” Stephen Wozniak recalls, “that he would lead all of humanity.” The attitude towards the "messiah in jeans" is by no means unambiguous and, as a rule, is very far from colorless indifference. In addition to friends and fans who call him the best manager, there are those who frankly dislike him, finding him overly self-confident and egocentric. Jobs's harshness is legendary. When entering into a business or personal relationship with Jobs, intelligent and well-mannered businessmen, accustomed to conducting a polite business dialogue, find themselves in an extremely uncomfortable environment. I must say that the public loves scandals, and people like Jobs have the unique ability to generate them around themselves with regular frequency, bringing spice and novelty to life.

Death of Steve Jobs

Undoubtedly, he was a man of genius in his field. His death was a great loss not only for his family, friends and co-workers. The world has lost this enterprising person who has changed the way society thinks about the personal computer. The cause of death of Steve Jobs was pancreatic cancer. He fought the disease for eight long years, remaining active until the last. Steve Jobs's death date is October 5, 2011.

Stephen Paul Jobs is a man who is one of the generally recognized authorities in the global computer industry, who largely determined the direction of its development. Steve Jobs, as he is known all over the world, became one of the founders of Apple, Next, Pixar corporations and created one of the most controversial smartphones in history - the iPhone, which has been the leader in popularity among mobile gadgets for 6 generations.

Apple founder

The future star of the computer world was born in the small town of Mountain View on February 24, 1955.

Fate sometimes plays very funny things. Coincidence or not, this city will become the heart of Silicon Valley in a few years. The biological parents of the newborn, an emigrant from Syria Steve Abdulfattah and an American graduate student Joan Carol Schible, were not officially married and decided to give the boy up for adoption, setting the future parents only one condition - to give the child a higher education. So Steve got into the family of Paul and Clara Jobs, nee Hakobyan.

Passion for electronics captured Steve during his school years. It was then that he met Steve Wozniak, who was also a little "obsessed" with the world of technology.

This meeting became a kind of fateful one, because it was after it that Steve began to think about his own business in the field of computer technology. Friends realized their first project when Jobs was only 13 years old. It was a $ 150 BlueBox device that allowed long distance calls at no cost. Wozniak was responsible for the technical side, and Jobs was in charge of marketing the finished product. This distribution of responsibilities will continue for many years, only without the risk of being reported to the police for illegal actions.

Jobs graduated from high school in 1972 and attended Reed College in Portland, Oregon. He got bored with studies very quickly, and he dropped out of college right after the first semester, but he was in no hurry to leave the walls of the educational institution.

For another year and a half, Steve wandered around his friends' rooms, slept on the floor, handed in Coca-Cola bottles and once a week dined for free at the Hare Krishna temple, which was located nearby.

Still, fate decided to turn his face to Jobs and pushed him to enroll in calligraphy courses, attending which made him think about equipping the Mac OS with scalable fonts.

A little later, Steve got a job at Atari, where his responsibilities included the development of computer games.

Four years later, Wozniak will create his first computer, and Jobs, by old habit, will deal with its sales.

Apple

The creative union of talented computer scientists very soon grew into a business strategy. On April 1, 1976, the proverbial April Fools' Day, they founded Apple, headquartered in Jobs' parents' garage. The history of choosing the name of the company is interesting. It seems to many that there is some very deep meaning behind it. But, unfortunately, such people are in for a bitter disappointment.

Jobs suggested the name Apple because it would appear right in front of Atari in the phone book.

Apple was officially registered in early 1977.

The technical side of the work, as before, remained with Wozniak, Jobs was responsible for marketing. Although, in fairness, it must be said that it was Jobs who convinced his partner to modify the microcomputer circuit, which later served as the beginning of the creation of a new market for personal computers.

The first computer model got a quite logical name - Apple I, which sold 200 units in the first year at $ 666 66 cents each (witty, isn't it?).

Quite a good result, but the Apple II, released in 1977, was a real breakthrough.

The tremendous success of the two models of Apple computers attracted serious investors to the young company, which helped it take a leading position in the computer market, and made its founders real millionaires. Interesting fact: Microsoft was formed six months later, and it was she who was developing software for Apple. This was the first, but far from the last meeting between Jobs and Gates.

Macintosh

After some time, Apple and Xerox entered into a contract between themselves, which largely determined the future development of computer technology. Even then, Xerox's developments could be called revolutionary, but the company's management could not find practical use for them. The alliance with Apple helped solve this problem. It resulted in the launch of the Macintosh project, within which a line of personal computers was developed. The entire technological process, from design to sale to the end customer, was handled by Apple Inc. This project can be safely called the period of the birth of the modern computer interface with its windows and virtual buttons.

The first Macintosh computer, or simply Mac, was released on January 24, 1984. In fact, it was the first personal computer, the main working tool of which was a mouse, which makes operating the machine extremely simple and convenient.

Prior to that, only "initiates" who knew the intricate "machine" language could cope with this task.

Macintosh simply did not have competitors that could even remotely come close in terms of their technological potential and sales volume. For Apple, the release of these computers was a huge success, as a result of which it completely stopped developing and producing the Apple II family.

Jobs leaving

In the early 80s, Apple has grown into a huge corporation, releasing successful new products over and over again. But it was at this time that Jobs began to lose his position in the company's management. Not everyone liked his authoritarian management style, or rather, nobody liked him.

An open conflict with the board of directors led to the fact that in 1985, when Jobs was only 30 years old, he was simply fired.

Having lost his high position, Jobs did not give up, but, on the contrary, plunged headlong into the development of new projects. The first of these was the NeXT company, which was engaged in the production of complex computers for higher education and business structures. The low capacity of this market segment did not allow for serious sales. So this project is not super successful.

The graphics studio The Graphics Group (later renamed Pixar), which Jobs bought from LucasFilm for only $ 5 million (when its real value was estimated at 10 million), was very different.

During Jobs' tenure, the company released several full-length animated films, which were hugely successful at the box office. Among them are "Monsters, Inc." and "Toy Story". In 2006, Jobs sold Pixar to Walt Disney for $ 7.5 million and a 7% stake in Walt Disney, while the Disney heirs themselves only own 1%.

Return to Apple

In 1997, 12 years after his ouster, Steve Jobs returned to Apple as interim director. After three years, he became a full-fledged manager. Jobs managed to take the company to the next level of development, closing several unprofitable directions and completing with great success the development of the new iMac computer.

In the years to come, Apple will become a true trendsetter in the high-tech market.

Her developments have invariably become bestsellers: iPhone phone, iPod player, iPad tablet. As a result, the company took the third place in terms of capitalization in the world, surpassing even Microsoft.

Steve Jobs: speech to Stanford alumni

Disease

In October 2003, during a medical examination, doctors gave Jobs a disappointing diagnosis of pancreatic cancer.

The disease, which in the vast majority of cases is fatal, developed in the head of Apple in a very rare form that can be treated with surgery. But Jobs had his own personal convictions against interference with the human body, so at first he refused the operation.

The treatment lasted 9 months, during which none of the Apple investors even suspected the founder of the company was deadly ill. But it did not give any positive results. Therefore, Jobs nevertheless decided on surgical intervention, having previously publicly announced his state of health. The operation took place on July 31, 2004 at the Stanford Institute Medical Center, and was very successful.

But this was not the end of Steve Jobs's health problems. In December 2008, he was diagnosed with hormonal imbalance. He underwent a liver transplant in the summer of 2009, according to representatives of the University of Tennessee Methodist Hospital.

Steve Jobs: quotes

Steve Jobs

Stephen Paul Jobsbetter known as Steve Jobs American entrepreneur, co-founder and CEO of the American corporation Apple. Died October 5, 2011

Biography

• Stephen Jobs was born in Mountain View, California on February 24, 1955. His childhood and adolescence were spent there, in the foster family of Paul and Clara Jobs, to whom he was raised by his own mother.

• When Steve Jobs was 12 years old, on a childish whim and not without early adolescence, he called William Hewlett, then president of Hewlett-Packard, on his home phone number. Then Jobs wanted to assemble an electric current frequency indicator for the physics classroom, and he needed some details. Hewlett chatted with Jobs for 20 minutes, agreed to send in the necessary details, and offered him a summer job at Hewlett-Packard, the company within which the entire Silicon Valley industry was born.

• At school, fascinated by electronics and gravitating towards communication with older children, Jobs meets Steve Wozniak, his future colleague at Apple. Together with his good friend Steve Wozniak, he perfected John Draper's phreaker technique and designed the Blue Box, a device capable of reproducing signals at the frequencies necessary to trick the telephone system into making free calls. According to some reports, colleagues not only sold blue boxes, but also entertained themselves through international calls - in particular, they called the Pope on behalf of Henry Kissinger.

Steve Jobs (left) and Steve Wozniak

• Subsequently, according to legend, based on the same scheme, they built their first joint business. Wozniak made these devices during his time at Berkeley, and Jobs, as a high school student, sold them.

• After graduating from high school in 1972, Steve Jobs attended Reed College in Portland, Oregon. After the first semester, he was expelled of his own free will, but remained to live in friends' rooms for about a year and a half. Then he took a calligraphy course, which later gave him the idea to equip the Mac OS with scalable fonts. Then Steve got a job at Atari.

1976: Apple begins

Stephen Jobs and Stephen Wozniak are the founders of Apple. Engaged in the production of computers of its own design, it was founded on April 1, 1976, and was officially registered in early 1977. Most of the work was done by Steven Wozniak, while Jobs was a marketer. It is believed that it was Jobs who convinced Wozniak to finalize the microcomputer circuit he had invented, and thereby gave impetus to the creation of a new market for personal computers.

The first personal computer introduced by Steve Jobs and Steve Wozniak was the Apple I at $ 666 66 cents. Subsequently, the new Apple II computer was created. The success of the Apple I and Apple II computer made Apple a key player in the personal computer market.

In December 1980, the company's first public sale (IPO) took place, making Steve Jobs a multimillionaire.

In 1985, Steve Jobs was fired from Apple.

1986: Purchase of Pixar company

In 1986, Steve buys The Graphics Group (later renamed Pixar) from Lucasfilm for $ 5 million. Although the estimated value of the company was $ 10 million, at the time, George Lucas needed money to fund the filming of Star Wars.

Under Jobs' direction, Pixar has produced films such as Toy Story and Monsters, Inc. In 2006, Jobs sold Pixar to Walt Disney Studios for $ 7.4 billion for Disney shares. Jobs remained on the Disney board of directors and at the same time became the largest individual shareholder of Disney, receiving a 7 percent stake in the studio.

1991: The FBI conducts an investigation into Jobs

In an interview with the FBI, Jobs admitted to having tried marijuana, hashish, and the psychedelic drug LSD between 1970 and 1974. Also, a source in the department reports that in his youth Jobs was actively interested in mystical and oriental philosophy, which seriously influenced his worldview in the future. In the course of collecting the dossier on Jobs, the FBI used an agent network throughout the country, interviews were held with dozens of people who knew him then. Moreover, the bureau collected data on both the business qualities and intentions of Jobs, his relations with investors, and the personal life of a businessman, for example, his first illegitimate daughter. The full FBI report on page 191 can be downloaded.

Page from the FBI dossier on Steve Jobs

1997: Return to Apple

• 1997 - Steve Jobs becomes Apple's interim CEO, replacing former CEO Gil Amelio.

• 1998 - while serving as interim CEO of Apple, closes several unprofitable projects such as Apple Newton, Cyberdog and OpenDoc. The new iMac computer was presented. With the introduction of the iMac, sales of Apple computers began to grow.

• 2000 - the word "temporary" disappeared from the title of Jobs's position, and the founder of Apple himself was included in the Guinness Book of Records as an executive director with the most modest salary in the world (according to official documents, Jobs's salary at that time was $ 1 a year; subsequently, a similar salary scheme used by other corporate executives). Steve Jobs received a $ 43.5 million Gulfstream jet award from Apple with an agreement that would cover all costs of the aircraft.

• 2001 - Steve Jobs introduced the first iPod player. Within a few years, iPod sales became the company's main source of income. Under Jobs' leadership, Apple has significantly strengthened its position in the personal computer market.

• 2003 - The iTunes Store was created. Steve Jobs was diagnosed with pancreatic cancer. S. Jobs is diagnosed with a rare form of pancreatic tumor known as neuroendocrine islet cell tumor.

• August 2004 Jobs underwent surgery and the tumor was successfully removed. During the absence of S. Jobs, Apple was managed by Tim Cook, then the head of international sales.

• October 2004 S. Jobs first appears in public after surgery: he attends a press conference on the opening of a new Apple store in California. After some time, S. Jobs said that "the disease made him understand: you need to live a full life."

• 2005 - Steve Jobs announced the move to Intel at the WWDC 2005 Developer Conference.
• 2006 - Apple introduced the first Intel-based laptop.
• 2007 - Apple introduced the networked multimedia player Apple TV, and the iPhone began selling its mobile phone on June 29.
• 2008 - Apple introduced a thin laptop called the MacBook Air.

• July 2008 There are comments in the press that the head of Apple has lost a lot of weight and this causes rumors of a relapse of the disease. During a conference on Apple's financial results, company representatives answer recurring questions about Jobs's health that it is a "private matter."

• September 2008 In response to his obituary, mistakenly published by Bloomberg, S. Jobs at one of the events organized by Apple, quoted Mark Twain: "Rumors of my death are greatly exaggerated."

• December 2008 The Apple chief does not make a traditional speech at the Macworld trade, which sparks new rumors about his illness.

• January 2009 S. Jobs declares his intention to continue to run the company, explaining the severe weight loss by hormonal imbalances. However, two weeks later, S. Jobs announces that he is going on six months' leave for health reasons. It took Jobs this time for a liver transplant and for a postoperative recovery course. The need for a liver transplant for Steve Jobs arose due to the side effects of drugs in the treatment of pancreatic cancer.

During the vacation, Jobs handed over the management of Apple to Tim Cook. Subsequently, T. Cook will receive a bonus of $ 5 million for excellent management of the company during the absence of S. Jobs and other services to Apple.

• June 2009 S. Jobs is returning after a liver transplant and reports from doctors that his prognosis is excellent.

• Since January 17, 2011, Steve Jobs went on leave for health reasons. Several blogs citing Apple employees reported that Jobs was hospitalized. According to an entry in Businesswire, Jobs himself notified the company's employees of his vacation by sending them an email. In it, Jobs writes that he himself made the decision.

The full text of the letter, provided by Businesswire, looks like this: “Team! At my request, the board of directors granted me medical leave so that I can now focus on my health. I remain president and will continue to deal with the company's major strategic decisions.

I asked Tim Cook to be in charge of all day-to-day operations at Apple. I am confident that Tim and the rest of the senior management team will do an amazing job making the plans we have for 2011 a reality.

I really love Apple and hope to come back as soon as I can. My family and I would deeply value respect for our privacy. Steve".

• On August 24, 2011, Apple officially announced that its founder and CEO Steve Jobs has resigned as head of the corporation. On this day, Steve Jobs released an open letter addressed to "Apple's management and community."

The letter said: “I have always said that if the day comes when I can no longer fulfill my duties and meet expectations as the head of Apple, I will be the first to tell you about it. Unfortunately, that day has come.

I am retiring as Apple CEO. I would like to serve as chairman of the board of directors and serve Apple, if the board deems it possible.

In order to maintain continuity (of the company's development - CNews comment), I strongly recommend that Tim Cook be my successor. "Jobs thanked all employees for the work.

The resignation was announced by Steve Jobs on August 24, 2011 at the company's board of directors. After the announcement of Jobs's departure, the value of Apple shares in the OTC market fell 7% to $ 357.4.

At the council, Jobs was elected to the position for which he applied: chairman of the board of directors of Apple. Jobs' place in the company was taken by Tim Cook, who previously worked as a chief operating officer.

Death and after death

• On Wednesday, October 5, 2011, Steve Jobs passed away at the age of 56. Pancreatic cancer was the cause of his death. S. Jobs struggled with the most dangerous disease for seven years.

The house where Steve Jobs lived. Palo Alto, California

We have suffered an irreparable loss. It seems to me that when so many people love the products he created, he did a lot for this world.

Howard Stringer, President of Sony

Steve Jobs was the beacon of the digital world. Jobs was greatly influenced by the Japanese industry and Sony, he called the founder of the company Akito Morita his teacher, and the Walkman had a great influence on him. The digital world has lost its main leader, but Stephen's innovation and creativity will continue to inspire generations to come.

Steve is one of America's greatest innovators - brave enough to think differently, determined enough to believe in his ability to change the world, and gifted enough to do so.

Bill Gates, founder and head of Microsoft

You rarely see a person who has left such an indelible mark on the world, the consequences of which will be felt for many generations to come.

Mark Zuckerberg, founder and CEO of Facebook

Steve, thank you for your mentoring and friendship. Thank you for showing that your products can change the world. I will miss you.

Arnold Schwarzenegger, former Governor of California

Steve lived the California Dream every day of his life, he changed the world and inspired us all.

Paul Allen, co-founder of Microsoft

We lost a unique technology pioneer, a creator who knew how to make great and great pieces.

Michael Dell, CEO of Dell

Today we have lost a visionary leader, the tech industry has lost a legendary personality, and I have lost a friend and business associate. Steve Jobs's legacy will be remembered for generations to come.

Larry Page, Google CEO

He was a great man with incredible achievements and a brilliant mind. He always seems to be able to say in a few words what you wanted to think about before you thought about it. His focus on putting the user first has always been an inspiration to me.

Steve Keyes, founder of AOL

I feel honored to know Steve Jobs personally. He was one of the most resourceful entrepreneurs of our generation. His legacy will live on for centuries.

Sergey Brin, co-founder of Google

Steve, your passion for excellence is felt by everyone who has ever touched an Apple product.

Until now, neither the Steve Jobs family nor the Apple corporation have disclosed the burial place and cause of death of the creator of the iconic gadgets, whose death is mourned by millions of fans around the world. According to some media reports, Steve Jobs's funeral will take place over the weekend in Sacramento. The city administration says that only the closest people will be allowed to the funeral.

Meanwhile, religious fanatics from the Westboro Baptist community said they were picketing Steve Jobs's funeral. According to the leader of the organization, Margie Phelps, the creator of Apple has sinned a lot in his life. “He did not praise the Lord and taught sin,” she added.

Jobs will have a monument

A Hungarian computer software company demonstrated how much Jobs meant to her by choosing to embody his affection in a bronze statue of Jobs's likeness, tall and mighty, over 2m high.

Chairman of Graphisoft Gabor Bohar (Gabor Bojar) is the person through whom the sculptor-artist Erno Toth will make this work. He creates a statue of Jobs using a photograph of the Apple founder from the old issue of The Economist. Bohar says his sympathy for Jobs began when they met at a technology show nearly thirty years ago.

Monument to Steve Jobs will be installed near the office of Graphisoft

The statue will depict Jobs in the style used to be seen at presentations: in a turtleneck, jeans and an IPhone in hand. The monument is planned to be installed at the end of December near the company's office in Budapest.

Doll image

Inicons created a 12-inch doll to represent Apple CEO Steve Jobs during the company's product launch. She looks pretty realistic. A prototype is shown on the firm's website. According to the company note, "final product appearance and color may vary."

Screenshot of the Inicons website page

Forbes contributor Brian Caulfield (Brian Caulfield), Apple may not like this realistic copy.

For $ 99, the package includes: a realistic head replica, two pairs of glasses, a well-articulated body, three pairs of arms, a tiny black turtleneck, a pair of blue mini jeans, one black leather belt, one chair, a backdrop with the words “One More Thing” (this expression has been regularly used by Jobs since 1999, presenting new products of the company), tiny sneakers, two apples ("one bitten") and tiny black socks.

According to the information on the company's website, worldwide shipments will begin in February 2012, and the release will be limited.

In January 2012, Apple lawyers and the Steve Jobs family forced the creator of the software company founder's doll to refuse to release the product or sell it. In a statement on the website, InIcons apologized for stopping the project because, according to the statement, there was no alternative but to receive a blessing from the Steve Jobs family.

Apple agreement went under the hammer for $ 1.6 million

Auction house Sotheby's auctioned off the contract to create Apple. Its cost was $ 1.6 million, with the originally assigned price of $ 100-150 thousand for this document 35 years ago.

The contract was sold among other rare documents and publications, the exact amount of the transaction was $ 1.594 million, of which 12% is the commission of the auction house. Bidding was stopped for $ 1.350 million. The buyer called this figure over the phone.

According to Sotheby's, the buyer was a certain Eduardo Cisneros, head of Cisneros Corp. The headquarters of this company is located in Miami. He is also Chairman of the Board of Directors of Gibraltar Private Bank & Trust.

The three-page contract is dated April 1, 1976, and is signed by Steve Jobs, Steve Wozniak, and the lesser-known Ron Vine. When the company was founded, Vine was 41 years old (now 77), and for his participation in the creation of the new company, he received a 10% stake in Apple.

Interestingly, Vine sold his stake just a few days later and raised $ 800 from the deal. He attributed this move to his previous failures in the venture capital business, as well as the fact that all founders were personally responsible for the debts of the new company, which he feared. With Apple's current capitalization, Vine's stake would be worth $ 3.6 billion.

2014: The monument to Jobs was removed in St. Petersburg

In early November 2014, a monument to Steve Jobs, made in the form of a huge iPhone, was dismantled in St. Petersburg after the head of Apple, Tim Cook, admitted his non-traditional sexual orientation. However, the real reason for the disappearance of the memorial was named by its installer, the Western European Financial Union (ZEFS) holding.

According to the corporation, the touchscreen of this giant smartphone was out of order, so the device was sent for repair. This information was confirmed by the press service of the Scientific Research University of Information Technologies, Mechanics and Optics (ITMO), on the territory of which there was a monument to the legendary founder of Apple.

Monument to Steve Jobs in the form of a giant iPhone dismantled in St. Petersburg

It is alleged that the decision to dismantle the monument was made before October 30, 2014, when Tim Cook officially announced that he was gay. This statement, according to the Russian media, was one of the reasons for the liquidation of the monument. Another reason was called the fact that Apple products transmit personal data of users to the American special services.

According to the head of the ZEFS corporation Maxim Dolgopolov, the Jobs monument may be returned, but only after this two-meter iPhone can send messages about the rejection of Apple devices. On December 1, 2014, a public opinion poll will take place, following which a final decision will be made regarding the future fate of the monument.

The Jobs Memorial, erected in early 2013, had an interactive screen that displayed information about the founder of Apple. On this device was a QR code leading to a website dedicated to Steve Jobs.

Steve Jobs' rules for manipulating people

Steve Jobs was an excellent entrepreneur and manager with an innate gift for persuasion. Jobs could create a so-called reality distortion field, with which the Apple founder made his point of view an irrefutable fact in the eyes of the interlocutor, which often provided the company with a successful result.

• Steve Jobs, a good friend of Larry Ellison, was invited to Larry's fourth marriage as an official wedding photographer.

2000: How Steve Jobs received a patent from Amazon for one-click online purchases for a penny

In September 2018, Infinite Loop magazine, covering events in Apple's corporate offices, described how Steve Jobs received a patent from Amazon for one-click online purchases twenty years ago for a penny.

In 1999, Amazon, which was considered the "largest bookstore on Earth", in which few people saw the future giant corporation, patented and implemented online payments on its website with one click. Back in the early days of e-commerce, people were still afraid to trust their credit card details to the Internet. One-click shopping technology allowed customers to automatically save their payment details so that they could make instant purchases.

Steve Jobs received a patent from Amazon for one-click online purchases on a call. Apple paid $ 1 million

This feature quickly appeared at Apple - already in 2000, the company used it in one of the earliest versions of its online store. At that time, according to the study, 27% of users did not buy an item in the cart online, just because the buying process took too much effort. By 2018, most online retailers in the world offer fast online checkout, including one click of a button.

Infinite Loop spoke about the behind-the-scenes story of this decision made by Jobs after his triumphant return to Apple three years after he was kicked out of his own company. Mike Slade, special assistant to Jobs from 1999-2004, told the magazine that they were just sitting in the office and discussing a gadget, and Steve decided to buy it on Amazon. Jobs was delighted with the convenience of the new one-click shopping technology, so he just called Amazon, said, “Hey, this is Steve Jobs,” and licensed the patent for one-click online shopping for a million dollars.

It was Jobs's classic decision-making trick. A couple of years later, he will make another unexpected phone purchase that will change the future of Apple, according to Walter Isaacson's “Steve Jobs” biography. Apple CEO Jon Rubinstein visited the Toshiba factory in February 2001, where he was shown several new 1.8-inch hard drives that the Japanese company could not find a use for. Rubinstein dialed Jobs, who was also in Tokyo, and said the discs would be perfect for the MP3 player they were considering at the time. Isaacson wrote that Rubinstein met with Jobs at the hotel that evening, asked for a $ 10 million check, and received it immediately.

In September 2000, when Amazon's patent for online one-click purchases was licensed, Apple's market capitalization was $ 8.4 billion versus Amazon's $ 13.7 billion. In 2018, Apple and Amazon began to cost more than $ 1 trillion, and Apple conquered this milestone faster than the Internet giant.

As for the one-click payment system that helped develop both online stores, the US patent for this technology expired in September 2017. With the expiration of the patent, the field of technology use has leveled off, because large companies have long developed their own technologies for one-click purchases. Giants such as Google, Microsoft and Facebook have prepared almost all of their pages on the Internet for the technology of online shopping in one click, and social networks do not lag behind them.

Own

Jobs car

Steve Jobs drove only Mercedes-Benz SL 55 AMG cars without license plates. The fact is that according to Californian laws, the installation of numbers is given as much as six months. Jobs entered into a contract with a car dealership, according to which every six months he took a new SL 55 and returned the old one back. The benefit of the car dealership was that a car that had been driven by Jobs could be sold for more than a new one.

Steve Jobs House

The Waverly Street residence in Palo Alto, California, was acquired by Jobs in the mid-1990s after he married Lauryn Powell. The house is designed in British style. Jobs lived there for 20 years and died here.

On July 17, 2012, Steve Jobs's house on Waverly Street was robbed. It is not specified whether anyone is currently living in this house.

On August 2, 2012, police arrested 35-year-old Kariem McFarlin, a resident of Alameda, California, as a suspect. In mid-August, he is in prison with a requirement of a bail of $ 500 thousand. The maximum punishment for a crime committed by him is 7 years 8 months in prison. Hearings in this case are scheduled for August 20.

According to the newspaper, McFarlin stole computers and personal belongings from Jobs's house worth over $ 60,000.

The San Francisco Bay Area, where Palo Alto is located, reports a double-digit increase in theft in the first half of 2012. According to statistics from the Palo Alto Police Department, 63% of crimes of this nature are the fault of residents: they often leave the doors and windows of houses unlocked out of carelessness.

Steve Jobs yacht

Venus was completed a year after the death of Steve Jobs

In December 2012, it was announced that Steve Jobs' high-tech yacht Venus could not leave the port of Amsterdam by court order. Such a ban was imposed on the vessel due to a financial dispute with the yacht designer Phillipe Stack.

The 78m aluminum vessel, built by Dutch manufacturer Feadship from sketches by Stuck and drawings by naval architect De Voogt, was launched in October 2012. But until now, the family of the late Apple founder cannot get Venus at their disposal, as Stuck is trying to prove in court that Jobs underpaid part of the amount for his work.

According to Stuck, the Jobs family owes him 3 million euros. He also said that he expects a fee of 6% of the value of the vessel, which he estimates at 150 million euros. The Jobs family estimates Venus is worth no more than € 105 million. Until the dispute is resolved, Venus will remain in the Amsterdam port.

Recall that, as it became known a year after the death of Steve Jobs, in October 2012, shipbuilders from the Dutch Alsmera finished work on the yacht, which the founder and ex-head of Apple had been designing for many years.

Constructed entirely from aluminum, the yacht was designed from start to finish by Jobs himself, although he resorted to help from the French designer Philippe Stack. The length of the yacht is almost 80 meters, but due to the lightness of the structure, the vessel has rather high speed characteristics.

Venus is not designed without luxury. In particular, the ship is equipped with a unique huge solarium with a built-in large jacuzzi located at the bow of the ship. The captain's bridge is crowned by the cockpit, equipped with seven 27-inch iMacs, through which the ship is monitored and navigated. From a certain angle, the design of the yacht strongly resembles the appearance of one of the popular Apple smartphones, the iPhone 4.

The existence and the design of the yacht itself stands out from the image of Steve Jobs, which was replicated in the media during his lifetime. In particular, Jobs has always been known as an opponent of excessive luxury and, on the contrary, a supporter of minimalism in design and almost an ascetic in everyday life. The billionaire lived in the most ordinary cottage in the Californian city of Palo Alto, always wore modest jeans and a black sweater, and also preferred to drive a good-quality Mercedes car, while many of his “colleagues” on the Forbes rating traditionally preferred and prefer Bentley or Maybach.

There are a few words about the yacht project in the famous biography of Steve Jobs, written by Walter Isaacson. Here is what the biographer recalls: “After having an omelette breakfast in a cafe, we returned to his [Jobs] house, and he showed me all his models and architectural sketches. As expected, the yacht's layout was minimalist. Her teak decks were perfectly flat, the saloon windows were glazed with huge glass from floor to ceiling, and the main living room had glass walls. At that time, the Dutch company Feadship was already building the boat, but Jobs was still tinkering with the design. “I know I can die and Lauren will be left with a half-built boat,” he said. "But I have to go on, otherwise it will be an admission that I am ready to die."

Unfortunately, it turned out that way.

A family

• Joan Carol Schible / Simpson - biological mother
• Abdulfattah John Jandali - biological father
• Clara Jobs - adoptive mother
• Paul Jobs - adoptive father
• Patty Jobs - adoptive sister
• Mona Simpson is a sister

Steve's first daughter is Lisa Brennan-Jobs (born 05/17/1978) from Chris-Ann Brennan, to whom he was never married.

On March 18, 1991, Steve Jobs married Lawrence Powell, who is nine years his junior. She gave birth to Steve three children:

1. Reed Jobs (born 09.22.1991) - son
2. Erin Siena Jobs (born 08.19.1995) - daughter
3. Ivy Jobs (born 05.1998) - daughter

Jobs's daughter about her father: he was rude and did not pay child support

On August 3, 2018, in the new issue of Vanity Fair, an excerpt from a book by the 40-year-old daughter of Apple founder Steve Jobs was published, in which she talks about a difficult relationship with her father. According to Lisa, Jobs was rude to her and did not want to pay child support. The book, titled Small Fry, will be released in full in September 2018.

Lisa Brennan-Jobs was born in Oregon in 1978 when Steve Jobs was 23 years old. Jobs denied paternity, although her mother, Krisan Brennan, told Lisa that her parents had chosen her name together. However, after that, Jobs completely stopped helping the family: for the first two years Krisan worked as a waitress and a cleaner while Lisa attended church kindergarten, and in 1980 she filed a lawsuit in San Mateo County to force her father to pay child support. Steve Jobs refused to acknowledge paternity, swore he was infertile, and even pointed to another person, who, according to him, was Lisa's real father. However, a DNA test denied him, and the court ruled that Jobs must pay child support in the amount of $ 385 per month, as well as cover his daughter's health insurance until she comes of age. At the insistence of Jobs's lawyers, the case was closed on December 8, 1980, and just four days later, Apple shares entered the market, and Jobs became rich - his fortune increased by $ 200 million overnight.

Steve Jobs

After that, Jobs visited Lisa every month. The girl hardly spoke to her father, but she was very proud of him and believed that he named his first computer - Apple Lisa - in her honor. However, when she asked Jobs about it directly, Jobs quite sharply dispelled her illusions. Once, father and daughter were driving together in his car, a Porsche convertible, which Jobs, according to rumors, changed very often - "as soon as there was even one scratch." Lisa asked if her father would give her the car when he got tired of it, but Jobs replied that it was impossible. “You won't get anything. Got it? Nothing, ”Lisa quotes her father's words in her memoirs. The girl did not understand what these words were referring to - just a car or something more - but, as she admits, they wounded her in the heart.

Later, Lisa visited her father, who lived with his wife Lauren Powell-Jobs and three children. She recalls that when visiting her father's house, she often stole small things, like toothpaste and powder, and could not explain these attacks of kleptomania, which occurred only in Jobs' mansion. When Lisa turned 27, Jobs, his wife, children from his second marriage, and Lisa herself went on a cruise, during which they stayed at the villa of U2 group leader Bono. Over dinner, Bono asked if it was true that Jobs named his first computer after his daughter. Jobs hesitated, but said yes. Lisa writes that by that time she had long come to terms with the impossibility of the great reconciliation that is shown in Hollywood films. According to her, her father never wasted "neither money, nor food, nor words."

Lisa notes that she regularly visited her father in the last years of her life - Jobs died of pancreatic cancer at the age of 56, when Lisa herself was 33 years old. She became a journalist - her father paid for her studies at Harvard - and by the beginning of August 2018 she is working by profession. Lisa does not maintain accounts on social networks and tries to avoid undue media attention.

Movies about Steve Jobs

• Pirates of Silicon Valley

• The first full-length feature film about the biography of Steve Jobs "Jobs" was released worldwide on August 16, 2013. Earlier in the summer of 2013, Open Roads Studio released a 15-second trailer for the film on the Instagram platform, which recently opened the function of posting not only images, but also videos.

"Jobs" tells the story of Apple's early take-off with the 2001 release of the iPod music player. The main role in the film is played by a Hollywood star Ashton Kutcher (Ashton Kutcher), partner and co-founder of the company Steve Wozniak (Steve Wozniak) plays Josh Gad (Josh Gad).

Actor Ashton Kutcher on one of the Internet sites admitted why he agreed to star in this role. According to him, the choice was "difficult" for him, as he has great respect for his work, and also has many friends and colleagues who had the opportunity to work with Stephen during his lifetime.

Kutcher also noted that the greatest success in life comes through overcoming difficulties, so he accepted such a difficult role as a challenge. He also assured that he tried to convey Steve's portrait very carefully.

Jobs grossed just $ 6.7 million in its first weekend, falling short of its creators' expectations. The film "Kick-Ass 2", which premiered on the same day, grossed $ 13.6 million in the first weekend, the film "The Butler" - $ 25 million. Overall, the film took seventh place, which is lower than the films "We are the Millers" and "Elysium" , which have been in the box office for two weeks.

Books about Steve Jobs

“Becoming Steve Jobs. The path from reckless upstart to visionary leader "

2015 year

The biography is authored by two journalists, Brent Schlender and Rick Tetzeli, who have worked side by side for several years. The release of the book was preceded by three years of painstaking work, during which they conducted research, interviews, studied reports and were engaged in co-creation and editing of texts.

One of the highlights of the book is the fact that one of its authors - Brent Schlender - personally knew Steve Jobs for 25 years. The journalist and Apple founder met in an interview, and in subsequent years their communication was informal, Schlender often visited Jobs at home. Brent Schlender presents his observations and impressions of Steve Jobs in the first person.

In the biography, the authors show Steve Jobs' professional and personal transformation throughout his life. The main question related to his career is described in the book as follows: how “an exile from his own company, ostracized for his inconsistency, harshness, poor business decisions”, was able to revive Apple, create a completely new set of products that marked an entire era, and to become a revered leader?

Journalists also aim to break up the clichés often found in posthumous articles, books and films about Steve Jobs. These include the idea that Jobs was “a guru with a designer's flair; a shaman who possessed power over human souls, thanks to which he could inspire his interlocutors with anything (“the field of reality distortion”); a pompous moron who ignored the opinions of others in a manic pursuit of perfection. "

According to Brent Schlender, none of this matches his experience with Steve Jobs, who always seemed to him "more complex, more human, more sensitive and even smarter than the image created by the press." Schlender wanted to offer society a more complete picture of life and a deeper understanding of the person about whom he had a lot to write.

The biography is written in a simple and easy language. To some, it may seem redundant in the presence of many minor details and the presence of the author's emotionality, but the reason for this can be seen in the authors' enthusiasm for the work on the book and their deep interest in the personality of Steve Jobs. Thanks to this involvement of the authors, the biography is very lively.

Excerpt from the book

Over the last decade of Steve's life, stories associated with his "obnoxious" character will now and then excite the sensation-hungry public. Jobs' persistent ripples seemed inconsistent with the enduring success that has finally become a companion to the long-suffering Apple since the turn of the century. This sudden irascibility did not fit in with the company's image as a highly creative organization with powerful potential and the enormous benefits that its talented employees brought to humanity.

Of course, despite the "coolness" of the reborn Apple, its engineers, programmers, designers, marketers and representatives of other professions continued to persistently work on its image. The real masterpieces in this field were the brilliant advertising campaigns of Lee Clow, the minimalist verified design of Jony Ive, the carefully orchestrated product presentations conducted by Jobs, in which players and smartphones were associated with the words magical and phenomenal. This image was shaped by hard work, especially after the iPhone proved to be the best-selling portable computing device ever.

Apple is now bigger and more influential than Sony. But Jobs' actions sometimes broke the overall picture. How could this clean, austere façade relate, for example, to the 2008 incident when Steve called Joe Noser, the New York Times columnist who once opened Esquire magazine with a cover story about the Apple founder, “a bucket of shit that distorts facts all the time. "? How could a company renowned for the brilliance of its marketing programs allow its products to be manufactured in Taiwan's Foxconn factory in China, where appalling working conditions and poor safety practices have led to dozens of worker suicides? How did it happen that Apple practically colluded with publishers when they agreed to raise e-book prices in an attempt to force Amazon's online store to also raise prices for the products they sell? How do you justify the company's behind-the-scenes agreement with the other big players in Silicon Valley not to hire engineers from other manufacturing companies? And how "clean" Foxconn or its CEO can be considered if, in the course of an investigation by the Federal Securities Commission, its former executives were forced to resign, convicted of forgery, retroactively issuing a permission from the board of directors to reward employees with stock options worth hundreds of millions of dollars ?

In some of these cases, Apple's moral wrongs were overblown, or their “judges” did not take all the circumstances into account. But Jobs managed to exacerbate even obviously far-fetched situations with his inept antics, demonstrating rudeness, indifference, and arrogance. Even those of us who could witness a significant softening of Steve's violent nature could not deny that his penchant for outrageous antisocial behavior, alas, continued to assert itself. None of those with whom I spoke could explain why Steve's behavior persisted in these childhood manifestations. Nobody, not even Lauryn.

I am convinced of only one thing: it is useless to try to characterize this multifaceted personality with rough strokes - both good and bad or ambiguous. So when Steve went around "roughly" about Neil Young, I wasn't surprised at all. He could hide his grievances for decades. Even after he got everything he wanted from Disney, the Eisner name continued to infuriate him. Gassé's "sin" of telling Scully that Jobs wanted him to be fired as CEO dates back to 1985. But even a quarter of a century later, Steve literally growled when he heard the name of this Frenchman.

Jobs' resentment extended to companies that he believed did bad things to Apple. Steve's passionate antipathy towards Adobe, for example, was fueled by the fact that its founder, John Warnock, supported Windows with his software right at a time when Apple was struggling. Steve could not help but realize that at a time when the Macintosh held only 5 percent of the personal computer market, this was a completely rational decision - but stubbornly viewed it as a betrayal.

Years later, at the pinnacle of success and fame, he returned the favor to Adobe by rejecting the iPhone to support Flash. But, objectively speaking, this also had a rational grain. Although this program was easy to use and provided online viewing of video content, it had security issues and sometimes broke unexpectedly. Adobe showed little willingness to address these flaws, and the iPhone was the new networked computing platform that Jobs couldn't afford to suffer from network attacks. He did not install the program on the iPhone, and then on the iPad.

Flash was so popular that a wave of discontent hit Apple. But Steve was firm. In 2010, he published a lengthy statement in which he pointed out six reasons for not supporting Flash. These reasons sounded very convincing, but the words of the statement still tasted of revenge. Now the power of Apple was such that Adobe had to pay a dear price for the betrayal of which Steve suspected it. Flash will survive, but Adobe will have to shift its energy and resources towards developing other streaming media technologies.

Steve's biggest grudge in his later years was with Google. Jobs had many reasons to consider himself personally loyal when Google created and launched the Android mobile operating system in 2008, largely tweaked from Apple's iOS system. What resented Steve most was that Eric Schmidt, the president and CEO of Google, had been a member of the Apple board of directors and a personal friend for many years. In addition, Google gave Android to a number of mobile phone manufacturers almost free of charge, thus creating the premise that devices made by Samsung, HTC, and others would hinder Apple's position in their respective markets with their cheaper products.