We open our own digital technology repair shop. Home appliance repair business plan

Now in almost any apartment or house there is a huge amount of equipment that tends to fail and break down. Many people do not understand this issue at all, and therefore they often cannot do anything about the breakdowns on their own. And very often such breakdowns can be easily eliminated, and this is much more profitable financially than buying new equipment.



Therefore, at all times, people who could solve these problems were valued, as they say, worth their weight in gold, and found demand for their services constantly. The situation in this field is no exception today. And so we will open our own business for the repair of all kinds of equipment, and make sure that this business is universal and includes equipment of various directions. In addition, this type of business should be universal in terms of equipment manufacturers, and work with everyone. And if all these conditions are met, then we have every chance to build a promising and profitable business.

As in every type of business, the equipment repair business has its own problems and nuances that need to be effectively addressed. The main problem in this area is strong competition in this market, and a large number of firms and individual craftsmen who work from home. Such competition forces the latter to greatly reduce prices for their services, and therefore strong rivalry arises. And perhaps in a large city it will not be possible to make this business profitable due to the presence of many competitors.

On the other hand, some firms not only do not compete with each other, but also have partners in this business, and share their clients with each other. This is possible if these firms occupy a certain niche in this area, and then there is a clear division of labor and differentiation. And the competition is not that strong anymore. Therefore, before opening this type of business, you need to carefully analyze the entire market, and only then make a final decision on its prospects.

In general, a home appliance repair business can be implemented in two different formats. The first business format involves working with only one specific manufacturer of equipment, and it is called a mono-brand salon. Often, such service centers are partners of some kind of salons or hardware stores, and carry out warranty and post-warranty service. In this direction, there are nuances, and there are both advantages and disadvantages. The advantages include the fact that in cooperation with a salon or a manufacturer there will be constant availability of orders, and you will definitely not be left without work. And the disadvantages include the fact that the same salons or firms will pay you, and they will set the final prices for the work.

As a rule, your direct customers will be those buyers of equipment from this salon who have expired the warranty period, and in this case you can count on a more serious payment for your services, and even then with the filing of the same salons of equipment. Another important factor when choosing the direction of this activity is that shops and salons make very high demands on service centers, and because of this, they have to be equipped according to all modern standards, which of course entails not small costs. And in order to recoup them, you need to have a constant workload, and often the same salon cannot provide this.

The second format of this type of business is the opposite of the first, and includes the repair of equipment from various manufacturers in its services. That is to say, a multi-brand service center. But in principle, such a service center does not depend on the brand of technology at all and is simply a workshop that eliminates product malfunctions. And it is this moment that is the most difficult in this direction, since the master must know the design features of various household appliances, and they very often differ from each other. Even the same type. The main question here is the search for such versatile specialists who are able to work with different equipment of various brands.

And just in this case, there is an opportunity to work quite successfully independently, setting your own prices for repairs and dictating your conditions. This is how this business format differs from the previous one. And the demand for repairs will fluctuate greatly and depend on various factors. It is up to you to decide which format to choose for yourself, but before making a final decision, you need to conduct a study and find out all the conditions that are offered by stores and salons of household appliances, and only after that make the final choice in favor of this or that option. The format of your workshop will depend on the city in which this business will be organized. In one case, the first option is better, in the other the second.

After choosing the form of your business, you must register with the state registration authorities. For your work, the easiest way is to issue an individual entrepreneur, as it takes a minimum of time and money investments. If you choose the form of a legal entity, then in this case it is advisable to register an LLC, since only in this case you will be able to pay a flat tax rate. It is advisable to register an LLC if you plan to do this business with a partner in order to eliminate all disagreements.

In addition, the individual entrepreneur is personally responsible for all debts arising in the course of the activity, and therefore is liable with his property before the court, but in this case, debts often do not arise, therefore it will be easier to register the individual entrepreneur. When registering, you need to indicate the correct code for your activity, and it is (OKPD 2) 95.2 Repair of individual consumption items and household appliances.

After all the legal issues, and when we have finally decided on what format our business will be in, we start looking for a suitable premises for the workshop. When looking for a place, you first need to look at the presence of competitors nearby. And build on your specifics. If you plan to repair small equipment, such as mobile phones and other oversized ones, then an area of \u200b\u200b10 square meters will be enough for one master. This is the advantage when you are busy repairing small equipment. You don't have to pay expensive rent.

If you plan to repair equipment such as refrigerators, washing machines, and so on, then a lot more space is needed for such a workshop. At least in order to store all finished equipment, and equipment that is in the queue for repair.

When choosing a room, you need to take into account such nuances as the availability of electricity and a bathroom, as well as the opportunity to relax at lunchtime. If you manage to find a suitable premises in the city center, then great, if the rent is very expensive, then it's okay, look for premises in the sleeping areas of your city. This works great for large vehicles, as people won't want to take them far into the city center. Also consider complex service delivery options, such as when you make a home visit. Therefore, you can work in a complex way and rent a small room, and repair large equipment at home.

Ideally, of course, have your own large room in which all the equipment will be stored, since not all issues can be resolved at the client's home. But if at the initial stage of work you do not have the necessary funds, then you can work with a minimum workshop in which you will repair small equipment. And already with the development of your client base, you will expand your business.

If you are just starting out and you have absolutely no money to rent premises, then you can work at the client's home, and take small equipment such as mobile phones home for repairs. Thus, you can fully work autonomously without renting premises, but this is only if you yourself are such a specialist. In other cases, you are required to have your own, at least the minimum room for work.

At the very beginning, when you are just starting this business, if you are a specialist, then you can work independently. But after a while, you will still reach the point where you need to delegate work. Therefore, look for specialists in advance who will subsequently work for you. It should be two, and at the initial stage even one master who understands all the technique. It should be a versatile person and an expert in his field. You need to outsource all issues not directly related to work, or you need to deal with them yourself.

When working with large household appliances in baths, the help of loaders will be needed, who will deliver them directly to the workshop. And most likely, you may need to purchase your own car, in which you will transport equipment. A domestic car of such a plan costs about 200 thousand rubles, and it is quite enough to start in this business. When the car is not occupied directly in the process itself, you can carry out cargo transportation on it, which will be an additional type of income. But then, when registering, you must indicate the OKPD code, and when registering, think carefully for the future.

On the body of your truck, you can place an advertisement for your services, and then you can attract additional customers, because a large number of people will see the car in the city. That is, we can conclude that buying a car will pay off in time.

Working with different equipment requires a different approach to business. There are some types of equipment that are easier to replace than to try to repair. These are various hair dryers, small electrical appliances and so on. It is advisable to repair expensive mobile phones, since not many will want to buy a new one, for example, for 10,000 rubles, but rather they will repair the old one for 1,000 rubles. Although if the phone is inexpensive, then a person will not repair it, since components are often expensive, and there is no particular benefit in repairing it.

One of the most popular areas is the repair of large and expensive household appliances, such as refrigerators and washing machines. Almost any specialist can cope with such a repair, and changing such equipment to a new one is very expensive, and therefore people prefer to repair it. Moreover, refrigerators and washing machines are not as demanding in their functions as telephones, and they suit their owners even after the end of the warranty period. But, for example, a phone that has become obsolete for three or more years, and therefore no one will repair it.

Based on the foregoing, we can conclude that repairing, for example, phones is worth it only as an additional service, or if you can offer the client an inexpensive solution to the problem. For example, change the speaker, or some other minor breakdown. Something that will be much cheaper to repair than to buy a new one. In any case, be guided by the demand and the market of your city, because in different regions of Russia the demand is completely different.

For different types of work, and various types of repaired equipment, you will need to purchase the appropriate equipment. For small equipment, you need a computer with special software, with the help of which faults will be tested. You will also need special tool kits, small soldering irons and other devices.

The cost of semi-professional equipment starts from 10 thousand rubles, and can reach 100 thousand with a professional version. When working as a mono-brand center, you need to purchase the appropriate professional equipment, which can be omitted in a multi-brand salon. For such large equipment as refrigerators and washing machines, you will need, among other things, other special tools, and primarily professional devices that check and test the electrical system.

Such equipment is not very expensive, unless of course the usual semi-professional is used, but if you decide to purchase professional samples, then the cost of one tester can be 10 thousand rubles. All equipment acquisition costs depend entirely on what you plan to do and on your budget.
This type of business is notable for its low cost of entry into it, but also low profits. Since the cost of the entire repair is often reduced to replacing an unwanted part, the amount of work for one repair is rarely more than 2,000 rubles, and very often it is equal to 500 rubles. With a very high cost of repairs, it is often easier for a person to buy new equipment.

The most profitable option is a large number of minor breakdowns in which there is no need to replace the part. But often this does not work out and you have to be content with what you have.

Special attention should be paid to advertising this type of business, since in the absence of a sufficient number of clients, you will not even be able to reclaim the lease of the premises, let alone earnings. And this business needs a person who can repair equipment himself and loves to do it. Otherwise, you will not earn anything on this, and quite possibly even lose. Good luck with your business!

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Not suitable for everyone. For successful functioning in this area, specific knowledge and experience are required. If you plan to open a small service center, then you can additionally attract people who are versed in technology.

Repairing household appliances will not require serious investments. The main cost item will be tools and accessories. We will consider the features of work in this area in more detail in the article.

Finding the right format

Repair of household appliances as a business has several directions at once. If the master himself wants to work in this area, then he has the following options for work:

1. Private home renovation... The cost of services will be low, but it will be possible to significantly save on costs in the form of rent. Spare parts for household appliances are not required here either - you can buy them as needed. True, not all components are easy to find.
2. Collaboration with the service center... The bottom line is getting orders. The businessman himself is not engaged in promotion and search for clients. And for the provision of the corresponding services, he pays the service center a certain percentage or a fixed amount.
3. Opening your own service center... But here the entrepreneur will have to do his business from scratch, faced with the problems of finding clients, personnel, using effective advertising methods.

Is it profitable or not to open your own repair shop? This niche covers a fairly large market volume - it accounts for about 20-25% of the service sector. The level of income received does not depend on seasonal fluctuations, weather or wealth of citizens, because broken equipment has to be repaired in order to be able to use it in the future.

It is worth deciding whether the organization will repair the equipment of a certain company or all brands existing on the market at once.

Monobrand firms, in turn, are divided into two categories:

1. affiliated (are in close cooperation with the parent company);
2. independent (are equal partners of parent organizations).

If a businessman does not have serious work experience, then it makes sense to start working with a mono-brand company in the form of an affiliate, and only later work in new directions.

Aspiring entrepreneurs often don't know where to start a home appliance repair business. Here it is necessary to clearly define the list of services provided and who they can be provided to.

If you plan to open a small workshop at home, then it is better to focus on serving ordinary citizens. If the company has a sufficient number of qualified personnel, then it is possible to establish work with organizations. With them you can conclude contracts for the maintenance of equipment or work one-time. The first option will provide a guaranteed income. Working with legal entities is also promising because they often use elite equipment, the repair of which is quite expensive.

It is also necessary to decide on a clear list of services. As a rule, service centers repair refrigerators, washing machines, ovens, microwaves, dishwashers. It is not necessary to stop only at work with household appliances. You can expand your range of services:

• appliances;
• video and audio equipment;
• office equipment;
• repair of heating systems.

To attract as many clients as possible, you should focus on the following features of the work:

1. quality;
2. the speed of troubleshooting;
3. warranty service;
4. home visit.

What will it take to open a repair shop?

For a home appliance repair business to be truly successful, you need to think through all the nuances in advance. For work you will need:

• Specialized tools and other equipment... We need soldering irons, testers, screwdrivers, power supplies. You will not be able to do without specialized tools. Their purchase will require about 30-40 thousand rubles. If there are several employees in the organization, then it is better to purchase several sets of tools at once.
• Repair parts... Better to find a company that would deliver them in bulk. This will significantly speed up the repair process, which is a definite plus for work. Additionally, you can sell spare parts at retail, which will allow you to get additional profit.
• Premises... It will be required if the company will not carry out home visits. You may also need a place to resuscitate equipment that could not be quickly repaired in the client's apartment. It will be necessary to store tools and accessories somewhere. Renting a small space will be sufficient for a start. Subsequently, you will need to think about opening an office and hiring a secretary.
• Register as an individual entrepreneur or LLC... The first option implies a simpler registration procedure. We'll have to choose a taxation system. It is most profitable in the field of repairing household appliances to pay UTII. At the same time, you will not have to buy a cash register - it will be enough to fill in strict reporting forms (SRF). When working with legal entities, you can choose the taxation system and the simplified tax system.

Promotion methods

The customer base directly affects the level of the company's income. To attract people, you need to use the right advertising methods. "Word of mouth" in this case will allow you to promote really high-quality services for free. You can independently use the following methods:

• placing information in local newspapers;
• posting ads;
• production of a billboard (if there is an office);
• distribution of leaflets, business cards, discount coupons;
• internet promotion (including group creation).

Financial results

Home appliance repair is a profitable and cost-effective business, capable of bringing a monthly income of 50-100 thousand rubles at the most conservative estimates. Its payback is from several weeks to 2-3 months. When opening a large enterprise, it may take more time to return the investment, since the start-up capital will be much higher.

Before the direct opening of this business, it is recommended to conduct a high-quality marketing research, thanks to which you can get complete and up-to-date information about whether the market needs these services. As a rule, it is quite difficult to find a high-quality workshop in any city, in which specialists who are well versed in absolutely any technique work. Therefore, the new repair shop, which will offer high-quality and efficient repairs at affordable prices, will be in demand among the population.

Workshop room

The business plan for the repair of household appliances takes into account that as soon as it is decided that this business will bring good income, you need to start looking for a suitable premises that will be used as a workshop. It can be located in a small space so as not to pay too much rent. However, it is important that every client who wants to bring the broken equipment on his own can get to the workshop.

Activities

Initially, it is necessary to decide what services will be provided to the population in the repair shop. To do this, you need to make sure that there are appropriate specialists available who have experience related to the repair of a particular technique. It is best if the workshop is rather large, and will also offer the possibility of repairing absolutely any equipment. Therefore, you need to focus on the repair of refrigerators and stoves, hoods and ovens, microwave ovens and washing machines, boilers and dishwashers, coffee makers, multicooker, toasters and other appliances that break down sooner or later.

Potential clients will be able to bring small equipment to the workshop on their own, but if it is necessary to repair the refrigerator, the master himself will come to the customer's house with all the necessary equipment. It should be remembered that the departure of a specialist will cost customers more than if they had taken the equipment to the workshop on their own.

All work should take place in several stages. Initially, the master is called at home, after which he must examine the broken device and determine the cause of the breakdown. Next, he must inform customers what the cost of the work will be, as well as what spare parts will have to be purchased. It is best if the repair shop independently offers the opportunity to customers to purchase all the necessary spare parts, since you can make good money on this. At the next stage, the repair is carried out directly, after which the payment for the work performed takes place.

Staff

The business plan for the repair of household appliances proves that in this case, a very important and serious issue is the correct choice of specialists who must have the necessary education, work experience and responsibility. It is best to choose workers who can work with several types of equipment at once, since they will be able to do a lot of work, which will lead to a small number of workers in the company.

Employees must independently choose the tools with which they will work, but the purchase must be paid by the company.

It is also necessary to purchase as many spare parts from various devices as possible or to establish contacts with suppliers who will supply the necessary elements to the workshop every day.

Search for customers

As soon as a new company specializing in the repair of equipment is opened, you need to start work related to attracting customers. To do this, you need to properly advertise services, for which all sorts of methods are used, such as distributing leaflets, posting advertisements at entrances, advertising on the radio, in newspapers or on television. Usually, over time, the company will have a large number of clients who have heard about the company from friends, but this is only possible if the prices for services are acceptable and not overstated, and the repairs are carried out promptly and efficiently.

Home appliance repair business plan budget and profitability

To start an activity, you need to spend some money.

Initial costs:

• Rent of premises for the workshop - 20,000 rubles per month
• Salary for employees - 200,000 rubles
• Purchase of equipment, arrangement of a workshop, purchase of spare parts for various equipment - 600,000 rubles
• Advertising - 80,000 rubles

All funds invested in the project will pay off in about 8 months of work, and the net profit that the entrepreneur will receive can reach 120,000 rubles.

Choose a business concept. All subsequent steps depend on this. Modern home appliance repair firms are divided into two types:

1. Monobrand are service centers of a certain manufacturer of household appliances. Here there is an additional division into types - they completely depend on the manufacturer, are relatively independent and work on the basis of an equal partnership.
2. Multi-brand - perform maintenance and repair of household appliances, mobile phones and computers of any brands.

The second type is preferable, because this way you expand your target audience. But newcomers often start under the wing of a popular brand, this significantly reduces the risks and does not require significant start-up investments in Mastarskaya advertising. The choice also depends on the qualifications of your craftsmen, the characteristics of the city and consumer demand.

The main risks

High-quality and prompt repair of household appliances is in constant demand. In times of crisis, when consumers are forced to abandon expensive purchases, the demand for this service increases. The main risks are associated with subjective factors - low qualifications and irresponsibility of employees, the lack of a clear and well-thought-out business plan.

The competition in this area is very high. Household appliances are repaired not only by officially operating firms and service centers of manufacturers. A lot of craftsmen work informally at home. You must offer your clients high-quality and affordable services, find a reasonable balance between these factors in order to get a decent profit.

It is important to correctly calculate your financial capabilities, because modern equipment is needed to adequately diagnose breakdowns. Much depends on the quality of the parts - finding reliable suppliers offering reasonable prices is also an important point.

Location

A room with a total area of \u200b\u200b80 m², divided into a reception point and rooms for the work of craftsmen, is quite enough for work. If you plan to work in a small village, you can rent a room as close as possible to the center - the price per square meter is low here.

In large cities with high competition and rental costs, a newcomer will have to look for compromise options. Check out the new sleeping areas. The population density in them is quite high, and the infrastructure has not yet been established. A great option is a workshop in an area with a low rental cost and several collection points scattered around the city. Payroll costs will rise, but you will gain a significant advantage by offering your services to the widest possible range of potential customers.

Beginners use another option. One large workshop is located in a densely populated residential area with a low rental cost. The firm offers services at the client's home. The foreman leaves, conducts diagnostics and, if necessary, takes household appliances to the workshop for repair.

Equipment

In the absence of a large start-up capital, many workshops start work with a minimal set - an oscilloscope, a tester, a soldering iron and hand tools. But for high-quality and efficient customer service, it is necessary to assemble a decent set of professional equipment:

Spectrum analyzer - about 40,000 rubles.
- Amperevoltmeter - about 6,000 rubles.
- Frequency meter - high-quality models are offered at a price of 300,000 rubles.
- Professional set of tools and accessories - about 200,000 rubles.

For efficient customer service, it is necessary to equip the warehouse with at least a minimum set of the most popular spare parts. Ideally, for this you need to prepare about 1,000,000 rubles. This is a large amount, not all beginners have the opportunity to purchase everything they need at once. Experienced entrepreneurs advise finding a reliable supplier with a wide range of quality parts to ensure fast delivery. But you have to invest part of the profits in the purchase of the most popular spare parts and form your own warehouse.

You will also need comfortable furniture for the work of craftsmen, good lighting, modern ventilation. The workshop is also equipped with shelves for storing parts and household appliances awaiting repair or shipment to the client. This item of starting costs will draw another 200,000-300,000 rubles.

The presence of transport for the delivery of orders is required. The best choice is a Gazelle pickup, a used car in good condition can be bought for 120,000 rubles.

Personnel

The most important employees for this business are skilled craftsmen. You cannot save on their wages. The best payment system is a flat rate + a percentage of revenue, which depends on the volume of orders completed by each employee. Initially, you can hire two craftsmen, as the number of orders increases, you can expand the staff.

At the initial stage, the business owner can deal with organizational issues, finding new customers and quality control. But over time, it is advisable to hire a master master and deal with business expansion issues.

Financial reporting must be entrusted to an experienced accountant. The specificity of the workshop is such that it will not work to outsource this area.

Documents and licenses

A workshop for the repair of household appliances can work as an individual entrepreneur and choose a taxation system for UTII. But if you plan to work with legal entities, it is better to choose the STS. Registration of a company takes five working days, the state fee is 800 rubles. There are no special requirements from SES. Control of fire supervision in this area is stricter. Find out these requirements in advance, they include the reliability of the wiring, ventilation and many other nuances that must be taken into account even during the search for a room and carrying out repairs.

The specifics of the work of a workshop for the repair of household appliances, associated with frequent home visits to customers, involves the use of strict reporting forms. They must be registered with the tax office.

Profitability

The minimum initial investment for opening a full-fledged workshop is about 6,000,000 rubles. In the first months of operation, the company's profitability will not exceed 10%. Many workshops work only to cover running costs and purchase the necessary equipment for 1-2 years. But with the right approach to pricing and a high level of service, you can gradually increase the profitability of your business. This direction belongs to the low-profit, but stable.

Marketing

Shop advertising should be very active. Use whatever methods are available. Your sign should be visible from afar and catch the eye of passers-by. Be sure to include your phone number on outdoor advertising - it should be simple and easy to remember. If a person's household appliance breaks down, he will remember you and call you.

Competent pricing policy is one of the most important factors. Offer clients free diagnostics. You can immediately include the cost of the troubleshooter in the repair cost. But having a free service always attracts customers.

The company's website and active efforts to popularize it in a modern city is a must. Provide an opportunity to call the wizard and describe the essence of the breakdown online. Many people are looking for a master on the Internet and choose a company whose website they saw among the first positions. Traditional ads, business cards, and local media advertisements also give good results. It is worth thinking about buying old models of household appliances. This will create a warehouse for rare spare parts. Household appliances quickly become obsolete. Manufacturers offer new models, and literally in a few years it is very difficult to find spare parts for the old one.

Summary

Appliance repair is not the most profitable business. But it has a stable demand.