Gym business plan with minimal investment and calculations. How to open? How to open a fitness club (business plan)

The popularity of sports in Russia has led to an increase in demand for the demand for gyms and fitness clubs in 2018. People strive to be healthy, look beautiful, slim, and are willing to pay good money for this by purchasing gym passes with numerous gym equipment. In this review, we will together draw up a business plan for the gym "from A to Z" (estimates for 2018).

When opening a gym, it is worth considering that people want it to be close to home, well equipped, with a pleasant and comfortable atmosphere for exercising.

Market analysis

First of all, you need to analyze your capabilities. At the initial stage, opening a large gym is difficult and expensive. It is easier to organize a narrow profile gym that will be in good demand and satisfy the needs of customers. Over time, you can open additional rooms and expand options.

For good, profitable work of the gym, it is necessary to take into account in the business plan and analyze the following:

1. Determine the class of the gym. I mean the direct focus of the hall. It can be a fitness center, a sports complex with a wellness bias, a professional, sports club, or just an opportunity to work out on exercise machines.
2. Conduct marketing analysis. You need to compare the prices of gyms, study your area for the placement of similar places, etc.
3. Research similar gyms nearby. If similar centers and sports complexes are located in your area, it is worth studying their specifics of work, services provided, sports programs, opening hours, prices, etc.
4. Create a project for a future training hall. We need a specific floor plan, taking into account the peculiarities of the location not only of the hall itself, but also of auxiliary rooms (changing rooms, toilets, reception, etc.). With this question, you can contact the specialists in the field of design /

Project summary

The goal of the project is to open a middle class gym in a city with a population of up to 700,000. Target audience - people from 10 to 55 years old.

Income received from the sale:

1. Annual subscriptions - 30,000 rubles
2. One-time subscriptions - 1,500 rubles
3. Sports programs - 1,000 rubles
4. Lessons with a trainer - 800 rubles.

Hall room and its area

Before starting the search, it is necessary to determine in the business plan the level of possible attendance of the hall. In small towns and villages, it will be relatively less than in a large center.

The sanitary norms of the Russian Federation stipulate that at least 5 m² should be allocated to one visitor to the gym.

It is necessary to provide:

• dressing rooms for men and women - 30 m2;
• placement of shower cabins, toilets - 20 m2:
• reception - 10 m2;
• room for group programs - 45 m2;
• gym, recreation areas - 300 m2.

You can save on rent only at the expense of your own premises. It is expensive to purchase, so most gyms are rented. A suitable place can be found over the Internet without spending money on realtors. It is worth paying attention to the sleeping areas of the city, since everything in the center is already practically occupied and quite expensive.

It is important to take into account the features of the building, because not every room is suitable for a gym. Exercise equipment, power systems and equipment are heavy, so the floors in the building must be stable. In addition, athletes constantly raise and lower large weights, abruptly throw barbells, weights and dumbbells, and in the fitness room people are constantly on the move - jumping, running, performing various exercises. Keep in mind.

It is best to be located on the basement floor, or in the basement, in most cases this is the most appropriate option. There are many halls that are located on the second floor and above, but it is safe to say that the building was erected with a similar business in mind (or in the past, the building had an industrial character).

It is not uncommon for aspiring entrepreneurs to open a gym on high floors, while the building clearly does not correspond to this type of activity. As a result, the constant complaints of companies from the lower floors: the ceiling is crumbling, cracks appear, constant noise. It is worse when an entrepreneur has to repair a building at his own expense. Or even look for a new place.

The expenses of the business plan for the preparation of the premises include:

1. flooring of a new suitable floor covering;
2. equipping places for exercising with simulators and the necessary equipment;
3. installation of sufficient lighting for the entire hall;
4. "Private area": \u200b\u200blockers for storing clothes, available and free showers, toilets;
5. reception, where the staff will meet customers, as well as an office for negotiations and contracts.

Equipment purchase

For a gym to be in good demand, it must be fully equipped with quality sports equipment.

Gym equipment

Consider in the business plan that it is better to purchase inventory from specialized enterprises, since the cost will be much cheaper than in retail outlets. At the same time, imported equipment will be more expensive.

For accounting in a business plan, use the following sample list:

Gym equipment costs quite a lot, especially exercise equipment. But this is the minimum from which it already makes sense to start work.

Buying ready-made used equipment in good condition can be a completely acceptable option, so you can significantly save your budget. Among other things, sports equipment is in abundance on the private market and is in stable demand. Even if the business should ever be closed, there will be an opportunity to return a significant part of the investment.

The main thing is not to save on the simulators themselves, as this can scare away the target audience. In addition, high-quality equipment will help to avoid its premature breakdowns and injuries to visitors, as well as prolong their operation.

If we are talking about a ready-made fitness room that will operate on the basis of a gym, then we will need to purchase a separate fitness equipment.

Fitness equipment

Sets of small sports equipment, such balls, steps, dumbbells, etc., should be in the number of intended visitors to the hall.

Consider the following costs for gym equipment:

Such a fitness room is in line with the demand of the audience; all the basic and necessary equipment is present. However, one must understand that in the fitness room the equipment is not the main thing, it is more important - competent programs, as well as professional instructors who make up these programs.

Staff

Special attention should be paid to the selection of personnel. He can be experienced or not, but with good knowledge and skills, as well as a desire to work and help the visitors of the gym.

For the vacancy of a trainer, people are recruited who have any category in sports (masters of sports), an alternative option is great experience and knowledge of the matter in bodybuilding, fitness, the proof of which is complexion.

To clean the hall, you need to hire cleaning staff and additional staff at the reception.

Periodically monitor the level of salaries, as well as the adequacy of the qualifications of the staff, their courtesy and proactive assistance in training.

Advertising

Before opening, it is necessary to actively use advertising, this deserves a separate item in the business plan of the gym. Distribution of flyers, posting of advertisements on message boards and publishing on the Internet are most acceptable. If you have the means, you can advertise in your local newspaper. If the gym is located within a city, then you can place more ads near your sports center to attract people living in the area.

When using flyers, you need to make them memorable and colorful. Write down clearly in them the cost of the subscription. This will help potential clients make a choice. You can distribute leaflets on the street yourself or hire other people (students), but then you have to control the work. It is better to distribute flyers near shopping centers, educational institutions, offices.

The main thing is to attract your potential audience. It is worth drawing their attention to the positive aspects of the hall, as well as offering discounts and bonuses.

It is possible, in connection with the opening of the gym, to carry out an action for the sale of subscriptions at a reduced price. It is necessary to constantly work out your subscriptions, club cards and discounts. It is worth making premium cards for regular customers, developing standard programs for trainees no more than 2 times a week, etc. The more and more varied offers you have, the more customers you can attract. Everyone will definitely be able to find suitable conditions for themselves, suitable in terms of price and capabilities.

In addition, distribution of flyers to residential buildings in nearby districts would be a good solution. It should be noted in the business plan that about 50% of clients live within 5 km of the gym. The distance from home to the hall is a very important factor when choosing.

Cost and return on investment

Initial investments for opening a gym:

1. Premises rental - RUB 75,000;
2. Gym Equipment - 1 152 000 rub.;
3. Fitness equipment - RUB 170,000;
4. Advertising - RUB 60,000

Total: 1,457,000 rubles.

The monthly expenses in the business plan include:

1. rent for the premises + utility bills - RUB 90,000;
2. staff salary - RUB 200,000;
3. tax and social security contributions - RUB 60,000;
4. maintenance and repair of sports equipment - RUB 5,000;
5. advertising and promotion - RUB 10,000;

Total: 365,000 rubles.

Business plan revenue forecast (per month):

1. Sale of annual subscriptions - 30 pcs. 20 * 30,000 \u003d RUB 900,000.
2. Sale of one-time subscriptions - 15 pcs. 1 500 * 5 \u003d RUB 7,500
3. Sale of sports programs - 5 pcs. 1,000 * 5 \u003d RUB 5,000
4. Personal trainings - 15 pcs. 800 * 15 \u003d RUB 12,000

As a result, monthly income will be: 924,500 rubles.

Monthly payment of income taxes - 138 675 rub.

Net profit (net of taxes and monthly expenses) is 420,825 rubles.

The amount of revenue for the year will be: 11,094,000 rubles.

Net profit amount per month is 420 825 rubles.

Profitability: 420 825/924 500 * 100 \u003d 45.5%

Payback period, we divide the initial costs by the amount of net profit: 1 457 000 /420 825 \u003d 3.5 months.

Risks

Exercising in the gym as part of a healthy lifestyle is gaining more and more popularity. This is not surprising. To visit the gym, you do not need to look what the weather is outside the window, you can just take a sports uniform and go to workout.We are interested in how to open a gym from scratch. Therefore, we will consider this business in more detail.

Drawing up a business plan

Before starting your own business, you need to have a ready-made gym business plan. It should provide for the main types of expenses. For example:

• cost of renting premises from 20 to 50 thousand rubles / month;
• personnel salary 80 thousand rubles / month;
• funds for advertising 10-20 thousand rubles / month;
• capital for the purchase of simulators 200-300 thousand rubles;
• running costs. This may include unexpected costs, for example, for the repair of a broken pipe or other unforeseen expenses of 10-15 thousand rubles / month;
• payment of utility bills 15-25 thousand rubles / month
• payment of taxes and fees depending on the form of ownership.

Accordingly, the minimum expenses will be 135 thousand rubles / month, plus money for the purchase of exercise equipment and payment of taxes.Since in the considered example our operating expenses amount to 135 thousand rubles / month, respectively, with a subscription cost of 1.5 thousand rubles, we need to attract 90 people to go to zero. Naturally, there must be more clients to make a profit. After all, we need not only to cover the costs, but also to make a profit and recoup the money spent on equipment. It is worth considering a good strategy to attract more customers.

Selection of premises

When choosing a room for your future gym, you need to proceed from the correct ratio of price and location. It is not necessary to have premises in the city center for a successful business. It is enough that it is located in places of high traffic of people. It can be near metro stations or near a university. Opening a gym in a residential area will also be quite successful, since it is convenient for people to go to workouts near their home.

The size of the future hall should be at least 100 sq. m. With a smaller area, it will be difficult to provide for the availability of all the necessary premises - changing rooms, showers, toilets and a training hall of normal size. In general, when deciding on the area of \u200b\u200bthe future premises, it is worth proceeding from the considerations that a minimum of 2 square meters is required for each potential client. Actually, it should be understood that with a room size of 100 square meters, it can comfortably accommodate 50 people, in 200 square meters - 100 people. Therefore, when choosing a room, you need to take into account the number of desired customers.

Main training areas should be well ventilated to avoid stuffiness and humidity. Air conditioning is also very desirable, otherwise the flow of customers will be greatly reduced in the summer.

You must have a shower in the gym. Actually, the absence of showers is a significant disadvantage that can play a fatal role. After all, some attend workouts before work, and just after playing sports, you need to put yourself in order.

We select a room

Pay attention to the condition of the room. It may need repairs there. This can lead to additional costs. Then this money will also need to be taken into account when calculating the start-up capital.The investment in repairs can be substantial. In order to renovate a room of 150 square meters, with a toilet and two showers, at least 100-150 thousand rubles will be required. This is provided that you do not have to change the wiring and communications.

Collecting the necessary documentation

First, you need to choose and register the legal form of your future business in the tax office. At first, it will be easier and easier to register as a sole proprietor. This will help to avoid additional expenses for accounting and will make it possible to use a simplified taxation scheme.

When registering, you need to indicate the codes of the All-Russian Classifier of Economic Activities (OKVED) for the services that you will provide. Here is a list of codes:

• physical culture and recreation activities 93.04;
• other activities in the field of sports 92.62;
• activities of sports facilities 92.61.

The only thing worth remembering is that if in the future you will expand the range of services (for example, add a children's room), then you should indicate this in advance.Then we get permission from Rospotrebnadzor. This will require the presence of medical documents from employees, a contract for the maintenance of the premises, a passport of a sports institution and a production control plan (PPK).

Equipment selection

To equip the hall with the necessary simulators, you need to carefully consider their number so that you can work out all muscle groups. It is also worth thinking about how our estimated number of clients can work at the same time. The list of equipment below is designed for a hall with an area of \u200b\u200b100 sq. m.

Equipped gym room

The minimum number of simulators:

• horizontal bench 3-4 pcs.;
• exercise machine for the press 2-3 pcs;
• bench with a leg trainer and a barbell rack 2-3 pcs.;
• leg press machine 2-3 pcs;
• chest muscle trainer 1-2 pcs .;
• smith machine 1-2 pcs;
• treadmill 1-2 pcs;
• various barbells, dumbbells, discs and many other little things.

Dumbbells and barbell discs should be of several different weights to make it easy for clients to train with the right weight.The above set is minimal. If the floor space and funds allow you to purchase more equipment, then it is worth buying:

• emphasis for the press;
• traction of the upper block;
• hyperextension;
• t-simulator;
• crossover.

When purchasing exercise equipment, you should take a closer look at good manufacturers. Perhaps, to save money, it is worth purchasing not new, but already used units. This will allow purchasing high-class equipment with significant savings.

In general, gym equipment must be reliable and durable - these are the main criteria for selection.

Attracting clients

To attract as many customers as possible, you need to conduct an advertising campaign.You can hire students to distribute flyers in crowded places (at entrances to shopping malls, supermarkets, and subways) and post flyers on poles and a notice board near your hall.

Distribution of leaflets

Develop loyalty programs for regular customers. Expand a range of services and training programs to attract a wider range of people. Come up with special programs for women and teenagers. This will increase the number of potential visitors.

Recruitment

When selecting personnel, you need to remember that a good team is the key to your successful business.When choosing trainers, you can talk to physical education teachers from nearby schools. Their workload and salary are not high and there is an opportunity to hire a good specialist for a moderate fee. It is also worth considering candidates for the position with experience in coaching in sports schools and sections.

Make sure your employees, especially coaches, don't have bad habits. Gym employees drinking or smoking on the porch is a negative image for your business.

In principle, for a small gym, it will be enough to hire two trainers who will work in shifts. It would be nice, of course, to have a cleaner and an administrator, but, in principle, an administrator can combine these two positions. In total, the minimum number of staff is five people.

The pros of the sports business

The segment of this business is still quite free and there is an opportunity to avoid high competition. Therefore, it is worth considering the gym as a business. The payback period for such a business is from one to one and a half years. That, with a fairly small investment, makes it very attractive.With the right customer acquisition strategy and the right location, you can achieve high profitability and good income levels.

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Opening a gym is expensive, but with good planning, it could be profitable at the end of the third year. A well-designed gym business plan will help you determine the costs and calculate its profitability.

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Services

When opening a gym from scratch, first of all, it is necessary to meet the needs of its future visitors.

Most people go to the gym to do:

• cardio training;
• strength training.

Considering that they come to the gym unprepared, it is necessary to provide the services of a qualified trainer who will draw up a training program.

If there is free space, you can open an additional gymnasium, where you can organize classes:

• yoga;
• pilates;
• dancing;
• fitness.

Relevance

Business relevance is determined by:

• the desire to lead a healthy lifestyle;
• the need for a beautiful figure;
• lack of similar centers in residential areas;
• relatively quick return on business.

Advantages and Disadvantages of Opening a Gym

Market description and analysis

There are gyms in almost every major city. This is due to the needs of the population in taking care of themselves and their health.

1. Moscow. The fitness services market is highly developed and is in steady demand among the population.
2. St. Petersburg. The market here is quite developed, but the leadership still remains with the capital.
3. Millions of cities. The market is relatively underdeveloped, but it is gaining momentum, there are opportunities for developing their own business.
4. The rest of the cities of Russia. The market is very poorly developed or not developed at all.

According to the data of large sociological services, the opening of gyms in small towns is considered promising. Provided that the market is not overwhelmed with competitors.

Today, large fitness chains are represented in the capital regions, but they are starting to expand.

So, the regions came out:

• X-FIT;
• Fitness area;
• The hammer;
• Fit-Studio.

The target audience

As a rule, people go to the gym:

• from 15 to 50 years old;
• women who want to lose weight;
• men who want to shape the figure;
• to maintain physical tone;
• office workers suffering from physical inactivity;
• wishing to strengthen the heart muscle (cardio training).

They choose a gym according to the principles:

• proximity to home;
• proximity to work.

Therefore, when calculating the target audience, the location of the fitness center is taken as a basis.

To calculate the audience you need:

1. Determine the range of the map. A dot is placed in the center of the proposed location and a radius of 2 km is outlined. Potential visitors are in homes and offices located in this segment.
2. Define competition. If there is a competitor's gym within the expected range, it is recommended that you select a different location. It is advisable to be further from the competitor than the border on the map.
3. Study the needs of the intended audience for gym services. Perhaps there is an outdoor workout area in this area, which is popular among residents and it is possible to attract them to a paid gym only in winter.

Competitive advantages

The competitive advantages of a gym can be:

1. Flexible pricing policy. The gym can launch a wholesale of annual subscriptions at the price of a monthly payment of 10 months. This move will increase the loyalty of regular visitors.
2. Flexible class schedule. A person is free to independently choose the schedule of classes (time, day). If he is limited to only the calendar month and the number of workouts, he will be able to customize his schedule himself. This approach will attract those who want to independently control their workouts. The coach is free to set the training time based on his schedule.
3. Replacement possible. You can attract additional visitors by allowing the replacement of one visitor with another. At the same time, the number of lessons per month is limited, so walking every day with one subscription will not work.
4. Equipment. Most visitors will prefer to work with modern equipment.
5. Strong coach. By attracting a strong coach, preferably a media person, people will come to the gym wishing to meet him or participate in bodybuilding competitions.
6. Personal approach to classes. The task of the coach is to motivate you to do it correctly and to find a personal approach to each person. People are more willing to return to the gym with good motivation and interaction with the coach.

Advertising campaign

When drawing up a business plan for a gym, it is necessary to provide for the costs of an advertising campaign.

• external;
• internal.

Outdoor advertising

To attract their attention, use:

• outdoor advertising;
• gym facade design;
• email newsletter;
• distribution of booklets and flyers.

Indoor advertising

Inside the hall you can place:

• motivational posters;
• leaflets;
• branded products;
• someone else's advertisement.

Step-by-step instructions for opening a gym

To open a gym, it is not necessary to contact specialized firms, just follow the instructions:

1. Draw up a business plan.
2. Draw up a schedule for the opening.
3. Make a financial plan.
4. Attract investments (bank, borrower, investor).
5. Determine the form of business ownership (individual entrepreneur, society).
6. Buy / rent a room.
7. Equip the room.
8. Pass the approval of the inspection bodies (Rospotrebnadzor, fire protection, etc.).
9. Hire staff.
10. Launch an advertising campaign.
11. Open a gym.

Documents

You can open your gym as an individual entrepreneur or a company (joint stock, limited liability).

The codes of the All-Russian Classifier of Economic Activities (OKVED) are suitable for the work of the gym:

• 85.51 Individual lessons with trainers and teachers;
• 93.11. Activities of sports facilities;
• 93.13 Activities of fitness centers.

If necessary, you can choose one code, or all. The more codes, the higher the tax base. Often entrepreneurs prefer to write an application for payment of 6% of income (simplified taxation).

Vyacheslav Khokhryakov tells how to independently register an individual entrepreneur.

Also, to open a gym, you will need to conclude agreements with Rospotrebnadzor for maintenance:

• air conditioners;
• fans;
• Housing office;
• recycling light bulbs.

Before opening, you will need to obtain permissions:

• at the fire department;
• in the sanitary and epidemiological services;
• from your local property management authority.

Premises and design

For the successful operation of a fitness center, you need a large room with an area of \u200b\u200bat least 100 sq. m. The best option is to buy. Renting such a space can be more expensive than purchasing, especially when you consider the need for its equipment.

In addition to the main hall, the premises should be equipped with:

• locker room;
• shower cabins;
• reception area for visitors.

Often in gyms they also install:

• sauna;
• swimming pool;
• sports bar.

Basic requirements for the premises:

• good ventilation;
• the ability to control the temperature (17-19 degrees in the hall, 21-26 - in the locker room);
• air humidity 40-60%.

The room for the hall must comply with the norms of SNiP:

• 2.04-05-91;
• 2.08.02.89;
• 11-12-77;
• 23-05-95;
• 2.04.01-85.

In addition to technical requirements, aesthetic requirements are imposed on the premises. The gym should be spacious and equipped with mirrors.

• receiving visitors;
• cardio training;
• strength training;
• fitness.

The reception or reception area should be equipped with a reception desk and a soft seating area for visitors to the hall.

Equipment and inventory

The success of a gym depends on the equipment installed in it. If the gym is equipped with old simulators, it will be difficult to attract visitors willing to pay money.

For those who came to the gym for cardio training, you must put:

• treadmill;
• exercise bike;
• stepper;
• elliptical trainer.

For strength exercises you will need:

• barbells (minimum 3);
• squat racks;
• dumbbell set (from 2 to 25 kg in 1.5 kg increments);
• bench press;
• bench for the press;
• inclined bench.

Also, visitors will need auxiliary inventory:

• deadlift belt;
• wrist bandages;
• weighting agents.

In addition, separate muscle trainers are purchased for the gym:

• press;
• biceps;
• triceps;
• back;
• breasts.

Often they put in the hall:

• swedish wall;
• punching bag.

For sports, you will additionally need to buy:

• fitness ball;
• fitness mats;
• mats;
• jump ropes;
• gymnastic ribbon;
• expander.

You can save money on the purchase of equipment if you purchase it from a bankrupt fitness club.

Staff

To ensure the work of the gym, employees are needed:

• director;
• administrator;
• trainer;
• security guard;
• cleaning lady.

For coaches, it is necessary to provide a rolling schedule, which will ensure the constant presence of one or two specialists in the gym. To reduce the cost of their salaries, you can set the salary and the percentage of personal training. He will be motivated and will try to keep clients in the audience. However, personal training should not be free of charge.

According to the requirements of the legislation, employees of a sports club must have:

• medical books;
• certifications and permits to teach fitness.

Financial plan

The financial plan for opening a gym includes the costs:

• initial;
• regular.

How much does it cost to open a gym?

The cost of opening a gym is calculated based on the planned costs of its operation. In order to calculate how much the opening costs at the first stage, we will consider the option with the purchase of premises. Renting may be impractical due to its high cost.

At the first stage, to open a gym, you will need to spend at least 7 million rubles on premises and equipment.

Regular costs

Recurring costs include:

• employee salaries;
• utilities;
• advertising.

Estimated monthly labor costs:

To reduce costs, the position of director can be retained.

Costs for utilities, security, purchase of goods for a sports bar:

Income

The fitness center is normally open on weekends and holidays, so it is recommended that employees have a rolling schedule.

To determine the profitability of a business, the parameters are taken as a basis:

• the cost of a monthly gym membership is 2,000 rubles;
• the cost of a fitness subscription is 1500 rubles;
• gym visitors per month - 80;
• fitness classes visitors per month - 40;
• one-hour subscription - 150 rubles;
• 30 such subscriptions are sold per month;
• revenue of the sports bar per month - 300,000 rubles.

Calendar plan

Risks and payback

The main risks of opening are the absence of clients. Therefore, before launching a simulator, it is important to assess the intended target audience and its solvency.

If we take the above financial parameters:

• monthly profit of the hall - 159,500 rubles;
• the annual profit of the hall is 1,914,000 rubles.

You can cover all the initial costs with such a profit by the end of the third year. If the hall gains popularity - earlier.

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Flyer 3D letters

Even in times of crisis, people try to look beautiful and be healthy, despite the high prices of gym membership. We will write a business plan for a gym based on the fact that this business has a large number of potential clients - the middle and upper classes of the population will be happy to visit the new gym. The new entrepreneur cannot but please the fact that even despite the huge number of already open halls, you can easily open your own business and quickly accumulate a sufficient number of visitors. The main thing, as always, is to advertise your establishment correctly and try to cut costs to a minimum at the beginning, so that it would be easier to recoup yourself. We will tell you how to open a gym so that it not only pays off, but also brings income.

First of all, it is worth assessing your capabilities - to open a huge fitness club with all the services that are only available will not work for a novice businessman, there will not be enough money. We will open a gym without unnecessary services and functions. Opening such an establishment is easier, cheaper, and you will immediately understand which audience you need to target with your advertising campaign. In the future, if you have a stable income, no one forbids opening additional gyms and providing customers with more opportunities for training and health improvement, but for now, consider the simplest business option in this area.

Where to open a gym

The owner of his own space will, of course, earn more income from savings on rent. We do not have such premises, and buying premises is a very expensive business. Our business plan for the gym will be written based on the rental of premises. Now we will describe the process of finding a room with optimal characteristics for our business.

Let's decide on the number of square meters for our business - to install all the necessary equipment, we need 30-40 square meters, there will be simulators, weights and so on. In addition to the main hall, we cannot do without a locker room and a shower room A 10 square meter locker room will be an excellent solution, the same amount is needed for a shower room. There is one secret here - we do not need to look for a room where there is already a shower, you can buy and install several shower stalls. It is cheaper, easier to install and connect the water supply. When you decide on all these indicators, you can start looking for a room.

Many businessmen go to realtors with a request to find premises for a certain type of business and overpay from 50 to 100% of the rental price for the search. Why spend such an amount when we have the most productive tool in the world - the Internet. Enter the desired query in the search box and you will find many sites where you can find a room based on the area, quadrature and other indicators. Try it, experiment with a set of parameters. We need to keep our gym costs as low as possible, so don't aim for downtown. Rent there is more expensive and all the premises have been occupied for a long time. Look for free space in sleeping areas, basements. Finding the best option can take your time, but it's worth it. The average price for 50 square meters in a basement is 30 thousand rubles.

How to open a gym: buying equipment

First of all, you need to renovate your premises so that clients can comfortably study and enjoy it. Most likely, our basement will be in poor condition, it is necessary to carry out cosmetic repairs, water to the shower and install several light sources. Repairing the entire gym will cost us 50 thousand rubles, a lot of costs, but they will quickly pay off. Only when the hall has been repaired and the light installed can you start looking for equipment. It is very difficult for a person who has never worked in this field to understand it. You need to use the advice of a specialist.

Using the services of a specialist in this area, we will be able to arrange our gym as best as possible for the client in order to maximize the income of the gym. Professional services will cost us 5 thousand rubles.

A good gym with enough treadmills, bicycles, barbells, and other machines brings a lot of profit, but not everyone can buy everything at once. To complete the hall will cost you from 150 thousand rubles. You can, of course, save on some simulators, but people who do this will immediately notice cheap simulators and go to another gym, where they do not save on them. Let's write this figure into the gym expenses and move on to the next point of our business plan.

Gym business plan: personnel search

A small gym needs a person who will accept payments, subscriptions and show the price list to new visitors, as well as a trainer whose services visitors can use. We will tell you in detail how it is easier to find the right person for these occupations and how you can save a little on employee wages. Let's not forget that we also need to clean the room after training - this also requires a person.

The cleaning of the hall can be done by a hired cleaning lady who will clean the hall once a day - after class. A cleaner earns 15 thousand rubles a month on an ongoing basis, we will find a person who wants to wash the hall once a day for 5 thousand rubles. Do not think that this is too little - you need to save on everything in order to reduce the costs of the gym.

Any gym needs to have a trainer to help clients with advice. Professionals in this field will ask for too much wages for us to pull. We will find specialist at universities teaching gym trainers. Young students with glowing eyes and a large supply of energy will work tirelessly even for a small amount. By the way, it is best to offer the coach a piece rate. When thinking over a business plan for a gym, add the price of a personal trainer to the price list. The average price for a personal trainer per month is 1,500 rubles. For each client whom the trainer attracts to personal training, the trainer himself will receive the entire amount - 1,500 rubles. This stimulates the person to work, and if he fails, you will not pay the person for what he does not do.

You can put any person in the position of accepting payment, including yourself - you, better than any employee, will tell you about the advantages of your gym, how you can have a great time in it and what promotions, coaches, and services are available. Considering that the salary of this type of activity reaches 15 thousand rubles, it is better to work on your own - you save money and work with clients.

Our potential clients are office workers, wealthy students, entrepreneurs. Almost anyone who can afford a gym membership is our client and we need to find as many people as possible willing to give us their money, raising the income of the gym. We will use two types of advertising - distribution of flyers and advertising on the Internet.

We will distribute flyers during our lunch break near large office buildings, educational institutions, shopping centers. There will always be large crowds of people who have enough income to pay for classes in the gym. Make your flyers colorful, interesting, and with a clear price for a one-time session and a monthly subscription. Clients don't like it when there is no specifics.

Online advertising is a very cheap and effective way of advertising. Find the city's website and add information about your hall there, find Vkontakte groups related to your city, and write advertising posts there. Along with distributing leaflets, advertising will cost you 5 thousand rubles, but the income of the gym will increase significantly.

Today a healthy lifestyle is an integral part of the image of a successful person. Therefore, it is not surprising that many are interested in information on how to open a fitness club from scratch. In large cities, there are quite large fitness clubs and it is quite difficult there to compete with the network monsters. But if your city is small, then this article is for you.

Fitness club

What does it take to open a fitness club, provided you have the starting capital?

1. Decide on the services of the future fitness club.
2. Prepare a business plan.
3. Collect the necessary documents.
4. Find a room.
5. Purchase the necessary equipment.
6. Conduct an advertising campaign.
7. Hire qualified personnel.

Fitness club services

A fitness club can provide a whole range of services:

• fitness;
• shaping;
• aerobics room;
• gym;
• swimming pool;
• massage;
• solarium;
• manicure;
• bar.

You can provide all these services, or choose some of them. It is worth starting with a small number of services, followed by the expansion of the range.The presence of the pool will increase the status of the club, but will also lead to a decent increase in the required start-up capital. In addition, most likely, you will have to build your own building in order to get a pool.

Business plan

The first thing any successful business starts with is a good business plan. In general, it can be ordered from professionals, but this will require additional costs, but it will save time. Or you can take a ready-made business plan of a fitness club as a basis and adapt it to your conditions. Let's consider an example of a business plan for an economy class fitness club with calculations, which you can, if necessary, remake for yourself. Consider the example of a club that provides fitness services and a gym.

We draw up a business plan

Basic costs

1. Staff wages fund - 85,000 rubles / month.
2. The cost of purchasing exercise machines and equipment is 250,000 rubles.
3. Expenses for paperwork - 20,000 rubles.
4. Advertising costs - 15,000 rubles / month
5. The cost of renting the premises is 50,000 rubles / month.
6. Community fees - 20,000 rubles / month.

Total per month: 190,000 rubles. plus purchase of exercise equipment 250,000 rubles. Thus, it turns out that opening a fitness club will cost us 440 thousand rubles.

Income

The cost of a monthly subscription is 2500 rubles.With the sale of 100 subscriptions per month, the profit will be 250,000 rubles.Accordingly, our fitness club will pay off in 4 months, provided that we can ensure the implementation of the specified number of subscriptions.

You need to understand that the above plan is ideal. In reality, however, it is necessary to take into account that additional costs may be required, tax must be paid. Therefore, you should not count on payback earlier than 6-8 months.

When choosing equipment, it is necessary to pay more attention to durability and reliability of work. It is not worth buying exercise equipment of expensive brands, especially if your future club will be economy class.

If you are going to open a sufficiently large and modern fitness club of business or elite class, then the required start-up capital will grow tenfold. You will need to build a new building, in which a pool will need to be provided at the design stage. The equipment will need modern and new equipment, which will need to be changed at least once every 1-2 years.

Required documents

First, you need to choose and register the legal form of your future business in the tax office. It will be easier and easier to register as a sole proprietor in the beginning. This will help avoid additional accounting costs and will make it possible to use a simplified taxation scheme.When registering, you need to indicate the codes of the All-Russian Classifier of Economic Activities (OKVED) for the services that you will provide. Here is a sample list of codes:

• physical culture and recreation activities code 93.04;
• other activities in the field of sports code 92.62;
• activities of sports facilities code 92.61.

The only thing worth remembering is that if in the future you expand the range of services (for example, add massage, solarium or manicure), then you should indicate this in advance, noting the OKVED of additional services.Then we get permission from Rospotrebnadzor. This will require the presence of medical documents from employees, a contract for the maintenance of the premises, a passport of a sports institution and a production control plan (PPK).

Premises

If you plan to rent premises, then you need to choose a place with a large traffic of people. This can be a room in the center or not far from some university. You can open the doors of your fitness club in a residential area, where the rental price will be significantly lower than in the city center.

It is important to choose the right room

Don't forget about the convenience of potential customers. It is convenient for people to play sports near their home or on the way from work.It is worth using your premises if its location meets the requirements that apply to the rented premises. Roughly speaking, if your premises are located in an industrial zone, then opening a fitness club there is unlikely to bring profit. Even though there are no rental costs.

It is necessary to pay attention to the ventilation and air conditioning system of the hall where training takes place. It must be well ventilated and provided with good ventilation. It should be possible to maintain a pleasant temperature for exercise.It is also worth not forgetting that in addition to the training room, changing rooms, a toilet and showers are also needed. Hot and cold water is required.

The area of \u200b\u200bthe premises can be roughly determined based on the calculation that for each potential client there should be at least 4-5 sq. m.

Equipment

Training in the fitness room involves training on various equipment such as a fitball, a step platform will also need dumbbells. If the club also has a gym, then simulators are needed to work out various muscle groups, so the choice of equipment should be approached with this in mind.

Fitness club equipment

The minimum equipment that is good to have in a fitness club is:

• fitballs;
• step platforms;
• horizontal bench;
• bench with a leg trainer and a barbell rack;
• an exercise machine for the press;
• a simulator for developing chest muscles;
• smith machine;
• treadmill;
• leg press machine;
• various barbells, dumbbells, discs and other trifles.

Naturally, the number of simulators and equipment should be selected depending on the desired customer traffic. For example, fitballs and a step platform should match the expected number of participants in a fitness group. The number of treadmills should be at least two, and barbells and dumbbells, it is better to have more.

Attracting first customers

At this stage, it is already necessary to think about conducting an advertising campaign for your business. It would be nice to print flyers with an invitation and announce the imminent opening. They can be distributed in crowded places.You can advertise in local newspapers. Advertising on TV is quite expensive and makes sense if your club will be in a high price segment.You can think over a loyalty system for customers - discount cards.It is possible to launch an action like “Come with a friend and get two lessons as a gift”.Consider the possibility of visiting your club for mothers with young children. Set up a small playroom with a nanny, or make sports programs for toddlers.

Staff

When all the previous points are completed, you should start recruiting. It is advisable to select trainers with experience and sufficient knowledge to conduct effective training. The best option would be if they have the necessary education and work experience.The minimum number of staff when opening a small hall, subject to shift work:

• administrator 2 people;
• coach 2 people;
• cleaning lady 2 people;
• accountant (when opening an LLC) 1 person

If we start a small sports business, then it will be enough for us to hire seven people to start. With the further expansion of the range of services, the number of personnel will need to increase.

Coaches are an important member of the team of the future team. Their choice should be approached with the greatest responsibility. It is worth considering the candidacies of former athletes, physical education teachers at school or university. It is desirable that the coach has a specialized education.In case of opening a large club, the number of staff will, of course, be much larger. An additional trainer, nurse, massage therapist may be required.