How to open a water business. Ready business on conducting trainings and psychological games
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Who will need a business plan for the production and delivery of water? The one who clearly understands that selling water is the future, that people began to attach great importance to what they drink daily. And this is not at all fiction - the sale of mineral water has increased significantly in recent years, which is especially noticeable in large cities. That is why such a project is extremely relevant.
We offer a ready-made action plan, so that anyone can immediately start forming their business. And the question of what exactly you will offer, we give at your discretion. This may be the production or just pouring water produced by other companies and its implementation in certain outlets.
By purchasing a document to organize the delivery of water, you can save on initial investments in the business. Yes, only the delivery of bottled water is much less expensive enterprise than its production. These nuances must be taken into account immediately, even before the choice of the project. In addition, the size of the initial capital, which is required, will directly depend on this.
The fact that drinking water from the tap is harmful to health, even a child knows. That is why interest in such a product as clean drinking water is growing every day. Especially great demand in large cities. It is there that there is a reason to plan the organization of the business of cleaning and bottling water. Before opening the production of bottled water, it is recommended to analyze all available options for entering this business.
As a rule, businessmen who pay attention to the water business can be divided into two categories: those who risk building a business to extract and deliver water from scratch, and those who prefer to start operating under the wing of a well-known company. Each of these options has its advantages and disadvantages.
Open business for the extraction and bottling of water is usually decided by businessmen who have significant initial investment. Entrepreneurs experiencing some financial shortages are inclined to the second option, implying cooperation with a company already promoted in the market.
As the analysis of the drinking water market shows, the demand of buyers for this product is constantly growing, however, so far it concerns mainly large cities. The market volume of mineral and drinking water in Russia is about 25 billion liters per year. This means that every entrepreneur has a chance to occupy his niche. The organization of the production and sale of bottled water requires considerable initial investments, and this must be taken into account when choosing a way to enter this business.
The most expensive is the production of a full cycle - from the extraction of water, its purification and to delivery to customers. In addition to developing their own wells, the entrepreneur will have to invest in the construction of their own enterprise, which will be engaged in cleaning and bottling water. Moreover, the expected results of the project for the construction of a plant for bottling drinking water do not always coincide with the real state of affairs. The recoupment of machines for bottling and cleaning water is not so high, and the risk of crashing is very high.
Much lower costs are required if the businessman decides to act in collaboration with the operating company. In this case, there are two options: dealership and franchising. Buying a franchise, the entrepreneur practically does not risk his own money. By investing in an already-promoted business, a businessman gets the right to support, which is expressed in consultations, the ability to use effective marketing ideas of the company.
The easiest way to enter the business is the dealership, that is, the sale of finished products. The peculiarity of the business is that the company engaged in the wholesale of mineral and drinking water sells goods to its dealers at a big discount. There are also options for the purchase and installation of artesian water vending machines. You will learn about all the intricacies of this type of business, including running a water company, carefully reading the example of a business plan for the production of drinking water with ready-made calculations. As practice shows, it is the competent business project of water production that helps a businessman to succeed, regardless of which option he chose to enter the market.
When opening a business on artesian water, a businessman first of all thinks: who will buy it? Despite the growing consumption of clean drinking water, finding a client for companies specializing in the business of selling mineral water is not easy. Entrepreneurs make the main bet on offices, which are the main consumers of bottled water. Experts predict that in the future this market will only grow.
How to make a profit from water and create a stable business is a topic for reflection for many entrepreneurs. After all, only at first glance it seems that running a water delivery business is the simplest thing. In fact, a businessman on this path faces many problems. Of course, it is much easier to open your own water supply business than to open a water bottling plant. But there are some pitfalls here too.
Neoisomers and the volume of costs that are necessary to create two different companies. In the first case, the investment in the project will be approximately 80-100 thousand dollars. The second option provides for more modest investments - only 15-20 thousand dollars. Therefore, carefully count your financial capabilities.
It is easier to organize a business of delivering drinking water to offices and homes than to keep it afloat in difficult conditions. If a water producer can easily become a monopolist in a certain region and open a business to spill drinking water in any city, then the company dealing with delivery of such opportunities does not exist. Competition in this market segment is sharper, which complicates business tactics. Therefore, an entrepreneur should focus on the quality of services provided.
Particular attention should be paid to water quality: this also applies to the choice of supplier, and the storage conditions of the purchased products. When buying water for sale, find out in advance which artesian well it is pumping from. The water purification business is quite expensive, so some companies try to save on this by supplying water to the market that does not always meet the standards. And you, as a seller, will also be responsible for the quality of water sold.
The organization of the company for the delivery of water provides for its constant promotion in the market of services. It is still difficult to convince a potential buyer to give preference to clean and safe water, and this is often assisted by an office tasting whose owners are the main buyers of bottled water. Most likely, the difference in taste, they feel that will be the main incentive to buy.
If you have any questions in the process of creating a business, look for the answers in a professional sample business plan for bottling, selling and delivering bottled mineral water. Having got acquainted with it, you will understand how profitable the water delivery business is. Take a look at this document and you will understand how much easier it became to act.
It's no secret that the quality of tap water leaves much to be desired. According to the director of environmental programs of the public organization “Green Patrol” Roman Pukalov, “... 90 percent of tap water doesn’t turn a tongue to call drinking. A cocktail of H2O and nitrates, pesticides, oil products, heavy metal salts, Escherichia coli, pathogenic microorganisms, Vibrio cholerae, etc. are often poured from the taps of our apartments. The impact of this "explosive mixture" on the body causes irreparable harm to health ... ".
Under the influence of these facts and as a result of the promotion of a healthy lifestyle, more and more Russians began to drink bottled drinking water. Experts of the RBC agency state an annual growth in its consumption by an average of 15-16 percent. This is indirectly confirmed by the ever-increasing demand for coolers, which are used not only in offices, but also at home. According to some estimates, the number of coolers in Russia exceeded three million units. Thus, the consumption of 19-liter PET bottlesnecessary for refueling coolers, over the past five years has grown six times and continues to increase.
Market outlook
Independent market expert Maxim Vodogretsky claims that the bottled water market will enter the equilibrium no earlier than 2020, when the total number of coolers exceeds 10-12 million units. For this, it is necessary to increase the production of bottled water at least three to four times. By the way, the reputable research company Zenith International notes a 10 percent increase in the production of bottled water in Europe with a slowdown in demand for coolers.
In the supermarkets you can hardly find a cart full of products without bottled water. Representatives of online retailers claim that two thirds of non-alcoholic products fall on bottled water. The most successfully developing service HOD (home and office delivery) - delivery of drinking water in bottles of 5 and 19 liters directly to customers in an office or apartment. This market is growing at 20-30 percent per year. Russia after Europe masters the standards of HOD.
AQUA from OSNOVA LLC - an offer of professionals
Perhaps that is why start-up entrepreneurs are interested in the business of bottling water in plastic containers. In fact, bottled water is a product that will always be in demand. Professionals who have been bottling water for a long time are not advised to engage in amateur activities, such as some “specialists” think: “buy a filter with osmosis and fill the water manually in a PET bottle”.
The goal of the project is to create an enterprise for the extraction and bottling of artesian water. The feasibility of the project is due to the growing popularity of this product both for use in offices and for home use.
Production location - x. Puhlyakovsky, Rostov region. Sales region - Rostov-on-Don and Rostov region. Price segment - “Standard +”. The production premises are supposed to be issued for rent, delivery is carried out by own transport. Distribution is carried out through an affiliate network of stores. The trademark “Vodopukh” and the trademark are registered.
The project is attractive for investment, as evidenced by financial calculations and the resulting integral performance indicators (Table 1).
Table 1. Integral indicators of project efficiency
2. DESCRIPTION OF COMPANY AND INDUSTRY
The company is engaged in the extraction and bottling of artesian water in 19-liter bottles. The main consumers of this product are organizations of any field of activity and of any size; The use of bottled water for the needs of households in our country is underdeveloped, but it is increasingly gaining popularity. Today, according to various sources, in Russia consumption of bottled water per person is about 40 liters per month; in Europe, this figure is in the range of 100-150 liters. Thus, it is possible to speak with full confidence about the significant growth potential of the industry. You should also take into account the fact that Russia and, in particular, the Rostov region, have large reserves of fresh water, which has a positive effect on the cost of the final product.
According to Rosstat, more than 5,000 small and medium-sized businesses operate in the Rostov Region. If we take the average number of enterprises in 20 people, it will be 100,000 potential consumers. Based on the monthly water consumption of 40 liters per month, of which about 75% of people consume at the workplace, the total need for water supply of organizations is 100,000 * 40 * 0.75 \u003d 3,000,000 liters per month. The number of households and their water consumption is extremely difficult to estimate, but it can be said that it is not less than water consumption by organizations.
Profitable franchises
Investments from 800,000 rubles.
The competitive environment in the region is represented by the three largest suppliers, two of which both produce and distribute through the network of their own stores (1 and 3 own trademarks, respectively), and one is a distributor-aggregator that imports water from other regions into the region (7 in various price segments); In addition, there are about 10 regional producers in the region, which produce products of the budget segment and distribute through the village grocery stores; in the major cities of the region, they, as a rule, are not present.
The technological process includes raising water from a pre-drilled well, cleaning it, softening and disinfecting it, and then pouring it into the bottle. After this, the water is transported by own transport to the points of sale. Sale is carried out through a network of partner stores. The competitiveness of the enterprise is ensured by the high quality of purification and organoleptic properties of water provided by high-quality water treatment.
3. DESCRIPTION OF GOODS
The company extracts water from an artesian well located in the farm Pukhlyakovskom of the Rostov region. The water of this region is characterized by high softness, as well as low acidity and the content of metal impurities. By processing on special equipment, water is filtered and disinfected, its organoleptic properties increase.
The quality of bottled drinking water is regulated by SanPiN 2.1.4.1116-02. According to this regulation, all drinking water is divided into two categories: 1st category and highest category. “WaterPuh” belongs to the highest category, which will increase the profitability of the enterprise due to a higher sale price, and, accordingly, increase the marginal income of the enterprise.
The quality and characteristics of the Vodopuh water are confirmed by independent laboratories in Rostov-on-Don. The main characteristics of the water are given in Table. 2 in comparison with the requirements of SanPiN 2.1.4.1116-02.
Table 2. Comparative description of the basic properties of water "Voduh"
In terms of the safety of chemical composition, organic, radiation and bacteriological contamination, as well as other parameters given in the standard, “Vodopukh” fully complies with the requirements, significantly exceeding them in most parameters.
Profitable franchises
The water is poured into 19-liter PET bottles with a handle. PET is used as an alternative to the more common polycarbonate bottles, which, despite the higher rigidity and longer turnaround time, contain bisphenol A, which adversely affects the taste of water. The turnover of the bottles, according to TS 2297-01-96201068-2008, is 50-60 cycles; in practice, the lifetime is 1.5-2 years. After that the container is subject to utilization.
A label is printed on the bottle with the Vodopuk company logo, information on the manufacturer, water parameters and contact information of partner stores.
4. SALES AND MARKETING
VodoPukh sells water through a network of retail outlets specializing directly in drinking water. At the time of the project launch, three brands of the “Standard” and “Premium” segments are represented in the assortment of the network. Vodopukh occupies an intermediate niche, which significantly increases the competitiveness of the brand.
With the network signed an agreement on cooperation. Marketing and brand promotion is carried out by a trading network; all product brands are equally advertised. Financing of promotional activities - equity, 20% paid by the manufacturer "WaterPooh", 30% - the manufacturer of other brands of the range, 50% - the distributor. This distribution of shares (20/30) generally corresponds to the share of brands in total sales. The media plan is shown in Table. 3
Since the demand for drinking water has a pronounced seasonal nature, the advertising campaign is planned in view of its changes.
The sale of water by the trading network is carried out both through the outlets by self-delivery, and with home delivery upon prior order. The order can be issued both by phone and through the Internet site of the network.
As of January 2016, the network share in the total sales of bottled (19 liter bottles) water is 15%. Due to the expansion of the range of water "Vodopukh" is expected to increase the proportion of up to 20%.
5. PRODUCTION PLAN
The first stage of the project is drilling a well in the territory adjacent to x. Puhlyakovsky Rostov region. Water production comes from the second aquifer; its depth is 120-150 m. The expected debit of the well is 90 m 3 / day. Exploration and drilling are done by a specialized company. The cost of work is given in Table. four.
Table 4. The cost of works on the artesian well
Water is supplied to a production area located 50-70 m from the well, in which bottling is carried out directly. The list of equipment is given in Table. five.
Table 5. A set of equipment for bottling water in 19-liter bottles
Profitable franchises
The debit of the well exceeds the volume of water required during the first two years of the project. The volume of production is dictated by retail sales. The average production in the first two years is 10,000 liters per day. In stock it is necessary to maintain a constant stock to meet the two-day demand. For transportation of water from the place of production to points of sale, three light trucks with a carrying capacity of 1.5 tons are used.
The required area of \u200b\u200bthe production site is 50 sq.m., the warehouse is 80 sq.m. The number of production workers - 4 people. The number of auxiliary and warehouse workers - 3 people. The full staffing table is shown in Table. 6. The production plan is given in Appendix. five.
All workplaces are certified in accordance with the law, ensuring maximum safety and availability of labor protection means.
6. ORGANIZATIONAL PLAN
All administrative and managerial functions are performed by an individual entrepreneur. To organize effective work, he needs to have general knowledge in the field of entrepreneurship, tax legislation and accounting. Knowledge of detailed knowledge of production technology and labor protection is also important. Technology training is conducted by the equipment supplier within 2 business days after the equipment is installed directly in production.
Table 6. Staffing and payroll
All employees are directly subordinate to the owner of the enterprise.
Profitable franchises
The movers perform both work in the production area and work on the exit when unloading cars at retail outlets. The dispatcher receives orders from the distributor, and also plans the route of the vehicles.
