Sample ads for the sale of cars. How to create an advertisement for the sale of cars to interest the buyer
5. Announcement of the sale of the car: what and how to write?
You have decided to sell the car yourself, without intermediaries, car dealers and dealers. It is clear that now it is necessary to place an advertisement for the sale on the Internet, on auto portals. Come and place on avito.ru, drom.ru, am.ru, atotorg.info. How to create an ad that will attract buyers to you? There are a lot of offers to sell cars, the buyer is looking for and choosing from this huge amount. First of all, he sees the photo of the car, the model of course, the year of manufacture and the price. He spends 30 seconds on viewing. During this time, you need to "hook", get his attention so that he clicks on your ad. People will probably not notice ads without a photo. So, it’s very important to make a good photo of the car.How to make an attractive photo for your ad?
Before you take a picture of the car, wash it, clean the interior, remove the extra stuff. The car should make an emotional impression like a new one (i.e., clean without any other people's things). 
Fotkat better with outdoor daylight. Photo resolution when shooting, select high, and when placed, reduce to 1024x768. So the photos will turn out to be of high quality. There should be no other cars or objects distracting attention in the photo. It is advisable to choose a pleasant background (embankment, beautiful building), or at least neutral (parking, courtyard). Photograph from all sides: front and rear parts, from the side, salon (front and rear seats), dashboard. The more photos, the better . Then choose the most successful ones. If you offer additional options to the buyer, also demonstrate them on the photos. To place, choose clear, high-quality photos in which your car looks the most advantageous and attractive. 6-8 pieces are enough, although different sites allow different numbers of photos in the ad. If you already have a photo of the car, you can see that the season is different (it's summer, and fotkali in winter or autumn), do not post them. This creates the feeling that you are selling your car for a long time and you can’t sell it at all - it means that nobody needs your vehicle. This will scare away potential buyers. When placing an ad, select the best picture as the main one (it will be seen first). You understand, it depends on whether the buyer will read your ad further or not. To select a photo, you can sub-photoshop the real image, make a frame, enhance the colors, but do not overdo it. Some sellers very original draw attention to their cars.
What to write in the ad?
First of all, write correctly (errors cause mistrust) and real, so that during the inspection the buyer is not disappointed. When describing, focus on the dignity of your car, write about them first. The buyer needs to be helped to make a choice in favor of your offer, which means that immediately show him the advantages of buying your car. Consider why your car is better than other similar ones, and write about it. Buyers love “bonuses”, for example, a set of rubber as a gift, additional equipment. If you are ready to renew your insurance for a new owner, or to give him a technical inspection coupon, indicate these advantages. This means for the buyer the absence of additional expenses, and declines his choice in your favor. At the same time, do not overplay the car if there are real flaws and the buyer will see them during the inspection. Defects can also be written in a positive way. Thereby you will avoid wasting time and insults buyers at the meeting. If the buyer comes to watch your car with its flaws, it means he is interested in it. In the ad, do not write too much information - people do not like when everything is too much, and they will not spend much time studying your advertisement. , it annoys the reader psychologically. An example of an attractive ad text: "The car is in good condition, electric windows, computer, music Pioneer, the interior is clean, he did not smoke, alarm system with auto start Starline A91, a good option for starting driver, in general, everything you need to drive for moderate means. Inspection. I am the owner, not a dealer and not a dealer. "Also pay attention to the following points. Instead of the year of manufacture (rv), you can specify the year of operation (city e.). Accordingly, the car looks fresh in the eyes of the buyer. This trick is used by professional car dealers. The phrase "Resellers please do not disturb" does not make sense to write, since they will call you anyway and you are unlikely to distinguish them from the simple buyer. And if they take your car at a normal price, why not sell it to them? Some people write about the merits of their car "I sat down and drove", but this phrase has become so boring that they don’t pay attention to it. About bargaining. If you do not want to bargain categorically, write. If bargaining is possible, it is optimal to write "bargaining during the inspection." If you decide where you will show the car, indicate this place. It will be easier for the buyer to navigate immediately. Write down your name and how to contact you (preferably several communication channels: telephone, mail). The person who read the advertisement should immediately get the opportunity to contact you, otherwise he will go to another seller. After completing the description, review and re-read your advertisement, trying to be objective. Do you have a desire to buy such a car? 
What you need to know in order to quickly and profitably, even if supported? What are the ways to sell it soon known? It turns out that the most important thing is successful ads for the sale of cars that need to be presented correctly. We managed to make a rating of the most successful ads that we saw in various information sources. We will not only offer them to you to read, but we will analyze them and try to prove why they are the best.
The list of the most successful car ads includes such as the masterpiece of the perfect sale of the seven, the advertising move, invented by a copywriter and others.
First place - a masterpiece of perfect sale Vaz 2107
Creativity in our life is possible everywhere and even in such a field as car sales. Accordingly, you need to be able to create an ad that really would sell. And we found it. This brilliant thought of a person, embodied in several bright and clear sentences, took the first place in our rating. All copywriters and masters of the word to note:
It seems everything is written in simple language, understandable to many. Here there are no very complex sentences, reading which, the convolutions of our brain perform triple work. No, everything is quite simple and the author, by the way, he is from the Krasnodar Territory, honestly talks about his car. This is the very honesty, uncovered and captivating. “The purchase is dubious,” the author of the ad tells us, thereby excluding the possibility of a deceiving version being considered by a potential client. But immediately, the author continues: "But the price is purely symbolic." In other words, he ideally offers the car is not the first freshness, but "tearing from a traffic light" many foreign cars for a small price. Just a little more than 1000 dollars and you will become the owner of the unit, accelerating to 130 km. If the ad author had not started with appealing honesty, they would not have believed him. In this case, the opposite is true.
In short, in this ad everything is described from the heart and it is not for nothing that is considered the best. Each buyer in any ad first reads what is written between the lines. Whether you like it or not, the reader of your ad subconsciously will already be set up to slip something and the product is not the same as it is described. False, no matter how carefully it is masked, it will still slip.
Interesting, but there are cases when it is not for sale due to the fact that the advertisement was created incorrectly or is being implemented, but at a price that could be several times higher. And vice versa, the car, which, to be honest - not very fast and well sold.
Simple but clear or brevity sister of genius
The following announcement is simple and without creative enthusiasm. But before the potential buyer is a clear picture. All parameters of the car, its photos from different angles. What else do you need?
Provides data on mileage, engine size, power and much more. We think that for many such a simple announcement will become successful.
Third place or marketing ploy from a professional copywriter
Go ahead. Ad sites are full of bright and attractive texts, but none of them can compare with the following. It is compiled by a professional copywriter who can sell. See how it looks:
First of all, one of the main rules of professional copywriting is involved in this ad, the more words of the text it requires. The car, in fact, is not a cheap purchase. Therefore, a detailed description will be, oh how by the way.
The second thing that the author was able to use in this ad is successful epithets. He did not write such as "excellent", "good" or "perfect." Instead, the author came up with a brilliant idea - to write in a more “show off” form, pointing out tickets to the auto repair shop. After all, this is what most potential buyers fear. Naturally, all such things should be written only if the words correspond to the truth and you do not “push the soother”. If to speak the language of advertisers, the author was able to show the benefits of the purchase, and this is the high professionalism of the selling text.
Go ahead. Racks and chassis, described by the author - this is also an advertising and very successful marketing move. Immediately it becomes clear that the author has perfectly studied the history of Honda 4 generations and knows. Honda's suspension is really powerful and you can even say that it is “eternal”. By the way, in other ads for the sale of the same Honda this advantage is not indicated anywhere, and here the author is clearly on horseback.
The author compares the work of the automatic transmission with a Swiss watch, making it clear to the reader that it works clearly. If he simply wrote that the automatic transmission has no problems in the work, it would be less effective. And in this case, everything is just perfect.
The video shows how to properly advertise the sale of the car:
Finally, when describing a salon, the author uses an outside view, something like a review. It's one thing when the owner himself says that the interior is perfect, another is when they are admired from the outside. This is a completely different level. The announcement of this type is perceived differently.
Best Selling Supported Toyota Avensis
The next ad looks as good, if not better. It is simply found on the official car website, the company sells it, and the ad cannot be composed unsuccessfully. Professionals worked on them, they read it more than once, cutting out unnecessary passages and obvious blunders. But in it there are no vivid and vivid words, something original, what the buyer is looking for today. Yes, it was compiled correctly and with all the rules of advertising, but will not be able to compete with the above examples. Why?
Firstly, due to the fact that this car, and this is the Toyota Avensis, is not old and did not need a so-called "strong chip." Therefore, the seller did not try to clearly invent anything.
Secondly, in this ad the emphasis was placed not so much on the words as on the photo on the main page, which turned out just perfect and shows us the car in all its glory.
Now look at the ad itself:
Exclamation marks clearly emphasize on particularly important points that the owner distinguishes in a peculiar way: in a conversational, simple style that the simple buyer will obviously like. For example: “absolutely” - makes it clear that the car really “drinks” it a little. In this case, the system works by E. Carnegie, which teaches us a successful reception based on psychology, when you first offer more, and aim at less, which you end up with. So it is here. Pointing out that the car does not consume oil at all, the author hopes that potential customers will believe that very little engine lubrication is consumed.
Announcement of the sale - the business card of your car. The better you make it, the faster it will find its new owner. How to prevent and create an effective ad?
The success of selling a car depends on how the announcement is made and what is indicated in it. Attracting attention affects and the way the car looks like - its photos. But information about the car and its presentation also matter.
Composing the ad text, remember that the most correct approach to its preparation is honesty and detailed description of the car. Many sites offer standard forms of filling, some more detailed, some less. On am.ru, for example, a very detailed form that allows you to make a complete description of the machine. But it is standard for everyone, but the comment field is filled individually, is more emotional and creates an image of the car and its owner.
Completing the description, tell us about where and when the car was bought, specify the after-sales improvements and tuning. It is necessary to indicate the real state of the machine, without being carried away by the drama, but at the same time emphasizing its merits. Tell a true story about how long you have a car, how you love it, save it and why you sell it. Any buyer will be happy to get a well-groomed car, and it will play into your hands.
Provide a complete list of car options. And you should not be limited to the name of the package or package, so that the buyer does not have to search the network for their contents. It is better to list all the systems and systems that a car has, combining them into blocks of “safety”, “comfort”, “navigation”, etc.
It should be reported in the announcement of the availability of the service book (if it is, of course), the timeliness and regularity of maintenance, as well as the recently replaced parts and assemblies, which will tell about your care for the car and its working condition. More buyers appreciate cars, whose owners during maintenance and repairs prefer the original parts, rather than cheap counterparts. This is also better not to be silent.
It would not be superfluous to indicate in the ad about the possibility of bargaining, which by definition should be to attract buyers. But in order to avoid price reductions during preliminary phone calls, indicate that reasoned bargaining is possible at the hood of the car, that is, when viewed from the car. So you will avoid unreasonable correspondence bargaining and save your time, not communicating with dealers.
Make an ad, re-read it for grammatical errors. A large number of typos creates a feeling of a careless owner, who also superficially related to the car. No need to be too familiar. You should not use a lot of slang, because the future buyer may not be so deep in the "topic" to parse the rebus of unfamiliar terms.
Many unscrupulous buyers frankly lie, indicating lower vehicle mileage or missing options. But such a fraud is revealed already at the first inspection of the car and deprives the negligent seller of the chances to quickly find a buyer. Someone prefers not to lie, but does not negotiate something that can reduce the cost of the car. But, as a rule, a competent buyer cannot be fooled by this.
Here are some examples of good ads that follow the tips above:
“I will sell an excellent car assembled with love in Korea, the most reliable 4-speed automatic works smoothly without kicks and jerks, the engine pulls decently, while it is very quiet, it works smoothly, the condo freezes as it should be, there is a rear parking sensor with indication on the rear-view mirror. Velor interior in excellent condition, no one ever smoked in it. A girl traveled by car, all service was done in Koreana after the warranty period came out, before that at the station official. We bought a car from a friend, so the whole story is thoroughly known. From the last change the steering column switch, oil filter. The nearest investment is not required. There is a set of winter tires in fair condition, a full set of keys. "
« Saab 9-3 Sedan II (E) 2005. in. Gasoline injector 1,8l. 125hp Manual transmission. Mileage 74tys.km. Front-wheel drive. Tset red. Salon leather combined textiles. Abs. Esp 8 air-bag. On-board computer. GUR. Rain-light sensors. Immobilizer. Separate 2-zone climate control. Radio CD-Mp3-Tuner. Handsfree (Bluetooth). Al. heated and adjustable mirrors. Heated front seats. Headlight washer. Rear parking sensors. Steering wheel. Signaling. Tinted. C.Z. Al. glass of all windows. Multifunction Isofix child seat mount. One mistress. Purchased and serviced at the dealer. Original mileage. Without an accident. Careful operation. Full set of keys and documents. Excellent condition. Two sets of rubber, winter-summer. Salons and dealers, please do not call and do not send SMS, assistance in selling is not required. "
“Very beautiful color (blue-green-purple) mother-of-pearl, Privilege rich equipment, factory adaptive Xenon, combo salon (leather-velor), leather steering wheel, button start, 2 key cards, hands free function, voice computer, 10 pillows security, rain sensor, full-time navigation, regular telephone with speakerphone, tire pressure sensors, pulse power windows, folding electric mirrors with heating, salon mirror with auto-dimming, radio control on the steering wheel, ABS, ESP, steering wheel adjustment in 2- wow positions, led adjustment Nij height, climate control 2-zone air conditioning, glove compartment with cooling, 3 sockets around the cabin, isofix, regular curtains on the windows, a standard parking sensors, cargo opens the door glass and much more. Convenient, comfortable, roomy car with a common, proven diesel F9Q750 120 hp and an average consumption in the combined cycle of 5-6 liters, 6-speed gearbox, fully galvanized body, NO rust, even brake pipes and Glushak as new ... Javelter is a little shed, there is a book, where he fixed when and what changed ... "
Two different announcements of two identical cars can cause a diametrically opposite opinion about the subject of sale. It happens that a car with “no” photo and “no” description turns out to be several times better than its properly photographed, washed down to the brilliance of a sweetly described competitor. But buy, in the end, just the second. How to concoct an ad, so that from those who want to buy your car there was no end?
The announcement of the sale of a car is the first impression of a potential buyer about your car and about you as its owner. It is this first impression that can be decisive and indelible. The main thing - do not miss the unique opportunity to hit the future buyer at a glance!
Stage one, "attracting"
Meet, as they say, on clothes. Clothes, in this case, will be a photo of your car. Beautiful, bright, high-quality photos of the car brought into the divine form (preferably also from the “favorable” angle on a decent background) act on those who are looking for a car, like a valerian for cats. They will “rub” again and again about your photos, getting more and more penetrating by a car that is not even known “live”.
So: the car must be clean and dry. Shooting a car just from the car wash with stains of flowing water flows is a bad idea.
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In the cabin - no recorders, navigators, icons, cigarettes, knees of the photographer in the frame and so on. Rugs are also clean! If they are old and do not fit the car (universal) - remove them completely. Leave just the upholstery - the photo is almost the same. Theoretically, “plus” works a child seat - it can be left as it favorably complements your image of a neat driver.
The background affects to a lesser extent, but it is advisable not to shoot on some waste ground near the cemetery - better parking or refueling. The main thing is that the car can be bypassed from all sides and fully placed in the frame. Garbage in the form of bottles and bulls in the frame is not welcome. If you are lucky with the weather and there is blue sky and nature - it will play only a plus.
For a decent photo shoot, you don’t need to involve a professional photographer with a suitcase of different lenses and spend hours in magic in Photoshop. It is enough just to wipe the camera of your phone with something clean (since now almost all the phones have quite good cameras) and, having walked around the car from all sides, to find the most successful options to show the goods face. This should be done during the day (do not shoot against the sun!) Or with good artificial lighting.
If the sun does not shine on the car, but in your lens, the photo is not good. The light should be at the photographer behind the back. Do not be lazy to rearrange the car another side to the sun. Photos taken on a moonless night behind the garages in the light of lanterns located in the nearest village, as a rule, are not considered for more than three seconds, and the ad itself closes with the words “this is something incomprehensible, let's see what is there”.
Stage Two, text
Used car sales managers are usually limited to listing options and offering loans. This method has the right to exist, but does not cling. It is much nicer when the seller with a slight sense of humor describes his life situation and indicates the forced reason for the sale (wedding, debts, rights lost). To this you begin to feel sympathy in absentia.
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It is not necessary to list in the ad, how much you changed in the car, that you made the engine some 3,000 km ago and installed a new automatic transmission. This immediately raises the question of the overall fatigue of the car and the quality of the repairs carried out. If this is interesting to the client - say at the meeting. And it is better to sell during a call not the car itself, but a personal meeting. If a person arrived - he had already bought half. And very often, those shoals that you know about, the buyer does not see at close range, but he finds new ones! So you can end the conversation with the words: "Come, see, the car is worth the money."
In the description you can indicate the brand of motor oil that you used, the name of the station where you were serviced, and the condition of the car in your opinion. The word "excellent" is better not to use. If, of course, the car’s mileage is not 1,000 km ... In the ad, indicate the owner-girl and her phone number, if possible. Subconsciously from the female seller, we are waiting for fewer dirty tricks.
Stage Three, Evaluation
When assigning prices, keep in mind that too low and too high are scared off equally. The prices that many sellers indicate in the ads have nothing to do with the real situation on the market, but rather reflect greed and hope. And then everything grows like a snowball. When you sell your car, you see how much others want for the same, put a price on the level and wonder why no one is calling.
Always when you decide to buy or sell something you take this step with full seriousness. And if you sell a car, then it is still a big responsibility, especially if the car is already used and have a large mileage. Those who have already sold something, know that the most profitable and successful sale is obtained when you correctly created and wrote an advertisement about it.
Online or newspaper?
First of all, in order to place an ad for the sale of a car, you first have to decide on the place of its publication: Internet or newspaper. Here all subtlety is that in print media all ads are paid for and that its cost depends on the number of words, which means that the potential buyer does not receive full information about the car. As for permission to advertise on the Internet portals of the type “AUTO.RIA”, everything is free here and at the same time it is possible to describe everything in detail and upload photos and videos of the machine.
Online classifieds
A positive impression of an ad on a potential buyer will produce what is described in, will be as much as possible the positive characteristics of your car. Therefore, along with a description of the appearance of the car and its technical characteristics should be written and a little about its condition and careful operation. But remember that in this case it is not necessary to describe and embellish what is really not there, because your deception will always be revealed and then, in your next publications, deceived customers will leave non-forest reviews. And this does not help you sell your backed car.
Remember that your ad should be as informative as possible. And in general, brevity and dryness on sale will not add to demand. And even the opposite will alienate people.
As the statistics show, the most successful among buyers are ads with full information about the product.
So, for example, make your headline concise, but memorable at the same time.
An example of the announcement of the sale of cars
When compiling and submitting ads for sale on the Internet, you need to follow a few fairly simple rules. First of all, for greater clarity, each characteristic of the machine make a separate item. The description of the car must be started with the type indication, then the run, make and model of the car You also need to fill in the correct name of the manufacturer of a foreign car or domestic. Treat with seriousness and great attention to the description of the state of transport.
Indicate the presence of damage: scratches, dents, chips - the ad will fall into the group average.
If there are no external and technical defects, then your car falls into the category - good condition. Next, describe the interior of the car and specify all that relates to the dashboard.
Then begin to describe the technical characteristics: type, volume, engine power, which drive, describe the characteristics of the transmission, also note if there is ABS, EBD, ESP and so on.
Mention the location of the steering wheel: right or left.
Find the “Additional Information” section and indicate why you are selling your car. This will remove all doubts from the buyer. Well, the end of the announcement will be the price. There are already currencies you choose for your taste.
Auto Sales Ads - Humor
And a little more - car photo
It all depends on your whim. And although you may not attach a photo of the machine, I still advise you to upload it. Because the visual perception of the product always raises the demand.
Before you take off your transport, you should prepare it, that is, give it a presentation: wash it, put a gloss in the cabin. Photos are taken from different angles so that the buyer can appreciate it from all sides.
Useful tips
Remember: in order for an ad that you have made about selling used cars to get into the right hands as quickly as possible, choose the region, city and rubric that best suits your needs. In the title reflect briefly the meaning of the ad. Nevertheless, attach a photo and describe everything in detail and be as truthful as possible. Then you will sell your goods on favorable terms as soon as possible.
