How to write an ad for the sale of cars universal. How to make an advertisement for the sale of cars

Announcement of the sale - the business card of your car. The better you make it, the faster it will find its new owner. How to prevent and create an effective ad?

The success of selling a car depends on how the announcement is made and what is indicated in it. Attracting attention affects and the way the car looks like - its photos. But information about the car and its presentation also matter.

Composing the ad text, remember that the most correct approach to its preparation is honesty and detailed description of the car. Many sites offer standard forms of filling, some more detailed, some less. On am.ru, for example, a very detailed form that allows you to make a complete description of the machine. But it is standard for everyone, but the comment field is filled individually, is more emotional and creates an image of the car and its owner.

Completing the description, tell us about where and when the car was bought, specify the after-sales improvements and tuning. It is necessary to indicate the real state of the machine, without being carried away by the drama, but at the same time emphasizing its merits. Tell a true story about how long you have a car, how you love it, save it and why you sell it. Any buyer will be happy to get a well-groomed car, and it will play into your hands.

Provide a complete list of car options. And you should not be limited to the name of the package or package, so that the buyer does not have to search the network for their contents. It is better to list all the systems and systems that a car has, combining them into blocks of “safety”, “comfort”, “navigation”, etc.

It should be reported in the announcement of the availability of the service book (if it is, of course), the timeliness and regularity of maintenance, as well as the recently replaced parts and assemblies, which will tell about your care for the car and its working condition. More buyers appreciate cars, whose owners during maintenance and repairs prefer the original parts, rather than cheap counterparts. This is also better not to be silent.

It would not be superfluous to indicate in the ad about the possibility of bargaining, which by definition should be to attract buyers. But in order to avoid price reductions during preliminary phone calls, indicate that reasoned bargaining is possible at the hood of the car, that is, when viewed from the car. So you will avoid unreasonable correspondence bargaining and save your time, not communicating with dealers.

Make an ad, re-read it for grammatical errors. A large number of typos creates a feeling of a careless owner, who also superficially related to the car. No need to be too familiar. You should not use a lot of slang, because the future buyer may not be so deep in the "topic" to parse the rebus of unfamiliar terms.

Many unscrupulous buyers frankly lie, indicating lower vehicle mileage or missing options. But such a fraud is revealed already at the first inspection of the car and deprives the negligent seller of the chances to quickly find a buyer. Someone prefers not to lie, but does not negotiate something that can reduce the cost of the car. But, as a rule, a competent buyer cannot be fooled by this.

Here are some examples of good ads that follow the tips above:

“I will sell an excellent car assembled with love in Korea, the most reliable 4-speed automatic works smoothly without kicks and jerks, the engine pulls decently, while it is very quiet, it works smoothly, the condo freezes as it should be, there is a rear parking sensor with indication on the rear-view mirror. Velor interior in excellent condition, no one ever smoked in it. A girl traveled by car, all service was done in Koreana after the warranty period came out, before that at the station official. We bought a car from a friend, so the whole story is thoroughly known. From the last change the steering column switch, oil filter. The nearest investment is not required. There is a set of winter tires in fair condition, a full set of keys. "

« Saab 9-3 Sedan II (E) 2005. in. Gasoline injector 1,8l. 125hp Manual transmission. Mileage 74tys.km. Front-wheel drive. Tset red. Salon leather combined textiles. Abs. Esp 8 air-bag. On-board computer. GUR. Rain-light sensors. Immobilizer. Separate 2-zone climate control. Radio CD-Mp3-Tuner. Handsfree (Bluetooth). Al. heated and adjustable mirrors. Heated front seats. Headlight washer. Rear parking sensors. Steering wheel. Signaling. Tinted. C.Z. Al. glass of all windows. Multifunction Isofix child seat mount. One mistress. Purchased and serviced at the dealer. Original mileage. Without an accident. Careful operation. Full set of keys and documents. Excellent condition. Two sets of rubber, winter-summer. Salons and dealers, please do not call and do not send SMS, assistance in selling is not required. "

“Very beautiful color (blue-green-purple) mother-of-pearl, Privilege rich equipment, factory adaptive Xenon, combo salon (leather-velor), leather steering wheel, button start, 2 key cards, hands free function, voice computer, 10 pillows security, rain sensor, full-time navigation, regular telephone with speakerphone, tire pressure sensors, pulse power windows, folding electric mirrors with heating, salon mirror with auto-dimming, radio control on the steering wheel, ABS, ESP, steering wheel adjustment in 2- wow positions, led adjustment Nij height, climate control 2-zone air conditioning, glove compartment with cooling, 3 sockets around the cabin, isofix, regular curtains on the windows, a standard parking sensors, cargo opens the door glass and much more. Convenient, comfortable, roomy car with a common, proven diesel F9Q750 120 hp and an average consumption in the combined cycle of 5-6 liters, 6-speed gearbox, fully galvanized body, NO rust, even brake pipes and Glushak as new ... Javelter is a little shed, there is a book, where he fixed when and what changed ... "

In the modern information world, the easiest way to sell a car is to place an ad for sale on the Internet. However, there are some pitfalls: some cars "fly away like hotcakes", while others "hang out" for months. Of course, there are often objective reasons for this, but in many cases it’s not the condition of the car or the inflated price that is to blame, but a poorly worded sale announcement. A well-crafted car sale ad, for example, is one of the keys to success, while a bad ad seriously narrows interest rates and scares off potential buyers.

On how to properly write an advertisement for the sale of a car on the Internet, says Sergey Balandyuk, head of AVITO Avto, one of the largest car ad portals in Russia.

Starting to place an ad for the sale of a car online, it is important to remember a few fundamental points:

1. High speed online sales. You have no more than 30 seconds to “hook” the visitor, form his desire to get to know your ad in more detail, read it completely and call you.
   2. Selection by eyes. The visitor chooses with his eyes - he can only visually assess the properties of the goods, so the most important thing is to visualize information about the car, to make the presentation more capacious, complete and visual.
   3. Irritating factors. Information that is not related to the product, errors, both elementary spelling and factual - all this leads to the fact that the potential buyer does not read the announcement, refuses to consider it and returns to search.
   4. Seller. The name and phone number is a necessary minimum of information, but the more communication channels will be indicated, the greater the opportunity for the visitor to contact you.

Announcement on the Internet, in particular on AVITO.ru, can be compared to placing goods on a shelf in a supermarket. A caring and successful seller or merchandiser will always check how his goods are lying, whether the packaging is not crushed, whether it is put on the right side, whether it is sufficient on the counter, how the buyer reacts. The same rules work in the network. A carelessly presented and somehow described car, ignored by the seller, despite its potential liquidity, has no chance of being sold.

First of all, decide on the price, because the price is criterion №1 when choosing a used car.

First of all, evaluate the offer. Do a brief marketing research. Look for similar car ads. Decide on pricing, because the price - the criterion number 1 when choosing a used car. To do this, evaluate the competitive advantages of your offer in relation to other similar ones. They may be the original color, condition, additional equipment, unique equipment and, oddly enough, a transparent story. But do not overestimate them. Additional equipment, in particular electronics, greatly depreciates with age.

Build an ad start with a photo. The decision to purchase a particular car is formed by two thirds of the photos. Give it as much attention as possible.

Build an ad start with a photo. The decision to purchase a particular car is formed by two thirds of the photos. Give it as much attention as possible. Wash the car and the salon, remove personal items from it, find a clean, neutral platform - it should not distract attention (parking in front of the supermarket is fine). Photograph the car only during the day, preferably on a cloudy, but not overcast day - such illumination will not require additional illumination. Take a few pictures, show the car from all sides: the front and rear parts are large, the views from both sides, the front seats and the dashboard, the salon - the rear seats, the used devices, additional elements that you consider necessary to select - winter tires, integrated navigation , subwoofer, etc. The more pictures you get, the better - then, looking at the frames on the computer screen, you can choose the most successful ones. Spend rejection - it is better to immediately discard fuzzy photos and, if necessary, reshoot. Carelessness in the photo package will create a negative perception of the seller. AVITO provides the ability to place up to ten photos - take advantage of this to the fullest. There are no many pictures - the interested visitor will look at all the photos and only after that he will go on to the description.

If the visitor turned to reading, then the photo did the trick, and you did not try in vain. He is eager for details, and here it is important not to disappoint him and give as much essential information as possible. Principle: the main thing - go ahead. AVITO makes it possible to compose information at will. Take advantage of this and put the competitive advantages of your car at the very beginning. To determine them, ask the question why a visitor should buy your car. Try to show objectivity in this matter. Absurd motivation is not always attractive. Place this data at the beginning of your ad. This may be the most modest mileage or the fact that the car was released at the very end of the year - be sure to report it. Remember that the visitor chooses with his eyes, so give him as much information as possible. Correctly prioritize the data, determine what will first of all increase the credibility of your proposal: publish the most important points of the legal and service history of the car, if you kept records of calls to the service, including the car body, specify it. Next - grade. In detail, but without absurd details. Remember that redundant information is more annoying than its absence. At the end describe the additional equipment and options. It will be much better if you can give the exact name of winter tires, its life, condition. Do not forget that the most important thing for the buyer is the moments associated with the absence of additional expenses. If you are ready to renew the CASCO to a new owner or have purchased an additional guarantee - indicate this. On AVITO, the description text can take up to 1000 characters - this is more than enough to not miss anything important.

Do not make grammatical errors.

Do not make mistakes. If you are not sure of your literacy - first write in a text editor, it will correct spelling, and only then copy it into an ad. If you are not sure about the information you give, recheck it on the reference resources, the manufacturer's website. Remember that you yourself are an expert on your proposal - it is this image that bears the greatest trust for the visitor who wants to deal with a savvy owner.

So, the user looked at the description of the car, was satisfied with them. Now it is very important to smoothly translate it from the stage of contemplation and perception to the stage of action. Feel free to specify as many channels as possible through which a potential buyer could contact you. Think in advance of places where you could safely and comfortably show a car for yourself. If there are fixed points or you are ready to meet and bring the car - write it down in the ad. The visitor must mature a specific action plan after becoming acquainted with this information - call, agree, drive up.

Announcement - a key component of the sale.

Announcement - a key component of the sale. The classic tactics of the past - to lure and push - no longer works. The choice on the market is so great (only Renault Logan on AVITO is more than four thousand) that in case of any doubt the user, without hesitation, would prefer to turn to other offers.

Sergei Balandyuk, head of AVITO Avto, specifically for readers of the portal Auto Business.

When viewing ads for the sale of cars with mileage, we often come across such ads that directly scream that the owner of the car being sold doesn’t care at all whether they buy it or not. It feels like he was forced to sell a car. So, at first glance, a simple task is actually fraught with a lot of subtleties.

Two different announcements of two identical cars can cause a diametrically opposite opinion about the subject of sale. It happens that a car with “no” photo and “no” description turns out to be several times better than its properly photographed, washed down to the brilliance of a sweetly described competitor. But buy, in the end, just the second. How to concoct an ad, so that from those who want to buy your car there was no end?

Announcement of the sale of cars - this is the first impression of a potential buyer about your car and about you as its owner. It is this first impression that can be decisive and indelible. The main thing - do not miss the unique opportunity to hit the future buyer at a glance!

Stage one, "attracting"

Meet, as they say, on clothes. Clothes, in this case, will be a photo of your car. Beautiful, bright, high-quality photos of the car brought into the divine form (preferably also from the “favorable” angle on a decent background) act on those who are looking for a car, like a valerian for cats. They will “rub” again and again about your photos, getting more and more penetrating by a car that is not even known “live”.

So: the car must be clean and dry. Shooting a car just from the car wash with stains of flowing water flows is a bad idea.

In the cabin - no recorders, navigators, icons, cigarettes, knees of the photographer in the frame and so on. Rugs are also clean! If they are old and do not fit the car (universal) - remove them completely. Leave just the upholstery - the photo is almost the same. Theoretically, “plus” works a child seat - it can be left as it favorably complements your image of a neat driver.

The background affects to a lesser extent, but it is advisable not to shoot on some waste ground near the cemetery - better parking or refueling. The main thing is that the car can be bypassed from all sides and fully placed in the frame. Garbage in the form of bottles and bulls in the frame is not welcome. If you are lucky with the weather and there is blue sky and nature - it will play only a plus.

For a decent photo shoot, you don’t need to involve a professional photographer with a suitcase of different lenses and spend hours in magic in Photoshop. It is enough just to wipe the camera of your phone with something clean (since now almost all the phones have quite good cameras) and, having walked around the car from all sides, to find the most successful options to show the goods face. This should be done during the day (do not shoot against the sun!) Or with good artificial lighting.

If the sun does not shine on the car, but in your lens, the photo is not good. The light should be at the photographer behind the back. Do not be lazy to rearrange the car another side to the sun. Photos taken on a moonless night behind the garages in the light of lanterns located in the nearest village, as a rule, are not considered for more than three seconds, and the ad itself closes with the words “this is something incomprehensible, let's see what is there”.

Stage Two, text

Used car sales managers are usually limited to listing options and offering loans. This method has the right to exist, but does not cling. It is much nicer when the seller with a slight sense of humor describes his life situation and indicates the forced reason for the sale (wedding, debts, rights lost). To this you begin to feel sympathy in absentia.

And it is better to sell during a call not the car itself, but a personal meeting. If a person arrived - he had already bought half. And very often, those shoals that you know about, the buyer does not see at close range, but he finds new ones! So you can end the conversation with the words: "Come, see, the car is worth the money."

In the description you can indicate the brand of motor oil that you used, the name of the station where you were serviced, and the condition of the car in your opinion. The word "excellent" is better not to use. If, of course, the car’s mileage is not 1,000 km ... In the ad, indicate the owner-girl and her phone number, if possible. Subconsciously from the female seller, we are waiting for fewer dirty tricks.

Stage Three, Evaluation

When assigning prices, keep in mind that too low and too high are scared off equally. The prices that many sellers indicate in the ads have nothing to do with the real situation on the market, but rather reflect greed and hope. And then everything grows like a snowball. When you sell your car, you see how much others want for the same, put a price on the level and wonder why no one is calling.

And all because you do not need to push off from the appetites of your fellow motorists, but from the real value of your car in relation to the same new. Or his run and age. The approximate scheme of losses looks like this: a new car, leaving the salon, immediately loses 15-20% of its price, despite the fact that it is still new.

When viewing ads for the sale of cars with mileage, we often come across such ads that directly scream that the owner of the car being sold doesn’t care at all whether they will buy it or not. It feels like he was forced to sell a car. So, at first glance, a simple task is actually fraught with a lot of subtleties.

The announcement of the sale of a car is the first impression of a potential buyer about your car and about you as its owner. It is this first impression that can be decisive and indelible. The main thing - do not miss the unique opportunity to hit the future buyer at a glance!

Stage one, "attracting"

So: the car must be clean and dry. Shooting a car just from the car wash with stains of flowing water flows is a bad idea.

1/3

2/3

Stage Two, text

1/2

It is not necessary to list in the ad, how much you changed in the car, that you made the engine some 3,000 km ago and installed a new automatic transmission. This immediately raises the question of the overall fatigue of the car and the quality of the repairs carried out. If this is interesting to the client - say at the meeting. And it is better to sell during a call not the car itself, but a personal meeting. If a person arrived - he had already bought half. And very often, those shoals that you know about, the buyer does not see at close range, but he finds new ones! So you can end the conversation with the words: "Come, see, the car is worth the money."

Stage Three, Evaluation

Every next year - at least 10% of each discount. Example. Volkswagen Polo Sedan, bought in 2011 for 520,000 rubles, in the same 2011 already began to cost 520,000 - 15%, that is, 442,000. Then, taking 10% each year, we get, taking into account inflation, the current cost of a four-year plan with an average mileage of about 70-80 thousand kilometers - 319,000 rubles. That's how much your Polo is worth, even if it's not a bit or beautiful, but just lived for 4 years. So do not be greedy!

What is the result?

Be confident. With the buyer speak calmly and unhurriedly. It is advisable that no one bothers you if you call the buyer back later when the children do not cry nearby and the neighbors do not hammer into the wall with a hammer. And know: there is always a buyer for any product. The question is, how long will you look for each other. Now, I hope, faster.

Consider the question of correct wording of information about used cars
Every motorist, sooner or later, is thinking about selling his car. However, to sell a vehicle quickly, you need to know how to make an advertisement for the sale of a car. This question should be approached competently and responsibly.

Publication

First you need to decide how the ad will be posted:

The best option is a combination: a short text of a car sale can be published in a newspaper, and a detailed one can be published on the Internet (publication on several major resources, including regional ones, is desirable).

Wording

The second step will be the formulation of the announcement of the sale of cars. It is necessary to compose the text in detail, but without undue asceticism. What is recommended to write:

specifications (make and model of the car, engine size, type of gearbox / transmission, dynamic data (optional), changes in the design of the car (if there were any)) and so on;
condition and significant details of the operation of the car. This includes information on the condition of the body, engine, chassis. You can also write the dates and place where (official / unofficial representation) was carried out maintenance (TO), the presence / absence of the service book;
colour. Insignificant, at first glance, the parameter cars can play a crucial role in the sale of the car. If the car has a combined range of the cabin, then this too should speak ad. This is due to personal preferences, moreover, the bright interior decoration (for example) over time becomes demanding in terms of caring for it .;
complete set. Equipment plays an important role and largely determines the value of the car. The buyer will pay attention to the presence / absence of: electropackage, multimedia system, active systems (stability control, ABS, brake force distribution system, etc.) and passive safety (number of airbags and their location);
number of hosts Similar data are indicated in the PTS (vehicle passport);
By the way: a note in the PTS "3 or more owners" can reduce the interest in cars (especially with low mileage / fresh release year). This is due to the dealers and the shadow schemes of the resale of any car. This does not mean that the ad should not contain the number of former owners. Simply, if the car is relatively fresh, it is necessary to make an amendment to the availability of all necessary documents (the same service book, the original PTS-ki) in order to avoid ambiguous situations;
production year / mileage and more. Release date, car mileage must be present. You can additionally, when selling a car, indicate the presence of winter tires, the installation of any abnormal devices and devices (auxiliary heater, navigation, parking sensors, additional sensors, etc.). You must specify the region / city to simplify the search for you by the buyer.
price, as well as the possibility of bargaining;
contact details of the seller (name, phone).

Content

Text ads for the sale of cars should display only what interests the potential buyer. In other words, there is no point in writing about the herringbone on the windshield or the mud flaps (as an example) - this is superfluous information that does not carry a semantic load. The exceptions are components designed to affect the performance of the car.
It is desirable to make an announcement taking into account the presence of machine defects, if any (chips, dents, cracks, corrosion, engine failure / gearbox and so on).
During the sale, there are three conditional states of the car:

A photo

For a full-fledged ad, you need images of the car being sold. The car itself must be prepared for a photo shoot (body / interior washing). Photos recommended to do high quality / resolution. Processing in graphic editors of the received images is undesirable.
From what angle is better to photograph:

Profile;
Full face;
Stern;
Interior (dashboard with visible mileage, general background, remarkable details);
Luggage compartment.

It is important to understand that no competent announcement of the sale of the car can not do without photos.

Example

A sample of a car sale is as follows:
Honda Accord VIII for sale
Black colour;
Year of release: 2009;
Mileage: 78,000 km;
Condition: satisfactory (repainted left front fender due to an accident, there are paintwork scratches on the rear bumper, a crack on the windshield);
Engine: 2.4 (power 201 hp);
Gearbox - six-speed, manual;
Options: TypeS (full power, dual-zone climate control, rain / light sensors with auto mode, VSA stabilization system, combined seat trim (leather / alcantara), aluminum pedals).

The number of hosts on TCP: 2 (I am the second);
THEN every 15,000 from an authorized Aoyama Motors dealer, there is a service book with coupons;
additionally purchased: Michelin X-Ice North winter tires, rims for it - dimension 224/45 R18
Price: 750 000 rubles, bargaining during the inspection. Phone 8 915-xxx-xx-xx, Valera.

A sample for a newspaper looks like this:
Sell Honda Accord 2.4 MT TypeS VIII, 2009 onwards, color - black. Mileage 78,000 km The condition is satisfactory (there are minor flaws to the body). The car was serviced by an authorized dealer, there is a service book. There is a set of winter tires Michelin 224/45 R18. Price 750 000 rubles, bargaining is possible. Phone 8 915-xxx-xx-xx, Valera.