* Calculations use average data for Russia

Not so long ago, a promising niche emerged in this already quite filled and uninteresting market. This niche is called - on-call tire fitting or on-site tire fitting.

This project was brought to life by two problems that motorists face:

• absolutely wild queues that form near the tire shop during the season of “rebooting” cars,
• traffic jams that turn a trip from the center to an industrial zone or a remote sleeping area (where tire fitting shops are used to being stationed) into a long, unpleasant journey.

As you can see, for some, a problem is just a problem that corrodes nerves and thins life's optimism, but for someone it's just a good reason to think and come up with a brilliant idea that will bring joy to those who came up with it and those for whom she is invented.

The main tidbit of all “tire mobiles” is, of course, a corporate client who has a fleet of several cars. So that the owners of huge fleets do not create queues, for the first time the service “we change tires at your home” was invented for them.

At first, as soon as this business, or rather this niche, just appeared, entrepreneurs set prices as much as two or even three times higher than tire repair in their workshop. But then they changed their minds, the market became civilized, and now the prices are almost equal.

Additional money is taken only for the “departure of the master” (for gasoline), and even then - if you order to change tires on more than three cars, the departure becomes free.

At the start from scratch, you need to invest 20 thousand euros in this business. This money will pay off in two years of work.

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According to the features of the organization, mobile tire fitting is no different from stationary. The only additional equipment that you will need is a minibus (with a cargo compartment area of ​​at least 13 sq.m.), in which all the equipment necessary for the tire handling procedure will be installed:

• tire fitting,
• balancing
• and repair equipment.

Market players prefer Mercedes Sprinter and Iveco Daily minibuses.

One such new minibus can be bought at a price of 30,000 to 35,000 euros. A used bus can be bought for 8 thousand euros.

In addition, you will need an electric generator with a capacity of at least 5 kW. It can be bought at a price of 1 thousand euros.

Among other things, you still need a heated garage.

Mobile tire fitting: necessary equipment

What kind of equipment do you need in principle?

Let's talk a little about the equipment that is common for both stationary tire services and field ones. The main tire fitting equipment is:

• tire changer stand from 1 to 7 thousand euros, the best manufacturers, Italians: Sicam, M&B engineering,
• balancing stand from 2 to 5 thousand euros.
• compressor for the operation of the tire changer and wheel inflation, pressure from 7 bar. Well-established manufacturers: Dary (Italy), Remeza (Belarus), Miol (China). The compressor costs from 600 to 1 thousand euros.
• rolling jack (pneumatic or hydraulic), costing from 200 to 2 thousand euros.
• Other tools and consumables for the first time (1 thousand euros at the start)
• vulcanizer, with an average cost of 400 to 600 euros. (The vulcanizer is not needed for tire fitting, but in order to provide additional services in the range and earn extra money)

You can also buy Chinese equipment, players in this market admit, then, for example, each stand (balancing and tire changer) will cost you 1,000 euros per stand.

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However, the same market players do not advise saving on a balancing stand, since many cheap models, in fact, have too high an error, which differs from the permissible error that is indicated on paper - in their own documentation.

Mobile tire fitting: necessary personnel

Please note that you will work seasonally. To do this, you will need two teams that will work in shifts. Exit tire fitting is a service that should work around the clock.

Based on this, you will need:
four tire fitters (working in pairs in two shifts)
and two drivers.
Market players advise, however, to save on a driver, whose functions can easily be taken over by one of the tire fitters, who works in tandem with another, in a shift team.

A good business idea guarantees a successful start of entrepreneurial activity. It is not always necessary to offer a unique product to the client in order to have a good return. Many successful entrepreneurs work according to proven schemes, reworking them a bit for themselves.

Mobile tire fitting will be profitable not only in large metropolitan areas, but also in small towns. In all cities, there are many cars that need to be changed every season, holes patched, wheels balanced and rims replaced. The development of the case will be facilitated by a sharp change in temperature, which adversely affect driving. The quality of urban roads is also important.

Mobile tire fitting appeared on the auto services market just a couple of years ago. In many cities there is no competition at all. A business plan will help solve many problems for motorists. The essence of entrepreneurial activity is simple: the client calls the service to replace the wheel or perform other manipulations. Experts come to the scene of the accident or to the house.

This type of business allows solving two main problems for drivers: long queues at a car service during the off-season and long traffic jams when traveling to an industrial zone or a residential area where car services are located. Tasty clients will be organizations with a personal fleet. It was for them that the business of changing tires “at home” was originally developed.

During the first period of work on the market, entrepreneurs raised prices by 2-3 times compared to workshops. But over time, the market changed its mind and became more civilized. The cost of the service will be increased only by the cost of gasoline.

For full functioning, a maximum of 20 thousand euros will be required. But you can save a lot of money, which reduces this amount by several times.

Business Analysis

As in any business, you should start with market research. It is required to give him an adequate assessment after a thorough analysis. First of all, they study the offers and price list of competitors. To do this is quite simple. On the Internet, they enter the type of service in the search line and select future competitors by region or city. Many will have a personal website detailing the rates. Do the same with the media. The data obtained will allow in the future to calculate the potential profit and determine the profitability of the business.

The next step is financial analysis. Experts indicate the average payback period - 2 years. Of course, it can be much less if the competition is low enough and the service is in demand. Reviews of businessmen show that it will take about 20 thousand dollars to open. If you buy an existing mobile tire fitting business, you can limit yourself to 10 thousand euros. However, you will need to have a couple of thousand dollars for unexpected expenses, since the equipment purchased will not be new and may have breakdowns.

In the absence of own funds, you will need to go to the bank for a loan. However, its employees must be sure that the funds issued will be returned in full with interest. You will need to provide a developed business plan, which will become a guarantee of future solvency.

Don't forget to register. It will take about 100 thousand rubles. Most entrepreneurs register IP. According to OKVED, you need to select section G, code 45.20. Simple taxation and reporting precludes the use of third party accounting services. Registration of a license for this type of activity is not required, it is enough to obtain a couple of permits. To work with corporate clients, you must have a bank account - many companies work with cashless payments.

If it is planned to open a large enterprise with several mobile tire fitting machines, then an LLC is formed. Many clients are more loyal to this form of organization, but this complicates accounting. In the event of liquidation of an LLC, the owner is responsible only for the invested funds. If organizations are the predominant part of the client base, then they form an LLC. To serve individuals, IP is enough.

To register with the tax authorities, you will need:

• business statement;
• copy of the passport;
• payment of state duty - 800 rubles.

You can register at home via the Internet or send documents by mail.

After registration and taxation selection, proceed to the following steps:

• rent of premises for an office and a warehouse (for large-scale business);
• heated garage rental;
• hiring employees;
• Advertising activity.

Range of services

The range of services largely depends on the equipment. The standard list consists of:

• editing, changing wheels;
• repair of slopes, tires;
• wheel replacement;
• rubber installation;
• pumping, wheel balancing.

To expand the spectrum, you can use similar services:

• Change of oil;
• pumping tires with nitrogen;
• refilling air conditioners, etc.

Principle of operation

The proposed service has no fundamental differences from the stationary service. But there are some features, for example, the selection of personnel or the form of work. After receiving the application by phone or the Internet, the team goes to the client. The team will include a driver and a car mechanic. Upon arrival, they organize car maintenance, discussing the features of working with the customer. It is possible to perform some types of repair work that will restore the technical condition of the car.

In difficult cases, when mobile repair of the wheel is not possible, it is allowed to take it to the technical base and repair it.

Business Benefits

Mobile business has a number of advantages that stationary tire fitting does not have:

• The cost of building or renting a building for a car service is excluded.
• There are no bureaucratic procedures for issuing documentation for the site, putting the building into operation.
• Customers do not need to bring the wheels to the installation site themselves, which saves a lot of time.
• Business mobility. The machine with the equipment quickly arrives at the location of the client.
• You will not have to refuse car owners due to seasonal exacerbation and the formation of queues.
• An outdoor advertisement car will be a great way to promote your business.

For the provision of high-quality services, you will need a van with a cargo compartment of 13 sq.m. The car should also have room for two assistants. The selection of working personnel must be approached responsibly. For smooth operation, experienced auto mechanics with a driver's license will be required to be able to combine the two positions.

The target audience

Even a unique idea will fail if there is no demand from people. Exit tire fitting eliminates this problem. Drivers will appreciate the speed of delivery of services that require visits to auto repair shops. The absence of queues helps to save personal time. Clients may be:

• Drivers from small settlements where there are no service centers.
• Busy people who value their personal time and do not want to stand in line.
• Organizations with a car park (trading companies, taxi companies, passenger and cargo transportation). It is often unprofitable for their owner to send the entire fleet for service.
• Other service stations with which a contract has been concluded.

In the absence of customers, you can drive a van to the highway or into the city to find new customers.

Beginning of work

Tire fitting does not require large investments at the initial stage, but you will have to buy special equipment. First, you need a van. According to reviews of similar businessmen, a GAZelle minibus, Mersedes Sprinter or similar models are better suited for these purposes. The minimum volume of the cargo compartment must be 13 sq.m. Today you can find many models of Chinese manufacturers.

Secondly, you will need to purchase special equipment:

• Mobile tire changer. It should have a pneumoblast function. It should be borne in mind that its service life is much lower, and the actual technical characteristics may differ from the passport ones.

• Pneumatic presses (receiver required).
• "Third hand" for working with low profile tires.
• Electric generator.
• Balancing machine.
• Voltage regulator.
• Pistol for pumping.
• Pneumatic impact wrench set.
• 2 hydraulic jacks.
• Racks for consumables.
• Consumables that are necessary for vulcanization and tire repair.
• Sources of lighting indoors and outdoors.

When expanding the range of services, you will need:

• oil change tools;
• wheel inflation installation;
• device for refueling air conditioners;
• hand tools for simple and quick repairs;
• starter charger.

For the first time, you can purchase a ready-made kit from:

• mobile tire fitting "INZHTEHSERVICE" of Russian production - 140 thousand rubles;
• minibus GAZ 270500244 of Russian production - 557.5 thousand rubles;
• additional equipment - 100 thousand rubles.

The kit has good reviews from existing entrepreneurs. Businessmen also choose minibuses Iveco Daily, Mercedes Sprinter. The cost of each is in the range of 30-35 thousand euros, a supported bus is 8 thousand euros. The electric generator must have a capacity of more than 5 kW, prices for various models - from 1 thousand euros.

Equipment from Chinese manufacturers will cost 1,000 euros for each booth. But market players do not recommend saving, since such equipment has a large error, which significantly exceeds the value declared by the equipment manufacturer.

If funds allow, you can purchase better equipment:

• tire changer stand (M&B engineering, Sicam) - 1…7 thousand euros;
• stand for balancing - 2 ... 5 thousand euros;
• compressor from 7 bar for pumping wheels and operating a tire changer (Remeza Belarus, Dary Italy, Viol China) - 0.6-1 thousand euros;
• hydraulic and pneumatic rolling jack - 0.2 ... 2 thousand euros;
• consumables - 1 thousand euros;
• vulcanizer for services - 0.4-0.6 thousand euros.

Vehicles with equipment must be kept in a heated garage. It should be taken care of in advance.

Staff

The peculiarity of the work is that there will be many orders during the season. We will have to hire 2 teams with a shift schedule. Mobile tire service must work around the clock to achieve maximum efficiency.

The company will need the following employees:

• 2 drivers;
• 4 tire fitters.

You can save on drivers. Their work can be performed by a tire fitter. When combining positions, the minimum salary of an installer-driver should be 20 thousand rubles, and when taking into account tax deductions - 25 thousand rubles.

If you need a dispatcher, it is better to choose a home-based employee. Today, many freelancers are ready to work for 5 thousand rubles. At night, calls can be transferred directly to the brigade.

Payback, profit

It is impossible to specify the exact profitability of the business. Many factors influence, some of which can be taken into account in a business plan. The payback period depends on the volume of orders and the number of service cents, the level of average income in the locality, work schedule, the state of the road, prices and much more.

Practice shows that a two-shift work schedule will make it possible to achieve payback when servicing 8 cars or 4,000 rubles of income per shift.

Advertising

To alert customers and rapid development, you will need to organize the right advertising campaign. The following methods have acceptable efficiency:

• advertising on board a "working" and personal car;
• promotion of your site;
• distribution of business cards in car dealerships and other places where drivers gather;
• personal visits to organizations with a personal fleet;
• advertising of the services provided in specialized media.

When opening a mobile tire service, it should be borne in mind that the greatest demand occurs in the autumn-winter period - about a month from October to November. At this time, it is necessary to work around the clock, inviting customers from endless queues at tire shops.

Do not open a company just before the season. In practice, beginners rarely cope with a high load. It takes time for training and skill, as well as earning a good reputation.

Branding your organization will increase your chances of success. A bright car will attract more customers and be better remembered by passers-by.

financial planning

The business plan should include payback and profitability calculations, as well as detailed descriptions of all possible costs and benefits.

Start-up capital

Mobile tire fitting cannot be called a cheap business. Some start-up capital is required. Financial means necessary for the purchase of the basic kit and the machine.

Converting everything to numbers, we get:

• for the purchase of a van and equipment, 700 thousand rubles are needed;
• it will take 100 thousand rubles for registration;

The total investment is 800 thousand rubles.

Income

It is important to correctly assess the prospects and calculate future income. When servicing 10-15 cars for a whole week without days off, the net profit will be 45 thousand rubles. It is assumed in the calculations that 2 teams work, each every other day.

Mobile tire fitting provides demanded services. Every car owner needs a tire change. If there is a need for such services, then it is enough for the client to contact the specified phone number so that the van arrives on the track or to the house.

Detailed calculation:

• number of cars per shift - 12 pcs.;
• number of shifts - 30 pieces;
• monthly production - 360 pieces;
• cost - 500 rubles;
• revenue - 180 thousand rubles;
• monthly costs for consumables - 35 thousand rubles;
• fixed costs: taxes, advertising, wages - 100 thousand rubles;
• profit - 45 thousand rubles;
• payback - 18 months.

The break-even point can be calculated on a special server. With the accepted data, it will be necessary to service 8 cars every day or make a profit of 4 thousand rubles.

Typical business plan for opening a tire shop. This business plan can serve as an example for obtaining a bank loan, government support or attracting private investment.

Project description

The aim of the project is to organize a tire service in the city of N with a population of 150 thousand people. In the area where the organization of tire fitting is planned, with the help of marketing research, an additional need for this kind of service was identified. The number of operating tire shops does not fully satisfy the demand from car owners in this area.

How to open a tire shop

For project implementation it is planned to attract investments in the amount of 566,000 rubles. Their own funds will amount to 166,000 rubles, and 400,000 rubles - credit funds received from a commercial bank.

The economic indicators of the project implementation, according to the calculations of the business plan, will be:

• Net profit per year = 570,920 rubles;
• Return on sales = 34%;
• Payback of the project = 12 months.
  

Analysis of the existing tire fitting business

What taxation system to choose for tire fitting

The organizational and legal form of the tire workshop will be individual entrepreneurship. We consider this OPF the most suitable for this business. Project initiator - Petrov I.V.

As a tax regime, it is planned to use the patent system of taxation. This is a very convenient tax regime that eliminates the payment of income tax, VAT and property tax. In addition, the application of a patent exempts from the obligation to keep accounting records. The annual cost of a tire fitting patent will be 32,000 rubles.

Currently, practical activities have begun to implement the project:

1. Registration of individual entrepreneurship in the local IFTS;
2. A lease agreement for a private land plot of 120m2 has been concluded. The site is located in close proximity to a large parking lot. The monthly rent for the site will be 18 thousand rubles.
3. A company was found that manufactures and supplies ready-made modular buildings for tire fitting on a turnkey basis.

Description of products and services

The Tire Shop will provide the following services:

1. Tire fitting and balancing of wheels with a diameter of 13 to 20 inches. The price for the service is from 600 to 1200 rubles for a set of four wheels.
2. Removal and installation of cast and metal wheels. The price for a set of four wheels: from 40 to 120 rubles.
3. Dismantling the tire from the disk. Service price: from 40 to 70 rubles.
4. Mounting a tire on a disc. Service price: from 40 to 70 rubles.
5. Checking, pumping one wheel. Service price: 10 rubles.
6. Installing the camera in the wheel. Service price: from 10 to 40 rubles.
7. Camera repair. Service price: 50 rubles.
8. Sealing one side of the wheel with a bead seal. Service price: 50 rubles.
9. Wheel repair, patch/mushroom. Service price: 100 rubles.
10. Curing. Price of services: 112 patch - 400 rubles, 114 patch - 500 rubles, 115 patch - 600 rubles.

The tire service is scheduled to operate from 9:00 to 19:00. During the high season, for a period of increased demand (spring, autumn), the opening hours will be adjusted.

Download tire fitting business plan

Tire fitting location

The location of the tire shop near a large parking lot of the city will allow, without additional advertising, to attract a significant part of customers, car owners using the services of this parking lot.

The cost of tire fitting services is planned to be set slightly below the market average, which will also have a positive impact on the growth in the number of service customers.

Tire service advertisement

1. Distribution of leaflets, flyers, posting ads informing about the opening of a new tire service in our city.
2. Active advertising on the Internet: registration on bulletin boards, on city portals in the sections of public services, publications in blocks, contextual advertising.
3. Exchange of contact information and business cards with existing car dealerships, auto parts stores and other services that provide related services to car owners.

The nearest tire fitting point will be located at a distance of 700 meters from our service. In total, there are 2 direct competitors that provide similar services within a radius of 1 km from our tire service:

We will calculate the estimated monthly income of tire fitting.

First, let's determine the average attendance of our service. Since the demand for tire services is seasonal, the flow of customers must be adjusted depending on the time of year. Thus, the largest flow of customers is observed in autumn and spring, when car owners change tires seasonally.

The average daily attendance in October, November, March and April will be about 15 customers - this is the maximum that can be served by one tire changer with two employees. The average cost of the service (as a rule, “re-shoeing” of tires) will be 800 rubles per car owner. From here, daily revenue will be 12,000 rubles, monthly - 360,000 rubles.

In other months, the profitability of tire fitting, that is, the monthly revenue will be only 30% of the income in the "high" season. That is, the average monthly revenue for the remaining 8 months will be only 108,000 rubles.

Thus, the annual revenue of tire fitting will be about 2,304,000 rubles.

Choosing a tire shop

It is planned to use a modular tire fitting complex (mobile tire fitting) as a room for tire fitting. The modular tire fitting complex is a building consisting of collapsible metal structures, with all the necessary communications and tire fitting equipment.

Compared to capital construction, a mobile building is not inferior in functionality, safety and convenience, and even surpasses it in terms of lower costs for starting a project and a smaller package of documents allowing the operation of the facility. The main advantages of the modular complex:

• The modular mobile tire changer is easy to assemble and disassemble, allowing it to be transported to a new location at any time without serious consequences for the structure.
• Of the entire list of documents for mobile tire fitting, only confirmation of ownership or lease of a land plot is required.
• When installing the structure, only a connection to the mains is required, since the wiring and other communications are already built into the module.
• The purchase of a modular building will cost several times less than the construction of a capital facility, that is, investments in starting a business will be lower, which means that the payback period of investments will also be lower.
  

The modular building for tire fitting will be equipped with all the necessary equipment to provide high-quality and timely services:

• Balancing machine "Master" SBMK-60
• Tire changer/machine
• Vulcanizer
• Water tank
• Compressor SB4/S-100
• Rolling jack 2.5 t
• Work tool
  

It is assumed that the total cost of purchasing equipment will be about 150 thousand rubles.

Thus, the annual wage fund will amount to 921,600 rubles.

The functions of the service administrator will be personally assumed by the owner of the tire service.

Financial plan

The total fixed costs of tire fitting will amount to 139,840 rubles per month, and 1,678,080 rubles per year.

The main annual costs of tire fitting will be the payment of wages to employees - 55% of the total cost structure of the service. In second place are the costs of insurance contributions for employees - 16% of the total annual costs, in the third place - the costs associated with the payment of rent for the use of land - 13% of the total costs.

The calculation of the economic indicators of tire fitting is presented in the table - the forecast of income and expenses of tire fitting:

Professional business plans on the topic:

• Tire service business plan (14 sheets) - DOWNLOAD ⬇
• Tire recycling business plan (16 sheets) - DOWNLOAD ⬇

How much can you earn by opening a tire shop

According to the results of the annual work, the tire fitting net profit will amount to 570,920 rubles. The profitability of the service, according to the business plan, will be 34%, which is a good indicator for such a business. With such indicators, the project pays off in 12 months.

Recommended download tire fitting business plan, from our partners, with a guarantee of quality. This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

If you want to do business in another area, then today there are enough opportunities for this. At the first stages, a lot of money is not needed, but knowledge is needed. Meet profitable investment strategies and get rich.

In addition, these services are more in demand in autumn and spring. But you can use this situation by creating your own mobile tire fitting business. Today, more and more people want to use the convenient services of mobile tire fitting on wheels, as specialists quickly arrive at any time of the day.

1. Most clients are the weaker sex, because for them a flat tire and its replacement become an insoluble problem.
2. Drivers who find themselves on the road in an unusual situation, for example, when there is no spare tire.
3. Motorists in areas where there are no stationary tire shops.
4. Corporate clients who have a large fleet of vehicles.
5. Reputable businessmen who save precious working time, preferring to call specialists for on-site tire fitting.
6. It is easier to start with the repair of cars, since the maintenance of trucks requires much more significant financial investments in order to equip a mobile tire shop.
7. You can perform wheel puncture repair, balancing, wheel replacement, seasonal tire change and storage, and other services.

Why mobile tire fitting is profitable

Each change of season becomes a real test for drivers, since changing the shoes of a car means losing valuable time in queues for stationary tire fitting. And if the company has several cars, then it becomes a huge problem.

If the client uses the services of a mobile tire fitting, a car with a specialist comes to the client, and all the necessary work is carried out at the place of its deployment.

The owner of this business does not need to purchase or lease land. No need to build, rent, equip premises for stationary tire fitting. You can quickly respond to a call and quickly provide a service.

Principles of organizing mobile tire fitting from scratch

To keep your service competitive it should be around the clock. Most of the applications of customers who have discovered a flat tire happen in the evening and early in the morning.

The simplest, which does not require large financial initial investments, is a service that consists in receiving a damaged wheel from the driver, repairing the tire at a stationary point and returning it to the driver to its original place.

However customers will be dissatisfied with the long service lead time.

Customers will love it if you can solve all their problems right on the spot. However, this requires that you always have a working kit with you, which is necessary for performing tire repairs.

Of course, if you have the necessary skills, such a one-on-one. But in order to organize and engage in round-the-clock tire fitting on wheels, you need a partner.

Financial expenses for starting a business

A mobile tire shop requires a decent financial investment. It must be equipped with all the required tools, tire changers, consumables. This will require an amount of approximately 2.5 million rubles. A new minibus can be purchased for up to $36,000.

A used minibus can be bought for $16,000. Such a machine must be equipped with machines, equipment, tools. In this case, the initial investment will be less than 1.5 million rubles.

• (185)
• (102)

Approximate data:

• Monthly income - 177,000 rubles at regular times, 729,600 rubles at seasonal time.
• Net profit - 54,050 - 229,440 rubles, depending on the season.
• Initial costs - 478,800 rubles.
• Payback - from 4 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will draw up a detailed business plan for a tire shop with calculations.

Service Description

Rendering of services in removal or installation of tires from disks. This service will be provided by a small tire service in a high traffic area. The provision of related services, such as wheel balancing, is also being considered.

It is important to understand that this business plan is designed for a small stationary salon. For larger organizations, there are specific features of doing business.

Market analysis

Today in Russia there are quite a few tire shops. They provide, as a rule, not only this type of service, but also others. Often tire fitting is a related service to others.

When opening your workshop, you need to understand that the competition in this business is quite big. The niche is more than half filled. Although, of course, you need to build on the situation in a particular region, city.

Today, more and more people are buying cars. By the way, the growth in demand for the services of a tire shop is largely due to an increase in the number of purchased cars. Therefore, we can say that there are opportunities in the field, they are quite good, they are constantly increasing.

The main competitors will be large car repair shops throughout the city. They have their own customer base, which is unlikely to go over to install or remove tires to another company.

Small competitors will not be so dangerous. They don't have much fame. They can become direct rivals, unless they are close.

Three components of success - a good place, quality services, advertising. These are the issues that need special attention.

If we talk about potential buyers, it is important to understand that these will not just be motorists, but those of them who cannot or do not want to change tires themselves for a number of reasons. They can be businessmen, for example. The main consumers will be the owners of foreign cars, of course. Although today there are enough of them to open your own tire shop and make good money on it.

SWOT analysis

All factors influencing the activity of a tire shop can be conditionally divided into external and internal.

1. Possibilities

• Constant growth in the number of consumers.
• Availability of market place.
• Opportunity to hire experienced craftsmen.
• Use of subsidies for the development of own production.
• The minimum amount of necessary costs (specifically for the provision of services).

1. Threats

• Possible avalanche growth of competition.
• Reducing the share of the free market (those people who have not yet decided on the choice of the place where they will receive the service).
• Seasonality of demand (one of the most serious threats).
• Increasing the cost of rent.

Internal:

1. Strengths

• High demand for the service.
• Correctly chosen location of the service.
• Acceptable price.
• Deep study of marketing and pricing strategy.
• Providing quality service.
• Experienced staff.

1. Weak sides

• Lack of experience in this area.
• Lack of regular customers.
• The need to start from scratch.
• Lack of any business reputation.
• Lack of services that allow you to protect yourself from losses during the off-season period.

I would like to note that it is impossible to influence external factors. There is only an option to use the opportunities and in every possible way minimize the threats or losses from them (in this case, it concerns seasonality).

Opportunity Assessment

We must not forget that the provision of tire services is a seasonal business. The peak demand is in April and November. The season can be considered the periods from April to June and from October to December. In the two remaining periods, the demand for the main service will be negligible. Here it will be necessary to reduce the number of jobs (for example, several employees can be hired temporarily under an employment contract), as well as offer customers additional services that do not depend so much on seasonality.

The tire shop will work daily according to the following schedule:

Total per week 79 hours, per month - 338 hours.

For work, only technical specialists will be needed. Administrators are not needed, as they serve customers passing by or seeing ads. Just like any other tire shop.

There will be 2 working shifts in total, each will have its own senior technician, who additionally performs the duties of servicing all customers (making payments, maintaining the necessary reports). Naturally, for this, the shift supervisor receives a surcharge.

It should be noted that additional employees will be hired during the season due to higher demand for the service.

After developing a client base, you should think about opening an additional point, as well as expanding the range of services. In the future, it is even possible to retrain the tire service into a full-fledged car repair shop. You can do this gradually by purchasing new equipment and including new services in your price list.

Organizational and legal aspects

1. The first step is to register your own company. Better to use IP. You will have to pay a state duty of 800 rubles. The OKVED code will be 45.2 - Maintenance and repair of motor vehicles. Do not forget to indicate it when processing documents.
2. If you accept payment by bank cards from customers, then for this you need.
3. According to the Federal Law "On Licensing Certain Types of Activities" tire services are not licensed activities. Therefore, no license is required. I would like to remind you that quite recently all tire shops were subject to licensing. However, this order has been abolished.
4. If you turn to the All-Russian Classifier of Services to the Population (OKUN), you can find out that tire fitting work is classified as a household service. This gives the entrepreneur the opportunity to pay UTII (with the exception of Moscow). He can also use the STS "Income" 6% or the STS "Income minus expenses" 6-15% (the rate is determined depending on the region). When choosing UTII, an entrepreneur can make payments without a cash register. Remember that you make your choice yourself, based on your own income, expenses and other factors.
5. It is necessary to notify Rospotrebnadzor of the start of its activities (according to Decree No. 584 of 07/16/2009). This must be done before starting work. In case of non-compliance with this requirement, the individual entrepreneur pays a fine in the amount of 3,000 - 5,000 rubles, and the LLC - up to 20,000 inclusive. Such a notification will replace the conclusion of the SES, fire supervision and environmental authorities. You don't need to receive them.
6. Carefully study the requirements of the fire authorities. Ensure they are respected. To do this, you can study the relevant order of the Ministry of Emergency Situations of the Russian Federation No. 313 dated 06/18/2003. According to him, the enterprise should appoint a person responsible for fire safety. He must undergo appropriate training, receive a supporting document. A fire alarm must be installed on the territory of the enterprise, there must also be special means for fire extinguishing. The premises must have an approved evacuation plan.
7. Familiarize yourself with the Decree of the Ministry of Labor and Social Development of the Russian Federation, which was approved on 12.05.2003. It contains all the Intersectoral rules on labor protection in road transport.
8. Do not forget to register the cash register with the Internal Revenue Service before starting work. If you use check printing machines (CPM) when choosing UTII (although you can do without CPM), you do not need to register the device.
9. You will need an official lease agreement.
10. Take care of the conclusion of the appropriate contract with the power supply services.

It is best to locate your tire shop near major transport interchanges or freeways. Busy highways of the city are also good. The proximity to a gas station or a parking lot will also certainly increase the number of customers. The main thing - pay attention that there are no other services nearby.

Most likely, the room will look like a garage or actually them.

Marketing plan

It is very important to place a workshop sign above or next to the salon. If you are near a motorway, you can also place appropriate signs.

It is worth trying to hand out leaflets at nearby gas stations, parking lots, parking lots. In a word, you need to work live with potential customers, that is, with drivers.

Do not make too low a price. First, it will prevent you from making a normal profit. Secondly, people in such cases look at the price in the second turn. But, of course, the cost must be acceptable. Setting the price at the level of the average market will be relevant.

Calculation of projected income

The average cost of replacing all tires with balancing, pumping and other subtleties costs motorists 800-1600 rubles, depending on the region, range of services, wheel size and place of work. We will consider income at the rate of 1000 rubles per replacement. This is an average figure, which will vary depending on the size of the tires, the service package.

In the season, you can increase the price, then the average cost will be already 1200 rubles.

It is also impossible not to take into account minor tire repair services (removing punctures, cuts, etc.), pumping wheels, etc.

Calculations are given for 1 month in each of the periods.

The average time for a wheel change is 40 minutes by one specialist.

Production plan

The room was mentioned above. It is best to find the right garage in the right place. Of course, it will have to be refurbished. Repair will be quite economical. Its cost will also include the costs of bringing the premises in line with fire safety standards (alarm, fire extinguishers, evacuation plan).

You will need a lot of equipment. These will be various tire changers, balancing stands, compressors, jacks, vulcanizers and more. It is better to immediately purchase high-quality equipment. It is worth paying attention to well-known companies from Germany, Italy and the USA, as well as domestic equipment (Sivik, for example). It is these countries that produce equipment that meets all standards. Remember that you need to provide two workers with everything they need. But in general, for a small workshop, 1 unit of basic equipment is enough (tire changer, balancing machine, compressor).

Of the furniture, you only need chairs for visitors, a table and a chair for a worker, and storage boxes.

In addition to large equipment, workers will also need small tools necessary for fast and high-quality work.

Especially in the beginning, you will have to spend a lot of money on advertising.

Consider designing your own uniform. It is better to order durable things in special workshops. It is worth putting the name or logo of the company on the clothes.

Stocks of raw materials will help to avoid situations when something is missing in the tire shop.

If the entrepreneur has chosen the simplified tax system, he will also need to purchase a cash register. There is no need for UTII.

It is best to hire auto mechanics with the appropriate education and experience. The shift supervisor receives 35% of income minus tax and insurance premiums. Temporary workers receive 25%.

Employees also monitor the compliance of the workplace with sanitary standards.

organizational plan

Financial plan

The calculation will be made for each month separately.

Period	January - March, July - September	April - June, October - December
Monthly income	177,000 rubles	729 600 rubles
Expenses
Premises for rent	25 000 rubles	25 000 rubles
Wage	61 950 rubles	437 760 rubles
Utility costs (electricity, water supply)	7 500 rubles	9 000 rubles
Maintaining strict reporting forms (paper, print)	500 rubles	1 000 rubles
Raw material	6 000 rubles	10 000 rubles
Advertising	20 000 rubles	15 000 rubles
Detergents, household supplies	1 000 rubles	1 500 rubles
Total costs:	121 950 rubles	498 260 rubles
Total profit before tax:	55 050 rubles	231 340 rubles
Tax (UTII) depending on the region and area of ​​​​the premises	1 000 rubles	1 900 rubles
Net profit	54 050 rubles	229 440 rubles
Profitability	31,1%	31,45%

The table shows the average value of UTII per month. Remember that it is paid quarterly. We have given an approximate value. It may vary depending on the region, year and other conditions. Remember that it can be partially reduced by compensating for insurance premiums. We used a special online calculator to calculate UTII. You can also use USN. The figures are given taking into account the reduction of UTII by a part of the amount of insurance premiums.

The project will pay off in 4 months on average.

Risks

All risks are divided into internal and external. The latter are not regulated in any way by a single company; it is impossible to avoid their possible onset. But to get away from the impact on you of this risk or reduce the possible damage caused is real.

External risks include:

1. Changing the legal framework.

To reduce the damage, you should think about the detailed development of your statutory documents. Probability of occurrence is low.

1. Deterioration of the financial condition of the population.

You can reduce losses by creating your own client base, expanding the range of services. It is worth thinking about a temporary cost reduction during the crisis, for example. If, of course, the situation allows. The likelihood of an attack under the current conditions is quite high.

1. Increasing competition.

You can minimize losses by providing quality services. An additional advantage will be the presence of a business reputation of the organization. The probability of occurrence is medium.

Internal risks include:

1. Unqualified staff, lack of experience.

It is worth paying special attention to the selection of personnel, if necessary - training. The probability of occurrence is quite high.

1. Lack of motivation among employees.

You can increase desire by developing the right system of remuneration and incentives. It is better to use piecework wages. The probability of occurrence is medium.

1. Equipment breakdown.

Conduct timely checks of equipment, eliminate all malfunctions. It is good if you have an agreement with a company for the provision of fast repair services. The probability of occurrence is medium.

1. Lack of necessary raw materials.

Take care of the creation of production stocks, conclude an agreement with a reliable supplier. It's better if it's wholesale. The probability of occurrence is below average.

It is worth remembering that all these risks lead to a decrease in profits, cutting off all possible prospects for the enterprise. In some cases, this may even lead to the closure of the enterprise. Therefore, it is very important to minimize damage, be prepared for the occurrence of such a situation, and, if possible, exclude the likelihood of occurrence (the latter refers to internal risks). You should also think about insuring your own risks.

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!