OKVED codes hookah bar. Opening a hookah bar

Opening your own hookah bar is often not considered by many aspiring entrepreneurs as a good business idea, as they fear the illegality of such activities. At the same time, this type of business does not require too much investment and can quickly reach full self-sufficiency and bring good profits. Find out how to open a hookah bar in Russia in 2017-2018 and what laws govern the activities of such establishments.

Table of contents:

How to open a hookah bar and why this business is good

In general, it is quite easy to make a business on hookahs - now in Russia this type of recreation and entertainment is becoming increasingly popular among people of all ages, but it is young people who are really interested in hookahs. Accordingly, as a business, a hookah bar can be more than profitable - after all, demand creates supply. At the same time, you can open your own hookah bar at a relatively low cost. In general, the advantages of a hookah bar can be described as follows:

• A popular and sought-after form of recreation;
• Small costs for opening the premises;
• The possibility of organizing related entertainment or vice versa - using a hookah bar as an additional business in addition to the main one;
• High profitability;
• Fast payback.

However, like every business, a hookah bar can have a number of disadvantages. These include:

• The uncertain legal status of hookahs and hookahs, as well as their possible ban on the territory of the Russian Federation in 2017-2018 in connection with the consideration of new bills;
• High requirements for the professionalism of the staff;
• The need to provide an attractive design of the premises;
• Limited demand in smaller communities.

Important fact

As of October 2017, the activity of hookahs is completely legal. However, there are a large number of nuances that you should know before starting such a business.

The general procedure for opening a hookah bar, in general, may look like this:

1. The choice of hookah format.
2. Assessment of the target audience and geographic location.
3. Writing a business plan for a hookah bar.
4. State registration of a hookah.
5. Calculation and search of start-up capital.
6. Search and arrangement of premises.
7. Purchase of equipment.
8. Hiring and training staff.
9. Marketing and advertising hookah.

In general, it should be remembered that the above plan is not mandatory, but only shows an approximate procedure. If necessary, the implementation of these actions can be carried out in a different order - for example, the search for start-up capital can be started even before state registration, as well as the preparation of a business plan, and staff training may include exclusively the work of the entrepreneur himself and also does not require additional efforts and actions during the direct opening of the institution.

The choice of the format of the hookah bar

One of the main obstacles that may face the hookah business is the current anti-smoking law - Federal Law No. 15 of 23.02.2013. This law specifically restricts the consumption of tobacco and tobacco-containing products in catering establishments.

At the same time, the provisions of such a law do not distinguish between different tobacco-containing products, equating cigarettes to cigars, hookahs, and even to chewing or snuff tobacco. It is in connection with the operation of this law that many entrepreneurs prefer not to consider the hookah business, fearing that it will be considered illegal.

Of course, many hookahs today operate in an illegal or semi-legal legal field. Such establishments are usually closed after the first one for violation, or continue to operate due to component activities and bribes, which ultimately only increases the degree of possible responsibility of the founders and owners of such establishments, as well as their staff. However, this article will consider only the methods and formats of activities that provide for the absolutely legal opening of a hookah bar according to the law without possible claims from law enforcement or supervisory authorities and violations of current legislation.

First of all, in order to open a hookah according to the law in 2017-2018, you need to choose the format of activity. It is on the chosen format that all the activities of the hookah bar, its legality, profitability, the necessary start-up capital, the required equipment and marketing will depend. So, the main formats for organizing a hookah bar can be the following options:

1. 
   Hookah bar as part of a restaurant. In this case, in order to comply with anti-smoking legislation, it is necessary that smoking be carried out on a summer playground or terrace. At the same time, it is not allowed for the hookah bar to be located in an adjacent room or in a closed annex. This method is suitable only for owners of operating cafes and restaurants in the warm regions of Russia or for those entrepreneurs for whom the presence of a hookah and the possibility of providing hookahs to visitors is not the main way to earn money, but only an additional income. However, now it is possible to make a year-round outdoor terrace through the use of directional infrared heaters.
2. Hookah at a cafe or restaurant, as a separate business entity. A very common way is to organize a hookah bar in cafes or restaurants in such a way that, from a legal point of view, its premises belong to another business entity that rents or owns a neighboring premises with the cafe or restaurant itself. In this case, all calculations with the hookah bar are carried out, most often, directly in its premises, and the owners of both establishments in no way violate the law, subject to certain nuances. One of them is necessarily the presence of one room between the premises of the restaurant and the actual smoking place of the hookah - only a small corridor or hallway will be enough. Another nuance is that drinks or food should not be sold in the hookah bar itself.
3. Hookahs without tobacco or vapes. This way of organizing a hookah bar allows you to bypass the prohibitions offered by anti-tobacco legislation. To date, there are a large number of mixtures and dressings for hookah, providing for the complete absence of tobacco. And, as a result, such hookahs, as well as electronic cigarettes and vapes, are not subject to the requirements of the anti-tobacco law 15-FZ, which was considered earlier. However, it should be remembered that inspections may require the removal of such substances for examination. In addition, the Ministry of Health plans to classify vapes with hookahs as tobacco products in 2018 - the corresponding bill has not yet been adopted, but its adoption is very likely. At the same time, a hookah bar of this format can be organized as a separate institution serving drinks or dishes, or simply be part of an existing cafe or restaurant.
4. A full-fledged hookah without the provision of catering services. The most common way to organize individual hookah establishments is to use the modern "anti-cafe" format. Moreover, if this anti-cafe does not provide catering services, smoking a hookah in it can be allowed subject to the current fire and sanitary and epidemic standards. However, it is necessary to provide additional legal protection in order to prevent minors from smoking hookah and to inform consumers about the possible harm of hookah and their consent. Often such hookahs can be organized in the form of closed clubs and institutions, where you can get only by prior arrangement or by invitation.
5. Delivery of hookah to the house. This format of activity may be the most economical, since for its organization there will be no need to purchase and equip premises. However, marketing and advertising costs will be higher anyway. In addition, professional staff and, possibly, transport for the delivery of hookahs and employees will also be required. This way of working is also characterized by high risks of property damage on the part of consumers, so a deposit will be required for each hookah. Also, hookah delivery can be practiced in almost any other business format.
6. hookah. Work on another franchise can provide for almost any format of hookah activity, however, at the moment, the most common are the franchises of individual hookah bars. At the same time, the advantages of such activities lie in a ready-made, well-established mechanism for legal regulation of the work of a hookah bar - when working on a franchise, it is guaranteed that there will be no problems with regulatory authorities. Also, the franchise provides for direct contacts with suppliers, ready-made requirements for hookah recipes, room arrangement and staff professionalism, provides good advertising and, in some cases, provides ready-made promotional products. The disadvantages of franchising are both the increased start-up costs of the business due to the payment of a lump-sum fee, and the fixed costs in the form of royalties, as well as the need to follow strict internal rules set by the franchisor. The most famous hookah franchises in Russia are "MINTA", "THE OFFICE NARGILIA LOUNGE", "Hookah place" and others.

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Regardless of the chosen format of the hookah bar, with the exception of delivery, you should remember that certain requirements must be met in terms of legislation on the arrangement of the premises. For example, it doesn't matter if the hookah is non-tobacco or not - in any case, it is necessary to provide ventilation of the room, which must necessarily be removed above the ridge of the roof of the building, regardless of the location of the hookah in such a building.

Target audience of hookah bar and geographic location

The main target audience of hookah establishments are people aged 18 to 35 years. Of course, one way or another, this hobby also begins to spread beyond the indicated group - especially in regions with a predominantly Muslim population, where hookah smoking has been a tradition dating back centuries. But in general, the majority of establishments, especially those opening just as hookahs, and not offering hookahs as an additional service, are oriented specifically towards the above-mentioned age segment.

At the same time, although the main age group of visitors is quite clearly defined for any hookah bar, there is a need to independently determine other features of a potential visitor when organizing your own hookah bar. For example, the solvency of the main customers and the pricing policy of the enterprise. If minimal fixed costs are planned, it can be very effective to reduce the cost of visiting a hookah bar to attract a large number of customers.

However, if the fixed costs of renting the premises, the work of the staff are high, and the level of service is appropriate, on the contrary, it may be more justified to focus on the category of VIP clients with high solvency.

The geographical location of the hookah bar is extremely important - with the exception of the delivery of the hookah to your home. In other cases, the most effective is the location of the hookah bar in the city center, where night and evening entertainment is most common. At the same time, one should also assess the level of competition in such an environment - it will be unprofitable to open a hookah near an already existing establishment of such a format.

It should also be taken into account that a hookah bar, as a separate institution, and not as an additional service option in a cafe or restaurant, can only be effective if it is opened in cities with a population of more than 100 thousand people - these are the requirements put forward by almost all successful hookah franchises .

Important fact

When choosing the location of a hookah bar, you can ask about the possibility of forming partnerships with nearby establishments, primarily nightclubs and restaurants. Often, such cooperation can have high mutual benefits, which can be obtained even at the initial stage before starting a business.

Business plan for a hookah bar

Like any other type of entrepreneurial activity, opening your own hookah bar without fail requires a business plan. This document will carry out all the necessary calculations, set out step by step ways to open and develop a business, justify the required start-up capital, calculate approximate indicators of profitability and payback of the enterprise and the feasibility of opening it. This information is important, first of all, not for third parties, but for the entrepreneur himself.

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Most hookah franchises provide their own business plans or help with drafting the relevant document on an individual basis. Given the cost of acquiring ready-made business plans with calculations, cooperation with a franchisor in such a situation can be a very profitable solution, if it is impossible to draw up a business plan on your own.

In general, a business plan should have the following paragraphs in its structure:

• Analysis of the market and the situation on it;
• General description of the intended services of the enterprise;
• Starting capital and initial opportunities;
• Marketing plan;
• Organizational plan;
• Financial plan and related cost and benefit calculations;
• SWOT analysis of the enterprise;
• Possible risks and ways to neutralize them.

Of course, there are no strict requirements for business plans, so this document can be drawn up in any form and with any content. But you can also resort to global business plan formats, mainly implemented by large audit organizations such as KPMG. The presence of a business plan as a whole is practically necessary for concluding agreements on possible partnerships with other enterprises or for obtaining a loan or attracting an investor to the implementation of a finished project.

Important fact

Particular attention in business planning for a hookah bar should be given to the chosen format of activity and ensuring the legality of the enterprise, since it is the legal side of the hookah business that is the most “problematic” point.

How to register a hookah

State registration is a mandatory step for any business entity - hookah bars are no exception if their creator wants to operate in the Russian legal field and conduct their activities on legal grounds. First of all, when arranging a hookah bar, it is necessary to choose the organizational and legal form of business. For such activities, it is allowed to choose either the format of doing business as without forming a legal entity, or in the form of a limited liability company. Next, the main advantages and disadvantages of each of these organizational forms for a hookah bar will be considered:

• Individual entrepreneur. Such business registration, including hookah, will require minimal initial costs. It is much easier for an individual entrepreneur to get a loan for business development, since he is fully responsible for his obligations. However, the IP format does not allow organizing the sale of alcohol in a hookah bar, its financial responsibility is an additional risk factor, and organizing a business with several founders in this format of activity will simply be impossible. However, for the delivery of hookahs or a small mini-hookah at home in the form of a closed club, this format of activity will be optimal, given the minimum costs required to organize a business.
• Limited Liability Company. An LLC for a hookah bar will require more expenses than opening a business as an individual entrepreneur. This applies both to a larger amount of state duty and to an additional requirement for the presence of an authorized capital in an amount not less than 10 thousand rubles. However, the LLC will be liable solely within the limits of its property (except as provided by law), will allow to attract several founders to the organization of the business on different or equal rights, depending on the Charter of the enterprise and their shares. In addition, LLC also allows you to implement any format of a hookah bar, including those with the possibility of selling alcohol.

After determining the legal form, it will be necessary to apply to the Federal Tax Service for registration of a business entity with a package of documents, depending on the chosen method of registration. So, such a package includes an application, a decision of the sole founder or a protocol of a meeting of founders for an LLC, a receipt for payment of the state duty for registration, as well as documents proving the identity of the individual entrepreneur or the founders of the LLC.

It is best to determine the appropriate taxation scheme at the registration stage, since a change in the taxation regime later may require waiting up to a year.

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It can be very difficult to select OKVED codes for a hookah bar. The most appropriate would be codes for catering establishments, if the hookah is tobacco-free and the provision of drinks or food. In the case of opening it as a separate institution, you can use the OKVED code for hookah 93.29.9, which provides for the provision of services in the field of entertainment and entertainment activities.

If it is planned to sell alcohol in a hookah bar within the same institution, you should also worry about obtaining a license for such a sale. The cost of this license for 2017 was 65 thousand rubles. At the same time, there are additional restrictions under which it is impossible to obtain a license and which should be taken into account at the stage of business planning. Thus, the distance from a hookah bar with alcohol to the nearest medical, educational and sports institutions should be at least 100 meters - while it is calculated based on the extreme points of the territory of the relevant institutions, and not directly on the buildings and objects on it. In addition, the area of ​​the most hookah in such a situation should be at least 50 square meters.

After choosing a taxation regime and registering an enterprise, you should also obtain all the necessary supporting documents. In particular, this may be an extract of statistical codes for an LLC or a TIN for an individual entrepreneur. Also, it is recommended to order a seal and indicate in the Charter of the LLC the obligation to use it, order a cash register and open a bank account. Despite the fact that these actions are not mandatory, the presence of a cash register, a current account and a seal will greatly simplify doing business and concluding contracts with potential partners and suppliers. In addition, when selling alcohol, the presence of an account and a device is mandatory.

Starting capital for a hookah bar

Sources of start-up capital and its size for a hookah bar can be very diverse. However, in general, starting such a business from scratch and without money will be quite difficult. At a minimum, a certain amount of funds will be required for state registration of a business entity. The cost of opening a hookah bar will vary depending on the chosen format of doing business and will depend primarily on it.

So, the cheapest way would be to open a hookah delivery to your home. In this case, the cost of starting a business can be less than 100 thousand rubles, especially if the role of the only employee and hookah maker is played by the entrepreneur himself. At the same time, the above amount will be sufficient both for the initial purchase of hookahs, and for the purchase of direct mixtures and tobacco, and other consumables, state registration and advertising costs.

• State registration as an LLC and related procedures - 20 thousand rubles;
• Renting a room with an area of ​​60 square meters for 3 months - 100 thousand rubles;
• Arrangement of the premises and repair - 100 thousand rubles;
• Purchase of furniture and hookahs - 150 thousand rubles;
• Payment for the work of staff in the first month - 30 thousand rubles;
• Advertising expenses - 50 thousand rubles.

In total, when opening an institution, you can initially meet 500 thousand rubles. Of course, this amount may vary depending on the specific locality and its conditions. Thus, the labor cost of a professional hookah maker, as well as the rental of premises in the capital, is much higher than in most other Russian cities, however, the average check in such establishments is also quite high.

Regarding the sources of start-up capital, in many cases they are personal savings and savings or loans from relatives and friends. It should be remembered that the ownership of the premises, as well as certain equipment, can significantly reduce the initial costs of organizing a business. In addition, a very good solution to reduce initial costs may be to search for the premises of former cafes and lounge areas - in this case, the repair and arrangement of the hookah bar will be much cheaper.

Attracting credit funds will be very difficult for an LLC - you can get a loan to open a hookah bar only if you have a business plan, an operating business, or if you provide certain property as collateral. For individual entrepreneurs, it is easier to get a loan, but collateral is also likely to be required.

The easiest way, if the own start-up capital is insufficient, will be to find an investor or business partner. With a competent business plan, such a partner can be a nightclub or an already operating restaurant, next to which it is planned to equip a hookah bar.

Arrangement of the hookah room

The arrangement of a hookah lounge depends on a number of additional factors. At the same time, it is necessary to separate the requirements for hookahs, which are put forward by the provisions of the current legislation and regulatory documents, and which are dictated by the characteristics of the respective market. In the first case, it will be simply impossible to avoid their implementation, since otherwise the activity will be carried out in violation of the laws, and in the second situation, these will be only recommendations, the violation of which can sometimes even be useful if potential customers like it.

The mandatory requirements for hookahs include the presence of forced supply and exhaust ventilation, as required by the SanPiN standards regarding the arrangement of premises in which smoking occurs.

Such ventilation without fail, as mentioned above, must be removed outside the building, and such a conclusion must be made above its ridge, regardless of where and on what floor the hookah bar itself is located. That is why the arrangement of such establishments in the basements and on the basement floors often leads to significant unforeseen costs for the organization of ventilation. A fire alarm is also required, given the use of coals and the increased fire hazard of the hookahs themselves.

From the point of view of marketing and consumer needs, when arranging a hookah bar, special attention should be paid to the design of the interior and, if possible, the exterior. In particular, one of the main requirements, which are almost mandatory, is the creation of a private atmosphere - each hookah smoking area must be separated from the rest. It is not necessary to have rigid partitions, but in general, the delimitation of zones should be mandatory.

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For a long time, the presence of an oriental interior was considered mandatory for hookahs. However, the hi-tech interior, which THE OFFICE NARGILIA LOUNGE tried to use in their establishments, made a splash among customers and demonstrated that oriental style is by no means obligatory for hookah bars. However, in any case, the interior must be done professionally and taking into account the needs of the target audience in getting relaxation.

If drinks and food are not served in the hookah bar, visitors should also be given the opportunity to bring them with them or order them from third parties by delivery. In addition, an additional advantage can be the organization of all kinds of entertainment in addition to smoking hookah - the ability to play consoles, watch TV, listen to live music. Based on these additional services, the requirements for the premises may also change.

For example, if there is a kitchen or a bar, the requirements for a hookah will be almost the same as the requirements for cafes or restaurants - at least in terms of current state regulations.

Equipment and consumables for hookah bar

When opening your hookah bar, it is imperative to take care of the availability of certain equipment and consumables. At the same time, this concerns not only the availability of the hookahs themselves - in many cases they make up the minimum part of the costs. So, in particular, the minimum set of required items and furniture for a hookah lounge with five zones can be as follows:

Additional costs will depend on the chosen format of the enterprise. So, a very good way to diversify the leisure time of visitors would be to purchase consoles and, as a result, video games for them. It may also be a good idea to offer various board games and create a full-fledged anti-cafe on the basis of a hookah bar.

Important fact

On average, the price of one high-quality hookah is about 5-8 thousand rubles. At the same time, the most important thing is not the appearance of the hookah and its country of origin, but the material and length of the shaft and pipes. It should be noted that more expensive models are not always of better quality - it is best to use the help of professional hookah makers when choosing equipment.

We should not forget about consumables - foil, coals and tobacco. It is best to order them directly from world-class manufacturers - most of the well-known brands have the opportunity to work directly or through dealers. In this way, both the high quality of the products and their compliance with customer expectations and legal requirements will be guaranteed. In particular, the availability of certificates for tobacco or smoking mixtures will avoid questions from the inspection authorities.

How to recruit staff for a hookah bar

Of great importance in the work of a hookah bar is the professionalism of its employees. After all, the entire reputation of the institution will depend on how tasty and correct the hookah will turn out. Therefore, special attention should be paid to the selection of personnel and their training. On average, the salary of one hookah worker depends on many factors and often includes a salary scheme plus a percentage of completed orders. This format of work involves rewarding a hookah for service and attracting a large number of customers.

However, finding professional hookah workers may not always be easy. In small towns, there may not be specialists of the required level at all. However, this does not mean that they cannot be found - a good option would be to send employees to hookah mastery courses, which are held in almost all regional centers of Russia.

After such courses, at a relatively low cost, you can get a real professional. An alternative to such courses with a large number of potential employees and a solid scale of the enterprise may be to attract a specialist from the capital or regional center to conduct a training course directly on the basis of a hookah bar.

Important fact

When selecting personnel, one should also focus on the personal qualities of a potential employee. The hookah man must be obligatorily polite, non-conflicting, be able to simultaneously maintain a conversation with visitors if necessary, and vice versa - be absolutely unobtrusive in order to maintain a private environment in the performance of his duties, if clients are not in the mood for a conversation with strangers. It should be noted that a hookah bar is one of the few types of business where the oriental appearance of employees is more of a plus than a minus, as it allows you to provide the proper flavor.

Hookah advertising and marketing

The issues of advertising and marketing policy of a hookah bar should be given special attention - after all, it is precisely attracting visitors that will make it possible to achieve success. This business, as mentioned above, is highly profitable, so it will be especially dependent on a constant flow of customers. In general, the ways of marketing in the hookah business can be divided as follows:

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People who want to introduce an element of novelty into everyday life are often attracted by the traditions and customs of other peoples. Hookah smoking, which was originally an integral part of the life of the peoples of the Middle East, thanks to tourists, quickly became widespread, including in Russia. Today, businessmen make good money by opening establishments specially designed for this purpose.

There are several reasons why entrepreneurs may be interested in a hookah bar business plan with 2020 calculations. First of all, it is the popularity of this type of leisure among domestic consumers. In addition, there is still a certain shortage of smoking clubs on the market, as a result of which newcomers should not be afraid of competition. Finally, such a business is characterized by good profitability and high marginality: a hookah mark-up of 250-400% makes it easy to compensate for all the costs of maintaining the establishment and get a decent profit.

Business features

As a business, a smoking club belongs to the field of leisure and entertainment. Therefore, businessmen who are interested in how much it will cost to open a hookah bar, solely for the purpose of finding a source of income that does not require constant participation, should understand that this is impossible. In order for an institution to become popular, it is necessary not only to recreate a special atmosphere in it, but also to constantly work on the assortment, hold various events, and improve the quality of service.

The main principle of the work of hookahs is a high speed of table turnover. Ideally, guests should smoke a few hookahs in two hours, rest and give way to the next visitors. It is worse when customers smoke one hookah for a long time, play board games and do not bring profit to the establishment.

There are several methods to deal with this phenomenon:

• By serving several hookahs at the same time, you can reduce the duration of the service cycle. One hookah the average company can smoke 4-5 hours, while two or three allow its members to achieve satisfaction twice as fast;
• Using the “anti-cafe” principle, you can charge guests not for a hookah, but for the time spent at the table. In this case, the number of hookahs served to them at the same time is regulated so that the company has time to rest in two hours;
• Any items for leisure activities distract people from the main thing - the process of smoking. Of course, the establishment should have board games, a TV or game consoles, but guests should not focus on them.

It is easy to build a business on the provision of hookah smoking services - today this type of leisure attracts the attention of a wide variety of consumers, including young people. Listing the advantages of creating a smoking club, it should be noted that:

• If you are going to open a hookah from scratch, you can count on a relatively free market from competitors, even in large cities;
• This idea is characterized by a high level of profitability, good profitability and an acceptable payback period;
• When compiling a business plan for a hookah bar with minimal investment, one should expect interest in the establishment from a wide target audience;
• There are profitable franchises that allow you to open a hookah from scratch in 2020 - the cost of paying a lump-sum fee under the terms of their owners does not exceed 120-200 thousand rubles, and royalties are 5-15 thousand rubles a month.

Hookah without tobacco

Since it is impossible to properly open a classic-style hookah in a public catering area, many cafe owners offer their guests a variety of mixtures that do not contain tobacco - smoking stones, syrups, herbal mixes. By analogy with electronic cigarettes, such hookahs are not subject to legal restrictions, however, the absence of a tobacco component does not delight any category of consumers;

Hookah without food

An institution that provides visitors exclusively with smoking services in a specially designated place is also quite legal from the point of view of legislation if food and drinks are not sold on its territory. To get around this limitation, some smoking clubs take into account the cost of coffee or tea in the price of a hookah and serve them to guests as if “as a gift”. In addition, a business plan for opening a hookah bar can be developed in the form of the “anti-cafe” mentioned above, charging customers for staying on the territory of the establishment and providing them with hookahs along with drinks formally for free.

Legalization methods

The variety of formats of smoking establishments is a clear illustration of the attempts of entrepreneurs to circumvent the requirements of anti-tobacco legislation. To find out how to open a hookah by law in 2020, you need to carefully study the current restrictions on the smoking process. In Russia it is forbidden:

• To smoke mixtures containing tobacco in the territory of any public catering establishments;
• Open smoking rooms in premises owned by cafes and restaurants;
• Allow minors in smoking areas;
• Smoking hookahs and cigarettes on terraces belonging to cafes (this issue remains controversial, since the court and Rospotrebnadzor see the situation differently).

At the same time, the legislation of the Russian Federation allows:

• Smoking on the territory of catering establishments other mixtures that do not contain tobacco (as noted above, such hookahs do not attract the public);
• To smoke tobacco mixtures outside the territory of public catering establishments, in special places.

Thus, today there is only one answer to the question of whether it is possible to open a hookah bar legally: yes, if it is a closed club. Not being a cafe or restaurant, such an establishment will not have signs of catering if there are no drinks or food on the menu. However, guests cannot be forbidden to bring snacks with them, and if they have a receipt, they can safely eat them while smoking hookah.

The closed club format requires that each guest express their consent to the fact of smoking on the territory of the establishment in writing and present some document confirming their age. At the first visit, a small questionnaire is filled out, after which the visitor becomes a member of the community and gets access to hookahs.

How to open a hookah from scratch: step-by-step instructions in most cases recommend registering an individual entrepreneur, since an LLC is needed mainly when organizing alcohol trade. When hiring workers, you also need to register with the pension and health insurance funds. Further, you should obtain permission to operate the institution in the sanitary and fire control services, as well as conclude agreements with the relevant contractors for waste disposal, deratization and pest control, recycling of fluorescent lamps and washing uniforms.

When choosing a taxation system, the UTII system, which is popular among owners of public catering establishments, cannot be applied. An acceptable alternative could be the simplified tax system with the payment to the state of 15% of the net profit.

Room and interior

Finding suitable premises for a smoking club is not easy: the place must not only be characterized by high traffic, but also comply with the requirements of legislation and fire safety regulations, as well as meet the entrepreneur's ability to rent. Going through various options, many beginners are thinking about whether it is possible to open a hookah bar in a residential building. There is no direct prohibition in this matter, however:

• The premises of the club must be transferred to non-residential fund;
• The hall should be equipped with high-quality sound insulation;
• If you are going to open a hookah in a residential building, it is necessary to bring the air ducts of the exhaust system above the roof of the building so that the neighbors do not smell tobacco;
• A separate entrance to the institution should not be located from the entrances.

Tobacco smoking rooms are subject to separate technical and regulatory requirements, which are mentioned in some examples of hookah business plans. According to these rules:

1. The entrepreneur should obtain the written consent of the property owner to convert the premises into a smoking club;
2. In the hall it is necessary to place plans for evacuation in case of fire;
3. There must be at least one fire extinguisher for every 100 m² of area;
4. The hookah room should be equipped with a supply and exhaust ventilation system that provides at least 15 air changes per hour;
5. Connection to electrical networks must be designed for a load of 12–15 kW;
6. The room must be able to connect to heating, water supply and sewerage systems.

When calculating how much money you need to open a hookah bar, you should proceed from the fact that to create a medium-sized establishment, you will have to rent and renovate a hall with an area of ​​100–120 m². The room must be divided by screens, partitions or curtains into several zones intended for receiving customers, and also provide space for placing a bar counter, bathrooms, an administration room, a warehouse.

Smoking clubs are distinguished from other entertainment venues by their characteristic atmosphere of peace and leisure. Therefore, before developing a painted business plan for a hookah bar, you need to study the methods of interior design, the appearance and specifics of the work of similar establishments located in eastern countries. The following tools will help create the necessary mood for visitors:

1. Color palette. Basically, designers recommend using muted pastel shades, although colorful Arabic carpets and red lighting of recreation areas are no less popular;
2. Furniture. For relaxation, soft sofas, decorated with a large number of pillows, are best suited. Ottomans, frameless chairs and tables with short legs should also be designed in an oriental style;
3. Sound accompaniment. Music seems to be one of the most effective tools for creating the right atmosphere. Of course, it is almost impossible to find compositions that are pleasant to the ear of the vast majority of visitors, and therefore this issue remains in the hands of the owner of the establishment. However, the music should definitely be kept quiet and unobtrusive to avoid interfering with guests' communication;
4. Light. Bright ceiling lighting is contraindicated for hookahs. Preference should be given to wall or spotlights of low power.

Equipment and equipment

When buying smoking club equipment, an entrepreneur must find the optimal combination of reliability, functionality and cost. For example, in retail stores, the same sofas are sometimes significantly cheaper than specialized food service furniture suppliers, but their low strength contributes to an undesirable reduction in service life.

A slightly different strategy should be followed when choosing hookahs: in practice, inexpensive universal models of Egyptian production have proven themselves to be the best. On the other hand, to attract sophisticated guests, you can purchase several unusual pieces with illumination, with a painted glass bulb or with additional smoke cooling.

When calculating how much it costs to open a hookah bar, one should not forget about the issues of organizing leisure time for visitors. For these purposes, the owners of the establishments buy various board games, organize zones for those who want to watch TV or play on a set-top box, turn on the broadcast of sports events, and even organize oriental dance evenings. What you need to open a hookah from scratch:

Equipment hookah area 100 m²

Name	price, rub.	Qty	Amount, rub.
Technical systems
Security alarm	30000	1	30000
Fire alarm	25000	1	25000
Ventilation system	195000	1	195000
Audio system with ceiling speakers	38000	1	38000
A laptop	18000	1	18000
Multifunction device	9000	1	9000
wifi router	2000	1	2000
Internet connection	2000	1	2000
Interior
Sofa soft triple	21250	16	340000
Bag chair	1200	16	19200
Table low	1500	8	12000
Administrator chair	1500	1	1500
Drapery and zoning	120000	1	120000
Wall light	1200	20	24000
Pillow furniture	500	48	24000
Metal hanger	2200	8	17600
bar counter	95000	1	95000
Food equipment and utensils
ice maker	12000	1	12000
coffee machine	71000	1	71000
tea cup	150	50	7500
coffee cup	170	50	8500
teaspoon	50	50	2500
sugar bowl	250	8	2000
napkin holder	220	8	1760
Other
Cash register	12000	1	12000
Fire extinguisher chrome plated	3500	2	7000
Rack for storing hookahs	3500	1	3500
Lockers for staff clothes	3200	6	19200
Employee uniform	1500	8	9000
Plumbing kit	15000	2	30000
Entertainment and leisure
Checkers/Chess/Backgammon set	3500	8	28000
Cards	600	8	4800
Dominoes	500	8	4000
TV 55"	45000	1	45000
Hookahs
Egyptian hookah	2800	16	44800
Forceps	200	2	400
Hole puncher	150	2	300
brush	170	2	340
Charcoal basket	900	2	1800
Ignition for coals	1100	2	2200
Cup for hookah	100	16	1600
Spare flask	1300	4	5200
Splitter for two hoses	800	8	6400
Additional hose	800	8	6400
Total:			1309500

Staff

Any effort of an entrepreneur to study the issues of business plans and detailed concepts of the institution can be useless without polite, correct and qualified staff. To operate a small smoking club, you need:

• Administrator. The duties of the administrator include meeting guests, finding out their preferences regarding the type of tobacco and drinks, escorting them to a free table, registering new members of the club;
• Hookah worker. This specialist must have the highest qualifications. When hiring, preference should be given not to creative individuals who create a unique mix for half an hour, but to efficient employees who can prepare a good hookah in five minutes without unnecessary frills;
• Waiter. Must take an order to prepare coffee or tea, provide visitors with board games, make payment and issue a check;
• Cleaning woman. A public institution, especially one decorated with carpets and rugs, must be cleaned daily. In addition, in the smoking club, someone must wash the dishes, wipe the tables and clean the hookahs.

Entrepreneurs figuring out how much it costs to open a hookah lounge in a small town can use the staffing table below, compiled for a two-shift establishment. Those who have as their goal the conquest of the metropolis will have to increase the salaries of employees by at least 50%; on the other hand, the average bill of a smoking club located in the regional center is also much higher.

Hookah bar staffing

Range of services

Listing what is needed to open a hookah from scratch, among other activities, it is necessary to mention the development of a range of hookahs and leisure facilities offered by the institution. In addition to ordinary tobacco, an entrepreneur can include a huge number of flavored mixtures in the hookah card:

Fillers for hookah

Flavors of tobacco blends
Apricot	Grape	Coconut	Mint
A pineapple	Cherry	Cinnamon	Peach
Orange	Garnet	latte	Rose
Watermelon	Melon	Lemon	Plum
Banana	Jasmine	Raspberries	Chocolate
Vanilla	Strawberry	Honey	Apple
Fillers for the bowl and flask
apple	Garnet	juice	absinthe
grapefruit	melon	wine	sambuca
a pineapple	milk	cognac	rum

Entrepreneurs who are visited by the thought: “I want to open a hookah bar” sometimes pay too much attention to the organization of visitors' leisure, forgetting about the main goal - the sale of hookahs themselves. In order not to distract guests too much from smoking, you can limit yourself to the following entertainment:

• Table games. This category includes backgammon, chess and checkers, cards, lotto, and even the well-known "Monopoly";
• Gaming consoles. They should be used with caution, because during the game clients not only forget about hookahs, but also make noise, thereby creating discomfort for other visitors;
• TV programs and films. A more neutral option that allows you to attract a specific target audience to watch sports broadcasts or popular films. However, one should not forget that guests with other interests may be disturbed by too loud sound.

Hookah bar promotion

How to open a hookah bar according to the law and avoid fines for promoting its services? Since the enactment of the prohibition of any promotion of tobacco use, the owners of legal smoking clubs are faced with the fact that:

1. Not only smoking people, but also objects associated with this process - pipes, hookahs and their parts, tongs and other accessories cannot be depicted on promotional materials;
2. The advertisement must not mention the process of smoking or contain a call for it;
3. Booklets can be distributed only to interested adults;
4. Leaflets and flyers cannot be pasted or laid out in mailboxes;
5. It is formally forbidden to publish ads on social networks.

Of course, some people neglect these requirements, but when choosing between legal and illegal ways to promote a hookah bar, it is better to prefer the first option: the risk of fines and even closing the establishment is not justified by a momentary increase in the number of customers. However, there are not so many legal ways:

• You can promote a site containing information about a hookah bar and the services it offers, as well as implementing a mechanism for booking tables. Access to the resource should be limited to a circle of persons who have confirmed their age;
• Social networks remain a good way of advertising of the year. The community page must contain a warning that the materials published here are prohibited for viewing by persons under the age of 18;
• "Word of mouth" works great for hookahs. Exclusive offers (for example, a special mix or a hookah trained in Arab countries), combined with the quality provision of basic services, can arouse active interest among the target audience;
• A hookah bar operating in the format of a closed club needs to constantly use the accumulated database of contacts and interact with customers who have previously visited the establishment. You can send them information about discounts or promotions by mail or via SMS, inform them about upcoming events and new services.

Capital investment

Opening a full-fledged hookah bar is difficult to name: the cost of the hookahs themselves is low, but the repair and decoration of the hall, the purchase of furniture, the installation of a ventilation system will require much more significant investments from the entrepreneur:

Initial investment

Article	Amount, rub.
Registration of SPD	4000
Rent for the period of repair	75000
Design project	100000
Repair work	300000
Signboard	25000
Equipment	1309500
Marketing expenses	20000
Administrative expenses	10000
Total:	1843500

Finding out how much it costs to open a hookah bar in Moscow, some of the values ​​given here should be increased by 30–50%: for example, it is quite difficult to find a company that is ready to carry out repairs at a rate of 3,000 rubles/m². Rent near metro stations with high traffic can also reach 1,500–2,000 rubles/m² per month.

We should not forget that in order to achieve success, it is not enough just to find the necessary capital and open a hookah from scratch in 2020: the costs of maintaining the functioning of the business, purchasing consumables and paying employees may seem unreasonably large for a novice entrepreneur. Therefore, it is desirable to have some reserve of funds for current expenses in order not to be bankrupt in the first month of work.

Operating expenses of a hookah bar

Income and profitability

Obviously, entrepreneurs are primarily interested in the question of whether it is profitable to open a hookah bar. To determine the profitability of an institution, it is necessary to make some calculations using the main initial data - the cost of the service and the expected attendance of the club.

Analyzing the data presented on the Internet, you can see that hookahs, with slight variations, set the price for hookahs in the range of 900-1200 rubles, changing it depending on the type of tobacco, filler for the flask and the use of fruit as a bowl. If each company sits at a table for two hours, then a club operating from 12:00 to 2:00 can theoretically sell 56–60 hookahs per day. However, at the initial stages, one should not expect such an intensive flow of customers, therefore, when making calculations, it should be assumed that the establishment will be half loaded. The cost of one hookah prepared with wine, juice or milk for a company of four is:

The cost of a hookah

Considering how much it costs to open a hookah from scratch in the format of a full-fledged smoking club, you can calculate the main economic parameters of the enterprise and calculate the payback period for investments:

Economic indicators of a hookah bar

Is it worth opening a hookah bar in 2020? Obviously, this business has a good profitability and guaranteed payback even with a minimal flow of visitors. However, an entrepreneur must be prepared for the fact that they will have to invest at least two million rubles in the business, and then expect their return within a year.

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Conclusion

In conclusion, some advice should be given to novice entrepreneurs from experienced hookah owners who have been serving visitors for more than one year:

1. You should not experiment with elite types of tobacco and unusual mixtures. It is better to offer a wide range of inexpensive but high-quality Egyptian products;
2. You should not buy the most expensive or designer hookahs, since it is impossible to notice the difference between them and ordinary products when smoking. On the other hand, cheap Chinese consumer goods will also not decorate the establishment;
3. Is it worth it to open a hookah bar with alcohol? It is better to completely remove hot drinks from sale and even forbid customers to bring them with them. Firstly, the behavior of drunken guests becomes unpredictable, and secondly, any inspector can issue a huge fine to the establishment;
4. It is recommended to use face control elements in the club, not letting minors or inadequate brawlers inside. It is better to lose 5-6 potential customers a day than to ruin the reputation of a hookah bar;
5. Finally, the service must be as fast as possible. Guests who wait half an hour for an order to be completed are unlikely to return next time. Permissible hookah preparation time is no more than 5-6 minutes.

How much money do you need to open a hookah bar

Step-by-step plan for opening a hookah bar

Description of products and services

The peculiarity of our establishment will be that it will not have the usual menu that can be found in classic catering establishments. We will not have the usual menu of first and second courses, salads and other things. “Tasty food” is not for us, there are hundreds of other cafes and restaurants for this. The main focus of our institution is a wide variety of hookahs, methods of their preparation and an unforgettable atmosphere. Our clients are people who go, first of all, to smoke a delicious hookah, and not to eat “to satiety”. However, you can also refresh yourself with us: hot pizza, cookies, tea, coffee, low-alcohol drinks.
Our menu and business plan services:

• Hookahs on water, milk, juice, cocktail
• Tobacco: NAKHLA (Nakhla), Al Fakher (alfakir), Starbuzz (Starbaz), Serbetli (Sherbetli), Darkside (Dark side), Al Waha (Al Waha), Fumari (Fumari), Afzal (Afzal) and others
• Free WiFi
• Free table games (chess, backgammon), games on Xbox One or Play Station 4
• Free sweets, cookies and lollipops
• Sale of hookahs and tobacco

Our hookah room will accommodate up to 75 people maximum. The main attendance of the institution will fall on Friday, Saturday and Sunday. Peak hours: 19:00 to 23:00
The average check per person will be 350 rubles. The average number of visitors after business promotion (3-6 months) is 45 people per day or 1350 people. per month. The potential revenue of the institution will be 472,500 rubles. per month.​

​

Production plan

For organizing a business, it is planned to rent a room in a capital building with an area of ​​80 sq. m. The amount of rent will be 40,000 rubles. per month. The hookah room will comply with all legal requirements for such objects, namely:

• Maintain a separate entrance
• Have all the necessary communications: electricity, ventilation, hot and cold water supply, sewerage
• Transferred to the appropriate type of permitted use (not residential)
• Obtained an owner's permit to smoke

It is planned to make appropriate repairs and redevelopment in the premises itself: to create separate areas for smokers, to finalize the supply and exhaust ventilation. The redevelopment will be coordinated with the relevant departments, including: Rospotrebnadzor, Gospozhnadzor, Gosekspertiza, architecture. For employees of the institution, special devices for lighting hookahs will be installed in order to heat up tobacco without significant human effort.​

What equipment to choose for a hookah

It is planned to spend at least 250,000 rubles on the arrangement of the premises. Comfortable soft sofas with armrests, armchairs, low tables will be purchased. Be sure to make professional lighting to create the proper atmosphere.
Hookah and tobacco are planned to be purchased from a trusted supplier - an official dealer of a foreign manufacturer. This company is also developing a franchise network in Russia and the CIS countries.
Cooks (2 people), waiters (2 people), hookah workers (3 people) and an administrator will be employed as staff. In order to increase labor motivation, wages will be piecework bonuses. In total, it is planned to spend 25% of the institution's revenue on wages.
The organizational and legal form of the institution will be a limited liability company, that is, a legal entity. As a taxation system, the simplified tax system will be applied, 6% of revenue. A license to organize this activity is not required.​

Marketing and promotion of a hookah bar

​

Financial plan (best performance)​

Total - 120,000 rubles.
Structure of fixed costs:
​

Variable costs:

• Salary and insurance contributions - 118 125 rubles. (25% of revenue)
• Tobacco and ingredients - 47,250 rubles. (10% of revenue)
• USN - 28 350 rubles. (6% of revenue)

Total - 193 725 rubles.
Total monthly expenses will average 313,725 rubles.​

How much can you earn by becoming the owner of a hookah

The net profit of the hookah according to the business plan is: 472,500 - 313,725 = 158,775 rubles. per month. The profitability of the institution is: 50.6%. With such indicators, taking into account the period for promoting the business (3-6 months), the return on investment in the business will come in 9-12 months of the establishment.​

How to choose equipment for a hookah

To open a hookah bar, you will need the following equipment:
It is necessary to purchase high-quality modern hookahs, costing 10,000-15,000 rubles each.

• coal, tobacco, smoking mixtures;
• replaceable cups, tubes and hoses;
• spare flasks;
• mouthpieces, flask brush, tongs, foil.

In addition, the hookah should be equipped with upholstered furniture and it is desirable to equip the interior in an oriental style. An atmosphere of relaxation and relaxation should reign here.
The premises for the hookah should be spacious, which can be divided into small rooms, up to 10 sq.m. and each client can smoke in a separate room. All hookah lounges must be equipped with ventilation and fire protection systems.​

Which OKVED to indicate when registering a business

OKVED 2 Section R Activities in the field of culture, sports, leisure and entertainment;
OKVED 2 93 Activities in the field of sports, recreation and entertainment;
OKVED» 93.2 Activities in the field of recreation and entertainment;
OKVED 2 93.29 Other spectacular and entertaining activities.​

What documents are needed to open

To open a hookah bar, you need to register a business entity: it can be an individual entrepreneur or a limited liability company. If alcohol is sold in a hookah bar, then only a limited liability company must be registered. Prepared documents are submitted to public authorities or to multifunctional public service centers (MFCs). Since the business entity is a legal entity, it is necessary to open a bank account.​

Permissions to open

The following documents are required to open:

1. founding documents;
2. permission from the fire department;
3. 3. permission of the sanitary-epidemiological service;
4. 4. license for the sale of tobacco products (if tobacco mixtures are sold);
5. license to sell alcoholic beverages. If it is planned to sell alcoholic beverages in catering establishments, then hookahs with tobacco mixtures are prohibited, since according to Russian legislation, smoking in catering places is prohibited. In such cases, you can offer customers without nicotine hookah.

​

​

The taxation system

Sales technology in a hookah bar

• How much money do you need to open a hookah bar
• Step-by-step plan for opening a hookah bar
• Description of products and services
• Production plan
• What equipment to choose for a hookah bar
• Marketing and promotion of a hookah bar
• Financial plan (best performance)
• How much can you earn by becoming the owner of a hookah
• How to choose equipment for a hookah bar
• Which OKVED to indicate when registering a business
• What documents are needed to open
• Permissions to open
• Taxation system
• Sales technology in a hookah bar

How much money do you need to open a hookah bar

According to our calculations, you will need to invest at least 850,000 rubles to open a hookah bar:

• Deposit for renting premises (80 sq. M.) - 80,000 rubles.
• Repair, redevelopment and design - 250,000 rubles.
• Furniture and media equipment - 300,000 rubles.
• Crockery and utensils - 20,000 rubles.
• Hookah and tobacco - 100,000 rubles.
• Advertising budget - 50,000 rubles.
• Business registration and other expenses - 50,000 rubles.

Step-by-step plan for opening a hookah bar

1. Choose a room that meets the standards of Rospotrebnadzor and Pozhnadzor;
2. Find sources of project financing (own funds + loan)
3. Find suppliers of equipment and quality raw materials (tobacco, hookahs)
4. Register a legal entity
5. Make repairs and redevelopment of the premises in accordance with the requirements of the law. Get the necessary permissions.
6. Select staff and train them
7. Work out the hookah recipe
8. Start an advertising company

Description of products and services

The peculiarity of our establishment will be that it will not have the usual menu that can be found in classic catering establishments.

We will not have the usual menu of first and second courses, salads and other things. “Tasty food” is not for us, there are hundreds of other cafes and restaurants for this.

The main focus of our institution is a wide variety of hookahs, methods of their preparation and an unforgettable atmosphere.

Our clients are people who go, first of all, to smoke a delicious hookah, and not to eat “to satiety”. However, you can also refresh yourself with us: hot pizza, cookies, tea, coffee, low-alcohol drinks.

Our menu and business plan services:

• Hookahs on water, milk, juice, cocktail
• Tobacco: NAKHLA (Nakhla), Al Fakher (alfakir), Starbuzz (Starbaz), Serbetli (Sherbetli), Darkside (Dark side), Al Waha (Al Waha), Fumari (Fumari), Afzal (Afzal) and others
• Free WiFi
• Free table games (chess, backgammon), games on Xbox One or Play Station 4
• Free sweets, cookies and lollipops
• Sale of hookahs and tobacco

Our hookah room will accommodate up to 75 people maximum. The main attendance of the institution will fall on Friday, Saturday and Sunday. Peak hours: 19:00 to 23:00

The average check per person will be 350 rubles. The average number of visitors after business promotion (3-6 months) is 45 people per day or 1350 people. per month.

The potential revenue of the institution will be 472,500 rubles. per month.

Production plan

For organizing a business, it is planned to rent a room in a capital building with an area of ​​80 sq. m. The amount of rent will be 40,000 rubles. per month. The hookah room will comply with all legal requirements for such objects, namely:

• Maintain a separate entrance
• Have all the necessary communications: electricity, ventilation, hot and cold water supply, sewerage
• Transferred to the appropriate type of permitted use (not residential)
• Obtained an owner's permit to smoke

It is planned to make appropriate repairs and redevelopment in the premises itself: to create separate areas for smokers, to finalize the supply and exhaust ventilation.

The redevelopment will be coordinated with the relevant departments, including: Rospotrebnadzor, Gospozhnadzor, Gosekspertiza, architecture.

For employees of the institution, special devices for lighting hookahs will be installed in order to heat up tobacco without significant human effort.

What equipment to choose for a hookah bar

It is planned to spend at least 250,000 rubles on the arrangement of the premises. Comfortable soft sofas with armrests, armchairs, low tables will be purchased. Be sure to make professional lighting to create the proper atmosphere.

Hookah and tobacco are planned to be purchased from a trusted supplier - an official dealer of a foreign manufacturer. This company is also developing a franchise network in Russia and the CIS countries.

Cooks (2 people), waiters (2 people), hookah workers (3 people) and an administrator will be employed as staff. In order to increase labor motivation, wages will be piecework bonuses.

In total, it is planned to spend 25% of the institution's revenue on wages.

The organizational and legal form of the institution will be a limited liability company, that is, a legal entity.

As a taxation system, the simplified tax system will be applied, 6% of revenue. A license to organize this activity is not required.

Marketing and promotion of a hookah bar

The hookah bar will be located in a fairly good location, on the first line of houses, with good parking and high traffic. Within a radius of 500 m there is a large university, a shopping center and a rich area of ​​new buildings.

The main customers of the hookah bar are young people aged 20 to 35, so the emphasis in the advertising campaign will be on such an audience.

Therefore, we have identified for ourselves the main ways to promote an institution that are not subject to legal restrictions:

• Posting ads in high traffic areas of a potential audience of customers: stop pavilions, nightclubs, universities, entertainment complexes
• Creation and promotion of a group in social networks (VKontakte, Instagram). Holding promotions and competitions in groups
• Distribution of flyers and leaflets

In total, it is planned to spend at least 30,000 rubles on marketing activities. per month.

Financial plan (best performance)

Fixed monthly expenses of the institution:

• Room rental - 40,000 rubles.
• Utility payments - 15,000 rubles.
• Food (tea, coffee, cookies) - 20,000 rubles.
• Household expenses - 15,000 rubles.
• Advertising - 30,000 rubles.

Total - 120,000 rubles.

Structure of fixed costs:

Variable costs:

• Salary and insurance contributions - 118 125 rubles. (25% of revenue)
• Tobacco and ingredients - 47,250 rubles. (10% of revenue)
• USN - 28 350 rubles. (6% of revenue)

Total - 193 725 rubles.

The total monthly expenses will average 313,725 rubles.

How much can you earn by becoming the owner of a hookah

The net profit of the hookah according to the business plan is: 472,500 - 313,725 = 158,775 rubles. per month. The profitability of the institution is: 50.6%.

With such indicators, taking into account the period for promoting the business (3-6 months), the return on investment in the business will come in 9-12 months of the institution's operation.

How to choose equipment for a hookah bar

To open a hookah bar, you will need the following equipment:

It is necessary to purchase high-quality modern hookahs, costing 10,000-15,000 rubles each.

• coal, tobacco, smoking mixtures;
• replaceable cups, tubes and hoses;
• spare flasks;
• mouthpieces, flask brush, tongs, foil.

In addition, the hookah should be equipped with upholstered furniture and it is desirable to equip the interior in an oriental style. An atmosphere of relaxation and relaxation should reign here.

The premises for the hookah should be spacious, which can be divided into small rooms, up to 10 sq.m. and each client can smoke in a separate room. All hookah lounges must be equipped with ventilation and fire protection systems.

Which OKVED to indicate when registering a business

OKVED 2 Section R Activities in the field of culture, sports, leisure and entertainment;

OKVED 2 93 Activities in the field of sports, recreation and entertainment;

OKVED» 93.2 Activities in the field of recreation and entertainment;

OKVED 2 93.29 Other entertainment and entertainment activities.

What documents are needed to open

To open a hookah bar, you need to register a business entity: it can be an individual entrepreneur or a limited liability company.

If alcohol is sold in a hookah bar, then only a limited liability company must be registered. Prepared documents are submitted to public authorities or to multifunctional public service centers (MFCs).

Since the business entity is a legal entity, it is necessary to open a bank account.

Permissions to open

The following documents are required to open:

1. founding documents;
2. 3. permission of the sanitary-epidemiological service;
3. 4. license for the sale of tobacco products (if tobacco mixtures are sold);
4. license to sell alcoholic beverages. If it is planned to sell alcoholic beverages in catering establishments, then hookahs with tobacco mixtures are prohibited, since according to Russian legislation, smoking in catering places is prohibited. In such cases, you can offer customers without nicotine hookah.

Taxation system

Sales technology in a hookah bar

According to Russian legislation, smoking in catering places is prohibited.

Therefore, you can open a hookah, but in an institution where tobacco mixtures will be sold there should not be drinks and food.

Or, if a hookah bar opens in a cafe or restaurant, customers will be offered nicotine-free mixtures. Then the business will carry out its activities according to the law.

The best option for a hookah bar is a prestigious restaurant or a good cafe located in the city center or business district. Then you do not need to spend additional funds on the promotion of the institution.

Clients of a restaurant or cafe can be given flyers advertising a hookah bar. You can negotiate with the owner of the restaurant and hold periodic promotions.

For example, when ordering a certain amount, the client is offered a 50% discount on visiting the hookah room.

In addition to smoking hookah, customers can be offered additional services: drinks: tea, coffee, light snacks. But they will be delivered to the hookah bar from a restaurant or cafe, and the client will be provided with a separate check.

You can also earn money by selling in a hookah bar without nicotine mixtures, for example, fruit ones. The average check in a hookah bar is about 2,000 rubles, given that there are several people here a day, this is a good indicator for an entrepreneur.

(3 5,00

Business plan for opening a hookah bar

The main activity of your establishment will be to provide your guests with the opportunity to smoke a hookah. To attract customers and stand out from the general mass of competitors, you need to focus on diversity. Offer several options for preparing hookah, a large selection of tobacco.

The institution can also offer an additional menu of drinks and food. This aspect will not be affected in the finished business plan for opening a hookah bar.

For cooking, kitchen equipment and additional staff will be required, which is more profitable even with further expansion.

In the beginning, you can limit yourself to simple drinks like coffee, juices, etc.

• contains a detailed analysis
• contains all the necessary calculations for obtaining a loan, subsidy and investment
• contains important information for starting a small business or firm
• business plan in MS WORD format

Instructions on how to open and what is needed for this

To understand how to open a hookah from scratch, let's get acquainted with the main points of a business plan. The first step in starting a business is registering it, so let's start with what documents are needed for this.

Stage 1 - registration and preparation of documents

Only a legal business can bring a stable and honest income for a long time. How to open a hookah bar according to the law? To do this, you must have a certain package of documents and permits.

1. Registration document. A hookah bar can be formally registered as an individual entrepreneur if expansions are not planned. But it is more profitable to register an LLC.
2. Permits from SES and fire service. The requirements of these services can be found on their website, or by contacting the control center directly.
3. A license for the sale of tobacco products (and alcohol, if you plan to sell it as an additional product) is required.

Stage 2 - search for premises

You can open a business in a room adjacent to a large restaurant. This way you get several benefits:

1. You will be provided with a constant flow of customers.
2. You can negotiate with the restaurant management so that your customers can order food and drinks from them.
3. The cost of renting such small rooms is usually quite small.
4. If the entrance is through a restaurant, then you can save on security, which is very beneficial at first.

A large project with several rooms and a large number of employees is best excluded at the initial stage.

A small establishment will allow you to attract customers with low prices and a cozy atmosphere. The latter will be conducive to a long rest.

The optimal room will be sufficient to receive 5-6 guests at the same time.

Stage 3 - purchase and installation of the necessary equipment

What do you need to open a hookah bar? The answer is simple - good, high-quality equipment. This is certainly not the only condition, but one of the most important.

First of all, these are the hookahs themselves. Modern high-quality devices cost from 3000 thousand rubles. It is better not to save and buy the best available, as the quality of the services you provide directly depends on this.

Hookahs from the Chinese company HOOKAH and the Egyptian Khalil Mamoon are very popular. The price of the first - from 2 thousand rubles, the second - from 4 thousand rubles. You can choose a hookah design that matches the interior of your establishment.

Hookah Khalil Mamoon

Furniture is an important part of the hookah lounge. If you decide to decorate a hookah in an oriental style, you can use pillows and rugs instead of regular chairs.

Come up with a “zest” for the hookah so that visitors like to go to your place.

Stage 4 - recruitment

At first, the owner himself can deal with customer service in a small hookah bar. This will save on the cost of opening a business. But over time, you will need to hire workers.

When choosing employees, you should pay attention to the following factors:

• knowledge of tobacco varieties;
• the hookah man should be able to give advice to clients, help with the choice;
• the ability to communicate with people;
• nice appearance.

Depending on the working time of the hookah bar, you may need 1-2 employees, or more, for shift work. A lot depends on the size of the institution.

Stage 5 - promotion and advertising

When it comes to marketing, being close to a restaurant and collaborating with its owner can bring you significant benefits.

Restaurant guests will learn about your hookah bar directly from its employees.

But the main thing that will help you promote your business is the idea of ​​its concept. Usually hookahs are created in oriental style, but you can choose something else, having studied the demand.

The development of a marketing strategy should begin with an idea.

Financial plan

Naturally, any novice entrepreneur is interested in the question - how much does it cost to open a hookah bar? To answer this question, let's consider a detailed financial plan for a hookah bar with calculations. Starting investments in such a business will include several categories of expenses at once.

1. Business registration - 5 thousand rubles.
2. Room rental (for 3 months) - 50 thousand rubles.
3. Design and repair - from 50 thousand rubles.
4. Equipment - from 25 thousand rubles
5. Furniture and decor - from 30 thousand rubles.
6. Purchase of tobacco, mixtures and other goods - 25 thousand rubles.
7. Advertising - 25 thousand rubles.
8. Salary fund for employees for 1 month (2 people) - 30 thousand rubles.
9. Other expenses - 10 thousand rubles.
10. Reserve amount for unforeseen situations - 100 thousand rubles.

So, how much money do you need to open a hookah bar? At the very beginning, the starting costs will be 350 thousand rubles.

This is not counting the cost of a license to sell tobacco, and, if necessary, alcohol.

The payback of such a business takes an average of six months, but after a year you will definitely return the money invested.

The amount of initial capital can be significantly reduced if you can rent a room in good condition. This will cut down on repair costs.

If you think over the design yourself, then you won’t have to spend money on the services of a specialist.

In addition, in the interior you can use various items that you already have and classified as "junk". Here you need to show a little imagination and ingenuity.

Possible risks

It's not enough to say to yourself: "I want to open a hookah bar." As in any business, there are risks that you need to consider when starting your own business:

1. Possible increase in the cost of renting the premises. The real estate market is unstable and rent growth is possible. Be sure to write in the contract how and under what conditions the owner of the premises can increase the cost.
2. Change of legislation. The tobacco trade is an area in which new regulations appear regularly. You need to carefully monitor all the changes so as not to be a violator of the law simply out of ignorance.
3. High competition. In most Russian cities, there are already quite a lot of hookahs. But you can still win your place in the market - with the help of competent marketing, flexible pricing and quality of services provided.

"How to open your own hookah bar"

Download a detailed "Business plan for a bar" with calculations:

The procedure for compiling and an example of a business plan for a hookah bar

A few years ago, a hookah was a curiosity in our country, only a few knew about Eastern traditions and the etiquette of smoking it.

Today it has become a fashionable entertainment, it is customary to offer it to guests, and can be found in the price list of bars and restaurants.

Smoking hookah has become a cult procedure.

That is why opening your own hookah bar is certainly a cost-effective and profitable business. In a short time, you can significantly improve your well-being, subject to certain financial and time investments and the presence of a competent, well-written business plan.

What is this bar

You can really smoke hookah today in numerous establishments.

As a rule, this service is prescribed separately in the price list; when ordering it, the smoking device is taken out and installed directly on the table.

A separate person from the bar or restaurant staff is responsible for its maintenance. This is the most common option.

It should be noted that individual hookah bars are still rare even in large metropolitan areas, not to mention smaller district centers.

Therefore, from the very beginning, you should decide what exactly you are striving for and what you will work on: on the project of a small hookah smoking room at a trendy restaurant, bar or nightclub, or an independent institution specializing only in hookah.

An important point: there will be more visitors if you rent a room or a hall in an already promoted restaurant - many of those who just dropped in to have a bite or drink a cocktail will come to you.

You will have to work harder to form a client base in a separate bar, taking into account the fact that you can hardly get by with one hookah - you still have to provide a minimum of drinks and snacks.

In any case, much will depend on the effectiveness of advertising and the quality of the service offered.

Legal issues: a package of necessary documents

• In order to collect all the necessary documents and officially register your establishment in accordance with all the rules, you first need to decide what will be on the menu. It depends on it, what status will you be given- IP or LLC. If your plans do not include the sale of alcoholic beverages, an individual entrepreneur will be enough. To sell alcohol, you will need to register an LLC.
• The organization responsible for fire safety should be your best friend. Fire department permit is a required document in your package. You can’t do without it in any case, but especially when opening a hookah bar.
• Sanitary and epidemiological station permission. The same mandatory document as the previous one. Don't neglect getting it. It will have to be done sooner or later anyway. And if you are caught on the fact that you opened your institution without it, you also face a fine.
• Two licenses for the sale of tobacco products and alcoholic beverages. If they are not there, it does not even make sense to start the idea of ​​​​opening a bar. After the first check, you will be closed, and various penalties may also be imposed.

This is only a basic list of required documents, but additional certificates or permits may be required, which are always collected on an individual basis. But even to get them, you will have to visit more than one instance and spend a certain amount of money.

A detailed story about the opening of such an institution is in the following video:

Market analysis

Today in Russia it is not so easy to find a really beautifully decorated separate room for smoking hookah, where they can provide the service at the highest level. Hookah is on the menu of many establishments, and the competition is quite high. But if you approach the matter wisely, they will go to you, and not to a neighboring bar.

Here you can download a ready-made business plan with calculations for free.

Monitor the area in which you want to open an institution.

If this is a separate room, it makes sense to place it near a good restaurant - usually people order a hookah after a hearty meal.

The smoking bar should be located in such a way that late visitors do not interfere with anyone - after all, in such establishments they often sit up long after midnight.

By the way, you also need to be prepared from the very beginning for the fact that you will have to work in the evenings and until the very late hour, including on holidays and weekends.

Financial plan

In this business, as in any other, one cannot do without costs and financial investments. Here is a rough list of expenses:

• room rental- the cost is determined by the region and area;
• room arrangement- you will need soft sofas with pillows, low tables and other attributes of an oriental-style salon. It is not worth saving - to attract customers, it is important to provide the necessary atmosphere in the institution;
• 5-10 hookahs, can be of different sizes;
• reserves of tobacco and coal- these are the main products that you will use, the better they are, the more chances for success;
• fire extinguishers- must always be at hand and in perfect working order;
• staff- even if you yourself are an unsurpassed master of hookahs, you alone cannot cope with the influx of visitors. To begin with, you need one or two professional hookah workers, a bartender, a cook and a cook's assistant, if you plan to serve some snacks, at least two waiters, cleaners, preferably an accountant who will manage business - he can be visiting. It makes sense to take care of the security guard, as conflicts often arise in nightlife establishments of this type.

Marketing plan

Successful, thoughtful advertising is the key to success. She needs to be taken care of before the bar opens. How to correctly declare your brainchild and make sure that they come to you not only for the opening, but continue to visit regularly and recommend to their friends?

• Location. It should be repeated once again: open a hookah room where there was an entertainment establishment or a catering point before you. Customers will follow the old tradition, remembering that once there was a bar with delicious cocktails or the best pizza in town.
• Billboards and stands. You need to place them so that people see your ad when passing by in a car or public transport. You will spend it once - but the efficiency is worth it.
• Signage and lighting. As practice shows, people are more likely to go where neon signs, arrows, letters, etc. flicker. Such establishments are visible from afar even at night. In addition, using a neon sign, you can communicate about a tempting service or a discount on drinks.
• Flyers. You don't have to spend money on embossed business cards - you can order inexpensive flyers on thin paper and hire a promoter or two to distribute them around the area. And let about 60% of the population throw them away without reading them, barely getting them out of the mailbox - the other 40% will read and become interested.
• Advertising in the media. Again, it is not necessary to order a professional video and try to promote it to the most popular TV channels. Order an ad on the radio - they listen to it while driving and in offices. The Internet is another effective way to make yourself known to the masses. Use social networks, blogs and forums.

Bonus tip: Good advertising isn't just important in the early stages. From time to time you need to update signs and stands, launch fresh announcements on the radio and on the Internet - in a word, constantly remind people that you exist and that you are the best.

Project launch plan

So, here is the approximate procedure:

1. Preparation of a package of documents.
2. Registration of sole proprietorship or LLC.
3. Room selection.
4. Arrangement of the premises.
5. Personnel selection.
6. Menu compilation.
7. Purchase of goods.
8. Promotions.
9. Opening of a hookah bar.
10. Maintaining the prestige of the institution, supplementing the menu, expanding the area and staff, introducing new services.

On opening day, you can afford to arrange discounts and provide gifts to visitors when ordering from a certain amount, for example, a free third drink when buying two. But do not overdo it - remember that you are not a charitable institution, and first of all you need to make a profit.

Payback period and profit calculation

How quickly your costs will pay off, and the institution will begin to generate net income, directly depends on attendance and order volumes.

In order for the bar to be profitable, you need from 100 to 200 people per day, provided that the average bill is about 1000 rubles.

Play a role, of course, and prices.

Do not get carried away with various promotions and discounts - this technique can be used at the very beginning and then from time to time, but by no means constantly. With the help of low prices, no one has yet managed to make a fortune.

The same applies to lowering prices in order to lure competitors' customers. To attract visitors should be the quality of service and interesting moments that no one else has - for example, a special coffee recipe or an interesting show program.

Then you will not need to reduce prices, on the contrary, over time you will be able to raise them and increase your profits.

The average indicators will be as follows: if you initially invested no more than $ 1,000, you can return them in about a month, and after two or three you will begin to receive a solid profit from your institution.

As a summary, we can summarize: in order for your own business to be profitable, it is not enough just to choose an original idea, draw up a business plan, calculate all costs and take care of active advertising. You really need to love your work and do it with pleasure. Then everything will work out. Good luck!

How to open a hookah from scratch: a business plan, cost calculations, feedback from entrepreneurs

Hookah smoking came to us from the East and gained popularity almost immediately, moreover, it continues to attract supporters of this form of recreation.

Many entrepreneurs, paying attention to the growing popularity, decide to open their own hookah bar.

Where to start, what is the sequence of actions?

Law Requirements

An entrepreneur who decides to go into this type of business must be aware that there will be certain difficulties along the way. It's all about the smoking ban law, so opening a hookah bar in a catering establishment is very difficult.

But there are several options for circumventing this ban. For example, offer your visitors a hookah without nicotine content. There are many types of smoking mixtures based on fruits, milk, wines, etc.

This approach will allow you not to break the law, and provide this popular service to your guests. By the way, the hope that you can somehow cheat the control is very illusory, and the game in this case is not worth the candle.

Sanctions for violating the smoking ban are large sums.

: the problem of illegal hookahs in residential buildings of cities

How to open a small hookah from scratch: from an idea to a business plan

Aspects of planning before opening a hookah bar include:

• choice of the format of the institution and the target audience;
• choice of location and premises;
• calculation of costs, profits and payback periods;
• business registration;
• advertising and promotion of services;
• hiring staff.

Financial question - how much does it cost to open a hookah bar

It is quite difficult to answer the question of how much it costs to open an institution. It is necessary to take into account many criteria that affect the amount of costs. The main financial costs include:

• preparation of the necessary documentation;
• room rental. Its cost directly depends on the area, location, cost of repair and design work, and much more;
• purchase of equipment and furniture;
• buying hookahs themselves and mixtures for them;
• salaries of employees and contributions to pension and other funds.

The above are the main costs, you need to be prepared for other costs. It largely depends on the format and scale of the future institution.

At the moment, hookah is a fashion trend

What you need to register a business

If we are talking about opening one institution, then you can issue an IP, if it is about a hookah network, then you need to issue an LLC.

Table: documents for registration of LLC and IP

Rent

One of the key points in opening a cafe is its location. It is this that largely determines attendance.

Indeed, located on the red linecafewill be more visited than the one located on the outskirts.

You must be prepared for the fact that the price for renting a room in the city center may be higher than the price in a quieter area. But the entrepreneur must be prepared for the cost of renting about 1,000 rubles per meter.

The design of the hookah room should be intriguing and creative

Institution format

A hookah bar can exist in several formats:

1. Bar. If the entrepreneur has certain financial resources, then you can think about opening a bar. The location of the institution in the city center will be optimal. With this format, in addition to hookah services, you can organize hot meals and the sale of drinks of various strengths.
2. Renting space in a working cafe or restaurant if there are not enough resources for a large-scale project. This option is complicated by the fact that you have to go around many establishments in the area of ​​​​interest and form an offer that the restaurant owner cannot refuse.
3. Offsite sessions. For example, providing services at festivals or other major events. In this case, you do not need to open a stationary institution, it is enough to have at your disposal the hookahs themselves and people who know how to handle them.

: hookah picnic

Investments

The available budget should be managed wisely. Following the calculations set out in the business plan, it will be possible to avoid unnecessary waste. Let's calculate how much money you have to invest in organizing a hookah bar.

Table: the cost of opening a hookah bar

Payback periods

Now let's calculate the approximate payback period of the institution.

Thus, investments in a hookah room for 10 hookahs pay off in 6–8 months. After a year of work, you can count on a steady profit, despite the monthly need to pay salaries to employees, purchase of raw materials, rent of premises, utilities and other expenses.

Hookah bar for 10 seats will pay off within six months

Required documents

A package of documents for opening a hookah bar:

• documents on registration of an individual entrepreneur or LLC;
• notification of Rospotrebnadzor about the start of activities;
• permission from the fire department;
• permission from the SES (sanitary and epidemiological service);
• alcohol license.

Permeability and calculation procedure

An important indicator is permeability. For a hookah bar, it can be calculated based on the requirements for establishments in the middle price range.

You can take as a basis the number of people living or working within walking distance from the point.

Theoretically, as restaurateurs say, you can count on the number of visitors equal to 10% of the number of people living or working nearby. But again, this is a theoretical figure.

Staff

To work in a hookah bar, you need to select the appropriate workers. The choice of employees must be treated with all diligence. An inexperienced worker can easily spoil the evening for guests and thus create a bad impression of the establishment.

A good hookah man not only knows all the subtleties of the process, but also outwardly corresponds to the spirit of the establishment

How to recruit people? Here, too, there is no single answer. Someone hires staff through acquaintances, someone through recruitment agencies.

When hiring people, it is necessary to remember that they have health books and periodically organize a medical examination. If among the hired there are foreign citizens, then they must have work permits.

The fine for using the labor of migrants without proper registration can reach up to 400,000 for one illegal immigrant.

We can say that the monthly payroll of a bar can amount to about 120,000 thousand rubles.

It is necessary to add mandatory payments to the pension fund to it. This will add almost a third to the indicated amount.

The number of staff is determined by the number of seats, the traffic of the institution and other factors.

Table: staffing of a hookah bar

Schedule

Most of the flow of visitors will be on weekdays in the evening. Customers come to smoke hookah at the end of their working day.

Therefore, you can arrange promotions to attract customers during the day and thereby maintain your profitability.

In addition, the hookah bar should work on weekends and holidays.

Advertising

One of the most profitable ways to attract attention is to distribute flyers on the street with an invitation to visit a hookah bar.

To increase efficiency, you can announce that the bearer of the leaflet will receive a certain discount. By the way, for regular customers, you can also apply a system of discounts.

The external design of the hookah bar also plays a significant role in attracting guests.

A well-designed restaurant sign attracts visitors

The main thing is to clearly formulate tasks for advertisers. Based on them, it will be possible to calculate the average cost.

Doing this work without having certain skills can backfire.

Some subtleties

It is also necessary to take into account some points in the process of organizing a business:

1. In the room, it is necessary to delimit the power supply line by installing a separate meter on it. Do the same with water and gas. Thus, the entrepreneur will pay the bills according to the actual expense.
2. To avoid complaints from local residents and visitors to neighboring premises, it is a good idea to take care of good ventilation.
3. It is necessary to provide the premises with a fire extinguishing system and an effective evacuation system.
4. The safety of guests also needs to be considered. It makes sense to involve specialists from private security companies in cooperation to ensure control over what is happening in the hall and to take measures to eliminate various excesses.

: how to open a hookah (review of entrepreneurs)

Opening a hookah bar is a certain amount of work and serious expenses, but we can say that all this will pay off within a few months. To reduce costs, consider purchasing a franchise.

• Mikhail Kulakov
• print

How to open a hookah?

Open a hookah bar from scratch until recently it was considered unprofitable.

But, with the adoption of the law banning smoking in public places, this idea is visited by an increasing number of entrepreneurs.

The reason for this is the lack of filling this niche in business circles and the growing profitability of this service. This primarily concerns the owners of cafes, restaurants, clubs.

The main part of the smoking population, visiting entertainment establishments or places of rest, certainly use hookahs. Step-by-step instructions, a business plan, all the nuances for opening a hookah from scratch are given below.

Distinctive sides

The main advantage of the hookah business is its specificity. Not all restaurant owners have introduced smoking a fragrant mixture into the menu.

Many cafes and restaurants weren't allowed to smoke before the smoking ban.

The same establishments that allowed smoking discovered a new source of income, and a significant one at that.

Is it profitable to open a hookah bar from scratch?

A feature of the hookah business, in addition to its demand, is the payback in a short time. With the right simple business plan, spending a small amount of money, business can pay off in 3 months.

Suppliers of equipment for hookahs themselves can help a novice businessman. By agreement between the supplier and the owner of the establishment, the first prepares rooms for hookahs and receives 60% of the income for this, and the second sells it, taking the remaining 40% of the profit.

Despite the low cost of hookah accessories, the price for using such a service in all entertainment places is high, exceeding the cost by several times. Therefore, doing such a business is very profitable and timely. The competition is not great.

How much does it cost to open a hookah bar from scratch?

You can open an enterprise in a new building, select employees, and purchase everything you need for smoking.

It will not be superfluous to recreate a cozy homely atmosphere or an oriental theme. Then the investment will be serious, up to 200 thousand rubles.

Because people will not only smoke, but also eat, drink alcohol.

If you set up a smoking room in already operating establishments, then a small amount, up to 50 thousand rubles, will be enough to purchase mixtures, tobacco, and coal. It is better to buy them directly from the East, it will be cheaper and the quality is higher.

What do you need to open a hookah from scratch?

In addition to renting premises, hiring staff and other attributes, you must obtain permission to sell alcoholic beverages, if it is implied.

You also need to register an IP (Individual Entrepreneurship) or LLC (Limited Liability Company). After that, collect a package of documents.

These include:

1. Documentation LLC or IP.
2. Certificates for hookah smoking accessories.
3. License to sell alcohol.
4. Permits from the Sanitary and Epidemiological Service and the Fire Service.

It should be noted! If it is planned to sell strong drinks in a hookah bar, then you need to register it as "LLC".

According to the current legislation, smoking in public places is prohibited, so you should choose how the hookah bar will work:

• Using a mixture with tobacco, but without alcohol;
• With the sale of alcohol and hookahs without tobacco.

The easiest way to open a hookah bar without much investment

You can start your own business with very little money. The premises do not have to be bought or rented. Any restaurant, cafe with halls for the smoking contingent will do.

You will need to make a deal with the owner. It can be both on a reimbursable basis, for a small fee, and on a gratuitous basis.

In the latter case, the owner allows you to take 1-2 tables to attract potential customers.

Hookahs can be taken for free, rented, bought. You can contact suppliers, agree on taking them for sale while providing samples for use. After promoting the business, you can offer the seller more favorable conditions for yourself.

When establishing business relations between you and the owner of the institution, documents can not be drawn up at first.

You will simply pay extra interest to the owner for conducting your funds through his enterprise. 10% is considered optimal.

Later, issue an IP with UTII (Single tax on imputed income).

You will work yourself, so you will know the matter from the inside and you will not have to pay money. In the future, when the turnover grows, it will be possible to hire a person. It is better to accrue salaries as percentages of sales, due to the small number of customers. Over time, it will be possible to pay salary and interest.

Business plan

To open a hookah bar with an area of ​​40 m2 in an already operating restaurant, you will need:

This is a calculation on the basis of which you can calculate the costs of a future institution.

Selection of premises, decoration, equipment

A small hookah bar will not bring a good income, as there will be few seats. It is advisable to start a business in a spacious room or on the basis of a running restaurant. After a hearty meal, visitors will want to relax.

Here you should offer a cup of coffee, tea or other drinks, offer a hookah. A mandatory purchase in a hookah room will be high-quality hoods, a well-thought-out ventilation system. A useful, sought-after addition will be a Wi-Fi zone.

It is imperative that the facility has a working bathroom.

Many people associate smoking mixtures with the East, so it is desirable to make the interior in an Asian style. These are poufs, low sofas, lots of soft pillows and a riot of colors. The situation should be supplemented with pleasant motives, subdued light.

In the expenditure item, other expenses are as follows:

• Hookahs;
• Coal;
• mixtures;
• hoses;
• Interchangeable bowls;
• Flasks.

Consumables for them will be foil, mouthpieces, burners, tongs, brushes for cleaning.

The reputation of the institution primarily consists of customer service. Competent, able to win people over, the hookah man will support the conversation, tell you which variety is better.

The overall pleasant atmosphere will attract visitors.

Expected income and profitability

In addition to costs, the business plan calculates the expected income. The net income of a room of 40 m2 will be about 30 thousand rubles.

Thus, the profitability of the hookah will increase.

This business idea is very profitable for business start-ups, owners of bars, cafes, restaurants, suppliers of hookah equipment and its components. This is due to the fact that in addition to a quick payback, an important difference from other areas in trading is an ultra-high markup, up to 1000%.

Step-by-step instruction

1. Form "LLC";
2. Find a place;
3. Buy everything you need;
4. equip the room;
5. Hire staff;
6. Conduct an advertising campaign;
7. Collect income.

Hookahs will conquer more and more areas, since this segment of the market is still underdeveloped. Distinctive features of such a business are low cost, quick payback, and growing demand.